
Nurse Recruitment Secrets
This podcast offers strategies and best practices for nurse recruitment, aiming to boost applications, hires, and retention. It features insights from industry experts and covers creative approaches to hiring nurses.
Episodes

Building the RIGHT Partnerships for Your Rural Health Transformation Program
The $50B Rural Health Transformation Program (RHTP) is shaping up to be hyper competitive. Many states, including Alaska, are looking for healthcare organizations to share who they will partner with, how, and what benefits the collaboration has for rural health. Others, like Kansas, require awardees to be partners from the get go.Adam and Dr Fitzmaurice will be joined by Dr Jim Hamilton, an applic

Rural Health Transformation Program - Heidi Lucas Executive Director @ MO Rural Health Association
Heidi Lucas Executive Director of the Missouri Rural Health Association, discusses applying to the Rural Health Transformation Program (RHTP)

How To Access $50B of Rural Health Transformation Grants (2025)
Heard of the Rural Health Transformation program (aka RHTP). In this video, Adam from the Rural Health Workforce Transformation Hub shares how to access $50B of rural health transformation grants (2025).Book your FREE Rural Health Workforce Strategy Call:https://api.leadconnectorhq.com/widget/bookings/rural-health-workforce-strateg

The "Big Beautiful Bill" and its Effects on Nurse Recruitment
President Trump’s “Big Beautiful Bill” - just passed - will change healthcare funding. Nurse recruitment won’t be spared. Join us to uncover how cuts, new investments, and policy shifts will reshape nurse recruiting strategies, staffing budgets, and nurse retention strategies nationwide. We’ll analyze real-world impacts, predict where nurse recruitment will thrive or struggle, and equip you with s

5 ACTUAL AI Use Cases For Nurse Recruiters
Nurse recruitment is more competitive than ever. But the right AI tools can help you move faster, connect more deeply, and spend less time on admin.Join Adam and Marbella the dog for this practical webinar on AI tools that empower nurse recruiters. We’ll cover how leading organizations are using AI to:Streamline candidate sourcing and follow-upsPersonalize outreach at scalePinpoint top-performing

Why Great Physician Recruitment Starts With Engagement
Today we’re digging into a topic that’s more urgent than ever: physician recruitment. But not the ‘post a job and hope for the best’ kind. We’re talking about real, intentional engagement, what actually draws physicians in before they ever click apply.Because here’s the reality: 84% of physicians say they’re open to new opportunities, but only 11% are actively job hunting. That gap is where engage

CMS Changed the Rules. CNA Recruitment and Retention Just Got Harder
What do over 65 healthcare organizations, unions, and hospitals want CMS to know about the nursing home workforce crisis? In this episode of Nurse Recruitment Experts, Adam breaks down the key public comments on the proposed 2026 Medicare Skilled Nursing Facility (SNF) payment rule — and what they mean for Certified Nursing Assistants (CNAs), nurses, and the people trying to hire them.We unpack 5

Season 2 Announcement!
We’re back! Nurse Recruitment Experts returns for Season 2 — and this time, we’re going deeper.In this short episode Adam shares what’s coming up this season: fresh data, frontline insights, and real-world strategies to help healthcare leaders recruit and retain the nursing staff they need.Expect bold questions, honest answers, and a clear-eyed look at what it really takes to build a resilient nur

Growing A Healthcare Provider's Social Media Presence By 500%...Organically!
Most healthcare employers think that their online presence requires paid ads or expensive campaigns. Ange Cruz, incoming Director of Marketing at NRX, thinks differently.
Ange led a digital transformation for Praxis Care, an international charity serving 1,400 people with intellectual/developmental disabilities. She, and her team, increased social media followers significantly over 3 years—witho

Does this AI interview nurses better than humans?
Sam is an AI smart voice solution that talks to job candidates in real time, on the phone. It collects information, screens, provides assessments, and gives you instant reports and job match scores. It's founder thinks it could interview nurses better than most recruiters. Let's put that to the test.
Max Armbruster is CEO of Talkpush, a recruitment automation company. Oh this special web

How ChristianaCare Expanded Virtual Nursing To 41% Of Beds To Lower Burnout
Over the past two years, ChristianaCare, based in Newark, Delaware, has increased the application of virtual nursing to 41% of its beds without hiring additional staff members.The initial implementation of virtual nursing occurred in September 2022. By June 2023, the approach was operational in 17 units, encompassing 510 beds across ChristianaCare’s campuses in Newark and Wilmington, Delaware. By

CNO Cuts Premium Labor By 48% And Helps Achieve A $100m Financial Turnaround
Most hospitals have accepted that extortionate labor costs and depressed margins are here to stay. Dr Vi-Anne Antrum, CNO of Cone Health, thinks otherwise.
In collaboration with other Executives, she contributed to a $100m financial turnaround in Cone's 2023 fiscal year. Dr Antrum's achievements include a reduction in premium labor costs of 48% and shift incentives by almost 50% working

VP of Talent Acquisition Increased Hiring By 41% In 2023, Saved $14m+
In early 2023, Susan Burke was handed a goal to help reduce costs by hiring 320 RNs for Oregon-based PeaceHealth. While she and her team were able to increase their hiring by 41% and save the organization at least $14m+, there were also a number of valuable lessons along the way.
We’ll talk:
Tactics employed and lessons learned.
The process of transitioning to a revised goal (business consu

5 Lessons After Spending $1m On Nurse Recruitment Advertising
"If we hadn't spent all that money on Indeed I'd be a millionaire" Sharon said, taking a swig of the $12 Bogle Chardonnay.
It's not easy being a (laid off) hospital CHRO these days. Less when increased staffing costs dragged your employer into the red 4 consecutive quarters.
Healthcare Recruitment teams have a rough relationship with advertising. You don't have an in-h

How To Recruit Nurses On A Budget: 3 Low Cost Strategies
Hospitals’ total costs rose by an average of 17.5% from 2019-2022. Labor spend rocketed even higher. Welcome to the era of tight margins in healthcare.
It's pertinent to ask, therefore, how to recruit nurses on budget? I've got a 3 low-cost strategies for you:
(1) Use data to optimize what you have.
(2) Maximize efficiency in your organization structure and team.
(3) Get clear on your

International RN Hiring: Mukul Bakhshi, Chief Global Affairs Officer, CGFNS
Need nurses? The world's your oyster. The Bureau of Labor Statistics projects that there will be 203,200 openings for registered nurses each year through 2031, which includes nurse retirements and workforce exits.
Many healthcare leaders are building and enhancing their candidate pipeline in another way: international nurse recruitment. It's an area that can baffle some facilities, inter

Chat GPT For Nurse Recruiting: 3 Uses
Generative AI is here to stay. It's the ability to create text or image content with a few prompts.
For example - "write a job ad for this description, make it exciting and disruptive".
Chat GPT (and tools that integrate with it) presents an exciting opportunity to improve your nurse job advertisements, communicate with candidates, and improve interview show-ups.
Watch this conver

3 Experts Share Their Top Nurse Retention Strategies
Is the retention of skilled nurses on your mind? In today's dynamic healthcare environment, retention is more than a necessity - it's a strategic imperative. Recognizing the challenges nurses face and addressing them head-on is the key to building a resilient and committed nursing workforce.
On this episode, three nurse recruitment experts discuss the nurse retention strategies that have w

5 Pillars Of People Management With Jeff Lackey
Are you ready to gain valuable insights and 'light bulb' moments from over 40 interviews on leadership?
In this episode we interview Jeff Lackey, host of the "Growing Your Business With People" podcast. Jeff - former VP of TA at CVS Health shares his 5 key pillars on leading successful teams, as shared by his podcast guests.
Whether you're leading a hospital HR department, l

Nurse Recruitment Strategies For 2024 With Jennifer Di Sanza & Cynthia Johnson, McLaren Healthcare
Summer's over and ghouls are popping up in gardens across the country. As time passes quickly, it's essential for nurse recruitment teams to look ahead to 2024.
This episode covers the favored approaches to 2024 being implemented by leaders from 13-hospital, Michigan-based health system McLaren Healthcare.
Jennifer DiSanza, Talent Acquisition Director, and Cynthia Johnson, Recruitment Mana

Thriving Through Healthcare Layoffs: Insights from Iqbal Atcha
Healthcare layoffs and reduction in force (RIF) announcements are popping up regularly. In fact, reports show that this continues to trend upward in 2023. These cuts have had a profound impact on frontline healthcare providers as well as the nurse Talent Acquisition and HR teams that remain. How can these employees continue to thrive in the midst of such changes?
On this podcast, we discuss this i

Nurse Recruitment Best Practices With Brandi Vines
Brandi Vines returns to share more of her creative nurse recruitment and retention strategies.
Brandi is a healthcare staffing heavyweight. She has over 15 years of leadership experience in the nation's largest providers of nurse staffing agencies, including Cross Country and AMN. Most recently Vice President at HealthTrust (HCA subsidiary), she was responsible for managing $100m+ revenue.
Lis

Nurse Staffing Hacks With Brandi Vines
Most recently Vice President at HealthTrust (HCA Subsidiary), Brandi is a leading executive in Healthcare Staffing. She has over 15 years leadership in the nation's largest providers of Nurse staffing.
Listen in to hear Brandi's creative nurse recruitment and retention strategies.
You can also watch this conversation on YouTube at https://www.youtube.com/live/RJ9td0Q5eHQ?si=jpxmEU0EqaBqt17

5 Tips For Texting Nurses
According to technology market research firm Radicati, the average open rate for a text marketing campaign is 98% – a huge contrast to the 20% average open rate of email marketing campaigns.
In this pod, we'll delve into 5 nurse recruitment texting tips:
1) Voice.
2) Timing.
3) Scale.
4) Calls to action.
5) Channel.
Listen to this pod from Nurse Recruitment Experts and text nurses for success

Applichat Healthcare Announces Rebranding as "Nurse Recruitment Experts"
Applichat Healthcare, a rising player in the healthcare staffing industry, is thrilled to announce its rebranding as “Nurse Recruitment Experts.”
This strategic rebranding reflects the company’s commitment to enhancing its focus on amplifying the nurse recruitment of healthcare providers.
Listen for all the details!
And as announced during the event, click here to sign up for the free trial of Nu

Low-Cost, High-Value Nurse Recruitment Strategies
Can your organization address its existing nursing shortage without sourcing new candidates?
Bradley Di Paolo, CEO of Candidate Hub, challenges Healthcare Recruitment teams to revive their nurse recruitment using existing data. Together, we explored low-cost, high-value Nurse recruitment strategies that utilize your ATS, saving you money on agencies and job boards.
Key topics covered:
- The role

Rural Hospital Nurse Recruitment Strategies Which Cut $1M In Traveler Spend
As CNO, Cathy Wichman helped a rural hospital reduce Travel Nurse spending by $1,000,000. Using creative nurse recruitment and retention strategies, Cathy skillfully hired from outside the area and gave nurses a reason to stay.
We asked Cathy 10 quick-fire questions to get to the root of her success, and discover how you can do it too.
In this webinar, you will learn:
◼️ Proven strategies to re

Balancing Technology and the Human Touch in Healthcare Talent Acquisition
In the rapidly evolving landscape of healthcare talent acquisition, finding the perfect balance between leveraging technology and maintaining the crucial human touch has become a key challenge. As the industry embraces advanced technological solutions, it is essential to explore strategies that preserve the human element, ensuring both meaningful connections and optimal outcomes.
Our expert guest

The Truth about Physician Recruiting
Join us as we speak to industry veteran Kevin Kirkpatrick on the topic of "The Truth about Physician Recruiting."
As the demand for doctors continues to rise, the role of recruiters has become increasingly vital. In this webinar, we will dive deep into the strategies employed by successful physician recruiting companies.
Whether you are a seasoned physician recruiter, a healthcare exe

Technology And Working With Vendors In Healthcare Recruitment
Healthcare providers are operating in a money-scarce market and need to be strategic with their budgets to provide quality care to their patients. Vendor partnerships are essential to delivering this care, but how can healthcare organizations ensure they are making the most of their investments?
Join us this webinar featuring guest speakers Serge Boudreau and Shelley Billinghurst from The Recrui

Lunch & Learn: Reputation Management
Talking about online reviews and healthcare recruitment.
Watch this webinar here: Reputation Management For Hiring RNs - YouTube
Find our free resources and learn how Applichat Healthcare finds more qualified nurse applicants for healthcare clients: https://applichathealthcare.com/employers

Maintaining Quality In Healthcare Recruitment
The healthcare industry is constantly evolving and in order to keep pace, it's essential to have a high-quality workforce. This webinar provides healthcare HR professionals, hiring managers, and recruiters with valuable insights and strategies for attracting, assessing, and retaining top talent.
Our expert guest, Donna Horowitz, discussed the critical skills and traits necessary for success i

Virtual Hiring Event Mastery: Making Offers To 50% of Interviewed RNs
What is the best way for healthcare employers to leverage hiring events and quickly make hires? This week we’re joined by Drew Hebble, VP of Marketing Solutions at Brazen Technologies. Drew works with Brazen’s clients to help them source candidates for hiring events. He’s played a key role in campaigns for the University of New Mexico Health - making offers to nearly half of RN candidates intervie

Indeed's Pricing Model Change: What It Means For Healthcare Employers
In 2023, healthcare employers using Indeed will pay only when a candidate starts or submits an application, rather than when they click on a job ad, as is currently the case. The migration from a pay-per-click pricing plan to a pay-per-application model has already begun for many of our clients at Applichat.
Some organizations are reporting a big jump in cost per candidate; but does it have to be

Taking a Holistic View in Supporting Women in Healthcare
With International Women’s Day approaching, we began having conversations about the needs of women in healthcare and how they can be supported.
Every woman has many roles in life: daughter, partner, mother, friend, employee, employer, co-worker, student… and many more. Each of these roles impact the others, and every individual has different needs depending on their specific roles. And for women

Our 5 Stages To More RN Hires After Placing 251 Nurses In 2022
In December 2021, labor challenges spurred Moody's Investors Service to adopt a negative credit outlook for the healthcare sector. The main factors were nursing shortages and increased labor costs, which were projected to decrease operating cash flow by between 2% and 9% amid comparatively modest revenue gains.
Is your Talent Acquisition department performing at top capacity? It better be. A

Retention & Recruitment: 2 Sides of the Healthcare HR Coin
We all know the importance of recruitment, but healthcare leaders at all levels are increasingly turning their focus to retention as the key to a sustainable workplace. Retention and recruitment are 2 sides of the same coin!
In this webinar, we’ll explore effective retention strategies and creative ways to enhance the candidate experience. This discussion will address how to effectively recruit,

Data-Driven TA: Metrics That Matter In Healthcare Recruitment
"Data is the new oil" is a deceptively simple mantra for the digital age. Extractable, usable, and valuable, the more you have, the greater you should become. Yet, in a 2020 survey of 142 talent acquisition teams, this webinar's guest discovered something surprising. 56% of Talent Acquisition teams have very little or no influence on how their performance is measured, and what to do

Improving the Talent Acquisition-Hiring Manager Relationship
The relationship between recruiters and hiring managers is a key factor impacting talent acquisition processes in healthcare. When these parties clearly understand each other’s roles, demands and processes, and when they effectively communicate and support each other as team members, together they hire more of the right people, faster. But this relationship can often be challenging. How can healt

Physician Recruiting Secrets For Healthcare Hiring Teams
Seeking sourcing inspiration from other disciplines for your nurse recruiting? Ever wondered how your colleagues interview physicians? Or maybe you're interested in changing your area of expertise. Join this webinar to learn about what Physician recruiting secrets are working today. We're joined by Kevin Kirkpatrick, Founder of Avery Professional Group. With over 23 years of recruiting ex

5 Ways Healthcare Orgs Can Become a “Most Loved Workplace”
Illinois’ Springfield Clinic has achieved something remarkable: it was recently named to Newsweek’s list of “America's 100 Most Loved Workplaces 2022.” How did they do it, how does it affect employee recruitment and retention efforts, and what lessons are there for other healthcare organizations? In this podcast, we’ll uncover the top 5 strategies Springfield Clinic uses to keep staff happy,

5 Principles To Building Better Nursing Job Ads
This podcast will underline 5 principles every nursing job ad should follow. It will help talent acquisition teams receive more Nurse job applications by enticing more candidates who click to apply. Do not miss this webinar if you are struggling to attract applications for your jobs! We will discuss the following principles.
🢂 Audience. How to carefully consider who your ad is speaking to.
🢂

Improving the “Candidate Experience” in Healthcare Talent Acquisition
We had the pleasure of speaking with Kevin Grossman and Adela Schoolderman for a recent webinar in Applichat Healthcare's ongoing series on nurse/healthcare recruitment. Adela and Kevin recently launched their new book, “Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance”. Written for HR professionals and all those responsible for talent acquisition, this ev

Sourcing Hospital Nurses With SMS/Texts
According to technology market research firm Radicati, the average open rate for a text marketing campaign is 98% – a huge contrast to the 20% average open rate of email marketing campaigns. The response rate for text campaigns is also higher – 45% for texts compared to 6% for emails. And whereas SMS promotions have a 19% click-through rate, the average click-rate for email campaigns is 2.62%.
How

Using Candidate Feedback To Craft Effective Messaging In Recruitment
Ever feel like your team's "pitch" to a candidate falls on deaf ears? Why you keep getting ghosted? How to attract more, better-engaged responses?
This webinar will cover the secrets to using your target candidates own language & feedback when speaking to them.
✔️ Why your vocabulary as a recruiter must adapt to the candidate market.
✔️ How to gather candidate's verbige

The Struggles Nurses Face In Canada And How Recruiters Can Be Empathetic - With Nicole, A Toronto RN

+22% Applications & -44% Agency Expenditure In 2 Years: Blake Theiss, Director Of TA, Prestige Care
Blake Thiess leads Talent Acquisition at Prestige Care. An energetic and forward-thinking leader, he has invaluable advice to share on attracting more applicants, managing regional recruitment teams, & lowering agency spend. Enjoy!

Best Practices & Tips On Attracting Top Talent Engagement: Danyelle Felchner, Memorial Health System
70% of nurses in YOUR area visit Facebook or Instagram every month. In this episode, we speak to Danyelle Felchner, who knows all about:
How to reach them.
How to engage.
How to communicate your employer brand to them.
How to turn them into job candidates.
Know social media is a gold mine but can´t find your pickaxe? Listen to this episode with Danyelle Felchner from Memorial Health System

What This ICU Nurse Looks For In A Job, With Blaire McElroy RN
In our first episode we meet ICU Nurse Blaire McElroy. Open to opportunities at the time of recording, Blaire has an opinion or 2 to share on the state of nurse recruitment.
What makes job ads stand out.
What 90% of organizations get wrong when advertising jobs.
Her pet peeves when searching for a job.
Why some nurse recruiters are great, and others not so much.
Are you struggling to hire
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