The Growth Protocol: Marketing and Tech with Good Wolf
The Growth Protocol: Marketing and Tech with Good Wolf is a business podcast about marketing, technology, and growth strategy. Hosted by Lexi and Anderson of Good Wolf, it explores performance marketing, AI, automation, UX, and digital tools used by agile brands. Each episode breaks down systems and tactics that help companies scale smarter and move faster. The show is aimed at listeners who want practical ways to outthink and outgrow the competition.
Episodes
The AI Video Revolution: Sora, RunwayML & Pika Labs Are Changing Everything
AI video generation is exploding — and it’s rewriting the rules of marketing, content creation, and brand storytelling.In this fast-paced 5-minute episode, Lexi (Eden) and Anderson (Avery) break down how tools like Sora, RunwayML, and Pika Labs are giving businesses, creators, and startups the power to produce cinematic videos without big budgets, studios, or travel.We cover:Why AI video tools are
AI Agents – The autonomous AI systems revolutionizing business workflows
Meet the next evolution of workplace automation — AI agents. In this episode, hosts Lexi and Anderson break down what makes these intelligent systems so much more than simple chatbots. From real-world use cases like automated meeting scheduling and customer service to their transformative impact on business operations, we explore how AI agents are reshaping the way we work.Discover what this means
Marketing 2045: The Future is Already Here
Lexi and Anderson dive into the wild, mind-bending future of marketing — from AI that knows you better than you know yourself to holographic shopping assistants and thought-driven ads. This fast-paced episode of The Growth Protocol explores how technology, neuroscience, and sustainability will redefine consumer behavior over the next two decades. It’s bold, fun, and a little eerie — the future of
Explosive Rise of Phishing Attacks
Phishing scams are evolving fast—and catching more victims than ever. In this episode, we break down why phishing attacks are surging, the tactics cybercriminals use, and how you can protect yourself and your organization from the latest threats.
GEO vs SEO — What Every Marketer Needs to Know
Anderson and Lexi go head-to-head on one of the most urgent shifts in digital marketing: Generative Engine Optimization (GEO) vs traditional SEO.In just 4 minutes and 23 seconds, they break down what GEO actually is, how it’s changing search, and what your business can do right now to stay ahead. With real examples, practical tips, and no fluff — this episode is a must-listen for marketers navigat
The Resonance Factor: Why Your Message Isn't Landing
Are you talking about yourself when you should be talking to your customers? In this week's episode, hosts Lexi and Anderson dive deep into the art and science of creating brand messages that actually resonate with your target audience.You'll discover: • Why most businesses lead with features instead of benefits (and how to flip the script) • The "message mining" technique that uncovers your custo
AI in marketing for SMBs
Artificial intelligence has officially entered the SMB chat. In this episode of The Growth Protocol, hosts Lexi and Anderson from Good Wolf Marketing & Technology explore how AI is transforming the way small and mid-sized businesses approach marketing—and why these tools are no longer just for enterprise-level budgets.From content creation and customer behavior insights to ad optimization, cha
Your business is low-hanging fruit for cybercriminals
Cyberattacks aren’t just targeting large corporations anymore—small and mid-sized businesses are now on the front lines. In this episode of The Growth Protocol, hosts Lexi and Anderson from Good Wolf Marketing & Technology break down the critical cybersecurity threats facing SMBs and the simple, proactive steps you can take to protect your business.From the dangers of phishing scams and ransom
AI You Can Actually Use: Real Tools for Real Business Growth
AI isn’t just for tech giants anymore. In this episode of The Growth Protocol, Lexi and Anderson break down real-world AI tools that small and mid-sized businesses can use right now to boost efficiency, output, and customer experience.From ChatGPT and Jasper to AI-powered CRMs and smart analytics, we explore how AI is becoming every team’s secret weapon — not to replace people, but to empower them
Local Marketing Made Easy
In this episode of The Growth Protocol, Lexi and Anderson break down practical, budget-friendly strategies to help small business owners boost their local visibility fast.From optimizing your Google My Business listing and earning reviews to building authentic partnerships, getting involved in the community, and running hyper-local social media campaigns — you’ll walk away with actionable steps yo
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