The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
The Studio CEO is a podcast dedicated to helping yoga and Pilates teachers and studio owners build successful, scalable businesses. Host Jackie Murphy, an award-winning certified business coach with over 12 years in the yoga industry, shares strategies and real-world advice for growing revenue, building strong teams, and maintaining a healthy work-life balance. The show encourages listeners to adopt a CEO mindset and make more money without overworking. It blends practical business insights with passion and motivation for wellness professionals.
Episodes
The Productive Routine I Use to Grow My Business
Send Jackie A Message!This is The Productive Routine I Use to Grow My Business.What You'll Learn in This Episode:How the prefrontal cortex influences daily planning and helps beat procrastinationThe art of mindful scheduling and aligning daily actions with your bigger goalsWhy planning your day (the night before or weekly) clears mental clutter and reduces decision fatigueHow to prioritize ta
Name Your Offer
Send Jackie A Message!Today we are going to Name Your Offer.It can be tough for yoga teachers and studio owners to come up with the perfect name for their offerings.It's understandable that they may spend a lot of time and money trying to get it just right.You want to attract more students. In this episode I give you tips that will help you name your offer within ten minutes. You will learn:-
Create A Profitable Yoga Business in One Hour A Day
Send Jackie A Message!In this episode, I teach you how to Create A Profitable Yoga Business in One Hour A Day.In today’s episode, we'll cover:Why you might think just doing more is the answer. How to stop overworking and create your business in one hour a day. How working one hour a day will improve your marketing and selling. This episode addresses my former program, The Profitable Yoga Bos
5 Key Parts Of Marketing Your Yoga Business
Send Jackie A Message!Today we're addressing the 5 Key Parts Of Marketing Your Yoga Business.Yoga teachers know that marketing is essential for their yoga business to thrive. But marketing is more than just posting on a social media channel or emailing a newsletter. Instead of searching for marketing ‘tactics’, you must learn how to market a business of any size.In this episode, I discuss the
Make Your After Class Announcement Effective
Send Jackie A Message!In this episode, I teach you exactly what you should be doing in your after class announcements.This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner.Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year
What I Did to My Business Before I Went on Maternity Leave
Send Jackie A Message!Most studio owners do not have a time problem. They have a dependency problem, and those two things have completely different solutions.In this episode, Jackie Murphy walks through what she did to her business before her third maternity leave. She pulled herself out early, on purpose, so she could watch what broke while she was still there to fix it. You do not plan for your
Nobody's Signed Up Yet: Why Your Training or Retreat Isn't Filling (And What Fixes It)
Send Jackie A Message!"Jackie, not enough people have enrolled yet."I have heard that sentence more than any other in the last few weeks. Teacher trainings. Fall retreats. Workshop weekends. And underneath it is always the same fear: if I don't fill this, what does that say about my offer, my students, my business, me?So we opened up the numbers. Not one of those studio owners had t
4 Beliefs That Are Keeping Your Ads From Growing
Send Jackie A Message!Someone once told me, kind of proudly, that he scrolls right past every sponsored listing on Google. Like it was a small act of resistance. I've thought about it ever since, because I don't think he was talking about Google at all. He was telling me what he believed about paying to be seen.A lot of you believe some version of that about your own advertising. You&apo
What Ads Really Cost: The Payroll-Savvy Way to Get New Students Every Month
Send Jackie A Message!You want to be well known in your town. You want more bodies in the room, because a full class is more fun to teach. You want a predictable way to grow your membership instead of waiting on referrals. And you want fresh faces, because you have been rotating through the same people for a while now.Paid ads are the growth lever that changes all of that. Money is what stops most
Ads Find Her, Your Content Convinces Her: The System That Fills Studios
Send Jackie A Message!Ads Find Her, Your Content Convinces Her: The System That Fills StudiosDo I run ads, or do I just keep posting organically? It's the question every studio owner asks... and it's not the right question. In this episode, I'm sharing the one number that should reorganize your whole marketing plan: people who see your organic content AND your paid ads are 61% more
Should Your Studio Run Ads Yet? The Cost of Waiting and the 5 Green Lights
Send Jackie A Message!You've told yourself you'll grow organically first. Referrals, word of mouth, posting the right way. Ads are for later, when you're bigger. That sounds responsible, and it is costing you money every single month.In this episode, Jackie Murphy breaks down the invisible invoice your yoga or Pilates studio pays while it stays invisible: the luck ceiling of referra
The Handbook Trap: Why a Handbook Won't Fix Your Team
Send Jackie A Message!Everyone in the yoga and Pilates world is telling you the same thing right now: you need a handbook. And they're right — until they let you believe the handbook is the fix. Because here's what the research shows: SOPs don't fail because they're badly written. They fail because nobody is holding the standard.In this episode, Jackie names the trap almost eve
The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It)
Send Jackie A Message!The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It)Roughly 91% of boutique studios aren't sustainably profitable — and most owners are convinced that's a revenue problem. It isn't. In this episode, Jackie breaks down the three numbers that actually decide whether your yoga or Pilates studio pays you or just keeps you busy: rent, payr
More Than a Class: How to Become the Habit Members Can't Cancel
Send Jackie A Message!Here's the deal: most studio owners pour time and money into the top of the funnel. New leads, new intro offers, new members. But if half of those new members quit within 90 days, you're filling a leaky bucket and going backwards.In this episode, Jackie Murphy breaks down why retention, not acquisition, is what makes a yoga or Pilates studio sustainably profitable.
The 2027 Revenue Stream Almost No Studio Is Touching
Send Jackie A Message!The recovery side of wellness (saunas, cold plunge, contrast therapy) is on track to nearly triple over the next decade to almost $27 billion, and almost nobody in the yoga and Pilates industry is moving on it yet. If you have been working harder than ever and growth has still stalled, this episode explains why.Here is the shift: your members do not want just a workout anymor
The Fear That It Will All Run Out
Send Jackie A Message!She wants to plan a Black Friday sale--but is afraid it'll ruin her monthly recurring revenue...That's where this episode starts — with a real conversation I had this week with a studio owner who is winning by every number you could name, and is still quietly afraid it's all about to run out. If you've ever talked yourself out of a sale, a price increase,
Are you overpaying or mispaying?
Send Jackie A Message!Most studio owners think overpaying is a money problem. It isn't.This week I had the same conversation with four different studio owners. Different people, different numbers, but the same thing underneath every time. And not one of them was actually dealing with a pricing issue. They were mispaying, paying for a title when they were getting a task, paying for a role they
My Client Made More Money Last July Than in January. Here's How.
Send Jackie A Message!Every summer, studio owners brace for the same thing: attendance drops, members travel, energy shifts. So you white-knuckle through it and wait for September.Here's the problem—summer isn't your slow season. It's your setup quarter. What you do in your yoga or Pilates studio in June determines whether your fall is full of momentum or a slow climb back from a st
The 3 Things Your Teachers Tell Me When You're Not in the Room
Send Jackie A Message!Before every onsite VIP day, I send an anonymous upward feedback survey to my client's team. It's the fastest way to read the real culture of a studio, the stuff owners can't see because they're too close to it. And after running this survey at studio after studio, the same three things come up every single time.In this episode, I'm pulling back the c
How Talia Increased Revenue By 108% in 6 Months
Send Jackie A Message!You opened your studio with a vision, and somewhere along the way, you started throwing offer after offer at the wall out of pure desperation. New class pack. New workshop. New retreat. Sound familiar?In this episode, Jackie sits down with Grow Mastermind client Talia Blackburn, owner of Refuge Healing Studio in Greensboro, NC, who doubled her monthly recurring revenue from $
5 Things That Will Change How You Run Your Studio This Week
Send Jackie A Message!I just wrapped Day 1 of the new Grow Mastermind cohort. Full day. Marketing and sales in the morning. Leadership and team in the afternoon.Every person in that room is smart. Works hard. Loves what they do.But they were all stuck on the same five things.In this episode, I'm breaking down the five shifts that came up again and again. If you feel like you're working w
What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Send Jackie A Message!Heather spent 15 years in a public school classroom before walking away to open Lila Within Hot Yoga in Cortlandt Manor, New York. She sold founding memberships before she signed her lease, ran meta ads on $5 a day, and opened with 60 members and enough monthly recurring revenue to cover rent, her loan, and coaching. By month three, she was at $13,100. This isn't a "
Studio Success in a Small Town with Rachel Eidson
Send Jackie A Message!You've been running your studio for years. You survived the startup phase, you survived COVID, and now a competitor just opened down the street. You're still teaching most of the classes. And that teacher training you've been meaning to launch? Still sitting on the back burner.In this episode, Jackie sits down with Rachel, owner of Elevate Coleman—a barre, yoga
Wanting to Quit to Thriving in Her Studio with Nicole Byars
Send Jackie A Message!If you've ever found yourself running your studio on fumes, resenting the business you built, and quietly googling "how do I sell a yoga studio"—this episode is for you.Nicole Byers has been in this industry for 11 years. She opened her first studio in 2015, franchised during a pandemic, dissolved the franchise, rebranded, and eventually hit a wall so hard she
Closing a 16 Year Old Studio To Thriving Online with Sandra Vanatko
Send Jackie A Message!Sandra Vanatko opened the first yoga studio in Parker County, Texas 16 years ago and built something real from scratch. After COVID changed the landscape, Sandra did something most studio owners are afraid to even consider and then she actually acted on it.In this episode, Jackie and Sandra walk through the full arc, from pioneering yoga in a skeptical market, raising private
Why Your People Keep Saying 'I'll Think About It' Instead of Booking
Send Jackie A Message!You've got a retreat coming up. A membership to fill. A teacher training launching soon. And you're getting lots of "I'm interested!", but not a lot of "I'm in."Here's what's actually happening: you've been told that urgency is manipulative, and so you've swung all the way to the other side. No deadlines. No pressure
Here Is the Strategy I Would Use to Get My Members to Stick Around Longer
Send Jackie A Message!You're getting new students in the door. Maybe you're even running ads to do it. But a few months later, they're gone—and you're right back to square one.Your students aren't leaving because your classes are bad. They're leaving because nothing is pulling them back in. Their progress is invisible. And their brain—wired to focus on the gap between
The Real Reason You’re Not Selling Enough
Send Jackie A Message!In this episode, Jackie Murphy breaks down the most important concept in business growth: the shift from teacher or employee mindset to Studio CEO identity.If you’ve ever felt scared to sell, hesitant to market your studio, or unsure about investing in your growth, this conversation will challenge how you think about leadership in your business.Jackie explains why resistance
Why Your Email List Should Be Generating 40% of Your Revenue (And Exactly What To Do If It's Not)
Send Jackie A Message!In this episode, Jackie Murphy breaks down why 40% of your studio's revenue should be coming from your email list, why most studio owners are dramatically underusing this channel, and the exact identity shift required to go from "I don't want to bother people" to becoming a CEO who uses email to lead and generate revenue. You'll learn why announcing a
Stop Building Someone Else's Dream Studio
Send Jackie A Message!In this episode, Jackie breaks down how to get out fast—starting with one question you need to answer before you hire another teacher, expand, or change your strategy: What do you want this business to do for your life?Episode Outline[00:00] Introduction + Studio CEO Agency announcement [01:20] What the comparison trap is and why it happens [02:45] The one question every stud
The 2026 Messaging Rule: If It Could Be About Any Studio, Delete It
Send Jackie A Message!You've been posting consistently. You've got the aesthetic. You're showing up on Instagram. So why aren't new students finding you?Here's the deal: if your marketing could describe any studio in your city, it's not marketing — it's filler. And in 2026, filler is costing you real students.In this episode of the Studio CEO Podcast, Jackie Murp
How Ads Became My Lifeline (And Built a Seven-Figure Coaching Business)
Send Jackie A Message!You've invested thousands in certifications. Your classes are incredible. Your teaching is top-notch. So why isn't your revenue reflecting that?Here's the hard truth: being the best teacher won't make you stand out in 2026.As more yoga and Pilates studios open across the country, studio owners are being told they need better quality teachers to compete. Bu
Your Competition Just Opened Down the Street: Now What?
Send Jackie A Message!Another Pilates studio just opened down the street. Another yoga space launched with “expert teachers” and a “welcoming community.” And suddenly, referrals feel slower, growth feels harder, and you’re wondering what actually makes a studio stand out anymore.In this episode, Jackie Murphy breaks down exactly how one Pilates studio generated $81,605 in revenue over a single Bla
From The Yoga Boss Vault: Your Business Results Are Created in Your Mind
Send Jackie A Message!If you’re trying to grow your studio and keep hitting invisible walls—this episode explains why. Jackie Murphy breaks down the real thing that creates results in your business (and it’s not an Instagram strategy or another tactic). It’s your thinking.In this Yoga Boss Vault episode, Jackie teaches the difference between the primitive brain (the part of you that’s wired for sa
How My Client Made $81,605 on Black Friday (Without Burning Out Their Team)
Send Jackie A Message!What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend.Jackie walks through the exact strategy behind the sale, including wh
My 2026 Predictions for the Yoga & Pilates Industry (And What Studio Owners Need to Do Now)
Send Jackie A Message!What’s actually changing in the yoga and Pilates industry in 2026 — and what do studio owners need to do to keep growing without burning out?In this episode, Jackie Murphy shares her 2026 predictions for the yoga and Pilates industry through the lens of data, consumer behavior, marketing trends, and business sustainability. You’ll learn why industry growth means more competit
The 3 Financial Goals Every Studio Owner Needs to Set in 2026
Send Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner needs to set for 2026: profit, salary, and revenue. Learn how to work backwards from the life you want, track your numbers monthly, and build a studio business that is profitable, sustainable, and supportive — not draining.Key Takeaways✔ Profit creat
How to Use AI in Your Yoga or Pilates Studio (Without Losing Your Brand or Your Revenue)
Send Jackie A Message!AI is changing the fitness, wellness, yoga, and Pilates industries fast — but most studio owners are unsure how to actually use it without hurting their business.In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how to use AI in your yoga or Pilates studio the right way — and where automation can quietly cost you revenue, retention, and trust. Jackie explai
You Can't Scale Past Your Own Thinking—Here's How Coaching Fixes That (with Katie Pulsifer)
Send Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Master Certified Life Coach Katie Pulsifer to explore why mindset is the real ceiling on business growth. If you’ve ever felt like you’re doing everything “right” but still can’t scale without stress, this conversation will show you why coaching is the missing skill.You’ll learn how coaching improves lead
Why Most Yoga Studios Stay Stuck at 1–9% Profit (And What the Data Says to Do Instead) with Julian Barnes
Send Jackie A Message!In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Julian Barnes, CEO of BFS Network, to unpack real data on studio profitability. Drawing from the most comprehensive State of the Industry report to date, this conversation reveals why most yoga studios remain stuck at 1–9% profit — while Pilates studios are far more likely to exceed 20%.You’ll learn the s
How to Stop Being Your Team's Problem Solver (And Start Building Leaders)
Send Jackie A Message!Is your team constantly bringing you problems instead of solutions? Do you find yourself answering "What should I do?" multiple times a day? If so, you've accidentally trained your team to stay dependent on you—and now you're the bottleneck to your own growth.In this episode, we'll break down the "Incomplete Tasks / Bring-Me-Problems" employ
From The Yoga Boss Vault: Notice Discomfort, Act Anyway
Send Jackie A Message!You have the desire to build a yoga business, but desire isn't enough—you have to take action. And that's where most yoga teachers get stuck. When discomfort, fear, doubt, or overwhelm shows up, they stop.In this episode, Jackie Murphy teaches you how to notice that discomfort and act anyway—the single most important skill for building your business.You'll lear
From The Yoga Boss Vault: Evaluate, Breathe, Keep Going
Send Jackie A Message!Building a yoga business is exactly like practicing yoga: you show up, you try something, you evaluate what worked and what didn't, you breathe, and you keep going. But most yoga and Pilates teachers stop evaluating their business actions—or they try something once, it doesn't work, and they quit.In this episode, we walk through the exact process I teach my clients
10 Business Philosophies That Built a $1.5M Coaching Business
Send Jackie A Message!What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million in revenue—without burning out.This isn't about tactics or quick wins. It's about the foundational beliefs that shape how you
AEO: The New SEO? Why Your Studio Traffic Dropped in 2025 | Studio CEO Podcast
Send Jackie A Message!Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore.You'll learn:Why more than 50% of Google searches now end w
The Myth of the Right Intro Offer
Send Jackie A Message!If you’ve ever said, “I just need to find the right intro offer,” this episode is for you. Today, we'll break down one of the most common myths in the yoga and Pilates industry: that there’s a perfect intro offer or price point that will magically fill your classes. Spoiler: there isn’t.Instead, I'll show you what actually determines your success: whether your intro
From The Yoga Boss Vault: Overcoming Imposter Syndrome
Send Jackie A Message!Ever feel like someone’s about to “find you out”? In this episode of The Studio CEO Podcast, we're talking about the sneaky voice of imposter syndrome that shows up even after you’ve built the business, filled your classes, or hit six figures. And I share the exact moment I realized how success can still trigger that quiet fear of being “a fraud.”You’ll learn why our bra
How to Build a Leadership Team That Runs Your Studio Without You (While Scaling to Multiple Locations)
Send Jackie A Message!In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to building a sold-out Pilates studio across two locations while integrating nutritional coaching and intuitive eating principles.Discove
Opening Strong: How Mandy Launched Her Studio with the Grow Mastermind
Send Jackie A Message!Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one.In this episode of The Studio CEO Podcast, Jackie Murphy talks with client Mandy, owner of The Teal Yogi, about how she used the Grow Mastermind to launch a trauma-informed studio that’s already thriving in its first year.Yo
Pack Your Classes Challenge Day One: Why Leadership Is the Key to Growth
Send Jackie A Message!In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will.You’ll learn:Why leadership, not just strategy, is the multiplier for growthThe most common leadership gaps holding studios backWhat it looks like to shift into the Studio CEO identityHow focusing on profit (not just revenue) chang
The 3 Shifts Every Studio Needs to Scale: Lessons from Greensboro Power Studios
Send Jackie A Message!What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner needs to hear.You’ll learn why communication, systems, and relationships are the foundation of growth—and how your unintentional thoughts may
The 3 Content Types That Turn Warm Leads Into Clients
Send Jackie A Message!Episode Summary:If your emails are only telling people when your next class is… they’re probably not working.Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients.In this episode of The Stud
The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know
Send Jackie A Message!Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to KnowThinking about running paid ads for your studio or wellness business? Before you hand over your credit card to Meta or Google, there are three things I want you to hear first.In this episode, I’m breaking down the biggest mistakes I see studio owners make when jumping into paid ad
Planning for Fall? 3 CEO Moves to Make Now
Send Jackie A Message!Fall is right around the corner—but before you dive into scheduling, back-to-school promotions, or new offers, let’s hit pause and do it differently. In this episode, I’ll walk you through the 3 CEO-level moves that make all the difference when planning your next season.You’ll learn:Why skipping a summer celebration leaves you in scarcityThe mistake of chasing attendance inst
The Leadership Pause: How to Stop Being the Bottleneck in Your Studio and Take Back Your Time
Send Jackie A Message!You can’t scale your studio if every decision requires your sign-off. In this episode Jackie explains the simple, powerful habit she calls The Leadership Pause: a Micro-Habit that changes how your team shows up, makes decisions, and owns results. If you’re tired of being the default problem-solver, this episode gives three practical shifts (ask first, replace approval with o
The Wellness Efficacy Problem: What the Industry Won’t Say (But You Need to Hear)
Send Jackie A Message!In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier?You’ll hear:What the stats really say about wellness in 2025The sneaky ways the industry prioritizes aesthetics over outcomesWhy your drop-in class isn’t enough anymoreWhat the next generation of wellness
How to Sell Your Studio Offers Using Instagram Stories — Without Feeling Salesy
Send Jackie A Message! In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio.So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversi
Marketing is a Skill: How to Find—and Master—Your Recipe for New Students
Send Jackie A Message!In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into:Why
Think Like a CEO: Why ROI Is the Only Metric That Matters
Send Jackie A Message!If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach. Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances.In this episode, you'll learn:Why personal finance habits (like “only spend
Why You’re Still Not Hitting $10K Months (And What To Do About It)
Send Jackie A Message!If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why.Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck.In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga an
From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
Send Jackie A Message!Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and r
The Messaging Mistake That’s Costing You Clients in 2025
Send Jackie A Message!Is your messaging actually connecting—or are you unintentionally getting scrolled past?In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.You’ll learn:The difference between descriptive and belief-based messagingHow consumer behavi
Listener Q&A: How I Plan My Week, Prioritize What Matters, Pivot in Marketing & Build Rich Relationships
Send Jackie A Message!In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks. You’ll hear how I plan my weeks for maximum momentum, what I coach my clients through when they’re stuck choosing between 12 “important” projects, how to know if it’s time to stick or pivot your marketin
Everyone on the Team Should Know the Goal
Send Jackie A Message!You’ve hired the help. You’ve delegated the tasks. So why does it still feel like you’re the only one actually carrying the vision? In this episode, we’re breaking down why your team might be checking boxes—but not moving the business forward—and how to fix it with one simple shift: getting everyone aligned around one clear, specific goal.You’ll learn how to lead your team wi
What’s Actually Worth Your Time This Summer (And What’s Not)
Send Jackie A Message!Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware mess
Behind the Scenes: What I Learned From a Franchise Deal (and Why I Walked Away)
Send Jackie A Message!Ever wonder what actually goes on behind closed doors in a fitness franchise deal?In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what s
Who Should You Hire First? The Real Answer to ‘I’ll Just Do It Myself’
Send Jackie A Message!Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth.Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours of
They’re Clicking, But Not Buying? Here’s Why (and What to Fix)
Send Jackie A Message!You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment.In this episode of the Studio CEO Podcast, Jackie breaks down:What it really means when people click but don’t buyWhy 98% of visitors won’t
From Business Owner to Leader: The Shift That Changes Everything
Send Jackie A Message!Leadership isn’t about having all the answers—it’s about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it reshaped the way I lead my business and my team.If you’re stuck in operator mode, constantly putting out fires and feeling frustrated by
Q&A Episode: The biggest obstacle to overcome & what do you when you want to quit
Send Jackie A Message!Ever felt like walking away from your studio? That “I can’t do this anymore” moment might hold more wisdom than you think. This episode isn’t about pushing through burnout—it’s about listening to what those quitting thoughts are really trying to tell you.Most studio owners think they need better marketing or pricing. But what’s often missing is the deeper self-concept work—th
Borrowed Trust: The Fastest Way to Build Credibility in Your Studio or Business
Send Jackie A Message!Building trust doesn’t have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster.I have seen so many new entrepreneurs wait until they feel "established enough" before charging premium
10X Growth & Expansion with The Leader of Island Movement
Send Jackie A Message!What if the biggest obstacle to your studio’s growth wasn’t the market—but your own doubts? For Mariesa, leader of Island Movement, achieving her vision meant shifting her mindset, letting go of doubts, and stepping into leadership. Now, she’s built a thriving community, scaled her revenue 10x, and continues to break records in 2025.In this episode Mariesa shares:Her journey
Rebuilding, Reconnecting, and Being Seen: A Real-Time Business Update
Send Jackie A Message!Eighteen months ago, my world turned upside-down. I discovered my husband’s addiction, and despite running a successful seven-figure business, I retreated. I pulled back on marketing, stopped podcasting, and focused on serving my existing clients while I navigated the hardest season of my life.When I finally emerged from my healing cocoon this January, everything had changed.
Community is a Must Have in 2025
Send Jackie A Message!What if creating a strong yoga community wasn’t about having it all figured out—but about starting small and letting it evolve? Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loyal, engaged studio in just one year.In this episode, Erin shares:her journey to discovering yoga and powerful connections she found between faith,
Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact
Send Jackie A Message!What if your mindset around financial success is holding you back?Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest money blocks holding you back and show you how to reframe wealth as a tool for growth—not greed.In this episode, we'll explore:Why your
How Mariah Achieved 550% Growth While Launching a Course—and a Baby!
Send Jackie A Message!Ever feel like burnout is standing between you and the life you actually want?In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection. Her journey proves that the ability to feel emotions deeply isn’t a weakness—it can be the foundation of a powerful, purpose-driven business
The #1 Reason Your Yoga Business Revenue Feels Unpredictable (And How to Fix It)
Send Jackie A Message!What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or looking for smarter ways to scale, this episode is filled with insights to help you create a sustainable, thriving business.In thi
Selling Certifications: Interested to Enrolled
Send Jackie A Message!What if your yoga or Pilates certification program could attract an entirely new audience and significantly boost enrollment? Welcome to the Episode 14 of the Studio CEO Podcast, where I teach you how to break free from the common marketing pitfall of speaking only to those already interested in certification. In this episode of Studio CEO, you'll learn: How to transform
How to Make Your Yoga or Pilates Studio More Productive—Without Working More
Send Jackie A Message!It’s been five years of this podcast, and after a challenging season, I’m back—reenergized and ready to reconnect with you. To celebrate, I’m kicking off February with an exciting giveaway and diving into something every studio owner needs: how to get your team to be more productive without working more. Productivity isn’t about doing more—it’s about leading better. In this e
From Passion to Profession: Tabby Johnston’s Journey to Building a Successful Yoga Business
Send Jackie A Message!Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a confident yoga business owner successfully launching a teacher training program. Through embracing self-care and focusing on meaningful connections with students, she has created a thriving enterprise that empowers both herself and those she teaches
