
Growth Hacker
Growth Hacker is a podcast series that explores the latest trends and strategies in growth hacking and marketing. Each episode shares insights and tips on how to grow your business, audience, and brand. It is aimed at startup founders, marketers, and curious learners. The podcast is produced by Growth Hacker Inc, founded by Aditya Basu.
Episodes

The Ultimate Guide to Building High-Converting Growth Loops
How to Build High-Converting Growth LoopsStop pouring money into the leaky bucket of marketing funnels. Learn how to build sustainable, compounding growth loops that turn your existing users into your primary acquisition channel.For decades, the marketing funnel has been the dominant metaphor for growth. You pour prospects in the top, and after a series of steps—Awareness, Interest, Decision, Acti

A Deep Dive Beyond Performance Marketing Vanity Metrics
Performance Marketing Attribution ModelsStill using Last-Click attribution? You're making budget decisions with flawed data. This deep dive explores advanced attribution models that reveal your true marketing ROI and prepare you for a cookieless world.More than a century ago, department store pioneer John Wanamaker famously lamented, "Half the money I spend on advertising is wasted; the t
![The Product-Led Growth (PLG) Playbook [GrowthHacker]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/37803713/37803713-1751709363842-d7fa40cd22523.jpg)
The Product-Led Growth (PLG) Playbook [GrowthHacker]
How to Turn Your Product into Your Primary Acquisition ChannelDitch the expensive, outdated sales-led model. This playbook provides a step-by-step framework for implementing Product-Led Growth (PLG), turning your product into a sustainable, high-converting acquisition engine.In the relentless world of SaaS, a single metric is beginning to cast a long shadow over boardrooms and budget meetings: Cus

Using Gamification and Rewards to Increase User Engagement
Learn to design effective and engaging gamification elements for your website or app.Gamification is the use of game-like elements in non-game contexts. It can be used to engage users, motivate them to take action, and make them feel like they are part of something bigger. Gamification can be used in a variety of settings, including marketing, education, and healthcare.Go to Article: Using Gamific

Using Webinars and Podcasts to Increase Sales
Tips and tricks for engaging your audience with webinars and podcasts.Webinars and podcasts are two powerful tools that businesses can use to generate leads and sales. By producing and promoting high-quality niche webinars and podcasts on their area of expertise and operations, businesses can reach a wider audience, establish themselves as thought leaders in their industry, and build relationships

Demystifying ATL, BTL and TTL Marketing
What are the various types of marketing activities and how do they relate to each other?When it comes to Advertising and Marketing you must have come across the terms ATL, BTL and TTL and wondered what the terms actually mean? So, let's try to understand what these Marketing Terms stand for and how they are different from each other.Go to Article: Demystifying ATL, BTL and TTL MarketingGrowth
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