The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
The Best SEO Podcast, hosted by Matthew Bertram, explores the evolution of search engine optimization into the era of AI and large language models. With over 5 million downloads, the show provides actionable strategies for digital marketers, business owners, and entrepreneurs. Each episode covers tactics, frameworks, and insights on SEO, AI-driven marketing, and executive-level growth. The podcast aims to help listeners understand and leverage LLM Visibility™ to stay ahead in the changing search landscape.
Episodes
Traffic Times Conversion Equals Customers With Irwin Hau
Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes. • traffic times co
How LLM Search Changes SEO And E-Commerce With Andrew Higgins
We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. • AI visibility tools and why the industry lacks a baseline standard • How context and personalization cha
Bad Data Causes More AI Failures Than Models Do with Richard Valentine
We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets better over time instead of turning into expensive noise. • moving the show toward YouTube and a more educational format • why memory matters when AI becomes a p
How A Marketing Agency Uses Podcasts For Growth And Team Alignment With Chris Burres
We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.” • the origin story behind EWR and what a rebrand really costs • p
How SEO Grew Up With Cameron LiButti
We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos. • Matt’s return, agency ownership changes, and why the timing matters • Cameron’s path from engineering to SEO through referrals and
Content First In The AI Era With Zara Carbonell
In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention. • AI as a tool that frees hu
Agentic AI For Marketers With Sebastian Chedal
We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down how to design AI agents like jobs so they stay grounded, cost-controlled, and useful for marketing, SEO, and software work. • tiering AI use from assistance to automation to full agents with memory and tools • writing a clear job d
How To Build An AI First Agency With Len Ward
We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We break down what AI-first agencies are building right now to protect conversions, reduce bottlenecks, and stay visible as web traffic and SEO change.• search behavior shifting as ChatGPT and other LLMs absorb intent• speed as the
Stop Paying For SaaS Features You Never Use With Dave Albert
Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless.• the shift from bloated martech stacks to custom AI middleware and small internal apps • why compliance, governance, and shadow AI access are now daily marketing risks •
Why AI Overviews Changed Your Traffic And What To Do Next With Connor Kimball
We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tactics, and how unified analytics reveals brand lift beyond referral clicks.• AI search replacing link lists with answers• AEO as the method, LLM visibility as the metric• Informationa
AI, IP, And The New Marketing Rules With Sharon Toerek
We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules.• AI ownership and liability questions for agencies• Copyright cases on training data and outputs• State patchwork versus federal pressure on AI rules• P
What Actually Scales A Marketing Team With Erik Huberman
We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media’s scaling lessons, where AI helps, where it hurts, and how to build a moat in a noisy market.• LLM shifts to persona-first, Q&A-led visibility• AI as acceleration, not strategy replacement• Hiring and tooling onl
SEO’s New Frontier With Duane Forrester
We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic density, and why structured data is a must if you want reliable retrieval.• AI reshapes marketing and elevates SEO’s role across the business• Good SEO foundations as the prerequisite for AI performance• Writing for chunks with high sem
Why Old SEO Metrics Fail And What To Track Instead With Corey Morris
We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: entity clarity, brand differentiation, GA4 fixes, and forward-looking KPIs that speak C-suite.• shifting from keyword rankings to revenue KPIs• LLM visibility layered on modern SEO foundations• entity clarity, consistent data, and b
Why Traffic Is Down but Leads Are Up, and How to Read the Signals With Charlie Grinnell
We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose better bets. We share a simple playbook: listen in niche communities, test in organic, scale what pops, and measure outcomes not vanity.• AI compressing the cost of data integration and analysis• Platform bias, privacy limits and pixel
What Actually Drives Citations in LLMs With Solomon Thimothy
We unpack how search is shifting from blue links to AI-driven answers and why clean data, focused positioning, and public citations now decide who gets recommended. Solomon Timothy joins us to share practical frameworks for AEO, prompt mapping, and measurable AI visibility.• why prompts replace keywords across the funnel• how to make content machine-readable with schema and FAQs• why entity clarit
SEO Isn't Dying, Bad SEO Is With Krešimir Ćorluka
We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever.• fundamentals over fads as LLMs shift discovery• why pages beyond top ten fuel LLM citations• customer journey, CRO, PR, and dev fluency as real leverage• global markets with lower competition and faster output
The New Rules of Authority in an AI World With Dmitrii Kustov
We dig into how AI reshapes SEO work, why trust beats volume, and how remote teams stay tight without an office. A candid case study shows how hyperlocal signals and first‑party data restored rankings after a brutal update.• AI as a tool, not a crutch• Remote hiring across time zones and roles• SOPs, status norms, and redundancy for coverage• Quarterly meetups to rebuild culture and speed• Recharg
How to Use AI Without Destroying Quality, Trust, or Margins With Nick Avaria
We dig into why traffic is fragmenting, why single-channel expertise won’t cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productized “done-for-you” to higher-margin “done-with-you,” plus frameworks for attribution, remote team performance, and human-in-the-loop AI.• AI-driven traffic shifts and platform change
How To Turn Google Reviews Into Profit With George Swetlitz
We unpack how AI turns Google reviews into real revenue by cutting leakage, lifting ad performance, and converting bottom-of-funnel readers with responses that actually inform and persuade. George Swetlitz of Right Response AI shares agentic workflows, CRM-powered personalization, and a playbook for multi-location growth.• Reviews as the true bottom of the funnel• Leakage defined and how to stop i
Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo
We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.• AI tools accelerating media operations while requiring human strategy• Risks of automation with bad data and weak tracking• Buyer shifts beyond Google and
From Silos To Revenue With Luis Baez
We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before they call you.• breaking silos between sales, marketing and ops• why unified data beats dueling spreadsheets• shifting websites to knowledge bases for LLM e
LLM Visibility Meets E‑Commerce Email With Nikita Vakhrushev
We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert.• LLM visibility as a new trust signal• Post‑discovery research inside ChatGPT• Rising skepticism and the need for social proof• E‑c
Guardrails For Your Online Brand With Paige Donnell
We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics.• personal speech risk and employer brand alignment• entity identity across profiles and the knowledge graph• echo cha
From Podcasting To AI: Building Real Audiences That Convert With Chris Krimitsos
Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs.• creator economy trends and the shift to video• long form for trust, shorts for discovery• entity SEO, consiste
How To Use AI Without Getting Deindexed With Jon Gillham
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words.• Rebrand context and why AI integrity matters• Study showing AI overviews citing AI content• Risks of s
Pairing SEO With Automation With Steven Werley
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue.• rebrand to Best SEO Podcast and new AI-derived book• why LLMs matter for analysis, decks, and feedback• custom GPTs
Building An AI Layer For B2B Commerce And Search With Rob Neumann
Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first.• unifying brand, author, and entity signals for clarity• why every business needs an e-commerce path• findability before
AI-First Marketing For A Legacy Industry With Renaud Delaquis
We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.• AI scheduling reduces travel time and increases daily lessons• Local marketing at scale through AI-powered research and print assets• Measuring lift
Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey
We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.• shift from sessions to visibility and share of voice• client education using visuals and live data reviews• GA4 custom channel for AI too
LLM Traffic, Real Attribution, Real Results With Brie Anderson
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions.• LLM referrals as high-intent visits• GA4 source/medium over fr
From SEO to Reputation: Owning the LLM Era With Ross Barefoot
We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication.• LLMs as a new gatekeeper layer and why fundamentals still matter• EEAT with real experience, proof, and long‑form
Micro Influence, Major Impact With William Gasner
We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic.• Why Engagement Beats Follower Count• How UGC Lowers Ad Costs and Fuels SEO• Briefs, Rights, and Whitel
The AI Revolution in Search Marketing with Cindy Krum
The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics• Google's framework has evolved from "micro-moments"
Be Calm and CRO on with Talia Wolf
The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.• Technology changes, but people don't. Emotional triggers still drive all purchasing decisions• Most marketers focus too much on features rather than addressing customer emotions• Using AI to outsource thi
AI for Amazon Sellers: SEO, Split Testing & Scale with Daniela Bolzmann
AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands.• AI allows agencies to support enterprise brands with thousands of SKUs by creating template
Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie
SEO veteran Ian Lurie joins Matthew Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.• Marketers must focus on business performance over vani
How Google Ranks Business Profiles: Trust, Reviews & AI with Brad Wetherall
Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies.• Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs• The three most im
Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine
Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.• Starting with pain points and amplifying the emotional impact of customer problems•
Entity SEO & AI Search: Winning in the New Search Landscape with Zach Chahalis
The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy.• Entity SEO requires mapping
From Google to Everywhere: How to Win in the New AI-Driven Search Era feat. Micheal Buckbee
AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms• ChatG
The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber
Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus tradition
AI Revolution in Marketing with Kevin Surace
Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction.• AI is making marketers 10-100x more productive by enabling rapid content creation and analysis• Content
How Authentic Storytelling Builds Brand Trust with Owen Garitty
Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints• The customer journey increasingly happens off your website, making platform-
YouTube Ads: The Secret to Growing Your Brand Now featuring Aleric Heck
Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence.• YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours• The most effective YouTube ads follow a hook-educate-ca
CEO Mindset & Strategy: The Proven Formula to Scale Your Business with Jason Moss
Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth.• CEO Identity: changing your self-perception to match your desired business level• The business you ha
Cracking the Modern Sales Code: AI, Authenticity, and Sales-Marketing Alignment with Geoff Ketterer
Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles.• Modern marketing requires understanding that different social platforms have unique algorithm
From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson
Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability• Different platforms serve different needs – MailC
Marketing in the Age of AI: Why the Funnel is Dead and Content is King with Sara Faatz
The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites• Quality content with unique insights and authentic perspectives remains essential desp
Building Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd
Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.• Understanding that persuasion differs from manipulation when your product genuinely helps people• Recognizing the five levels of awareness in marketing and how they affect customer decisions• Approaching funnels as a ser
Digital Marketing Revolution: Adapting to AI's Takeover with Bill Rice
Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content. Guest contact information: billricestrategy.comyoutube.com/@billricestrategylinkedin.com/in/billriceMore from EWR and Matt:Leave us a review wherev
Converting Questions to Leads: The Power of Human Chat with Ted DeBettencourt
Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities.• Human-powered chat s
Scaling Service Companies Through Data-Driven Marketing with Tyler Dunagin
Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.• Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners• Data-driven marketing decisions are more effective than relying on
From SERPs to Subscribers: Mastering YouTube SEO with the Leaf Strategy with Nate Woodbury
Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries.• YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search• Nate pivoted to YouTube after discovering videos getting 50X more views than #1 ranked Google pa
The New Era of Digital Strategy & AI-Powered Growth with Matthew Bertram
Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18-36 months.• Companies must optimize for multiple
From Posts to Profits: Maximizing Your Influencer Marketing Strategy with Ishveen Jolly
The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.• Influencer partnerships work best
Data-Driven Decision Making: The Untold Story of Marketing Analytics with Jeff Greenfield
Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.Marketers still struggle to identify which half of their ad budget is wastedThe shift from brand to performance marketing has created an overemphasis on clicks, not impressionsDigital marketers often overlook that awa
SEO Expert Bruce Clay Reveals AI Secrets
Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).Bruce's "siloing" method organizes content by topic to showcase subject expertise.Proper "link equity" distribution is crucial but often misunderstood.Go
Maximize AI Adoption and Upskilling with Proven AI Training with John Munsell
In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices. • Importance of adopting an AI-first mindset • Strategies for implementing AI across different departments • Understanding the gap
Innovative Coaching Techniques for Personal and Professional Transformation with Adrian Koehler
Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies.• The power of courageous conversations• Overcoming leadership blind spots• How the "law of deservingness" affects self-sabotage• Standing out in digital ma
Building Strong Connections with AI-Powered Email Marketing Strategies with Danielle Cevallos
Building a personal brand in today’s digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emphasizing the critical need for effective email strategies and sales funnels. • Personal branding as a unique identifier in a crowded market• Balancing autom
Power of Storytelling: Innovative Digital Marketing and Podcasting Strategies with Shaahin Cheyene
Shaahin Cheyene shares invaluable insights on leveraging social proof, integrating various content strategies, and embracing trial and error in the fast-paced digital landscape. • Discussion on the limitations of SEO in modern marketing• Importance of creating evergreen content through podcasts• Emphasis on storytelling as a tool for successful marketing• Strategies for optimizing presence on plat
Make More Money with Email Marketing: Advanced Strategies and Tools with Jason Wright
Unlock the secrets of email marketing success with Jason Wright from Internationally Inspirely. Our episode dives into the vital role of email marketing in today's digital landscape, showing how it remains an essential tool for building connections and converting leads. We discuss misconceptions about email's effectiveness, strategies for authentic communication, the importance of delive
Overcoming Business Growth Hurdles: Strategic Insights for Startups with Jeff Holman
Unlock business growth with insights from Jeff Holman, a business-focused attorney specializing in innovation and entrepreneurship. Explore the unique challenges startups face and how fractional legal teams can be a game-changer. Jeff shares strategies for managing intellectual property, tackling legal concerns, and combating unfair competition like negative SEO to protect your brand.Gain a compet
Thriving Through Unforeseen Challenges with Internet Marketing Trends in 2025 (Pod You Can Skip Without Guilt)
The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities.• Impact of AI on search and marketing strategies• Importance of social media platforms f
Strategies for Maximizing Value and Navigating Complex Deals with Jonathan Baker Ep. 630
Jonathan Baker from Punctuation joins me, Matthew Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing o
Matthew Bertram 2025 : Transformative Digital Tactics for the New Year Ahead
Unlock the secrets to dominating digital marketing with me, Matthew Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout’s top 10%, thanks to loyal listeners like Chris G-F.We’re evolving with plans to expand on platforms like YouTube and launching MatthewBertram.com alongside
Building Trust and Recognition: Advanced Multi-Channel Marketing Techniques with RJ Schultz
Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.RJ shares insights on blending digital and traditional strat
Evolution of AI in the Influencer Marketing Ecosystem with Corbett Drummey
AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey’s LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges like copyright and job displacement. Embracing tools like ChatGPT is essential for navigating the evolving marketing landscape, as AI enables brands to enhance
Elevating Your Brand through Effective SEO Techniques with Insight from Shaunda Necole
Ever wondered how to speak "Google's love language"? In our latest episode, Shaunda Necole, creator of VegasRightNow.com, shares her journey from crafting passion-driven websites to mastering SEO. Learn how she transformed niche interests, from Las Vegas attractions to Southern soul food, into digital marketing success.Shaunda reveals SEO as an ongoing dialogue with Google, helping
Mastering Public Relations: Strategies for Building Trust and Navigating Media Relations with Justin Goldstein
Unlock the secrets of trust and communication in the digital age with PR expert Justin Goldstein. Learn how cohesive brand messaging across channels breaks silos to enhance recruitment, public policy support, and sales. Justin emphasizes trust's critical role in marketing, advocating for clear communication and early collaboration between departments to create seamless PR and marketing strate
Mastering Press Releases: Transformative Strategies for Success with Mickie Kennedy
Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie&
Mastering E-Commerce: Strategies for Success on Amazon and Beyond with Caroline Lowe
E-commerce expert Carolyn Lowe joins us to delve into online selling, sharing insights from her pioneering days at Dell to her role as founder of an e-commerce agency. Carolyn discusses the digital transformation reshaping consumer behavior and explains why a strong e-commerce strategy is essential for modern businesses. She reveals key steps for integrating online sales into any business model, e
Harnessing Trademarks: Strategies for Building and Protecting Your Brand with Andrei Mincov
Uncover the transformative power of trademarks in branding with Andrei Mincov, founder of Trademark Factory. Learn how owning a trademark can reduce CPC bid rates, protect your brand, and uphold authenticity in today’s crowded digital marketplace. This episode is packed with insights for digital marketers and business owners, highlighting why a strong, protected brand is essential to stand out ami
Mastering Sales and Marketing Synergy: From Personal Touch to Digital Strategies with Mark LaCour
Unlock the secrets to mastering sales and marketing synergy in the digital landscape with insights from Mark LaCour. Learn how to blend marketing-qualified leads with sales-qualified leads to boost conversion rates and drive revenue growth. With 27 years in the oil and gas industry, Mark shares examples of how the personal touch in sales can make a significant impact, even in an era of automation.
Unlocking Transformative Rebranding: Strategies and Trends with Jim Heininger
Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effectively communicate value propositions to s
Aligning B2B Sales and Marketing: Strategies for Supercharging Business Growth with Will Barron
Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over marketing vs. sales-qualified leads, and offers actionable strategies for collaboration. Learn how to optimize content marketing and messaging to reach the righ
Mastering In-Store Marketing: From Shopper Psychology to Ecommerce Growth with Kelley Thornton Ep. 618
Unlock the secrets behind disruptive in-store marketing with Kelley Thornton, a DTC entrepreneur and founder of Purchase Point, a global retail strategy powerhouse. Kelley shares his journey from corporate packaging to mastering shopper psychology, offering insights for anyone curious about retail strategies or transitioning from digital to in-store marketing.We explore the diverse types of consum
Mastering Amazon FBA: Strategies for Product Selection and Marketing with Neil Twa Ep. 617
Unlock the secrets to thriving in Amazon FBA with Neil Twa of Voltage. Discover how focusing on profitability over revenue and understanding customer intent can give you a competitive edge. Neil shares tips on product selection, leveraging customer reviews, and navigating Amazon's complexities. Learn how to amplify your marketing efforts using Amazon’s ecosystem, including loss leaders and cr
Unlocking Growth: How to Raise $250M for Tech and SaaS Companies with Hamlet Azarian Ep. 616
Join us for a conversation with Hamlet Azarian from Azarian Growth Agency as we explore the key differences between growth and traditional agencies. Hamlet explains how managing the customer lifecycle, from acquisition to retention, maximizes customer lifetime value. Learn how programs like the National Science Foundation optimize acquisition costs and attract investors.Hamlet shares his experienc
