The Practical MSP
The Practical MSP is a business-focused podcast from LogMeIn, part of the GoTo family of products, aimed at Managed Service Providers who want to scale their IT businesses sustainably. Each episode tackles the day-to-day realities of running an MSP, including pricing strategies, hiring top talent, and assembling the right technology stack. Honest conversations with industry experts offer real-world perspectives and actionable advice rather than high-level vision talk. The show is designed to help MSPs build a future-ready operation today.
Episodes
Navigating MSP Pricing Strategies, with Shawn Walsh from Encore Strategic
In the inaugural episode of LogMeIn's The Practical MSP podcast, our host, Jen Six, talks MSP pricing with Shawn Walsh, former MSP CEO turned coach at Encore Strategic and author of The Pumpkin Plan for Managed Service Providers. Walsh says many MSPs underprice due to undervaluing expertise and relying on peer consensus rather than actual costs. He recommends targeting 55-65% gross margin (service
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