EdTech Marketing Podcast
The EdTech Marketing Podcast is a weekly show for education technology organizations that want to improve their digital marketing. Each episode features a guest who shares practical tips that listeners can apply right away. Topics include industry insights, social media marketing, lead generation, storytelling, and related areas. The podcast is aimed at helping EdTech teams reach and engage their audiences more effectively.
Episodes
Episode 41: Why K–12 Districts Must Adopt a Sales Mentality to Survive Enrollment Decline
Enrollment is shrinking, competition is rising, and public school districts can no longer rely on geography alone to fill seats. In this episode, Mateo sits down with Matt Coats, Chief Evangelist at SchoolMint, to explore why K–12 leaders must adopt a true recruitment and sales mindset. They discuss enrollment friction, the data gaps districts face, why marketing the district brand is not enough,
Episode 40: Jenna Catalon Songer on School Harbor Creative and EdTech Marketing
In this episode of the EdTech Marketing Podcast, host Mateo Elvira is joined by Jenna Catalon Songer, the president and co-founder of School Harbor Creative. Jenna shares insights into how her team devises tailored marketing strategies for educational institutions and edtech companies across the nation. As they discuss current challenges in the digital marketing space, Jenna provides her take on t
Episode 39: Boosting Student Engagement with Drones and TikTok Strategies in EdTech
In this episode, your host Mateo Elvira sits down with Scott Buell, a passionate advocate for drones in education and the founder of Drone Legends.Scott shares his journey from a hobbyist to a full-fledged entrepreneur in the drone space, emphasizing the transformative power drones have in engaging students and enhancing STEM education.We'll learn about the expansive universe of Drone Legends
Episode 38: How Poliquicks is Making Politics Accessible to Next-Gen Voters
In today's episode, your host Mateo Elvira sits down with Vienna Mott, the inspiring founder of Poliquicks. Vienna shares her captivating journey from a young inventor to launching a groundbreaking app aimed at making politics accessible to everyone, from high schoolers to seasoned voters.
They'll explore how Poliquicks can transform political education in schools, engage younger voters,
Episode 37: How Podcasting Fuels EdTech Startup Growth - Insights from Greg Wasserman
In this episode, we dive into the world of podcasting, community building, and startup strategies. Greg Wasserman shares his journey from a podcast enthusiast inspired by his favorite DJs to a media sales expert and a key player at CastMagic. We'll discuss the true power of podcasting beyond mere download numbers, focusing on building an ecosystem, creating meaningful connections, and leveragi
Episode 36: How Quality Data Can Drive Your EdTech Startup: Insights from GetEduLead Founder, Chris Miller
In this power-packed episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Chris Miller, CEO of GetEduLead, a groundbreaking company aimed at revolutionizing the way education startups obtain and utilize sales leads. If you're an EdTech startup struggling to find accurate, up-to-date information on prospective clients, this episode is an absolute must-listen!
Tune in as Ch
Episode 35: Maximizing YouTube for EdTech: Finn McKenty’s Tips for Content Strategy
In this episode, we dive deep into YouTube's immense potential for EdTech founders and how leveraging the platform can transform your marketing strategy.
Finn breaks down the YouTube opportunity that many EdTech companies are missing out on, emphasizing the platform's role as the world's largest educational hub with over 2.7 billion active monthly users.
We also compare and contrast
Episode 34: Lynette White on the Evolution of Ed Branding in Schools and Districts
Welcome to another insightful episode of the EdTech Marketing Podcast hosted by Mateo Elvira. If you're an edtech organization navigating the ever-evolving landscape of digital marketing, you're in the right place. In today's episode, Mateo sits down with Lynette White, a district PR communications professional and author of "The Ed Branding Book."
Together, they discuss th
Episode 33: Mastering EdTech Sales Cycles: An Insider's Guide with Danielle Alcaraz
Join your host, Mateo Elvira, on this illuminating episode of the EdTech Marketing Podcast, where we dive deep into the world of education technology sales with seasoned expert Danielle Alcaraz, Senior Vice President of Sales at Cignition . Danielle brings years of experience and a wealth of knowledge from various high-level roles within the education sector. In this engaging dialogue, she shares
Episode 32: From Connection to Career: Mastering LinkedIn for EdTech Success
In this engaging installment of the EdTech Marketing Podcast, host Mateo shares tips for professionals navigating the complexities of job seeking without a traditional degree.
Together, they explore the power of LinkedIn as an indispensable tool for personal branding, networking, and job hunting in the tech world.
This episode is a treasure trove of actionable insights for anyone seeking to harn
Episode 31: EDLIT - Helping EdTech Companies reach more students & connect with district leaders nationwide
In this episode of the EdTech Marketing Podcast, our host, Mateo Elvira, is joined by special guests Jacob Kantor and Brett Roar, founders of Edlit, a consultancy focused on bridging the gap between edtech companies and educational institutions. They delve into the discussion of the broken procurement process in education and how edtech companies can effectively navigate the complexities of engagi
Episode 30: Larry Ricca Dives into Intervene K-12's Innovative EdTech Solutions
In this episode, Mateo Elvira and guest Larry Ricca discuss the evolution of EdTech and the unique tutoring model offered by Intervene K-12. Larry shares insights into their approach, their current district partners, and valuable advice for K-12 administrators evaluating tutoring solutions in 2024. If you're interested in the latest trends in EdTech marketing and innovative approaches to stude
Episode 29: Orton Gillingham: A Systematic Approach to Literacy with Stephanie Nislow of Ogstar Reading
In this episode of the EdTech Marketing Podcast, host Mateo Elvira interviews Stephanie Nislow, the CEO and founder of Ogstar Reading. Stephanie shares her journey from being a teacher to becoming a passionate advocate for helping struggling readers, particularly those with dyslexia, through the Orton Gillingham approach. They discuss the impact of Ogstar in various school districts and the positi
Episode 28: Revolutionizing Health Education: How Puberry is Changing the Game w Demetra Mallios
In this episode of the Ed Tech Marketing podcast, host Mateo Elvira interviews Demetra Mallios, the founder and CEO of Puberty, a groundbreaking edtech startup focused on revolutionizing health education. Dimitra shares her inspiring journey from working at Adidas in Europe to identifying a critical gap in health education and founding Puberry. Discover the shocking state of sexual education in th
Episode 27: Building Market-Leading EdTech Products with Conni Francini
In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Conni Francini, an EdTech expert with extensive experience in education and product development. Connie shares insights on developing successful EdTech products by focusing on the "why" behind the product rather than just the "what." Drawing from her background, Conni discusses the importance of underst
Episode 26: Empowering Future Developers: A Conversation with Vishal Goenka, CEO of 2Sigma School
In this episode, host Mateo Elvira sits down with Vishal Goenka, founder of 2Sigma School. Discover how Vishal's tech journey led him to make computer science accessible to high schoolers. Dive into the importance of early exposure to coding, bridging the education gap, and transforming students' perceptions. Tune in for insights into the innovative EdTech strategies empowering the develop
Episode 25: Exploring the World of EdTech and eSports with STEM Forged CEO, Grant Hathaway
Join host Mateo Elvira in this episode of the "EdTech Marketing" podcast as he sits down with Grant Hathaway, the CEO of STEM Forged.
Discover the exciting world of eSports and game-centered learning, and how STEM Forged is revolutionizing education through innovative game design programs for schools.
Episode 24: EdTech Sales & GTM Strategy with Jacob Kantor
In this episode, we have a special guest, Jacob Kantor, an industry expert with over 15 years of experience in the education sales space. Join us as we delve into Jacob's remarkable journey from professional sales in EdTech to his current role as a consultant, supporting startups and founders in the industry.
Throughout this engaging conversation, Jacob shares his firsthand insights and exper
Episode 23: Video Production Management & Strategy in EdTech with Lindsay Semevolos
In this episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Lindsay Semevolos, a senior project manager and video content specialist from Partner in Publishing. Lindsay shares her valuable insights on creating impactful video content for EdTech startups. From marketing promotional videos to how-to guides and testimonial videos, Lindsay walks us through the process of coordina
Episode 22: Unlocking EdTech Success: Strategies for Sales, Customer Retention, and Building a Strong Pipeline w Gabby Lozano
In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Gabriela Lozano, an independent EdTech consultant with a passion for top-of-funnel sales and customer retention. Gabby shares her journey into the world of EdTech and discusses the importance of customer success beyond the initial sale. They delve into the challenges faced by early-stage EdTech companies and provide valuab
Episode 21: Slack for Higher Education with Kavitta Ghai
This podcast features an interview with Kavitta Ghai, the founder of Nectir, a higher education tech platform for college students. The interviewer is interested in what inspired Kavita to create Nectir, which is essentially the "Slack for higher ed." Kavita explains how her frustration as a college student led to the creation of Nectar and how the platform helps students find their community on c
Episode 20: Insights on Podcasting in EdTech with Dustin Ramsdell
In this episode, Mateo interviews Dustin Ramsdell, the creator and host of the Higher Ed Geek podcast, which focuses on higher education technology. Dustin shares his journey into podcasting, the evolution of his podcast, and tips for those just starting out. He emphasizes the importance of consistency and finding a sustainable posting schedule that works for you, while also being open to rebroadc
Episode 19: Lesson Plan Voting & Brazen Learning with Girija Ramapriya
In this episode of the EdTech Marketing Podcast, host Mateo Elvira interviewed Girija Ramapriya, an EdTech founder building solutions in the K-12 space. Girija discussed her journey leading up to starting her company, Brazen Learning, and the problem it is solving of creating a feedback loop for students to have a say in their learning. She also shared her advice for other educators interested in
Episode 18: Entrepreneurship & Intrapreneurship with Dallas Roark
Had one of my good friends Dallas Roark on the podcast who is running growth for Gamify.
Dallas has been in the growth marketing space as a young entrepreneur and has a ton of valuable insights for others looking to build a business on the side.
Connect with Dallas: https://www.linkedin.com/in/dallasroark/
Episode 17: Learning community for early stage Edtech innovators with Andrew Molchany
Edinno is an open learning community created to support and empower emerging edtech innovators. Today I spoke with Andrew Molchany who started off as a teacher turned EdTech founder. Hope you find value in today's episode
Connect with Andrew: https://www.linkedin.com/in/andrewmolchany/
Episode 16: Digital currency for educators and students with Josh Samuel
Josh Samuel is the founder of Coins For College, a Digital currency for educators and students.
Josh grew up in foster care and started Coins For College to remove every mental, academic, and financial barrier to college for students from every demographic.
In this episode we learn more about Josh' Entrepreneurial journey and what he is building over at Coins For College.
Connect with Josh: https:
Episode 15: Demand Gen vs Lead Gen with Janelle Amos
Host Janelle Amos on the podcast, she is the Founder of Elevate Growth.
Elevate Growth is a full-funnel demand gen consulting firm that helps B2B SaaS companies hit and exceed their revenue targets.
Led by a former in-house head of demand gen startup gal, you will get years of expertise on how to grow revenue from someone who was actually held accountable to (and met) revenue numbers, understands
Episode 14: Helping Minority Owned Businesses PROSPER with Maria Sim
Prosperidad para todos - Prosperity for all
Maria Sim is the Founder and CEO of Prospoly Small Business Consulting.
Prospoly’s purpose is to improve the lives’ of immigrant business owners by providing community-driven solutions using a bridge of student collaboration.
Truly an inspiration for any Latino Entrepreneurs out there looking to make a difference in the community
https://www.linkedi
Episode 13: The Original Burnt Out Educator with Coach Joe Marino
Had the pleasure of connecting with Coach Joe at a CCSA conference early this year. Coach Joe Marino has an electric personality, you cannot forget him. In this episode Joe talks about his experience leaving the classroom to working in EdTech for BrightThinker.
Connect with Joe: https://www.linkedin.com/in/coachjoemarino/
BrightThinker Website: https://brightthinker.com/
Episode 12: Attracting Gen Z High School Students Using Video Content with Jericho Apo
Today we had Jericho Apo on the podcast to share more about how UPchieve is leveraging video content to attract Gen Z on the platforms they use the most, and in the context of how they want to consume that content.
Jericho shares more about his journey to the U.S. and how his personal experience as a low-income college student has prepared him to create a marketing strategy to attract the same stu
Episode 11: EdTech Entrepreneurship with Neoboard founder, Kevin Osorno
Kevin saw his younger sister struggling to build study groups and collaborate with others as a student during the pandemic. While noticing this problem he was enrolled as a PHD student and UC Riverside. In this episode Kevin shares what led him to build a SaaS startup, and his challenges with building a company while being a full time graduate student.
Neoboard App Website: https:
Episode 10: Small Giants: Companies That Choose to Be Great Instead of Big with Bo Burlingham (Part 1)
Small Giants: Companies That Choose to Be Great Instead of Big
Author Bo Burlingham joins me live on the EdTechMarketing Podcast to chat more about the story behind Small Giants, and what inspired him to write the book and learn more about these types of businesseses.
Hope this inspires you to think about WHY your company exists, and what you define as building a 'Great' company
Purchase the Book
Episode 9: K12 Recruitment Marketing with Schola CMO, Carlos Melendez
Should schools consider themselves to operate like a standard business? But what is their offering or service? Today I had Schola CMO, Carlos Melendez on the podcast to share more about how K12 organizations can leverage the power of digital marketing and lead generation strategies used by B2B companies to help their school attract, retain, and recruit new students across the United St
Episode 8: Building An EdTech Startup While Being Students with Ace-It
Always love networking and connecting with other EdTech Startups. Had the pleasure of connecting with Pashan Sidhwa & Jai Mansukhani who happen to be building an EdTech startup while being enrolled as full time college students!
The Ace It app declutters your college experience by making studying more efficient without compromising on your social experience.
It brings you a smart amalgam
Episode 7: Agency Marketing & Entrepreneurship with Luke Eggebraaten
I met Luke Eggebraaten on LinkedIn nearly a year ago as we both are relatively new to the world of entrepreneurship and agency marketing. Luke runs a Digital Marketing agency exclusively for Excavation companies. In this episode we talk about our experiences jumping into our craft full time, how we overcome specific challenges of providing ROI to our clients, and hope to inspire anyone out t
Episode 6: EdTech Product Led Growth with Samantha Hall
Had the pleasure of speaking with Samantha Hall, Growth Product Manager at ClassTag. Sam started her EdTech career as a teacher for Marion County Public Schools. In today's episode we chat about how her classroom experience has helped her become a better Marketer and apply her experiences to create a meaningful solution over at ClassTag.
Follow Sam on LinkedIn: https://www.linkedin.com
Episode 5: How District Technology Directors Make Buying Decisions with Jeffrey See
Jeff See and I connected on LinkedIn and discovered that he has worked in Education for a large portion of his career. Thought his insights around how K12 Districts make buying decisions would be extremely valuable for the community. How many sales emails does Jeff get on a daily basis? What sparks him to make time to take a demo of a SaaS solution? How long does it take fr
Episode 4: In-Classroom Insights with Stella Ikhnana
Had the amazing, energetic, and inspiring Stella Ikhnana on this week's episode! Stella spent 10 years of her career as a frontline educator, specifically in special education at Glenview Public School District. She is now a Customer Success Specialist at Stellar Synergy LLC. Stella shares her in-classroom experience, shares feedback for other EdTech organizations, and the pressi
Episode 3: How To Provide Technical Education Using Virtual Reality with Emily Thompson
Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality include entertainment, education, and business. Interplay Learning is taking technical education to a whole new level using Virtual Reality Headsets such as the Oculus Quest 2.
Austin, TX-based Interplay Learning is the leader in Virtual Reality
Episode 2: Helping Students Manage Their Time w Victoria Kinnealey
24 months ago, Victoria saw her youngest brother almost fail his sophomore year of high school due to lack of time management education. She made a post on LinkedIn that connected us, and had to have her share her story on why she started Viinko.
Viinko provides an academically informed structure that helps students build essential executive functioning skills.
Victoria shares more about the
Episode 1: How EdTech has evolved Pre & Post Pandemic w Kim Garcia
Welcome to the first episode of the EdTech Marketing Podcast.
Today we had an insightful conversation with Kim Garcia, District Strategy Consultant, at Nearpod.
Nearpod provides real-time insights into student understanding through interactive lessons, interactive videos, gamification & activities - all in a single platform.
We chatted about Kim's experience from the classroom, h
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