Inside Independent Publishing (with IBPA)
Inside Independent Publishing (with IBPA) is a podcast that helps independent publishers become smarter by sharing powerful ideas, strategies, and tools for success. The show features interviews with independent publishers, author publishers, hybrid publishers, and other industry professionals such as distributors, printers, reviewers, booksellers, and marketers. It is sponsored and supported by the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S. serving independent publishers. The host is Christopher Locke, IBPA's Director of Membership & Member Services.
Episodes
Why Independent Publishers’ Media Pitches Get Ignored (and How to Fix It)
Most publishers’ media pitches get deleted in five seconds — and it's usually because of fixable mistakes. In this episode of “Inside Independent Publishing (with IBPA),” strategic media coach Mary O’Donohue reveals: why many pitches to the media fail what to send (and never send) once a producer says yes which media formats actually move book sales and more This episode i
The Book Strategy Session Every Indie Publisher Should Have with Their Team & Authors
In this episode of “Inside Independent Publishing (with IBPA), PTP Press Publisher Joylynn Ross explains why one of the most important conversations an independent publisher can have with their team and their authors should happen before the publishing process even begins.
By aligning with your team’s and the author's visions for the book, defining clear goals, and creating a shared strategy for s
How to Build Sustainable Business Growth through Niche Publishing
How can independent publishers achieve sustainable growth in an increasingly competitive marketplace?
In this episode of “Inside Independent Publishing (with IBPA),” AdventureKEEN Publisher and COO Molly Merkle shares advice about the power of niche publishing and the strategies publishers can use to build loyal readers, stronger sales, and resilient businesses.
You’ll learn practical tactics abou
The Book Editing Roadmap: Every Stage Your Book Needs
Every standout book has one thing in common: a strong editorial process behind it.
In this episode of “Inside Independent Publishing (with IBPA),” the Editorial Freelancers Association’s Director of Professional Development Asher Rose Fox demystifies what it really takes for independent publishers, author-publishers, and authors to transform a manuscript into a market-ready book—covering every st
An Insider’s Guide to Selling Your Books to Schools and Educators
Breaking into the education market can transform your publishing business—but many independent publishers and author-publishers don’t know where to start.
On today’s episode of “Inside Independent Publishing (with IBPA),” Teacher Created Materials Publisher, Trade Division Kyra Ostendorf pulls back the curtain on how books actually get into schools and classrooms, revealing the strategies, positio
From Local to Global: How Independent Publishers Land International Rights Deals
Want to take your books beyond the U.S. and into global markets—but not sure where to start?
In this episode, Gryphon Publishing Consulting Owner Mary Jo Courchesne breaks down the entire process of selling international rights, so independent publishers can turn their books into opportunities around the world.
You’ll learn:
how to determine whether your title is a good fit for international ma
Live Events, Real Results: Marketing, Logistics & Sales Tips for Independent Publishers
In a crowded marketplace, a well-executed in-person event can do more than sell books—it can elevate a publisher’s brand, build lasting reader relationships, and open doors to new opportunities.
In this episode of “Inside Independent Publishing (with IBPA),” W. Brand Publishing Founder JuLee Brand will dive into practical, real-world advice for independent publishers who want to turn live events
Funding 101 for Independent Publishers: Grants, Fellowships, and Other Creative Ways to Raise Money
Running an independent press on a tight budget? You’re not alone — and you’re not out of options. This episode of Inside Independent Publishing (with IBPA) explores funding opportunities many indie publishers miss.Shero Comics founder Shequeta Smith shares practical advice on finding and securing grants, fellowships, paid creative opportunities, and other nontraditional funding sources to help sus
Unlocking AI: Expert Tips Every Independent Publisher Needs Now
Every single day, there are news stories about artificial intelligence (AI)—most notably, controversies about unethical practices by companies that offer AI services—so independent publishers are trying to determine if using AI is the right fit for their businesses.Author and Indie Author Magazine Co-Founder and Publisher Chelle Honiker joins “Inside Independent Publishing (with IBPA)” to share he
Audiobooks: Insider Tips to Produce & Sell Titles More Profitably
Audiobook sales have been on the rise for many years, and they show no signs of stopping; so many independent publishers are hoping to take advantage of this boom. But there are important factors to consider first. Will the return on investment be worth the cost of producing an audiobook? How do you produce a quality audiobook on a lean budget? What genres perform the best as audiobooks? Do you ma
Best (and Worst) Book Marketing Strategies
The question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We’re always happy to help, so IBPA’s Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing tactics, including how you can get your book vetted so bookstores, librarians, and consumers will be more like
How to Find Your Book Publishing Niche to Thrive
Canadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It’s always helpful to learn from other publisher’s stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered the best books for their business, how they build
How to Create a Sensational Book Marketing Plan
Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for market
How Do You Set Up a Hybrid Publishing Company?
Should you set up your publishing company as a hybrid publisher? To help answer that question, Broad Book Group’s co-founder Dr. Jennifer Dorsey joins “Inside Independent Publishing (with IBPA)” to share details about how they formed their hybrid publishing business, including how they set up contracts with authors, how they handle book distribution, how they decided what types of marketing servic
Savvy Strategies for Book Advertising on Google, Facebook, Instagram, & More
Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional exposure for your books and possibly lead to more sales, but which platforms are better for garnering sales as compared to visibility, and what types of images and copy work best for each site? Also, how long is the ideal time to run an ad? Ingram Content Group’s Senior Manager, Consumer Products & Servic
Improve Book Marketing Strategies by Understanding Reader Habits
Understanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader’s preferences, so NetGalley’s Customer Success Manager Katie Versluis and Social Media Manager Hallie Fields jo
How Independent Publishers Can Maximize Their Author’s Bookselling Reach
The more independent publishers and their authors work together on their book marketing efforts, the better chance they have of selling more books. One of the main focuses of independent publisher Wordeee is figuring out how to leverage the relationships that their authors already have to maximize the reach of their book marketing efforts. Wordeee CEO Marva Allen and COO Patrice Samara join “Insid
Which Book Distributor is the Right Fit for Your Goals - IngramSpark, Draft2Digital, Or Another?
To set your books and audiobooks up for the best chance at success, you need to make your titles available to purchase in as many retail outlets as possible. Author and book publishing consultant Erin Wright joins “Inside Independent Publishing (with IBPA)” to share her expertise about the most effective methods to distribute books and audiobooks to as many retail sites as possible, including deta
Amazon: How to Strengthen Book Sales & Discoverability
Amazon is still the world’s largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies’ Director of Sales and Education Joshua Tallent as a guest on “Inside Independent Publishing (with IBPA)” to sh
Increase Profits by Selling Clever Book-Related Products
Publishing books is the main focus and source of revenue for independent publishers, but there are many alternative revenue streams that can be lucrative. President and Publisher for Gibbs Smith Books & Gift Suzanne Taylor joins “Inside Independent Publishing (with IBPA)” to share tips about the sidelines they create, including how they decide what products to make, which are the most popular, whe
Pitching for Publicity from Podcasts, Blogs, and More
To garner as much attention for your books as possible, it’s important for independent publishers and author publishers to connect with audiences outside their network. Alliance of Independent Authors (ALLi) Campaigns Manager Matty Dalrymple joins “Inside Independent Publishing (with IBPA)” to share expert advice about how to land interviews on podcasts, blog sites, and with reviewers, including
How Merging Independent Publishing Companies Leads to Greater Success
Ambika Sambasivan and Suhani Parikh each had their own successful independent publishing company, Yali Books and Modern Marigold Books, but when they met in 2022, they realized that their companies had similar missions and that they could be even more successful if they combined their businesses.Ambika and Suhani join “Inside Independent Publishing (with IBPA)” to share details about the challenge
How Independent Publishers Can Build Successful Working Relationships with Their Authors
One of the most important relationships independent publishers have is with their authors, so how can publishers ensure that it's a productive working relationship? American Academy of Pediatrics Senior Editor Kathryn Sparks joins “Inside Independent Publishing (with IBPA)” to share advice about how publishers can successfully work with their authors based on her two decades in the industry.She’l
Direct-To-Consumer Book Sales Strategies
One of the most effective methods for independent publishers and author publishers to sell books is through direct-to-consumer sales. Motina Books Publishing Owner Diane Windsor joins "Inside Independent Publishing (with IBPA)” to share tactics that have worked best for her, including selling books directly through her publisher website, in-person events, and more.PARTICIPANTSDiane Windsor is the
Set Your Book Up for Success for the Library Market
One of the most consequential topics among independent publishers is how they can get their books into libraries. IBPA is always looking for ways to set indie publishers up for success, so we invited Becky Spratford on the podcast who has been working with the library market in multiple capacities for over two decades. Becky shares expert tips about how to collaborate with your local libraries to
Tips to Increase Revenue & Run Your Indie Publishing Business More Successfully
Bookselling profit margins can be tight for independent publishers, but with some ingenuity, publishers can create additional revenue streams. Agate Publishing President Doug Seibold has had great success with his publishing company, as well as various endeavors related to publishing, so he joins “Inside Independent Publishing (with IBPA)” to discuss package trade publishing and his newest venture
How Publishers Can Use Strategic Partnerships to Grow Book Sales
In a saturated book market where the Big 5 publishers carry a lot of weight, independent publishers have come up with some clever tactics to garner attention for their books. One such publisher is Muse Incorporated. Founder and CEO Leah Hernandez joins "Inside Independent Publishing (with IBPA)” to share details about how she’s created strategic partnerships to grow book sales; how she’s gotten he
Solutions to Independent Publishers’ Challenges with Traditional Distribution
Distribution continues to be one of the most consequential pain points for independent publishers, and with fewer and fewer distributors from which publishers can choose, it seems like major changes need to occur to fix the system. Microcosm Publishing’s Founder and CEO Joe Biel joins "Inside Independent Publishing (with IBPA)” to chat about ideas for how distribution can be improved for indie pub
Learn from Holloway’s Clever Direct-to-Consumer Sales & Discoverability Techniques
Between traditionally published and self-published books, there are over 3 million books published per year, so in order for a book to stand out, sometimes independent publishers have to think outside the box.Independent publisher Holloway has a unique system with their publishing strategy in terms of discoverability and direct-to-consumer sales, which has been quite successful for them, so COO An
Advice to Sell Your Books’ International Rights
There is a huge market for books outside the United States, so how can U.S. publishers break into the international market, and how do publishers know which markets are a good fit for their titles? Co-Founder and Managing Editor of Red Hen Press Dr. Kate Gale joins “Inside Independent Publishing (with IBPA)” to share details about how her publishing company succeeded with international sales, as w
Tips to Level Up Your Independent Publishing Business
No matter where you are in your publishing journey—whether you're just starting out or you’ve been publishing books for decades—you're always hoping to level up your business.Fruition Publishing Concierge Services Founder and CEO Alesha Brown joins “Inside Independent Publishing (with IBPA)” to share advice about the best artificial intelligence (AI) publishing technology and the ones to avoid; pa
Independent Publishing’s Biggest Challenges & Opportunities in 2024
With a new year comes all kinds of new possibilities for publishers to thrive! IBPA’s mission is to set up independent publishers and author publishers for publishing success, so CEO Andrea Fleck-Nisbet joins "Inside Independent Publishing (with IBPA)” to discuss the major issues that publishers are sure to face in 2024, and ways that publishers can overcome them. She discusses distribution challe
Important Lessons Learned from TOKYOPOP’s Incredible Resurgence of Success
In the last few years, TOKYOPOP has had incredible success, leading Publishers Weekly to declare them one of the fastest growing independent publishers of 2023. It’s always helpful for indie publishers to learn from each other, so TOKYOPOP’s COO and Publisher Marc Visnick joins “Inside Independent Publishing (with IBPA)” to discuss the achievements and challenges they’ve had since the company bega
Solutions to Common Challenges that Independent Publishers Run Into
Independent publishers run into many of the same challenges with publishing, so the best way to figure out how to overcome those challenges is to learn from other publishers’ achievements and missteps. Taevo Publishing Founder and CEO Tamara Mayo joins “Inside Independent Publishing (with IBPA)” to discuss the best methods she’s learned about how to work with her authors; how to solve accounting i
How Independent Publishers Can Land Distribution with Simon & Schuster
Many independent publishers feel a great divide between them and the Big 5 publishers. One of the biggest issues is access to various sales markets, such as bookstores, retail stores, and more. The good news is that there are new ways that these major publishers and indies can work together to the betterment of both.One such way is through distribution. It can be quite difficult for independent pu
Reach Readers Through LibraryReads’ Top 10 Books List
Independent publishers and author publishers are always seeking effective ways to promote their books, and one great way to do so is through LibraryReads. The Executive Director, Rebecca Vnuk, joins "Inside Independent Publishing (with IBPA)” to explain how LibraryReads creates a widely read list of must-read, new books based on library staff recommendations and how indie publishers can get their
Grab the Attention of Librarians through a "Booklist" Review
Are you hoping to sell your books to libraries? If so, trade reviews are a vital component to enticing libraries to buy your books, and librarians especially value Booklistreviews—the official trade publication of the American Library Association. So IBPA invited Booklist Editor and Publisher George Kendall as a guest on “Inside Independent Publishing (with IBPA)” to discuss how publishers can lan
Learn How Distribution Sales Teams Sell Your Books to Amazon, Bookstores, and More
Landing traditional distribution can be a major help in garnering exposure and sales for books in important markets such as Amazon, Kindle, bookstores, retail stores, and more. National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services David Dahl joins “Inside Independent Publishing (with IBPA)” to explain the behind the scenes of how distribution sales teams promote
How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing Burnout
Book marketing isn’t just about selling books, it’s about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don’t quite know what their brand is, but that’s where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand in order to engage fans and sell books. On this epi
How to Build Book Buzz with Social Media Influencers
Social media can be an excellent tool for publishers to build brand awareness and garner exposure for their books, but it’s also complicated to properly navigate. One advantageous social media tactic is to hire an influencer, but how do you go about hiring the right one for your books? What types of campaigns work the best? What are some challenges to hiring an influencer and how do you overcome t
Tips to Sell Your Books to the Education Market
There are thousands and thousands of schools in the United States, so getting your books into the education market can be quite lucrative and rewarding, knowing that you’re inspiring the next generation of readers. So what is the process of getting your books into schools? What kinds of books are marketable to schools? How do you set up school author visits? Author, educator, and speaker Jane Wood
Understanding the Importance and Benefits of Trade Reviews
Garnering a trade review can provide multiple benefits for a book, but how can you make the most out of the reviews you receive? Should you get a paid trade review? Is there anything positive you can get out of a negative review? BlueInk Review Co-Founder Patti Thorn will answer these questions and many more on this episode of “Inside Independent Publishing (with IBPA)!”PARTICIPANTSPatti Thorn is
How to Maximize Your Success Working with a Book Publicist
Hiring a book publicist can lead to excellent exposure for your titles, but there are techniques that independent publishers and author publishers can do to best maximize that experience and things that they can do that will actually hinder that experience. Smith Publicity Book Publicist and Marketing Associate Olivia McCoy is joining us today to share tips from her many years in the industry to e
Independent Publishing’s Biggest Challenges & Opportunities in 2023
2023 is upon us, so in this episode of “Inside Independent Publishing (with IBPA),” IBPA CEO Andrea Fleck-Nisbet looks back at the hot button issues that hit the publishing industry in 2022 and how they affected (and will continue to affect) indie publishers. Andrea also shares advice about what publishers can do to prepare for the major issues they’ll be facing in the new year, including Amazon c
Strategies for Indie Publishing Success in the New Year
Now that 2022 has come to a close, it’s a great time for independent publishers and author publishers to look back on the past year to analyze what worked and didn’t work for their businesses so that they can make informed decisions about how to set themselves up for a more successful year in 2023. Joining us on the podcast today is founding publisher of Publish Your Gift Tieshena Davis to share h
CEO Angela Bole’s Fond Farewell to IBPA
IBPA’s CEO Angela Bole is moving on to a new opportunity after Nov. 30, 2022 as the CEO of Firebrand Technologies. So Angela joins “Inside Independent Publishing (with IBPA)” to discuss the highlights of her time at IBPA; comment on some of the biggest challenges facing independent publishers right now, including working with Amazon and trying to land traditional distribution; and share tips about
How Independent Publishers Can Turn Social Media Followers Into Book Buyers
Social media platforms can be a great way to build your independent publishing brand and garner exposure for your books, but how do you turn all those followers on TikTok, Instagram, Facebook, and so on into lifelong fans of your books? Also, which are the most effective platforms for indie publishers to use? Lulu’s VP of Marketing Matt Briel visits “Inside Independent Publishing (with IBPA)” to s
Enhancements & Drawbacks of Artificial Intelligence in Publishing
Artificial intelligence has created many helpful improvements to book publishing, such as improving discoverability of books and finding copyediting errors in manuscripts, and there are many more to come as technology advances, but is there also a downside to some of these advancements? For example, will these advancements cost people jobs? Authors A.I. and BingeBooks co-founder and CEO Alessandra
Tips for Selling Books to the Government, Education, and Healthcare Markets
There are many considerations for independent publishers wanting to sell books in the government, education, and healthcare markets. How is selling into these markets different from the retail trade? How do you get started? What are some reasons independent publishers may or may not want to pursue these markets? What are some tips for doing this well? IBPA Board Chair Karen Pavlicin, publisher of
How to Optimize Your Books for Amazon & Run Successful Amazon Ads
If independent publishers and author publishers optimize their books properly for Amazon, it could lead to excellent sales, but likewise, if they don’t, it could hurt a book’s chances of succeeding. Also, advertising on Amazon can be a powerful tool, but it can be a complicated process. Don’t fret, on this episode of “Inside Independent Publishing (with IBPA),” we invited Greenleaf Book Group’s Ma
Profitable & Creative Book Distribution Tips for Independent Publishers
IBPA is always looking for ways to set up independent publishers and author publishers for success, so we partnered with PubWest and Portland State University’s Graduate Program in Book Publishing to research five key issues facing publishing distribution today. Portland State University’s Director of Book Publishing and Assistant Professor in English Dr. Rachel Noorda and Rachel Done, who is one
How to Persuade Bookstores to Carry Your Independently-Published Books
It’s a major goal of many independent publishers and author publishers to get their books carried in a bookstore, but as many have found, it can be a difficult market to break into. “Inside Independent Publishing (with IBPA)” invites Village Books & Paper Dreams Co-Owner and Steward Paul Hanson and Publishing Coordinator Chloe Hovind to share expert tips about how indie publishers can get bookstor
Dependable Marketing Strategies and the Results Publishers Should Expect from Them
Marketing books can be overwhelming and discouraging, and to make matters more difficult, there are a lot of dependable strategies out there that wield excellent exposure for books but that does not necessarily mean that they lead directly to book sales. Book Launchers Founder Julie Broad joins us on “Inside Independent Publishing” today to go over some of the best book marketing tactics available
How to Get Libraries to Carry Your Books
The U.S. has thousands of libraries, so if an independent publisher can get their books carried in the library market, it can be great exposure for their books and a lucrative endeavor. But, how does an indie publisher get libraries to carry their books? On this episode of “Inside Independent Publishing (with IBPA),” we invited Founder and Former CEO at BiblioLabs and Senior Manager of the BiblioL
BookTok, Bookstagram & BookTube – The Latest Sensations to Market Your Books
Social media provides independent publishers with many incredible opportunities to promote their books, but it feels like new platforms pop up every day, which can make it overwhelming to figure out which platforms are the best. Today, Founder and CEO of Write|Publish|Sell Alexa Bigwarfe joins “Inside Independent Publishing (with IBPA)” to give you the inside scoop on some of the most buzzworthy o
How Can Independent Publishers Get the Most Out of Amazon’s A+ Content?
One of the topics that independent publishers and author publishers always ask IBPA about is Amazon. Amazon is a juggernaut in the publishing industry and publishers want to know how to succeed in that marketplace. Amazon has a feature called A+ Content, which, if used properly, can be a helpful tool for publishers. So Amazon expert and i30 Media Corporation founder Ian Lamont visits “Inside Indep
Advice for Landing Film & TV Deals for Your Books
Selling the film or TV rights to a book can be a lucrative endeavor, but how does an independent publisher or author publisher sell their film and TV rights? Will Dreamly Arts Publisher Andreas John visits “Inside Independent Publishing (with IBPA)” to share expertise from his own experience selling the TV rights to a book series by one of this authors. Andreas shares tips about how to land a deal
Improve Your Direct-To-Consumer Book Sales with These Digital Marketing Tactics
Independent publisher Puppy Dogs & Ice Cream has had incredible success acquiring book sales through digital marketing, so founder Jason Kutasi visits “Inside Independent Publishing (with IBPA)” to share some of their most effective strategies. Jason shares which platforms have been most profitable to advertise on; why his indie publishing company rarely conducts promotions on Amazon; and much mor
How Independent Publishers Can Set Up Their Authors for Book Marketing Success
Many authors would prefer to just write books and leave the marketing to someone else, but if a book is going to be successful, it is imperative that authors take an active role in marketing their books. Since a lot of authors feel uncomfortable with this, it’s helpful if independent publishers work with their authors as partners on this issue. On this episode of “Inside Independent Publishing (wi
IngramSpark: All Your Burning Questions Answered!
Want to learn how to get the most out of IngramSpark (Ingram Content Group’s publish-on-demand platform)? IBPA invited IngramSpark’s Business Development Manager Josh Floyd to "Inside Independent Publishing (with IBPA)" to answer some of the most common questions publishers have about the popular platform, such as: When posting books onto the platform, should publishers make their books returnable
How to Get Your Books into Retail Stores
A lot of independent publishers and author publishers focus a great deal of time and energy trying to get their books sold in bookstores, but there are many other places to sell books that could be a perfect fit for various target audiences. In this episode of "Inside Independent Publishing (with IBPA)," publisher and founder of The Collective Book Studio Angela Engel discusses the success she's a
Get the Scoop on Book Consumer Buying Habits for Helpful Marketing Insights
What encourages people to buy a book? How do people discover books? Knowing book consumer buying habits can be a huge help in creating successful book marketing campaigns, so IBPA co-sponsored a research project to get an advantageous look at the answers to these questions and more! Portland State University Director of Publishing Dr. Rachel Noorda co-authored the report, so she visits the podcast
Expert Advice for Landing Media Opportunities to Market Your Books, with Founder and President of FSB Associates Fauzia Burke
Marketing books is one of the most important (and difficult!) tasks for independent publishers and author publishers, so IBPA invited book publicity expert FSB Associates Founder and President Fauzia Burke on the podcast to share expert advice about how to land media opportunities to sell books, including television interviews, podcast interviews, and print/online articles! PARTICIPANTSFauzia Burk
Should Independent Publishers Jump on the Audiobook Bandwagon?
There is a lot of buzz about how booming the audiobook market is, so should independent publishers make audiobooks an essential part of their business model? What types of books have a better chance succeeding as audiobooks? What are helpful tips to market audiobooks? Audiobook industry expert, Michele Cobb (Partner at Forté Business Consulting and Executive Director for the Audio Publishers Assoc
Tips for How Independent Publishers Can Land Traditional Distribution, with IPG’s Richard T. Williams
Landing traditional distribution can be one of the most difficult things for independent publishers and author publishers to achieve, so Independent Publishers Group’s Vice President of Publisher Development Richard T. Williams shares invaluable advice about how indie publishers can increase their chances of being accepted, explains reasons why they would be rejected, and much more. If you’re inte
How Independent Publishers Can Support DEI & Be Antiracist, with SCBWI’s Chief Equity & Inclusion Officer April Powers
SCBWI’s Chief Equity & Inclusion Officer April Powers joins host Christopher Locke for a candid conversation about actions independent publishers can take to bring about real change for marginalized communities, and actions that are unhelpful. Plus, what does April have to say about people who complain that companies shouldn’t get “political” by supporting diversity, equity, and inclusion (DEI) an
The Controversy & Ethics of Hybrid Publishing, with Wonderwell CEO Maggie Langrick
What are some of the ethical conundrums that hybrid publishers fall victim to, and how can they overcome them? Why do some publishers think it’s controversial for hybrid publishers to be considered publishers? Hybrid publisher Wonderwell CEO Maggie Langrick shares her expert insight on these issues; why she loves hybrid publishing, and more.PARTICIPANTSMaggie Langrick is the founder and publisher
Get Ready for the 2021 Season of "Inside Independent Publishing (with IBPA)"!
A new season of “Inside Independent Publishing (with IBPA)” starts Thursday, January 28! In this short intro, find out what new host IBPA Member Liaison Christopher Locke has in store for upcoming episodes of the podcast. Will this new season make you the most successful independent publisher the world has ever known? You’ll have to tune in to find out!Check out the YouTube video version of this i
Host-Guesting: An interview with independent publisher Peter Goodman of Stone Bridge Press
Topics CoveredFor Peter Goodman's final episode as host, new host Christopher Locke asks Peter about his experience as an editor and publisher. From working in Japan and the UK for ten years to running his own publishing company for over thirty years, Peter has seen a lot of technologies and trends come and go. But some things are still fundamental, and among them is the motto Peter learned in Jap
Virtual Frankfurt and Licensing Update, with MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting
The Frankfurt Book Fair was a completely virtual event this year. Licensing and permissions expert MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting reports on her experience, and also discusses the CASE Act, fair use, and piracy.Topics CoveredFrankfurt Book Fair roundup, physical vs. virtualWhen to start prepping for next year's FrankfurtDo you need a rights and permissions manager?How is
Improving your Amazon performance by tweaking your “relevancy score,” with guest Penny Sansevieri of Author Marketing Experts
Every book has to earn its place in Amazon’s discoverability queue. Does yours? Penny Sansevieri of Author Marketing Experts tells you how to optimize your book’s visibility and relevance using keywords, your author page, and more.Topics Covered• Amazon, a force for good or for evil?• How to make Amazon work for your book• Remember, at its heart, Amazon is just a giant search engine• Why you shoul
What’s new and what’s changed? How the pandemic has transformed publishing, with Angela Bole of IBPA.
Topics includehow the publishing world has changedthe explosion of virtual eventsa hybrid approach to trade showsPub-U online!a new focus on diversityindie publishers: adventurers and innovatorswhy interns need to get paid betterthe emergence of bookshop.orghow long can brick and mortar bookstores hold on?difficulties faced by publishers without distributionare author publishers still blocked by t
Publishing: Looking backward, looking forward, with Robin Cutler of IngramSpark
Topics CoveredWhat is IngramSpark?Templates to make layout easier and books look more professionalThe importance of a unique cover designOn-demand books for retail and wholesale marketsHow has publishing changed in the past 10 years and what trends will continue? POD manufacture lets anyone be a publisherPower of AmazonEase of bringing books to marketIs distribution getting too consolidated?The ri
The search for hard data on how libraries foster book discovery, author recognition, and consumer sales, with guest Guy LeCharles Gonzalez of the Panorama Project.
### Links2019 Readers’ Advisory Activities Surveyhttps://www.panoramaproject.org/2019-readers-advisory-activities-surveyPublic Library Events and Book Sales Surveyhttps://www.panoramaproject.org/news/2019/12/9/public-libraries-book-events-panorama-project-surveyImmersive Media & Reading 2020https://www.panoramaproject.org/immersive-media-reading-2020 ParticipantsGuy LeCharles Gonzalez is project l
Diverse books for a diverse world, with Nicole Johnson of We Need Diverse Books
Diversity in book publishing begins with young readers finding books that speak to who they are and a diverse population of young professionals finding jobs in every aspect of the industry. Nicole Johnson, executive director of We Need Diverse Books, talks about programs and philosophies that are changing, literally, the face of book publishing in America today.Topics Covered• How We Need Diverse
Books are more than books: multimedia possibilities for content enrichment, with Lindy Ryan of Black Spot Books and Vesuvian Media Group
Some books lend themselves to creative collaborations and multimedia treatments. Lindy Ryan of Black Spot Books and Vesuvian Media Group outlines the key issues facing publishers today and talks about what makes some stories suitable for dramatic performance and other nonprint media.Topics CoveredTop issues for publishing todayConnecting books and readers while still supporting local indie booksel
A Foreword look, at trade shows, reviewing, libraries, and diversity, with Victoria Sutherland of Foreword Reviews magazine
Victoria Sutherland, founder/publisher of Foreword Reviews magazine and a new member of the IBPA Board of Directors, looks at indie publishing, virtual trade shows, reviewing, libraries, and diversity.Topics CoveredCoping with COVIDHow the pandemic may change publishingThe future of trade shows (hint: it’s going virtual)Can the face-to-face meeting be replicated online?The continuing importance of
The view from the UK, a discussion with Independent Publishers Guild Chief Executive Bridget Shine
The COVID-19 pandemic is changing publishing around the world. Bridget Shine of the Independent Publishers Guild talks about issues, partnerships, and the role of indies and author-publishers in the UK.Topics CoveredWhat is the Independent Publishers Guild?How are publishers coping with COVID and the changing retail and distribution landscape?Audiobooks and ebooks in the UKDifficulties of access a
Opposing the Open Library: an analysis of digital piracy and fair use, with Mary Rasenberger of the Authors Guild
Topics CoveredThe Internet Archive and why its position is wrongThe Open LibraryWhat is fair use?Update on the Case ActLinksFrom the Authors GuildAppeal to readers and librarians from the victims of Controlled Digital Lending (CDL).https://www.authorsguild.org/industry-advocacy/cdl-appeal-to-readers-and-librarians/“Controlled Digital Lending Is Neither Controlled nor Legal”https://www.authorsguild
The IBPA Advocacy Committee, standing up for indie publishers, with Mel Corrigan
The IBPA Advocacy Committee is making plans for this coming year to lobby, write, and campaign for better awareness and fairness for independent publishers. Committee member Mel Corrigan discusses some of these initiatives, from distribution to piracy to copyrights.Topics Coveredmission of the Advocacy Committeeinitiativespiracyaccess to distributioncontent protectionthe CASE Act, Internet Archive
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