SEO 101
SEO 101 is a beginner-friendly podcast that teaches Search Engine Optimization from the ground up. Hosts Ross Dunn and John Carcutt provide helpful information for newcomers without overwhelming them with technical details. The show covers the basics of SEO in an accessible way.
Episodes
SEO 101 Ep 538: AI Overviews Soar, Google Spam Update Ends, and Healthcare Star Ratings Disappear
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Google's September 2026 spam update, disappearing review snippets for healthcare, AI content fact-checking, fake author warnings, and quality rater guidelines. They also break down Google's AI overviews growth, changes in Reddit search presence, updated crawling and indexing timelines, and the new WhatsApp button in Google Loc
SEO 101 Ep 537: SEO 2026 Ranking Factors, Indexing Bug Updates, and Google AI’s Impact on Traffic
In this episode of SEO 101, Scott Van Achte covers the 2026 top Google ranking factors survey, a recent Search Console indexing bug, and the growing dominance of AI Overviews in People Also Ask results. Additional topics include Google’s new character counter tool, changes to product listings, updates to Google Business Profile verification, and reporting challenges with Bing.Advertising Inquiries
SEO 101 Ep 536: Reddit Citations Drop in ChatGPT and Google; AI and Search Updates Discussed
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into Google’s August 2026 spam update, go-to URL redirects, the expanding impact of AI Overviews, and new AI reporting tools in Google Search Console. They also discuss ChatGPT ads, Reddit citation declines, and manual action changes in the European Economic Area.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: htt
SEO 101 Ep 535: Major Changes in Search Console, Plus AI Overview Lawsuits
In this episode of SEO 101, Scott Van Achte covers Google Ads policy changes for social casino gaming, ad format tests, SEOs taking over expired X accounts, major lawsuits over AI Overviews, indexing mistakes with Claude AI chats, Search Console’s new social tracking, multilingual site advice for AI visibility, and updates on Google’s metadata conflict handling.Advertising Inquiries: https://redci
SEO 101 Ep 534: Google to Share Search Data with Rivals, Plus AI Features Drive Billions of Clicks
In this episode of SEO 101, Scott Van Achte covers Google’s upcoming search data sharing mandate, major changes to Google Image Search, updates to AI Overviews and image generation, canonicalization fixes, Google Business Profile bugs, the importance of review management, domain citations in AI mode, and best practices for changing URLs without hurting site traffic.Advertising Inquiries: https://r
SEO 101 Ep 533: Episode 533: Google Search Console, AI in Content Creation, and Remembering an SEO Pioneer
In this episode of SEO 101, Ross Dunn and Scott Van Achte focus on major Google news, including new Search Console social and video platform integration, Google Trends comparison features, tracking URL tests, and a bug in generative AI reports. They also discuss best practices for content creation, the impact of AI, and the June 2024 spam update.Advertising Inquiries: https://redcircle.com/brandsP
SEO 101 Ep 532: Listicles Backfiring, the Dangers of Domain Changes, and Unfair Review Removal
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the June 2026 Google spam update, Google AI Overviews and listicles, click data frustrations in AI reports, Bing Webmaster Tools improvements, the danger of switching domains, and important advice on managing and responding to online reviews to protect your business reputation and conversions.Advertising Inquiries: https://redcircle.c
SEO 101 Ep 531: Zero Click Searches Up, Schema Popularity, and AI Overview Lawsuits
In this episode of SEO 101, Scott Van Achte covers the dangers of tracking parameters in internal links, schema.org markup adoption stats, the surge in zero-click Google searches, phishing scams in Google Ads, AI overview lawsuits, rejected Google review replies, and the growth of Claude as an AI referral source. Essential SEO news and actionable best practices are discussed throughout.Advertising
SEO 101 Ep 530: Google’s AI-Powered Search: What SEOs and Retailers Need to Know Now
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the May 2024 Google core update, shifting content indexing, Google I/O announcements, Gemini 3.5 Flash, new AI-powered search features, entity maps, Google Merchant Center insights, UK-exclusive AI controls in Search Console, and Google's stance on mentions manipulation and AI attribution in search. It’s a big episode!Advertising
SEO 101 Ep 529: Bing’s Growth, Ask.com’s Demise, and AI Overviews Link and Schema Updates
In this solo episode of SEO 101, Scott Van Achte covers Bing's growing market share, updates to Google's AI Overviews, a major Google Search Console data bug, the impact of structured markup on AI citations, the end of FAQ rich results, Ask.com's shutdown, a defamation lawsuit over AI errors, and Google's outdated meta keywords advice.Advertising Inquiries: https://redcircle.com/br
SEO 101 Ep 528: AI Assisted SEO Competitor Analysis, The Ghost Citation Problem, and More AI SEO Insights
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI-assisted SEO competitor analysis, the Ghost Citation Problem in AI search results, and evolving strategies for brand mentions versus citations. They also discuss Google’s “Read More” links, Bing Webmaster Tools’ new AI reporting features, click-through rates with AI overviews, and Google’s back button hijacking crackdown.A
SEO 101 Ep 527: Back Button Hijack Penalties Begin, Core Rollout Over, Review Rules Confuse Businesses
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the March 2026 Google Core Update, Google’s crackdown on back button hijacking, a Search Console impressions bug, changes to spam report policies, and quirky new review guidelines. They also discuss local SEO post updates, Data Studio’s rebranding, and the mysterious 418 "I'm a teapot" error.Advertising Inquiries: https://
SEO 101 Ep 526: AI Bots Dominate Traffic, Google Algorithm Updates, and Local SEO Developments
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the March 2026 Google core and spam updates, the surge of AI bot traffic, optimizing for AI agents, ChatGPT ad revenue, citation trends in AI search, Google’s crawling limits, Gemini-powered Ask Maps, location sharing features, and a new service to remove unfair Google reviews.Advertising Inquiries: https://redcircle.com/brandsPri
SEO 101 Ep 525: Google AI Mode Threatens Web Traffic and Publishers
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the decline of publisher search traffic, impacts of Google’s AI mode, ChatGPT ads management, Google cracking down on self-promotional listicles, and the ease of ranking misinformation. They also cover Google’s personal intelligence expansion and the removal of the "What People Suggest" health search feature.Advertising In
SEO 101 Ep 524: How AI Is Shaping Search, Google’s Recipe Update, and a Website Redesign Cautionary Tale
In this episode of SEO 101, Ross Dunn and Scott Van Achte share a cautionary tale of SEO disaster during website redesigns, discuss new branded queries filters in Google Search Console, break down stats on AI assistant search volume, cover Amazon blocking Perplexity’s shopping bot, explore Google Maps’ new conversational AI feature, and highlight updates to AI-powered recipe results.Advertising I
SEO 101 Ep 523: Expert SEO Tips - AI Content Citations and Core Update Recovery Explained
In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss findings that 44% of ChatGPT citations come from the first third of content, review the strategies four sites used to recover from Google’s December 2025 core update, and share tips for Google Business Profile setup. They also discuss entity richness, content quality, and optimizing for AI citations.Advertising Inquiries: https://re
SEO 101 Ep 522: SEO Reality Check, AI Click Losses, and Fixing SEO Mistakes in 2026
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI's impact on SEO, the rise and fall of ads in AI platforms, and Google’s Discover Core update. They discuss significant changes to local search features, Bing AI performance reports, new Google Search Console updates, and examples highlighting the importance of expert-led SEO over relying solely on AI.Advertising Inquir
SEO 101 Ep 521 - The Shift to AI in Search: Gemini 3, Fewer Clicks, and SEO Survival Tactics
In this episode of the SEO 101 Podcast, Ross Dunn and Scott Van Achte dive into Google's AI Overviews, shifting search behaviors, and declining organic clicks. They discuss Gemini 3's global rollout, AI's growing influence on user queries, crawling and indexing challenges, Googlebot file limits, and potential crackdowns on self-promotional listicles, while emphasizing strategies for vi
SEO 101 Episode 520: ChatGPT Ads & AI Overviews: Is Organic Search in Trouble?
In this episode of the SEO 101 Podcast, Scott Van Achte covers the latest on ChatGPT paid ads, organic search traffic trends, and the impact of AI overviews; especially misinformation in health topics. He discusses local keyword search behavior in ChatGPT, core web vitals' limited effect on AI rankings, LLMs.txt usage, and key insights on impressions in Google Search Console.Advertising Inquir
SEO 101 Ep 519: Reviewing Past SEO Predictions and New Ones for 2026
In this episode of the SEO 101 podcast, Ross Dunn and Scott Van Achte review their 2025 SEO predictions, discuss Google's December 2025 core update, analyze the growing impact of AI on search and content creation, address local SEO challenges, the evolution of search layouts, and share key predictions and practical advice for thriving in the rapidly changing SEO landscape for 2026.Advertising
SEO 101 Ep 518: Year-End SEO Changes, Google AI Blunders, and the Small Business SEO Playbook for 2026
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the rapid evolution of AI in SEO, Google's underinvestment in AI, core SEO quality factors for AI search, AI overviews in search results, and their impact on click-through rates. They also discuss local SEO issues, Google business profile review bugs, and actionable strategies for small business success in 2026.Advertising Inq
SEO 101 Ep 517: Getting Ready for 2026 with Google Core Updates, LLMs Txt, and Search Console Experiments
In this episode of SEO 101, Scott Van Achte covers the December 2025 Google core update, ongoing search ranking volatility, and changes to Google Search Console including AI-powered configuration and new social insights. He also discusses the relevance of LLMs.txt, a study on AI mode and transactional queries, and best practices for structured data in Google Shopping.Advertising Inquiries: https:/
SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local Businesses
In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and Maps. They also critique anonymous reviews, explain new Google Business Profile tools, highlight recent SEO news, and share rants on cluttered search results and evolving industry terminology.Advertising I
SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
In this episode of SEO 101, Ross Dunn and Scott Van Achte are joined by Steve Wiidemann to explore evolving SEO fundamentals amid AI hype, the role of content creation and strategy for small businesses, the importance of off-page mentions and citations, practical approaches to technical audits, and ongoing challenges in motivating clients to create unique, high-value content for search visibility.
SEO 101 Ep 514: The Power of Multimedia for SEO and Surviving Google’s Search Feature Changes
In this episode of SEO 101, Ross Dunn and Scott Van Achte explore the impact of AI Overviews on organic and paid search click-through rates, Google's controversial ad changes, removal of lesser-used search features, and recent experiments with AI mode. They also highlight actionable tips for adding AI-generated multimedia to content, and discuss the evolving role of SEOs in the AI era.Advertis
SEO 101 Ep 513: Maintaining Search Rankings After a Redesign
In this episode of SEO 101, Ross Dunn and Scott Van Achte share a comprehensive guide to maintaining SEO rankings during a site redesign, including backup strategies, content audits, URL management, and redirects. They also discuss Chrome’s upcoming HTTP warnings, AI-powered browsers, new Google Search Console features, local SEO news, and the evolution of ranking algorithms with AI advancements.A
SEO 101 Ep 512 - Adapting SEO Strategies for AI Overviews, Bing Places Issues, and Google Local Changes
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google’s changes to ranking report tools, optimization tips for AI and generative search, LLM visibility tracker accuracy, local SEO updates for Bing Places and Google Local Pack, the impact of fake dates on AI rankings, and best practices for content credibility.Advertising Inquiries: https://redcircle.com
SEO 101 Ep 511: Instant Checkout in ChatGPT and the End of Traditional SEO Rankings
In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into ChatGPT’s instant checkout, answer engine optimization trends, ranking report disruptions, ChatGPT’s growing referral traffic for retailers, YouTube’s dominance in AI search, Google’s August spam update, AI overviews impacting local packs, Google’s ongoing review spam struggles, and domain history affecting SEO results.Advertising
SEO 101 Ep 510 - Core Web Vitals Winners, Google’s Schema Shake-Up, and Apple’s Big AI Search Plans
In this episode of SEO 101, Scott Van Achte covers improvements to core web vitals across major CMS platforms, Google removing support for certain structured data types, Apple’s plans for an AI-powered search engine, the latest on Google’s AI Mode, LLM traffic conversion rates, and how ChatGPT compares to Google and Bing as a traffic source.Advertising Inquiries: https://redcircle.com/brandsPrivac
SEO 101 Ep 509 - Google’s Latest Spam Update, Crawl Issues, and AI Overview Survey Insights
In this episode of SEO 101, Scott Van Achte covers the August 2025 Google spam update, Ahrefs’ new traffic tracker comparing LLMs and search engines, Googlebot crawling issues, practical Search Console tips for duplicate content, a survey on AI Overviews and zero-click searches, and advice for recovering from website hacks and strengthening site security best practices.Advertising Inquiries: https
SEO 101 Ep 508 - AI Overviews, Preferred Sources, and the Future of Organic Search Conversions
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity’s bold bid for Chrome, Google’s new Preferred Sources feature, the impact of AI on SEO conversions, attribution challenges, behavioral shifts toward Reddit and YouTube, GPT-5’s rocky rollout, a hilarious Gemini bug, and Google’s claims about AI-driven search trends and website traffic.Advertising Inquiries: https://redcircl
SEO 101 Ep 507 - Generative Engine Optimization, Google AI Search Trends, and Query Fan-Out
In this episode of SEO 101, Ross Dunn and Scott Van Achte cover critical WordPress plugin vulnerabilities, ChatGPT conversations appearing in Google Search, the rise of generative engine optimization, AI’s impact on visibility, local SEO review issues, Google’s Query Fan Out technique, ChatGPT sourcing Google data, and Bing’s lastmod tag recommendation for AI indexing.Advertising Inquiries: https:
SEO 101 Ep 506: AI Overviews Eroding Web Traffic, Google's Update Volatility, and CSS for SEO
In this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search Console, cover OpenAI’s crawling behavior, CSS and image best practices for SEO, product pricing by state, and Google’s latest advice for handling event pages and AI-driven search.Advertising Inquiries: https
SEO 101 Ep 505 - Local SEO Shifts, Core Update Effects, and What AI Means for Site Rankings
In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss the June 2025 Google core update, its impact on local SEO, new Google Search Console features, possible Core Web Vitals bugs, issues with online reviews, disavow file relevance, AI-generated content in rankings, and best practices for site indexing and high-quality content creation.Advertising Inquiries: https://redcircle.com/brands
SEO 101 Episode 504 - Google Search Console Indexing Tips and Service Area Guidelines Update
In this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering. We also discuss Google's new guidelines on service area businesses, prohibiting the addition of countries or states, and analyze the recent decline in AI Overviews' search rankings, exploring the implications for SEO strategi
SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates
In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode traffic data in Search Console. We also address a question from a viewer about niche blogging strategies, emphasizing the benefits of focused content and multimedia for better engagement. Tune in for e
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte interview SEO expert, friend, host of Webcology on WMR.FM, owner of Digital Always Media and StepForth’s first employee, Jim Hedger. The topics discussed range from the early days of SEO to Jim’s predictions for generative engine optimization over the coming years and what business types can succeed.Advertising Inquiries:
SEO 101 Episode 501 - Google’s Recently Viewed Labels, Launch of AI Mode, and Insights on Crawl Budget Management
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore key updates in the SEO landscape, including Google's testing of recently viewed labels in search results and the significant launch of AI Mode for U.S. searchers. They also discuss insights on managing crawl budgets effectively for improved indexing. Tune in for valuable strategies and the latest developments that could i
SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal Insights
Join us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates, essential SEO best practices, and memorable guest interviews.We share personal insights and stories that highlight our growth and connection with you, our loyal listeners. Whether you’re a long-time fan or a newcomer, y
SEO 101 Episode 499 - Google TLD Redirects, AI Updates, and Boosting Engagement Strategies
In this solo episode of SEO 101, Scott Van Achte explores Google's recent core update that impacts organic ranking overlaps and highlights the importance of high-quality content. He reviews the updated Quality Raters Guidelines, discusses AI's influence on search visibility, and shares actionable strategies to enhance engagement and optimize for AI-driven searches.Advertising Inquiries: ht
SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt
In this episode, we explore signs of a potential Google core update affecting rankings, Reddit's sneaky ranking successes using AI, and Google's new AI-generated summaries in Knowledge Panels. We also discuss an exciting opportunity for an AI crawler version of the robots file called LLM.text.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privac
SEO 101 Episode 497 - Adapting SEO for 2025 and Optimizing for AI Overviews
In this solo episode, Ross Dunn explores the key insights from Google's March 2025 Core Update, including the effects of AI on search strategies. He discusses how to adapt to the latest changes and compares selling on marketplaces versus your own website, offering practical tips to enhance your online presence. Tune in for expert advice!Advertising Inquiries: https://redcircle.com/brandsPrivac
SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI Errors
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine result click-through rates to plummet, and they address the challenges of AI accuracy in search engines and its implications for digital content creators.Advertising Inquiries: https://redcircle.com/brands
SEO 101 Episode 495 - Google Search Decline: AI Preferences, User Trust, and Ranking Volatility
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent VOX Media survey revealing declining trust in Google Search, with a shift toward AI tools. They discuss Google's updates for personal info removal, local SEO strategies, and AI ranking volatility, emphasizing the need for diverse content to improve visibility in evolving search landscapes. Tune in to learn how t
SEO 101 Episode 494 - Google Search Changes: 'All Results' Rename, Local Listing Drops, Audio SEO Insights, and Review Count Bug Fixes
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent Google search updates, including the renaming of the “All Results” feature, the removal of pagination numbers, and new image search capabilities. They discuss the impact of local listings on organic results, the benefits of audio versions for SEO, and review count bug fixes. Don't miss these essential takeaways!
SEO 101 Episode 493 - AI Overviews Impacting Click-Through Rates, Recipe Blog User Experience Guidelines, and Local Reviews Bug Fixes
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the significant decline in click-through rates due to Google's AI Overviews. They discuss new guidelines for recipe blogs to enhance user experience, and address a recent bug affecting local reviews. Tune in for insights on these critical SEO developments and their implications.Advertising Inquiries: https://redcircle.com/
SEO 101 Episode 492: Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement Updates
In this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates, site reputation abuse enforcement in Germany, and Google AI Overviews offering coding assistance. Tune in for essential SEO insights!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:
SEO 101 Episode 491 - Spam Impact, Continuous Scroll Return, and Blogging Benefits
In this solo episode of SEO 101, Scott analyzes the December 2024 Google Spam Update and its effects on site rankings. He discusses the reintroduction of continuous scroll for Image and Video results and explores the importance of blogging for authority and fresh content, along with best practices for optimizing your website.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: htt
SEO 101 Episode 490 - 2025 Predictions, Google December Core Update, and ChatGPT Search for Free Users: Features and Insights
In this episode of SEO 101, Ross and Scott share their predictions for 2025, and Bing's removal of the cache link and Google's December 2024 core update; analyzing their potential impacts on search rankings. They also explore the features of ChatGPT Search now available to free users, highlighting its usefulness for research and its limitations for commercial queries.Advertising Inquiries:
SEO 101 Episode 489 - Exploring ChatGPT Search, Google’s Gemini 2, and Project Mariner
In this episode of SEO 101, we explore key insights from ChatGPT's search results, discuss ongoing volatility following Google's core update, and examine recent indexing issues. We also cover the importance of long-form content, local SEO, and Google's Gemini 2.0 and what Project Mariner may mean for search in 2025. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:
SEO 101 Episode 488 - Google's November Update, Search Console Recommendations, Rebranding Tips, and SEO Strategies
In this episode of SEO 101, we discuss the ongoing November Core Update and its ranking volatility, the recently launched Google Search Console Recommendations that suggest SEO actions, and John Mueller's insights on why generic names struggle to rank. We also provide essential tips for a successful domain rebranding transition. Tune in for essential tips to navigate these critical SEO develop
SEO 101 Episode 487 - Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse Policies
In this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse. Tune in for insights on how these changes impact SEO strategies and best practices for maintaining strong website rankings.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://re
SEO 101 Episode 486 - A Big SearchGPT Ranking Tip, Maximizing Crawl Budget and Outdated SEO Practices
In this episode of SEO 101, we discuss the November 2024 Core Update's impact on search results, updated crawl budget guidelines for mobile and desktop sites, and six outdated SEO practices to abandon. We also cover the implications of the FTC's new review policy and a fundamental tip on how to be found with SearchGPT. Tune in for practical insights to enhance your SEO strategy and improv
SEO 101 Episode 485 - Helpful Content Update Bad News, Search Console Bug Panic, and ChatGPT Search Launch
In this episode of SEO 101, we explore Google’s upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google Search Console bug that caused panic among site owners and provide insights into the evolving landscape of SEO best practices.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://re
SEO 101 Episode 484 - October SEO Volatility, Penalty for Fortune Recommends, & Content Length Insights
In this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We also discuss Google's new "People's Insights," expandable knowledge panels, and John Mueller’s insights on Core Web Vitals and ideal content length.Advertising Inquiries: https://redc
SEO 101 Episode 483 - A Major Acquisition, Bing and Google Accused of Stealing Recipe Content
In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from Martin Splitt on multilingual SEO. Tune in for valuable updates!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:
SEO 101 Episode 482 - Impact of Google's Breakup Talks and Interstitials on SEO
In this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative impact of interstitials on organic traffic and keyword rankings, along with best practices for their use.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/p
SEO 101 Episode 481 - Google's Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing's Generative AI Search Update
In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the no-archive meta tag, provide insights on Bing's generative search experience, and highlight warnings about JavaScript-generated product markup in SEO strategies. Stay informed on the latest trends!Advertising Inquiries: https://redcircle.
SEO 101 Episode 480 - Author Recognition in SERPS and Disastrous Fake Review Handling
Explore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake reviews on Google Maps that will likely prove disastrous, and the display of blue map pins in search snippets.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/priva
SEO 101 Episode 479 - Google Image Labeling and User Intent SEO Optimization
Discover the latest from Google with AI image labeling updates and insights into optimizing for user intent. Learn about the EXIF data in SEO, more Google bugs, the results of a deep dive into AI Overviews, and other optimization insights in this episode.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SEO 101 Episode 478 - Google AI and Maps Insights and When to Worry About Ranking Changes
Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical practices for local rankings. Explore effective traffic management strategies and tactics for elevating search rankings in this must-listen SEO primer!Advertising Inquiries: https://redcircle.co
SEO 101 Episode 477 - Google August Update Impacts, SEO Fundamentals and Trends
Uncover the impact of Google's August 2024 core update, forum content displays, and AVIF format support. Learn essential SEO practices and valuable insights from John Mueller's Q&A session. Gain expert advice on enhancing search performance and optimizing online visibility in this insightful episode.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle
SEO 101 Episode 476 - Google Algorithm Shifts: August Update Traffic Analytics Explained
Join hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains and drops, including bugs, update phases, and data misinterpretation. Learn about Google Discover's manual actions, content penalties, and the impact of noindex and nofollow tags on site performance
SEO 101 Episode 475 - Google Update Highlights: Core Update, Bug Resolution, and AI Overviews
Listen to this SEO 101 episode with soloing host Scott Van Achte, focusing on Google's latest updates. Explore the ongoing August 2024 core update roll-out and the quick resolution of a search ranking bug. Gain insights on Google AI Overviews expanding to signed-out US users. Uncover essential tips on website load times, review snippets, and addressing indexing issues.Advertising Inquiries: ht
SEO 101 Episode 474 - Google Updates, SEO Trends, AI Quick Tip Insights
Join us in this insightful SEO 101 podcast episode where we cover the latest Google updates, SEO trends, and reveal handy AI quick tips. Dive deep into discussions on Google Trends enhancements, Search Console data insights, URL parameter optimization plans, and challenges affecting hotel listings. Stay informed on essential SEO strategies!Advertising Inquiries: https://redcircle.com/brandsPrivacy
SEO 101 REWIND: Episode 465 - Testing Generative AI for Search and Other SEO Essentials
Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube video management tips, WordPress vulnerabilities, and questions from listeners. Gain expert advice on refining SEO strategies for online growth and performance. Tune in for valuable insights!Advertising In
SEO 101 Episode 473 - Google Updates, Search Volatility, Console Features, and Crawling Insights
In this episode of the SEO 101 Podcast, we explore significant updates from Google, including recent search ranking volatility and the launch of new recommendations in Search Console. We also discuss Googlebot's link crawling behavior, shedding light on how it impacts SEO strategies and website performance. Tune in for insights like this every week!Advertising Inquiries: https://redcircle.com
SEO 101 Epsiode 472 - AI Enhancements in SEO: SearchGPT, Reddit Block, and More
Explore the latest AI advancements in SEO in this episode of SEO 101 with hosts Ross Dunn and Scott Van Achte, featuring OpenAI's Search GPT prototype and Google's deepfake content demotion updates. Learn about Reddit's search engine block, Google's integration of platform videos into Knowledge Panels, and the introduction of shopping ads in AI Overviews. Discover challenges and in
SEO 101 Epsiode 471 - Google Tests, Internal Linking Strategies, and Local Spam
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore Google’s testing of larger site names and favicons, effective internal linking strategies, the impact of rapid site growth on rankings, and ongoing local SEO spam issues. Discover actionable tips to enhance your SEO efforts today!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privac
SEO 101 Episode 470 - Google’s Coming Update, Research Findings, ECommerce SEO, and Ranking Insights
In this SEO 101 podcast episode, host Ross Dunn discussed Google's potential Wiz acquisition, tracking SEO results to business outcomes, an upcoming core update, Core Web Vitals, AI features, TLD testing insights, augmented reality images, and AI-driven local search results. Learn invaluable tactics to elevate your online presence and effectively navigate the evolving search landscape!Advertis
SEO 101 Episode 469 - Google SEO Trends: Backlinks, AI, & Business Profile Protection Explained
Explore SEO essentials in this episode of SEO 101 podcast! Discover Google's recent changes, the significance of backlinks, and the limitations of AI in technical SEO analysis. Learn to safeguard your Google Business Profiles and adapt to shifting search behaviors. Stay ahead in digital marketing with our expert insights!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: htt
SEO 101 Ep 468: What You Need to Know From the Leaked Google Ranking Criteria
In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte delve into a major leak of Google's search algorithms, revealing insights into over 14,000 potential ranking attributes, including the role of clicks, dwell time, link velocity, and the use of Google Chrome data. They also discuss the diminishing effectiveness of the disavow tool, the declining usefulness of Google Sea
SEO 101 Epsiode 467 - Insider's Guide to Google's SEO Updates: Strategies for Ranking Success
Join us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the impact of these changes. Delve into the world of AI Overviews and learn how to navigate Google's evolving search landscape effectively.Advertising Inquiries: https://redcircle.com/brandsPrivac
SEO 101 Ep 466 - Chapter 9 of the SEO 101 Learning Series
The final chapter of the SEO 101 learning series begins with unveiling crucial SEO tactics emphasizing user experience, adaptive rankings, and strategic metrics. Discover optimization simplicity, gradual expansion, and the need for expert support. Explore the value of quality backlinks, effective site management, and AI trends. Gain competitor insights, stay updated on SEO trends, and ace digital
SEO 101 Episode 465 - Testing Generative AI for Search and Other SEO Essentials
Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube video management tips, WordPress vulnerabilities, and questions from listeners. Gain expert advice on refining SEO strategies for online growth and performance. Tune in for valuable insights!Advertising In
SEO 101 Ep 464 - Chapter 8 of the SEO 101 Learning Series
Discover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and prioritize customer care. Tune in for expert advice on optimizing your digital strategy for success!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SEO 101 Epsiode 463 - SEO Insights: Updates, Algorithms, AI, and Common Issues Explained
Dive into the latest SEO trends: Google's cache link removal, correlations between website features and algorithm updates, impact of Negative LSA, AI-generated content preferences, and tips to resolve common SEO issues. Stay informed and navigate the digital landscape with expert insights and practical advice.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcirc
SEO 101 Ep 462 - Chapter 7 of the SEO Learning Series
Explore advanced SEO strategies in this 7th chapter of the SEO 101 Learning Series, from optimizing organic SEO to mastering local SEO and content creation with AI, gain expert insights! Also learn whether you should continue paid ads if your rankings soar and some effective social media management tips. Elevate your online presence with actionable info.Advertising Inquiries: https://redcircle.com
SEO 101 Episode 461 - Ranking Drop Bug, WordPress Speed, and SEO Questions
Explore the latest SEO developments, including a potential Google update, bug fixes, WordPress speed enhancements, and Google's AI-powered Chrome update. Plus, listener questions were answered on URL versions and server errors. Stay informed and boost your SEO game with this episode!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
SEO 101 Ep 460: Chapter 6 of the SEO 101 Learning Series
Explore the fundamentals of SEO in this 6th episode of the SEO 101 Learning Series. Discover essential tools like Google Analytics and SEMRush, low-cost rank tracking options, and custom dashboards for data centralization. Learn effective evaluation techniques, cost-saving strategies, and the importance of monitoring site health. Stay updated with cutting-edge SEO trends and techniques!Advertising
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