The Direct Selling News Podcast
The Direct Selling News Podcast delivers insightful, in-depth reporting from the pages of DSN magazine. It offers tips, trends, and insights for direct selling executives, with new episodes every other Wednesday featuring top articles and game-changing insights.
Episodes
Designed for Discovery | Agentic AI: Getting to Done
In Episode 46 of the DSN Podcast, explore how social commerce is reshaping product discovery and why direct selling's creator networks and communities offer a competitive advantage. Then discover how agentic AI could help lean corporate teams accelerate complex projects, reduce operational bottlenecks and move from ideas to execution. Learn how evolving technology is creating new opportunities for
The Long Game: The Lessons Behind Direct Selling Longevity
In Episode 45 of the DSN Podcast, leaders from companies celebrating five years to eight decades and beyond share what they've learned about lasting success. Explore how Bravenly, Neora, Ambit Energy, Immunotec, inGroup, Saladmaster and Vorwerk approach resilience, culture, technology, leadership and reinvention while preparing their businesses for the future.
The Digital Fatigue Shift | AI's Best Use Case in Direct Selling
In Episode 44 of the DSN Podcast, Amber Olson Rourke explores how digital fatigue is increasing the value of face-to-face connection and trust. Then, Justin Belobaba examines AI's opportunity to improve distributor activation, simplify onboarding and increase First Sale Rate. Discover how human connection, simpler experiences and AI-guided action could shape direct selling growth.
The Long Game of Personal Branding with Jasmine Star
In Episode 43 of the DSN Podcast, Jasmine Star explores the long game of personal branding. Learn how leaders can model content creation, turn distributors into a scalable network of creators and use authentic social proof and video to build trust. Discover why consistency, visibility and a willingness to create before you feel ready can drive long-term growth.
What's Working in Direct Selling | Beneve: Different, On Purpose
In Episode 42 of the DSN Podcast, discover the new vision behind What's Working in Direct Selling with host Rob Sperry. Then go inside Beneve, the fast-growing wellness company built around transparency, field protection and servant leadership. Learn how its unconventional model helped Beneve grow from $3 million in its first year to $34.5 million in its third.
LATAM's Next Powerhouse Opportunity: Why Mexico Is Built for Growth
In Episode 41 of the DSN Podcast, Alex Hoffmann explores why Mexico is emerging as LATAM's next direct selling powerhouse. Discover how a $6 billion market, more than three million participants, entrepreneurial culture, social commerce and strong ties to the US Hispanic market are creating major growth opportunities, and why localization and local leadership are critical to long-term success.
Community by Design | Don't Be the FTC's Next Target
In Episode 40 of the DSN Podcast, we explore how intentional community building strengthens retention, duplication and long-term growth in direct selling. Then we examine the FTC's growing focus on Income Disclosure Statements, and the compliance practices companies should implement to reduce risk, improve transparency and build trust with distributors and regulators.
Everybody Gets a Promotion: The New Rules of AI Leadership
In Episode 39 of the DSN Podcast, Kathleen Ross explores the new rules of AI leadership. Learn why executives must model AI adoption, replace activity metrics with business outcomes and turn individual experimentation into repeatable systems. Discover how strong leadership, human judgment and shared learning can help organizations create measurable AI advantage.
Building Better: Strengthening People, Communities and the Future of Direct Selling
In Episode 38 of the DSN Podcast, we explore Building Better, our cover story on how direct selling companies are investing in leadership development, product innovation, philanthropy and community. Learn why authentic relationships, personal growth and purpose-driven cultures continue to strengthen organizations, empower entrepreneurs and shape the future of the direct selling channel.
A Lifetime of Leadership, Innovation and Authenticity
In Episode 37 of the DSN Podcast, we honor Lifetime Achievement Award recipient Graeme Clegg of New Image International and his 40-year legacy of proactive health. We also spotlight Bravo Innovator Award winners EllieMD and RIMAN, two companies redefining healthcare and beauty through science and technology. Finally, we explore the growing challenge of AI slop and why authentic, high-quality conte
Global Excellence, Impact and Extraordinary Growth
In Episode 36 of the DSN Podcast, we celebrate leaders and companies recognized at the DSN Global Celebration. Hear the story behind Bravo Excellence Award recipient Dave Merriman of ACN, learn how Zinzino achieved 80 percent growth through personalized nutrition, discover Realty of America's remarkable rise and explore how InfoTrax continues to power direct selling through technology and trust.
Building Legacies, Empowering People and Driving Growth
In Episode 35 of the DSN Podcast, we celebrate leaders and companies recognized at the DSN Global Celebration. Hear the inspiring story of Vida Divina Founder Armand Puyolt, Bravenly Global's culture-driven growth, MAKE Wellness' explosive first year and Neora's commitment to personal development through its mission of making people better. Leadership, growth and empowerment take center stage.
Bravo Leadership, Global Growth and Global Good Award
In Episode 34 of the DSN Podcast, we spotlight leaders and companies honored at the DSN Global Celebration. Hear the story behind Bravo Leadership Award recipient Tarl Robinson of Plexus, Bravenly Global's rapid rise, PM-International's record-breaking international growth and Herbalife's commitment to global good through nutrition, philanthropy and community impact.
Global Celebration 2026 | The State of Marketing | Indirect Tax Expansion | Radical Transparency
In Episode 33 of the DSN Podcast, we recap the 2026 DSN Global Celebration honoring the industry's top innovators and leaders. Then we explore five major marketing shifts shaping 2026, including AI-generated content, creator commerce and social selling. We also examine the global expansion of indirect tax regulation and why radical transparency is becoming essential for long-term trust and sustain
3 Key Trends in D2C Retail | From Activity to Impact | Is the FTC's Administrative Process Unconstitutional
In Episode 32 of the DSN Podcast, we explore 3 key trends in D2C retail shaping 2026, including relational commerce, trusted peer recommendations and flexible entrepreneurship. Then we break down how to move representative engagement from activity to impact through behavior-based systems and workflows. Finally, we examine whether the FTC's administrative process may be unconstitutional and why pen
Direct Selling's APAC Opportunity | An Executive Decision on AI
In this episode of the DSN Podcast, we explore the APAC direct selling opportunity and why Singapore is emerging as a strategic hub for regional coordination, market testing and incentive travel. Then we examine why CEOs are choosing to own the AI agenda, and why adoption, workflows and organizational change determine AI ROI more than technology. Learn what it takes to execute, not just experiment
Canada's Direct Selling Market | Regulatory Compliance, Analytics and AI
In this episode of the DSN Podcast, we explore Canada's direct selling market and what US companies must know about regulatory compliance, Health Canada oversight and cross-border strategy. Then we examine how analytics and AI are transforming direct selling compliance, from downline visibility to AI generated compliant content. Learn how data-driven oversight supports sustainable growth.
Winning in LATAM | Neora: Battle Tested, Built to Last
In this episode of the DSN Podcast, we explore Winning in LATAM and what is driving direct selling growth across Mexico, Brazil, Colombia, Peru and Argentina. Learn why culture, economic transition and entrepreneurship are fueling expansion in Latin America. Then hear how Neora achieved 47 percent growth, launched Neo FILLER and embraced AI powered skin analysis to lead its modern social selling m
A World in Motion: Direct Selling's 2024 Global Snapshot
In this episode of the DSN Podcast, we share our cover story A World in Motion, a global snapshot of direct selling in 2024. Using the latest WFDSA data, we explore regional performance across Asia Pacific, India, North America, Latin America, Europe, Africa and the Middle East. Sales have stabilized, participation has steadied and the industry is recalibrating in the face of economic and regulato
Social Commerce Defined | The Future of Agentic AI
In this podcast, we share articles straight from the pages of DSN. First up, Social Commerce Defined by Stuart Johnson explains what social commerce is, what it isn't and what it means for direct selling. Then you'll learn all about agentic commerce from Worldpay's Michael McClellan. DSN brings you the takeaways and solutions you need to next level your business. It's everything you love about DSN
The Road Ahead: Innovation | AI and the Human Advantage
In this podcast, we share articles straight from the pages of DSN. First up, The Road Ahead by Stuart Johnson takes a look at where the next wave of innovation could come from. Then you'll learn actionable social media strategies around AI content from digital expert Sam Hind. DSN brings you the takeaways and solutions you need to next level your business. It's everything you love about DSN—in pod
Innovation at Scale Part Two | Company Spotlight: Norwex
In this podcast, we share articles straight from the pages of DSN. First up, part two of our cover story on The History of Innovation at Scale where we look at the trailblazing founders and companies that built this industry with new ideas and transformative products. Next, we profile Norwex, a company focusing on their Norwegian roots and exceptional home cleaning products. DSN brings you the tak
Innovation at Scale Part One | International Focus: RIMAN
In this podcast, we share articles straight from the pages of DSN. First up, part one of our cover story on The History of Innovation at Scale where we look at the trailblazing founders and companies that built this industry with new ideas and transformative products. Next, we profile South Korea's RIMAN, bringing Korean beauty mainstream! You can always count on DSN to offer the takeaways and sol
Executive Q&A: Mauricio Domenzain | BUILT TO LAST | The Brand Connection
In this podcast, we share three articles straight from the pages of DSN. First, a candid interview between Publisher Patricia White and Immunotec CEO Mauricio Domenzain. Next, Rob Sperry tackles field development challenges and success strategies. And finally, Brian Gill, 4Life's Chief Marketing Officer explains the Brand Connection between field and corporate. DSN brings you the takeaways and so
Winning the Post-Gig Economy | Company Spotlight: Arbonne | International Focus: Greenway Global | Working Smart
In this podcast, we share four articles straight from the pages of DSN. First, a feature story on how direct selling is far superior to other types of gig work from Michael cody. Next, we have two company spotlights. One featuring Arbonne; the other Greenway Global. Finally, Citcon's Jinhua Hou takes a deep dive into payment systems. Direct Selling News brings you the takeaways and solutions toda
The Future of Field Engagement | Leadership in the AI Era | Executive Engagement & Field-Centric Leadership
In this podcast, we share three articles straight from the pages of DSN. First, our cover story explains how companies and distributors can build their brands together. Next, Kathleen Ross tackles leading in the AI era—these are the tips you need right now. And finally, Clay Brewer shares the non-negotiable pillars that inspire field loyalty. Direct Selling News brings you the takeaways and soluti
Powering the Channel's Success / BUILT TO LAST
In this podcast, we share an exclusive digital article from our Founder and CEO Stuart Johnson. In this thought leadership piece, Powering the Channel's Success, Stuart takes a data-driven deep dive into the surge in services. Exploring each category of service-based companies, Stuart examines why this segment continues to shine and takes a look at private-equity's role in the continuing services
Executive Q&A: Susannah Schofield OBE | Working Smart: Specialization, the Smart Strategic Solution
In this podcast, we share two articles straight from the pages of the current issueof Direct Selling News. First, we feature an in-depth Q&A with Susannah Schofield OBE, the Director of the UK DSA. Next, Mike Christensen from Infotrax offers his thoughts on how specialization is your best strategic advantage. Direct Selling News brings you the takeaways and solutions today's executives need to nex
Consolidations: Clarity, Focus, Execution
In this podcast, we share an exclusive digital article from our Founder and CEO Stuart Johnson. In this thought leadership piece, Consolidations: Clarity, Focus, Execution, Stuart explains the macroeconomic conditions shaping this trend. You'll learn about the important deals of the past two years and get a glimpse of what's on the horizon. Don't miss all the insights & information you expect from
Master Your Messaging | Safeguarding Your Business | L'BRI Company Spotlight
In this podcast, we share three articles straight from the pages of the Sept./Oct. edition of Direct Selling News. First, Crayton Webb shares how to master your message by crafting crystal clear communication strategies. Next, industry attorney Brent Kugler offers practical tips to safeguard you business from FTC scrutiny. And finally, our company spotlight shines on L'BRI—a quiet success story 20
Direct Selling Isn't Declining—It's Evolving | Pivots, Pressures and the Path Ahead
In this podcast, we share two exclusive digital articles from our Founder and CEO Stuart Johnson. First, we take a look at why the industry isn't mired in decline but is rather evolving for the future. Stuart's research identifies key differentiators indicating growth and momentum. The next article covers the pivots and pressures facing the channel—and offers an optimistic look at what the future
AI: The Future is Faster than You Think / Made to Order / Affiliate Trajectory
In this podcast, we share three articles straight from the pages of the September/October edition of Direct Selling News. First, we take a look at the apps and applications moving the needle in AI. This information gives you a blueprint to AI success. We also take a look at how AI is improving user experience and examine the key principles guiding affiliate marketing. Don't miss all the insights
AI: The Other Opportunity | Learn from the Past, Simplify for the Future
In this podcast, we share two articles straight from the pages of the September/October edition of Direct Selling News. First, we explore an often-overlooked opportunity AI presents to the channel. Millions of professionals displaced by AI could benefit from the connection and fresh start direct selling offers. A second article from Paul Adams offers quick tips and strategies to help with your lon
Ready, Set— YIKES! | Brand Loyalty in Your Pocket
In this podcast, we share two intriguing articles straight from the pages of the July/August edition of Direct Selling News. First, leading industry recruiter Kate Gardner shares what hiring executives want most in their applicants—and how you can attract their attention. Then get the latest on how the biggest brands are turning app data points into personalized perks. Don't miss this episode pack
Disclosure Dilemmas | International Focus on BeFra
In this podcast, we share two intriguing articles straight from the pages of the July/August edition of Direct Selling News. First, you'll learn how to make your Income Disclosure Statement bulletproof with industry attorneys Katrina Eash and John Sanders. Then, listen to the success story of BeFra, the new company at the heart of the Betterware / Jafra merger. Don't miss this episode packed with
Built to Last | AI Diagnostics
In this episode, we share two intriguing articles straight from the pages of the July/August edition of Direct Selling News. First, you'll learn how to apply old-school direct selling principles to modern-day selling strategies with DSN's newest contributor, Rob Sperry. Then, harness the power of AI for targeted personal recommendations.
40 Under 40
In this podcast, we share the latest cover story straight from the pages of Direct Selling News. We're celebrating the leading young executives in the channel with the unveiling of a new 40 under 40 class, profiling 40 innovative, hard-working executives from 30 companies—each with an inspiring story to tell. Don't miss this episode packed with all the insights & information you expect from the pa
Numbers that Measure Success | Bravo International Growth, Innovator & Global Good Awards
In this podcast, we share four articles straight from the pages of the May/June 2025 issue of Direct Selling News magazine. First, a look at key metrics to keep an eye on with leading consultant Brett Duncan. Also on tap, captivating profiles of Bravo Award winners PM-International, LifeWave and Amway. You'll gain insights into the people & companies shaping the future of the channel.
Legal Brief | Lifetime Achievement Award | Bravo Leadership, Impact & Growth Awards
In this episode, we share 5 articles from the May/June issue of Direct Selling News. First, a look at mergers & acquisitions. Next up, profiles of Lifetime Achievement Award winner John Addison and 3 additional Bravo Award recipients: Leadership winners Ørjan & Hilde Sæle, Impact winner L'BRI & Growth winner Real Brokerage. You'll gain insights into the people & companies shaping the future of the
DSU Spring 2025 | Bravo Excellence Award: Marjorie Fine | Bravo Impact Award: Immunotec | Bravo Innovation Award: LifeWave | Bravo Supplier Award: Exigo
In this DSN podcast, we share five articles from the May/June edition of Direct Selling News. First, a recap of the Spring DSU event. Next up, we feature profiles of four Bravo Award winners: Marjorie Fine, Immunotec, LifeWave and Exigo. You'll learn about Marjorie's commitment to ethics; Immunotec and LifeWave's impressive growth and impact and Exigo's history of innovative excellence. Don't miss
DSN Global Celebration 2025 | Legacy Award | Bravo Impact Award: OmniLife | Keeping Up with Technology
In this DSN podcast, we share four articles from the May/June edition of Direct Selling News. First, you'll get a recap of our Global Celebration. Next up, we feature profiles on our Legacy Award recipient Jim Northrop and Bravo Impact Award winner OmniLife! And finally, Exigo's Rodger Smith shares his thoughts on the latest shopping platform technology impacting the future of direct selling.
Neora's New Roadmap | Earning on Demand | Raising Voices
In this DSN podcast, we share three articles from the March/April edition of Direct Selling News. First, get a view of how one company is navigating the channel's new normal in Neora's New Roadmap. Next in Earning on Demand learn about the latest in payment technologies. And finally, in Raising Voices we offer you a masterclass in AI voice assistants—you'll discover how to best implement this tec
Better Together - March/April 2025 Direct Selling News Magazine
In this DSN podcast, we share three articles from the March/April edition of Direct Selling News. First, learn about the direct selling advocacy coalitions forming in several states in Better Together. Then, enjoy a company spotlight on health and wellness standout Hugh & Grace. Finally, you'll learn about Unconscious Bias and how to avoid it from industry expert Susannah Schofield. Even when your
Raised in Direct Selling and Ready to Lead - March/April 2025 Direct Selling News Magazine
In this episode of the DSN podcast, we share two articles from the print issue of the March/April edition of Direct Selling News. First, meet the second-generation female executives leading the channel to new heights in our feature article Raised in Direct Selling and Ready to Lead. Then, enjoy a company spotlight on health and wellness standout THREE International. Don't miss this episode full of
Parallel Paths - March/April 2025 Direct Selling News magazine
In this episode of the DSN podcast, we share two articles from the print issue of Direct Selling News. Take a deep dive into the symbiotic relationship between direct selling and personal development in Parallel Paths where you'll discover the key moments and mavericks in personal development. Next, discover how careful, measured risk can be worth the reward in Beyond Compliance, a Legal Briefs fe
The Epidemic of Loneliness - March/April 2025 Direct Selling News
In the first episode of the revamped DSN podcast, we share two articles from the March/April 2025 print issue of Direct Selling News. First, we take a deep, research-based dive into The Epidemic of Loneliness to discover how our unique culture and community could offer a remedy. We also share the Forward Thinking article AI Pulse on what industry standout Sunrider is doing to leverage AI technolog
The Best of 2021
As we charge into 2022, what better way to move forward than to take a quick look back for motivation and inspiration? In this bonus episode, host Wayne Moorehead shares his favorite moments and takeaways from Season 1. We invite you to sit back and enjoy the "CliffsNotes" version of the first season for a recap of the insights and real talk about direct selling that you won't find anywhere else.
The Best of 2021
As we charge into 2022, what better way to move forward than to take a quick look back for motivation and inspiration? In this bonus episode, host Wayne Moorehead shares his favorite moments and takeaways from Season 1. We invite you to sit back and enjoy the "CliffsNotes" version of the first season for a recap of the insights and real talk about direct selling that you won't find anywhere else.
CEO Roundtable | Joni Rogers-Kante, Michele Gay, Sarah Shadonix, Amelia Warren
In this episode, we bring together four successful and pioneering CEOs in a dynamic no-holds-barred roundtable discussion. These powerful women come from very different backgrounds but share one common commitment—providing aspiring entrepreneurs a viable opportunity through direct selling. Featuring Joni Rogers-Kante, Founder and CEO of SeneGence; Sarah Shadonix, Founder and CEO of Scout & Cellar;
Executive Insights: Stuart MacMillan and Mark Pentecost
Welcome to a new episode of Executive Insights—the interview series for busy direct selling executives, hosted by direct selling executives—featuring one-on-one discussions between two direct selling executives talking about—well—all the top-of-mind topics and issues the rest of us are intrigued by and curious about. Two industry titans— MONAT President Stuart MacMillan and Mark Pentecost, Founde
Introducing...Direct Approach with Wayne Moorehead
Introducing a new podcast from DSN, Direct Approach with Wayne Moorehead! In our inaugural episode, Wayne is joined by Mark Stastny, CMO at Scentsy. Nearly doubling revenue in 2020, Scentsy is GROWING—and Mark will explain how they are managing their season of renewal—both in the field and at corporate. We hope you enjoy this bonus episode and we invite you to subscribe to Direct Approa
Candace Matthews
In this episode, we take a deep dive into the importance of building a direct selling brand that emphasizes community and inclusion with Candace Matthews, Chief Reputation Officer at Amway. Candace is responsible for overseeing Amway's global reputation strategy and corporate social responsibility efforts. She's also the executive sponsor of Amway's Diversity & Inclusion employee networks. Host
The Legends Series Introduction
With more than 50 years of industry experience each, six direct selling legends share their memories, knowledge and insight to offer a unique glimpse into the channel's past, present and future.
Legends: John Fleming
The Legends series is hosted by John Fleming, one of the inaugural Direct Selling Legends Honorees. John's successful career includes starting as a distributor, becoming an executive and officer at Avon Products, and former Publisher and Editor-in-Chief of Direct Selling News for 10 years. John is a member of the Direct Selling Education Foundation Circle of Honor, the DSA Hall of Fame, was the f
Legends: Larry Thompson
When Larry Thompson started in direct sales more than 53+ years ago he worked in construction. Years later, he was once referenced by The Wall Street Journal as the Architect of Wealth Building. Larry Thompson and his friend, Mark Hughes, the founder of Herbalife, laid the foundation for what has become one of the largest brands in direct selling. Larry continues to be a coach and mentor to ma
Legends: Rudy Revak
Rudy is the craftsman behind multiple highly successful direct selling companies including Symmetry and Xyngular, which he founded in 1995 and 2009 respectively and was instrumental in the acquisition and rebranding of PUREhaven in 2016. Rudy is also the Chairman and Founder of Global Ventures Partners an Investment capital firm committed to creating opportunities for common people to achieve
Legends: Rick Goings
Rick Goings is Chairman Emeritus of Tupperware Brands. During his successful career, Rick held a number of global senior management positions in Europe, Asia, and the US and was an outspoken advocate of redefining business as something that served not only shareholders, but all stakeholders, including customers and employees. Philanthropy has been a central focus of his career. He served as an
Legends: Jerry Brassfield
Jerry Brassfield is the Founder and Chairman of NeoLife International. Jerry started his career in direct selling at the age of 19, and within eight years grew his net worth to $5 million dollars, an especially hefty sum for 1963. Jerry is an accomplished entrepreneur with a strong passion for direct selling and helping others cultivate success.
Legend: Stan Fredrick
Stan Fredrick is the definition of entrepreneur. He co-founded Colony House and Colesce Couture, and is owner of Wine Shop at Home and founding partner of Blue Ostrich Winery & Vineyard. In 2001, he became a board member at Mannatech and today Stan serves as Chairman of the Board and is the company's largest individual shareholder. He has also served as Chairman of the Direct selling Associati
Wayne Moorehead interviews Ryan Napierski
Executive Insights is a new interview series created for busy direct selling executives, hosted by direct selling executives. This debut interview brings together two billion-dollar company executives—Wayne Moorehead, Chief Marketing Officer at Young Living and Ryan Napierski, President at Nu Skin, talking about disruption, the New Normal, what keeps Ryan up at night, and so much more.
7 Ways to Increase Customer Acquisition
On the heels of the 2020 launch of Direct Selling News' Customer Centric Recognition (CCR) program, this special Power 20 presentation (originally aired in September 2020) is designed to advance the customer conversation with radical dialogue, practical insights and actionable strategies. Consultant, author, direct selling industry veteran and DSN's Contributing Editor, John Fleming, will shar
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