SEO Unplugged
SEO Unplugged is the SEO podcast that picks brains and entertains. Host Itamar Blauer invites digital marketing experts to share real-world experiences that can help increase your website's organic visibility. Each episode focuses on a unique SEO topic, with guests sharing first-hand wisdom and tactics that you don't want to miss.
Episodes
#44 - Getting SEO Tickets Shipped with Alison Moss
SEO recommendations are useless if they never make it into production. In this episode, Alison Moss breaks down how to get SEO tickets prioritised, shipped, and supported across teams without constant follow-ups.
#43 - MCP for SEO Workflows with Guifre Ballester (SE Ranking)
MCP is reshaping how SEOs connect tools, automate workflows, and scale smarter processes. In this episode, Guifre Ballester breaks down how MCP can streamline SEO workflows, connect systems more efficiently, and unlock new ways to work with AI-powered tools.
#42 - Debunking AI SEO Myths with Dawn Anderson
AI SEO myths are everywhere, and most of them are costing you clarity and results. In this episode, Dawn Anderson shares the biggest misconceptions around AI in SEO and breaks down what actually works, with practical context on where AI fits into modern search.
#41 - Winning Google Discover with Clara Soteras
Google Discover is a powerful yet unpredictable traffic source that demands a different strategy. In this episode, Clara Soteras unpacks how to win visibility in Discover and analyses the February 2026 Discover core update to highlight what changed and what it means for publishers.
#40 - Google Spam Issues with Timothy Malmros Genach
Old-school spam tactics are still gaming Google - and they’re getting away with it. In this episode, Timothy Malmros Genach unpacks the outdated tricks still slipping through the cracks, breaks down why they’re working, and shares what it means for the future of the SERPs.
#39 - Agentic Commerce with Alex Moss (Yoast)
Agentic commerce reframes how buying decisions are made when AI acts before humans. In this episode, Alex Moss unpacks what agent-first commerce really means, how autonomous agents evaluate products, and what brands need to rethink now.
#38 - How AI Understands Local Search with Gerry White
How AI interprets local intent is changing the rules of search for businesses and marketers. In this episode, Gerry White breaks down how AI understands local search, what signals matter most, and where SEOs should focus next.
#37 - AI Search Mechanics with Dan Petrovic (DEJAN)
Get your notepad out for this one. In this episode, Dan Petrovic breaks down how AI search actually works - from grounding and citation decisions to prompt variability and real-world SEO implications.
#36 - UX-Driven SEO with Naomi Francis-Parker (Deliveroo)
UX and SEO don’t have to compete - they can amplify each other. In this episode, Naomi Francis-Parker unpacks how user experience principles can sharpen your search strategy and drive meaningful engagement.
#35 - The Product Mindset in SEO with Gus Pelogia (Indeed)
A product mindset can transform how SEO strategies get built and executed. In this episode, Gus Pelogia shares how he applies product thinking to SEO, from prioritisation to collaboration with teams.
#34 - AI-Era SEO Testing with Ryan Jones (SEOTesting)
SEO testing is evolving fast in the age of AI. In this episode, Ryan Jones shares how he approaches experiments, interprets results, and adapts strategies for AI-driven search changes.
#33 - SEO Analytics with Matthew Mellinger (SEO Gets)
In a world of AI search, knowing which SEO metrics actually matter is more important than ever. In this episode, Matthew Mellinger breaks down how to approach SEO analytics today and what data points to really pay attention to.
#32 - Psychology of Search with Garrett Sussman (iPullRank)
Understanding how people search is just as important as knowing what they search for. In this episode, Garrett Sussman dives into the psychology behind search behaviour - exploring how shifts toward conversational, multimodal experiences like Google’s AI Overviews and tools like ChatGPT are changing user expectations, decision-making, and how SEOs need to adapt.
#31 - Search Personalisation with Otso Karvinen (Quru)
Search personalisation isn’t new, but it’s becoming more powerful. In this episode, Otso Karvinen unpacks Google’s approach to personalisation through patents and real-world examples, and explores how AI platforms like ChatGPT already excel at delivering tailored results.
#30 - Competitor Analysis with Steve Paine (SISTRIX)
The search landscape is evolving fast. In this episode, Steve Paine breaks down what modern competitor analysis looks like today, why SEOs must shift from a keyword-first mindset to a focus on topics and intent, and how to uncover real opportunities amidst the noise.
#29 - SEO Education with Hellen Benavides (giffgaff)
SEO education is often overlooked, yet it’s key to driving real impact. In this episode, Hellen Benavides reveals how she championed SEO education at giffgaff, securing internal buy-in and making SEO a core part of their digital strategy.
#28 - The Future of Technical SEO with Patrick Hathaway (Sitebulb)
Technical SEO is evolving - are you keeping up? In this episode, Patrick Hathaway discusses the growing impact of AI and LLMs on search, along with the increasing role of JavaScript and what it means for the future of technical SEO.
#27 - Ecommerce SEO with Kunal Sharma (Bulk)
Ecommerce SEO comes with its own unique challenges. In this episode, Kunal Sharma shares insights from his in-house experience at Bulk, discussing how to scale organic growth internationally with technical and content strategies.
#26 - AI Content Considerations with Jo Cameron (Moz)
AI is transforming content creation like never before. In this episode, Jo Cameron dives into the key considerations for using AI in content strategy, highlighting its strengths, challenges, and how to navigate its impact in the evolving search landscape.
#25 - The State of Google Updates with Lily Ray (Amsive)
Recent Google updates have introduced significant changes to the search landscape. In this episode, Lily Ray unpacks the main themes driving these updates, explaining their current impact on SEO and the trends that may shape the future of search.
#24 - Google Indexing Secrets with Adam Gent
Think you know how Google indexes content? Think again. In this episode, Adam Gent unpacks the complexities of Google's indexing process, sharing insights from hands-on experiments and monitoring websites with over 100,000 URLs.
#23 - Unsolicited SEO Tips with Mark Williams-Cook (Candour, AlsoAsked)
There is never a bad time to receive some SEO advice. In this episode, Mark Williams-Cook shares some unsolicited SEO tips and discusses the story behind his popular LinkedIn posts.
#22 - SEO Troubleshooting with Jonathan Moore
SEO issues can be complex and frustrating to diagnose. In this episode, Jonathan Moore dives into common SEO troubleshooting challenges and shares practical tips on how to identify and resolve them effectively.
#21 - Technical SEO Best Practices with Jono Alderson
If your technical SEO is poor, nothing else matters. In this episode, Jono Alderson shares his technical SEO best practices that help set a strong foundation for search engines to crawl and index your website.
#20 - AI in SEO with Greg Bernhardt (Shopify)
Are you using AI in SEO? In this episode, Greg Bernhardt explores the various applications of AI within SEO and discusses its future implications for practitioners.
#19 - The Future of Search with Ori Zilbershtein (Team Odeon)
Search as we know it may never be the same. In this episode, Ori Zilbershtein discusses the recent changes within Google and how this affects users and the entire search landscape moving forward.
#18 - The New Era of Link Building with Judith Lewis (Decabbit Consultancy)
The link building landscape has changed. In this episode, Judith Lewis analyses how best to approach link building methodology, monitoring, and recent changes in Google's communication around links.
#17 - Website Migration Mastery with Natalia Witczyk
Website migrations can and often do go wrong. In this episode, Natalia Witczyk goes through essential elements for successful website migrations and shares a couple of migration horror stories she's faced head-on.
#16 - SEO Storytelling with Silvia Martin (Trebole)
It's hard to get buy-in without effective storytelling. In this episode, Silvia Martin shares her consulting and awards judging experience about what makes good SEO storytelling and some key things to consider.
#15 - Schema Markup with Daniel K Cheung (Adobe)
Schema markup is one of the most fascinating areas of SEO. In this episode, Daniel K Cheung discusses various implications, strategies and use cases of schema markup for SEO.
#14 - Actionable SEO Audits with Aleyda Solis (Orainti)
SEO audits are not created equal. In this episode, Aleyda Solis explains how to approach SEO audits in an actionable way to get buy-in and results.
#13 - The Early Days of SEO with Nick Wilsdon (Torque Partnership)
Did you know people paid cash for SEO in shady service stations? In this episode, Nick Wilsdon takes a trip down memory lane and shares what the industry was like in the early days.
#12 - The Current State of GA4 with Luke Carthy
Google Analytics 4 is significantly more advanced than UA (and it's here to stay). In this episode, Luke Carthy goes through the current state of GA4 and how the SEO industry can make the most of it.
#11 - Reliable SEO Testing with Kyle Roof (High Voltage SEO)
Testing is crucial to find out what works and what doesn't in SEO. In this episode, Kyle Roof shares his top tips on setting up and leveraging reliable SEO tests & experiments.
#10 - Prioritising Technical SEO Issues with Kristina Azarenko
Technical SEO can be difficult (if you don't prioritise). In this episode, Kristina Azarenko, a former SEO consultant and current SEO course creator, shares her top tips on prioritising technical SEO audit findings and provides her opinion on the future outlook of technical SEO.
#9 - Networking in SEO with Greta Koivikko (NOVOS)
Your network is your net worth. In this episode, Greta Koivikko, SEO Strategist at NOVOS, analyses her networking in SEO study and shares some helpful networking tips.
#8 - SEO and Developer Relationships with Martin Splitt (Google)
SEOs and developers are like fish and chips - great independently; awesome together. In this episode, Martin Splitt, Search Advocate at Google, deep dives into strengthening SEO and developer relationships and how both parties can collaborate more efficiently.
#7 - Semantic SEO Secrets with Koray Tuğberk Gübür (Holistic SEO)
Semantic SEO is one of the hottest SEO topics right now. In this episode, Koray Tuğberk Gübür, Founder of Holistic SEO, goes into detail about how SEOs can optimise for semantic search engines and mentions some useful resources to learn and keep up with the future developments of semantic SEO.
#6 - Setting SEO Expectations with Diana Richardson (Semrush)
Are you frustrated with the unreal expectations around SEO? Don't be scared! In this episode, Diana Richardson, Social Media & Community Manager at Semrush, provides solutions to possible challenges when talking to clients, including how to set SEO expectations and overcome anxiety.
#5 - Managing SEO Teams with Helen Pollitt
Teamwork makes the dream work! In this episode, Helen Pollitt, a senior SEO manager with experience in both building and inheriting SEO teams, shares her top tips on hiring the right people, interview tips for applicants, keeping employees happy, and scaling teams effectively.
#4 - Dissecting Google's Announcements with George Nguyen (Wix)
Who doesn't love a good ol' Google announcement? In this episode, George Nguyen, Director of SEO Editorial at Wix and former Editor at Search Engine Land, explains the various ways SEOs get Google's latest news, weighs in on how trustworthy they are and how feedback plays a part in shaping future updates.
#3 - State of the SEO Community with Nicole Ponce (Semrush)
Where would we be without community? In this episode, Nicole Ponce, Communications and Influencer Marketing Team Lead at Semrush, covers how the SEO community has evolved over time. Find out what the best platforms are to obtain SEO knowledge and where you can engage the most with members of the SEO community.
#2 - Google MUM and Its Impact on SEO with Mordy Oberstein (Wix)
AI technology is coming - are you ready? In this episode, Mordy Oberstein, Head of SEO Branding at Wix, unravels Google MUM (Multitask Unified Model) and its impact on how SEOs should approach their strategies and content.Tune in as Mordy paves the way for you to anticipate just how Google might think of topical authority so that you can get ahead of your competition on the SERP.
#1 - Data-Led Content for Link Building with Debbie Chew (Dialpad)
If content is king, then data is emperor. In this episode, Debbie Chew, SEO Specialist at Dialpad, discusses how data-led content can help take your link building to new heights.Learn how Debbie used data-led content to build over 100 links from the likes of Business Insider, Statista and Namecheap. The best part is, you can do this too!
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