HALO Talks: Elevating Wellness
Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
Episodes
Episode #619: Merging Boutique Brands Under One Roof-Inside Drop Fitness' Unique Approach
Welcome back to HALO Talks! In this episode, Pete Moore sits down with Daniel Whittelsey, co-founder of Drop Fitness in Montvale, New Jersey, for an inside look at how disruptive thinking and a dose of frustration with the status quo led to a new model in the gym and wellness industry. Daniel shares the story behind Drop's hybrid concept, bringing together luxury amenities, premium boutique fitne
Episode #618: Med Spa Expansion, Regulation, and Niches-Insights from Amanda Guarniere of GuardianMD
Welcome to another episode of HALO Talks. Host Pete Moore sits down with Amanda Guarniere, a Nurse Practitioner, clinical operator, and VP of Sales and Marketing at GuardianMD, where we take a deep dive into the rapidly evolving world of med spas, IV hydration, telehealth, and weight loss services. With the medical wellness sector booming and the lines between fitness, healthcare, and recovery in
Episode #617: From the Marines to Boardrooms-Jon Sheldon's Lessons on Leadership and Team Dynamics
Welcome back to HALO Talks, where we dive deep into the strategies and stories driving success in the Health, Active Lifestyle, and Outdoor sector. In this episode, host Pete Moore sits down with Jon Sheldon, founder of Belleau Wood Coaching and a true "coach of coaches" who specializes in transforming vision into action. Drawing upon a unique background that includes Marine Corps leadership, fin
HALO Talks Fast Break: Revolutionizing Club Benefits-Amy Bach on Welld Health's Impact Across 10,000 Locations
This HALO Talks Fast Break is a must-listen for operators looking to streamline insurance payment headaches and unlock new member revenue with Welld Health. Amy Bach is their Chief Commercial Officer. She joined Pete Moore for a rapid-fire rundown on how tech is transforming check-in reimbursement for gyms and studios nationwide. Some takeaways:ย ๐ฆ Real-Time Reimbursement Replaces Frustrations R
Episode #616: Regenerative Medicine, Market Education, and the Future of Wellness-Insights from Bill Quateman
On this episode of HALO Talks, host Pete Moore sits down with Bill Quateman, founder and international director of Advanced BioCell. Known for his transition from an acclaimed recording artist to a pioneer in orthomolecular medicine and regenerative health therapies, Bill talks about his unique professional path and what he's learned along the way. Listeners will learn how he parlayed lessons fro
Episode #615: Inside Austin Pickle Ranch with Tim Klitch-Growth, Community, and Private Equity in Pickleball
In this episode, host Pete Moore sits down with Tim Klitch, a former D1 tennis player, "Chief Fun Officer" and co-founder of Austin Pickle Ranch. Pete and Tim talk about everything from how pickleball skyrocketed from a niche sport to a 40-million-player phenomenon, the blend of social energy and accessibility that fuels its growth, and what it really takes to make money in this space. You'll hea
Episode #614: Building Sweathouz (SWTHZ)-Nico Varano on Scaling, Unit Economics, and Operational Excellence
In this episode of HALO Talks, host Pete Moore sits down with Nico Varano, CEO of SWTHZ who initially started as a franchisee and went on to help built the company into a fast-rising player in the contrast therapy and workout recovery space. Nico talks about his fairly unconventional path from finance into to the HALO sector, reveals why focus and simplicity drive SWTHZ's unit economics, and exp
Episode #613: SoulFire's Formula-Blending Brand Identity, Community, and Profitability in Boutique Fitness
Welcome to HALO Talks! In this episode, we sit down with Kat and Brooke Wyman, the co-founders behind SoulFire Collective Yoga, a rapidly growing boutique fitness concept in the D.C. metro area. What began as a smaller, community-driven studio at Rehoboth Beach in Delaware, quickly blossomed into a thriving brand with locations in Bethesda and Arlington, thanks to a blend of deep-rooted passion fo
Episode #612: Building Community Through Contrast Therapy-Carrie Bacon's Vision for 180 Degree Bathhouse
In this episode, host Pete Moore sits down with Carrie Bacon, a classically trained acupuncturist and co-founder of 180 Degrees Bathhouse in Kansas City. With decades of experience in acupuncture, bodywork, and holistic wellness (sparked by her own journey to recovery) Carrie talks about the intersection of contrast therapy, sauna culture, and acupuncture in building healthier communities. She sha
Episode #611: Outpatient Innovation-Dr. Munir Ghesani Discusses Theranostics, Expansion, and Clinical Trials
In this episode, we sit down with Dr. Munir Ghesani, Chief Medical Director at United Theranostics, to explore the cutting edge of personalized cancer treatment and the business of scaling innovative healthcare delivery. Dr. Ghesani discusses his three decades long path in New York's academic medicine scene to leading a fast-growing outpatient theranostics group, detailing why he left academia, wh
HALO Academy Two Minute Financial Drills: The Three Strategic Buyers Circling Independent Operators Right Now
It's Thursday and that means a 2 Minute Financial Drill! Now that we're slowly creeping into the fall and the pending restart of the HALO Academy in a new format (more on that later) keep an eye out for these. This one is clipped fromย Pete Moore's panel with Brian Smith at Piper Sandler at this past Athletech News ATN Summit in NYC. โ PureGym US, Crunch area developers, and Planet Fitness area d
Episode #610: Navigating Legal Challenges in Fitness-Cory Sterling on Waivers, Compliance, and Scaling Safely
Welcome back to HALO Talks! In today's episode, host Pete Moore sits down with Cory Sterling, founder of Conscious Counsel, legal advisor, and entrepreneur dedicated to the health, active lifestyle, and outdoor (HALO) sectors. After starting his career in professional sports marketing and feeling uninspired by traditional corporate law, Sterling pivoted to blend his passion for movement and wellne
Episode #609: Building a Fitness Empire-Tony Scrimale Talks Growth, PE Strategy, and the Crunch Brand
Welcome to HALO Talks, where we take deep dives into the minds behind the most dynamic brands in the health, active lifestyle, and outdoors space. In this episode, we're joined by Tony Scrimale, CEO of CR Fitness and a true industry operator whose path took him from upstate New York to the heart of Florida's gym scene. Starting as a young gym enthusiast, Tony's grass-roots experience paved the w
Episode #608: Dario Miceli-Making Padel Magazine and Championing a New Sport in America
In this episode, host Pete Moore sits down with Dario Miceli, the passionate founder of Padel Magazine, to explore the explosive growth and unique challenges of padel, one of the world's fastest-rising racket sports. Dario shares his career path from real estate investor to becoming the unlikely publisher of a global magazine, revealing what makes padel so addictive, how it's carving its own uncon
Episode #607: Building EoS Fitness-Growth Strategies and Leadership Lessons from CEO, Rich Drengberg
Welcome to HALO Talks, where host Pete Moore sits down with Rich Drengberg, CEO of EoS Fitness and a seasoned leader in the fitness industry. In a rare podcast appearance, Rich shares his journey from Gold's Gym SoCal to transforming EoS into a powerhouse of high-value, low-price gyms across the Sunbelt. Listeners will get an inside look at EoS's disciplined growth, the importance of industry r
Episode #606: Building Planet Fitness-Joe Pepe Jr. on Family Legacy, Private Equity, and Scaling Fitness Clubs
In this episode, we sit down with Joe Pepe Jr., CEO of IGNITE Fitness Holdings, one of the largest Planet Fitness area developers and a second-generation leader in the health club industry. Born into a family deeply rooted in fitness entrepreneurship, with his father tracing back to the industry's early days, Joe shares his path evolving from a family-owned gym business to building one of the mo
Episode #605: How Mighty Pilates Became a Leader-Community Building, Teacher Training, and Smart Expansion
On this episode of HALO Talks, Pete Moore sits down with Cricket Wardein, founder of Mighty Pilates, and Cat Martin, the company's CEO and longtime fan, to explore the explosive growth and evolution of their premium Pilates studio brand. Starting with a single location in San Francisco in 2009, Mighty Pilates has grown to 11 studios, with a 12th on the way, successfully combining authentic, high-q
Episode #604: Offset Loading's Breakthroughs in Athletic Training-Dr. Joel Seedman and Sal LoDuca Discuss
Welcome to another episode of HALO Talks! Today, Pete Moore is joined by Dr. Joel Seedman and Sal LoDuca for a discussion on advanced human performance and an innovative strength training methodology known as offset loading. Sal shares the origins of their company and his quest to enhance the nervous system of athletes through contralateral training and randomized exercise, which led him to discov
Episode #603: Behind UFC Gym's Global Franchise Surge with Adam Sedlack
Welcome back to HALO Talks! In this episode, we're joined once again by Adam Sedlack, CEO of UFC Gym, for another conversation that explores the evolution of the brand since his last appearance in May, 2019. (Link below.) Adam takes us behind the scenes on navigating the challenges of COVID-19, transitioning to a franchise-focused, asset-light business model, and expanding globally, with UFC Gyms
Episode #602: Connecting Family Fitness-Lessons from GreatLIFE'S Integrated Approach with Nick Ovenden
On this episode of HALO Talks, we welcome Nick Ovenden of GreatLIFE, an organization that has redefined community recreation in the Sioux Falls, South Dakota area. What began as a sort of "accidental" golf course acquisition has evolved into a network of six golf courses, 19 fitness centers, and a bowling alley, serving over 40,000 members within a 90-mile radius. Nick joins us to discuss the uniq
Episode #601: Growing Club 16 and She's Fit-Inside British Columbia's Fitness Boom with Trevor Linden and Carl Ulmer
Welcome to HALO Talks NYC! In this episode, in this episodes, host Pete Moore sits down with Vancouver-based fitness entrepreneurs Trevor Linden and Carl Ulmer to explore the fantastic growth behind Club 16 and She's Fit health clubs in British Columbia. From the early days of innovating women's-only fitness spaces to strategic brand evolution and ambitious expansion plans, Trevor and Carl share c
Episode #600: Inside Ola Capital-Richey Hansen's Move from Endurance Sports to Healthy Aging Investments
Welcome to HALO Talks! In this episode, host Pete Moore sits down with Richey Hansen, a former college athlete turned sports injury prevention clinic founder, coach, and now. . . venture investor. Drawing from his roots in the sports world and experience leading the Roots Running Project (a nonprofit that supports post-collegiate athletes) Richey talks about the unique dynamics of training groups,
Episode #599: Leveraging Incentives for Massive Growth-John Dwyer's Winning Gym Strategies
On this episode of HALO Talks, Pete Moore sits down with internationally renowned marketing expert John Dwyer, also known as JD, for a deep dive into proven direct response marketing strategies that deliver real ROI . . . no vague brand-building promises. Hailing from Australia and celebrated for his practical, results-oriented approach, Jack shares stories from his decades-long career, including
Episode #598: Building an American-Made Brand-Jim Stallman Discusses Eco Global and Imagination Playground
Welcome to HALO Talks! In this episode, host Pete Moore sits down with Jim Stallman, the driving force behind Eco Global Manufacturing, a multi-generational family business based in Providence, Rhode Island. From its humble beginnings in upholstery supply after World War II to a diverse portfolio spanning technical foams, medical supplies, playground equipment, and pet products, Eco Global's story
Episode #597: Alexander Tsiaras Explains StoryMD and the Power of Owning Your Medical Data
Welcome back to HALO Talks. In this episode, host Pete Moore sits down with Alexander Tsiaras, founder of StoryMD and a pioneering force at the intersection of digital health and patient empowerment. From his roots as a DARPA programmer developing virtual surgery for astronauts and soldiers (!!) to raising over $55 million in grants and private capital, Alexander has dedicated his career to transf
Episode #596: Lessons Learned Scaling W.O.L.F Fitness-Tony Saxby on Franchise Growth
In this episode of HALO Talks, Pete Moore sits down with Tony Saxby, founder of W.O.L.F Fitness ("Workout Live Fierce") to explore his lifelong path in the HALO space. (Health, Active Lifestyle, Outdoors.) From humble beginnings as a teenage personal trainer at a local YMCA, through years of law enforcement, to building and scaling a unique community-centered gym franchise (that has attracted the
Episode #595: Legal Advice for HALO Entrepreneurs-Pitfalls, Intellectual Property, and Franchise Exits with Matt Fornaro
In this episode of HALO Talks, host Pete Moore welcomes Matt Fornaro, a seasoned attorney with over 20 years of experience, now dedicated to supporting small businesses, entrepreneurs, and startups. Having left the world of "big law," Matt brings invaluable insights into the legal challenges that new and growing companies face, everything from intellectual property and commercial leases, to the ne
Episode #594: Transforming Rehabilitation-Ashok Gupta on Building Theranow's Tech-Driven Platform
Welcome to HALO Talks NYC! In this episode, host Pete Moore sits down with Ashok Gupta, Co-Founder and CEO of TheraNow, and talks about the future of telehealth and its impact on physical therapy. From humble beginnings and unique inspirations to the challenges of building a specialized tech-enabled service, Gupta discusses launching and scaling TheraNow alongside his wife and Co-Founder. Together
Episode #593: Sam Circh on Adaptive Youth Fitness, Watch Me Move NYC, and Building Inclusive Communities
On this episode, host Pete Moore sits down with Sam Circh, founder of Watch Me Move NYC, a unique non-profit program dedicated to bringing movement and fitness experiences to thousands of children across Manhattan. Sam shares his path from volunteering at Genesee Valley Rotary Camp in Rochester, New York to pioneering adaptive and early childhood fitness in the city. Pete and Sam discuss the cha
Episode #592: Jody Merrill's Journey from Speech Therapy to Building btone Pilates Franchise
On this episode of HALO Talks, host Pete Moore sits down with Jody Merrill, founder of btone fitness, to explore her path from speech therapy to building a thriving Pilates-based studio business in Boston. Merrill shares some candid stories of personal reinvention, the inspiration that led her to launch btone, and the challenges of navigating the fitness industry . . . including how she leverages
Episode #591: How Garrett Salpeter and NeuFit Are Transforming Injury Recovery with Neuro-Bioelectric Technology
On this episode of HALO Talks, host Pete Moore welcomes Garrett Salpeter, founder of NeuFit, for a conversation about breakthrough technologies in injury recovery and nervous system stimulation. Salpeter shares his personal journey from college hockey player facing disappointing traditional rehabilitation, to discovering the power of functional neurology and direct current devices that changed his
Episode #590: Inside NOVOS-How Chris Mirabile and Top Scientists Approach the Longevity Movement
On this episode of HALO Talks, host Pete Moore sits down with Chris Mirabile, founder of NOVOS, for an inspiring conversation about the science of longevity, the importance of preventative health, and the journey from personal health crises to building an impactful company in the supplement space. Chris shares his compelling story of surviving a brain tumor at age 16 which launched his lifelong pa
Episode #589: From Backpacking to Beer Baths-The Journey Behind Oakwell Beer Spa
Welcome to HALO Talks! In this episode, host Pete Moore sits down with Jessica and Damien Zouaoui, the husband-and-wife team behind Oakwell Beer Spa in Denver, Colorado. They started in New York City, where feeling professionally unfulfilled, they decided to quit their corporate jobs, sell everything, and head off on a 14-month adventure across 25 countries looking for a unique business idea! Alon
Episode #588: Building Strive-Combining Science, Self-Improvement, and Authenticity in Men's Skincare
Welcome to this episode of HALO Talks, where Pete Moore sits down with Angel Olavarria, founder of Strive mens skincare, and cosmetic chemist from Forest Hills, Queens. Angel reflects on his journey from a career in sales to becoming an entrepreneur in men's skincare. He reflects on the idea that people tend to attribute positive attributes to others who are very attractive, inspired him to dig de
Episode #587: Exploring GLP-1 Integration and Fitness Industry Innovation with David Appel of Korb Health
In this new episode of HALO Talks, hostย Pete Moore sits down with David Appel from KORB Health to dive into the rapidly evolving world of GLP-1s, fitness, and clinical care integration. Pulling from his experience as a longtime coach-turned-operator,ย Appel talks about the genesis of KORB and how they're working to bridge the gap between telehealth, health clubs, and innovative weight loss solution
HALO Talks Fast Break: From Chaos to Centralization-Prospr's Approach to Operational Consistency
Welcome to another episode of HALO Talks! On today's Fast Break, host Pete Moore catches up with Erika Wasser, Co-Founder of Prospr. This is Erika's second appearance on the pod, her first being back in 2020. (Link below to the full episode.) Wasser has been on a mission to streamline club and studio operations for years, tackling the challenge of consolidating disparate tools into one seamless pl
Episode #586: How Fitness and Wellness Tenants are Transforming New York's Real Estate Landscape with Jeff Roseman
In this episode of HALO Talks, hostย Pete Moore reconnects with longtime friend and real estate industry veteranย Jeff Roseman, Vice Chairman at Newmark and previous guest. (Podcast #151. Link below.) Together, they dive into the surging demand for fitness and wellness tenants in New York City, discussing how the HALO space has helped revitalize the retail and office markets.ย Jeffย shares insider pe
HALO Talks Fast Break: From Boutique to Big Box-Jay Shoates Shares Operational and Community Insights
In this Fast Break, HALO sector veteran Jay Shoates put forward some powerful ideas on building fitness businesses that serve both professionals and the local community, as well as the importance of always learning and adapting. Some key takeaways: Agility in Business: The HALO sector isn't one-size-fits-all. Jay emphasized the importance of being agile, exploring different roles from facility op
Episode #585: Democratizing Preventive Health-Hunter Ziesing's Vision for Longevity and Data-Driven Wellness
On this episode of HALO Talks, host Pete Moore sits down with Hunter Ziesing, founder of Longevity Health, to dive into the rapidly chaing volving world of preventive health and personal wellness data. Bringing decades of experience from Wall Street, athletic pursuits, and nonprofit work, Hunterย shares his inspiration for moving into longevity and healthspan solutions after seeing friends and fami
Episode #584: From Corporate Success to Franchise Operator-Chris Rotondi's Journey with Serotonin Centers
On this episode of HALO Talks, host Pete Moore sits down with Chris Rotondi, franchisee of a Serotonin Center in Greenwich, Connecticut. From his early days as the 13th employee at Shift4 to his foray into the HALO (Health, Active Lifestyle, Outdoor) space,ย Chris talks about his entrepreneurial pathย and passion for biohacking, longevity, and helping others transform their lives. Listen now as Pete
HALO Talks Fast Break: Tackling Diabetes and Health Education with Ethan Bezner: Insights from the Future Healthcare Leaders
On this episode of HALO Talks-FastBreak, host Pete Moore welcomes University of Georgia student and public health major Ethan Bezner for a transparent conversation about tackling today's greatest health issuesโloneliness, obesity, and diabetes. Bezner shares his motivations about why he dove into research around early onset type 2 diabetes, exploring risk factors like sedentary lifestyles, process
Episode #583: Building Gold's Gym Success-Bryce Berry's Journey from Dairy Queen to Fitness Club Leader
Welcome to this episode of HALO Talks, where host Pete Moore sits down with Bryce Berry, a New York native whose career led him from Westchester County to the mountains of Salt Lake City, and eventually to building a powerhouse presence in the Gold's Gym franchise network. Bryce shares his entrepreneurial path, starting with the unexpected lessons learned from running Dairy Queen stores, before mo
Episode #582: Building Sustainable Health Habits with Dr. Joey Munoz-Education, Accountability, and Fit for Life
On this episode of HALO Talks, host Pete Moore welcomes Dr. Joey Munoz, a leader in the world of fitness and nutrition, straight from Tampa by way of Miami. Joeyย shares his transformation from an overweight teenager to earning a Ph.D in nutritional sciences, and explains how education and mentorship shaped his evidence-based approach to health. They dive into the evolving landscape of the HALO sec
Episode #581: Crossing the Tech Chasm-How Teambuildr Is Driving The Future Future of Coaching with Hewitt Tomlin
Welcome to HALO Talks! In this episode, host Pete Moore sits down with Hewitt Tomlin, the entrepreneur behind Teambuildrโa software platform that's changing the game on how strength coaches and personal trainers deliver programming. Starting with a simple idea in college, Hewittย has builtย Teambuildr into a leading solution for gyms, coaches, and athletes, empowering thousands with better tools for
Episode #580: Building Bozeman's Fitness Mecca-Steve Roderick's Journey with The Ridge Athletic Club
On this episode of HALO Talks, host Pete Moore welcomes industry veteran Steve Roderick, the man behind Bozeman, Montana's Ridge Athletic. Steve began his career in the HALO sector serendipitouslyโthanks to a chance encounter in a Wyoming barโRoderick talks about how his love for athletics fueled his vision to elevate community health and wellness. From building the Ridge from the ground up to nav
Episode #579: From SoulCycle to Satire-Johnny Hilbrant on Creating PE Guy and Viral Success
On this episode of HALO Talks, host Pete Moore sits down with Johnny HilbrantโSoulCycle instructor turned viral sensation, also known as "PE Guy." From his roots riding and teaching at Soul in Chicago and Boston, Johnny talks about his journey from fitness enthusiast to comedic creator, blending his knack for improv and sharp observational humor to lampoon a familiar character . . . the "private e
Episode #578: Lessons in Effective Communication and Brand Equity for Private Equity Firms with Scott Markman
Welcome to another episode of HALO Talks! Host Pete Moore sits down with branding expert and MonoGram Group founder Scott Markman for a wide-ranging conversation on private equity, marketing, and the art of standing out in a competitive landscape. From Scott's early days building powerhouse brands in PEโlike Antares Capitalโto the inside stories and lessons learned from working with over 100 PE fi
Episode #577: Driving Employee Wellness Participation-Rich Novelli's Platform for Small Business Success
In this episode of HALO Talks, hostย Pete Moore catches up with good friend and industry veteran Rich Novelli, marking his second appearance on the show. With over 40 years in the HALO space, Richย shares how he's now turning his focus from traditional health clubs to the rapidly-growing world of corporate wellness. He discusses how his new platform, Alegria Wellness, leverages tech and personalized
Episode #576: Bringing Together Health, Wellness, and Tech-Kisaco's Connected Conference
In this episode of HALO Talks, hostย Pete Moore sits down with Reka Gobis from Kisaco Research. They discuss how their Connected Health & Fitness Conference is evolving to bring together industry leadersโfrom boutique gyms and major brands like Nike and Adidas, to healthcare giants like Mayo Clinic and Cleveland Clinic. They discuss the importance of creating actionable, science-backed insights and
Episode #575: Scaling Planet Fitness-Lessons in Execution and Growth from CJ Bouchard
In this episode of HALO Talks, industry veteran CJ Bouchard opens up to host Pete Moore about the realities of entrepreneurship in the fitness industry, sharing candid stories of risk, resilience, and what it really means to build from the ground up. From betting his savings on a fledgling franchise in North Carolina and initially making daily two-hour commutes, to pivoting and learning tough less
Episode #574: Elevate Fitness Evolution-Real Estate, Recovery, and Community Impact With Tom Muller
In this episode of HALO Talks, hostย Pete Moore sits down with long-time friend and industry veteran Tom Muller, owner of Elevate Fitness in Syracuse, NY. With roots that stretch back to the Gold's Gym days, Tom shares his journey through decades of shifting trends, club expansions, and the pivotal decision to rebrand and tech-enable his business for the modern member experience. From innovative fi
HALO Talks Fast Break: Pickleball Consulting, Court Installs, and Industry Trends With Kaitlin Miller from Court Kings
Excited to share highlights from this week's HALO Talks FastBreak featuring Kaitlin Millerย from Court Kings. A level 5 player herself, Kaitlin and Pete dive deep into the rapid growth of pickleball and how Court Kings innovative court solutions are shaping the industryโespecially for health and fitness facilities. 3 key takeaways: Booming Demand: Pickleball courts in NYC (especially at Life Time
Episode #573: How LightStim Revolutionized LED Beds and the Med Spa Industry with Steve Marchese
Welcome to another episode of HALO Talks! In today's episode, Integrity Square Founder and hostย Pete Moore sits down with Steve Marchese, the founder of LightStim, to dig into the transformative power of LED light technology and its growing role in med spas and wellness centers across the country. Steveย shares the LightStim origin story, which was born out of a personal mission to help his own son
Episode #572: Building Hone Fitness-Jim Solomon's Urban Strategy and Lessons from Toronto's Fitness Scene
Welcome to HALO Talks, where we dive into the entrepreneurial journeys and strategic insights shaping the HALO sector! (Health, Active Lifestyle, Outdoors.) In this episode, host Pete Moore sits down with longtime friend and industry veteran Jim Solomon, founder of Hone Fitness. Broadcasting on location from Toronto, Jim shares his story of more than 26 years in the fitness space, from his early d
Episode #571: Why Personalized Men's Health Is the Future-Insights from MNLY's Founder, Luke Hartelust
Welcome to another episode of HALO Talks! Today, host Pete Moore sits down with Luke Hartelust--a dynamic entrepreneur and now the founder of MNLY--who made the leap from the oil and gas rigs off the coast of Australia to California's innovative health tech scene. Luke shares his journey from the grueling world of offshore drilling to launching and scaling fitness businesses, including his instrum
Episode #570: Lessons from Three Decades in Fitness-Rick Dennis's Approach to Member Experience and Club Operations
Welcome to HALO Talks! In today's episode, host Pete Moore sits down with Rick Dennis, Co-Founder of Bakersfield's Body Xchange and a definite "OG" in the HALO sector. With over 30 years of experienceโincluding a storied career at Family Fitness, 24 Hour Fitness, and launching successful clubs with longtime partner John OvanessianโRick shares insights on evolving gym models, member experience, and
Episode #569: Essence Over Analytics: Duff McDonald Explores Purpose, Presence, and People in Entrepreneurship
Welcome to another episode of HALO Talks! Today, host Pete Moore sits down with Duff McDonald, former investment banker and well known business journalist, for a fantastic chat. Duff, whose career has spanned investment banking, business journalism, and bestselling books like "The Golden Passport" and "Tickled," shares insights on how numbers and data have come to dominate our understanding of b
Episode #568: Scaling Physician's Choice From Startup to $250M-Logan Chierotti on Smart Growth and Supplements
On this episode of HALO Talks, host Pete Moore sits down with Logan Chierotti, founder of Physician's Choice supplements, to dig into the in's and out's of building a high-growth company in the HALO space. Logan discusses his journey from working in digital marketing to launching what is now the top probiotic brand on Amazon, with annual revenues approaching $250 million. He opens up about the imp
Episode #567: The Shift to Turnkey Fitness Tech: Spren's Evolution in a Demanding Market with Jason Moore
In today's episode, host Pete Moore sits down with returning guest Jason Moore, CEO and founder of Spren (formerly Elite HRV.) Jason shares the journey of his company's cutting-edge technology, which transforms any smartphone into an advanced biomarker and body composition analysis tool. With over a million users and thousands of coaches trained, Spren's platform is accelerating how gyms, coaches,
Episode #566: Maximizing Pool Utilization-High-Value Adult Swim Programming with Cori Myka
On today's episode, host Pete Moore sits down with Cori Myka, founder of Calm Within Adult Swim, to dive into the world of adult swimmingโand why it's never too late to learn. Cori shares her personal passion for water, the (often substantial)ย psychological hurdles adults face when learning to swim, and how her unique Foundations of Change program helps people overcome fear and embrace aquatic co
Episode #565: Building Winning Teams in Fitness-Tom Johnston on Talent Optimization and Employee Engagement
On today's episode, Founder of Integrity Square and HALO Talks host Pete Moore sits down with longtime friend and Talent Optimizer Group founder, Tom Johnston. They dive deep into the power of talent optimization and why having the right people in the right seats is the ultimate game-changer for HALO (Health, Active Lifestyle, Outdoors) sector businesses. Tom unpacks how health clubs can move beyo
Episode #564: Mindset, Health, and High Performance with Former NFL Pro Larry English
On this episode of HALO Talks, host Pete Moore sits down with Larry Englishโformer NFL player, real estate developer, and now the mind behind Mind Body Mastery and the Union Capital Company. Larry opens up about his journey from achieving his childhood dream of playing in the NFL, to facing the tough transition into business and entrepreneurship. He shares the pivotal realization that his champion
Episode #563: Advancing Health Literacy and Ovarian Cancer Awareness with Beverly Wolfer of Tina's Wish
On this episode of HALO Talks, host Pete Moore sits down with Beverly Wolfer, Executive Director of Tina's Wish, to dive into the critical topic of health literacy and the power of community-driven change. Beverly shares her journey from the world of consulting to the nonprofit sector, where she leads efforts toward early detection of ovarian cancerโa mission inspired by the legacy of Judge Tina B
Episode #562: Breaking Down Sports Investment Trends with Andrew Petcash-Insights on Venture Capital and NIL
In this episode, host Pete Moore sits down with Andrew Petcashโformer college basketball player, venture capitalist, and one of LinkedIn's most insightful voices on the business of sports. Andrew shares his journey from building a massive NBA YouTube channel as a teenager to founding Profluence Capital, a sports-focused venture fund that connects founders, investors, and cutting-edge sports busi
Episode #561: Running for Life-Tony Reed on Health, Community, and Breaking Barriers in Distance Running
On this episode of HALO Talks, host Pete Moore sits down with Tony Reedโa longtime marathoner, accomplished CPA, grandfather, and passionate advocate for healthier communities. Tony shares his journey that initially began with a childhood diagnosis of pre-diabetes and grew into a lifelong commitment to fitness. He discusses how running not only changed his own life, helping him avoid diabetes, and
HALO Talks Fast Break: Timing Your Sale-Sell Your Business When You're Winning
Hope you're having a winning week! We're back with this week's ๐๐ข๐ด๐ต๐๐ณ๐ฆ๐ข๐ฌ and today we're focusing on a game-changing question that we get asked a lot at Integrity Square: When is the best time to sell? Here are some things to keep in mind: ๐ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐ฟ๐ถ๐๐ฒ๐ ๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฉ๐ฎ๐น๐๐ฎ๐๐ถ๐ผ๐ป๐ Just like in sports, the HALO space rewards winners. Brands and businesses that consistently outperform, scale effectively, a
HALO Academy 2 Minute Financial Drill-Funds Flow Closing
๐๐๐๐ข ๐๐ฐ๐ฎ๐ฑ๐ฒ๐บ๐ ๐ง๐๐ผ ๐ ๐ถ๐ป๐๐๐ฒ ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐๐ฟ๐ถ๐น๐น๐: ๐๐๐ป๐ฑ๐ ๐๐น๐ผ๐ ๐๐น๐ผ๐๐ถ๐ป๐ด This week we're finally at the ninth-inning in closing our deal.ย We've gone through all the prior steps. . . club financials continue to perform andโagainst all odds (!) โevery landlord signed their lease assignments. No last-minute disasters, no drama. (This never happens, but work with me for the sake of illustration. Ha)!ย ๐ช๐ต๐ฎ๐'๐ ๐๐๐ป
Episode #560: Mindful Leadership and Lasting Impact: Marc Rothschild on Clubs, Retreats, and Empowering Others
In today's episode, host Pete Moore sits down with long-time friend and veteran health club entrepreneur, Marc Rothschild. From launching his first gym in 1995 to navigating the evolving landscape of the HALO (Health, Active Lifestyle, Outdoor) space, Marc shares his journey through the industry's highs and lowsโincluding insights gained through decades of club ownership, expansion, and his own, p
Finance 101: When You Play A New Game, How Do You Win?
HALO Talks Fast Break: Behind the Numbers-Health Club Multiples and Market Transformations
In today's ๐๐๐๐ข ๐ง๐ฎ๐น๐ธ๐ ๐๐๐จ๐ฉ๐ฝ๐ง๐๐๐ we're excited to bring you another portion of our panel discussion at the recent Athletech News Innovators Summit held in NYC, July 2025.ย Integrity Square Founder Pete Moore had the pleasure of moderating a panel with Mark Federico (CEO of Crunch Fitness CR Fitness Holdings, LLC) and Terry Blachek (Orangetheory Fitness) for a deep dive into the real-world challe
HALO Academy Two Minute Financial Drills: Closing
๐๐๐๐ข ๐๐ฐ๐ฎ๐ฑ๐ฒ๐บ๐ ๐ง๐๐ผ ๐ ๐ถ๐ป๐๐๐ฒ ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐๐ฟ๐ถ๐น๐น๐: ๐๐น๐ผ๐๐ถ๐ป๐ด Navigating the Final Steps in Asset SalesโWhat Happens After You Sign? If you've been following along, Pete Moore has breaking down what's happening behind the scenes as five groups compete to acquire 20 health clubs.ย In our latest 2 Minute Financial Drill, he goes behind the scenes of what happens after signing an APA ("Asset Purchase Agreement."
Episode #559: Breaking Down Misconceptions-Kristin Anderson Discusses the Art and Science of Pilates
In this episode, host Pete Moore sits down with Kristin Anderson, a trailblazer in the HALO sector and a well-known, high-profile Pilates instructor out of Los Angeles. Kristin shares her journey from competitive figure skating to entrepreneurship, revealing how her passion for movement has shaped her approach to helping others live healthier, more balanced lives. Kristin drives home points abou
HALO Talks Fast Break: Navigating Franchise Growth-Greenfields, Acquisitions, and Scaling Fitness Brands with Private Equity
In today's Fast Break we're excited to bring you (a snippet) of our panel discussion at the recent Athletech Innovators Summit held in NYC, July 2025. Integrity Square Founder and HALO Talks host Pete Moore moderated a panel withย Mark Federico (CEO of Fitness Holdings/Crunch Fitness) and Terry Blachek (Orange Theory Fitness) for a deep dive into the real-world challengesโand strategiesโof scaling
Episode #558: Mary Laudati's Playbook for Boosting Health Club Revenue and Member Loyalty
In this episode, host Pete Moore sits down with Mary Laudati, a seasoned sales and marketing leader with deep roots in the HALO (Health, Active Lifestyle, Outdoor) space. From her days leading the sales group at Sports Club LA to her current role as a consultant working with top clubs across the U.S. and internationally, Mary shares her insights on building effective sales strategies, leveraging c
HALO Academy 2 Minute Financial Drill: Asset Purchase Agreement
Every Wednesday we release our all new "HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host,ย Pete Mooreย on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about
Episode #557: From Taekwondo to Tech-Marco Benitez on Building Rook and Connecting Fitness Data
In today's episode, host Pete Moore sits down with Marco Benitezโa guest who brings together the worlds of Taekwondo and biomedical engineering! Marco is the founder of Rook, a "middleman" company specializing in connecting data from hundreds of wearables and medical devices. Drawing on his extensive background in sports and years in big pharma, Benitez discusses the challenges and opportunities i
HALO Academy 2 Minute Financial Drill: Exclusivity Period
Every Wednesday we release our all new "HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about
Episode #556: Mastering Fitness Studio Growth-KPIs, Cashflow, and Expansion With Lauren Schoenfeld
In today's episode, host Pete Moore talks with Lauren Schoenfeld, founder of Active Core Consulting and a powerhouse fractional Chief Financial Officer (CFO)ย specializing in the boutique fitness space. With an impressive finance background spanning PwC, WeWork, and Equinox, Lauren has a unique blend of skills in the HALO sector (Health, Active Lifestyle, Outdoors) to help studios and gyms not onl
HALO Academy 2 Minute Financial Drills: Selection Process
Every Wednesday we release our all new "HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host,ย Pete Mooreย on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about
Episode #555: Building Community for Endurance Athletes-Marcus Gordon's Vision for Endurance Ohana
In this episode, host Pete Moore reconnects with longtime friend and fellow Emory University alum, Marcus Gordon. They dive into the significant evolution of endurance sports over the years, and the business opportunities surrounding the endurance athlete community. Marcus shares his journey from collegiate athlete and marketing professional to passionate triathlete and entrepreneurโhighlighting t
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