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Behind Her Empire

Behind Her Empire

Yasmin Nouri 391 Episodes Oct 12, 2026

Behind Her Empire is a podcast that spotlights self-made women leaders and entrepreneurs, exploring how they navigate career, money, family, and life. Each episode covers their unique journey and the lessons they learned while building their empires. The series aims to empower listeners to see what's possible and inspire them to create financial freedom in their own lives.

Episodes

#394: From Business Idea to Sold-Out: Steph Hon's Playbook for Building a Business From Scratch - Founder of Cadence
#394: From Business Idea to Sold-Out: Steph Hon's Playbook for Building a Business From Scratch - Founder of Cadence Oct 12, 2026 54:48 Steph Hon is the founder and CEO of Cadence, the design company behind the magnetic Capsules that keep your whole routine in one place.What I love about Steph's story is that she really had no idea what she was doing when she started. She was a dancer turned video editor, with no background in engineering, manufacturing, or entrepreneurship. She didn't have investors lined up or a network
#393: She Worked for Everyone Else Before Betting on Herself — How Beyoncé's Makeup Artist Finally Built Her Own Brand with Mally Roncal, TV Personality & Serial Entrepreneur
#393: She Worked for Everyone Else Before Betting on Herself — How Beyoncé's Makeup Artist Finally Built Her Own Brand with Mally Roncal, TV Personality & Serial Entrepreneur Sep 28, 2026 1:01:03 Mally Roncal is a celebrity makeup artist who has worked with Beyoncé, Jennifer Lopez, Rihanna, Celine Dion, and so many more, and the founder of Mally Beauty.A big theme in Mally’s life is learning not to make herself smaller. We get into the moments that made her question whether she should tone herself down, how she learned to see what made her different as a strength, and what working with som
#392: Behind the Scenes: How We Built Beeya From Scratch - Testing, Self-Funding, and Growing the Brand with Yasmin Nouri & Kaya Purohit, co-founders of beeya
#392: Behind the Scenes: How We Built Beeya From Scratch - Testing, Self-Funding, and Growing the Brand with Yasmin Nouri & Kaya Purohit, co-founders of beeya Sep 14, 2026 56:01 Today I’m sharing the conversation my co-founder Kaya and I had on Be Well by Kelly, our dear friend Kelly LeVeque’s show. Since Kelly is a nutritionist, bestselling author, and founder herself, it was fun to have her turn the questions on us.I wanted to share this conversation here because we really get into what it actually looks like to build a business from the beginning. We get into ques
#391: Before You Decide to Quit Your Job: Here's How to Turn What Frustrates You at Work Into a Business with Lauren Kleinman, founder of Dreamday
#391: Before You Decide to Quit Your Job: Here's How to Turn What Frustrates You at Work Into a Business with Lauren Kleinman, founder of Dreamday Aug 31, 2026 51:16 Lauren Kleinman is the founder of Dreamday and co-founder of Quality Media and The Quality Edit. She coined the term "performance PR," built two agencies without raising a dollar, and today leads more than a hundred people.Before any of this, Lauren spent almost a decade as an employee. First employee at StartEngine. Sixteenth at Scopely, which sold for billions. Then first employee at Ritual. She
#390: Nobody Believed in Her Idea. Now It's a Billion-Dollar Company Every Influencer Uses - Amber Venz Box, Co-founder of LTK
#390: Nobody Believed in Her Idea. Now It's a Billion-Dollar Company Every Influencer Uses - Amber Venz Box, Co-founder of LTK Aug 17, 2026 54:38 Amber Venz Box is the co-founder and president of LTK, the multi-billion-dollar business that turned influence into a global economy. She built the creator economy before anyone had a name for it, and today LTK drives $6 billion in annual retail sales and reaches more than 44 million monthly users.But here's what you might not know. When Amber started in 2010, the word "blogger" wasn't even in the
#389: "I Was 60 Days From Bankruptcy": How Manifestation, Inner Child Work & One Viral Video Saved Her Company & Rebuilt Her Life with Mayssa Chehata, Founder of BEHAVE
#389: "I Was 60 Days From Bankruptcy": How Manifestation, Inner Child Work & One Viral Video Saved Her Company & Rebuilt Her Life with Mayssa Chehata, Founder of BEHAVE Aug 3, 2026 1:15:51 Mayssa Chehata is the founder of BEHAVE Candy, a low-sugar, clean-label candy brand that just landed in nearly 2,000 Target stores nationwide and sold out within the first week.But here's what you might not know. Two years ago, Mayssa was calling her lawyer to ask what bankruptcy would look like. She had left a dream career at the NFL, Uber, Daily Harvest, and SoulCycle to build a candy her diabet
#388: It's Never Too Late: How a 65-Year-Old Retiree Built a Multi-Million Dollar Brand with Helen Lo, Founder of Lo & Sons
#388: It's Never Too Late: How a 65-Year-Old Retiree Built a Multi-Million Dollar Brand with Helen Lo, Founder of Lo & Sons Jul 20, 2026 51:55 Helen Lo is the founder of Lo & Sons, the cult-favorite travel bag brand that basically invented the stylish carry-on for working women.Helen started the company at 65 years old, after she had already retired. She was born into a privileged family in China that lost it all when her father died. She grew up in poverty, went to boarding school at seven, and promised herself she would never be po
#387: Rethinking Fertility: Why You're Not Too Old & Men Are Half the Equation with Ronit Menashe & Vida Delrahim, co-founders of WeNatal
#387: Rethinking Fertility: Why You're Not Too Old & Men Are Half the Equation with Ronit Menashe & Vida Delrahim, co-founders of WeNatal Jul 6, 2026 54:33 This week I'm joined by my co-founder of Beeya Wellness, Kaya Purohit, and we're sitting down with two women who completely changed how I thought about my own fertility journey: Ronit Menashe and Vida Delrahim, the founders of WeNatal. These two are best friends who go all the way back to their Nike days, and years later, they each had a miscarriage one week apart. When the doctors said "it's just
#386: Her Launch Flopped With Zero Sales. Now It's a Celebrity-Favorite, 8-Figure Brand. Jenny Lei, founder of Freja
#386: Her Launch Flopped With Zero Sales. Now It's a Celebrity-Favorite, 8-Figure Brand. Jenny Lei, founder of Freja Jun 22, 2026 48:51 Jenny Lei is the founder of Freja, the cult-favorite vegan handbag brand that you've probably seen on Hailey Bieber, Sarah Jessica Parker, and all over your feed.But here's what you might not know. Jenny started Freja with no fashion background, no design experience, and no investors. She funded it herself with money she made from a dropshipping business she built after Googling "how to make money
#385: She Had No Sales & Almost Quit — Then One Pivot Changed Everything. Today It Does $300M+ in Revenue. Mariam Naficy, Serial Entrepreneur
#385: She Had No Sales & Almost Quit — Then One Pivot Changed Everything. Today It Does $300M+ in Revenue. Mariam Naficy, Serial Entrepreneur Jun 8, 2026 51:30 Mariam Naficy is the founder and chairman of Minted — the online marketplace where independent artists around the world sell everything from cards to wall art to home decor. She's also the founder and CEO of Arcade, an AI platform reimagining how physical products get designed and made.But before any of that, Mariam was the child of immigrants who fled Iran after the revolution and rebuilt their l
#384: The Real Reasons Women in Their 30s & 40s Are Developing Autoimmune and How to Protect Your Body Now with Dr. Tanda Cook and Dr. Katie Collier 
#384: The Real Reasons Women in Their 30s & 40s Are Developing Autoimmune and How to Protect Your Body Now with Dr. Tanda Cook and Dr. Katie Collier  May 25, 2026 56:06 This week I'm joined by my co-founder of Beeya Wellness, Kaya Purohit, and together we're sitting down with Dr. Tanda Cook and Dr. Katie Collier. If you've been around the show, you already know them. This is their fourth time on the podcast, and there's a reason we keep bringing them back. They're naturopathic doctors who work with women every single day on the stuff most doctors miss. The fatigu
#383: “You're Not Behind, You're Just Building": How This Founder Built America's #1 Maternity Brand With $28K, No Connections & Zero Permission to Start - Ingrid Carney, Founder of Ingrid & Isabel
#383: “You're Not Behind, You're Just Building": How This Founder Built America's #1 Maternity Brand With $28K, No Connections & Zero Permission to Start - Ingrid Carney, Founder of Ingrid & Isabel May 11, 2026 53:13 Ingrid Carney is the founder of Ingrid & Isabel, the largest maternity brand in the United States. Before any of that, she co-founded a Silicon Valley startup that ended with the dot com bust. Then she got pregnant, couldn't button her pants on the way to a VC pitch, used a tube top to hold them in place, and that quick fix became the Bellaband, the product that built Ingrid & Isabel.

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