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Project Management and Project Marketing

Dr. Yassir Joti 1 Episodes Jul 25, 2026

A podcast dedicated to the principles of project management and project marketing. It explores how open source projects drive innovation and what managers and marketers can learn from them. Listeners get insights into effective project strategies, collaboration, and promotion.

Episodes

Marketing the project, making the innovation: A PLS-SEM study in open-source communities Jul 25, 2026 00:20:29 https://doi.org/10.1016/j.ijis.2026.100210AbstractIn the digital era marked by accelerated technological disruption, open collaboration has become a strategic imperative for innovation and provides an important background for how projects are organized and governed. This paper investigates how project marketing, through an open value co-creation strategy, can support open innovation within open-so

Project Management and Project Marketing

Episodes

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