Marketing Corner
Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.
Episodes
Episode 163: Norwegian vs. British Airways: The Logo Bet That Took Off Part 2
Hundreds of you tuned in last week to get a behind-the-scenes look at how Norwegian’s brilliant World Cup logo bet campaign with British Airways actually came together.This week, Casper and I are back with Eivind Hammer Myhre and Emilie Engedalen to answer the question everybody has been asking us since part 1 dropped:"But did it actually work, though?"We dive into the actual numbers and
Episode 162: Norwegian vs. British Airways: The Logo Bet That Took Off Part 1
One World Cup match. Two rival airlines. And a bold idea that probably would have been killed in any standard corporate committee.This week on Marketing Corner, Casper and Jen are joined by the brains behind Norwegian’s viral logo bet with British Airways ✈️, Eivind Hammer Myhre and Emilie Engedalen.They break down how a bold idea went from a three-minute phone call to an international viral sensa
Episode 161: Google Ads Clap Back
Google ads are rolling out major new updates in response to zero-click searches and AI answers. This week, we break down four new Google Ad features on the horizon, whether they actually matter, and why marketing ethics may be taking another hit.Including:The lead form replacement: Gemini chatting with prospects inside your ad—and the massive catch marketers need to watch out for.Ads disguised as
Episode 160: What is Allbound?
Why Your Sales and Marketing Alignment is Completely Broken (and How to Fix It)In this episode of Marketing Corner, Casper and Jen unpack why traditional B2B growth is failing - and what you can do about it.If you're tired of the endless tug-of-war over lead source attribution, rigid sales quotas, and cold outreach that lands with a thud, this conversation is for you.In this episode, you’ll le
Episode 159: When AI Hype Meets Spreadsheet Reality
Slap "AI" on the website, promise the moon and get a 75x ARR valuation. For the past few years, tech investments have been running on vibes, hype, and "trust me, bro" math.Now, the spreadsheets are striking back.This week, Casper and Jen look at what happens when wild AI market valuations crash into reality — and why marketers are often left picking up the pieces.Including:The
Episode 158: LinkedIn, You Ok Babe?
Have you noticed your reach on LinkedIn taking a massive dive over the last few months? You’re not imagining it. Posts that used to hit tens of thousands of impressions are suddenly getting buried, no matter how good the content is or how many comments it gets.This week, we talk about what's actually going on behind the scenes at LinkedIn — and why organic reach feels completely broken right n
Episode 157: OOO: Marketing Over the Summer
It's that time of year. Offices empty, out-of-office replies everywhere, tumbleweeds in the hallway. Every year, the same debate kicks off: cut the ad budget or keep going?Every year, we watch people get it wrong.This week we talk through what we actually do with our budgets, our teams, and our sanity over the summer — including:Why "just cut spend" is the laziest move you can make when the entire
Episode 156: AI in Hiring
Lately, we've been hiring for a number of roles. Between us: 160-250 applications per role, cover letters with identical phrasing, and case study decks that all somehow have the same colors, the same structure, and the same *wrong* stats.This week, we talk about what it's actually like hiring in the age of AI — from both sides of the table.Including that time when:We saw the same incorrect
Episode 155: Overheard in... Marketing
"Overheard in..."You know the format. People overhear unhinged things in elevators, at conferences, in boardrooms, on the metro. Someone submits. It gets published. Everyone cringe-laughs. Repeat.This week, we did our own version — except it's the unhinged things people have actually said to us over the years in marketing. Some funny. Some baffling. Some that still keep us up at nigh
Episode 154: When to F*ck it & Ship it.
The eternal tension: everything needs to go out yesterday, and everything needs to be perfect. Both are impossible at the same time. So what do you actually do?Casper and I got into this one properly — approval processes, legal reviews, AI-generated slop, and the campaign that went through every single layer of leadership... and still had a spelling mistake. Because of course it did.We cover:When
Episode 153: Dublin Calling: Inside HubSpot & LinkedIn
Dublin has become the Silicon Valley of Europe, home to the European headquarters of tech giants like Google, HubSpot, LinkedIn, and Meta.A few weeks ago, we both found ourselves there - Jen at LinkedIn HQ and Casper at HubSpot HQ - so this week we're comparing notes on what we learned from two of the biggest players in B2B tech.In this episode, we discuss:• How B2B companies can better levera
Episode 152: Silent GTM Growth Killers
We've all been there: pipeline's thin, the board wants more logos, and suddenly that off-ICP deal doesn't look so bad. But shortcuts have a funny way of catching up with you.This week we dig into the GTM moves that feel like a good idea at the time but quietly kill your growth in the long run. Between us, we've probably seen hundreds — maybe thousands — of companies make the same m
Episode 151: ChatGPT Ads
After a month away, we’re back with a topic marketers need on their radar: ChatGPT Ads.Casper shares early learnings from testing OpenAI’s new ad platform across B2B clients. The verdict? It’s a black box. Reporting is limited. Optimization is unclear. But early signals look promising.We unpack:What ChatGPT Ads actually look likeWhy the CPCs are surprisingly lowHow AI search is changing buyer beha
Episode 150: When the AI Blob Comes for Your SaaS
What better way to celebrate our 150th episode than with a hypothetical about AI...How would you build a SaaS business that doesn’t get swallowed by AI?In this episode, we cover what founders, marketers, and operators should be thinking about now if they want to stay relevant as AI changes the rules faster than ever, including:Why some SaaS companies are losing product-market fit almost overnightT
Episode 149: Applying a Growth Mindset
In this week’s episode, we dive into applying a growth mindset, in both work and our lives, including:What growth mindset actually looks like in how we think, talk to ourselves, and approach challengesA few common traps that can keep teams and individuals stuck in limiting beliefsWhy mindset matters so much at work, especially when testing new ideas and navigating changeSimple ways to build it int
Episode 148: Talent profiles: useful tool or corporate BS?
In this episode, we dig into what personality and talent profiles actually say about how people work, lead, and collaborate.We compare our own results (some painfully accurate), and unpack how different strengths shape everything from big ideas to actually getting things done.We cover:• Why some people are wired to start things, while others finish them• What gives you energy at work vs. what drai
Episode 147: How Did We Even Get Here? Our Marketing Origin Stories
Listener request alert 🚨Every villain needs an origin story. The same goes for marketing nerds, we guess 🤷🏻♀️In this episode, we share our marketing origin stories and unpack the moments, mistakes, and lucky breaks that shaped our careers.From customer support and telemarketing to blogging, gaming, and speaking on stage, we reflect on how small decisions and unexpected opportunities stacked up ov
Episode 146: Starting Strong: Your First 90 Days Without the Panic
In this episode, we follow Jen into her first week as a brand-new VP of Marketing, armed with a 90-day plan and just enough restraint to not flip the table on day one.We cover:Why you need a 90-day plan (unless chaos is your strategy)The difference between diagnosing, learning, and actually doing somethingHow to avoid the classic mistake of moving way too fast and breaking everythingGetting early
Episode 145: Our Hot Takes on the latest GTM Insights Report 2026
In this episode, we crack open a GTM insights report and react to the trends inside.Which findings hold up?Which ones need context?Which insights are the ones we can't ignore?And which ones deserve our patetned hot take?If the latest GTM trends are making your spidey sense tingle and you’re wondering whether it’s just you or something bigger going on, this episode is for you.The report we refe
Episode 144: Welcome to Ranting Corner
OK. That's it. We're done being diplomatic.This is the episode where we say what most marketers only vent about in Slack DMs.We call out:- Marketers who make the rest of us look bad- Leaders who have champagne taste on a tap water budget- Teams hiding behind AI buzzwords instead of fixing stuff- Companies that “go enterprise” by just raising prices- Strategy whiplash every six months- “Make it go
Episode 143: Is Your Marketing Team a Walking Red Flag?
In their careers, Jen and Casper have looked under the hoods of plenty of companies. And after a while, some patterns start to emerge...In this episode, they share the yellow, orange, and red flags that signal a marketing function might have some serious challenges.Some of the warning signs covered include:When the ICP really means “I Can Pay” and nothing moreWhen the data foundation is shaky, fra
Episode 142: Quiet quitting. Or is it?
In this episode, we take on one of the most misunderstood workplace trends right now: quiet quitting.Is it really disengagement?Or just healthy boundary-setting?Is that necessarily a bad thing?Or are we missing something deeper?We challenge the mainstream definition and offer a sharper one.We also introduce a related but very different concept: quiet cracking.If you lead a team, manage people, or
Episode 141: Trust for Sale: The G2 Acquisition
In this episode, we unpack a major shift in B2B software discovery.G2 is acquiring Capterra, Software Advice, and GetApp, bringing four of the biggest review platforms under one owner.We cover:Is this a good thing or bad thing for Marketers? What does this mean for consumers?The real risk of monopoly pricing, pay-to-play dynamics, and fewer alternatives.Why review sites are under pressure as AI re
Episode 140: Let’s Get Hypothetical (Hypothetical)
Let's get into hypotheticalsLet me hear your budget talk, your budget talkIn this episode, we ask a hypothetical, yet revealing question:If you had to shift 20% of your marketing budget tomorrow, where would it come from and where would it go?Let’s get hypothetical, hypothetical.We cover:Why “low-intent” spend is getting far more budget than it deservesWhere experimentation should really live
Episode 139: Predictions for 2026
In this episode, we ask a deceptively simple question:If you could reallocate 20% of your marketing budget tomorrow, where would you put it and what would you take it from?We cover:Why paid search and “low-intent” spend is eating far more budget than it deservesWhere experimentation should really live (and why most teams never protect it)Why content, AI search visibility, and brand building deserv
Episode 138: Growthforia Review: What It Really Takes to Launch a B2B Marketing Conference
In this episode, Casper and Jen debrief on the first-ever Growthforia — a sold-out B2B SaaS marketing conference launched from scratch in Copenhagen.Casper shares the real story behind the event:Why they built it (and what was missing in the market)How they sold 120+ tickets without a legacy brandWhat worked, what flopped, and what they'd never do againThe not-so-glamorous reality of organizin
Episode 137: Building a Demand Gen Brand with Liam Bartholomew, VP of Brand & Demand at Cognism Part 2
In part two of our deep-dive with Liam Bartholomew from Cognism, we go beyond theory and unpack how brand and demand gen can (and must) work together — especially in high-growth environments.We explore:Why most teams get the sequence wrong: building the brand after capturing leadsHow Cognism structures brand ownership across content, product marketing and leadershipThe difference between scaling b
Episode 136: “We Turned Lead Gen Off”: Inside Cognism’s Demand Gen Shift with Liam Bartholomew
We’re joined by Liam Bartholomew, VP of Brand & Customer Marketing at Cognism, to break down one of the biggest shifts happening in B2B marketing right now: the move from traditional lead generation to true demand generation.Cognism didn’t just tweak their funnel. They fundamentally rethought how marketing drives growth. In this episode, Liam shares the real story behind that transition: what
Episode 135: “He Did Not Just Say That!”: PR Disasters & Founder Fails with PRCEPTION's Dennis Dalgaard
We're back with Chief Advisor at PRCEPTION, Dennis Bylov Dalgaard, to unpack one of the most misunderstood parts of modern leadership: how founders and executives should communicate publicly - without blowing themselves up in the process.From technical founders who hate being on camera, to charismatic CEOs who say the wrong thing at the worst possible time, to the PR disasters that happen when
Episode 134: How AI Is Changing PR, with PRCEPTION’s Chief Advisor, Dennis Dalgaard
In this episode, we sit down with Chief Advisor at PRCEPTION, Dennis Dalgaard, to talk about how AI is changing PR.We dig into:- Why traditional earned media still matters (and what even is it?)- What “AI relations” means for your comms strategy- How LLMs are reshaping how stories spread online- Why most startups get PR wrong and how to fix itIf you’re still thinking of PR as nothing more than pre
Episode 133: From the Vault: The Fun Police 👮: Prioritization
So relevant it bears repeatingEvery marketer knows the drill:Someone pitches a “fun idea,” everyone smiles… and none of it actually moves the business forward.In this episode, we talk about why great marketing leadership sometimes means being the Fun Police 👮 - the one who says,“Cool idea, but absolutely not.”We dig into:• How to spot the difference between fun work and impactful work• Why priorit
Episode 132: From the Vault: Creative Thinking at Work
We're back in the vault this week to discuss creativity at work:Most teams say they want creativity.Very few create the conditions for it.In this episode, we break down why creative thinking dies inside fast-moving companies — and how to actually keep it alive. We get into:• Why creativity comes from consistency, not once-a-year Post-it workshops• The real (and usually unspoken) reasons good i
Episode 131: From the Vault: The Spy Who Slacked Me 🕵
Some stories are so wild, they deserve a reboot. We’re bringing back an episode that didn't get the attention it deserved:Rippling vs Deel — the alleged corporate espionage saga.Inside, we break down:• The employee who allegedly flipped sides and fed intel• The Slack searches that were anything but discreet• A bathroom confrontation that would be hilarious if it weren’t real• And what does Rus
Episode 130: Random Acts of Marketing
Following on from Growthforia, Jennifer and Casper tackle one of the most frustrating challenges for marketers: random acts of marketing.You’ll hear why:Ad hoc campaigns with no clear business link waste time and credibilityThe HiPPO is the most dangerous thing to your teamCelebrating vanity metrics is dangerous when the business is underperformingThey share their own war stories, from Queen of En
Episode 129: 👻 Happy Algo-ween! What’s Haunting Your LinkedIn Reach?
After a month “off” (read: juggling work, travel, and kids home thanks to the fall break), we’re back with a bang: Why is your LinkedIn reach suddenly tanking?In this episode, Jennifer and Casper jump into the LinkedIn mess to break down what’s really going on with the organic algorithm, and why more followers no longer means more reach.We dig into:Looking under the hood to see what's of the L
Episode 128: The New Demand Gen Blueprint 2026
In this episode, Jennifer and Casper dive into how the mindset around demand generation on platforms like LinkedIn is shifting — and what that means for marketers.Key topics covered:Why frequency matters more than volume at the top of the funnelHow video and single-image formats play different roles in the content stackThe new role of engagement objectives in retargeting layersHow to spot meaningf
Episode 127: The Current State Of AI in B2B GTM
AI is everywhere in B2B right now; search, sales, customer success, RevOps.But here’s the uncomfortable truth: 95% of AI pilots deliver zero revenue impact.In this week’s Marketing Corner, Jen and Casper cut through the noise to look at what’s actually working (and not working) with AI in go-to-market.From the 13 new AI tools launched every single day to the rise of zero-click search, they unpack
Episode 126: From the Vault: Live at TechBBQ 🍖 2024
To celebrate the start of another TechBBQ (and because we had technical issues that rendered our latest episode useless), we are re-releasing our first ever live recording from where it all began - TechBBQ.For our very FIRST live episode, Casper and I returned to where it all began - TechBBQ, Scandinavia's largest startup and innovation summit. 💡📍ICYMI: In 2020, right in front of TechBBQ HQ, t
Episode 125: Funding 101
Funding. Everyone wants it. Few talk about what actually happens when you get it.In this “return from summer break” episode of Marketing Corner, Casper and Jen cut through the buzzwords and spill the tea on funding:First, we cover the basics:Angel vs Seed vs VC vs PE - and why do people keep thinking I work in VC, dang it!The alphabet soup of Series A, B, C, D - and what really changes at each sta
Episode 124: From the Vault: Toxic Leadership
Everyone might be off on summer holidays, but we’re bringing back one of our most listened-to episodes.And that’s...unfortunate.Because it means this topic still hits close to home for many of you, all over the world, even though we first released this episode back in 2023.Toxic LeadershipWhether we like it or not, toxic leadership is something many of us have faced—or will face—at some point in o
Episode 123: From Finger-Pointing to High Fives: Aligning Sales and Marketing, with Birte Steen, CEO of Rock Consulting
We're back for another Casperless episode, Jennifer and Birte Steen (Rock Consulting, Verdane GTM Advisor).And we did it - WE DID IT, GUYS! We've finally solved the age-old issue on how to achieve Sales & Marketing alignment!Well, ok maybe not entirely, but Birte shares with us her insights gained from years as a CRO at multiple companies to help us move past blame, break down silos, and cut i
Episode 122: The Bowtie Funnel: Fix Your Leaky Funnel with Birte Steen, CEO Rock Consulting
The Bowtie Funnel: Fix Your Leaky FunnelThis week on Marketing Corner, Jennifer sits down with Berta Steen (Rock Consulting, Verdane GTM Advisor) to break down the real reason your funnel isn’t driving sustainable growth.We tear apart the “funnel to closed-won” mindset and show you how the bowtie helps you align marketing, sales, and CS while giving you a true data model for growth.We cover:Why th
Episode 121: Rethink Your Funnel: Users as Pipeline, Not Just Retention
This week we have another Casperless episode of Marketing Corner. Jen is back with Jacco van der Kooij to unpack how AI-native companies are really growing their user base.Not only will we explore why your users are your best (but often under-recognized) pipeline, but we'll also dive into:Why AI-native companies scale faster by using users to generate pipelineThe hidden math behind user-led growth
Episode 120: Getting the Most Out of Your MarTech Stack
In this summer holiday special, Jen and Casper dig into the chaotic reality of modern marketing tech stacks and why too many teams are wasting budget on tools they barely use.Sparked by the latest 2025 CMO Survey, we unpack why nearly half of marketing tools sit unused, while budgets for MarTech are set to more than double.We get into:Why 44% of tools never get used and how that happensThe hidden
Episode 119: The Hybrid Dilemma
Is hybrid work really working… or are we all pretending it is?In this episode, Jen and Casper unpack the messy reality of hybrid, remote, and office work post-COVID.If you’ve ever wondered why your Slack is overflowing, why “culture” feels harder, or why collaboration is slower even with all your fancy tools, this one’s for you.We get into:Why hybrid work isn’t always as productive as it seemsThe
Episode 118: Black Mirror, But Make It SaaS: Subscriptions Gone Wild
This episode is a full-blown rant, so if you like a rage listen, this one's for you.Inspired by the episode “Common People” from Black Mirror, Jen and Casper dissect what is wrong (and what drives us NUTS) when it comes to SaaS pricing, including:Why modern SaaS can feel more like extortion than serviceHow “upgrade or suffer” pricing kills trust and user experienceThe flood of underused tools
Episode 117: Too Many Chiefs in the Kitchen
CCO, CRO, CMO - what’s the difference, and who should actually lead growth? In this episode, Casper and Jen untangle the chaos of commercial leadership titles in startups and scaleups. Whether you’re hiring your first C-level or stuck between Sales and Marketing turf wars, this episode brings clarity (and a few spicy takes 🌶️).We cover:Why most CROs and CCOs don’t come from marketing, and why that
Episode 116: Revenue Architecture, with Jacco van der Kooij
Are you scaling your GTM motion… or just hiring more salespeople and hoping for the best?How’s that working out for you❓In this Caper-less 😭 episode, Jennifer sits down with Jacco van der Kooij, founder of Winning by Design, and Birte Steen, GTM advisor and founder of Rock Consulting, to unpack why growth needs to be designed - not improvised:In this conversation, Jacco, Birte, and Jen explore:Why
Episode 115: Enterprise ABX with Katrine Rasmussen, part 2
This week, Katrine Rasmussen, CMO at Pixels, returns to break down how her team built a revenue engine disguised as an event strategy - and why ABX isn’t a tech stack, it’s a mindset.We cover:How Pixels went from ad hoc event execution to a disciplined, cross-functional program built for scale.How the right team supports alignment across marketing, sales, and customer teams around one cohesive mot
Episode 114: Enterprise ABX with Katrine Rasmussen, CMO at Pixelz
This week on Marketing Corner, Katrine Rasmussen, CMO at Pixels, joins us to talk about what it really takes to grow enterprise deals when you're selling a high-ticket product in a niche market.We cover:What ABX is (spoiler: it's more than rebranded ABM - it's a full commercial strategy).How COVID accidentally proved the ROI of their now-flagship event strategy.Why they killed off thei
Episode 113: The Future of Product Marketing, with Kamma Luise Rodian
In our last episode, Kamma Luise helped us map the current state of Product Marketing. This time, we look ahead: What does the future of Product Marketing actually look like?Yes, AI plays a major role - but this isn’t just another “AI will change everything” conversation.We explore why the future belongs to PMMs who know how to enable their teams: the ones who build the foundations and create the
Episode 112: The Current State of Product Marketing, with Kamma Luise Rodian
It's one of the most sought after, and often misunderstood, positions in the marketing team: Product Marketing.In this week's episode, we sit down with our favorite “Woo Girl”, and all around lovely human, Kamma Luise Rodian - Head of Marketing at UnitedFintech and Product Marketing master. Kamma shares her unique perspective on what Product Marketing really is, where it fits in the org, and why c
Episode 111: The Season Is the Reason (Your Leads Dropped): Seasonality in B2B
If your leads drop in summer or your Q4 pipeline looks magical - it's not random. Seasonality impacts B2B marketing more than most teams admit. So let's talk about it.In this episode, we cover:What seasonality in B2B actually looks likeHow marketing performance shifts across the calendarWays to align your campaigns with buyer behavior and timingWhy adjusting your strategy by season isn’t o
Episode 110: Creativity At Work
Creativity isn’t just for designers - it’s an essential business survival skill. In this episode, we dive into why creative thinking is so hard to sustain inside fast-moving teams, and how most companies get it wrong.Why creativity needs consistency and not annual offsites with Post-itsThe hidden reasons good ideas never get off the groundHow the HIPPO quietly kills creativity (and what to do abou
Episode 109: When Brands Collide: Marketing Through M&A
When Brands Collide: Marketing Through M&A.What happens to your brand when your company gets acquired - or you're the one doing the acquiring?(Hint: It’s more than just slapping logos together and calling it a day.)In this episode, Jen and Casper tackle the real branding and marketing chaos that comes when two brands collide during M&A, including:Merge, separate, or blend brands? What actu
Episode 108: Our Favorite Ads EVER
🔥 Most ads are forgettable. These weren’t.In this episode, Jen and Casper share the best ads (in their humble opinions) - the ones that made them laugh, cry, or say “WTF?”But here’s the kicker:What make these brands stick in our brains?Do we remember the brand or just the vibe?And what can you steal from them to make ads that actually land?As always, they share their hot takes and what you can ste
Episode 107: Exit-Ready Marketing with Shiv Narayanan
So you're looking to sell your company in 12–18 months? Congrats! 🥂How can Marketing help your business achieve exit-ready status?This week on the pod, we’re joined once again by Shiv Narayanan, Founder of How To SaaS and author of Post-Acquisition Marketing and Exit-Ready Marketing. Shiv’s the expert private equity firms, founders, and CEOs call when it's time to maximize valuation fast.W
Episode 106: Post-Acquisition Marketing with Shiv Narayanan
You just raised a round. Congrats 🥂 Now what?This week on the pod, we’re joined by Shiv Narayanan, Founder of How To SaaS, bestselling author of Post-Acquisition Marketing and Exit-Ready Marketing, and the person PE firms, founders, CEOs, and revenue leaders call when they need to grow enterprise value fast.We asked him: 👉 How do you evolve from scrappy growth to structured, scalable marketing?Shi
Episode 105: The Spy Who Slacked Me - Inside the Deel vs. Rippling SaaSpionage Case
What happens when startup competition crosses the line into corporate espionage?This week we're diving into one of the wildest stories B2B SaaS has recently seen: Rippling’s lawsuit against Deel for allegedly running a covert spying operation inside their walls.We will unpack:A timeline of alleged espionage by a Rippling employee turned Deel informant The (not so) sneaky Slack searches, pipeli
Episode 104: Events-Led Growth (ELG)
🔥 Notorious ELG! 🔥Events-Led Growth (ELG) is one of those strategies that when it works, it *really* works. And when it doesn’t… well, you’ll certainly feel it.In this episode, Casper and Jen are stepping out of their comfort zone to talk about events as the primary revenue engine. Love them or hate them, events can be a real game-changer - or a budget-crunching money pit.Whether you're dabbli
Episode 103: LinkedIn Crackdown
As you regular listeners may be aware, LinkedIn is ramping up enforcement against scraping tools, including banning accounts and in some cases, taking legal action. Most recently, Apollo and Seamless AI have been banned from LinkedIn.In this episode of Marketing Corner, Casper and Jen cover:- Who this is most likely to impact the most- What the implications are for people using data that has been
Episode 102: Getting Laid Off
It’s a conversation no one wants to have, but it’s one we need to normalize. So let's talk about it.Layoffs happen. A lot. To pretty much everyone. And while it stings, it’s not the end of the world.In this episode, Jen and Casper get real about their own experiences with layoffs: what helped, what they wish they had done differently, and how they turned frustration into momentum, including:- The
Episode 101: Strategy Fundamentals
In this episode, Jen and Casper break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals.They cover:- The building blocks of a strong strategy (hint: one starts with IC and ends with P).- Different strategy models and how to apply them- Turning strategy into action, so it’s not just a slide deck- How strategy helps you say no (goodbye to
🎉 Episode 100: Life Lessons
🎉 100 episodes of Marketing Corner! And to celebrate… we’re not talking about marketing!In this special episode, Casper and I take our collective 70+ years of life experience and share some of the biggest lessons we've learned along the way. From embracing who you are and the power of saying no, to the compounding nature of kindness and the secret to contentment. This one feels like a big warm
Episode 99: Are We Still Starting With "Why"?
Are we still starting with Why?In this episode of Marketing Corner, Casper and Jen channel their inner Simon Sinek to ask: are people still starting with their why? And if not, why not? We cover:Leaning into your purpose (aka Why)Helping decision-making by activating different parts of the brain.Establishing an emotional connectionHow toilet repair services can align with your own personal values.
Episode 98: Michael Aagaard Part II: Conversion Rate Optimization
In the second instalment of our chat with Michael Aagaard, we dive deep into conversion rate optimization, including⚠️ The pitfalls of experimentation (it's more than just a fancy word to impress C-level)
And 👏 so 👏 much 👏 more! 😮💨
Episode 97: Michael Aagaard, CRO Expert and Storyteller Extraordinaire
In this episode, Jen and Casper sit down with the top-rated public speaker and Conversion Rate Optimization (CRO) expert, Michael Aagaard, as he shares his journey to mastering the art of engaging audiences and driving conversions, including:
- His remarkable CRO journey
- Dealing with negative feedback
- Storytelling techniques to truly connect with your audience
- How Danish band Michael Learns
Episode 96: Generative Engine Optimization (GEO): The Future of Search in the AI Era
Marketing Corner is kicking off 2025 with a doozy: Generative Engine Optimization (GEO).
In this episode, Jen and Casper dive into the "future" of Search, which is very much here, including:
- What is it?
- How is it different from SEO?
- How can marketers prepare for it?
And so much more 😮💨
While there's not much information on actionable steps to optimize for GEO, we've col
Episode 95: Our Review of 2024
In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024, including:
What trends were big (hint hint it starts with A and ends with I)?
What trends weren't as big as expected?
What did we learn along the way
What will we bring with us into 2025
And 👏 so 👏 much 👏 more 😮💨
Episode 94: Predictions for 2025
On the fifth day of Christmas, Marketing Corner gave to me:
Five AI tools
Four ESG points
Three UGC tips
Two cookieless tracking
And predictions of what 2025 trends we'll see! 🎅🏻
We were feeling festive in the (amazing new) studio and decided to share some of the marketing trends we expect to see in 2025.
What's on your naughty or nice list for next year?
Episode 93: Prioritization in Marketing
In this episode, Jen and Casper discuss how they decide what marketing initiatives they prioritize, and what they decide to scrap, including:
Determining what will help our team have an impact
Pros and cons of ICE vs BRASS models
Politely managing stakeholders' wishes
Dealing with being the "fun police" by saying no to things that may be fun, but won't move the business forward.
And so much
Episode 92: What Does It Take To Be a "Data-Driven Marketer"?
You hear it all the time, but what does it all mean?
In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one, including:
What does it mean to be "data-driven"?
How does one become "data-driven"?
What are the pitfalls of being "data-driven" and how do we overcome them?
How do we ensure stakeholders understand the data we present?
And s
Episode 91: LinkedIn Product Roadmap Update
After a quick trip to LinkedIn HQ, our very own Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn, including updates to:
🎯 Targeting options (did someone say "AI"?)
🎨 Ad formats & placements changes
📏 New methods for measuring performance
Be sure to tune in to hear what's coming up and how it will impact your day-to-day work on
Episode 90: Pricing
In this episode of Marketing Corner, the team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS!
Pricing is a strategic lever that influences brand perception, customer acquisition, and long-term success. There's so much to cover, but in this episode, we discuss:
🔍 The psychology behind pricing – how your price point and transparency can shape custo
Episode 89: Corey Morris: Part II - Creating the Perfect Conditions for Growth
In this episode of Marketing Corner, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth 🪴. We tackle:
Category creation when there's no demand (yet!)
Securing buy-in from key stakeholders
Measuring branding impact
The value of self-reporting attribution – is it really worth it?
Plus, we explore the evolving role of the CMO through Corey's lens and whe
Episode 88: An interview with Corey Morris: Part I - Journey & Learnings
With over 20 years of marketing leadership experience, CMO Corey Morris joins us to share the highs and lows of his journey from startup to Airbnb acquisition, including:
Letting your network work for you
Battling imposter syndrome
Aligning a 10,000+ person organization like you would a startup
Using a customer journey health scorecard
Defining the perfect 5-star customer experience
And 👏 s
Episode 87: LIVE at TechBBQ 🍖
In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ - the largest startup and innovation summit in all of Denmark.
4 years ago, Jen and Casper were invited to speak at TechBBQ and literally in front of the venue, the idea for Marketing Corner was born.
4 years, over 8000 listeners and 87 episodes later, the team was invited back to TechBBQ for a
Episode 86: Revenue Attribution Reporting on LinkedIn
We are marketers, hear us RAR!In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report, including:- What is it?- How do you get it?- Should you trust it?- What are the limitations of the tool? (Is an impression *really* a "touch"?)We'll also go through Casper's 4 pillars of attribution to make sure we get the best picture as possible of
Episode 85: More Isn't Always Better
In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency.
A 2023 Harvard Business Review article claims marketers are seeing a 40% boost in productivity thanks to AI, but is this true? And if so, what are marketers actually doing with all that extra time?
In this episode, we discuss:
- Where are we really seeing efficiency gains thanks to AI (spoiler alert:
Episode 84: Crisis Comms
In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications.
Whether it's a PR scandal or technical disaster, we break down how companies (and marketers) can prepare for and navigate crises without losing trust or customers, including:
- Proactive vs reactive approaches to handling public backlash.
- Just how transparent should you be?
-
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