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Strategy Meets Finance

Strategy Meets Finance

Steve Coughran 315 Episodes Jul 23, 2026

Strategy Meets Finance is a podcast for business owners and entrepreneurs who want to start, grow, and run a lasting business. Host Steve Coughran, a former CFO and founder of Coltivar, explains why strategy and finance must work together for long-term success. Each episode offers simple tools, real examples, and practical advice on setting smart goals, improving cash flow, increasing profit, and building stronger teams.

Episodes

Your Best Customers Might Be Your Worst Financial Decision | Ep 251
Your Best Customers Might Be Your Worst Financial Decision | Ep 251 Jul 23, 2026 968 Know your numbers, fix your cash flow, and build a business that works for you. Start free with myColtivar.Most business owners know their best customers by name. Longest relationships, biggest contracts, most consistent work.But in this episode Steve shows why looking at revenue per customer and profitability per customer are two completely different things and why the gap between them might be t
What Buyers Actually Pay For When They Buy a Business | Ep 250
What Buyers Actually Pay For When They Buy a Business | Ep 250 Jul 20, 2026 1139 Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar. Two businesses, same revenue, same profit. One sells for three times EBITDA. The other sells for eight times. On a $2 million EBITDA business that gap is $10 million.In this episode Steve breaks down exactly what creates that difference and why sophisticated buyers are not just looking at t
Why Your Pricing Has Nothing to Do With What You Charge | Ep 249
Why Your Pricing Has Nothing to Do With What You Charge | Ep 249 Jul 14, 2026 1295 Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar. Most business owners set their prices based on what competitors charge, what feels right, or what they think customers will pay. None of those approaches have anything to do with the value your business actually delivers or what your business needs to be financially healthy.In this episode
Business Lessons I Had to Learn the Hard Way | Ep 248
Business Lessons I Had to Learn the Hard Way | Ep 248 Jul 9, 2026 896 Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar. Steve started his first business at 16 out of his sister's garage with no money, no financial background, and no idea what he was doing. He made every mistake you can make.In this episode he shares the five lessons that would have saved him millions of dollars and thousands of hours if
What Your WIP Schedule Is Trying to Tell You | Ep 247
What Your WIP Schedule Is Trying to Tell You | Ep 247 Jul 6, 2026 807 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most specialty contractors either do not have a WIP schedule or do not treat it with the attention it deserves. And if your WIP is wrong, Steve will tell you straight: your financials are wrong too.In this episode he breaks down exactly what the WIP schedule is tracking, wh
Profitable But No Cash? This Is Why | Ep 246
Profitable But No Cash? This Is Why | Ep 246 Jul 2, 2026 928 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Revenue is up. The team is celebrating. And the business owner is quietly pulling on the line of credit because cash is constantly tight.In this episode Steve breaks down exactly why profitable businesses run out of cash, what is actually happening between the income statem
Listen to This if You're Using AI to Optimize Your Business  | Ep 245
Listen to This if You're Using AI to Optimize Your Business | Ep 245 Jun 29, 2026 885 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Everyone is talking about AI right now. Which tools to use, how to automate, how to stay ahead. Steve thinks AI is important too.But in this episode he wants to have the conversation almost nobody is having. Not which tools to use, but whether those tools are actually helpi
Why Most Contractors Price to Win Instead of Price to Profit | Ep 244
Why Most Contractors Price to Win Instead of Price to Profit | Ep 244 Jun 25, 2026 1221 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Winning work and profiting from work are two completely different things. Most contractors are only doing one of them.In this episode Steve breaks down why pricing to be competitive and pricing to actually make money require fundamentally different thinking, where the gap a
The #1 Thing I Fix First When a Business Is Struggling | Ep 243
The #1 Thing I Fix First When a Business Is Struggling | Ep 243 Jun 22, 2026 1074 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit When Steve walks into a struggling business, people expect him to start with leadership, culture, or strategy. He never does.In this episode he walks through the one thing he fixes first in every struggling business, why everything else is pointless without it, and what it
If I Were Running a Construction Business, Here's Exactly What I'd Do | Ep 242
If I Were Running a Construction Business, Here's Exactly What I'd Do | Ep 242 Jun 18, 2026 895 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Steve gets asked this question all the time. If you were running my business, where would you start?In this episode he answers it directly. He walks through exactly what he would do in the first 90 days running a $10 million specialty contracting business, the specific sequ
Why Contractors Run Out of Cash (And the Four Levers That Fix It) | Ep 241
Why Contractors Run Out of Cash (And the Four Levers That Fix It) | Ep 241 Jun 15, 2026 1029 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most specialty contractors know cash flow is important. What they do not know is what actually controls it.In this episode Steve walks through the four levers that determine whether a contracting business has cash or not. They are not complicated, but if you do not know wha
The 3 Biggest Strategy Mistakes Business Owners Make | Ep 240
The 3 Biggest Strategy Mistakes Business Owners Make | Ep 240 Jun 11, 2026 799 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most business owners have sat through a strategy session that felt productive in the room and changed nothing back at the office.In this episode Steve breaks down the three biggest mistakes he sees business leaders make when doing strategy. Not because they are not smart or

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