Home Podcasts Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech
Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Nextech 66 Episodes Jul 16, 2026

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With a team of experts, the podcast brings insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Each episode explores trends, challenges, and triumphs in the aesthetic landscape, covering advancements in technology, success stories, and business strategies. The podcast features candid conversations with industry leaders and visionaries redefining standards of excellence.

Episodes

The Future of Dermatology: Data, Growth, and AI
The Future of Dermatology: Data, Growth, and AI Jul 16, 2026 1642 What does the future of a successful dermatology practice look like?In this episode, Robin Ntoh sits down with Dawn Bryant, Director of Operations, and Garrett Butulis, Chief Financial Officer of Midtown Dermatology in Raleigh, North Carolina to discuss the trends, technologies, and strategies shaping the next generation of dermatology practices. Drawing on decades of combined experience, they sha
The Strategy Behind a Fast-Growing Plastic Surgery Practice
The Strategy Behind a Fast-Growing Plastic Surgery Practice Jul 8, 2026 1913 Building a successful plastic surgery practice isn't about growing as quickly as possible—it's about making the right decisions at the right time.In this episode, Robin Ntoh sits down on location with Dr. Collier Pace of Greensboro Plastic Surgery to discuss how he has thoughtfully scaled his independent practice in just two years. From expanding nonsurgical services and evaluating the addition of
Why Patient Convenience Is the New Competitive Advantage in Medical Aesthetics
Why Patient Convenience Is the New Competitive Advantage in Medical Aesthetics Jul 1, 2026 1577 In today's aesthetic landscape, convenience isn't just a nice-to-have—it's a deciding factor in whether patients choose your practice at all.In this episode, Amy Anderson of ACG Practice Partners joins Robin Ntoh to break down how leading medical aesthetics practices are rethinking the patient journey, from first touch to post-visit follow-up, and beyond to meet rising expectations around access,
Beyond the Treatment: Building Real Patient Relationships in the Medical Aesthetic World
Beyond the Treatment: Building Real Patient Relationships in the Medical Aesthetic World Jun 24, 2026 1696 In today’s aesthetic landscape, patients expect more than great results. They want to feel heard, understood, and supported—not just during the consultation, but throughout their entire care journey.In this conversation, Uma Daya, PA and Advanced Aesthetic Injector, Rudderman MD Plastic Surgery & Medical Spa unpack how leading practices are redefining patient relationships by combining educati
The Leadership Gap in Aesthetic Practices and What It’s Costing Your Team
The Leadership Gap in Aesthetic Practices and What It’s Costing Your Team Jun 17, 2026 1600 Great patient experiences start with strong, self-aware leadership. In the world of medical aesthetics, providers are highly trained clinically, but leadership and team development aren’t always part of that foundation. The result? Miscommunication, staff friction, and missed opportunities to build a truly high-performing practice. In this episode, Robin Ntoh is joined by Cheryl Toth of ACG Practi
Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations
Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations Jun 5, 2026 1182 Patients are more informed than ever—but not always correctly.With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before the consultation even begins. So how do leading medical aesthetics practices take back control of the narrative?In this episode, Kassandra Lepack and Robin Ntoh break down how successful practices are r
What Really Makes an Unforgettable Patient Experience—and When Does It Actually Begin
What Really Makes an Unforgettable Patient Experience—and When Does It Actually Begin May 27, 2026 1595 Amanda breaks down how leading plastic surgery and medical aesthetics practices are elevating every touchpoint, from patient photos to staff training. Drawing from her day-to-day work with practices, she shares practical insights on why your consult starts earlier than you think—and how small changes can leave a lasting impression that drives loyalty and growth.Guest:Amanda Taylor, Director of Con
AI in Medical Aesthetics: Opportunity, Unknowns, and the Future of Patient Care
AI in Medical Aesthetics: Opportunity, Unknowns, and the Future of Patient Care May 20, 2026 1195 AI is set to have an enormous impact on specialty healthcare practices, but it's still undetermined exactly how. Dr. Rudderman shares his thoughts on the value of implementing AI and what questions are still unanswered around the use of AI in medical aesthetic practices. From enhancing the patient experience to empowering staff, learn how Dr. Rudderman is approaching AI in his practice. Guest:Rand
3 Practice Management Pitfalls Plastic Surgeons Must Avoid
3 Practice Management Pitfalls Plastic Surgeons Must Avoid May 13, 2026 2165 Dr. Steven Davison shares expert tips for avoiding revenue growth pitfalls and advice for sustainable growth in plastic surgery practices. From reducing your surgery cancellation rate to bringing on a second (or third or fourth!) doctor, learn from Dr. Davison's real life experiences in private practice. And hear what's on his wish list for AI to help support and accelerate his practice management
How Most Practice Managers Get Reporting Completely Wrong
How Most Practice Managers Get Reporting Completely Wrong Apr 29, 2026 1415 Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back.Stephanie Peterson and Anna Browning share why every decision, from staffing to services, should be driven by data, not gut instinct.They discuss how tracking true costs can reveal surprising insights, like which procedures are actually making money and which ones just look busy on t
Why Your Consult Experience Is Your Best Marketing Tool
Why Your Consult Experience Is Your Best Marketing Tool Apr 22, 2026 1195 Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing that gap isn't about talking more — it's about giving patients something they can take home, share with their family, and come back to.A Nextech user from day one, Dr. Michael McCracken is a board-certi
Hidden Compliance Complexities That Could Cost You Millions
Hidden Compliance Complexities That Could Cost You Millions Apr 15, 2026 2195 Gift cards seem simple, but in aesthetics, they can create serious legal and financial risk.Michael Byrd and Brad Adatto highlight how something as small as a gift card can trigger complex state-by-state regulations, healthcare compliance issues, and impact a practice’s valuation. One example: $250K in untracked gift cards turned into a $1.5M hit during an acquisition. They discuss why med spas ar

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