S.O.B. (Small Owned Business) Marketing
S.O.B. Marketing is a podcast for small owned businesses, hosted by marketing sisters Chelsea and Vivian. They share straightforward advice on marketing and promoting a small business, focusing on what actually works and what does not. The show aims to keep the conversation honest and practical for owners. Episodes offer real talk rather than polished marketing theory.
Episodes
Do You REALLY Have to Do Video Marketing in 2026?
Small business owners are always being told they NEED to be showing up on video but is it true?
In this episode of the S.O.B. Marketing Podcast, we have a candid discussion about how your smalll business can benefit from video marketing, as video is becoming increasingly important across social media, Google, and AI search, giving small businesses another way to get discovered, build trust, and co
Do You Really Want to Be the Face of Your Business?
If you’ve ever felt the pressure to be the face of your business, constantly creating content, sharing your life, and putting yourself out there, this episode is for you.
We dig into the personal brand vs. logo-led brand debate and the bigger question behind it: What kind of business do you actually want to build? A small business that is built around you or a small business that is able to stand
Is Your Business Showing Up on ChatGPT or other AI Chatbots? Here's How to Find Out
Even if you personally aren't a fan of AI Chatbots like ChatGPT, Claude, or Grok - you WANT your small business to get recommended in their search results because that can lead to more sales. But how do you even start to measure your AI "visibility"? In this episode, we share a four-lens framework for figuring out whether your business is showing up in AI chatbots like Google AI Overview, ChatGPT
Google Search Console Is Changing: What Small Business Owners Need to Know in 2026
Google Search Console just got a lot more interesting for small business owners.
Google is giving businesses new insight into how their content shows up across search and that includes the growing connection between your website, social media content, and the way people discover you in search.
In this episode, we discuss Google Search Console - what it is, why small business owners need to be usin
Why Should Anyone Shop with You on Small Business Saturday?
Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your product, service, or experience different and how you can give shoppers a real reason to choose you before the holiday rush hits.
If you’re a small busi
Small Business Saturday is Coming - Are You Ready?
There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more relevant than ever in 2026. Listen as we share practical planning tips, marketing strategies, and th
What To Do When People Ask Your Business for Free Stuff
Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective and get honest about how you can decide when to say yes, when to turn down a request or when you may
Vendor Market Red Flags: Do NOT ignore these!
Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red flags you can look for to help you determine whether participating in a specific fair, pop-up, craft show, farmers market or community event will be worth the deposit and time commitment. If you sell products, plan to promote your small busi
Should You Still Avoid Boosting Facbook or Instagram Posts?
Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026.
If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we'll cover:
- how boosting works now in 2026 across Meta’s platforms
- what targeting options are finally available
- why call-to-action buttons a
Mastering Google Merchant Center for Small Businesses
Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business) Marketing podcast, is a MUST LISTEN.
This week, Vivian and I are sharing everything we know about Google Merchant Center, what it is, how it works, and how it can help your small business get in front of potential customers.
Don’t forget
Ask THESE Questions To Learn More About Your Target Audience
Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with marketing decisions and strategies. That’s why this week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing questions you should be asking about your target audience to better understand them.
Don’t forget to lik
Best Practices to Get Repeat Customers in 2026
It’s time to focus on the lifeline of your small business - your repeat customers!
In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that one purchase into a lifelong brand evangelist? That’s how you grow your small business.
Don’t for
Google Shares Generative AI Search Practices to AVOID (June 2026)
Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search.
In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are debunking generative AI search marketing advice circulating the internet. The mentioned pra
Google Shares Generative AI Search Best Practices (June 2026)
AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search.
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and discussing all of Google’s tips and suggestions for businesses who want to show up in their AI search.
Where To Find Local Advertising Opportunities for Your Small Business
Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities.
Local advertising can be a game changer for small businesses, and there are lots of opportunities out there! Don’t skip
3 Steps To Help You Decide If Marketing Advice Is Worth Your Time
We’re going to court! Marketing court.
There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time.
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing our 3 step strategy for evaluating marketing advice and deciding if it’s worth your time. We’re talking evidence, credibility, and context.
Don’t for
Google AI Ads in 2026: New Opportunities Small Businesses Should Know About
Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner.
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing Google’s conversational discovery and highlighted answers ads. We discuss what they are, how they work, and why these new Google ad options are a big deal for small businesses! We also discuss Google’s ne
Mid-Year Marketing Review: A Simple Guide for Small Businesses
We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
Looking for a community of other
Navigating Google's New Review Policies in 2026
Google recently announced new updates to their review policy and small businesses NEED to hear about this.
Vivian and I are discussing what’s changed in the review policy, how Google is cracking down on rule breakers, AND what businesses can still do to collect reviews without getting any taken down by Google. (Which they have been doing!)
Want to support this podcast? You can do so at buymeacof
SMALL BUSINESS MARKETING PREDICTIONS FOR 2026 AND BEYOND
We are channeling our inner Nosferatu...I mean Nostradamus and making some predictions about marketing trends and changes in the coming years.
Vivian and I discuss the changing AI sentiment, return to traditional marketing, live shopping, and more. Let us know in the comments if you agree/disagree with any of our takes!
Want to support this podcast? You can do so at www.buymeacoffee.com/sobmarke
Introducing Audio Marketing Options For Your Small Business (Part 2)
Now that we’ve convinced you SOBs (small owned businesses) to consider audio marketing strategy - let’s talk about your options!
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing audio marketing options available to small business owners, including podcast sponsorships, AudioGo, voice search SEO, and more.
This is Part 2 of a two-part series, so be sure to c
Introducing the Power of Audio Marketing (Part 1)
Looking for a marketing strategy that’s easy to implement and could significantly boost your small business? Let’s talk audio!
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I break down what audio marketing is and how it can help transform your small business’s marketing.
This is Part 1 of a two-part series, so be sure to subscribe so you don’t miss out on next
The Best Tools for Organic Marketing as a Small Business
Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you.
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are discussing organic marketing, what it is and what tools we suggest you use for your organic marketing strategies.
Let us know in the comments which tool is your favorite!
Want to support this pod
What Happens at a Ribbon Cutting & How to Prepare
Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review
Is Networking Worth My Time As A Small Business?
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking.
Relationships can be lifelines and resources, networking is how you grow and nurture your relati
Your Small Business's Essential Guide to Unique Value Proposition
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscri
Social Media Marketing: 2026 Platform Updates You Need To Know
Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates are as of April 2026.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarket
Lore Marketing: Building Stories That Resonate
Want to tap into your small business’s lore? Wondering what lore is?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, fo
Why Perfectionism is Hurting Your Business’s Marketing
Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are uncovering how perfectionism in marketing leads to paralysis, mis
What Small Businesses Need to Know about Google's Search Generative Experience (SGE)
This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE).
Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general.
Don't worry! We have tips to help get a head start on prepping for SGE.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
Facebook Ads Library: A Beginners Guide For Small Business Owners
This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners!
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training -
Lessons in Small Business Marketing: Short-Term vs. Long-Term Marketing
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty.
Marketing HOT TAKE: Marketing strategies are versatile and can be both long-term and/or short-term, based on your goals. Disagree? L
Google - Your New Marketing BFF? (New AI Tools You Need To Know About)
Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development.
Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, su
50 Creative Marketing Ideas To Grow Your Small Business
Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business!
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate and loyalty programs.
Have a marketing idea you love that we didn’t mention? Share it in the commen
Is Cold Calling Dead? (Marketing Advice For Small Businesses)
Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies.
We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches to cold calling.
Marketing HOT TAKE: No one actually answers phone calls anymore. Disagree? Let
SWOT Analysis: Is It Actually Useful For Small Businesses?
Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing SWOT analysis: what it stands for, how to create one, and how often you should conduct one for your small business.
SWOT Analysis Free Download: https://w
The Art of Commission Work (w/ Special Guest Southern Curiosities)
If you’re a small business owner or artist looking to get into commission/ custom work then this week’s episode of the S.O.B. (Small Owned Business) Marketing podcast is for you!
We have JessC from Southern Curiosities on the podcast to talk with us about what she has learned over the years on how to navigate the complexities of custom commissions.
Learn where to find Southern Curiosities in our
How To Prepare For Tax Season As A Small Business
As a small business owner, it can difficult to navigate your business’s taxes, let alone your personal taxes.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can prepare for tax season throughout the year, AND what they can do during tax season to make the process go by smoothly.
“Marketing” HOT TAKE: I personally like having pap
New and Improved Google Ads in 2026
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how Google Ads are not only still relevant, but how it has recently changed thanks to AI and a change in the consumer mindset.
Even if you’re not ready to spend money on Google Ads, we want you SOBs to play around with the platform and maybe even build an ad campaign. Experimenting can help you prepare f
How To Use National Days In Your Small Business's Content
Social media marketing can sometimes feel like a never-ending cycle of coming up with content, which is why so many profiles now post about “national days”. But does posting about National Polka Dot Day help or hurt your small business’s branding?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can use national days strategically i
Text Marketing: An Introduction for Small Businesses
Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first!
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing text (SMS) marketing. We talk in depth about how to get started with text marketing, building a text list, and best practices.
Part of our discussion explores the intimacy of text communication, which i
How To Grow Your Small Business's Email List in 2026
If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.)
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We
Essential Marketing Analytics Small Businesses Need to Track in 2026
In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in
The Marketing Guessing Game | S.O.B. Marketing 2025 Holiday Special
Happy holidays you S.O.B.s! Vivian and I elected to spend even more time with each other and the rest of our family this year, so we did not record a new episode for this week. Instead, we’re sharing last year’s holiday episode again.
It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! We invited our parents to join the show for a hilarious trip down marketing memory l
How To Create A Marketing Plan You’ll ACTUALLY Use in 2026
Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and functional, and we want to share it with you, small business owners!
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing plans, why your small business needs one, and walking you through OUR marketin
Building A Marketing Budget You’ll ACTUALLY Use in 2026
A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode!
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets
5 Important Questions For Your Small Business's Year-End Review
As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5 questions small businesses should be asking themselves during their year end review. We want to equ
Thanksgiving Reflections: Marketing Lessons From Small Businesses We LOVE
Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so don’t skip this episode!
Information on the small businesses we talk about in this episode can be f
Introducing Omnichannel Marketing and Its Importance for Small Businesses
Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk
Live Shopping: What You Need To Know As a Small Business
Live shopping, the future of retail and a great example of the new trend “shoppertainment”.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. We delve into the platforms available for live shopping, essential preparations
Is Podcasting Right for Your Small Business?
Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about the benefits of podcasting, including building authority, creating community, and enhancing SEO. We a
Astonishing Marketing Myths And Legends
Marketing myths, legends, and fails, oh my!
Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing various marketing myths, mishaps, and stories we’ve heard over the years. Though many of these stories are simply legends, the lessons behind the stories remain important. We hope you enjoy this light hearted and our wigs. Go be the
Unlocking Holiday Market Sales: Strategies for Small Businesses
It’s every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Here’s some tips for increasing your holiday market sales this season.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I not only discuss basic vendor market tips, but also share how to adapt your marketing strategie
SEO Is Changing in 2026: New SEO Terms You Need To Know
SEO (Search Engine Optimization) as we know it has been evolving largely due to AI.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization).
We also mention how these new SEO terms highlight the changing landscape of being found o
The TRUTH About "Best Of" Awards (Are They Worth It?)
We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards.
This week on the S.O.B. (Small Owned Business) Marketing podcast, we’re pulling back the curtain and discussing the reality of these “Best Of” awards. We talk about the appeal of these recognitions, their potential impact on sales, as well as the unde
What’s Your Marketing Personality? (And How It Affects Your Marketing)
Marketing is closer to an art than it is a science, which means your personality has an effect on your small business’s marketing.
In this episode of the S.O.B. (Small Owned Business) Marketing podcast, we’re discussing marketing personalities and how each individual has a unique approach to marketing.
Specifically, we are discussing the result options for our Marketing Personality quiz, marketing
Mastering Holiday Marketing in 2025 for Small Businesses
Holiday season marketing - NOW is the time to start planning as a small business owner.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips y
5 Steps to Starting Email Marketing as a Small Business Owner
Email marketing is one of the most effective marketing strategies, but it is constantly overlooked.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketin
Are Google Ads Still Relevant in 2025?
With the rise of AI in search, there is a lot of talk as to whether Google Ads are still relevant and worth the time as a business owner. Our answer? Yes, Google Ads are still relevant and worth your time as a small business.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the ongoing relevance of Google Ads, especially in light of the rise of AI tool
Community Sponsorships: A Hidden Gem in Small Business Marketing
Being an active member in your community can help small businesses build stronger connections with their target audience, and community sponsorships are a great way to build that connection.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing community sponsorships, and how they can help small businesses enhance visibility, build community relationships, a
Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks)
Many of the marketing strategies and tips Vivian and I share have been perfected by those in the “spicy” or adult industry.
This week on the S.O.B. (Small Owned Business) Marketing podcast, we are talking with Lucy Banks, former OnlyFans content creator and founder of Million Billion Media. Our conversation explores marketing strategies, audience connection, the importance of email marketing, and
Got a Bad Review? Here's What Your Small Business Should Do Next
Got a bad review? Don't panic, and definitely DO NOT fire back.
Negative reviews are an uncomfortable part of running a business, but how you respond can have a bigger impact than the review itself.
In this episode of the S.O.B. Marketing Podcast, we talk about how small businesses should respond to reviews, why professionalism matters, when it makes sense to take a conversation offline, how to ha
The Power of Brand Storytelling (with Special Guest Arielle from Mama Sol)
When your small business has the ability to share a story with your target audience, that’s when you can build a loyal community.
This week on the Small Owned Business (S.O.B.) Marketing podcast we have a special guest! Arielle Moody, the founder of the suncare brand Mama Sol, joined us to discuss how storytelling helped grow her brand to impressive heights in 2 years. Arielle shares her journey o
3 Essential Do's and Don'ts for Websites in 2025
Does your small business have a website? We’re hoping the answer is yes!
This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing essential do’s and don’ts for small business websites in 2025. Websites are extremely important for credibility, and allow you to be in control.
We talk effective website design, including prioritizing user experience, implementing SEO strateg
Putting Clickbait Marketing On Trial (Is It Still Effective?)
Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around?
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the righ
Mastering AI Prompts for Marketing (How to Talk to ChatGPT)
ChatGPT has quickly become a staple in the list of tools small business owners are using to handle their marketing. But are you using it to its full potential?
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing how small business owners can use ChatGPT to enhance their marketing efforts. We also talk about the importance of crafting specific and detail
Shocking Marketing Statistics Your Small Business Needs To Know
Did you know email marketing has an average 3600% ROI?
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing marketing statistics that small business owners should know. From website design to user-generated content, we discuss why these statistics matter to small business owners and how to use the information to your advantage.
Which marketing statistic
Debunking Marketing Myths: Stop Believing These Common Marketing LIES
There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about them!
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are revisiting past marketing myths Vivian debunked in a 2019 YouTube video. We touch on the relevance of these myths today, why they are myths, and provide
Marketing Fireworks: Small Tweaks for Big Impact on Your Small Business
You don’t need a massive marketing overhaul to get explosive results.
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we’re sharing the small, realistic tweaks that can seriously spark your marketing without setting your sanity on fire. Because let’s be honest—ain’t nobody got time for 18-step funnels and buzzwordy fluff. These are tiny changes with big potential, an
OTT Advertising: What Is It & How Can It Grow Your Small Business
What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me?
This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing.
Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments!
Have a question you want an
The Power of Repetition in Small Business Marketing
Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good!
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing.
Reinforcing messaging, building brand awareness, and encouraging customer action are just a few w
Your Customers Aren't Buying? Look at Their Journey
You’re getting attention. People are visiting your website. They’re following you on social media. So why aren’t they buying?
The problem might not be your product or service...or your marketing - it might be their **customer journey**.
In this episode, we break down what the customer journey actually looks like for a small business and how to identify the places where potential customers may be g
Doing Your Own Marketing? Here's How to Keep From Losing Your Mind
Doing your own marketing while running a small business can be...exhausting.
In this episode of the S.O.B. Marketing Podcast, we share our one-person marketing survival guide, including how to establish the basics, prioritize your marketing efforts, stay organized, automate what you can, find helpful resources, and set boundaries so marketing doesn't completely take over your life.
You don't need
Stuck on What to Post? Here's How to Get Your Marketing Ideas Back
Ever sit down to write a social media post, email, or marketing campaign and suddenly realize you have absolutely no idea what to say?
Don't freak out! You're probably just in a marketing funk.
In this episode of the S.O.B. Marketing Podcast, we talk about how you can still show up even when you aren't feeling creative. We share practical ways to find inspiration outside your bubble, repurpose con
Handling Rejection as a Small Business w/ Special Guest Revisionist Studio
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What Small Business's Need To Know About Google's New Short Video Tab
Google’s latest update can actually help your small business be seen!
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Google’s latest update, the short video tab.
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As a small business, you deal with two different kinds of customers: new and returning.
This week’s episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibility, and positive first impressions. We also cover effective marketing strategies, the power of sto
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Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared.
This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously.
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Marketing Resources Small Businesses Need To Know About
Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing.
This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using.
Know a marketing resource we didn’t mention? Share it with us in the comments or
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