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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Sales POP! Podcasts features short, insightful episodes with top global thought leaders in sales, marketing, and leadership. Hosted by John Golden, the show offers practical advice and strategies for professionals seeking excellence in their fields. Each episode distills key insights from experts into actionable takeaways.
Episodes
Olivier Roth on Why Revenue Lives in the Network, Not the CRM Record
Olivier Roth, Co-Founder and Chief Growth Officer at The Swarm, explains how relationship intelligence helps B2B sales teams turn hidden network connections into warm introductions. He shows how mapping investors, advisors, customers, and former colleagues surfaces paths CRM records alone can't reveal, and why treating LinkedIn as an audience rather than a network changes how teams should prospect
Josh Troy on Fixing Sales Ops: The Metric Behind Every Rep's ROI
Josh Troy, Founder & CEO of Curvion Blue, explains how companies scale revenue by fixing the system around the sales rep, not just hiring better reps. He shows how his keystone metric, collected dollars per booked call, reveals each rep's true ROI, and where AI actually helps in sales. Learn more at https://curvionblue.com/.
Beating Burnout for Good with Sarah Oelschig, Author of Unburned
ICF-certified coach and author Sarah Oelschig explains how to recover from burnout by subtracting commitments, reconnecting with what matters, and rebuilding through small, repeatable habits. She also shows HR leaders and managers how to spot hidden burnout and build the psychological safety that keeps teams healthy. Learn more at https://sarahoelschigcoaching.com/.
Ryan Englin: How Frontline Managers Should Actually Use AI
Ryan Englin, Founder of Core Matters, explains how frontline managers can use AI to eliminate busywork — drafting reminders, scripts, and performance reviews — so they focus on the human side of leading. He breaks down why generic AI produces "slop," why documented SOPs make it reliable, and why the professionals who learn the tool become more valuable, not replaceable. Learn more at https://corem
Western AI, African Consequences
Dr. James Maisiri, an AI and society researcher at the University of Johannesburg, explains how Africa can shape AI on its own terms by demanding human accountability, training models on African realities, and uniting all 53 countries behind shared AI trade agreements. He breaks down where imported Western AI already harms African economies and cultures, and where local innovation lifts farmers an
Recession-Resistant vs Resilient: The Manufactured Housing Case
Nasir Ali, Managing Partner of Rise360 Ventures, explains how to build a manufactured housing investment business that scales without you by acquiring underperforming communities, filling vacancies, and earning passive income from lot rent. He shares how to start with limited capital, why he targets communities of at least 50 units, and how owning the land instead of the homes removes typical land
Debbie Qaqish on Why You're Not Busy, You're Just Distracted
Debbie Qaqish, Founder of The Growth Factor, explains why human performance is the real competitive advantage in the age of AI, and how sales and marketing leaders can build it. She shows how to replace always-on burnout with space to think, why buyers now reward proof and authenticity, and how EQ and positive psychology help teams thrive through constant change. Learn more at https://www.growthfa
Is Everyone Born a Strategist? Ganzorig Ulziibayar Explains
Strategy author Ganzorig Ulziibayar, founding chairman of Mandal Financial Group, explains why strategy is a subconscious attitude rather than a set of conscious frameworks. He shows how three attitudes- giving, customer perspective, and productivity- awaken the strategist that every person is born with. Learn more at https://strategyisattitude.com.
Transactions vs. Loyalty: Warren Kornblum on Why Some Brands Last
Warren Kornblum, CEO of Shadow Branding and former Global CMO of Toys "R" Us, joins John Golden to break down how brands earn lasting emotional loyalty. Kornblum explains how to win share of heart by defining a clear brand purpose, delivering it consistently from the CEO to the front line, and adding human empathy where AI and automation fall short. Learn more at https://shareofheart.com/
Value-Based Selling for Professional Services
Christopher C. Papin, attorney, CPA, and insurance producer at Papin CPA and Papin Law, explains how professionals move clients past price objections by anchoring proposals to the client's stated goals and framing fees against measurable ROI, such as spending $5,000 to save $15,000. He also shows where AI helps advice and where credentialed judgment must take over. Learn more at https://www.papinc
Ron Johnson on the Apple Store at 25: Retail Lessons for 2026
Ron Johnson, creator of the Apple Store and author of Shop Different: How Retail Revealed Apple's Genius, explains how to build winning retail by designing stores around people rather than transactions — empowering frontline employees, keeping spaces radically simple, and treating every visit as a step in the sales cycle. Johnson also shows why physical retail is thriving, with 85% of all revenue
Keith Wyche on Uncommon Leadership: Restoring Trust in 2026
Keith Wyche, leadership consultant, Brink's board member, and author of Uncommon Leadership, explains how leaders rebuild trust by keeping promises consistently, listening to frontline employees before prescribing solutions, and choosing people over power. He shares the listening discipline that helped him turn around operations at Pitney Bowes and win customers back. Learn more at https://keithwy
Financial Independence in 2026: The STAR Framework Explained - Edward M. Brady
Edward M. Brady, CFA, a realtor and author of Awaken Your Financial Star, explains why high earners still feel financially insecure and how anyone can build lasting wealth using four simple principles: Savings, Time, Assets, and Returns (STAR). Drawing on 25 years as an SEC examiner, Brady shows how to avoid lifestyle creep, spot investment fraud, and treat money as a tool rather than a moral fail
Slow Down to Speed Up: Thriving in the Age of AI - Fred Marshall
Fred Marshall, founder and CEO of Quantum Learning, explains how to thrive in the age of AI by moving from overwhelm to agency — directing your attention across priorities, obligations, and noise, and using AI as an accelerator for what matters most. Marshall, author of Thrive: The Antidote to Future Shock, shares practical systems to future-proof your work and life amid exponential change. Learn
Ask Sharper Questions Than AI: Every Seller's 2026 Edge - John Fees
John Fees, Co-founder & Managing Partner of GradGuard, explains how salespeople stay irreplaceable in the AI era by asking the human questions AI can't — and by leading with his "three A's": Ask, Authentic, Authority. He and host John Golden also weigh whether a college degree is still worth the cost and what skills students need to thrive alongside AI. Learn more at https://gradguard.com/.
Land a $130K+ Cloud Engineering Job Without a Degree - Tayo Lusi
Tayo Lusi, Founder of The One Percent University, explains how IT professionals can scale their income to $500,000 a year by mastering the right mindset, building real cloud engineering projects, and negotiating their true worth. He shares how he went from a $55K help desk job to nearly $500K, and why he now teaches $500,000 as a baseline minimum rather than a dream. Learn more at https://apexedu.
AEO Strategy 2026: Quality Over Volume in AI Search
Callum Kennard, Head of Sales at ClickSlice, explains why overplanning can be worse than bad execution and how to fix it by baking in iteration, defining a narrow ideal customer, and prioritizing citation quality over volume in SEO and AI search. He shows sales and marketing leaders how to stop confusing activity with progress and set realistic timelines for SEO and AEO results. Learn more at htt
Why Leave a Secure NASA Career to Sell Real Estate? - Juan Munoz
Juan Munoz, a top-producing Denver realtor, licensed lender, and former NASA aerospace engineer, explains how he left a secure engineering career to build a referral-driven real estate business rooted in "Trust, Value, Results." He shares how he overcame self-limiting beliefs, handles tough pricing conversations with data, and has earned 136 five-star reviews by putting each client's best interest
Build Financial & Time Freedom Through Smart Franchising - Giuseppe Grammatico
Franchise Coach and Consultant Giuseppe Grammatico explains how to build financial and time freedom through franchising by choosing the right brand, preparing real numbers, and treating year one as a "builder year." He busts the common franchising myths, details what it costs to qualify, and shows how franchisors now use AI to run leaner. Learn more: https://www.ggthefranchiseguide.com/press-kit
Glamorous Club or Risk Watchdog? The Truth About Board Roles - Laura McCracken
Laura McCracken, Founder & CEO of Blackheath Advisors and The Board Alchemist, explains what a board of directors really does — providing oversight, managing risk, and owning company culture rather than conferring prestige. She shows how management teams can turn the board into a strategic asset and shares a five-part resilience model that ends in a live crisis simulation. Learn more: https://www.
Find Customer Demand Faster and Stop Wasting Months Building - Rob Snyder
Rob Snyder—serial startup founder, Harvard Innovation Labs fellow, and author of The Power of Pull—explains why customers buy: they have "blocked demand," meaning they're already trying to do something urgent but their current tools fall short. He shows founders how to stop pushing, spot real pull, and find the customers who rip a product out of their hands instead of wasting months building for p
Business Acumen for Sales Success: Your 2026 Edge Over AI - Kevin Cope
Kevin Cope, Founder and CEO of Acumen Learning, explains how salespeople earn a seat at the table by mastering business acumen — reading a prospect's P&L, mining earnings calls for buying signals, and pairing that insight with the EQ that AI can't replace. He shares why two-thirds of salespeople don't understand their clients' industry and how to close that gap. Learn more at https://www.acumenlea
Future-Proofing Careers With AI: David Dean on Judgment & Accountability
David Dean, author, keynote speaker, and business AI realist, explains how to future-proof your job in the AI era by strengthening the human judgment, lived experience, and accountability that AI cannot replicate. He shows why managing AI is more behavioral than technical and why your inbox holds the real map of how your organization works. Learn more at https://www.davidchristopherdean.com/
Financial Advisor Sales Training in 2026 with Jim Effner
Jim Effner, Founder & President of P2P Group, explains why AI won't replace financial advisors: personal financial services is a human-behavior business where clients need an advisor they can implicitly trust, understand them, and genuinely care. He breaks down the traits, courage, and language that set elite advisors apart. Learn more at https://jimeffner.com/
Is AI Coming for Your Job? Maximos Lih Says It's Not
Maximos Lih, founder and CEO of Emboldened LLC and former Google Ventures operating partner, explains how leaders win in the agentic age by treating AI failure as a business opportunity rather than a layoff equation. He shows how IKEA reskilled 8,500 service agents to build a $1.4 billion interior design business rather than cutting headcount. Connect with Maximos: https://www.linkedin.com/in/maxi
Trade Low-Value Work for High-Value Work With AI
Glenn Fleischman, Chief Revenue Officer at AYTM, explains how sales teams can adopt AI successfully by fixing their human processes first — then scaling with AI rather than multiplying a broken motion. He shares why enterprise sellers who master AI will out-earn those who resist it, and how AYTM builds research expertise directly into its platform. Learn more at https://aytm.com/
AI Automates, Humans Close: Glenn Sandifer on Sales in 2026
Glenn Sandifer, a 20-year sales and marketing executive at Securos USA, explains how sales leaders can adopt AI responsibly by automating manual tasks like list-building and follow-up while keeping a human in control of every first touch and close. He makes the case that AI's biggest gift to leaders is time — time to return to the weekly one-to-one coaching that builds rep confidence. Learn more a
Turn Your Marketing Team Into a Lead Machine — Charlotte Johnson
Charlotte Johnson, founder and CEO of Drew and Rose, explains how to bridge the sales and marketing gap by making marketing accountable for lead generation — tying marketing compensation to leads, putting both teams in the same weekly meeting, and mapping the full funnel together. She shares her agency's results guarantee and a three-step "do it for you, do it together, you do it yourselves" frame
How do you lead with value instead of pitching your service?
Chad Coe, Founder of Coe Financial Group and author of The Power of Peopleizing, explains how to win more sales by leading with genuine care instead of a pitch — using his 3% rule and a long-game follow-up system that reframes ghosting as testing. He shares why patience and faith separate the top 1–2% from everyone else. Learn more at coefinancial.com.
40% of Your Job Is Automatable — Dilip Chetan on the Other 60%
Dilip Chetan, founder of Recursion Lab and creator of the Defensible Zone framework, explains how leaders can win with AI by flipping the question from "What can we automate?" to "What human value must we protect?" He shares his three-moat test, why first-contact sales must stay human, and where AI still can't reach. Learn more at julianlighton.com.
Build a Confident Career Path With Julian Lighton's 7 Steps
Executive coach Julian Lighton, author of Navigating Your Next and a former McKinsey associate partner, explains how to take control of your career by clarifying what you truly want and building a deliberate path to get it through his seven-step framework. He breaks down the four unavoidable career transitions, why no meaningful goal is reached alone, and why success always comes at a cost. Learn
AI Won't Save Bad Leaders: Curtis Sprouse on Trust in 2026
Curtis Sprouse, Founder & CEO of Eureka Connect, explains how to develop better leaders by using validated behavioral-science data to build self-awareness, trust, and consistency across a team. With 30+ years in pharma, healthcare, and executive coaching, he shows why even accomplished CEOs miss their own blind spots—and why AI won't replace human judgment. Learn more at https://eurekaconnect.com/
500% Productivity in Flow State — Deri Llewellyn-Davies Explains
Deri Llewellyn-Davies, Strategist & Board Advisor and Founder of Freedom Founders, explains that peak performance is a state problem, not a motivation problem — you shift it by choosing flow, focus, peak, recovery, and connect states through breathwork, phone-free mornings, and purpose. He shares flow research showing 500% productivity gains from two protected morning hours, and why burnout stems
Why 85% of B2B Startups Fail at Market Entry with Bruce Cleveland
Bruce Cleveland, CEO and Founder of Traction Gap Partners and author of Market Engineering, joins John Golden to explain why product engineering is now table stakes and how CEOs can apply a five-tenet discipline — category design, positioning, messaging, storytelling, and thought leadership — to build enduring market leadership. Learn more at https://www.tractiongappartners.com.
The 3 Buckets of Value Every Leader Misses with Lee Benson
Lee Benson, Founder and CEO of Execute to Win and Wall Street Journal bestselling author, joins John Golden to challenge the growth-at-all-costs mindset and unpack the three categories of value creation that powered his 21.6x EBITDA exit at Able Aerospace. Learn more at https://www.etw.com/about.
Retirement Planning: The 5 Red Flags to Avoid with Chris Maduri
Chris Maduri, Retirement Planning Specialist at Vibrant Retirement, joins John Golden on the Sales POP! Expert Insight Interview to unpack the Retirement Red Zone, the five red flags that derail retirement, and why predictable income beats chasing returns. A practical conversation for anyone within ten years of leaving work. Learn more at https://vibrantretirement.com/.
Clarity, Simplicity, Action: The Leadership Trifecta with Greg Hoover
Greg Hoover, author of Lead Anyway and former CEO of Bekins Van Lines, Arnold Relocation, and New World Van Lines, joins John Golden to challenge the idea that leadership belongs only to those with titles. He shares the habits — decisiveness, simplicity, and intentional mentorship — that empower any employee to lead from where they stand. Learn more at https://www.thirdstar.net/.
The New Rules of AI-Assisted Coding with Menil Vukovic
Menil Vukovic, CEO of Pear Shadow, joins John Golden to discuss software engineering practices in the era of AI — including the engineer's new role as an AI orchestrator, why experience is now an advantage rather than a liability, and how teams move from chaotic adoption to structured AI workflows. Menil shares the three stages of AI integration his team worked through, why documentation matters m
Can Leadership Survive the AI Revolution? - Dustin Kenyon
Dustin Kenyon, Chief Revenue Officer at Motivosity, joins John Golden to explore what human leadership looks like in an AI-driven world. Dustin shares why the learner's journey is now non-negotiable for every professional, how to cut through AI-generated noise, and why his executive team operates by a simple rule: no dinosaurs. Learn more at https://www.motivosity.com/.
Why Relationships Outsell Transactions Every Time - Athena Brownson
Athena Brownson, a Denver-based real estate broker, developer, and chronic illness advocate, joins John Golden to share how she built a thriving referral-only practice in one of the country's most competitive markets. Drawing on her background as a former professional freestyle skier and her decade-long battle with Lyme disease, she explains why relationship-based selling, daily discipline, and au
The Corporate Ladder Is Burning with Ilana Golan
Ilana Golan, CEO and Founder of Leap Academy and a former F-16 flight instructor turned Intel VP, joins John Golden to unpack why portfolio careers and the Adaptability Quotient (AQ) now matter more than any title in an AI-driven job market. She shares the four-step reinvention framework she teaches to mid- and late-career professionals worldwide. Learn more at https://www.leapacademy.com/.
The Power of People Tithing with Chad Coe
Chad Coe, Founder of Coe Financial Group, joins Sales POP! to share his concept of people tithing — a giver-first sales approach that builds trust quickly, sustains persistent outreach without burning bridges, and turns generosity into long-term client relationships. Learn more at https://www.coefinancial.com/.
Imagination vs. Cost-Cutting: The Real AI Divide with Jürgen Dauk
Jürgen Dauk, Transformation Consultant and Founder of The Leadership OS, joins John Golden to explain why AI without organizational transformation is destined to fail. Drawing on 25 years of senior leadership and NLP coaching expertise, Jürgen walks leaders through the vision, structure, and mindset shifts that turn AI investment into real competitive advantage. Learn more at https://theleadership
Are Your Competitors Setting Your Pricing? Ann Padley Explains Why That Fails
Ann Padley, Senior Partner at Untapped Pricing and co-author of The Pricing Sprint, joins Sales POP! to explain behavioral pricing — why identical prices perform differently and how three clear options change the sales conversation. Learn more at https://untappedpricing.co.uk/thepricingsprint/.
Travis Hahler on Why Resistance to Change Is Biology, Not Rebellion
Travis Hahler, Senior Director of Global Strategy & Transformation at Salesforce and founder of The Neurological Nomad, joins John Golden to explain why resistance to change is biology, not rebellion — and how leaders can read resistance as diagnostic information instead of personal pushback. Learn more at https://www.theneurologicalnomad.com/.
Why Do Agencies Plateau at $1–2M? Brad Farris Has the Answer
Brad Farris, founder of Anchor Advisors and executive leadership coach to agency and expert-firm owners, joins Sales POP! to explain why most service businesses plateau between $1M and $2M — and the founder mindset, pricing, and hiring shifts that take them into a profitable $3M-$5M business. Learn more at https://anchoradvisors.com/.
Customer-Centric Selling: How Kelly Faetanini Built a Customer-First Wedding Brand
Kelly Faetanini, founder and lead designer of Kelly Faetanini Bridal, joins Sales POP! to share the customer-centric playbook that turned her brand into a leader in luxury bridal — covering authenticity, hiring for emotional intelligence, and why a grounded leader outperforms a frantic one in any high-pressure industry. A practical conversation with lessons that apply far beyond wedding fashion. L
Are You Losing Deals You Should Win? Dominic Forth on Authority in Sales
Dominic Forth, CEO of Thought Leaders America and former BBC broadcast journalist, joins John Golden to explain why the most qualified person rarely wins the deal — and how visibility, storytelling, and composure under pressure build the authority that does. Learn more at Thought Leaders America.
Is Your Personal Brand Working Against You? April Martini & Anne Candido on the Fix
April Martini and Anne Candido, co-founders of Forthright People and authors of The Power of Your Personal Brand, join John Golden to explain why middle managers stall and how a deliberate personal brand becomes their competitive advantage. They share a four-part framework built on 45 combined years of branding experience and show how to apply it in 20-minute chunks. Learn more at https://forthrig
Cory Dunham on Why Founder-Led Businesses Lose Deals Before the First Call
In this Sales POP! Expert Insight Interview, John Golden talks with Cory Dunham, Executive Leadership Coach and Co-Owner of Dunham Marketing Services, about how founder-led service businesses win by clarifying their message, aligning their teams around real values, and turning those values into decisive action — especially in the fragile moments right after a sale. Learn more and connect with Cory
From Copywriter to Conductor: Jon Benson on the New Role of AI in Marketing
Jon Benson, copywriter, entrepreneur, and founder of BNSN AI, joins Sales POP! to explain how marketers can shift from writer to conductor — directing AI agents, injecting human values into copy, and producing in days what once took teams of ten. Learn more and grab the free Buyer Profile at https://bnsn.ai/.
Only 4% of Owners Are Happy After Selling — Justin Goodbread on Why
Justin Goodbread, founder of Relentless Value Coaching and creator of the Deca Millionaire Way, joins John Golden to explain why so many service-based founders get stuck at the epicenter of their own businesses — and walks through the five-step Relentless Framework he has used to build and exit seven companies. Learn more at https://www.justingoodbread.com/.
What If the Most Expensive Team Divide Is the One You Can't See? Laura Kriska Explains
Laura Kriska, founder of We Building Solutions and author of The Business of WE, joins John Golden to share her We-Building framework for bridging invisible us-vs-them divides that quietly drain deadlines, revenue, and trust inside Fortune 500 companies. She walks through the four stages of trust every working relationship moves through and explains why hybrid work has made the climb harder than e
Stop Chasing Vanity PR: Derek De Vette on How AI Search Picks Sales Winners
Derek De Vette, Co-Founder and Head of Strategic Communications at Halo Communications, joins John Golden to explain how AI search has rewritten the PR playbook and why niche earned media now outperforms marquee placements for sales pipeline growth. Derek shares fresh data on ChatGPT and Claude citation patterns and a practical playbook for becoming the cited source inside AI answers. Learn more a
Antoniette Roze on Turning Speaking from a Lottery into a Predictable Business
Antoniette Roze, CEO of WPC Global, joins Sales POP! to explain how six- and seven-figure experts stop treating speaking like a lottery and start building predictable, high-value speaking businesses through sharp positioning, clear messaging, and realistic timelines. Learn more and take the free Speaker Fit assessment at https://speakpact.com/.
How Jessica Rhodes Grew Client Fit and Retention by Eliminating Her Sales Team
In this Sales POP! Expert Insight Interview, Jessica Rhodes, Founder of Interview Connections, explains why she dismantled her sales team after six years and how founder-led selling restored client fit, retention, and company cohesion at the world's first podcast booking agency. Learn more at https://interviewconnections.com/.
Can You Train for Executive Presence? Carmen Sederino on the 50/50 Rule
Carmen Sederino, Founder and Performance Master at Illuminated Story, joins John Golden to explain why the live keynote is a competitive advantage AI cannot replicate — and how leaders and sellers can build real executive presence through voice, body, and emotional choreography. She shares the 50/50 rehearsal rule, how authenticity works as a range rather than a fixed pose, and why pause is the mo
Scale to Multi-Million ARR in Under a Year: Jacquelyn Goldberg's Playbook for AI Startup Sales
Jacquelyn Goldberg, VP of Sales at Unframe AI, joins John Golden on Sales POP! to explain why resume pedigree is a shakier hiring signal than ever and why she screens for grit and intellectual curiosity instead — lessons she's used to scale her team to multi-million ARR in under a year at a Series A AI startup. Full conversation and more on Unframe's managed AI delivery platform at https://www.unf
Answer Engine Optimization Explained — Kevin Roy, Green Banana SEO
Kevin Roy, Founder and CEO of Green Banana SEO, joins Sales POP! to explain how AI has reshaped search and why strong SEO fundamentals still drive roughly 80% of your visibility inside answer engines. He walks through his three-block page blueprint, the schema and author authority signals that earn AI citations, and the pruning and citation moves small businesses should tackle first. Learn more at
Is Your Website Losing Revenue? Irwin Hau on the 4 Questions It Must Answer
Irwin Hau, founder of Melbourne-based Chromatix and creator of the Trust and Authority framework, joins John Golden to explain why your website is your strongest sales tool and how to answer the four questions every visitor asks in the first three seconds. Drawing on 60,000+ website audits, Irwin shares the proof density principle, the focus trade-off most businesses get wrong, and why AI search m
50% Faster Forecasting: How Michael Hofer Uses AI to Lead Finance
Michael Hofer — CFO, M&A veteran, and founder of ByMichaelHofer — joins John Golden on Sales POP! to share hard-won lessons from 30+ international transactions, explaining why most deals fail during integration and how cultural alignment and strategic clarity matter more than financial engineering. He also walks through how AI is transforming finance functions in real time, from cutting forecastin
Real Estate Syndications, Tax Strategy & The Wealth Elevator with Lane Kawaoka
Lane Kawaoka, real estate investor and fund manager behind a $2.1 billion portfolio, joins Sales POP! to break down The Wealth Elevator — his five-floor framework that guides accredited investors from rental properties through private syndications, tax strategy, and full financial freedom. Lane shares the exact investment philosophy shifts required at each stage of wealth, including why convention
Clean Financials, Right Team, Better Deal — Gregory Kovsky on M&A
Gregory Kovsky, President and CEO of International Business Associates (IBA), joins host John Golden to share what business owners must know before selling — from defining exit objectives and cleaning up financials to navigating deal structures and building the right advisory team. With 32 years of M&A experience and over 300 transactions completed, Gregory brings a holistic, founder-first approac
Mark Myers: Cut Your Taxes 30–60% Without Firing Your CPA
Mark Myers, founder of Tax Wise Partners and Tax Saving Architect, joins host John Golden to explain how high-income earners and business owners can legally reduce their annual tax bill by 30–60% using advanced planning strategies most CPAs never explore inside the 75,000-page tax code. From solar tax credits to pre-sale business structuring, Mark reveals the framework his firm uses to save client
Is Your Business Really AI Native? Sid Bharath Explains What That Actually Means
Sid Bharath, founder of Refound, joins Sales POP! host John Golden to explain why most corporate AI initiatives fail — not because of the technology, but because of missing change management and a lack of strategic ownership. Sid shares the audit-first framework Refound uses to map workflows, identify friction, and rebuild processes with AI at the core rather than layered on top. Learn more and bo
Build vs. Buy AI: David Farrell on the Decision Every Sales Leader Must Make
David Farrell, Sales Leader at Salesloft, joins John Golden to examine how AI is reshaping pipeline creation, deal execution, and revenue forecasting — without replacing the human trust factor that remains essential to closing high-value B2B deals. Drawing on 25 years of hands-on sales experience, David introduces his three-legged stool framework for diagnosing sales performance and makes a compel
From Triage to Turnaround: How Richard Broo Fixes Broken Projects in 60 Days
Richard Broo, project management turnaround specialist and founder of True North PMP Consulting, joins John Golden to expose the invisible forces that cause 19% of all projects to fail — from uncontrolled scope creep and unexamined assumptions to the hidden costs of leadership disengagement — and shares the 60-day triage and root-cause correction framework he uses to rescue initiatives that are ov
Can You Lead Publicly and Stay Hands-On? Shabnum Bi Proves You Can
Shabnum Bi, Founder and Director of Early Nurture Preschool in Birmingham, joins John Golden to discuss how she rebuilt an award-winning early years setting after forced liquidation — and why staying small, community-rooted, and hands-on is the strategy behind her Outstanding Ofsted rating and global recognition. Learn more at www.earlynurturepreschool.co.uk.
Authentic Leadership in Business with Lisa Pagotto, Founder of Crooked Compass
Lisa Pagotto, Founder & CEO of Crooked Compass, joins John Golden to discuss what happens when a business loses its founding purpose — and how to rebuild when everything collapses at once. Drawing on her Shark Tank Australia experience, a near-administration crisis, and a bold COVID pivot into private aviation touring, Lisa shares the leadership principles that have kept her business growing for o
AI Can't Own the Outcome — Sridhar Ravilla on Keeping Humans Accountable
Sridhar Ravilla — fractional transformation executive and author of Transformation That Lands — joins John Golden to examine why well-funded enterprise transformations fail after strategy is approved, tracing the moment accountability quietly moves from named owners into committees, dashboards, and AI systems. Sridhar shares the resignation test, the deferral committee trap, and the 90-degree blin
Is Your Book a Trophy or a Tool? Susan Friedman on Author Strategy
Susan Friedman, founder of Aviva Publishing & Marketing, joins host John Golden to share why most nonfiction business books fail to generate results — and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books published, Susan gives authors a practical roadmap for turning their book into a business asset rather
B2B Sales Growth Strategies That Actually Work with Andy Hedrick
Andy Hedrick, Founder and CEO of Green Path Tech, joins Sales POP! to unpack the 2V2R Rapid Sales Growth System — a proven B2B framework built on one principle: Value and Verified Results must outweigh Risks and Resistors in every deal. Andy covers proof-of-concept selling, fractional resourcing, and using AI without losing buyer trust — drawing on 250+ projects and $500M+ in revenue growth. Learn
Will AI Replace Salespeople? Tony Paquin Says the Best Ones Will Be More Valuable Than Ever
Tony Paquin, CEO and Co-Founder of iRemedy Healthcare and co-inventor of 12 AI and machine learning patents, joins Sales POP! to discuss how artificial intelligence is transforming healthcare procurement, eliminating supply chain risk, and redefining the future of sales. Drawing on 30 years of software and healthcare technology experience, Tony explains why experienced professionals are better pos
AI Tax Filing for $499: Sai Dhanak on the Future of Accounting
Sai Dhanak, CEO and co-founder of Deduction, joins John Golden to explain how his AI-powered tax advisory service is solving the US CPA shortage by pairing AI agents with experienced human CPAs to deliver IRS-ready returns at a fixed price of $499 per year — with no upsells, no waiting weeks for a response, and unlimited advice year-round. Sai also shares his philosophy on the inaction trap, the a
John Ray: Stop Selling Hours and Start Pricing What Your Expertise Is Actually Worth
Pricing and business development expert John Ray joins Sales POP! host John Golden to explain why hourly billing is the fastest path to commoditizing your professional expertise — and how consultants, attorneys, coaches, and fractional executives can shift to value-based pricing by mastering the art of the discovery conversation. John's framework centers on understanding how clients experience val
Why Contractors Need AI Before It's Too Late with Kai Stone
Kai Stone built a $297/month platform that's helped over 1,000 contractors scale with AI — and he did it from his mom's house. In this conversation with SalesPOP! host John Golden, Kai breaks down why most small businesses are losing leads to unanswered phone calls, how a simple AI text-back system changes the game, and why every contractor needs a personal brand (even if it's just a phone and $5
The Hidden Cost of Bad Software Decisions — And the Human Solution | Adnan Malik
Adnan Malik, co-founder and CEO of Softwarefinder, joins host John Golden to discuss why 70–80% of B2B software buyers end up dissatisfied — and how trust and human-driven consulting can fix that. Softwarefinder's pay-equal model removes financial bias from software recommendations, connecting buyers with the right solutions through trained consultants across 40+ verticals. Explore the platform an
VR Isn't Dead — It's the Future of Marketing - Amir Berenjian
Amir Berenjian, founder of REM 5 Studios, has put over 150,000 people into VR headsets — from pro sports fans at the Minnesota State Fair to UN policymakers experiencing polio vaccination campaigns in Zambia. In this conversation with SalesPOP! host John Golden, Brenian explains where immersive tech actually delivers marketing ROI, why $300 headsets are changing the game, and why spatial computin
Leadership Discipline: The Missing Link in Sales Performance - Steven Rosen
Guest: Steven Rosen, MBA — Founder of STAR Results and author of Focused: The Leadership Discipline That Protects Performance from Distraction A quick preview of our conversation with Steven Rosen. After 30 years coaching CROs and VPs of sales, Steven has a blunt message: if your numbers are off, stop looking at your reps and start looking in the mirror. Here's a taste of what he shared with Joh
Breaking Into the Top 1% with Larry Weidel
What does it really take to reach the top one percent in sales—or any competitive field? In this episode of the Sales POP! podcast, host John Golden sits down with Larry Weidel, a veteran sales executive, investor, and bestselling author of Serial Winner. With more than $6 billion in assets under management, Larry has earned his place among the elite—and he's on a mission to show others the path.
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