Do Good Work
Do Good Work is a podcast about the drive to achieve excellence in life, business, and career. Host Raul Hernandez Ochoa interviews guests who embody this commitment to growth and discipline. Episodes offer actionable ideas for personal and professional development, with both guest interviews and solo episodes sharing entrepreneurial and leadership insights. The show focuses on the effort and focus behind success, not just the outcomes.
Episodes
Every Product You Ship Has an Anthropology with Taylor Black from the AI and Venture Ecosystems at Microsoft & the Leonum Institute for AI and Emerging Technologies
In this episode, I sit down with Taylor Black, who leads AI and venture ecosystem work in Microsoft’s Office of the CTO and brings a deep “better-formed humans” conviction to the AI conversation. We draw a hard line between intelligence (statistical knowing) and insight—where a human knower makes the categorical leap to “this is true,” what Taylor calls grasping the “virtually uncondition
Why Resistance Means Change Is Working with Michael Lopez, Fortune 500 Transformation Consultant
In this episode, I sit down with Michael Lopez, a Fortune 500 transformation consultant and author of “Change,” to break down why stress and resistance can be biological signs that change is working and why leaders often abandon transformation too early. We unpack Michael’s national workforce study, Rethinking Change Management, which surveyed 1,000 U.S. employees and found “zero overlap”
The Thing That's Slowing Your Company Down Is Also Your Biggest Opportunity with Jim Schleckser (The CEO Project)
In this episode, I’m joined by Jim Schleckser, founder and CEO of The CEO Project, to break down how CEOs identify and fix the real constraint in their business. We cover practical signals for finding the “kink in the hose,” including where inventory accumulates, cycle time slows, congestion builds, or customer complaints spike—and why top-performing CEOs consistently spend meaningful tim
How John Johnson, CEO of Patmos Is Building Infrastructure Hyperscalers Can't Control
I sat down with John Johnson, founding CEO of Patmos Hosting, to unpack how he bootstrapped a data center company with no outside capital after a big tech host threatened to cancel a client, leading him to pursue independence by “controlling the dirt.” We talk about his rule “he who pays, rules,” why he believes VC money erodes a founder’s mission, and how owning infrastructure and going
Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard
In this podcast, I sat down with Ronan Leonard, founder of Intelligent Resourcing, to break down how he helps sales teams eliminate the 40% of their day spent manually researching companies and instead deliver real buying signals directly into the CRM so reps can take action. We talked about how fast AI is reshaping business models—Ronan compared it to waking up and finding the snow gone
How AI Will Evolve the 7 Parts of Your Consulting Business Model
How AI Will Evolve the 7 Parts of Your Business Model: Leverage AI to enable you to solely focus on client relationships, belief and the nuances of your work00:00 The Bold Pricing Vow01:42 AI Labs Enter Services03:29 Your Offer Is Not The Moat05:00 Seven Model Ingredients06:47 How AI Changes Each Part15:25 The Evolved Model Blueprint25:26 Three Breakthrough Signals29:49 Four Steps To Rede
What Happens When a College Makes Entrepreneurship Mandatory for 100% of Students with Jeffrey Meade
In this episode, I talk with Jeffrey Meade, founding director of entrepreneurship at Paul Quinn College, about the school’s “Every Quinnite is an Entrepreneur” program, where by 2028 every student must launch a real business that generates revenue before graduating. Jeff explains why traditional schools optimize for employment but the job market is changing, making entrepreneurial thinkin
Why Calling Your AI "Intelligent" Is a Leadership Mistake with Patrick Rooney, Founder of Leonis Strategy
In this episode, I interviewed Patrick Rooney, a cognitive science–trained AI practitioner and founder of Leonis Strategy, about how founders mischaracterize AI by collapsing “scripted autonomy” (agents doing tasks while you step away) into personhood autonomy (will, rights, interiority). Patrick argues this isn’t just sloppy language but a leadership issue that shapes how teams relate to
The Friction With AI Adoption from CEOs Vantage Point with Jim Ristuccia with Vistage
In this episode, I’m joined by Jim Ristuccia, a former US Naval officer, founder/CEO, and Vistage Chair in San Diego who leads peer groups for CEOs of $5M+ companies and small business owners in the $1–10M range. We break down what actually happens inside a Vistage meeting—especially the “issue processing” that surfaces blind spots through uncomfortable but growth-producing questions. Jim
What Actually Happens to Your IP and Labor Costs When AI Gets Cheaper with Thadd Ruszkowski, CTO at Fuzati
In this episode, I’m joined by Thaddius Ruszkowski, CTO at Fuzati, who’s built software platforms for over a decade, from 25-person internal workflow systems to consumer platforms with millions of users. Thadd isn’t just theorizing about AI agents; he’s running a fleet of them in parallel every day across multiple projects. We dig into what happens to value, intellectual property, and lab
What AI Native Consulting Actually Looks Like: The 4 Stages
What AI Native Consulting Actually Looks Like: The 4 Stages00:00 Why AI Native Matters02:26 Four Stage Roadmap03:10 Stage One Enhancement06:39 Stage Two Augmentation14:15 Stage Three Parallel Ops18:43 Agentic Workflow Examples24:17 Stage Four Autonomy33:10 Autonomy In Practice37:36 Self Diagnostic Recap41:52 Firm Of The FutureLink to the full Substack: https://dogoodwork.substack.com/p/wh
Why Your Business Tensions Are a Competitive Advantage with MissingLogic Co-Founders Dr. Tracy & Michelle Troseth
In this episode, I sit down with Dr. Tracy Christopherson and Michelle Troseth —co-founders of Missing Logic and authors of Polarity Intelligence—to talk about a major pivot they made from serving healthcare leaders to serving entrepreneurs, and how they had to use their own polarity framework when tension rose in their partnership. We unpack how to tell the difference between solvable pr
How AI Is Creating the 3rd Form Factor of Digital Products
Most conversations about AI in consulting stop at productivity. Doing the same thing faster. That's the wrong frame entirely.In this episode, I break down the three form factors for digital products: information products, software products, and what I'm calling actors. An actor is an AI agent or multi-agent orchestration that deploys your expertise on your behalf without requiring your on
On Creating Net New Value
What happens when you stop thinking about AI as a replacement tool and start thinking about it as a value creation engine? In this episode, Raul shares the paradigm shift he taught his 4-year-old son about money and value creation, rebuts Mark Cuban's argument about AI token costs, and walks through how to find your own net new value as a service founder or consultant.Chapters00:00 - A 4-
Marketing Leadership from the .com Boom to the AI Revolution: A Conversation with John Schultz on what Clients Want Today (Hint It’s Not An Agency)
In this episode, Raul and John discuss why hiring an agency feels risky today—cost, quality, outcomes, and commoditized “SEO/PPC shop” buying—then explore a shift toward providing open-ended marketing leadership focused on strategy, positioning, and execution using a mix of people, AI, automation, and outside resources. They argue project fees don’t fit a fast-changing landscape and consi
First Sight, Not First Shot: How a Navy SEAL is Using AI to Stop Shootings Before They Happen with JJ Parma
In this podcast episode, JJ discusses ZeroEyes, an AI weapons-detection software-as-a-service created in response to the Parkland shooting to make existing security cameras proactive rather than reactive. The platform works with current IP cameras (720p minimum) to detect brandished firearms (not concealed weapons) and sends detections within seconds to the ZeroEyes Operation Center, wher
Human Centered AI Workflows with Dirk Vander Noot
In this episode, I interviewed Dirk Vander Noot, founder of Tell Tale Ops, who runs thousands of automations monthly and helps small businesses use AI and automation without losing the human touch. He discussed what you can build with AI versus what you should build, emphasizing focusing on tasks that drain time and energy but don’t gain value from a human doing them. Dirk explains how to
Your Offer Is Your Positioning: Selling in the Post Scope Era
Your Offer Is Your Positioning: Selling in the Post Scope EraResources:Services Stack: https://dogoodwork.substack.com/p/the-service-stack-what-remains-whenThe New Value Quadranthttps://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price00:00 Budgets Tighten Up01:54 Entering Post Scope Era03:51 Outcomes Over Deliverables05:36 Scope Creep vs Partnership06:41 Clients Buy Safety09:
The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era
The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic EraRead this on the newsletter: https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-priceServices Stack https://dogoodwork.substack.com/p/the-service-stack-what-remains-when00:00 AI Is Deflationary: The Pricing Squeeze Hits Agencies00:20 The “AI Discount” Story & the AI Pricing Trap01:38 J
The Service Stack: What Remains When Client Services Are Being Eaten by AI
AI's Impact on Client Services: What You Need to KnowRead the newsletter: https://open.substack.com/pub/dogoodwork/p/the-service-stack-what-remains-when00:00 Introduction: The AI Revolution in Client Services00:33 Real-World Applications of AI02:41 The Future of Client Services04:50 Understanding the Services Stack05:46 Layer 1: Execution07:30 Layer 2: Template Strategy09:19 Layer 3: Judg
Human Purpose In the Age of Abundance with Andy Leonard
In this episode, I sit down with Andy Leonard, host of the Fulfillment Project podcast to discuss the essence of true fulfillment. We delve into Andy's mission to inspire individuals to find purpose beyond material success by integrating faith, family, and meaningful work. Andy shares his insights on the importance of reflection, purposeful living, and combating the comfort-driven culture
Harnessing Creativity: How Arts Fuel Purpose, Passion, and Profits with Diane Strand
In this insightful episode, I chat with Diane Strand, founder of JDS Production and co-founder of the nonprofit JDS Creative Academy. Diane shares her journey from working in Hollywood on popular shows like 'Friends' to focusing on empowering mainstream, foster, at-risk youth, and special needs adults through the visual, performing, and digital arts. She discusses the significance of the
Metrics, Channeling Your Energy & The 5 Knobs You Orchestrate
In this episode, I discuss the core desire of business clients to feel in control and organized in their ventures and the importance of metrics in channeling focus and energy towards productive actions. I introduced the concept of 'building a system' through 5 fundamental control knobs: metric, habit, process, data sources, and ownership. This method empowers business owners to effectivel
Are You Consciously Ready For Your Next Stage Of Growth?
In this episode, let’s dive into the critical role of emotional intelligence and interior growth in achieving success in both business and personal life. We explore real-life examples from high-achieving individuals who have made transformative decisions—such as eliminating alcohol or reevaluating their morning routines—that have led to measurable improvements in their lives. The episode
The Principles of Unlocking Major Gifts & Revenues With Jeff Schreifels
Join me in this insightful episode as we welcome Jeff Schreifels, founder and principal of Veritus Group, a leader in nonprofit fundraising strategies. Jeff shares his 38 years of experience and discusses how Veritus Group's open-source processes help nonprofits enhance mid and major gifts through relationship-driven and analytically backed strategies. Learn about the principles and opera
How to Think About Post AI Adoption As We Build Today With Andrew DeBerry
In this episode, I engage in an insightful conversation with Andrew DeBerry, exploring the multifaceted domains of artificial intelligence (AI) and its future societal implications. The discussion delves into AI use cases, second and third-order consequences of AI adoption, and the importance of value-centered technologies in various industries such as the military, advertising, and fina
AI Policy Insights for Agencies with Robert Manigold
Join me as we welcome Robert Mangold, head of partnerships at Proof Positioning, on a mission to make primary research accessible to small businesses. In this episode, we discuss a captivating AI report that explores how service-based agencies can enhance conversations about AI with clients. Learn about the importance of transparency, building trust units, and having a clear AI policy. Ro
Building Profitable Agencies, Financial Freedom & The Tricycle Lifestyle With Eli Rubel
In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness, which he calls the 'tricycle lifestyle.' He talks about the importance of profit goals, the in
The Referable Client Experience With Stacey Brown Randall
In this episode, Raul welcomes Stacy Brown Randall, an author, speaker, podcast host, and expert in generating referrals without asking for them. They discuss her new book, 'The Referable Client Experience,' and the significance of client experience in business growth. Stacy shares strategies on how to create a referable client experience, including understanding hot zones, identifying re
The Alignment Advantage: From Marine Corps to CEO Clarity with Robert Heath Sr.
In this episode of the podcast, I welcome Robert Heath Sr., CEO of the Legacy Leadership Consulting Group, as he delves into empowering high-achieving professionals to overcome overwhelm and align their lives with purpose. Robert discusses the true definition of success, emphasizing the importance of aligning one's actions, thoughts, attitudes, and daily activities with their innate purpo
The Four Paths of Market Expansion (and How to Pick the Right One) with Anastassia Laskey
In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on core market territories, effective ways to communicate and expand market offerings, and the use
How to "Niche" Your Business For Resilience with Jason Brewer
Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks abo
Tranforming the Way Moms Thrive at Work with Reigna Bethencourt, Founder of Tenuto
In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her experience as a new mother. She discusses how Tenuto empowers talented moms by offering flexible w
Acquiring & Transforming a Traditional Agency to a Modern Marketing Agency With Gledsley Müller
In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approa
Building an AI Driven Consultancy With Cynthia and Rich Kerr, Founders of Wellpay AI
In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align their pay strategies using AI. The discussion touches on the complexities of building an AI-driven
Why You're Underpaid for Your Services & How to Fix It
In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the
Marketing Stopped Working? Try This
In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging, headlines, hooks, and visuals. Get actionable tips to identify and fix issues to ensure your p
Expanding to a New Market or Service? Review These 3 First
In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical context, analyzing future scenarios, and grounding decisions in unchanging principles. Learn how to
How to Implement AI With Your Team, Without Making Them Worry You're Looking to Replace them…
In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework to identify high-level tasks, map daily habits, and start embedding technology to amplify your
How To Go From Fixed Major Project to Ongoing Predictable Revenue
In this episode, Raul dives deep into the concept of predictability in revenue for service-based companies. Learn about the challenges of project-based work and how to transition towards recurring, predictable revenue streams. Discover tactical and strategic methods to offer clients ongoing value through subscriptions, milestone-based payments, and smaller initial projects. He explored th
Outreach Always Works If You Have This
In this episode, Raul explores why cold outreach never fails when done with the right mindset. The key? Building meaningful relationships. Rather than focusing on volume and quick wins, the focus should be on understanding the needs of the person you are reaching out to and how you can add value to their life or business. Raul shared real-life examples and strategies to illustrate how thi
The Quality Of Your Inputs (That Determines Your Success) Depends On These 2 Factors
In this episode, Raul shares personal reflections gained from training for a half iron man, focusing on the importance of the quality of inputs in determining success. The discussion highlights two key factors: finding something you love about your tasks and maintaining a healthy obsession. He emphasizes that while physical exertion requires hard work, mental tasks benefit more from passi
Here’s Why Implementation Services Will Reign Supreme
Raul explores the misconceptions around AI taking over business functions and emphasizes the necessity of human involvement in the implementation process. He discusses practical approaches to applying AI for enhancing productivity and profitability in your business. The key focus is on two essential offers: teaching people to execute specific actions for tangible outcomes and providing do
How Leaders Can Instill an Owners Mentality In Their Teams with Daniel Ludevig
Leadership Coach Daniel Ludevig joins Raul Hernandez on the pod to discuss his unique journey from various industries to leadership coaching. Daniel elaborates on his approach to modern leadership, emphasizing the importance of instilling ownership mentality within teams and fostering leadership cultures in startups and scale-ups. He introduces his leadership program, 'The Modern Leader,'
How I Profitably Use AI in My Consulting Business
Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient workflows. Viewers will learn how to profitably integrate AI into marketing, sales, and operations, focusing on tasks such as data management, content
Get your Outreach to Breakthrough with Richard Mechaly
In this episode, Raul delves into the nuances of effective messaging strategies in the current marketplace. Join him as he discusses with Richard, an expert from Provoke Agency, about the shift from high-volume email blasts to strategic and thoughtful communication. Learn how to put your client at the center of your message, improve cold outreach success rates, and understand the pitfalls
Overcome Your Biggest Operational Constraints with Leah Leaves
Feeling overwhelmed by your agency's operations? Join Raul Hernandez as he chats with Leah Leaves, founder and CEO of Alderaan Operations Solutions, about elevating your agency from a chaotic grind to a well-oiled machine. Discover how Leia embeds fractional ops professionals to transform your team dynamics, streamline systems, and reignite your original vision. Dive into the crucial comp
The 3 Constraints In Your Services Business Right Now & How to Solve Them
Raul Hernandez discusses the three major constraints affecting service businesses—lead generation and deal creation, operations, and leadership. He provides actionable insights and steps on how to address each of these aspects to ensure long-term business success. Raul dives deep into topics like improving your marketing and sales strategies, enhancing customer experience through optimize
Demystifying AI: Use Cases, Privacy & Recommendations With Varun Grover
Demystifying AI: Use Cases, Privacy & Recommendations With Varun GroverIn this podcast episode, Varun Grover, a developer turned product marketing leader, shares his journey from coding to leading in the AI space. Varun, who runs a popular YouTube channel on generative AI, discusses his passion for AI, the importance of experimenting with new tools, and how companies can balance innov
Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch
Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch In this podcast episode, host Raul talks to Kyle and Ariel, a couple who juggle marriage and business together. They share their journey of overcoming their 'anti-honeymoon phase', where early struggles in balancing their romantic and entrepreneurial lives led them to create unique strategies for s
AI & Automation for Your Workflows (Plus a Live Offer Creation Workshop) with Grant Hushek
In this episode, Grant Hushek, head of GrantBot Co., an automation consulting and no-code agency, joins the pod to discuss the power of no-code solutions. Grant explains how his firm helps founders and their teams save time by automating repetitive tasks, often without needing complex AI models. The conversation delves into the common misconceptions about AI in automation, the importance
Mastering Performance Advertising with Hal Smith, Founder of H Street Digital
Mastering Performance Advertising with Hal Smith, Founder of H Street DigitalIn this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights on profit-focused advertising strategies.
How to Sell to Business Model with Sara Murray
Join us in this episode as we talk to Sara Murray, a sales consultant, trainer, and speaker, who shares her insights on prospecting and business development. Sarah discusses her approach of adding value in every interaction, bridging the gap framework for sales, and the importance of creativity and genuine interest in building business relationships. Learn how to enhance your communicatio
Transforming Agency Chaos into Clarity with Gray MacKenzie from Zenpilot
In this episode of the podcast, we welcome Gray Mackenzie, founder and CEO of Zenpilot, ClickUp's largest and highest rated solutions partner. Gray shares his journey of building Zenpilot and helping over 2,700 agencies streamline their operations. He discusses the importance of balancing profitability with healthy and productive team culture, particularly through the challenges presented
How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky
How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky Join us as we welcome Ronan to the podcast to discuss his evolution from finance and tech to becoming a community-focused entrepreneur. In this episode, Ronan shares his experiences of opening a bar in Brazil, building the largest tech startup community in Los Angeles with Cross Campus, and pivoting during
Developing the Future of Work with Tianna Linton
Developing the Future of Work with Tianna LintonIn this podcast episode, Tiana Linton, founder of a personal branding marketing agency based in Hawaii, discusses her innovative solution to improve workplace productivity through a custom-built AI-based tool. She explains how the tool differs from existing project management software by eliminating mundane tasks and providing a user experie
Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy Officer
Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy OfficerIn this podcast episode, Erika, the Chief Empathy Officer and CEO of Directorie, shares her journey of embracing empathy-driven leadership. She explains the intentionality behind her unique title and how it shapes company culture, particularly in high-stakes industries like pharmaceuticals. Erika hi
Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial Journey
Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial JourneyJoin us as we chat with Nate Rubin, founder and entrepreneur. Nate shares his experience starting a business right out of college while raising three kids. He discusses the unconventional timeline he followed, the motivation behind his innovative baby monitoring product, and the reality of b
Increasing Tech Sales Performance Without Increasing Overhead Thorough Storytelling with Joe Ndu
Joe Ndu discusses the essential stages of sales maturity and emphasizes the importance of focus and storytelling in achieving sales success. He shares valuable insights on cold calling, market research, and direct outreach to connect with potential clients effectively. Joe also opens up about his personal journey, including challenging times that tested his faith and resilience. Learn abo
Leveraging The Power of Newsletters with Ben Billups
In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and client relationships, and his mental mode
The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti
The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti Gene Zannetti is the co-founder of Winning Mindset. We discuss the importance of maintaining a 'predator mindset' in sports, business, and everyday life. Gene elaborates on the concept of focusing on controllables and letting go of what cannot be controlled, coining the terms 'predator mi
The Power of Deep Specialization with Corey Quinn
The Power of Deep Specialization with Corey Quinn In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of deep specialization, why it matters, and how
How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte
How Remote Startups Scale & Win by Staying Lean with Erika ZeigyteIn this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintaining a lean organizational structure, avo
Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs
Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and SolopreneursIn this episode, we delve into a conversation with Will Stevens, founder of Gain Growth Consulting, who specializes in helping startups and scale-ups develop effective go-to-market strategies. We cover everything from managing growing pains to integrating cultures of performance for profitable growth. W
How is AI Impacting SEO with Brandon Leibowitz
Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer! Who’s The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing compan
Transforming Agency Growth: Beyond Revenue Goals with Dan Englander
Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier
The Art and Science of Digital Marketing: From Scaling Ads to Building IP with Jason Hornung
Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling. The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offe
Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll
Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly
What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson
Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a
The Journey Behind Building the 1st BizDev Educational Platform With Lucia Piseddu
Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are
Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks
Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating fo
How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz
Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedu
Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good
Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importanc
How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann
Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distr
Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People
Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fear
Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group
Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the
How Mario Lanzarotti is Helping Entrepreneurs Make More Money in Half the Time
High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages m
How to Leverage An Audience of 1 to Feed Your Media Strategy with Mary Ann Pruitt, CEO & President of Mosaic Media
Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates furt
Human Centered Operations with Gisell Paula from Get Scrategy
Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during chan
Lessons from Vetting 700+ Marketing Agencies with Behdad Jamshidi
Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintain
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