Shopify Masters
Shopify Masters is a podcast that provides real stories and strategies behind successful entrepreneurship. Each week, founders and e-commerce experts share lessons on launching products, running effective ads, and finding reliable suppliers. The show aims to help listeners avoid common mistakes and accelerate their business growth.
Episodes
How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain
By owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The company achieves this near-perfect sell-through rate with a nightly ecommerce inventory sync that directly dictates what its sewing factory produces the very next day.
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How Brightland Became The Olive Oil Brand Beloved by Press and Retailers
Aishwarya Iyer built Brightland into an eight-figure California olive oil brand by saying no to major retailers, outside investors, and every shortcut that came her way. She breaks down the brand’s scrappy early days, the organic press strategy that landed her in Bon Appétit, and why she said no to Whole Foods—twice.
For more on Brightland and show notes click here
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The Mistakes That Changed Everything (From 8 Real Businesses)
Leaders Founders behind Ouai, Good Girl Snacks, Heaven Mayhem, Hedley & Bennett, and more share the expensive, embarrassing, and clarifying mistakes that taught them how to build stronger businesses.
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Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.
Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself.
For more on Lulu and Georgia and show notes click here
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Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business
After tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just £60,000 of personal savings. By educating consumers on an invisible problem and leveraging a “free trial” strategy, they created a new “shower care” category that now boasts more than 90,000 active subscribers.
For more on Hello Klean, in show notes, click her
How a Motorcycle Crash Led to 6.5 Million Theraguns Sold
Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that overnight success: five prototypes, three bad partners, and a one-to-one credibility-building strategy that eventually landed him in Cristiano Ronaldo’'s
How Getting Back to Basics Turned 437 Into an 8-Figure Brand
Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.
For more on 437 and show notes click here
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How Giving Away Free Knowledge Built a Multimillion-Dollar Car Parts Business
Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what’s actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business.
For more on Shock Surplus and show notes click here
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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder breaks down how she embraced raw authenticity to collapse the traditional sales funnel, handle extreme burnout, and turn a
How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand
When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders.
For more on Fly By Jin and show notes click here
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"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot?
We've put together the playbook for the hardest decisions to make in business—the leap, the kill, the walk-away, and the quiet voice you almost ignored.
Featuring Catherine Goetze (Physical Phones), Melanie Bender (LORE), Jing Gao (Fly By J
How Figs Built a Billion-Dollar Brand for the People Saving Lives
Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse.
For more on Figs and show notes click here
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How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.
For more on Arey and show notes click here
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The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.
For more on Coop Sleep Goods and show notes click here
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The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.
For more on Candier and show notes click here
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How an AI Expert Built the Most Analog Product of 2026
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement.
For more on Physical Phones and show notes click here
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Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers
She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore — a biotech skincare company backed by peer-reviewed NAD+ research — and she's throwing out the beauty playbook.
No influencer deals. No aspirational campaigns. She's sending free product to Reddit strangers, asking for the honest truth, and betting that real science doesn't need hype to win.
In this episode:
The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads.
For more on Feel Goods and show notes click here
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How 12 Founders Are Using AI To Get Ahead
Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of Figs, Therabody, The Black Tux, Loftie, and more.
For more details on this episode and show notes click here
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How Loftie Sold 200,000 Alarm Clocks Without VC Money
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row.
For more on Loftie and show notes click here
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She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business
She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi Hensler built Give Hugz — a line of weighted stuffed animals designed to trigger deep pressure stimulation — by turning her own battle with anxiety into a brand now tripling sales year over year. But before Hugz existed, there was Lexi Llama: a merch
How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied.
For more on Lone Fox and show notes click here
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How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
What happens when the product that made you famous starts holding you back?
Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition
The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders
Supreme Ecom’s AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it’s the smartest path to brand ownership.
For more on Supreme E-com and show notes, click here
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How Pistakio Grew 10x by Letting Customers Build the Brand
Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots.
Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio spread one week before their first big grocery pitch, built a loyal following on social media because a college professor forced them to start p
The Marketing Mistake Most Brands are Making Today (+ How to Fix It)
Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice.
For more on Flamingo Estate and show notes click here.
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How One Ingredient Changed 20,000 Lives and Built a Wellness Empire
Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage brand now reaching customers across 15,000 UK retail locations.
For more on The Turmeric Co and show notes click here
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Why Celebrities Are Getting Into Business (And What Most Get Wrong)
Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically.
For more on Pivot Projects and show notes click here.
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He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over
Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for life.
For more on Bedi Studios and show notes click here
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The Secret to a $0 Customer Acquisition Cost
Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup.
For more on Good Girl Snacks and show notes click here.
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How Kōv Essentials Hit $1M in Year One With Zero Paid Ads
Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering.
For more on Kōv Essentials or show notes click here.
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How I Scaled My Side Hustle to $15 Million
A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control.
For more on By Rosie Jane and show notes click here.
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How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped
After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. Today the brand has shipped over 1 million brow sets across 275 styles worldwide.
For more on My Two Brows and show notes click here
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The Simple Formula Behind an 8-Figure Sustainable Brand
When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills.
For more on Repurpose and show notes click here
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How A-Frame Builds Celebrity-Backed Brands That Thrive in Retail
Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends.
For more on A-Frame Brands and show notes click here
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I Scaled From Handmaking Each Piece to $10 Million in 3 Years
Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy.
For more on Heaven Mayhem and show notes click here.
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How This Jewelry Brand Charmed Its Way to $20 Million
When Curry Hagerty joined her sister’s jewelry brand in 2020, it was generating about $100,000 a year. By clearly splitting the founder and CEO roles and stepping out of the day-to-day grind, they scaled Hart Jewelry to a projected $20 million business with more than 100 employees.
Fore more on Hart and show notes click here
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My Journey From $10/Hr Line Cook to Running An 8-Figure Empire
From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand.
For more on Hedley & Bennett and show notes click here.
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How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist
JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.For more on Curious Elixirs and show notes click here
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The Problem Every Makeup Artist Faces And How I Turned It Into Millions
Rea Ann Silva couldn’t patent Beautyblender, so she built brand recognition stronger than IP. Learn how she scaled, without investment, to sales every 12 seconds.For more on Beautyblender and show notes click here.
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The Pasta Straw Brand That Grew Into a 7-Figure Business Without Investors
Anthony Barresi built a 7-figure pasta straw brand by launching fast, creating viral content and building relationships to drive sales.For more on Pasta Life and show notes click here
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How Sonsie Skin Breaks the ‘Clean Beauty’ Mold
Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover how to create your own viral moments that drive real connection.For more on Sonsie Skin and show notes click here.
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Sell Out Your First Batch in 30 Minutes by Building an Audience With No Product to Sell
COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand before you’re ready to sell.For more on COTTO and show notes click here.
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Meet the Designer Scaling Brands to $400M
Golden West Boots’s Michael Petry designs authentic products by fully embodying his customers’ lifestyles. Learn how to design products that your target audience will love.For more on Golden West Boots and show notes click here.
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What Helped Wild Rye Land 100+ Retailers and Raise $1 Million
Wild Rye designs stylish, sustainable outdoor gear for women, growing 30% to 50% annually through strong partnerships and community-driven fundraising.For more on Wild Rye and show notes click here
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There’s Millions to Be Made In The Comment Section
How OUAI became a $300M brand by turning customer comments into marketing gold.For more on OUAI and show notes click here.
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How To Grow From Startup to Multimillions: 11 Founders Reveal How They’re Winning (And How You Can Too)
Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics.
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How a Taboo Became a $300 Million Business in the First Three Years
MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.For more on MANSCAPED and show notes click here
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How to Scale Quickly Without Funding
Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.For more on Waterboy and show notes click here.
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How De Soi Built a Brand in a Category No One Believed In
Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.For more on De Soi and show notes click here.
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How a Party Side Hustle Became a Six-Figure Brand
Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experience fueled Bashify’s growth.For more on Bashify and show notes click here
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Stop Competing on Features: Reimagine Your Entire Product Category Instead
Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.For more on T3 and show notes click here.
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Inside Ergatta’s Game-Driven Model and Two-Year Profit Streak
How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.For more on Ergatta and show notes click here
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The Unlikely Path That Built Our 7-Figure Coffee Brand
Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business.For more on Canyon coffee click here.
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How This Footwear Founder Turned 5 Years of R&D Into 300% Growth
How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back.For more on Scarlett Chase and show notes click here
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Build a 7-Figure Business by Providing Your Most Priceless Product for Free
Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-figures, while operating online in addition to opening two physical locations. After spending decades in television production, including 15 seasons on Bad Girls Club, the trio learn
The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.For more on Elix and show notes click here
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How to Make Retailers Chase Your Brand
Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently.For more on Salt & Stone click here. You’ll Learn: Why go
From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors
Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect
How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months
Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything.For more on Actively Black click h
From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew
Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business.For more on Taza Chocolate and show notes click here
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How to Save Lives & Build a Brand
While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now offers helmet and bike accessories in 20+ countries with financial backing from REI and the Clif Bar Family Office. Gloria talks all things customer loyalty, business branding, and
How One TikTok Creator Built a Brand That Sells Out on Repeat
How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency.For more on Shelter Skin and show notes click here
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The Retail Strategy That Lets Us Compete With Home Depot (Inventory Advice)
Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pride as the #1 search result on Google. In this heartfelt conversation Matthew shares the exact systems that allow him to nev
Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue
MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.For more on MiJa Books and show notes click here
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How I Made $1 Million In 1Hour After Our Worst Year In Business
SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has
How Kindness and Smart Scaling Built a $92 Million Skin Care Business
Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart.For more on Beekman 1802 and show notes click here
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How to Run a Successful Kickstarter Campaign (From a $60M Pro)
Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder Peter Dering shares the exact strategies, lessons, and controversial decisions behind building a $100M+ business entirely without venture capital.For more on Peak Design click here.
How a College Injury Sparked an 8-Figure Shoe Startup
How Haley Pavone turned a college injury into an eight-figure convertible footwear brand built on curiosity, grit, and smart, sustainable growth.For more on Pashion Footwear and show notes click here
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How Two Friends Built a Multimillion-Dollar Business While Keeping Their Day Jobs
Rachel Hochhauser and Jena Wolfe didn’t quit their jobs to build Piecework Puzzles—and that’s exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing every
How to Win Black Friday Cyber Monday
Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025.For more on BFCM and show notes click here.
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How Ridge Used AI to Double Revenue & Surpass $100M Revenue
Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue.For more on Ridge and show notes click here.
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From Pantry Staple To Premium Brand: Bold Bean Co’s Recipe for 250% Growth
Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose.For more on Bold Bean Co and show notes click here
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How She Pitched Whole Foods & Got a Response in 3 Hours
One cold email landed Elavi in more than 50 Whole Foods Market stores. Learn the three-step pitch framework that gets buyers to respond in hours, not weeks.For more on Elavi and show notes click here.
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MALK’s Path to $100M in Revenue
MALK’s president scaled the organic plant-based milk brand to $100M in revenue through smart growth strategies and tactics.For more on MALK and show notes click here.
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Turn a Side Hustle into $100K Revenue
Province of Canada grew from $1,500 to $100K monthly revenue through 5 years of organic growth, daily content, and community building.For more on Province of Canada and show notes click here.
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The Founder Who Turned Plastic Waste Into a Multimillion Dollar Travel Brand
Solgaard founder Adrian Solgaard shares how crowdfunding, design, and sustainability shaped his global travel brand.For more on Solgaard and show notes click here
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From College Dropout to $100M Brand Owner : A Founder’s Story
Building a company with your best friends can be the best way to reach $100M. Learn about sustainable growth through a Meta strategy from Unbound Merino’s CEO, Dan Demsky.For more on Unbound Merino and show notes click here.
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How Larroudé Scaled From $4,000 to Nine Digit Revenue in Five Years
Launched with $4000 in 2020, footwear brand Larroudé scaled to 550 staff and nine-digit revenue within five years using vertical integration and a direct-to-demand model.For more on Larroudé and show notes click here
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From $0 Profit to Doubling Revenue: The Business Plan That Changed Everything
Fashion entrepreneur Stephanie Ibbitson shares how writing a solid business plan transformed her struggling handbag brand into a profitable company.
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