Marketing Factories
Marketing Factories goes behind the scenes of the most effective marketing teams, uncovering the systems and processes that drive their success. Hosted by Dafni Prosalika, the podcast features senior marketing leaders from iconic global brands discussing rituals, agency dynamics, and high-stakes decisions. It is produced by REBORRN and Effie Europe.
Episodes
Effie Special: Turning Litter Into Loyalty | Inside the McDonald's Nordics Marketing Factory
In this special episode of Marketing Factories, released to mark the opening of Effie Awards Europe 2026 entries, REBORRN partner Dafni Prosalika welcomes Staffan Ekstam, Nordic Marketing and Brand Strategy Director at Food Folk Sverige AB (McDonald's Sverige), and Petter Dixelius, Creative Director and Partner at NORD DDB STHLM.Back in December 2025, on the day following the Effie Awards Euro
How Heineken Became the World’s Most Creative Brand | Inside the HEINEKEN Company Marketing Factory
In this episode of Marketing Factories, REBORRN partner Dafni Prosalika welcomes Rob van Griensven, Global Digital Director at the HEINEKEN Company, who shares insights from his 18-year journey with the HEINEKEN Company. Transitioning from his global digital leadership role for the Heineken brand to leading Marketing Transformation for the entire HEINEKEN Company, Rob discusses how the 150-year-ol
The 2-Year Process That Revived an $18 Billion Icon | Inside the Fanta Marketing Factory
Fanta is an $18 billion brand sold in over 180 countries. For the past three years, Ibrahim Khan, Fanta's Global Marketing VP, has been tearing it apart and rebuilding it from scratch.In Episode 2 of Marketing Factories, Ibrahim joins Dafni Prosalika to reveal the strategy behind the brand's biggest-ever gaming campaign, launched with Xbox and Activision Blizzard across 60+ markets, and why it too
How Sound Became Magnum's Most Valuable DBA | Inside The Magnum Ice Cream Company Marketing Factory
After decades under the Unilever umbrella, one of the world’s most iconic indulgent brands is striking out on its own. The mission? To build a marketing machine from the ground up that is lean, fast, and unapologetically intentional.In this episode, Tobias Sparnaaij (Global Marketing Lead Masterbrand and Sticks Portfolio, Magnum) and Bruno Yanagui Gomiero (Global Planning Director, Lola MullenLowe
Recommended
10th Floor Podcasts
10 to Life
1128 MINISTRY
11 O'Clock Comics Podcast
123 GO! Food
1-2-3 Learn Spanish with Me!
128 Civics Questions for U.S. Citizenship Test
12 Hour Sound Machines for Sleep (no loops or fades)
#12minconvos
12 Minute Meditation
12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson, Book Summary, Podcast, English
1440 Explores
