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Strategy Meets Finance

Strategy Meets Finance

Steve Coughran 315 episodes Latest Jun 1, 2026

Strategy Meets Finance is a podcast for business owners and entrepreneurs who want to start, grow, and run a lasting business. Host Steve Coughran, a former CFO and founder of Coltivar, explains why strategy and finance must work together for long-term success. Each episode offers simple tools, real examples, and practical advice on setting smart goals, improving cash flow, increasing profit, and building stronger teams.

Episodes

The 3 Biggest Strategy Mistakes Business Owners Make | Ep 240 Jun 11, 2026 799 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most business owners have sat through a strategy session that felt productive in the room and changed nothing back at the office.In this episode Steve breaks down the three biggest mistakes he sees business leaders make when doing strategy. Not because they are not smart or
Your Gross Margin Is Probably Wrong. Here's Why. | Ep 239 Jun 8, 2026 891 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most contractors who track their gross margin are still getting it wrong. Not because they are doing anything dishonest. Because the way their accounting is set up does not match the economic reality of their business.In this episode Steve walks through exactly how this hap
3 Things I Learned as CFO That Every Contractor Gets Wrong | Ep 238 Jun 4, 2026 962 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit When Steve became CFO of a billion-dollar construction company, he thought he had seen it all. But sitting inside a business at that scale taught him things no classroom or accounting firm ever could.In this episode he walks through the three financial mistakes he sees cont
Your Balance Sheet Is Deceiving You | Ep 237 Jun 1, 2026 823 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most business owners feel pretty comfortable with their income statement. Revenue, costs, profit. Simple enough.But the balance sheet is where the real story lives and where most of the damage hides. If your balance sheet is a mess and you ever have to clean it up, those co
Why Your Business Gets Harder to Run as It Grows (And What to Do About It) | Ep 236 May 28, 2026 1136 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Revenue is up. The team is growing. There is no shortage of work. And somehow the business feels harder to run than when it was half the size.More stress, more decisions, more fires, and at the same time less margin, less cash, less clarity.In this episode Steve breaks down
5 Warning Signs Your Business is Heading Towards a Crisis | Ep 235 May 26, 2026 962 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Businesses almost never collapse without warning. The signs are usually there months before things get critical, sometimes even longer. The problem is most owners either do not know what to look for or they see the signs and convince themselves things will turn around.In th
The Conversation Most Business Partners Never Have | Ep 234 May 21, 2026 1060 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most business partnerships do not fall apart because of personality conflicts. They fall apart because two people building something together never got aligned on the financial fundamentals.How much do we pay ourselves? How fast do we grow? What do we reinvest? What does a
The Number That Tells You If Your Business Is Worth Buying | Ep 233 May 18, 2026 1193 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most business owners have a rough idea of what their business is worth. Usually it is based on what a friend sold theirs for or what feels right. But what a business is actually worth and what an owner thinks it is worth are almost never the same number.In this episode Stev
3 Things Every Successful Business Turnaround Has in Common | Ep 232 May 11, 2026 887 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Steve has been inside a lot of businesses that were in trouble. Some were losing cash. Some were profitable on paper but couldn't make payroll. Some had great teams and great customers and still couldn't figure out why nothing was working.In this episode he breaks
You Can't Scale Your Way Out of a Margin Problem | Ep 231 May 7, 2026 880 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit More revenue sounds like the answer when a business is struggling. But Steve has watched too many business owners chase growth thinking it would solve their cashflow problems, only to watch it make everything worse.In this episode he breaks down why scaling a broken margin
The Habits That Separate Growing Businesses From Stuck Ones | Ep 230 May 5, 2026 747 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit After working inside the financials of hundreds of businesses, Steve says the difference between the ones that grow and the ones that stay stuck almost never comes down to talent, market conditions, or even strategy.It comes down to habits. Specific, repeatable habits aroun
Let Me Reintroduce Myself | Ep 229 Apr 30, 2026 1307 How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Steve does not talk about his personal life much. But when he does, the response is always the same: people reach out and say they could have written that story themselves.In this episode he steps back from the frameworks and the financials and shares where he actually came

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