Digital & Dirt
Digital & Dirt is a weekly podcast hosted by Ian Dallimore, VP of Digital Growth at Lamar Advertising. Each episode features conversations with executives from major brands and innovative agencies, exploring how they connect with modern consumers. Topics include digital transformation, creative campaigns, and data-driven strategies. The show also highlights the career journeys of thought leaders in media and advertising.
Episodes
MediaPost Sports Marketing Insider Summit 2026
Send us Fan MailIn this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.
Kelly O’Rourke - Director of Marketing, FiiZ Drinks
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.Podcast Breakdown:00:00 - 11:27 Introduction, FiiZ & The Dirty Soda Boom11:28 - 16:49 FiiZ Is More
Erin Everhart - VP of Content (Events), MediaPost
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. Podcast Breakdown00:00 - 05:55 Introduction, fun facts & New Orleans roots05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey12:01
Todd Johnson - Head of Industry, Dining at Viant
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.Podcast Breakdown00:00 - 04:50 Introduction, career beginnings & action movie fandom04:51 - 13:55 G
Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.
Nathan Pearce - Founder & CEO, Pearce Bespoke Franchising
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.
Haley Neid - Director of Brand Management, Nate’s Honey
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product.Podcast Breakdown00:00 - 05:57 Introduction, Cup stacking & Being a college athlete05:58 - 11:53 Career journey &a
Chuck Sanchez - CEO and Creative Director, Stun Agency
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. Podcast Breakdown:00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos06:01 - 11
Mehmet Bal - Chief Product and Technology Officer, Infinite Studios
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storyte
Jacey Berg - SVP of Strategy and Planning, Media Bridge Advertising
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented
Scott DeVault - Branded Entertainment Marketing Manager, Porsche Cars North America
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.
Olivia Oshry - CMO, OAAA
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.”Podcast Breakdown: 00:00 - 06:30 Meet Olivia Oshry06:31 - 09:30 Exploration, Internships & Career Discovery09:31 - 13:06 Entering Digital Media & AOL beginnin
Jo & Dov Zmood - Managing Director, Omnicom & Executive Creative Director, IPG
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape.Podcast Breakdown:00:00 - 03:25 Introduction
Brad Bass - Author & Head Baseball Coach, Catholic High School
Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership.Podcast Breakdown00:00 – 06:00 From Player to Coach06:01 – 14:58 Adversity, Transition & Building a Winning Cul
Brittany Sadlouskos - COO, DAA Media + Marketing
Send us Fan MailIn this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success.Podcast Breakdown00:00 – 06:06 From Kitchen Dreams to the Agency World06:07 – 11:48 Growing Up With DAA11:49 – 17:58 Trust Is the Strategy17:59 –
Season 9 Recap
Send us Fan Mail In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH
Lauren Ridgley - CEO, Left-Hand Agency
Send us Fan MailIn Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world.Podcast Breakdown00:00 - 05:57 Introduction &
Melissa Gordon-Ring - Global President of Health, IPG Mediabrands
Send us Fan MailIn Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences.Podca
Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising
Send us Fan MailIn Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. Podcast Breakdown00:00 - 05:06 Introduction & Career Beginnings05:00 - 11:08
Buster Scher - Founder, The Buster Agency
Send us Fan MailIn Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy.Podcast Breakdown00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background01:32 – 04
Stacy Bernstein - Co-Founder, All Better Co.
Send us Fan MailIn Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. Podcast Breakdown00:00 – 06:40 Introd
Jaselyn Berthelot - President, Rising Sons Fishing
Send us Fan MailIn Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. Podcast Breakdown00:00 – 05:32 Introduction: Passion for fishing & Dr
Katey Hassan - Co-Founder & CEO, Nocturnal Skincare
Send us Fan MailIn Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped sh
Marissa Nance - Founder and CEO, Native Tongue Communications
Send us Fan MailIn Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences, for a conversation on how to build authentic connections in today’s marketing world. Podcast Breakdown00:00 – 04:49 Introduction, Handbags, Love & Basketball house, &a
Liz Caselli-Mechael - VP of Communications and Marketing, World Central Kitchen
Send us Fan MailIn Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.Podcast Breakdown00:00 – 0
Lindsey Scheftic - Founder & CMO, The CMO Sidekick
Send us Fan MailIn Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support.
Priti Ohri - CEO & Co-Founder, Advertible Inc
Send us Fan MailIn Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech.Podcast Breakdown00:00-03:40 Fun Facts & Introduction03:40-08:30 Dance, Wrestling & Coachella Stories08:30-12:40 High School, UCLA & Early Career12:40-1
Emily Chatelain - CEO & Founder of the School Food and Wellness Group
Send us Fan MailIn Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school.Podcast Breakdown00:00 - 9:04 Introduction & Emily’s personal journey9:05 - 18:18 The complexity of school lunches, A kid's most import
Doug Jensen - Head of Business Development, Ekimetrics
Send us Fan MailIn Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.Podcast Breakdown00:00 - 12:45 Introduction, Corn fields & Spellin
Lucy Markowitz - SVP, US Marketplace at Vistar Media
Send us Fan MailTo kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together.Podcast Breakdown00:00 - 02:39 Introduction, meet Lucy Markowitz02:40 - 12:25 Early Career & Introduction to V
Donna Tuttle - VP of Marketing, Whataburger
Send us Fan MailIn Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. Podcast Breakdown00:00 – 03:10 Fun Facts & Early Creativity03:11 – 07:15 Childhood Advertising Obsession07:16 – 12:15 Journalism Career & Lessons Learned12:16 – 17:30 Transition to Agenc
Faryn Brown - VP of Addressable, KINESSO
Send us Fan MailIn Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical sp
MediaPost CPG Insider Summit 2025
Send us Fan MailIn Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape.Podcast Breakdown 00:00 - 06:15 Jolie Laurence – Utz Brands06:16 - 21:23 Anthony Potgieter – Stan
Norm Chait - VP of U.S. Marketplace, Perion
Send us Fan MailIn Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.Breakdown 0:00 – 1:54 Introduction, prop
Aman Advani - Co-Founder & CEO, Ministry of Supply
Send us Fan MailIn Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.
Seth Larsen - CRO, Cheba Hut
Send us Fan MailIn Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food. Podcast B
Frank Sanchez - CEO & Co-Founder, Elk
Send us Fan MailIan welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay
MediaPost Insider Summit | Retail & QSR
Send us Fan MailIn this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.Gusts You’ll Hear From:Annie Pemberton, Wayfair Zack Gordon, Vistar MediaAman Avandi, Ministry of SupplyJulien Sautot, Vistar MediaSeth Larsen, Cheba Hut Donna Tuttle, WhataburgerJ
Billy Long - EVP of the Out of Home practice, Publicis
Send us Fan MailIn Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.Podcast Breakdown:00:00 - 07:00 Introduction: Louisville Roots & Entering OOH07:01 - 14:00 Sales Beginnings & Relations
Daniel Head - CEO, Jacquard
Send us Fan MailIn Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.Podcast Breakdown00:00 - 05:52 Introduction & Netwo
Nick Ortega - Head of DOOH, StackAdapt
Send us Fan MailIn Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.
Meghan Reynolds - Senior Director of Media and Growth, Oura
Send us Fan MailIn Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.Podcast Breakdown00:00 - 05:52 Introduction & Networking at CES and
Jennifer Peters - Senior Manager of eCommerce, OLLY
Send us Fan MailIn Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.Podcast Breakdown00:00 - 08:10 Introduction & Career Beginnings in Retail08:11 - 14:34 Transition to E-Commerce & Digital Strategy14:35 - 21:20 Startup
Kate Griffin Gleysteen - Director of Media and Content, PDC Brands
Send us Fan MailIn Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.Podcast Breakdown00:00 - 09:05 Sailing, Sports & Family Influence 09:06
Buster Kantrow - EVP of Business Development, Lamar Advertising
Send us Fan MailIn Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics a
Michael Provenzano Returns to Digital and Dirt: Vistar Media’s Next Big Move
Send us Fan MailIn the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.Podcast Breakdown00:00-10:30 Intro & Acquisition Announcement10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity15:44-22:42 Entrepreneurial Journey
Stephanie Scheller - Managing Partner Sustainable Solutions, Omnicom Media Group
Send us Fan MailIn Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.
Nicola Gunby - Co-Founder & CMO, CLIQ
Send us Fan MailIn Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup.
Chris Riney - Paid Media Lead, NA & EMEA at Beyond Meat
Send us Fan MailJoin us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.
Ben Billups - Co-Founder, Billups
Send us Fan MailIn Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.
Giovanni Pupo - Head of E-commerce Media Europe at Lipton, Podcast Host, Professor
Send us Fan MailIn Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture.
DPAA Global Summit 2024
Send us Fan MailIn Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. Podcast Breakdown00:00 - 03:12 Jonathan Gudai 03:22 - 12:51 Stephanie Scheller13
Olivia Reid - Music Artist + Lead Strategist at Journey
Send us Fan MailIn episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company. Podcast Breakdown00:00 - 09:30 Introducing Olivia Reid 09:45 - 19:22 Olivia’s Inspiration21:52 - 33:02 Working With Journey 33:07 - 47:09 Going
MediaPost DOOH Insider Summit 2024 - Austin, TX
Send us Fan MailIn Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Bager31:03 - 37:11 Dave Conklin 37:21 - 42:49 Michelle Millar 43:00 - 50:07 Rick Robinson
Leili Riegel - Senior Associate Brand Manager, Innovation & Strategy at Nestle
Send us Fan MailIn Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.Podcast Breakdown:00:00 -
Avery Akkineni - CMO, VaynerX
Send us Fan MailIn Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.Podcast Breakdown00:00 - 09:17 Introducing Avery 09:32 - 14:00 Taking It Worldwide 14:12 - 23:39
Jenny Penich - President of North America, Influencer
Send us Fan MailIn Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging. Podcast Breakdown00:00 - 15:05 Dance Team to Media Career15:10 - 22:07 The U
Katie Green - CMO, Little Saints
Send us Fan MailIn Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits. Podcast Breakdown00:00 - 09:20 Introducing Katie Green and Little Saints09:42 - 22:39 Katie’s Corporate Journey22:44 - 36:26 F
Courtney Redford - Digital Marketing Manager, Bridges Consumer Healthcare
Send us Fan MailIn Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media. Podcast Breakdown00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 17:06 - 28:00 Authenticity with Bridges C
Nicole McCormack - SVP & GM of Brand Solutions, TeamSnap
Send us Fan MailIn this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.Podcast Breakdown 00:00 - 03:50 Introducing Nicole McCormack 03:53 - 16:30 Nicole’s Career Journey16:38 - 27:06 What is TeamSnap?27:14 - 30:17 Omnichannel Opportunit
Tom Traylor - EVP Regional Manager, Lamar Advertising
Send us Fan MailIn the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.Podcast Breakdown 00:00-08:00 – Tom Traylor’s Role and Journey at Lamar08:01-19:00 – G
Digital & Dirt Trailer
Send us Fan MailThis special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It’s a brief look at what makes Digital & Dirt worth tuning in to.
DNA of Modern Brands with Tina Sharkey
Send us Fan MailIn the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of mo
Reimagining Snacking Culture and Convenience with Brigette Wolf
Send us Fan MailIn Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry. 00:00 - 05:20 Introducing Brigette Wolf 05:25 - 09:43 Constant Pushback 09:50 - 13:51 Working For a Big Brand Early On14:00
MediaPost CPG Brand Insider Summit | Nashville, TN
Send us Fan MailIn special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. Podcast Breakdown00:00 - 06:25 Meet Nolan Johnson06:26 - 17:45 Meet Courtney Redford17:53 - 28:25 Meet Jeannie Hannigan28:31 - 38:25 Meet Jennifer Peters38:30 - 47:55 Meet Lauren Kushne
Winning Partnerships: Manna Hospitality Group and the Milwaukee Bucks with Gina Sisk
Send us Fan MailIn Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns.Podcast Breakdown 00:00 - 03:48 Meet Gina Sisk03:49 - 09:57 Career Beginnings and Media Insights09:5
Capitalizing on NIL: LSU's Winning Strategy with Taylor Jacobs
Send us Fan MailIn Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.Podcast Breakdown:00:00 - 10:00 Meet Taylor Jacobs11:00 - 17:00 Moving from playing to working in Collegiate Sports 17:00 - 25:00 Transition to Baton Rouge25:00 - 35:00 Ins and Outs of NIL35:00 - 45:00 Compliance and NIL
EARTHDAY.ORG's Vision for Sustainable Collaboration with Elizabeth Marks
Send us Fan MailIn a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and indi
Beyond the Buzz: AI's Real-world Impact with Joanna Peña-Bickley
Send us Fan MailIn Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection. Podcast Breakdown00:00 - 05:30 Meet Joanna Peña-Bickley05:30 - 13:30 What is AI?14:00 - 21:00 AI and Evolution22:00 - 30:00 Joanna Peña-Bickley Background3
MediaPost DOOH Insider Summit | Scottsdale AZ
Send us Fan MailIn a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. Podcast Breakdown00:00 - 16:30 Albert Thompson, Walton Isaacson 17:00 - 27:35 Toni Morris, Vistar Media27:30 - 38:00 Rick Robinson, PJX Media 38:00 - 51:00 Michelle Ca
Partnerships, Vision, and an Award-Winning Culture with Brandon Landry
Send us Fan MailIn Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming. Podcast Breakdown00:00 - 05:29 Meet Brandon Landry05:30 - 09:48 The Beginnings
Digital Dominance & Inspiring Insights with Shingy
Send us Fan MailIn Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path. Podcast Breakdown00:00 - 03:30 Meet Shingy03:31 - 08:15 The Power of Short Attention Spans08:16 - 14:00 Curiosity and Niche Exploration14:01 - 20:00 The Internet's Influen
AI-Driven Music Discovery with Jon Vlassopulos
Send us Fan MailIn Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.Podcast Breakdown00:00 - 02:30 Meet Jon Vlassopulos02:30 - 4:00 What is Napster05:30 - 12:00 Jon Vlassopulos Journey14:00 - 17:30 Jon's past co
Diving Deep into Andie Swim’s Story with Melanie Travis
Send us Fan MailIn Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.Podcast Breakdow
Understanding the Intersection of Community and Influence with Charles Ifegwu
Send us Fan MailIn Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifeg
Innovative Partnerships in Product Marketing with Jonelle Brown
Send us Fan MailIn Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.Podcast Breakdown00:00 - 01:50 Introduction01:51 - 06:30 Journey to Success06:31 - 12:20 Leadership Devel
Breaking Barriers: Denise Shewmake's Career Journey at Lamar
Send us Fan MailIn Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake, EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here - https://programmatic.lamar.com/posts/denise-shewmakePodcast Breakdown 00:00 - 4:31 Meet Denise Shewmake5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH18:51 - 26:04 Leadership Style, Strategy,
Happy Holidays 2023!
Send us Fan MailIn the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.Podcast Breakdown00:00 - 01:00 Introducing Programmatic Team 01:07 - 03:27 Favorite or Least Favorite 2023 Trend 03:30 - 07:31 Career Highlight From the Year 07:41 - 09:3
Empowering the Creator Economy with Adrienne Lahens
Send us Fan MailJoin Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delving into the impact of micro-c
Beyond the Lens: Navigating the Social Media Landscape with Tulani Andre
Send us Fan MailIn Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar&ap
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