The Same Side: A Digital Marketing Podcast Rooted in Human Connection
The Same Side is a digital marketing podcast that emphasizes the importance of human connection in the industry. Host Jonathan Danz aims to break down barriers of jargon and insecurity between marketing departments and agencies. Drawing parallels from shared experiences like the World Cup, he argues that marketing succeeds through understanding and listening. With 20 years of experience as Director of Ad Ops and Analytics, Danz explores broader issues that can either hold marketers back or set them free.
Episodes
Episode 9: Part 2 - Talking Website Optimization for Everyone with Tech Director Justin Ferrell
In this episode, Jonathan and DR Tech Director Justin Ferrel discuss technical web optimization strategies that most anyone can do -- even if they don't have a dev background - to improve user experience and search engine performance.Performance OptimizationUnused ElementsJustin Ferrell recommends removing unused WordPress plugins, outdated heat mapping tools, and stray embedded scripts, sinc
Episode 8: Part 1 - Talking Website Optimization for Everyone with Tech Director Justin Ferrell
Host: Jonathan Danz, Director of Ad Ops and Analytics, Digital Relativity Guest: Justin Ferrell, Technical Director, Digital RelativityEpisode OverviewPart one of a web optimization series for non-technical audiences. Justin covers one of the easiest and most impactful optimizations anyone can do: image optimization.Key TopicsJustin's BackgroundFirst employee at Digital Relativity (started at
Episode 7: Turning Data Into Insights
Data without a decision attached is just trivia. Jonathan breaks down how to move from GA4 observations to real, actionable insights.Topics covered:Why dashboards full of numbers rarely trigger meaningful next stepsGA4 as a "camera," not a decision maker, and why its AI Insights are just observations, not insightsReal example: a higher ed client's active user trend led to uncovering
Episode 6: SEO FOMO in the Age of AI Search
SEO FOMOThe Same Side: A Digital Marketing Podcast Rooted in Human ConnectionSep 17, 2026 · Show notes by @Jonathan DanzEpisode SummaryHost Jonathan Danz uses the "Buddy in Elf" metaphor to explore SEO FOMO in the AI search era. With GEO, AEO, LLMO and a dozen other acronyms flooding marketing feeds, it's easy to feel like you're missing out on some secret to ranking well. The
Episode 5: Wrapping Your Head Around Google Analytics (GA4)
Show NotesThe Same Side: A Digital Marketing Podcast Rooted in Human ConnectionHost: Jonathan Danz, Director of Ad Ops and Analytics at Digital RelativityEpisode SummaryAre you neck-deep in Google Analytics 4 (GA4) on a daily basis, or do you only encounter its metrics during status calls? Either way, wrapping your head around the basics of this platform can give your marketing efforts a serious l
Episode 4: Getting the Idea Across with Dashboards
Episode 4 Show NotesGetting the Idea Across: Data VisualizationPodcast: The Same Side: A Digital Marketing Podcast Rooted in Human ConnectionHost: Jonathan Danz, Director of Ad Ops and Analytics at Digital RelativityEpisode Title: Getting the Idea Across: Data VisualizationEpisode SummaryIn this episode, host Jonathan Danz explores the power of dashboards and data visualization in digital marketin
Episode 3: Making Sense of AI
In this episode, Jonathan, Director of Ad Ops and Analytics at Digital Relativity, steps away from dashboards this episode to tackle AI head on. He pushes back on the FOMO everyone feels watching AI get bolted onto every piece of software, pointing out that even Dario Amodei has admitted Anthropic doesn't fully understand how these models behave day to day. If the people building this stuff d
Episode 2: Using Context to Find Meaning
Jonathan breaks down the fear of asking questions in analytics meetings, and why paying attention plus educating yourself are the only real paths to leveling up. He covers the basics: impressions, clicks and CTR, then shows how the same numbers can mean completely different things depending on campaign goals and audience. A niche B2B campaign with a 1% CTR might be a win. A broad consumer campaign
Episode 1: Introducing The Same Side
In this episode, host Jonathan Danz, Director of Ad Ops & Analytics at Digital Relativity, introduces The Same Side podcast.About the PodcastMission: This podcast is dedicated to breaking down the barriers between agencies and their clients to facilitate real, human-focused work.Core Philosophy: The show emphasizes that despite the tools or sectors involved, the most critical aspect of marketi
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