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Strategy Meets Finance

Strategy Meets Finance

Steve Coughran 315 Episodes Aug 17, 2026

Strategy Meets Finance is a podcast for business owners and entrepreneurs who want to start, grow, and run a lasting business. Host Steve Coughran, a former CFO and founder of Coltivar, explains why strategy and finance must work together for long-term success. Each episode offers simple tools, real examples, and practical advice on setting smart goals, improving cash flow, increasing profit, and building stronger teams.

Episodes

The Gap Between Your Strategy and Your Results | Ep 255
The Gap Between Your Strategy and Your Results | Ep 255 Aug 17, 2026 901 Know your numbers, fix your cash flow, and build a business that works for you. Start free with myColtivar. Most businesses have a strategy. They have done the offsite, built the plan, and know where they want to go.Then you look at the financials and the strategy is nowhere in the numbers.In this episode Steve breaks down exactly what is happening in that gap, why strategy without a financial con
The Moment a Good Business Starts Becoming a Great One | Ep 254
The Moment a Good Business Starts Becoming a Great One | Ep 254 Aug 12, 2026 1248 Know your numbers, fix your cash flow, and build a business that works for you. Start free with myColtivar. There is a specific moment Steve has seen over and over again inside businesses. Revenue becomes more predictable, cash flow steadies out, and the owner goes from reactive to proactive.In this episode he breaks down exactly what that moment looks like in financial terms and the five conditio
Is Your Business Really Generating Value? | Ep 253
Is Your Business Really Generating Value? | Ep 253 Aug 4, 2026 538 Know your numbers, fix your cash flow, and build a business that works for you. Start free with myColtivar.Most business owners look at profit on their income statement and assume the business is doing well. But profit and value are not the same thing.In this episode Steve breaks down why the majority of businesses are not generating returns above their cost of capital, what that actually means fo
The Problem With Your Annual Budget (And What Actually Works) | Ep 252
The Problem With Your Annual Budget (And What Actually Works) | Ep 252 Jul 29, 2026 1069 Know your numbers, fix your cash flow, and build a business that works for you. Start free with myColtivar. Every year business owners build a budget. They set targets, present the numbers, tie bonuses to it, and by March it is already wrong.In this episode Steve makes the case that a static annual budget is one of the most limiting financial tools a business can use and walks through exactly what
Your Best Customers Might Be Your Worst Financial Decision | Ep 251
Your Best Customers Might Be Your Worst Financial Decision | Ep 251 Jul 23, 2026 968 Know your numbers, fix your cash flow, and build a business that works for you. Start free with myColtivar.Most business owners know their best customers by name. Longest relationships, biggest contracts, most consistent work.But in this episode Steve shows why looking at revenue per customer and profitability per customer are two completely different things and why the gap between them might be t
What Buyers Actually Pay For When They Buy a Business | Ep 250
What Buyers Actually Pay For When They Buy a Business | Ep 250 Jul 20, 2026 1139 Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar. Two businesses, same revenue, same profit. One sells for three times EBITDA. The other sells for eight times. On a $2 million EBITDA business that gap is $10 million.In this episode Steve breaks down exactly what creates that difference and why sophisticated buyers are not just looking at t
Why Your Pricing Has Nothing to Do With What You Charge | Ep 249
Why Your Pricing Has Nothing to Do With What You Charge | Ep 249 Jul 14, 2026 1295 Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar. Most business owners set their prices based on what competitors charge, what feels right, or what they think customers will pay. None of those approaches have anything to do with the value your business actually delivers or what your business needs to be financially healthy.In this episode
Business Lessons I Had to Learn the Hard Way | Ep 248
Business Lessons I Had to Learn the Hard Way | Ep 248 Jul 9, 2026 896 Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar. Steve started his first business at 16 out of his sister's garage with no money, no financial background, and no idea what he was doing. He made every mistake you can make.In this episode he shares the five lessons that would have saved him millions of dollars and thousands of hours if
What Your WIP Schedule Is Trying to Tell You | Ep 247
What Your WIP Schedule Is Trying to Tell You | Ep 247 Jul 6, 2026 807 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most specialty contractors either do not have a WIP schedule or do not treat it with the attention it deserves. And if your WIP is wrong, Steve will tell you straight: your financials are wrong too.In this episode he breaks down exactly what the WIP schedule is tracking, wh
Profitable But No Cash? This Is Why | Ep 246
Profitable But No Cash? This Is Why | Ep 246 Jul 2, 2026 928 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Revenue is up. The team is celebrating. And the business owner is quietly pulling on the line of credit because cash is constantly tight.In this episode Steve breaks down exactly why profitable businesses run out of cash, what is actually happening between the income statem
Listen to This if You're Using AI to Optimize Your Business  | Ep 245
Listen to This if You're Using AI to Optimize Your Business | Ep 245 Jun 29, 2026 885 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Everyone is talking about AI right now. Which tools to use, how to automate, how to stay ahead. Steve thinks AI is important too.But in this episode he wants to have the conversation almost nobody is having. Not which tools to use, but whether those tools are actually helpi
Why Most Contractors Price to Win Instead of Price to Profit | Ep 244
Why Most Contractors Price to Win Instead of Price to Profit | Ep 244 Jun 25, 2026 1221 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Winning work and profiting from work are two completely different things. Most contractors are only doing one of them.In this episode Steve breaks down why pricing to be competitive and pricing to actually make money require fundamentally different thinking, where the gap a

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