Amplify Good Podcast
The Amplify Good Podcast is produced by Anthem Creative, a studio that has spent a decade helping nonprofits build stronger brands and run campaigns that raise millions. Hosts share lessons learned and talk with expert guests working at the leading edge of nonprofit marketing. Episodes cover leadership, storytelling, exponential technology, strategy, fundraising and navigating change. The focus is on how organizations can amplify their impact and become more human in the process.
Episodes
Rolling Budgets and Brave Boards: Leading When You Can't See Around the Bend
Carissa Youssef is one of the most forward-thinking leaders in the Canadian nonprofit sector. Fresh off three years as executive director of One Day's Wages and now stepping into the CEO role at Mennonite Central Committee, she joins Graeme for a wide-ranging conversation on what it actually takes to lead a large, complex nonprofit through an era of relentless change.They dig into revenue
The Fierce Urgency of Now: Decision Velocity, Vocational Calling & Leading with Courage
Jamie McIntosh has spent 2 decades at the helm of some of the world's most influential NGOs — founding Executive Director of IJM Canada, senior leader at World Vision, Compassion, World Renew, and Mercy Ships, and now founder of The Leader's Guide. In this wide-ranging conversation, he and Graeme tackle the questions that keep nonprofit leaders up at night. They explore vocational calling
Going All In: What a Real Nonprofit Digital Transformation Actually Looks Like
Musu Kanu Taylor-Lewis is President and CEO of Food for the Hungry Canada — and she’s done the difficult but transformative kind of digital transformation, not the slide-deck kind. Graeme and Musu talk about what it actually looks like when a mid-sized NGO goes all in: systems that change how the work gets done, not just a prettier donation page; the culture fights that show up when tech
Status Quo is a Death Sentence: 40 Years of Fundraising Wisdom with Tom Berekoff
With over 40 years in the nonprofit sector as a fundraising strategist and 7 years as the CFRE International Board Chair, Tom Berekoff has seen what separates organizations that thrive from those that slowly disappear. In this conversation, Graeme sits down with his longtime mentor and former board chair to unpack the frameworks that have shaped his thinking on fundraising, leadership, an
Do It With Conviction or Don't Do It at All: Brand, Storytelling & Lessons from The Chosen
In part two of his conversation with brother and Anthem founder Mark Watt, Graeme pulls back the curtain on a defining season in Anthem's story — when Mark spent two years as a fractional VP of Marketing embedded with Angel Studios and The Chosen, the most successful crowdfunded TV show of all time.Mark shares what he learned inside one of the most explosive brand phenomena of the last de
Conviction is Everything: The Story Behind Anthem Creative and the Fight for Nonprofit Excellence
This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches.They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 a
Bitcoin for Nonprofits: Why ignoring Bitcoin is bad stewardship
What does Bitcoin have to do with your nonprofit? More than you might think.In this episode, Graeme sits down with Adam O'Brien — CEO and founder of Bitcoin Well, the world's first publicly traded non-custodial Bitcoin company — for a conversation that challenges nonprofit leaders to rethink their relationship with money. From the broken global monetary system to the largest wealth transf
Brand is the New Funnel: Innovation, Growth Strategy, and the Future of Nonprofit Marketing
Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations.They unpack what Charit
The urgent case for better storytelling: Reclaiming the global aid narrative
Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international
Fixing the bridge between Charities and Philanthropists: The WellFunded story
Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey f
The AI Fundraising Revolution: Rethinking Fundraising in the Age of Intelligent Tools
Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-1
Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits
Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive tr
The Future Belongs to the Most Human Organizations
In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential tren
