Understanding IP Matters
Understanding IP Matters is a podcast that features entrepreneurs, inventors, content creators, and experts sharing their intellectual property stories, including the challenges and successes they have experienced. Brought to you by the Center for Intellectual Property Understanding, a nonprofit founded in 2016, the show aims to raise awareness about IP, highlight its value, and encourage sharing. Each episode explores how IP impacts innovation and business, offering insights into patents, trademarks, and other IP issues. The series is designed for anyone interested in the role intellectual property plays in today's economy.
Episodes
A Leader in the $370B Character Licensing Boom
Send us Fan MailCharacter licensing is a $370 billion global industry — and most people have never heard of it. Bruce Berman sits down with David Born, CEO of Born Licensing and one of the world's leading experts in character and IP licensing for advertising. From placing Buddy the Elf in a UK supermarket ad to helping Geico license Angry Birds, David breaks down how brands use intellectual p
How the University of Kentucky is Building AI-Forward Culture and Driving Economic Impact
Send us Fan MailProtecting intellectual property at a university should come before sharing itIan McClure, Vice President of Research and Innovation at the University of Kentucky, makes the case that intellectual property isn't a barrier to innovation — it's the scaffolding that makes innovation possible. In a wide-ranging conversation with host Bruce Berman, Ian discusses how UK is lead
Scaling IP Benefits: Tencent, the White House, and AI
Send us Fan MailDanny Marti has navigated IP from the Obama White House to the boardrooms of some of the world's most powerful companies. As President Obama's intellectual property enforcement coordinator — the so-called "IP czar" — Danny helped shape a whole-of-government approach to IP strategy. Today, as Head of Public Affairs and Global Policy at Tencent, he oversees IP pro
Greenhouses for Innovation: Balancing Patent Rights and Public Good with Laura Peter
Send us Fan MailLaura Peters provides rare perspective to intellectual property awareness, having served as Deputy Director at the U.S. Patent and Trademark Office under Andre Iancu before becoming Executive Director of Research at UNC Charlotte. She tackles persistent misconceptions about patents in university settings, where publication incentives often overshadow commercialization opportunities
AI and IP Law, A Cautious Embrace
Send us Fan MailWayne Stacy brings a unique perspective from his role as executive director of Berkeley Center for Law and Technology. From his early days as a patent litigator to directing the Silicon Valley USPTO office and earning a Fulbright to work in Nepal, Wayne has witnessed dramatic changes in how technology affects legal practice. This conversation explores how AI is transforming legal e
Capital Can Transform Invention Rights
Send us Fan MailWhy do many businesses prefer lawsuits over licensing deals — and what does IP capital mean for innovation?Phil Hartstein, co-founder of Soryn IP Capital and former CEO of Finjan Holdings, shares insights from orchestrating almost $500 million in licensing deals. He explains why patent licensing has shifted from corporate boardrooms to courtrooms, and discusses the economics of pat
3-D Chess: AI's Race for Market Share and IP Supremacy
Send us Fan MailAllison Gaul, senior counsel at BCG-X, an invention development and commercialization company, discusses the evolving AI landscape, where intellectual awareness meets real-world strategy. As both a former patent examiner and litigator with a Harvard graduate degree in business analytics, she offers insider perspectives on how companies secure IP rights, why investors now prioritize
Man of 1000 Faces: The Renaissance Journey of Eric Bear
Send us Fan MailWhen creativity meets intellectual property, innovation has no boundaries.Eric Bear has licensed intellectual property to all major U.S. studios and Fortune 500 companies while maintaining a successful acting career. With over 100 patents covering software and video technology, Eric's seamless expansion invention was popularized by The Matrix and licensed to Disney, Fox, and o
Copyright Piracy Costs America up to $71 Billion: Hollywood Producer Ruth Vitale Speaks Out
Send us Fan MailRuth Vitale, Oscar-winning producer and CEO of Creative Future, reveals the devastating impact of copyright piracy on America's entertainment workforce. Piracy costs the economy up to $71 billion annually and threatens 560,000 jobs across film and television. Ruth explains how small business IP protection matters for the 122,000 companies serving Hollywood, why copyright law b
AI Adoption Moves At The Speed of Trust
Send us Fan MailAward-winning educator and IP advocate Daryl Lim joins Bruce Berman to explore the intersection of artificial intelligence and intellectual property education. Broadcasting from Singapore, Daryl shares his global perspective on how AI is reshaping IP frameworks, from the $1.5 billion Anthropic settlement to the emergence of new data rights. This conversation examines IP leadership
Patents Don't Block Innovation, Ignorance Does
Send us Fan MailJoin host Bruce Berman for an illuminating conversation with Henry Hadad, Head of Intellectual Property Rights at Bristol-Myers Squibb. This episode explores how intellectual property education and strong patent protection drive medical breakthroughs while addressing common misconceptions about IP rights. Hadad shares his unique journey from a creative family background—his uncle w
Celebrated MIT engineer and entrepreneur develops medical devices to treat cancer and other diseases
Send us Fan MailMichael Cima is a researcher, inventor and entrepreneur who has spent 40-years creating advanced medical devices that focus on diagnostics and treatments for cancer, metabolic diseases and trauma. He is also devoted educator mentoring the next generation of creators about the broad benefits of IP rights. Support the showUnderstanding IP Matters is brought to you by the nonprofit Ce
This Fashionista Doesn't Wear Fashion - She Covers It
Send us Fan MailJulie Zerbo is an editor, lawyer and business analyst who covers the business of fashion, including its evolving use of licensing and IP rights. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the
When IP rights lose their property-like function innovation suffers
Send us Fan MailAuthor Jonathan Barnett argues that tilting the IP playing field to the benefit of the biggest companies is a much greater threat to innovation, business and democracy than we are willing to admit. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. Th
AI needs the right balance of innovation and regulation to thrive
Send us Fan MailBrandie Nonnecke heads the CITRIS Policy Lab, a tech research center at UC Berkeley that focuses on IT and deep tech and explores topical issues, including personal data privacy, digital access equity, AI bias, and the influence of social media on democracy. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (C
"Emmy Award-winning immunologist is re-making the idea of science and technology "
Send us Fan MailDr. Bertley is a nine-time Emmy Award winning educator who believes that inventions and creative expression are for everyone, from school age children to leading research institutions. Science, technology, engineering, arts, math (STEAM) are his passion. As CEO of the leading U.S. science museum, Center for Science & Indusry (COSI), he is living it. Support the showUnderstandi
"Too much AI regulation threatens competition and jobs," says former USPTO Director
Send us Fan MailArguably the most successful USPTO Director, Andrei Iancu, worries that fear of an AI apocalyps are over blown and that too much regulation could be a bigger threat to the U.S.'s ability to compete than too littleSupport the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partn
"Unreliable U.S. tech patents impede breakthrough innovation"
Send us Fan MailA leading patent market expert explains how the ennactment of bi-partisan IP legislation before Congress can help inventions to become more meaningful.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and exper
Ex-war photographer helps remove the mystery from images and content
Send us Fan MailAdobe, NYT and Twitter-lead initiative uses open source software to track image origination and changes to spot fakes and prevent abuse. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space
Policy won't save U.S. innovation; respect for property rights can
Send us Fan MailIP's leading historian and policy expert says the U.S. is undermining the model innovation rights system that it layed the foundation for in the U.S. Constitution. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading in
Singer-songwriter says AI could turn content providers into an endangered species
Send us Fan MailBoundary-breaking indie songwriter and cultural critic, Elizabeth Nelson, says streaming and AI threaten working musicians and hurt listeners, too.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts t
Beyond ‘Shark Tank’ – How This Entrepreneur Overcame a Sea of Obstacles
Send us Fan MailBullies couldn't stop Akeem, nor clinical depression. He gets his strength from connecting with people. Snoop Dogg called him a marketing genius.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and expert
NYC's #1 inventor shares his secret for working smarter
Send us Fan MailJames started out as a math whiz, who loved games and calculating risk. That led him to problem-solving and 780 U.S. patents. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share th
How AI + IP are making an impact on early cancer detection
Send us Fan Mail"Once the 'human' education of an AI-driven device is completed, the machine will learn on its own," says Dr. Alan C. Nelson, cancer diagnostics developer with 142 patents and 30 years AI experience. "It becomes way smarter and quicker-thinking than the teacher." Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for In
Create, invent, track: Managing digital rights for IP and AI value
Send us Fan MailMulti-Grammy Award winner, inventor and CEO of Intertrust Technologies use innovative technology to authenticate and track content and IP. More creative expression means faster speed, greater value and digital management challenges. Keeping up will never be the same. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Underst
IP and AI: Lessons for students, businesses and governments
Send us Fan MailTwo leading educators address gaps in IP understanding and the need for more and better IP awareness among all students. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their I
AI Beyond ChatGPT: How a healthcare investor and INDYCAR engineer are taming big data
Send us Fan MailSupport the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: explore@understandingip.org
The mysteries of design patents - Preventing abuse before it happens
Send us Fan MailDesign patents are less patents than trademarks with copyright qualities. Their importance has grown not only because of the distinctive look and feel of new products, but because of their functionality. IP licensing and legal experts, Brian Hinmand and Elizabeth Ferrill, tell UIPM listeners why DPs work best in a portfolio of IP rights. Support the showUnderstanding IP Matters i
Special Guest: Tech pioneer Marshall Phelps, who established IP businesses at Microsoft and IBM
Send us Fan MailSupport the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP stories.Subscribe on your platform of choice or visit understandingip.org. To reach us: explore@understandingip.org
Piracy or Policy? Maintaining U.S. Technology Leadership in the Digital Age
Send us Fan MailU.S. tech leadership is slipping away. Uncertain and easily infringed IP rights are a major reason. How can the nation get back its creation mojo? Two experts, one a successful invento and the other a ex-ITC Commissioner tell us.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support fr
Infuencer - Educator is Attracting Diverse Audiences to IP Awareness and Ethics
Send us Fan MailDigitalization and, now, A.I. have changed our see of the world. Prof Casey offers a fresh perspective on copyright, ethics and IP awareness delivered in a manner resonates with a wide range of audiences and ages. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners
Making Innovation Pay — Ex- Microsoft and IBM IP Heads Talk About Return on Investment
Send us Fan MailOnce an income generator for large companies and independent inventors alike, patent licensing has fallen victim to over-correction. Its impact is only beginning to be felt.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leadin
Tech Partnerships - From Government to University to Consumer
Send us Fan MailAfter more than 40 years of successful public-privtate partnerships, universities and businesses are still fighting to maintain the opportunities provided by the Bayh-Dole Act. Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides l
AI Bots, Creators and Copyright – Learning to Live Together
Send us Fan MailTool or weapon? Generative AI has recently opened a new world of opportunity and danger. For creators, consumers and society using AI queries fairly is no simple matter.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading in
IP in the Classroom: What Entrepreneurs and Students Need to Learn Today
Send us Fan MailTeaching intellectual property rights is no easy feat. Teaching about them meaningfully to students, entrepreneurs, business majors and others is a challenge. Join ‘Understanding IP Matters’ for a special episode, featuring two IP education champions, one an inventor, with decades of experience teaching IP to a range of students and creators and a load of suggestions. Support the s
IP Investing - What is it? Who does it? Why it matters?
Send us Fan MailInvesting today means taking a stake in company-defining rights, like patents, copyright and trademarks. Technology and product investors are IP investors - even if many do not realize it. Who are they? How do they measure success? What do they mean to innovation?Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understandi
Inventor and author Arlyne Simon wants to change the world - and how children view it
Send us Fan MailInventor, author and entrepreneur Arlyne Simon says creative problem solving should be the foundation for every child's education. The earlier the better. The Intel Corporation biomedical engineer believes failure is a part of every invention's success, and that we need to learn how to fail to succeed.Support the showUnderstanding IP Matters is brought to you by the nonpr
Rising to the China Challenge - Why the U.S. must capture IP value, not just create it
Send us Fan MailU.S. innovation the foundation of its history and success. To compete successfully in today's global economy two experts – one, the most cited business scholar - suggest that the nation will need to do a better job on innovation policy and value capture. The fate of the U.S. hangs in the balance.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center
Embracing Open Innovation: The Business of Licensing With or Without Patents
Send us Fan MailStephen Key is a unique inventor and entrepreneur. He is also an licensing educator with thousands of students in more than 65 countries. His approach targets companies with an “open innovation” platform. These businesses, Key says, are hungry for new ideas and how to build and market them, whether they are patented or not. His product endorsers have included celebrities from Micha
Rock On – ‘Cracker’ Lead Singer Advocates for Musicians and Creators
Send us Fan MailSongwriter and copyright activist, David Lowery, led a class action against Spotify for failure to pay songwriters and publishers fairly. He won a $43 million settlement. Copyright is not only about creator survival, it is about who gets to determine what is creative and what and how the market values it. Support the showUnderstanding IP Matters is brought to you by the nonprofit C
Beyond the Headlines: Two Veteran Reporters Confront IP Media Coverage
Send us Fan MailTwo veteran IP journalists look at coverage of patent and other IP disputes and legislation. Are reporters sufficiently informed to write about IP developments? Can their sources and the publications they work unwittingly impede the accuracy of their coverage?Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (
Investor View: Why Market Leaders Want to Kill Creative Destruction
Send us Fan MailSome technology companies embrace inventions and patents but other just stockpile them, more out of fear for how they may disrupt their leadership position. Some investors regard IP rights positively; others do not. After massive legislative and judicial weakening can patents still be relied upon to help generate reasonable returns? Veteran VC and technology investor Gary Lauder we
The Secret is Out – Trade Secrets are Driving Competitive Advantage
Send us Fan MailNational Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete. Support the showUnderstanding IP Matters is brought to you by the
Crypto and NFTs: Creators’ rights at the crossroads
Send us Fan MailSam Ewen, head of CoinDesk Studios, discusses the various intersections of brand and virtual property in the digital age.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and experts the space to share their IP
Preparing Students To Compete in a Digital World
Send us Fan MailSpinal surgeon and inventor, Gary Michelson, has generated 992 patents. The billionaire philanthropist is devoting his time and portion of his giving to an innovative approach to IP education for all.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors.
‘Storytelling is critical – it defines everything’
Send us Fan MailAs a 27-year old Tiffany Norwood did something no other entrepreneur or inventor had accomplished: she raised $670 million dollars to fund a startup and build the first-ever global digital radio platform and launch three satellites into space. Norwood, who is one of the first successful black female tech entrepreneurs, is Founder and CEO of Tribetan an EdTech company focused on tea
The High Cost of ‘Free’ Content
Send us Fan MailFilm producer, Wall Street dealmaker and ex-Bob Dylan tour manager Jonathan Taplin says we need to treat content and content creators better or pay the cost.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and
The Biggest Retailer Was No Match for This Entrepreneur
Send us Fan MailAward-winning inventor Dan Brown on how his successful ‘Bionic Wrench’ was knocked off by the largest U.S. retailer and the patent battle that he both won and lost.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovat
The Hidden Value of IP Understanding
Send us Fan MailChief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns.Support the showUnderstanding IP Matters is brought to you by the nonprofit Center for Intellectual Property Understanding (CIPU) with generous support from its partners and sponsors. The podcast provides leading innovators and expe
‘The ‘Perception’ Premium: How IP understanding promotes value’
Send us Fan MailThis podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’?To watch the video version of Day Two of IPAS click here.Fo
‘How can schools better teach students about intellectual property?’
Send us Fan MailThis podcast features the third of four panels from the 2021 IP Awareness Summit, held in conjunction with the Kellogg School of Management.The panel of experts looks at how students learn about IP, and from whom, varies widely by school, department and educator. What can business and other schools do to provide students what the IP understanding they need? (CIPU’s Business School
'What does China’s IP rights explosion mean for innovation?'
Send us Fan MailThis podcast features the second of four panels from the 2021 IP Awareness Summit.The panel of IP experts looks at how in less than two decades China has gone from an emerging innovator with few IP rights to a global leader. How has China’s emergence and use of IP changed the global innovation landscape?To watch the video version of day 1 of IPAS click here.For more information abo
‘Does the IP system effectively promote diversity and entrepreneurship?
Send us Fan MailThis podcast features the first of four panels from the 2021 IP Awareness Summit, a webinar event held with Northwestern Kellogg School of Management. The panel looks at how American successes in innovation, the arts and brands are tied to the IP system – and if the system is equally effective when it comes to independent and minority inventors, creators and entrepreneurs.To watch
Part II ‘Living with the Impact of Covid-19: Developing Work-Life Solutions'
Send us Fan MailThis podcast is part two of “Living with the Impact of Covid-19.” It looks at the role of IP rights in developing work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business. To watch the video version of this podcast click here.For more information about CIPU, please visit out website at understandingip.org.
Part I ‘Living with the Impact of Covid-19: Identifying Work-Life Solutions’
Send us Fan MailThis podcast is part one of “Living with the Impact of Covid-19.” It looks at the role of IP rights in identifying work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business.To watch the video version of this podcast click here.For more information about CIPU, please visit out website at understandingip.org.S
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