Future Rainmakers
Future Rainmakers is a podcast for ambitious lawyers seeking to advance their careers. Host Steve Fretzin and guests share strategies for attracting clients, building personal brands, and achieving success in the legal industry.
Episodes
How Lawyers Should Use LinkedIn to Build Better
Episode Summary:
In this episode of Future Rainmakers, host Steve Fretzin dives deep into the strategic use of LinkedIn for lawyers. They explore how attorneys can leverage LinkedIn to build meaningful professional relationships and generate business development opportunities. Steve shares his expertise on crafting a compelling profile, developing a targeted connection strategy, and using LinkedI
How Can Lawyers Build a Personal Brand That Grows Their Practice?
Episode Summary:
In this episode of Future Rainmakers, host Steve Fretzin is joined by attorney and content creator Russell Knight to discuss the evolving landscape of marketing and branding for lawyers. They delve into the importance of personal branding in an era where everything is online, emphasizing the shift from traditional firm names to individual recognition. The conversation highlights t
How Lawyers Can Get Real Value From Podcasting
Episode Summary: In this episode of Future Rainmakers, host Lisa Mosbey welcomes Steve Fretzin, a seasoned attorney coach and podcast host, to discuss the transformative power of podcasting for lawyers. Steve shares his journey into podcasting with "Be That Lawyer" and explains how it has become a pivotal tool for business development and relationship building. The conversation delves into the str
The Power of Community: Why Lawyers Should Stop Building Business Alone
Episode Summary: In this episode of Future Rainmakers, host Steve Fretzin and Lisa Mosbey explore the challenges lawyers face when it comes to business development. They discuss why many attorneys feel compelled to tackle business growth independently and the common pitfalls they encounter without a clear strategy. Steve shares insights into the importance of having a structured business developme
How to Build a Weekly Business Development Routine That Drives Results
Episode Summary:
In this episode of Future Rainmakers, host Steve Fretzin dives into the critical topic of maintaining a consistent business development routine for lawyers. Joined by co-host Evan Mack, they explore the common pitfalls lawyers face when trying to balance their workload with business development efforts. Steve emphasizes the importance of time management and setting achievable goal
Real Questions Lawyers Ask About Business Development, Marketing, and Career Growth
Episode Summary:
In this episode of Future Rainmakers, host Steve Fretzin dives into the essential questions lawyers face when developing their business. Joined by Evan Mack, they address common challenges such as identifying effective business development paths, asking for introductions without sounding salesy, and understanding the path to equity partnership. Steve shares practical advice on cre
How Lawyers Build a Book of Business From Scratch
Episode Summary:
In this episode of Future Rainmakers, host Steve Fretzin and co-host Evan Mack delve into the essential strategies for lawyers looking to build a book of business from the ground up. Steve shares his extensive experience coaching attorneys worldwide, emphasizing the importance of business development, marketing, and time management—skills often overlooked in law school.
The discu
What It’s Like to Work With Steve Fretzin, “The Be That Lawyer Guy” (A Client Conversation with Siobhan Briley)
Episode Summary:
In this episode of the Future Rainmakers podcast, host Steve Fretzin delves into the transformative journey of business development for lawyers with guest Siobhan Briley. Siobhan shares her experience of transitioning from a random approach to a structured, strategic method under Steve's guidance. The conversation highlights the importance of having a clear plan, selecting the rig
Activating Warm Contacts Into Real Opportunities (Without the Awkwardness)
Episode Summary:
In this episode of the Future Rainmakers Podcast, host Steve Fretzin explores the art of re-engaging with warm contacts to drive legal success. Steve, a seasoned coach for attorneys, emphasizes the importance of leveraging existing relationships over meeting new people. He shares strategies for identifying valuable connections within a lawyer's network and offers practical advice
Breaking the Plateau: Moves That Create the Next Level of Growth
Episode Summary:
In this episode of Future Rainmakers, host Steve Fretzin delves into the common issue of professional plateaus faced by lawyers and how to overcome them. The discussion centers on identifying signs of stagnation, such as consistent revenue without growth and ineffective networking strategies. Steve shares insights on how to analyze business activities, optimize client relationship
Strategic Visibility: Being Seen by the Right People
Episode Summary:
In this episode of *The Future Rainmakers with Steve Fretzin*, Steve Fretzin discusses the importance of lawyer visibility and offers strategic advice on how to stay in front of the right audience without spreading yourself too thin. From being a best-kept secret to trying to be everywhere at once, Steve breaks down the three key visibility options for lawyers and emphasizes the v
The Lawyer’s Sales Meeting System: Running Conversations That Lead Somewhere
Episode Summary:
Learn how to structure client meetings effectively to lead to actionable outcomes. Discover the importance of preparation, asking the right questions, and managing the flow of conversation to build trust and identify clients' needs.
Key Timestamps:
00:00 – Introduction
03:15 – Unstructured Meetings: Common Pitfalls
06:45 – Pre-Meeting Preparation: The Research Epiphany
09:30 – Est
What It Really Means to Be a Rainmaker: Discipline, Organization, and Consistency
Episode Summary: In this episode, Steve Fretzin and Casey Grabenstein discuss the essential qualities of a Rainmaker in the legal world. They delve into the discipline, organization, and consistency required to build a successful law practice over time. Casey shares his personalized gamification scoring system for business development, emphasizing the importance of focusing on processes over immed
Calendar Design for Growth: Structuring Your Week for Business Development
Episode Summary:
In this episode, Steve Fretzin discusses the importance of designing a work week that supports growth for lawyers. He emphasizes the need to prioritize business development and time management to achieve career success.
Key Timestamps:
00:00 – Introduction
01:30 – Signs of a Calendar Not Prioritizing Growth
03:45 – Differentiating Busyness from Productivity
06:20 – Taking Inventor
Power Partners for Lawyers: How to Build Relationships That Consistently Send Work
Episode Summary:
In this episode, Steve Fretzin delves into the importance of building a strategic partner dream team to drive high-quality work through referral relationships. He emphasizes the significance of cultivating deep connections rather than wide networks to generate business effectively.
Key Timestamps:
00:00 – Introduction
01:30 – Assessing the Quality of Your Network
05:45 – Character
The Follow-Up Formula: Staying Top-of-Mind Without Feeling Pushy
Episode Summary:
In this episode, Steve Fretzin dives into the essential skill of follow-up for lawyers. He discusses the importance of organization, time mastery, and prioritization in staying connected with clients, prospects, and referral partners. Steve shares practical tips on reframing follow-up, creating effective long-term follow-up processes, and utilizing tools like CRMs and email manag
Delegation Without Disruption: Freeing Up Time for High-Value Work
Episode Summary:
Lawyers often find themselves overwhelmed with tasks, juggling billable hours, client emergencies, and personal commitments. Steve Fretzin discusses the importance of delegation for lawyers to focus on high-value work and avoid burnout. Delegation not only frees up time but also allows for efficient business growth and client relationship management.
Key Timestamps:
00:00 – Introd
Future Rainmakers in Action: A Client Conversation with Michael Educate
Episode Summary:
In this episode of *Future Rainmakers*, attorney Mike Educate shares his journey of working with Steve Fretzin to drive results in his law practice. Mike discusses how he shifted his mindset, improved his communication skills, and built better relationships to achieve significant growth.
Key Timestamps:
00:00 – Introduction
03:45 – Meeting Steve and Joining the Program
08:20 – Imp
Personal Branding and Thought Leadership for Lawyers
Episode Summary:
In this episode, Steve Fretzin breaks down how lawyers can create a powerful personal brand and establish themselves as thought leaders in today’s competitive legal market. He shares actionable strategies for developing visibility, credibility, and consistency across multiple platforms — from social media to speaking and writing.
Steve explains why having a personal brand separate
From Networking to New Business: Turning Conversations into Paying Clients
Episode Summary:
In this episode, Steve Fretzin shares how lawyers can transform everyday networking interactions into real business opportunities. Through proven strategies, Steve discusses how to build authentic relationships, ask the right questions, and develop trust that leads to long-term referrals. He breaks down the key elements of effective networking — from having the right mindset and f
Building Deeper Relationships That Grow Your Practice
Episode Summary:
In this episode, Business development coach Steve Fretzin shares actionable strategies for building deeper, more meaningful relationships with clients. By focusing on client loyalty rather than constantly chasing new leads, attorneys can strengthen connections that lead to long-term business growth and professional success. Steve breaks down practical steps for prioritizing top cl
Time Management and Productivity for Busy Attorneys
Episode Summary:
In this episode of Future Rainmakers, Steve Fretzin, a five-time best-selling author and business development coach for attorneys, shares actionable strategies for mastering time management and productivity. Busy lawyers often struggle to balance billable hours, client demands, and business development, leaving little time to grow their practices. Steve breaks down the most common
Effective Networking Strategies for Lawyers
Episode Summary:
In this episode, business development expert Steve Fretzin discusses practical strategies for attorneys to master networking and convert relationships into sustainable growth. He explores common networking mistakes, preparation techniques, and the importance of building authentic, long-term connections. Fretzin also shares actionable tips for introverted lawyers and highlights how
What Does a Business Development Coach Do?
Episode Summary:
In this episode, attorney Steve Fretzin shares insights into how business development coaching can transform a lawyer’s practice. From clarifying business goals to mastering networking and marketing, Fretzin explains why partnering with a skilled coach accelerates results and builds sustainable success. Mandy McCormack, an attorney who has worked with Fretzin, discusses her person
Selling Without Being “Salesy”: Ethical, Consultative Approaches
Episode Summary:
In this powerful episode of Future Rainmakers, business development coach and five-time author Steve Fretzin unpacks one of the biggest mindset traps for attorneys: selling. Steve introduces his concept of “sales-free selling,” a consultative approach that helps lawyers guide conversations without pressure, pitching, or bravado. He explains why traditional sales methods fail, how
Why Lawyers Struggle with Business Development and How to Fix It
Episode Summary
In this premier episode of Future Rainmakers, internationally recognized lawyer coach and five-time author Steve Fretzin shares his remarkable journey and reveals why so many attorneys struggle with business development—and how to overcome it. From surviving a near-fatal plane crash to building one of the most successful legal coaching practices in the country, Steve’s story is one
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