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DTC POD: How The Best Brands Are Built

DTC POD: How The Best Brands Are Built

Ramon Berrios, Blaine Bolus 368 Episodes Feb 25, 2026

DTC POD is a podcast about all things direct to consumer. It covers starting, growing, and optimizing eCommerce stores and DTC brands. The show features conversations with founders, marketers, platforms, creators, and agencies on topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, and email marketing. It is aimed at those interested in the stories behind their favorite consumer brands.

Episodes

#368 - The Bootstrapper's 9-Figure CPG Playbook: How Azuna Went From DTC to Amazon to Retail With 300% YoY Growth & 2x LTV Feb 25, 2026 00:49:19 Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world’s largest purchaser of tea tree oil and achieving significant success in both DTC and Amazon channels. In t
#367 - The Insider's Guide to Supplements: What Every Founder Needs to Know About Compliance, Claims, and Scale Dec 24, 2025 00:53:37 Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), the leading trade association for the herbal products industry. With 20 years of experience across startups and industry leadership—including serving as Chief Innovation Officer at Care/of—Graham has helped shape how modern supplement brands navigate regulation, formulation, and go-to-market strategy.In this
#366 - 360° Brand Growth: How Premium Brands Crack the UK, Optimize Their Funnel & Scale Profitably Dec 11, 2025 00:48:37 Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—an
365 - From Clicks to Bricks: How Digitally Native Brands Go Massive in Retail Nov 28, 2025 00:58:57 Martin Forde is the co-founder and partner at Highline Brands, a retail brokerage built for modern CPG and emerging brands. As the first sales hire at Dr. Squatch, he helped lead the brand's Walmart launch—which did over $50M in year one and set the foundation for a $1.5B exit to Unilever.In this episode of DTC Pod, Martin shares the full playbook for making the leap from DTC to retail. He breaks
#364 - Cracking the Code on Retention: Recharge CEO Reveals What Best-in-Class Subscription Brands Do Differently Oct 31, 2025 00:44:06 Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptio
363 - Creating a Category Leader: The Absorption Company's Rise to Erewhon's #1 Functional Health Brand Oct 21, 2025 00:37:20 Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In t
Packaging Like the Pros: The Hidden Process Behind Your Favorite CPG Brands Oct 2, 2025 00:51:19 Danielle Kidney is the founder of The Creative Pack, a Los Angeles-based agency specializing in packaging design for CPG and DTC brands. With over two decades of experience in the industry—including work with Tesco and a diverse portfolio of well-known consumer brands—Danielle brings a wealth of expertise in every aspect of packaging, from strategy and brand storytelling to materials and productio
#361 - From Ecuador to Your Table in 24 Hours: How UrbanStems Built a Time-Critical Supply Chain Sep 26, 2025 00:45:01 Meenakshi Lala is the CEO of UrbanStems, an online floral gifting company that designs, sources, and delivers high-quality, curated bouquets and gifts across the U.S. She brings over two decades of operational experience from leading brands in fashion and retail such as Alice + Olivia, Juicy Couture, and Elie Tahari. Her expertise in scaling complex businesses and building operational excellence n
#360 - Supply Chain Lessons from Building Seed, Liquid IV, and Celsius Sep 11, 2025 00:49:13 Natan Bershtel is the Director of Business Development at Pelagic, a fractional supply chain partner for growing brands and CPG companies. Before Pelagic, Natan spent nearly 20 years as a public school teacher before joining and eventually running his family’s contract packaging business—where he worked with iconic names like Seed, Liquid IV, Celsius, and Element. After his company’s exit, Natan t
#359 - Inside Bullish: Lessons from Backing Major DTC Winners (Peloton, Harry’s, Warby Parker) Jul 3, 2025 00:47:57 Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this e
#358 - The AI Ad Strategy Every DTC Brand Needs in 2025 feat. Bestever CEO Apoorva Govind Jun 19, 2025 00:52:05 Apoorva Govind is the founder and CEO of Bestever, a platform focused on helping brands and marketers generate ad creatives powered by real performance data and advanced AI models. With a background spanning technical roles at Apple, Uber, and Nvidia, Apoorva brings unique insights into the intersection of technology and growth marketing.In this DTC POD episode, Apoorva and Blaine discuss how the
#357 - Product First, Creator Second: How 1Up Candy Hit $10M in 10 Months feat. VOID CEO Chris Koch May 29, 2025 00:43:45 Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode

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