The Mobile User Acquisition Show
Welcome to the Mobile User Acquisition Show, a podcast focused on using mobile user acquisition strategies to grow apps quickly and capital-efficiently. Each episode offers strategies, tips, and pointers from the leading edge of mobile user acquisition to unlock tremendous growth for your app. The show is produced by RocketShip HQ, a team that manages eight-figure UA spends and has produced over 10,000 ads, delivering profitable growth for breakthrough B2C apps. It also helps navigate the world of privacy-first, post-identifier marketing, with a related live workshop series available at mobilegrowthlab.com.
Episodes
How to Design a Web-to-App Funnel That Converts
Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always better," as Jacob Rushfinn put it. Part 2 of the FunnelFox panel gets tactical on how web-to-app funnels actually get built.Part 2 of the FunnelFox webinar panel, with Rocketship HQ as partner. Shamanth Rao moderates Jacob Rushfinn (CEO, Botsi)
How to Build a Web-to-App Funnel Without Torching $20K
82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened.Part 1 of a two-part panel from a FunnelFox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), And
How to win with signal engineering: Itai Kafri
Most mobile UA teams think the algorithm is something you set and surrender to.Itai Kafri doesn't. He engineers the signal.Itai leads product growth at Voyantis, a predictive LTV and signal engineering platform for mobile apps. He has been in mobile user acquisition since before Meta introduced oCPM, back when advertisers controlled every bid manually. Since then, he has spent years figuring
How to Build a Web-to-App Funnel Without Torching $20K
82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened.Part 1 of a two-part panel from a Funnelfox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), And
How to Scale TikTok to 50 Million Views and Produce 200 TikToks a Day: with Ankit Nayal,Founder & CEO of Flamme
How Ankit Nayal scaled organic TikTok to 50 million views with an AI content factory, and why half of them were wasted until conversion came first.Most founders who burn through their paid ad budget pivot to organic with one or two accounts and hope something works.Ankit Nayal pivoted to organic and went to 150 to 200 TikToks a day.He runs this for his app Flamme. He has crossed 50 million views.
Three numbers decide whether AI sends users to your app. Simon Thillay on the one most teams aren't tracking yet.
How does an ASO specialist with 10+ years of experience think about AI visibility in 2026?In this episode of Intelligent Artifice, Simon Thillay from AppTweak shares what the data actually shows about how AI tools like ChatGPT are discovering and recommending apps today. ChatGPT owns the platform. Grammarly is outranking it inside its own answers. Simon knows exactly why.This conversation covers w
He led growth at Twitch and Discord. Now he runs solo on Claude: with Justin Gerrard
How does a growth operator who built and managed large teams at Twitch and Discord work today as a solo fractional CMO?In this episode of Intelligent Artifice, Shamanth Rao sits down with Justin Gerrard, fractional CMO and former growth lead at Twitch and Discord, to talk about how he uses Claude day to day to plan his week, build GTM plans, and deliver work for multiple startups at once. Justin s
How to build winning web-to-app funnels (with Elise Zareie)
Web funnels are like teenage hex.Everyone claims they are crushing it. Almost nobody really has a clue.Elise Zareie spent last year actually building them.She has been in UA since 2019. Last year she became a part-time product manager just to ship funnels herself. That meant learning Figma, coordinating designers, front-end developers, back-end developers, and analytics teams. Running QA. Shipping
After shipping 30+ apps in 18 years, he went vibe coding solo with AI: with David Barnard
In this episode, I'm joined by David Barnard — indie app developer, RevenueCat Developer Advocate, and host of the Sub Club podcast — to talk about what happens when someone with 18 years of App Store experience picks up vibe coding for the first time.David has launched 30+ apps, sold four, and seen every major shift in the App Store since day one. Now he's building a new app entirely on
🚀 He built a system to scale to 4,000 AI video ads/month: with Patrick Stuart-Constant 🤖📈
🚀 In this episode, I’m joined by Patrick Stuart-Constant, who has been building AI-driven creative systems long before it became mainstream.Patrick breaks down how his team scaled from producing hundreds to thousands of ads per month using generative AI — and why more AI actually required more humans, not fewer.He explains why “AI slop” isn’t an AI problem but a creativity problem, how to balance
🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎
Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a simple change in ad copy transformed performance
🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦
In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for maintaining ad quality that rivals traditional production methods. We also dive into the future of AI-driven creative solutions and their potential to re
🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰
In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive not only retention but also LTV and ROAS, helping yo
🔦What really drives conversions & performance? Spoiler: It’s not context 🎈
In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-based DSPs.Check out the show notes here: https://mob
💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡
In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into the importance of focusing on self-attributing net
💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨
In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results.Check out the show notes here: https://mobileuseracquisitionshow.com/epis
💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱
In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the development of creator tools that allow users to build a
🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌
In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster iterations and better performance while addressing ho
🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋
Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games.In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge mechanics, and found progress and success.KEY
🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer
In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss this deep dive into the future of AI and its p
🚀How to 10x your creative production: webinar with Poolday.ai 🛰
Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI.KEY HIGHLIGHTS🗒 Producing a high volume of creatives is essential to find successful ads and test more variables.📈 Smaller companies or those in regulated industries may need
🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳
Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences.KEY HIGHLIGHTS🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity.📈 The Familiarity can be leveraged to get an initial
🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑
We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-attribution-kit-skan-
🐈Strategies for competitive analysis of creatives 🦋
In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comh
💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳
In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while creating and testing AI-powered creatives.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-pitfalls/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
How Meta’s algo allocates spend to different ads in an ad set
In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
🌐The perils of asset stuffing and what to do about it 📱
In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/asset-stuffing/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://
✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯
In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
⚓ Hooks are your video’s activation metrics 🎣
In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽
All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Developmen
Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev.KEY HIGHLIGHTS👟 Generative AI is increasingly pivotal in gaming
📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎
In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT. Ashley Black describes details about Google’s initial response to ATT, and t
📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞
In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale.KEY HIGHLIGHTS📌 Personalize retention strategies to align with specific user needs, avoiding generic approaches.🔊 Implement A/B testing to d
❓A Q&A about the dynamics driving Applovin performance 💲
Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/applovin-q-and-a/**Get more mobile user ac
Adjective slaying: an instant way to make your UGC scripts punchier
We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️Take every adjective. 📝Strike it out. ❌Profit. 💰Check out the show notes here: https://mobileuseracquisitionshow.com/episode/adjective-slaying-an-instant-way-to-make-your-ugc-scripts-punchier/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍
Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok.In today’s episode, we discuss the evolution and current trends of AI-based creators in video ads. Alexei shares insights from his experience, including the challenges and breakthroughs in producing emotionally resonant and highly effective AI-driven ad content. Check out
🧵How to use AEM to unlock iOS ad spend on Meta🧣
In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐
Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show. In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscription models. Today’s episode is part of the Retent
🥁How to balance appealing to algorithms vs. humans ⛳️
In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how getting this balance right is critical for the long-term health of a product.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/algorithms-humans/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://Rocket
🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨
Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo – an app that helps people learn coding.In today’s episode, we delve into retention triggers, managing seasonality and usage spikes, when and how to use paid retargeting, understanding retention by channel - and much much more.This episode is a part of the Retention Club, a series of episodes that are co-produced along
👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocate at RevenueCat and Virendra Shekhawat, Head of Mobile M
🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟 We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. 📉➡️📈 Key takeaways include the importance of scaling marketing efforts in January, leveraging low CPMs for higher conversion rates, an
👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth 🧥
This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement, co-produced with the team at Adikteev. Our guest today is Sharath Kowligi, Marketing Manager at DieNo Games, whose knack for blending user acquisition, product innovation, and ad monetization has shaped the success of over 50 games. With a career spanning Tactile Games to Gamehouse, Sharath's
🎆 When ROAS optimization isn’t your best option🎾
In this episode, we explore the nuances of ROAS optimization, a key tactic that prioritizes high-value purchasers for targeted campaigns. However, its effectiveness varies, particularly in scenarios with minimal value gaps between high and low purchases, such as subscription-based models. We dissect how ROAS optimization functions, its ideal use cases, and its limitations, especially when the purc
💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯
Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games.Check out the show notes here: https://mobileuserac
🎮What apps can learn from mobile games to scale their UA with Sandra Schneider (Senior Director, Growth Partnerships at Unity) 🥅
Sandra Schneider is the Senior Director of Apps Beyond Games at Unity. Sandra is responsible for ensuring that the company's Users Acquisition and monetization products are aligned with the needs of mobile app developers. In this episode she delves into the world of mobile games and their powerful growth loops that can be borrowed by all apps. Discover valuable insights for enhancing user acq
🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Lead at Codeway Studios) 🥮
Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios.In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher. He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels. Additionally, he delves into the creative processes tha
🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨
Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in 2023 at Berlin.We had a star-studded panel with Diane Germann, Lead Performance Marketing Manager at Blinkist, Ekaterina Gamsriegler, Head of Marketing and Growth at Mimo, Natalia Drozd, Marketing and UA Lead at Fabulous and Gaurav Bhattacharya, Perfo
🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆
Thanks for tuning in all through 2023. We look forward to 2024!
🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱
🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower.Join the conversation as we unravel how the billion-dollar sausage is made. 🕹️📊Check out the show notes here: https://mobileuseracquisitionshow.com/episode/monopoly-go-marketing-budgets/KEY HIGHLIGHTS:🛳️
🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Pollen VC) 🪆
Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA spend. In mobile marketing, ROAS has long been the go-to metric. However, a recent encounter that Martin had at a gaming conference revealed a critical blind spot—time. Two studios, seemingly comparable in ROAS, had vastly different realities. In this episode, we
💯 Beyond Downloads: How to Measure the True Impact of ASO with Yevhen Tarasenko (ASO & Market Intel Lead at Fabulous) 🏄♂️
Our guest today is Yevhen Tarasenko, a mobile growth strategist with more than 10 years of experience. He currently works with Fabulous as the ASO and Market Intel Lead.In this episode Yevhen unveils the intricacies of measuring the impact of ASO, guiding us through understanding ASO, deciphering data structures, exploring tools, distinguishing organic from paid traffic, and building custom dashbo
⚒️Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with Sami Biçer (Growth Manager at MagicLab).🧤
Our guest today is Sami Biçer, Growth Manager at MagicLab. In this episode, we'll embark on a journey into the world of ad monetization, focusing specifically on the topic of latency. We dissect the intricacies that govern the time it takes for ads to load, unraveling the critical balance between user experience and revenue generation. **Check out the show notes here: https://mobileuseracquis
🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊
In this episode, we dissect the impact of Black Friday on the gaming industry. We dig into the data from Sensor Tower to explore and understand the impact of Black Friday on games. The revelation? Black Friday isn't about discovering new games; it's about existing players splurging on their favorites. As user acquisition costs soar, our advice to smaller developers is to ride out the sto
💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍
Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue? **Check out the show notes here:https://mobileuseracquisitionshow.com/episode/ad-monetization-bozo-jankovic/KEY HIGHLIGHT
🧠Zero IDFA opt-ins and all that: lessons from growing kids’ apps: with Atishay Jain, Associate Director at Splashlearn📚
Today’s episode is part of the Mobile Spotlight Series with Atishay Jain, Associate Director at Splashlearn as our guest.In this episode Atishay dives into the world of kids’ apps and the unique challenges faced when planning growth strategies for them.For example - how do you plan growth for an app with 0 IDFAs?Atishay explains how they’ve learnt to work around SKAN and brings us some amazing ins
🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder of Appspand 🔑
Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobile startups. In today’s episode, she talks about how marketing and product teams can leverage and track user-generated referrals (UGRs) to drive new user acquisition. **Check out the show notes here:https://mobileuseracquisitionshow.com/episode/user-gen
🚀Transitioning from operating to investing, the state of game investing, and more: with Joakim Achren (General Partner at F4 Fund)💡
Our guest today is Joakim Achrén, a gaming industry veteran with a remarkable journey. He's the Founder of Elite Game Developers and General Partner at F4 Fund. Earlier, Joakim co-founded Next Games, which was later acquired by Netflix.With a ton of experience as both an operator and investor in the gaming world, Joakim has unique insights to share. In this episode, we dive into the current l
😶🌫️ Not everyone should run creative tests on Meta/Facebook. (A mini case study) 🤳
Is creative testing on Meta always a good idea? Not necessarily, especially for accounts grappling with specific financial constraints, even if your favorite agency/thought leader/Meta bro is shouting from the rooftops about irresistible hooks and aggressive creative testing. Dive into this episode as we dissect a compelling case study that highlights the often-overlooked complexities of introduci
🤔 Should You Run Subscription App User Acquisition on Ad Networks? 📱
This episode examines the potential of SDK Ad Networks for subscription apps. With the continuing challenges with SKAN’s data obfuscation, it might be time to consider ad network platforms like IronSource, AppLovin, and Unity as part of your UA mix. In this episode, we share 4 reasons why we’re seeing these work and perform for many apps in our portfolio.**Check out the show notes here:https://mob
🚫5 MMM Missteps: and What to Do About Them🤔
Today’s episode is an extract from our recent book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’We talk about 5 of the common mistakes marketers make - and ways to address them.If you’d like to dive into the practical implementation of MMMs(even if you have no coding experience), check out our book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practi
📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐
In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean you’re paying 30-40% more than anticipated or that your campaign’s performance isn’t as stellar as you believed. In this episode, I unpack the underlying mechanics o
Maximizing Unity Ads Campaign Performance 🚀
In today’s episode, we have a guest host - Virendra Shekhawat, Senior Mobile Marketing Manager at Rocketship HQ.Virendra has managed tens of millions in ad spend, while also leading the implementation of Media Mix Modeling (MMM) and Google Data Studio (GDS) dashboards to enhance our clients' insights.In this episode, Virendra walks us through the strategies for optimizing Unity performance, a
🤝The challenges of fundraising for early-stage games in 2023 with Jere Partanen, Principal at Sisu Game Ventures 🎮
Our guest today is Jere Partanen. Jere is the Principal at Sisu Game Ventures, a seed fund focused purely on games. Jere spills the beans on strategies for early-stage fundraising, making the most of funds, typical pitfalls games fall into, managing growth in a tough economy - and more.Check out the show notes here:https://mobileuseracquisitionshow.com/episode/investment-gaming-company-jere-partan
🔎The 4 elements of an App Store CRO Testing Plan🧪💡
Today’s episode talks about the topic of app store conversion rate optimization(CRO) - and goes into the 4 key elements of a CRO plan. This is a topic we cover in detail in our recent book The App Store CRO Playbook: How to skyrocket your app store conversion rate. Check out a link to the book here: https://www.rocketshiphq.com/playbooks/appstore-cro-playbook/**Check out the show notes here: http
😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎
Our guest today is Aayush Sakya, Head of UA at Earnin.Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.Check
😍Using Generative AI Tools to Power Mobile Marketing Strategy 📱
Today’s episode is the recorded version of our recent webinar on Using Generative AI Tools to Power Mobile Marketing Strategy.The panelists on this webinar were Saadi Muslu - Head of Content and Product Marketing at Singular, Naoka Watanabe - Manager of APAC, Creative Production at Liftoff, Eva Juretic - Growth Marketer at Pocket Worlds, and Peter Fodor - Founder & CEO at AppAgent.In this webi
🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭
In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them. We'll explore the shortcomings of traditional brainstorming, why the loudest idea isn't always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study with the game Million Lords, we&apo
☎️ SKAN 4.0: 4 things that haven't changed - a sneak peak into the SKAN 4.0 handbook 📟
Today’s episode is an extract from our new book The SKAN 4.0 handbook: A practical guide for marketers, which is a deep dive into all things SKAN 4.0. You can check out the book over at rocketshiphq.com/skan4-handbook.Yes there are a number of things changing in SKAN 4.0 - but it’s important to note that the underlying DNA of SKAN remains unchanged. The best way to contextualize that is by looking
🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini, Claire Rozain, Philip Weiskirchen, Gadi Eliashiv, Shamanth Rao & John Koetsier 🛌🏻
Today’s episode is the recorded version of a webinar hosted by Singular and Rocketship HQ on Kickass UA in the Privacy Era.The panelists were: Jayne Peressini, UA Consultant, Claire Rozain, Senior Manager, Ad Monetisation and UA at Carry1st, Philip Weiskirchen, VP Global Sales at Jampp, Gadi Eliashiv, Co-Founder at Singular and Shamanth Rao, CEO & Founder at Rocketship HQ.The panel was modera
🎨 Learnings from Top 1% UGC Creatives Using Generative AI tools 🚀
In today’s episode, we have a guest host - Hafsah Chorghay, Senior Mobile Marketing Manager at Rocketship HQ.Hafsah has managed tens of millions in ad spend, and has also produced hundreds of high performing UGCs for our clients, some of which have been in the top 1% of TikTok creatives..In this episode, Hafsah walks us through our internal processes for using AI based tools that have resulted in
🕵️♂️ Unpacking Privacy Manifests: The Death Knell for Fingerprinting/Probabilistic Matching 🥯
In this episode, we explain Apple’s soon-to-be-introduced privacy manifests, which could be the beginning of the end for fingerprinting/probabilistic attribution, which could seriously impact performance for advertisers that still rely on fingerprinting/probabilistic networks.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/privacy-manifests-death-fingerprinting-probabl
🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈
Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired. In this episode, Gessica talks about her experience with podcast ads as a UA channel. She tells us how to identify the right time to invest in podcast ads and also throws light on managing the intricacies of the messaging, the common mistakes made by advertisers, and much more.To learn more about this uncommon UA channel th
❓When to ignore LTVs for your decision-making🤔
Today, we talk about when NOT to use LTV for decision-making. LTV is a useful tool in a marketer’s toolbox, but it’s not the only game in town.In this episode, we explain why.**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/ltv-when-to-avoid/ **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
🏆Beating the Black Box: Your Guide to Precise User Targeting in Google UAC, No Traditional Targeting Required😍
In today’s episode, we describe how you don't have to be at the mercy of Google UAC’s black box targeting. We describe our approach, which we call the Precision Pinpoint Plan, and describe how you can recover a fair amount of control by putting in the leg work to take back some of the control, and to be able to do quite a bit of granular targeting.By the way: in our workshop series Mobile Gro
💀The perils of modeled conversions on Google UAC🧐
In today’s episode, we talk about why metrics reported by Google UAC are not trustworthy. We describe the pitfalls of relying on them, and tell you what to do instead.**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/the-perils-of-modeled-conversions-on-google-uac/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
💃🏽How to win with influencers for performance marketing, with Lucia Aguilar, Founder at TATAM Digital 💰
Lucia Aguilar is the founder of the influencer marketing agency Tatam Digital. In today’s episode we talk about her approach to influencer marketing, how influencers and audiences might not be who you expect them to be, the challenges of measuring influencer campaigns - and much more. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/influencer-marketing-lucia-aguilar-ta
🥇How to unlock massive scale on TikTok with UGCs, with Eva Juretić, Growth Marketer at Pocket Worlds 🍽
Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise. In today’s episode, we talk about her experience in scaling TikTok campaigns well into 6 figures monthly. We talk about campaign structures, testing paradigms, approaches to creatives - and much much more. Check out the show notes here: https://mobileuserac
🎤State of the Union: the current state of mobile advertising with Rohit Kulkarni, Managing Director, Internet & Capital Markets at Roth Capital Partners 📶
This episode is the recorded version of our Q&A session with Roth Capital Partners for their investor community. The session was hosted by Rohit Kulkarni - Managing Director, Internet & Capital Markets at Roth Capital Partners, who interviewed me. This is a state-of-the-union episode, in which I zoom out to give an ecosystem-wide view of what’s been happening in the mobile advertising ecos
🧿How to test your creative testing process 📝
We talked earlier about how you should minimize the cost of creative testing whenever possible. Today we talk about the flip side of low cost - how do you ensure low cost isn't giving you junk results?How you do this is by testing your creative testing process, which I explain in today’s episode.We go into this - and every other aspect of creative testing post-ATT in our new book: The Definit
🚦3 product metrics to evaluate scalability of subscription apps 🛫
“Build an amazing product,” they say - but what the hell does that objectively mean?Today’s episode is an extract from our new case study Growing to 4X UA budgets profitably, with 150% ROAS post-ATT,which is a deep dive of 11 different strategies that our team employed to grow an app 4x post-ATT. Our journey toward scaling the app began, not with platitudes like ‘build an amazing product’, but by
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