The KIPS Podcast with Tyler Valencia
The KIPS Podcast with Tyler Valencia offers practical advice for fitness professionals, including personal trainers, group exercise instructors, and strength coaches. Through interviews with industry experts, it covers emerging trends, training techniques, and business strategies. Episodes also explore specialized topics like marketing, communication, and program design to help listeners grow their careers.
Episodes
Being a High Performance Personal Trainer feat. Arlen Guerrero (EP 152)
Stepping onto a luxury gym floor as a personal trainer presents an immediate reality check: technical exercise science is only a baseline filter. Building a full book of business and achieving multi-year client retention demands elite soft skills, emotional intelligence, and hospitality. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), connects with Arlen Guerrero, Director of E
Being a High Performance Personal Trainer feat. Sorta Healthy Jeff (EP 151)
Earning your fitness credential is gratifying, but turning that piece of paper into a highly profitable career requires moving beyond textbook anatomy and treating your floor presence as a true enterprise. Why do some trainers build packed, premium client lists while others struggle to make a living wage? In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), sits down with industry
Advanced Aquatic Exercise Science for Personal Trainers feat. Mark Grevelding & Lori Sherlock, EdD
Water fitness continues to battle the unfair stereotype that it is strictly for the elderly or for low-intensity rehab. But through the lens of advanced exercise physiology, the pool is an elite training ground for active recovery, metabolic conditioning, and athletic adaptation. In this episode of the KIPS Podcast, we explore advanced aquatic exercise science. We are joined by Dr. Lori Sherlock,
The Neural Core: Integrating the Nervous System into Pelvic Floor Training (feat. Valerie Brown, DPT)
Think core training is just about planks, crunches, and building visible six-pack muscles? True stability goes far deeper. Exceptional core functionality relies on the central nervous system to perfectly coordinate intra-abdominal pressure, deep stabilizers, and pelvic floor health.In this episode of the KIPS Podcast, host Tyler Valencia, PhD(c), and Valerie Brown, DPT, break down the functional m
Shannon Hudson | Punch Up Your Profits: Why Kickboxing is the Top-Grossing Specialization in 2026
As a kickboxing instructor, you have the opportunity to enhance your longevity in the fitness industry. Kickboxing is rapidly becoming one of the top-grossing specializations, appealing to a diverse client base that ranges from beginners to seasoned athletes. By incorporating kickboxing into your training repertoire, you can engage clients like never before, fostering their motivation and commitme
Desi Bartlett, EdD | Thrive Over 40: Coaching Women Through Menopause and Beyond
Join us for an enlightening episode of the KIPS Podcast featuring Dr. Desi Bartlett, a leading expert in women's health and fitness, as we delve into the unique challenges and solutions for training women over 40. In this episode, we explore crucial topics such as strength training, hormone replacement therapy (HRT), and strategies for overcoming common obstacles, including joint stiffness and
Ruben P. Thickstun | Leveraging Social Media to Build Your Fitness Career
Join us for an enlightening episode of the KIPS Podcast featuring Ruben P. Thickstun, where we dive deep into the transformative power of social media for fitness professionals in 2026! Learn how to effectively market your fitness business and grow your online presence with practical strategies and innovative content ideas. Ruben shares his wealth of experience as a senior fitness specialist and t
Janice Jaicks | Effectively Adding Pool Workouts to Your Personal Training Business
Training clients in the pool is one of the most underrated strategies for attracting personal training clients. This unique environment offers a refreshing alternative to traditional land-based workouts, tapping into the therapeutic and invigorating properties of water. With its natural resistance and low-impact benefits, aquatic exercise caters to a diverse range of clients, including those with
Jessica Maurer | Top Client Retention Strategies Every Personal Trainer Should Know
Enhancing client retention as a personal trainer is crucial, as it can determine whether your monthly income grows or if you risk exiting the fitness industry. Maintaining consistent clients provides a steady income, easing the challenge of constantly finding new clients. This stability helps with financial planning and growth opportunities. Additionally, building long-term relationships builds tr
Garrett Conn | Effective Programming Strategies for Personal Trainers
Creating effective training programs is vital for personal trainers to optimize client success and satisfaction. A well-structured program addresses individual goals like weight loss, muscle gain, or athletic improvement, while considering clients' needs, limitations, and preferences (Smith & Jones, 2021). This is especially important in niche markets, such as training older adults or athl
Dennis Dunphy | Inside the Development of Stick Mobility & Trainer Evolution
Becoming a successful personal trainer goes beyond just knowledge of fitness; it requires a multifaceted approach that includes responsible business practices, authenticity, and a commitment to continuous education. As a trainer, understanding the nuances of running your own business is crucial for long-term success and client retention. Authenticity fosters trust and rapport with clients, enablin
Michelle Blakely | Sales Without the Sleaze
Sales skills are essential for personal trainers, as they directly impact the capacity to attract and retain clients. In a competitive fitness industry, the ability to effectively communicate the value of services can set a trainer apart from the rest. Proficiency in sales not only helps trainers articulate their offerings and drive home the benefits of their programs but also fosters trust and ra
Lisa Dougherty | Understanding the Value of Medical Fitness
Medical fitness is a specialized niche that focuses on integrating exercise and rehabilitation within clinical care, targeting individuals with chronic conditions or those recovering from injuries. Personal trainers can significantly advance their careers by gaining expertise in medical fitness, enabling them to design tailored exercise programs that meet the unique needs of their clients. This kn
Sorta Healthy Jeff | Unlocking Gym Opportunities: How Personal Trainers Can Get Hired
For many, becoming a certified personal trainer is a tough reality to handle, and it can be a harsh awakening. One of the main reasons we see so many new trainers leaving the fitness industry before their first year is that they don't fully understand what the job entails. As a personal trainer, you need to possess strong customer service skills to deliver a professional and personalized exper
Jeff Lim | From Classes to Community: The Secrets of Effective Group Fitness
Teaching group fitness is essential for the success of both gym businesses and new fitness professionals. These classes attract many new members, with about 70% joining gyms for engaging group activities (International Health, Racquet & Sportsclub Association [IHRSA], 2021). As fitness trends evolve, the demand for inclusive and innovative group classes increases, underscoring their importance
Sanna Rönkkö | How to Become a Les Mills Presenter (TAP Team)
Are you a Les Mills instructor wondering how to take the next big step in your career? In this episode of the KIPS Podcast, Les Mills National Presenter Sanna Rönkkö shares her journey to the TAP Team and exactly what it takes to join. Standing for Trainers, Assessors, & Presenters, the TAP Team is responsible for facilitating certification workshops, training existing instructors, and evaluat
Josh Leve | Gym Retention Strategies to Master
In the competitive landscape of gym ownership and management, member retention has emerged as a critical focus. While attracting new clients is essential, retaining existing members is often the key to long-term success and profitability. Effective retention strategies not only boost your bottom line but also foster a strong community and enhance member satisfaction. In this podcast episode, Josh
Kathleen Ferguson | Hit the Ground Running as a New Personal Trainer
Marketing for becoming a personal trainer often depicts the profession as flexible and joyful, implying that completing an online program can make you an “elite’ trainer instantly. In reality, the education required to start in the fitness industry is at the basic level necessary to meet safety standards for personal training. Being a personal trainer isn’t a terrible job, but it does demand hard
Debra Atkinson, MS, CSCS | Menopause Movement: Strategies for Personal Trainers
When working with women experiencing menopause, personal trainers must recognize the physiological and psychological changes that accompany this life stage. Menopause is characterized by hormonal fluctuations, particularly in estrogen levels, which can lead to various symptoms such as hot flashes, mood swings, and changes in body composition (Freeman et al., 2014). Understanding these changes is c
John Sinclair | Movement Matters in Youth Athletic Development
Youth athletics is not only a rewarding demographic to specialize in as a personal trainer, but it can also have a lasting impact on their outlook regarding exercise. In this episode, we’ll explore the critical importance of training youth athletes, emphasizing the development of stronger movement patterns and the cultivation of well-rounded athletes. As trainers, it's our responsibility to la
Michael Jay | Health & Fitness Pro Marketing in 2025
In 2025, personal trainer marketing has evolved into a dynamic and essential strategy for building a thriving client list. The rise of advanced social media platforms and personalized content has transformed how trainers reach and engage their audience. By leveraging these tools, trainers can showcase their expertise, share authentic stories, and foster genuine relationships. Effective marketing s
Amy Boone Thompson | Leading the Largest Fitness Professional Conference
Fitness conferences have evolved significantly over the years, transforming from small gatherings of enthusiasts to large-scale events that attract professionals from various industry sectors. These conferences serve as vital platforms for learning, collaboration, and innovation, where attendees can explore the latest trends, techniques, and research in fitness and wellness. As the fitness industr
Personal Trainer Registry & Licensure feat. Francis Neric & Graham Melstrand (EP 130)
In an unregulated market, how can gym owners and clients confirm that a personal trainer possesses the qualifications to deliver safe, effective instruction? Establishing a centralized credentialing registry like USREPS is a positive step toward transparency, but does it solve the deeper issues facing fitness professionals? In part two of this feature, host Tyler Valencia, Ph.D.(c), sits down with
Francis Neric, MBA, MS & Graham Melstrand | Is personal trainer licensure a realistic option?
The concept of personal trainer licensure sparks considerable debate within the fitness industry. Advocates argue that a licensing system would establish minimum standards of education, ensuring trainers possess essential knowledge in areas such as exercise science, nutrition, and client safety. This could enhance the professionalism of the field and protect consumers from unqualified practitioner
YouTube for Fitness Professionals: Build an Authentic Brand Online (feat. Jen Tufts)
Are you tired of fighting changing social media algorithms that hide your content unless you "pay to play"? It’s time to shift your focus to a platform built entirely on organic searchability.In this episode of the KIPS Podcast, host Tyler Valencia sits down with Jen Tufts—a YouTube cycling instructor, CycleBar coach, and gym general manager. Jen pulls back the curtain on how learning th
Personal Trainer Education & Accreditation (feat. Brent Brookbush, DPT)
Accreditation for personal trainer certifications has been a central focus for fitness education companies for over two decades, yet it remains one of the most misunderstood topics by everyday fitness professionals. A widespread myth is that accreditation validates a company's entire educational curriculum—but in reality, it only evaluates the development and security of the exam itself.In thi
Ruben Perayra | Shedding New Light on Training Seniors
Over the last decade, senior fitness has evolved significantly, shifting towards a more holistic and inclusive approach. Innovative fitness trends, such as functional training, now cater specifically to seniors. Additionally, there’s an increased focus on community-based programs, fostering social connections while promoting health. This evolution reflects a broader understanding of aging as an op
Jan Schroeder, PhD | Becoming a Personal Trainer
Becoming a personal trainer in 2025 presents an exciting opportunity to thrive in a rapidly evolving fitness landscape. As health and wellness continue to gain prominence, the demand for knowledgeable and skilled trainers is expected to rise. Aspiring personal trainers will benefit from obtaining certifications focusing on fitness knowledge and experience working with various client demographics.
Pat Rigsby | Personal Trainer Branding & Marketing
Establishing yourself in a new gym as a personal trainer can be difficult. While learning the ropes and protocol, you’re trying to build a client list that develops more monthly income. Pat Rigsby joins the KIPS Podcast to share valuable insights for personal trainers looking to establish their brand and market their services in a way that speaks directly to new clients. Ultimately, potential clie
Mark Grevelding | Why Personal Trainers Need to Add Aqua
As a personal trainer, you constantly seek ways to grow your client list. More clients equals more monthly income and a prolonged career in the fitness industry. What if an “untapped” workout format existed that your clients would enjoy and could quickly establish you as the go-to instructor? Training your clients in the pool offers numerous advantages while being attractive to gym members who obs
Anthony Wall, Ph.D. | Motivational Strategies to Improve Training Efficacy
Motivating your client as a personal trainer is essential for building a strong relationship. Clients have various motivating factors, and it’s crucial to remember that most do not enjoy exercise. Therefore, your goal is to make training sessions as enjoyable as possible. By doing so, you can improve training effectiveness and retain clients who are likely to purchase personal training packages ag
![Nick Clayton, MBA, MS | Personal Trainer Basics [Networking, CEUS, & Soft Skills]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/39181845/39181845-1738278918849-4fa489dcdb07c.jpg)
Nick Clayton, MBA, MS | Personal Trainer Basics [Networking, CEUS, & Soft Skills]
The career of being a personal trainer is evolving as those in the fitness industry learn more about what makes a successful professional. According to American Spa (2019), the fitness industry has a turnover rate of roughly 80%, which may be even higher when you talk to current gym owners across the United States. A significant issue with personal trainer education is that it doesn't emphasiz
Start Thinking Strategy to Build a Fitness Career feat. Sean Greeley (EP 120)
Earning your certified personal trainer (CPT) credential gets you through the front door, but building a predictable, 7-figure business requires mastering sales psychology, active listening, and modern digital marketing. With industry turnover rates hovering around 80% in year one, relying strictly on exercise science is a fast track to financial burnout. In this episode of the KIPS Podcast, host
Christine Conti, M.Ed. | Essentials of Chronic Disease During the Fitness Consultation
You quickly understand that there is no blueprint for a successful fitness consultation and that no two clients have the same health history. In most entry-level personal trainer certification courses, a special populations chapter covers the basics of working with clients with chronic diseases or illnesses. There is so much more that goes into working with clients who are going through or have go
Habits & Realities as a CPT feat. Joe Rouse (EP 118)
The day-to-day career of a certified personal trainer looks incredibly smooth in corporate advertisements, but the real-world floor is a demanding, high-hustle grind. Between mastering grueling early and late morning split shifts and scrambling to secure a solid client list in your first 90 days, rookie coaches face an uphill battle to avoid washing out of the industry completely. In this episode
Dan Ritchie, Ph.D. | Active Aging Insights & Programming
Active agers, or those 55+, looking to live a healthier, more active lifestyle, are not only one of the most available demographics in a gym environment but are also most likely able to afford services like personal training. For personal trainers looking to build a career and grow a client list, specializing in training active agers can be rewarding and a cornerstone of your training schedule. In
Aimee Nicotera, MA | Finding Growth as a Fitness Instructor
Entering the fitness industry as a new personal trainer or group exercise instructor can be an exciting opportunity with many benefits. However, it’s not a smooth path, as popular fitness education companies often portray in marketing campaigns. According to American Spa (2019), “the industry has an annual personal trainer turnover rate of 80 percent.” Before the realities of the fitness industry
Robert Mitchell | Overcoming the Stigma of Aqua Fitness
“Aqua fitness allows multiple demographics to train in the same environment with the same equipment.”What’s Ahead Perception of Aqua Fitness Evolution of Aqua Fitness Where to Start?The evolution of aqua fitness is a trend that personal trainers and fitness instructors should immediately incorporate into their programming. Aqua Fitness is no longer just for the active-aging population, and pool ex
Emily Splichal, DPM | Evolving Foot Care & Sensory Training
Foot care has evolved in recent years beyond simply removing your shoes during exercise. A building-from-the-ground-up approach can benefit your client's program and provide cues that help them connect more deeply with each exercise. Emily Splichal, DPM, offers advice on gym footwear, integrates sensory training, and explains how personal trainers can incorporate various foot-care approaches.W
Why Every Personal Trainer Should Add Aqua Fitness | KIPS Podcast
The single most common stigma attached to pool exercise is that it’s exclusively reserved for older generations. Not only is this entirely false, but ignoring the pool means you are missing out on a massive, untapped business opportunity to add more hours to your schedule and grow a highly loyal client list. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), highlights the massive
Day One as a Certified Personal Trainer feat. Sorta Healthy Jeff (EP 112)
The commercial marketing surrounding the fitness industry is almost always presented as all smiles, flexible hours, and an effortless way to monetize your passion for exercise. But the boots-on-the-ground reality of building a sustainable career as a certified personal trainer is incredibly demanding, serving as an intense wake-up call for fresh coaches.Statistical tracking shows that roughly 80%
Social Media: Freezing, Ice Cold, & Heating Up | KIPS Podcast
Social media platforms update, and the content emphasized by each platform changes almost bi-yearly. One of the biggest mistakes fit pros make with social media is spending time creating content that worked 10-15 years ago. Audiences want to be entertained, and each social media platform has developed tools to enhance content creation. In this episode of the KIPS Podcast, Tyler Valencia, Ph.D.(c),
5 Things for Personal Trainers to Know Before Their First Day | KIPS Podcast
The sensation of completing your personal training certification is truly gratifying, opening up new pathways to immediate employment across the fitness industry. But after your initial six months on a commercial floor, it becomes clear that the daily reality of being a coach is significantly more challenging than standard industry ads portray. In this episode of the KIPS Podcast, host Tyler Valen
Joe Alvarado | Creating Your Voice on YouTube
Connecting with your audience is more than just hitting the record button on your camera and going through the motions of instructing an online workout. One of the unique qualities of YouTube is the ability to identify and speak to your ideal audience member. This might sound different at first, but it helps you to develop your brand and coaching style. In a traditional gym, you are more likely to
4 Things Fit Pros Need to Get Over for YouTube Success | KIPS Podcast
As dedicated fitness professionals, our primary instinct is to publish positive, highly disciplined, evidence-based information. But when we enter the digital landscape of YouTube, Instagram, and Facebook, we quickly discover that pure science isn't always as instantly marketable as sensationalized fitness fads. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), confronts the
YouTube is the SAME as Working in the Gym | KIPS Podcast
There are indeed significant similarities between working in a gym and creating content for YouTube. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), not only highlights these similarities but also emphasizes how your existing skills and experiences can be leveraged in both these domains. This validation of your abilities should boost your confidence and motivate you to explore
Michelle Briehler | Evolving Your Fitness Career on YouTube
Fitness instructors who want to create content for YouTube might hear discouraging statements like "You need an expensive camera to start on YouTube," Workouts without speaking perform best on YouTube," or" It’s too late to start recording content for YouTube." However, these statements are not entirely true. In fact, YouTube is a unique platform that allows fitness instru
EP 105 - Should Fit Pros Be Compensated for Admin Time?
Entering the fitness industry means accepting the reality that your hours will be highly unconventional. But far too often, entry-level fitness instructors and personal trainers spend substantial chunks of their week performing essential business labor—like customized program development, social media marketing, and equipment setup—completely off the clock. In this episode of the KIPS Podcast, hos
3 Low-Key Tips with High Return for Personal Trainers (EP 104)
Building a thriving, sustainable career in the personal training space requires far more than just compiling technical certifications and writing basic exercise blocks. The true defining metric that separates entry-level instructors from top-tier, high-earning fitness entrepreneurs is the mastery of interpersonal communication and client psychology. In this episode of the KIPS Podcast, host Tyler
3 Common YouTube Fit Pro Mistakes | Grow an Online Workout Channel (EP 103)
The digital video space offers fitness professionals a completely unprecedented, global landscape to showcase their movement talent, build authority, and scale an international client list. But behind the dazzling promises of top-of-funnel exposure lies a harsh operational reality: succeeding on YouTube demands extreme discipline, patient data testing, and an adaptive strategy. In this episode of
Three Beginner Tips for Fit Pro Social Media | KIPS Podcast
There are numerous videos and guides available that can teach you how to create high-quality social media content. These tutorials can show you how to edit, make cuts, add transitions, and more. However, what about the basics? Social media can be daunting for some, but it’s an ever-changing process where practices that worked five years ago are outdated. In this episode of the KIPS Podcast, host T
Admin Tips for Building a Successful Fitness Bootcamp | KIPS Podcast
Running a fitness bootcamp can be a lucrative, rewarding, and time-efficient business avenue. Operating a business, though, comes with administrative duties. These tasks are often new skills that need to be developed and can often take away from our passion as fitness instructors, which is teaching health & fitness. In episode 101 of the KIPS Podcast, host Tyler Valencia, Ph.D. (c), pulls from
Janice Jaicks | The Small Details of Growing a Fitness Career
Every profession has its intricacies. These complexities require experience to navigate, and within them lies an opportunity for growth. Whether you are a group fitness instructor looking to build a community, a personal trainer trying to improve your sales skills, or an aqua instructor learning how to teach to an audience, each career path has its unique qualities that develop over time. But how
Three Reasons to Start YouTube in 2024 | KIPS Podcast
A new year brings new opportunities for growth within the health, fitness, and wellness industry. If you’re a group exercise instructor, personal trainer, health coach, or wellness coach, a new year is a time to develop new skills to expand your business. A platform that can help you in more than one way is YouTube. Considered by host Tyler Valencia, Ph.D. (c), as one of the last platforms that al
Training Audiences Outside Your Comfort Zone | KIPS Podcast
Throughout your time as a fitness instructor, opportunities will arise that you may not be ready for or might be the “most qualified” for. Should you pass on these career opportunities or take on the challenge? This could be taking on a new class format as a group exercise instructor, training a new sports team as a personal trainer, or accepting a new client in a demographic you haven’t worked wi
3 Professionalism Tips for Fitness Instructors (EP 97)
What does true professionalism look like in the fitness industry? Inspired by a lively debate in a worldwide fitness instructor Facebook group about whether it's okay to date clients, host Tyler Valencia, Ph.D.(c), breaks down three fundamental professionalism tips handed to him 15 years ago. Discover why keeping your long-term reputation at the center of controversial decisions is the ultimat
Anthony Wall, PhD | The Keys to Small Group Training
With the new year right around the corner, retooling your business ideas is always a good route for a fitness instructor. One of the most underutilized tools for growing your client list is small-group training (SGT). In an SGT session, you can build community, create a fun environment for your clients, and showcase your knowledge in exercise programming. In episode 96 of the KIPS Podcast, we have
Taking Over an Existing Group Fitness Class (EP 95)
Taking over a pre-existing group fitness class is one of the most challenging scenarios for an instructor. While you are eager to introduce your workout programming, members often react with frustration and opposition. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), shares real-world stories from his group exercise coaching career. He breaks down how to handle upset participant
Best of August & September | The KIPS Podcast
As 2023 starts to wind down, what resources are you utilizing to prep for one of the busiest times of the year in the health, wellness, & fitness industry? Preparing your training or business can set you up for a bump to start the new year and potentially set you up with new clients. In this episode of the KIPS Podcast, host Tyler Valencia gives a roundup of all the content released in August
EP 94 - Letting YouTube Find Your Audience
The unknown of YouTube can be unsettling, but it's also part of what makes it such a unique platform. One of the biggest unknowns of running any business is how your audience will find you. This puzzle is something that YouTube helps a business owner with and can ultimately help you grow your business to a global audience. In this episode of the KIPS Podcast, host Tyler Valencia shares demogra
David Jack | The Reps to Riches Mentorship
Mentorship can be a powerful tool for growth within the health, fitness, and wellness industry. Working in this profession can be an all-day grind, and learning from those who are still pursuing their passion can be motivating and helpful. In this episode of the KIPS Podcast, David Jack speaks from experience about how mentorship has helped him in his career and shares how mentoring others has imp
EP 92 - Top Five Tips For Fitness Instructors Starting On YouTube
YouTube is a journey that can provide options for health, wellness, and fitness professionals across the globe. It’s a journey that takes an investment in time and one that may not pay off as quickly as some hope, but it is one that KIPS President, Tyler Valencia, PhD(c), believes all professionals should start. In this episode of the KIPS Podcast, Tyler shares his top five tips for fitness profes
Jenn Tarrant | How Yoga Helps Process Grief and Loss
One of the most challenging situations as a health, wellness, or fitness professional is conversing with a client experiencing grief or loss. You feel emotionally unsure about what to say, but you deeply care about your client’s health and wellness. Over the years, different types of yoga practice have emerged, bringing unique benefits to mental and physical health. In this episode of the KIPS Pod
EP 90 - Creating Better Reels with Templates
As a health, wellness, or fitness professional, marketing your services via social media is necessary. Throughout the years, social media platforms like Facebook, Instagram, and YouTube have moved towards short-form videos called Reels or Shorts (YouTube). These short-form videos can be very powerful in engaging your audience, and if you're creating content that people enjoy, each platform will or
Best of June and July | The KIPS Podcast
If you’re unsure of where to start with creating Reels for Instagram or Facebook, Instagram just made it easier to create content that trends. Like every other social media platform, Instagram and Facebook want people to spend more time on their platforms. Under the Reels tab, when creating content, you’ll find “template” options that showcase trending templates, original audio, and options recomm
Kelly Favret, MA | The Online Group Fitness Instructor
Online has become a viable option for health & fitness professionals looking to generate extra income and grow their audience. With online workouts, personal trainers or group exercise instructors can teach a global audience that appreciates exercising from home. In this episode of the KIPS Podcast, guest Kelly Favret shares her experiences from teaching cycling at a studio to now operating he
EP 88 - What To Do After You Become Certified?
You just got certified within the health & fitness industry as a personal trainer or group exercise instructor, but what do you do now? How do you get hired? Where should you start? These are all questions that entry-level professionals have because this is not addressed in certification education. In this episode of the KIPS Podcast, host Tyler Valencia talks about three different areas for entry
Best Of April And May | The KIPS Podcast
Host Tyler Valencia, Ph.D. (c), starts this episode by discussing whether adding affiliate marketing to your revenue streams can be profitable as a health, wellness, or fitness professional. Many individuals try selling supplements to their clients through an MLM company; some try clothing or fitness equipment. In Tyler’s opinion, whether you should add this revenue stream comes down to if you hav
EP 87 - Vincent Metzo, MA, CSCS | How Important is Education in the Fitness Industry?
Education within the fitness industry has evolved over the last ten years and will continue to grow as this young industry expands. This is a topic that is largely discussed on the KIPS Podcast because of its importance to the career of health & fitness professionals, and how it can improve the quality of instruction for clients. In this episode, returning guest Vincent Metzo, MA, CSCS shares his
EP 86 - Getting Started With Reels
With such a big emphasis placed on Reels, learning how to create more entertaining and engaging content will only help you grow your audience. Reels have become a source of entertainment for individuals that use Instagram and Facebook, and as a health, wellness, or fitness professional you can use them to engage your audience. Prior to the last year, business owners believed they needed to push th
EP 85 - Angie Nyx | Working with Clients that Live with Trauma
*Episode disclaimer* Please note that this episode features sensitive topics such as rape and trauma.
Trauma is not a topic typically seen in entry-level certifications for health & fitness professionals but is an underlying issue that can impede the work you are trying to perform. In this episode of the KIPS Podcast, guest Angie Nyx shares her work with trauma, PTSD, and military personnel, and
Best Of March 2023 | The KIPS Podcast
On social media, showcasing what’s important to you is a good strategy for content development and letting potential customers know more about your personality. In recent years, social media has gotten a bad reputation but in 2023 customers want to know how authentic their instructors and coaches are. Having a mindset that focuses on the good of social media can help eliminate the negative stigma
EP 84 - Social Media Update 2023
This episode in the KIPS Podcast is an update to the Social Media Strategy 2023 episode published earlier in the year. In this episode, host Tyler Valencia shares some tips that he’s been using over the last month to improve his social media presence. One of the biggest tips from the strategy episode earlier in the year was to eliminate social media platforms where your demographics aren’t present
EP 83 - Kristi Taylor | Selecting Music for Certain Demos
Music is a very important part of a group fitness class. Music motivates your participants and can help you build your following depending on where you’re instructing. But how do you select your music? Do the contents of each song really matter? In this episode, Kristi Taylor discusses all that goes into building a playlist, how to use a playlist depending on the gym’s demographics, and how to fin
Best Of February 2023 | The KIPS Podcast
When a client or potential client approaches you about content they saw on social media, how do you handle it? Do you immediately discount it, or do you address it in a manner that focuses on the client’s current goals. Social media fitness trends can have positive or negative side effects, and is a topic that we will continue to address as professionals in our field of work. In this roundup episo
EP 82 - Sean Sewell | Combining Your Passion with Your Career
When you start looking into affiliate marketing and ways to expand your health, wellness, or fitness business, you typically start with brands related to your field of choice. But as you will come to see, there are many ways to expand your client list, business, revenue, or even audience, outside of the field you’re working in. In this episode of the KIPS Podcast, returning guest Sean Sewell share
EP 81 - Matt Berenc, CSCS | Success with Virtual Training
When a fitness pro thinks of online workouts, they immediately think of group formats or on-demand workout libraries. Not only can one-on-one fitness instruction be effective online, but the experience can be uniquely positive. With the technology available for instructors to utilize, clients exercising at home can interact with a quality coach and go through the same (if not better) experience. O
Best Of January 2023 | The KIPS Podcast
January is usually a month of resolutions and trying new fitness routines, and for health, wellness, and fitness professionals it is no different. One of those items might be online offerings for coaching, workouts, sessions, or even social media content. In this January 2023 Roundup Episode of the KIPS Podcast, host Tyler Valencia starts by sharing why he is continually talking about the benefits
EP 80 - Joe Alvarado | Instructor Mindset for YouTube & Live Training
If you’re adding online workouts to your services or wanting to improve your current online workouts, your mental approach has a large influence on how you design and program each session. Learning from instructors that are creating content at a high level and within your own industry is a great way to grow as an instructor but also develop better quality content. In episode 80 of the KIPS Podcast
EP 79 - 2023 Social Media Strategy
How has your social media strategy evolved over the last few years? Are you still creating the same type of content and posting it across every platform? Has your audience changed and have you evolved with them? These are all questions you should ask yourself on a regular basis if you are creating social media content to grow your social media presence. Not only has each social media platform evol
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