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Well Played: Conversations on Marketing and Brand

Conversations on Marketing and Brand 7 Episodes Aug 16, 2026

Well Played: Conversations on Marketing and Brand is a podcast hosted by Kate Ware and Esther Kelleher, two career marketers who have seen the industry evolve since the early 2000s. Each week, they discuss current brand and marketing moments, industry trends, and interview interesting people. The show offers a senior-industry perspective with light-hearted banter, covering topics beyond social media trends and tactical executions.

Episodes

10. The wellness reset, in the age of GLP-1 and social media. We cover how marketing messages and influencers are transforming the health and wellness space. Aug 16, 2026 32:41 For the final episode of Season One of Well Played: Conversations on Marketing and Brand, we're tackling a prickly one:  What happens to the multi-million-dollar health and wellness industry when one class of drugs fundamentally changes a problem it has spent decades trying to solve?GLP-1 medications aren't just changing conversations around weight loss. They're influencing the language of we

9. Dupe Culture. Products can be copied, great brands can’t. Aug 5, 2026 25:44 Welcome back to Well Played: Conversations on Marketing and Brand, the Australian marketing podcast where Esther Kelleher and Kate Ware unpack the biggest shifts shaping brand strategy, consumer behaviour, marketing and culture.This week, we're diving into one of the most fascinating (and divisive) trends in modern retail:  Dupe Culture.From MCoBeauty and  Charlotte Tilbury to Lululemon,

8. Don’t Win the Argument. Win the Trust: A Modern Guide to Brand Crisis Jul 30, 2026 27:59 When a brand crisis unfolds online, silence is never neutral.  What happens when your brand suddenly becomes the internet’s whipping boy?In Episode 8 of Well Played: Conversations on Marketing and Brand, Esther Kelleher and Kate Ware unpack the new rules of brand crisis management, where backlash moves faster than a traditional media statement and every customer, creator and former collaborat

7. Brand Lore: Why Some Brands Become Legends Jul 22, 2026 24:42 Welcome back to Well Played: Conversations on Marketing and Brand, the Australian marketing podcast where Esther Kelleher and Kate Ware unpack the biggest ideas shaping marketing strategy, brand building, consumer behaviour and culture.This week we're diving into one of our favourite topics yet:  Brand Lore.  Not law as in legislation...Lore as in the rituals, stories, symbols, tradition

6. Is Slow Living the New Luxury? AI, Flamingo Estate, Lucy Folk & Etsy’s ‘Shop the other Jeff’ campaign. Jul 16, 2026 26:41 Welcome back to Well Played: Conversations on Marketing and Brand, the Australian marketing podcast where Esther Kelleher and Kate Ware unpack the biggest shifts shaping marketing strategy, consumer behaviour, brand building and modern business.This week, we're asking a provocative question:As AI makes everything faster, is slowing down becoming the ultimate luxury?In this episode, Esther and Kate

5. Why nostalgia is back: From McDonald's to Fishwife, the return of magazines & analogue culture. Jul 9, 2026 30:34 This week, we're exploring one of the biggest movements influencing marketing right now: nostalgia.From McDonald's revealing that Grimace is actually a taste bud, to Fishwife's wildly successful New York pop-up, analogue photography, independent magazines and London's Moodboard Making & Coffee Atelier, brands are increasingly looking backwards to create stronger emotional connections with toda

4. Josh Henry-Hicks on Organic Social, Micro Niches & the Future of Brand Marketing Jul 3, 2026 29:37 This week we're joined by Josh Henry-Hicks, Founder of Insightly Media, son of City Beach founder Brett Henry-Hicks, and brother of the CEO of Australian fashion label DISSH, Lucy Henry-HicksOne of Australia’s leading retail and ecommerce growth strategists, now based in LA and Founder of Insightly Media, Josh Henry-Hicks has helped some of the world's fastest-growing consumer brands scale through

3. Community, connection & the return of brand experiences Jun 25, 2026 27:17 Are we entering a new era of experiential marketing?In Episode 3 of Well Played: Conversations on Marketing and Brand, Esther Kelleher and Kate Ware explore why consumers are craving real-life connection, why community is becoming increasingly important and why brands are investing heavily in experiences again.This week we discuss:✨ The return of experiential marketing✨ Community versus audience✨

2. Apple's Colourful Comeback and Spotify's Viral Disco Ball and why authenticity still wins Jun 18, 2026 33:57 In Episode 2 of Well Played: Conversations on Marketing and Brand, Esther Kelleher and Kate Ware explore authenticity, personal branding, creator-led marketing and the long game of building brand trust.This week we discuss:✨ The upcoming Discovering the Impressionists exhibition at The Geelong Gallery✨ Michelle Obama's appearance in Australia and authentic leadership, brought out to Australia by t

1. Conversations on marketing and brand: From Sportsgirl to startups Jun 12, 2026 28:02 Welcome to the very first episode of Well Played: Conversations on marketing and brand, an Australian marketing podcast exploring brand strategy, marketing leadership, digital marketing, consumer behaviour and the trends shaping modern business.Hosts Esther Kelleher and Kate Ware share the career experiences that shaped their approach to marketing strategy, brand building and customer experience.

Welcome to Well Played Jun 11, 2026 1:00 Well Played: Conversations on Marketing and Brand is a discussion through the lens of Kate Ware and Esther Kelleher; two career marketers who have seen the industry evolve from the inside since the early 2000's.We’re good mates who have been fortunate to work together over a number of years, and have always riffed on what we’re observing, feeling and loving in today's climate.Well Played

Well Played: Conversations on Marketing and Brand

Episodes

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