2X eCommerce Podcast
Hosted by Kunle Campbell, an operator of consumer brands, the 2X eCommerce Podcast is a weekly show for ecommerce operators. It features interviews with founders and growth enablers, offering actionable growth hypotheses. The podcast covers marketing, tech stack, operations, finance, and customer experience to help double ecommerce revenues. Follow @2XeCommerce on social media.
Episodes
Why B2B eCommerce is BOOMING – Lessons from Carrier a $20B Climate Tech Giant! → Steven Duran
In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.Steven shares:How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.The challenges of modernizing legacy systems (
Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim
🚚 ABOUT COREY GANIM:Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network, a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls. Join Corey's Wholesale Community here 👉 https://bit.ly/3EoZZCN(00:00) - Amazon Wholesale S
From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder
🦷 ABOUT BRYNN SNYDER:Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.(00:00) -
(00:34) - Introducing the 2X eCommerce Podcast
(03:56) - How Slate Electric Flosser Works
(06:15) - Challenges and Successes in Product Development
Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra
Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and
The Playbook for Breakthrough Growth in 2025 → Dr. Rebecca Homkes
Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.(00:00) - Dr. Rebecca Homkes
(01:51) - Meet Rebecc
2025 eCommerce Predictions: 25 Things to Expect
Subscribe to our Newsletter → https://subscribe.2xecommerce.com/---In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025. From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta’s advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging tren
Closing Out 2024
Apply to the ScaleUp Blueprint: 2025 Edition here:https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4📧 Subscribe to Our Conscious Commerce Newsletter:https://subscribe.2xecommerce.com📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth StrategyAmazon: https://amzn.to/3ybY6WSWalmart: https://bit.ly/3swOuDeKogan Page: https://bit.ly/44Dy
6 Essential Actions to Win Q1 and Crush 2025 → Kunle Campbell
Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4📧 Subscribe to Our Conscious Commerce Newsletter:https://subscribe.2xecommerce.com📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth StrategyAmazon: https://amzn.to/3ybY6WSWalmart: https://bit.ly/3swOuDeKogan Page: https://bit.ly/44D
Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić
In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (AB
$40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learn
How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep
Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. PradeepIn this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, convertin
How to Land Top Media Features Without Hiring a PR Agency → Gloria Chou
This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets.
How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining OperationsIn this episode of the 2X eCommerce podcast, host Kunle Campbell converses with
How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownotes available on: https://2xecommerce.com/podcast/ep458/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles
The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownotes available on: https://2xecommerce.com/podcast/ep457/In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eComme
How Nift Offers Consumer Brands A New Way to Acquire Customers at Scale → Elery Pfeffer
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an innovative alternative to traditional advertising pla
Turning Operations into a Profit Center → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep455/In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommerce businesses. The discussion covers the pros and con
How to Win this Q4 → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep454/In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retaile
How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep453/S9 EP54:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably.
Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep451/S9 EP53:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-commerce brands: product innovation. The episode provides
The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/S9 EP53:In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance
From $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEO
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/S9 EP52:Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that focuses on simplifying skincare for men. With a backgroun
Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comS9 EP51: Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both For
Cutout 8: Building a Barbecue Brand that Keeps Customers Coming Back → Kosmo Khosravi
In this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-time. Tune in to learn how Kosmo turned Kosmo’s Q in
Cutout 7: Why Community-Driven Brands Are Disrupting Traditional Markets → Oren Schauble
In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to navigate market trends and create standout pro
Cutout 6: How to Build a Polarizing Brand that Drives $40M in Revenue → Alex Neist
In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for
Cutout 5: How Strong Branding and UX Can Weather Economic Storms → Nirav Sheth
In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and t
Cutout 4: Amplifying Influencers' Posts with TikTok Spark Ads → Nadia Bubennikova
In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's adve
Cutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir Semerkant
In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to improve your conversion rates and drive more revenue b
Cutout 2: Building a Highly Engaged Community → Phil Hadfield
In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sa
Cutout 1: Leveraging AI for Creative Direction in Meta Ads → Depesh Mandalia
In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—lListen to the full episode at https://2xecommerce.
August Update → Kunle Campbell
In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include:- August Break: Kunle will be taking the rest of August off to recharge and spend time with family.- Importance of Rest: Emphasis on the importance of sleep and mental health.- Interim Content: Short episodes will be released every three
How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus
Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth.Dylan Jahraus’ Free Webinar: Dylan offers a free webinar that targets profita
Digital Products → How Ryan Sold a Million Stars
Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.Guest’s Links: Website: Read the Book: How I Sold a Million StarsLinkedIn: Ryan HartConnect with 2X eCommerce:
How AI and Entity-Based Search are Transforming SEO → Zach Boyette
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.(00:00) - How AI and Entity-Based Search a
How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm
In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business.Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've
How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.(00:00) - Introduction to the Episode
(00:33
How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to drive brand loyalty and satisfaction.(00:00) - How
$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discover mouth taping, and how he used his entrepreneuri
Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova
In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasizes the importance of data analytics, strategic infl
The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)
In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and master
Ex-VaynerMedia and BarkBox Exec Explains How to Scale from $1M to $10M+ → Sam Piliero
In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Moonlighters, where he focuses on delivering compreh
How Automating Accounting Fuels E-Commerce Growth → Jason Richelson
In this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason's insights help demystify complex accounting prac
How Dapper Boi Redefines Fashion with All-Gender Inclusivity → Vicky Pasche
In today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi, a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its roots as an androgynous apparel line to becoming a beacon of inclusivity in the fashion industry.Vicky shares the
Maximising Your eCommerce Capital Raising and Funding Outcomes → Lonnie Bloom
In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Withum specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial complexities of e-commerce. He shares insights into the challenges and strategies critical for businesses in adaptin
How to Make Better Pricing Decisions as an eCommerce Operator → Aaron Cowper
In today's episode of the 2X eCommerce Podcast, we dive into the nuanced world of eCommerce pricing strategies with Aaron Cowper, the mastermind behind ShopGrok. Host Kunle Campbell engages Aaron in a deep discussion on his evolution from a strategy consultant for global giants like PwC and McKinsey to founding ShopGrok, a pivotal force in shaping retail pricing strategies. Aaron's journey from co
How to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew Stafford
In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue.Matthew highlights the significant r
How ThriftBooks Became North America's Leading Second-Hand Bookseller → Mike Ward
In today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in the direct-to-consumer (DTC) books market. Mike sha
"8-D Method" that has generated over $1 billion in eCommerce sales → Sabir Semerkant
On today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his second career option which is to become a computer scientist when he got discouraged by the long wait to do surgery
How Shopify is Doubling Down on Enterprise Commerce → Bobby Morrison
In this episode, Bobby, the Chief Revenue Officer at Shopify, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. He also discusses the top reasons why enterprises c
How Grip has Safely Shipped $1B worth of Perishables for DTC Brands → Juan Meisel
On today’s episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent with
How Holme and Hadfield are Using Community to Power Up their Product Development Process → Phil Hadfield
On today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield, a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that cater to the modern consumer's desire for both f
How to Generate Awareness at Scale through Connected TV as Your #1 Top of Funnel Channel → Aditya Varanasi
On today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity, a media agency that offers effective ad campaigns for small businesses through connected TV. Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digital marketing, fell in love, and built his own digi
The Only 4 Page Types That Matter in Your Frontend Customer Journey → Chase Clymer
On today’s episode, Kunle is joined by Chase Clymer, Co-Founder of Electric Eye, an agency helping brands optimize their Shopify page to create memorable and impactful customer experiences. “I’m earning all of my gray hair.” From the last time he was a guest in the podcast, Chase has more insights to share regarding their work in Electric Eye. Chase shared the four-page types that are essential fo
Use this simple formula to continuously improve yourself and performance → Kunle Campbell
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with “good-for-you” brands. Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and yo
Sourcing from China: Minimize COGs and Maximize Quality → JK Beaton
On today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros, an agency helping brands first-hand with sourcing and logistics from their local networks in China. John had always had a taste for adventure and when the opportunity came to go to China and pursue his studies, he took it and quickly fell in love with the country and decided to stay. He soon realized that he
Personalization is taking what you know and doing something about it → Thomas McCutchen
On today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group, an agency dedicated to provide web solutions to achieve growth for brands in different industries. Thomas McCutchen found and drove the success of Scoutside for twelve years until their continuous growth needed more than just hiring more people. The Bear Group offered more services and eventually acquired
Facebook Advertising in 2024 Using AI → Depesh Mandalia
On today’s episode, Kunle is joined by Depesh Mandalia, Founder & CEO of SM Commerce, a platform that seeks to aid brand owners create better ads. Depesh Mandalia had been a guest on the podcast episode 29 where he and Kunle talked about the success of his personalized children’s books. He’s back to share more of the changes that happened in his work and social media ads since then. He gave a
2024 eCommerce Predictions, what to expect → Nirav Sheth
In this episode, Kunle Campbell interviews Nirav Sheth, CEO and founder of Anata, a premier eCommerce partner for direct-to-consumer (DTC) brands. They discuss the outlook for 2022 and 2024 in the eCommerce industry. They review the challenges faced by brands in 2023, the success factors for the 20% of brands that performed well, and the importance of focusing on lifetime value and retention. They
What 2023 Taught Me → Kunle Campbell
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands. Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency that has helped businesses grow and scale their online sales. He is also the Co-founder of Octillion, a brand acquisitio
Cutout 006 → From Smoothies to Superfoods: A Journey into DIY Powder Making
In this conversation, we delve into the fascinating journey of an individual who, armed with a background in nuclear nutrition from family influences, ventured into the world of health coaching and self-education. The narrative takes an unexpected turn towards the creation of organic powders, unraveled through a personal exploration of sourcing ingredients globally. From Google searches and experi
How to Leverage AI to Drive Sustained eCommerce Growth for your team in 2024 → Oren Inditzky
On today’s episode, Kunle is joined by Oren Inditzky, VP of Online Stores at Wix, a website builder that offers quality features that eCommerce brands can use. Oren Inditzky became passionate in the space of mass-market consumer product management software and internet when he worked in Amazon as a Kindle reading app intern. After working with a few more companies, he went back to his homeland, Is
The Art of Exiting: Preparing Your eCommerce Business for Peak Valuation → Emmett Kilduff
On today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group, an investment bank providing high-standard services to the lower middle market of the eCommerce sector. Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring the kind of service these banks offer to big corp
Turning Overstock into Opportunity: Smart Inventory Management Tactics → Axel Bukowski
On today’s episode, Kunle is joined by Axel Bukowski, Co-Founder & CEO of Madden Analytics, a tool that creates a systematic inventory for brands to provide data for better business decision-making. Axel Bukowski found his interest in the eCommerce industry around 2010. He started his optical brand in Stockholm, Sweden in 2013 and has grown successful since. With his co-founder, Petter, they b
Principle 6: 9-Step Email & SMS Blueprint for BFCM and the Holidays → Adam Kitchen
On this episode, we're joined by Adam, the founder of Magnet Monster, a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing customer data, transparent communication, and aligning
Principle 5: Creative Planning and Social Ads this Q4 → Kyra Richards
On this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion, a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the evolving landscape of hooks and messaging, incorpora
Principle 4: Master Inventory Management this Q4 → Bahadir Efeoglu
On this episode, we have a special guest, Bahadir, the CEO and Co-founder of Fabrikator, an innovative inventory management platform. Bahadir shares valuable insights on Black Friday Cyber Monday strategies for e-commerce executives. He emphasizes the importance of leveraging pre-orders as a research tool, creating multiple forecasts for different scenarios, and maintaining consistent ad campaigns
Principle 3: Operational Focus this Q4 → Jared Ward
On this episode, we're joined by Jared Ward, CEO of Luminous, a top-tier supply chain and inventory management platform for eCommerce. Jared shared three key tips for navigating the holiday season: strategic purchasing from international vendors, exploring financing options for cash flow, and aligning operations and marketing to ensure timely deliveries. Despite a dip in sales, optimism prevails f
Principle 2: Empty inventory, Grow Your Bank Balance → Peter Beckman
On this episode, we had the pleasure of speaking with Peter Beckman, the Co-founder and CEO of Treyd, a sell-first, pay suppliers later service helping eCommerce brands fund their growth. Peter shared valuable insights on maximizing cashflow during the holiday season. His tips? First, set the goal to emerge from the season with an empty inventory and a full bank account. Secondly, be aggressive, b
Principle 1: Q4 UX and CRO → Will Laurenson
On this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click. Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user experience. Secondly, he highlighted the power o
Introducing First-Principle Guidance for Q4 Series
Dive into our exclusive podcast series, "First Principles Guidance for Q4". Brace yourselves for a week of daily, bite-sized episodes tailored to supercharge your e-commerce game. From expert insights on inventory management, cashflow, and operations to powerful strategies in email and performance marketing, we've got your Q4 success blueprint ready. No fluff, just actionable wisdom. Join us every
How to Create an In-House Product & Creative Agency → Kasper Sierslev
On today’s episode, Kunle is joined by Kasper Sierslev, CCO of Zite, a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner. Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep understanding of the world of creatives enables him to pr
How to be Customer Centric → Michael Ross
On today’s episode, Kunle is joined by Michael Ross, Chief Scientist at EDITED, a software platform that combines different data to provide holistic views and insights to businesses. When Michael Ross began his career as a consultant for McKinsey and Company in the 1990s, eCommerce was just coming into its own and the Internet was becoming increasingly popular. His ability to see the opportunity a
How he Scaled his Ecommerce Agency with this Unique Lead Gen System and the EOS → Zach Schubert
On today’s episode, Kunle is joined by Zach Schubert, Founder of Qerā Marketing, an eCommerce agency creating solutions for brands having trouble with optimization and marketing. Growing up in a Christian family, Zach was taught early on and became passionate about helping people. Thinking that nonprofits would be the answer to his calling, he went and worked in nonprofits but the environment was
Why DTC eCommerce Founders Can't Afford to Ignore Wholesale Anymore → Charlotte Broadbent
On today’s episode, Kunle is joined by Charlotte Broadbent, the Country Lead for Faire, a wholesale platform empowering retail and eCommerce brands to creativity and a goal of global growth or expansion. "Being open to unexpected turns in the road is an important part of success." - Condoleezza Rice. Charlotte Broadbent's success as the Country Lead of Faire was an unexpected turn of events. She w
The Future of E-commerce M&A: What Big Buyers Don't Want You to Know! → Ben Leonard
On today’s episode, Kunle is joined by Ben Leonard, Co-Founder of EcomBrokers and eCommerce consultant helping brands build their identity, preparing owners for their silky-smooth exits from their businesses. Sometimes, the best things happen unexpectedly. Ben was inspired by his hometown in Aberdeenshire and worked as an environmental advisor until he fell ill in 2016. The drastic changes that hi
Why Top Brands Swear by This 4-Part Retention Formula: Email, SMS, Loyalty Programs and Direct Mail → Jordan Doughty
On today’s episode, Kunle is joined by Jordan Doughty, Director of OHM, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing. Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced to him when he started testing the waters of eComm
Unravelling the Operational Strategy of the World's Most Unique Straw Brand → Maxim Gelmann
On today’s episode, Kunle is joined by Maxim Gelmann, Founder or Chief Stroodle of Stroodles Eco-Tableware, a company that produces sustainable, fun and edible tableware products. What is more fun than straws, plates, cups and spoons that are edible? The idea of pasta straws and chocolate spoons was from Maxim’s love for fun and adventure and his advocacy for sustainability. As a big believer of s
Could Fast Shipping Direct from China Be the Future Last Mile Shipping → Izzy Rosenzweig
On today’s episode, Kunle is joined by Izzy Rosenzweig, CEO of Portless, a D2C logistics firm with faster lead times and more cost-efficient delivery fees. Izzy is a third generation of businessmen with very humble beginnings. His grandfather was Holocaust survivor with his entire family killed in Poland. When he went to Canada, he started a dress manufacturing business with nothing but experience
Data Disciple + An Excel Dashboard Helped Grow Us Past $30M revenue → Garrett Akerson
On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable business is a challenge at the best of times. But if you
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