
Natural Born Coaches
Marc Mawhinney helps coaches grow their businesses by interviewing successful guests like John Lee Dumas, Rich Litvin, and Steve Chandler. The podcast shares insights on becoming a better coach and building a thriving coaching practice.
Episodes

Episode #987: Sheryl Plouffe: The Anatomy of a $10K, $25K and $100K Offer
What's the difference between a $10K, $25K, and $100K coaching offer, and why should every coach have one? Today's episode features Sheryl Plouffe, CEO of ICONMAKER, who joins Marc to break down the anatomy of high ticket offers, explain a results-linked payment model that flips the traditional guarantee on its head, and make the case that coaches should start with high ticket from day one rather

Episode #986: Brittany Wilson: What a Low-Tech Entrepreneur Learned Building an App in the Agentic Era
Could AI actually make you a better coach without replacing you? Today's episode features Brittany Wilson, founder of Loop Up, who joins Marc to talk about the agentic era, why coaches will never be replaced by AI, and how her platform helps clients maintain momentum between coaching sessions so their progress doesn't stall the moment the call ends! Do you have something that helps coaches, like a

Episode #985: Brian Parana: The Core Four Areas Every Coach Needs To Master Before Burning Out
What does your health have to do with the quality of your coaching? Everything, according to today's guest! Brian Parana, founder of the Call to Rise 100-Day Fat Loss Challenge and host of the Driven for Health podcast, joins Marc to talk about why so many coaches are running on empty, the four things every busy entrepreneur needs to prioritize, and why taking care of yourself isn't a luxury, but

Episode #984: Kae Wagner: Getting Off The Customer Acquisition Rollercoaster for Good to Own Your Future
Is AI quietly undermining the trust your coaching clients have in you, and if so, what can you do about it? Today's episode features Kae Wagner, returning for her third appearance on the show, to talk about the two realities every coach needs to face right now, why the customer acquisition rollercoaster is wearing coaches down, and how owning your inbox could be the most important business decisio

Episode #983: Susan Jarema and Rei McColley: The Neuroscience Of Communication Every Coach Needs To Know
What if understanding how your brain actually works could change the way you coach, communicate, and handle stress…in a matter of seconds? Today's episode features Susan Jarema, founder of Grand Connection, and Rei McColley, neuroscience educator and lead trainer of the NeuroSelf Mastery Program, who join Marc to break down the science of brain networks, mental looping, and why flow isn't just som

Episode #982: Terri Levine: Why Freedom Has To Be Designed On Purpose (And How To Start Today)
What happens when a coach lands 30 clients in 30 days, and then ends up absolutely hating her business? Terri Levine, founder of Heartrepreneur, returns to join Marc for her fifth appearance on the show to talk about building a business you actually love, why freedom has to be designed on purpose, and what it really takes to build something worth selling one day! Ready to fall in love with your bu

Episode #981: Lance C. Greenberg: The Scaling Strategy That Starts With Better Leads, Not Bigger Budgets
What's really behind the drop in Facebook ad lead quality, and more importantly, what can coaches do about it? Today's episode features Lance C. Greenberg, scaling strategist and Facebook ads expert, who joins Marc to break down why most coaches are attracting the wrong leads. He also reveals what Meta's AI is actually looking for, and why having a playbook could be the difference between wasted a

Episode #980: Marc's Reading List That Covers Mindset, Power, Beating Burnout (And More)
Looking for your next great read? In this episode, Marc shares five (okay, six!) books that have shaped how he thinks about mindset, power, and productivity, spanning over 60 years of publication. From a rock star's surprising business wisdom to a productivity formula that could save you from burnout, these are the books Marc says are worth your time! Do you have something that helps coaches, like

Episode #979: Tom Matzen: The Tribe-Building Blueprint Every Coach Needs To Hear
What does it really take to build a tribe from scratch when you don't have a list, a budget for ads, or the minimum followers to play the summit game? Today's guest is Tom Matzen, who along with Catharine O'Leary co-founded Thousand Person Tribe. Tom joins Marc to break down why most coaches are building their audience the wrong way, and what the journey from audience to community to tribe actuall

Episode #978: The Wrong Way to Approach Prospects (And What to Do Instead)
Is your inbox being flooded with pitches that just miss the mark? In this episode, Marc breaks down the three most common, yet ineffective, outreach methods used to approach prospective clients today and offers a proven alternative for long-term success! Do you have something that helps coaches, like a program, a product or a service? If you'd like to get your offer out to about 100,000 coaches,

Episode #977: Dr. Kela Smith: The Fertility Coach Who Refused To Take No For An Answer
What happens when a doctor is told she needs IVF to get pregnant and decides there has to be another way? Today's episode features Dr. Kela Smith, a holistic doctor, fertility coach, and business strategist, who joins Marc for a fascinating conversation about one of the most personal and fastest growing niches in the coaching world! Do you have something that helps coaches, like a program, a prod

Episode #976: Christopher Rausch: The No Excuses Approach to Authenticity
Today's episode features a returning guest, Christopher Rausch, the No Excuses Coach and host of the Raw and Unscripted podcast, who joins Marc for a free-flowing conversation about authenticity, living intentionally, and making an impact. In this episode, Christopher shares the backstage moment that changed everything, why he stopped trying to be like everyone else, the power of writing your own

Episode #975: Rachel Feldman: Organic Visibility, Human Connection, and Thriving in Today's Coaching World
Today Marc welcomes Rachel Feldman, a 15-year coaching veteran and member of Marc's mastermind, to discuss the major shifts happening in the coaching industry. In this episode, Rachel talks about navigating the trust recession, why the AI bubble is about to burst, the importance of authentic human connection, and the foundational strategies that still work today! Do you have something that helps c

Episode #974: Greatest Hits: Ben Settle: Profiting From Online Trolls!
Today Marc shares a replay of one of the most downloaded episodes of Natural Born Coaches! In this episode, frequent past guest Ben Settle talks about profiting from trolls in the online space, surviving cancel culture, and a whole lot more! What You'll Hear In This Episode: The importance of subject lines in email marketing and how one of Ben's got him on the radar of a prominent copywriter wh

Episode #973: Tom Ruwitch: Combining Strategy, Tech, and Team to Scale Your Coaching Business!
For coaches who are tired of tech getting in the way of their message and looking for a smoother way to scale, this episode dives into a powerful framework: combining strategy, tech, and team. Today, Marc is joined by past guest Tom Ruwitch, the founder of Implementum and Story Power Marketing. Tom is an expert at helping coaches move past boring, informative content to create story-powered market

Episode #972: Peter Lloyd-Lister: Using Skool Auctions to Generate Massive Revenue!
For coaches looking for a fresh way to inject a burst of revenue into their businesses without the fatigue of a traditional launch, this episode dives into a unique strategy: Skool auctions. Joining Marc today is Peter Lloyd-Lister, who helps coaches run high-energy auctions inside Skool communities. This isn't the fast-talking, old-school variety though - it's a strategic, online process that tur

Episode #971: Danno Hanfling: Why Webinars AREN'T Dead and How to Build an Infinite Sales Pipeline With Them
While many online marketers claim that webinars are dead, today's guest is proving they are more effective than ever, provided you stop treating them like a "pitch fest!" Today, Marc is joined by Danno Hanfling, a systems architect and community-building expert who has spent 15 years helping businesses scale through a sophisticated, synchronized approach to lead generation and sales. This conversa

Episode #970: Bryce Hoffman: Using the Red Team Strategy to Stress-Test Your Coaching Business
In nearly a thousand episodes of Natural Born Coaches, a topic like this has never been tackled! Today, Marc is joined by Bryce Hoffman, the founder of Red Team Thinking and a former business journalist who has spent decades looking inside the world's most successful organizations, as he dives into the concept of Red Teaming, a methodology originally developed by military and intelligence agencies

Episode #969: How to Use Journaling to Gain Clarity & Scale Your Coaching Business
Marc has been putting pen to paper for over 20 years, and it isn't just for "keeping a diary." In this solo episode, he breaks it all down and reveals his personal journaling process and what has sparked some of his biggest business breakthroughs. It's time to clear the mental clutter and actually track your daily wins! If you want to see how much you've really grown since starting your coaching b

Episode #968: Sean Mabry: How to Write Your Coaching Book First Draft in Just 90 Days
You've probably noticed that the digital landscape is flooded with AI-generated content right now, leaving a massive gap for coaches who can provide real-world expertise and a unique point of view. A coaching book can easily get lost in a sea of sameness without a distinct human element, and special guest Sean Mabry is here to show how building a psychological moat around your brand can set you ap

Episode #967: Bevery JoLynn: Keeping Human in the Age of AI
What if the very tools designed to save you time are actually costing you your authority? In a world where answer engines are rapidly replacing traditional search, how do you ensure your human voice doesn't get lost in the machine-generated noise? In this episode, leadership mindset and business strategist Beverly JoLynn joins Marc to discuss the critical balance of staying human in the age of AI.

Episode #966: Overcoming Imposter Syndrome and Finding Your Voice with Matt Mawhinney of PodAssist
Ever felt like you're waiting for the "perfect" moment to launch your podcast, only to watch months (or years) slip by? Today, Matt Mawhinney of PodAssist steps out from behind the scenes to reveal how he launched his own show in less than a week, and gives his expert podcast tips and strategies from over a decade in the podcast trenches. If you're tired of the imposter syndrome and the "podfade"

Episode #965: How to Use Batching to Reclaim Your Focus and Productivity
Ever felt like a chicken with its head cut off, jumping from one task to another? Today, Marc is sharing a productivity hack that has been a game-changer for his business over the years: batching. If you're ready to stop being reactive and start working with intention, he's breaking down the exact systems he uses to protect his headspace and finally get the right things done! What You'll Hear In

Episode #964: Ross Alcorn: How to Travel in Luxury for Free Using Your Business Expenses
Ross Alcorn is the founder of Itinerary Boss and helps business owners optimize their everyday spending to earn points and miles that translate into luxury travel for free. He's built a successful coaching business in a unique niche and shares his approach in this episode! What You'll Hear In This Episode: - How Ross' love of travel started young, organizing group trips to Europe and sno

Episode #963: Ian Gatzke: How AI Companions Solve the 4% Course Completion Problem!
In this episode of Natural Born Coaches, Marc interviews Ian Gatzky, the founder of Implement AI, to discuss how AI helps coaches improve client engagement and completion rates in their programs. What You'll Hear In This Episode: - The brutal truth about course completion: Only 4% of people who purchase an online course actually finish it … a staggering problem that affects client resu

Episode #962: How to Grow Your Email List Without Paid Ads in 2026
In this episode of Natural Born Coaches, Marc discusses strategies for growing email lists in 2026 … ones that don't cost a penny! What You'll Hear In This Episode: - Why email lists trump social media … - An important tip if you're participating in online summits! - How to turn your community into paying clients. - An underutilized tactic to get unexpected people int

Episode #961: Stop Undercharging: A Coach's Guide to Pricing Confidence
In this episode of the podcast, Marc shows how to push past resistance to increase your coaching fees and teaches a simple exercise to make it easier to sell your offers at higher amounts! What You'll Hear In This Episode: - The undercharging epidemic: Why the majority of coaches are charging too little … - Coaches and money guilt: How some coaches shame others for wanting to ear

Episode #960: Four Essential Acronyms Every Coach Needs to Know to Build a Coaching Business
In this episode, Marc shares four acronyms and the lessons that coaches can take from them! What You'll Hear In This Episode: - Why showing up on time for scheduled calls separates professional coaches from amateurs. - The dangers of keeping Zoom open and multitasking while waiting for late arrivals. - Why the trust deficit is worse now than 5 or 10 years ago and what it mea

Episode #959: From Matthew McConaughey to Ray Kroc: Unconventional Books Every Coach Should Read
Marc shares five recommended books that he read in 2025, and the big takeaways from them! What You'll Hear In This Episode: - Why waiting for inspiration is killing your coaching business - and what to do instead according to legendary music producer Rick Rubin. - The Matthew McConaughey strategy: How cutting two major priorities helped him go from B-level performance in everyth

Episode #958: The No-BS Guide to Handling Cold Email Pitches and Messages (Without Wasting Time
Marc shares the strategy he uses to deal with cold outreach in his inbox, which will save you hundreds of hours every year! What You'll Hear In This Episode: - The main types of cold emails/messages that you get, and Marc's proven system for handling them. - Why engaging with vague small-talkers can haunt your inbox forever … - How to flip cold pitches into revenue instead

Episode #957: Beware The Stories You Tell Yourself!
In this episode of Natural Born Coaches, Marc talks about the dangers of telling yourself negative and limiting stories - and gives his advice for how to identify and change the habit so you can get better results! What You'll Hear In This Episode: The danger of accepting defeat before you begin - How one coach wrote off 2026 entirely after losing a single client, and why that's a self-sabotaging

Episode #956: Kirsten Graham: Know Thy Numbers!
Kirsten Graham, co-founder of Six Figure Business Coaching, talks about the importance of understanding your business numbers and preparing for tax season, and shares an affordable way to keep your books in good shape! What You'll Hear In This Episode: - Why most entrepreneurs hate bookkeeping, and why you shouldn't force yourself to do work that drains your energy when you could focus on

Episode #955: Stefan Ciancio: Build High-Converting Webinars in Just 10 Minutes!
In this episode of Natural Born Coaches, Marc interviews Stefan Ciancio, co-founder of WebinarKit, to discuss AI-powered webinars and their impact on online businesses. They talk about the evolution of webinar marketing, including the use of AI for narrating and building webinars, and the importance of building trust with audiences through multiple touchpoints!

Episode #954: David Barnett: How To Improve Your Group Coaching Program
This episode of Natural Born Coaches focuses on group coaching programs, with David Barnett sharing how to optimize yours, with lots of real world advice and examples! What You'll Hear In This Episode: -Why David requires his clients to complete his online training before joining his group coaching program, which helps level the playing field and save time and energy. -How to establish d

Episode #953: Playing The Long Game
In this episode of Natural Born Coaches, Marc talks about the importance of playing the long game and practicing patience in the online coaching space! What You'll Hear In This Episode: - How easy it is to fall into unrealistic expectations online, with an example from one of Marc's clients. - Changes that Marc made with his coaching programs to attract long-term thinkers and disco

Episode #952: Lewis Vandervalk: A Simple SEO Strategy for Coaches!
Lewis Vandervalk stops by the podcast to share his expertise around SEO strategy for coaches! What You'll Hear In This Episode: -Why answering client questions remains the core principle of search engine optimization, regardless of whether people find you through Google, ChatGPT, or other AI platforms. -The truth about backlinks and SEO gaming: why purchasing cheap backlinks can destroy your

Episode #951: Todd Hartley: How to Generate Coaching Leads Without an Audience, Email List, or an Ad Budget!
Todd Hartley is the founder of WireBuzz and the author of "Accelerating Yes!", and in this episode he shares the lessons about lead generation that he's learned from many successful years in online business, including working with Tony Robbins! What You'll Hear In This Episode: - How to built a predictable lead generation system in just 3 steps … - The $50M to $150M revenue jump in

Episode #950: Change Your Business Before It Changes You … A Workaholic's Wake-Up Call!
Change can be scary, but in this special episode of Natural Born Coaches you'll learn about the importance of embracing it in your coaching business! Marc shares the business transformations he's doing entering 2026, and you'll walk away with actionable steps you can take to improve your results as well! What You'll Hear In This Episode: - Marc discusses his business changes approaching 2

Episode #949: Miriam Segal: The Solution For Imposter Syndrome!
Lots of coaches struggle with imposter syndrome … are you one of them? If so, check out this interview with Miriam Segal where she shares how you can get past it! What You'll Hear In This Episode: - What imposter syndrome really is … - Why the fear of success is as strong as the fear of failure! - The challenges of following up a major success (with historical examples, like J.D. Salinger) - W

Episode #948: Henry Lopez: Turning Your Podcast Listeners Into Clients!
The previous episode of Natural Born Coaches showed how to turn your podcast guests into clients, and in this interview Henry Lopez (host of "The How of Business") shares how to convert listeners into clients! What You'll Hear In This Episode: -The best strategy to use when launching your podcast. -The importance of building a dedicated audience rather than focusing only on large numbers! -

Episode #947: Dave Dubeau: Using Your Podcast as a Lead Generator!
Dave Dubeau helps experts get premium clients with high-ticket podcasting, and in this episode, he shares how to turn your guests into clients with his unique podcasting method! What You'll Hear In This Episode: -How Dave creates podcasts for high-ticket coaches, consultants, and advisors - handling all production and guest acquisition while requiring clients to participate in just a few Zoom s

Episode #946: Heather Pearce Campbell: Legal Protections For Coaches
Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she's the founder of Pearce Law PLLC, home to her legal practice. She's also the creator of The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators,

Episode #945: Cheryl Thacker: How To Make The Transition To Full-Time Coaching
After 25 years in the corporate world, Cheryl Thacker made the move to coaching and as the founder of Successful Coaches she helps others do the same. Are you interested in becoming a full-time coach? Then check this interview out! What You'll Hear In This Episode: - How Cheryl transitioned from 25 years in corporate to coaching. - The right way to make the leap into coaching, and the usual ti

Episode #944: Mitch Russo: Fighting The Trust Deficit In The Coaching Space!
Mitch Russo is a business growth strategist and the founder of Clickcoach.io, an all-in-one coaching platform built by someone who's scaled to over $30 million! What You'll Hear In This Episode: -Mitch's experience scaling a coaching business and developing tracking software to help coaches with their businesses. -The importance of tracking client progress through graphs and statistics. -Why

Episode #943: Debe Fennell: Best Practices For Joint Ventures
In this episode, Debe Fennell shares her strategies to set up profitable partnerships! What You'll Hear In This Episode: -Debe's background in sales and marketing, and her experience in the music industry and her transition to affiliate and joint venture marketing. -The difference between affiliates (who mail for a commission) and JVs, which involve reciprocal partnerships. -Tips for choosing a

Episode #942: Mark Podolsky: Make Money While You Sleep!
Mark Podolsky ("The Land Geek") is the author of "Dirt Rich", host of "The Art of Passive Income Model" and has completed over 6000 raw land deals. In this episode, he shows how you can make money while you sleep with his land system! What You'll Hear In This Episode: -How much money you need to start investing in raw land (you'll be surprised by the number …) -A detailed look at Mark's unique

Episode #941: Regina Andler: Using AI To Stand Out From The Crowd!
Regina Andler is a business strategist, speaker, author of "The Unicorn Factor", and an expert in the field of AI. In this episode, she shares how to incorporate AI into your business to stand out from the crowd! What You'll Hear In This Episode: - The evolution of AI and its parallels to the adoption of cell phones, and why businesses should embrace AI to stay competitive. - Why

Episode #940: Giana Cambria: Content Creation In Just 4 Hours Per Month!
Giana Cambria is the founder of Upperhand Creative, and in this episode, she shares her method for creating all of your monthly content in just 4 hours! What You'll Hear In This Episode: -Is Giana's content creation system doable for newbies? -Her recommended form of content creation (Video? Text? Something else?) -The hot content that's currently landing with prospects. -How familiarity wil

Episode #939: John Mitchell: The $5 Million Secret of Think and Grow Rich!
Do you want to know the secret hidden in the best-selling self-help book "Think and Grow Rich"? John Mitchell shares his personal journey of discovering and implementing Napoleon Hill's secret and shares the 12-minute daily technique that completely changed the results he was getting in his business! What You'll Hear In This Episode: -The family tragedy and turning point at age 50 when John deci

Episode #938: Anthony Vizzari: A Better Way To Sell!
Anthony Vizzari is the Senior Vice President of 7th Level, the largest B2C sales training company in the world, and he helps his clients master sales and communication. In this episode, he shares a unique way of selling which makes it easier (and more enjoyable) for you and your prospects! What You'll Hear In This Episode: - Anthony's journey from being a sales novice to becoming successful, e

Episode #937: Rob Goyette: Add Coaching Revenue!
Rob Goyette returns to Natural Born Coaches to show how to add more revenue into your coaching business! What You'll Hear In This Episode: - Why you should have at least 3 coaching offers to prevent audience fatigue and to enable upselling. - Should you have a definite coaching niche? (Rob's nuanced answer might surprise you!) - Rob's strategies for raising your coaching fees by adding va

Episode #936: Milana Leshinsky: Why You Should Offer Group Coaching!
Milana Leshinsky is the founder of Coaching Genie and an expert on group coaching. In this episode she talks about marketing strategies, enrollment approaches, and program design for your group coaching program while debunking common misconceptions about its value compared to one-on-one coaching. What You'll Hear In This Episode: -Milana's journey into group coaching, including her creating the

Episode #935: Natalia Jansen: Be A Star In Your Life!
Natalia Jansen is a theatre-inspired transformation coach who specializes in helping clients take control and star in their lives … in this episode she shares how you can do that! What You'll Hear In This Episode: -Natalia's journey from Slovakia to America as an exchange student, where she pursued higher education despite financial challenges. -How her story illustrates the power of persevera

Episode #934: Robert and Kay Lee Fukui: How Married Entrepreneurs Can Achieve Work-Life Balance
Robert and Kay Lee Fukui are the co-founders of Power Couples by Design and the authors of "Tandem: The Married Entrepreneur's Guide for Greater Work-Life Balance," and they discuss their consulting business and experiences as married entrepreneurs. Learn about work-life balance including setting boundaries, managing productivity, and the importance of taking breaks! What You'll Hear In This Epi

Episode #933: Noah St. John: A Better Alternative To Affirmations!
Dr. Noah St. John is known as "The Father of Afformations", and works with Hollywood celebrities, 8-figure company CEOs, professional athletes, top executives and elite entrepreneurs! What You'll Hear In This Episode: - Noah's journey from growing up poor in a wealthy neighborhood to discovering his life purpose, changing his negative beliefs and surviving a suicide attempt at age 25 to what he

Episode #932: Kevin Bees: Essential AI Tools And Strategies For Coaches
Kevin Bees is Australia's leading Profit Maximisation Expert and has over two decades of experience as a senior leader, financial strategist and international speaker. He's made it his mission to learn from the world's best in human performance and business, and in this episode he shares how coaches can effectively use AI to get more clients! What You'll Hear In This Episode: - The evolving

Episode #931: Chuck Anderson: Affiliate Partnership Strategies For Coaches
Chuck Anderson helps people develop partnerships, affiliates, and brand ambassadors that sends them clients on an on-going basis … and in this interview he explains how he does it! What You'll Hear In This Episode: -The benefits of affiliate partnerships for coaches, particularly those needing immediate clients. -The importance of building relationships with your affiliates … -Strategies for

Episode #930: Vicky Murgatroyd: All About Long-Term Coaching Relationships!
Vicky Murgatroyd is an experienced online coach, and in this episode, she discusses her journey and approach to building long-term client relationships through a combination of energetic and strategic work. What You'll Hear In This Episode: - Burnout prevention, maintaining work-life balance, and the potential negative impacts of excessive AI and social media. -Creating scalable coaching service

Episode #929: Darrin Bentley: How To Make More Money From Your Podcast
Darrin Bentley is a podcast coach and organic marketing pro who helps creators and experts generate more revenue with strategically designed podcasts! What You'll Hear In This Episode: How to navigate conversations with your guests and manage your show's tone. Darrin's recommended frequency for your episode releases. The challenges of monetizing podcasts, and how to ge

Episode #928: Samantha Riley: How To Structure and Run a Successful Virtual Summit!
Do you want to run a virtual summit? In this episode, Samantha Riley discusses the importance of virtual summits, and how you can structure and run a successful one! What You'll Hear In This Episode: -The challenges and benefits of running a summit, nurturing both the audience and the backstage crew, and the need for more assistance to clients to achieve results. -Advice for how long your summ

Episode #927: David Vox: The Ayahuasca Experience
David Vox is a seasoned coach, integration trainer, and founder of the Ayahuasca Integration Alliance. With over 10 years of experience, David has worked with thousands of coaches, therapists, and facilitators—supporting them to deepen their practice and integrate transformational experiences into real-world impact. He has been a sought-after mentor and speaker in coaching certification program

Episode #926: Dan Irvin: The S.P.E.A.K Framework For Speakers!
Dan Irvin from The Speaker Lab consistently books over 50 events per year as a speaker. In this episode we talk about the S.P.E.A.K. framework and how you can implement it to get more paid speaking gigs! What You'll Hear In This Episode: - Dan's journey from corporate America to building a successful speaking career. - The benefits of speaking, including increased impact, time eff

Episode #925: Giuseppe Grammatico: All About Franchising!
Giuseppe Grammatico is a franchising expert, having owned a number of Master Franchise licenses and guiding over 200 individuals through business ownership, many for the first time! What You'll Hear In This Episode: - Giuseppe's journey from employee to franchise owner and coach. - The pros and cons of franchising versus owning a business outright. - The differences between franchising to li

Episode #924: Brigham Blackham: The Importance of Storytelling in Business
Brigham Blackham is a speaker, storyteller, success strategist, and the host of the Levelin' Up podcast. In this episode, he shares how to use storytelling to get more clients! What You'll Hear In This Episode: - The importance of storytelling in business, particularly for coaches, and the significance of alignment in your personal and professional life. - Brigham's framework for storytelling,

Episode #923: Karl Bryan: Less Distractions, More Profit!
Karl Bryan is the founder of Focused.com, a turnkey business coaching program that features Profit Acceleration Software ™, exclusive training, and support to help business coaches get (and keep) clients! What You'll Hear In This Episode: - An example of a "Jedi Mind Trick" that Karl has used with coaches. - Why more profit solves all issues for business owners. - The 3 differe

Episode #922: Jeffrey T. Sooey: The Role of Certification in Coaching
For over two decades, Jeffrey T. Sooey has served coaches and leaders – beginning at 26 as a "results coach" for Tony Robbins, to today as the President of JTS Advisors. In this interview we cover lots of ground about the coaching world including what it takes to build a successful business, the various models, and Jeffrey's opinion on coaching certifications! What You'll Hear In This Episode:

Episode #921: Hailey Rowe: How To Reduce Your Screen Time!
Hailey Rowe is a business coach for health coaches, life coaches, and serviced-based entrepreneurs. She's the host of the Health Coach Nation podcast (top 1.5% of shows in the world), and in this episode she shares how to break free from social media addiction, and much more! What You'll Hear In This Episode: -Hailey's journey into entrepreneurship, starting with selling fitness DVDs and later

Episode #920: Kyle Kostechka: Creating Successful Joint Venture Partnerships
Kyle Kostechka is the Senior Business Development Manager For ClickBank, which connects product creators and affiliates. In this interview we talk about the steps to take to develop profitable affiliate relationships, and changes currently happening with offers in the coaching space! What You'll Hear In This Episode: How the ClickBank platform works, and tips on getting your product approved fo

Episode #919: Craig Duswalt: Becoming a Rockstar in Your Business!
Craig Duswalt is unlike any guest who has ever been on Natural Born Coaches before! In this interview, he shares stories from his days on the road with Guns N' Roses and shows how you can become a rockstar in your business! What You'll Hear In This Episode: - How Craig found himself thrown into the rock and roll life (including being Axl Rose's personal assistant)! - The secret sk

Episode #918: Neil Stafford: Membership Site Secrets!
Neil Stafford works with membership site owners to help them scale consistently and profitably, and in this episode, he discusses the three components of a successful membership: attracting ideal prospects, converting them into members, and retaining them! What You'll Hear In This Episode: - The pros and cons of different membership site models. - The importance of bringing in i

Episode #917: Matthew Emmorey: How To Monetize With TEDx (And Beyond!)
Matthew Emmorey from Leadr is on the podcast to give his advice for how to get booked on the TEDx stage, the importance of reaching a broader audience, and how to leverage your presentation for further opportunities! What You'll Hear In This Episode: -How TEDx differs from TED talks. -The selection process for each TEDx talk, and how to increase your chances of getting booked. -The importance

Episode #916: Jonny Cooper: Improving Employee Well-Being In The Corporate World!
Jonny Cooper shares his experiences growing Consultants in Business (CIB), which aims to improve employee well-being, retention, and productivity in corporate organizations. We cover a lot of ground in this interview, check it out! What You'll Hear In This Episode: - Jonny explains the difference between coaching and consulting. - The importance of mindset support for coaches

Episode #915: Eloise Steen: Google Ads Strategies!
Eloise Steen is a Google ads expert, and in this episode, she shares Google Ads strategies including the setup, budget, and recommended duration for campaigns! What You'll Hear In This Episode: - Eloise's experience with Google Ads. - The unique targeting capabilities of Google Ads. - Her recommended pricing for ads. - The minimum amount that Eloise recommends for Goo

Episode #914: Kyle Rodgers: Relationship-Driven Marketing
Kyle Rodgers is the founder of "Scale Sales Teams" and a Two Comma Club winner who helps coaches, experts, speakers, course creators, consultants, and agencies scale to 7-figures by leveraging 100% commission-only setters and closers without spending money on ads. What You'll Hear In This Episode: -Kyle's beginning with door-to-door sales, and how he transferred the lessons learned from that to

Episode #913: Sarah Short: Niching For Coaches!
Sarah Short is the founder of The Coaching Revolution, and in this episode, she discusses the importance of niching for coaches, including its role in preventing burnout and increasing the chances of success in coaching businesses. What You'll Hear In This Episode: - How to find and leverage your niche. - Understanding your target audience's language. - Focusing on the right clients and usin

Episode #912: Linda Lopeke: Solving Coaching Challenges In 2025
Linda Lopeke has been called a data nerd, a marketing geek, a shameless disruptor, and a visionary leader. The founder of SMARTSTART, she's committed to helping others control their destiny, create independence, and build an unlimited future for themselves through entrepreneurship. What You'll Hear In This Episode: -What led Linda to start SMARTSTART back in 2000. - The challenges faced by coa

Episode #911: Engel Jones: Podcasting Advice From A Master Host!
Engel Jones is the host of #12minconvos, which has thousands of episodes released to date! In this interview, he gives his best advice for podcasters and shares how he's been able to be so consistent and disciplined in his journey. What You'll Hear In This Episode: - How Engel came up with the idea for #12minconvos, and how he got past some initial challenges. - The benefits of sta

Episode #910: Ben Settle: Profiting From Online Trolls!
Ben Settle returns to the Natural Born Coaches podcast for the 4th time, to talk about profiting from trolls in the online space, surviving cancel culture, and more! What You'll Hear In This Episode: - The importance of subject lines in email marketing and how one of Ben's got him on the radar of a prominent copywriter who opened doors for him. - Ben's approach to writing emails,

Episode #909: Steve Werner: Building a Championship Life!
Steve Werner from Hour of Champions shares the changes he made to save his life and gives concrete advice for how you can make big changes in yours as well! What You'll Hear In This Episode: - Steve's background as a stock trader in Chicago, and various curveballs he's experienced in his past. - A shocking conversation he had with a doctor that forced him to do a complete 180 with

Episode #908: Henry Mittelman: How To Keep Yourself Accountable
Henry Mittelman is a certified professional business coach, a member of the Forbes Coaches Council, the author of "Get Your Business UnSTUCK for Good!", a keynote speaker, and a 1% most viewed profile on LinkedIn. In this episode, we talk about something that coaches need to have … accountability! What You'll Hear In This Episode: -Henry's background building and selling several huge businesses
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