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FOUNDED.

FOUNDED. 2 Episodes Oct 13, 2026

An in-depth podcast where founders of businesses from different growth stages talk honestly about failure, doubt and recovery.

Episodes

Daria Kozlova / Deep Breath: Behind the Data, There’s a Patient Oct 13, 2026 3258 Behind every data point is a patient. In this episode of Founded, Daria Kozlova, co-founder and CMO of Deep Breath, shares how a visit to an intensive care ward turned a marketing role into a personal mission. We explore building AI for healthcare, earning clinicians’ trust and finding the motivation to keep going when things get tough.

Maurice Jongmans / Online Payment Platform: The Power of Saying No Sep 22, 2026 2991 In this episode, we hear the story of Maurice Jongmans, CEO of Online Payment Platform. What started as a solution for online marketplaces grew into an international fintech company with more than 150 employees. Maurice explains how OPP turned complex regulations into business opportunities and secured major clients such as Marktplaats. We also talk about staying focused, daring to say no

Dylan Moerland / ever.day: Building an AI-Native Company Aug 26, 2026 3011 In this episode, we hear the story of Dylan Moerland, founder of ever.day. What started as a skills intelligence platform evolved into a company helping people services companies transform the way they make people decisions with AI. Dylan believes technology should augment people, not replace them, combining data and science with human judgment. We also talk about pivoting when the market

Mischulaikah Grune / Orthofoodie: Growing on my own terms Jul 24, 2026 5110 In this episode, we hear the story of Mischulaikah Grune, founder and CEO of OrthoFoodie. She built the platform from a deeply personal need to improve her own health. Today, OrthoFoodie helps people take control of their wellbeing with personalized nutrition, lifestyle and health advice, all in one intelligent platform. We also talk about building a mission-driven company, thinking globa

Jaime Ascencio / Reefy: Starting before you're ready Jun 30, 2026 2555 In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that p

Thomas Petithuguenin / everox: Leaving corporate to build real impact May 12, 2026 1848 In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches,

Kelly Ruigrok / GSES: Changing the world without an office Mar 17, 2026 2577 In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single susta

FOUNDED.

Episodes

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