The LinkedIn™ Branding Show
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses to use personal and business branding on LinkedIn to attract dream clients and industry opportunities. Hosted by Michelle B Griffin and Michelle J Raymond, the show provides real conversations and actionable takeaways. It focuses on a 'good together' approach to branding, moving beyond common LinkedIn clichés. The hosts also authored a LinkedIn branding book available on Amazon.
Episodes
It's The "Finale" for The LinkedIn Branding Show - The Backstory + Even A Few Branding Tips
IN THIS EPISODEIt's the 207th episode of the show and also our final episode. It's bittersweet as we realize how much the podcast has impacted tens of thousands of global listeners the past four years.In this episode, we share why it's time, how the decision evolved, and in true #MichelleSquared style, we share branding lessons and a new LinkedIn update that's making everyone a bit nuts.It’s been
How to Prepare Your Brand For LinkedIn's New Second Home Feed Coming Soon
There's a new feature coming soon to your home feed that will make your LinkedIn experience a bit different, depending on your goals and usage.In this episode, we share the latest update and exactly what to do to prepare your personal brand and profile so you're not confused or left out of a hopefully upgraded LinkedIn feed experience.CONTACT US:Michelle J Raymond is a globally recognized
The LinkedIn Mid Year Brand Reset: The 4-Steps to Win The Second Half of 2026
Not happy with your LinkedIn presence so far? Good news, we're celebrating the Mid-Year Reset Strategy, the mindset and method we use to get our brands back in gear to meet our personal & professional goals.Tune in for the exact steps you can take to make the rest of the year one that wins on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth spe
The Latest in LinkedIn Premium & Perks: Is the Value There & Benefits Worth It?
We're asked this often when we work with clients, speak and train on LinkedIn...should we use LinkedIn Premium?In this candid episode, we cover the latest benefits rolled out and explore if they are truly worth the investment. We cover the pros/cons and the candid realities of the Premium & Perks Program for you to decide what's best for you.List of LinkedIn Premium Partner Perks: Here
LinkedIn Video: What's REALLY Going On + The Latest Update Impacting Your Feed
Depending on where you live, the video icon in your feed may have been nonexistent for a while. That's because LinkedIn was hard at work making video a better experience for us. Or did they? In this episode, we share the new, good, bad, and reality for video to build your brand on LinkedIn. And spoiler: it's not for everyone. But do tell us what you think, we'd love to hear from you.CONTACT US:Mic
Why Everyone Sounds the Same on LinkedIn Right Now: How To Ensure You Don't Become One of Them
IN THIS EPISODEWhy is that that so many B2B and personal brands seem like clones on LinkedIn? Looking and sounding the same where so it's just one endless blur? In this episode, we share why it's so easy to fall victim to blurred branding, and how you can escape it if you're feeling a tad blended too.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth
If Your Brand Foundation Is Cracked, LinkedIn Just Won't Work: Here's The Fix
IN THIS EPISODEStruggling on LinkedIn lately? Let's look deeper....is your brand positioning and messaging set to do the heavy lifting so it's crystal clear who you are and what you're known for?In this episode, we share our brands stories when we ventured off and how we got back our brand magic, plus the top tips to take now to get back to a foundational first brand.CONTACT US:Michell
Celebrating Our 200th Episode - The Branding Lessons that Impact Most + Show Update
IN THIS EPISODE:We are so excited and honored to drop our 200th episode that has impacted listeners on a global and often binge-worthy scale they tell us. We're celebrating and sharing the updates impacting LinkedIn branding that works today plus a SHOW UPDATE moving forward.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. He
Switching Industries or Careers? How to Pivot Your Profile and Show Up Confidently on LinkedIn
IN THIS EPISODE:If you've left a company, role or industry how do you handle the changes on LinkedIn? We share the strategies you need for your profile and your content to align so the people and algorithms make sense of your new path.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, Linked
The Power of Ownable Ideas in Content: Why a Unique Concept Is the Key to Differentiate Your Brand On LinkedIn
IN THIS EPISODE:Tired of blending in with your content? We makes the case for a strong branded idea to differentiate your content that makes you untouchable and uncopyable on LinkedIn and stand out against the slop of AI content in the feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, Link
How To Get Over Your Fear and "Put Yourself Out There" on LinkedIn
IN THIS EPISODE:Why does LinkedIn feel so scary to step out and be seen? Especially for women, whom this episode is focused, we're sharing the exact shifts and steps that got us off the sidelines to grow our brands and businesses, and how you can, too, starting today.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her servic
10 Ways to Stand Out on LinkedIn (When Everyone Sounds the Same)
IN THIS EPISODE:If your brand, profile or content are blending in, this episode will change all that. We’re sharing 10 surefire ways to stand out on LinkedIn and stop sounding like everyone else.. Let us know, which one will you try first?CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, Linked
Why You’re Not Seeing “Your People” on LinkedIn Anymore (And What to Do About It)
IN THIS EPISODE:LinkedIn doesn’t feel the same and it’s not just you. As the platform shifts from connection to discovery, you’re seeing fewer of your people and more random content.In this episode, we break down what’s actually happening behind the feed and how to stay connected, visible, and energized without burning out or disappearing altogether.CONTACT US:Michelle J Raymond is a globally reco
The TOP Content Formats Helping You Stand Out on LinkedIn RIGHT Now
IN THIS EPISODE:Content is one way to stand out on LinkedIn but let's face it, not all formats are treated or seen equally by humans and the algorithm. In this episode, we share the strategies behind the top formats, tips and tools to use right now to give your personal brand a boost in the busy LinkedIn feed.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth
Our #1 Rule That Will Make Or Break Your Personal Brand On LinkedIn
IN THIS EPISODEWhat's the #1 way to you stay consistent with personal branding on LinkedIn? While most would say a brand guide, content galore or an AI tool, these are not even close.In this episode, we share and even normalize this reality that can bring incredible opportunities if followed diligently no matter what.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for busines
LinkedIn Comments Are The New Content: The Latest Updates & Tips To Leverage Comments
Comments are the new content, are using them to your advantage? We share the latest updates from LinkedIn on their crackdown on AI comment usages + strategic ways to use organic comment analytics as a branding and visibility leverage your brand faster without posting content more.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. H
How to Navigate LinkedIn If You're Jumping In From Other Social Media Sites
IN THIS EPISODE:New to LinkedIn or back from years ago? LinkedIn is a whole new world and the place to be. This episode shares what to know, where to start and how to navigate the platform to get comfortable, begin posting and the first place to start to get ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – au
LinkedIn "Content Pirates" - How to Handle Them When Your Best Work Is Ripped Off
IN THIS EPISODE:If you post content (or want to) on LInkedIn, there's a side of it that can cause you to question everything. It sure did for MJR and in this episode, we peel back the flip side of content creation, what "Post Pirates" and "AI Content ReShufflers" can do to dampen but not squash your best work. We share our top tips to help you handle them as well. We want t
Demystifying LinkedIn Top Voices: What They Really Are + How You Can Become One
LinkedIn has announced its new quarterly class of "Top Voices," and we're peeling back the mystique as to what they are, who qualifies, and how you can become one. Plus, our branding tips help you elevate your voice, value and visibility without the blue badge.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her ser
LinkedIn Services Pages: Should You Have One To Boost Your Sales?
LinkedIn Service Pages are free dedicated landing pages that showcase your services and businesses and are offered globally (except in China.)In this episode, we detail the pros and cons of activating a services page and share our personal experience + honest feedback so you can decide if one is right for you.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth spe
LinkedIn’s 360 Brew Algorithm: Why Your Profile Clarity Means Everything Now
Late last year, LinkedIn introduced its new 360 Brew algorithm, shifting how profiles, content, and expertise are evaluated on the platform. In this episode, we share observations we've seen in these past 90 days as well as practical steps you can take to strengthen your profile so you’re easier to understand, easier to find, and aligned with LinkedIn’s expertise-driven direction.CONTACT US:Mi
How to Realign Your Brand Positioning to Be Top of Mind on Your LinkedIn Profile
Season 5 kicks off with a new year, new. year, and new profile (update). This is the perfect time to reassess your personal brand, positioning and messaging to be top of mind on LinkedIn. We share branding tips and the best places to review and update your profile so you're found by the right people, opportunities and aligned for the new LinkedIn 360 Brew expertise-driven algorithm.CONTACT US:
How to Balance Using Less AI & More Authenticity on LinkedIn - PLUS Season 4 Wrap Up
Three years since the introduction of ChatGPT and LLMs, how we're using AI on LinkedIn has taken its toll. In this episode, we share how to use less AI and more HI (human interaction) when writing your content, comments, and how you show up strong for the new year ahead.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her service
How Findable Are You? Our Best Tips To Show Up in LinkedIn's New AI Search Engine
Everyone is worried about posting or commenting to be found on LinkedIn, but the one we ignore: being searchable, and it's all based on important areas of your profile.This episode shares 5+ easy tips to ensure you're the ONE they find when they search for experts like you. And with the new LinkedIn search algorithm, it's even more critical to be searchable and easily findable. This ep
Beyond the "Viral LinkedIn Gender Switch Up" - How Women Can Be Themselves and Still Be Visible on LinkedIn
Recently, a series of viral LinkedIn posts and news media have reported experiments by women who changed their names and switched their gender, stating the platform gave them more visibilty and reach as a "male."This episode goes beyond these claims with a special episode devoted to the women of LinkedIn who are ready to boldly put themselves out there on their own terms and timelines.CO
Don't Quit LinkedIn! 4 Easy Ways to Stay Visible When You Feel Overwhelmed or "Over It"
Feeling sluggish on LinkedIn? Worried you can't make or take it anymore to stay present or active on the platform. We've been there, either by design or default, and it's so common to see others (or yourself) hop on and off. This episode goes beyond the basic "stay consistent" advice with strategy and actionable tips so you don't quit or lose massive momentum with your pe
Is Your LinkedIn Brand Built on Foundation or Fluff?: The Case for The Power of Two
Ready to brand or rebrand yourself on LinkedIn? Learn about the power of foundational branding, where to start and where to implement in your personal and business branding, as we celebrate the third anniversary of The LinkedIn Branding Book.We also share updates on the revised book edition and workbook to help you get started or get going again on LinkedIn.CONTACT US:Michelle J Raymond is a globa
Top 5 Reasons Why LinkedIn Newsletters Can Build Your Personal Brand: Plus ONE to Ignore
Don't listen to the naysayers; LinkedIn newsletters ARE a big boost to your personal brand + thought leadership growth. In this episode, we share the TOP reasons why and how LinkedIn newsletters can give you a boost on the platform. Plus, ways to source existing content and the various formats to start/grow your SEO-rich publication.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️
The LinkedIn SSI Score Buzz: Why It's NOT that Helpful for Branding Yourself on LinkedIn
The LinkedIn SSI score, also known as the Social Selling Index, has generated some posts and buzz lately, with posts and comments ad nauseamThis episode explores the what, where, how and why it exists and the reason you shouldn't care or use it for branding measurement on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant.
Is It Time to "Pay to Play"? Testing Out LinkedIn's New Boosted Posts for Personal Profiles
We all know LinkedIn's organic reach keeps tanking as more pay-to-play offerings come to the forefront. This week, we share the details on LinkedIn's new post boosting option for personal profiles.We detail the steps, how it works and the ramifications for your perosnal brand on LinkedIn. Have you tried it out yet? We'd love to hear from you for a shout-out on a future part two on this
How to Go from Zero to Hero With Posting on LinkedIn: #1 Tip to "Get In" OR "Get Going Again"
Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting regularly, or worse, not showing up at all.In this episode, we detail how to avoid giving up or succumbing to distractions or disappointment. We share our "reset strategy" that has worked for both of us (and all our clients) in getting back i
How to Balance Your Personal Brand Content With Your Employer Brand: Step-By-Step Tips So Everyone is Happy
Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with your employer?This is an important and often asked question we're both asked with our clients. We share the step-by-step "Power of Two" process to be clear, confident, and comfortable with your forward-facing personal brand that amplif
Why LinkedIn Verification Is a MUST for This One Part of Your Brand
A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page.We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profilesCONTACT US:Michelle J Raymond is a globally recognized Linked
The Top Branding Mistakes We Made on LinkedIn: What We'd Do Over Again
MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for our personal and company brands. We detail our flops and roadblocks so you can fast-track with our lessons learned.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audi
Is a LinkedIn Premium Subscription Worth Paying For? Our Brutally Honest Take
Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay for play with the free version. We also share a tip to give it a try for free. We want to know: do you use/recommend free or paid LinkedIn?CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consult
Anti-Social LinkedIn Company Pages: A Brand Case Study That Hits Us Hard
LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business. Yet if you're working them like it's 2010, or worse, ignoring these crucial elements, let's just say your first impressions won't be the strongest. We detail a LinkedIn company page case study that's very personal to us and exactly how NOT to operate yours. CONTACT US:Michelle J Raymond is
How to Confidently Brand Yourself On LinkedIn: Our 4-Steps to Go From Blending In to Standing Out
Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we developed the Brand Squared System, a step-by-step strategic LinkedIn branding framework and foundation. We walk you through each step, plus share how to grab our 50-page Brand Squared Workbook using "The Power of Two."CONTACT US:Michelle J Raymond is
Are People REALLY Over LinkedIn? How to Manage The "Meh" Mood Shift
Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and outcomes and are questioning staying on the platform. Does this mean you should abandon ship? In this episode, we detail what's causing the malaise, how to reset and how to get going, even when times may seem tough.CONTACT US:
Get Featured in the Media: How to Leverage LinkedIn for PR Opportunities For Your Expert Authority Brand
"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, publicity and partnership opportunities.Learn how to optimize your profile positioning, messaging and content to be seen as the "go-to" expert that the media, event planners, podcast hosts and more are seeking.CONTACT US:Michelle J Raymond i
Don't Write Off LinkedIn Direct Messaging: How to Properly Use DMs to Build, Not Break Your Brand
One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, can be a positive and proactive way to boost connections and build relationships. We share our tips on exactly how to use them to become top of mind, in a positive, non-spammy approach.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️
LinkedIn's Recent Algorithm Updates & Tweaks You Need to Know
LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles. In this episode, we share these updates, what they are, why they matter, and how they impact you and your brand. See the links below for the two most recent articles for even more insider scoop.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speak
It's Time To Settle The Personal Branding vs Company Brand Debate (With Receipts)
Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two" before? That's why we wrote The LinkedIn Branding Book, The Power of Two, to bring a proven solution to this age-old question. Learn how to leverage both to exponentially grow your visibilty and opportunities on LinkedIn.CONT
Steal This Content Strategy For Easier and Consistent Visibility On LinkedIn
It's no secret that the reach and views of posting content have diminished in recent years. The good news is that there are other, less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business
Why Faking Authenticity Is a Brand and Reputation Buster + Our Spicy Take
We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the real deal, you and a "digital twin" that showcases the genuine you online and IRL.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn traini
Are LinkedIn Audio Messages Appropriate (Or NOT) To Send To Connections: Listener Question and Do We Have Answers
We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our LinkedIn Branding Book)She asks: "I would appreciate your opinion on sending voice notes to people on LinkedIn. It appears to be a recent trend, and my career coaching clients are inquiring whether I recommend it to increase the response rate."Great qu
Why "Setting & Forgetting" this ONE Thing on LinkedIn Is Hurting Your Brand Awareness (and Sales)
Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and how we failed, and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help.CONTACT US:Michelle J Raymond is a globally recog
Why "Brand" Is Your Most Important Differentiator + Why It Makes Life Easier on LinkedIn
Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author
How to Create Your Human Algorithm On LinkedIn With Your Personal Brand
As a part two from last week on differentiating yourself on LinkedIn, this week's episode dives into how to ignore the doom and gloom algorithm stats and create your own brand engine. We share the strategy and tips to become your own human algorithm to build impressions, connections and opportunities from being proactive with your personal brand and profile. CONTACT US:Michelle J Raymond is a
Are You Differentiated Enough On LinkedIn? How To Know and How Get Back on Track So You Stand Out
We're nearly halfway through the year, and the perfect time to assess your brand positioning. Have you gone off track or do people know what you do and how you're different? In the age of commodization, AI, and attention, it's critical to have the right headspace in your ideal audience's minds.We share tips and our stories of getting back on track so you have a brand that's top
Has This ONE type of Content Post Gone Too Far on LinkedIn? We Break Down This Recent Trend
MichelleSquared is always here for the good, bad and what's going on with LinkedIn, but this week's episode we pull back and share our thoughts on a content post that's trending off deep in. Is it just us or you, too? We'd love to hear from you. Share your thoughts on this week's topic by DMing us. We'd love to hear from you! CONTACT US:Michelle J Raymond is a globally reco
How to Write Better LinkedIn Content: Tips & Tools to Be Seen and Become Top of Mind
Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn.We cover hook lines, content personalization, and even using AI for writing assistance to help you "write right" so your ideal audience sees and reads your content posts. Lots of content tips and strategies to help you become a better LinkedIn post writer.We'd love
Are You Over-Sharing or Under-Sharing On LinkedIn? The Balance of Personal vs Professional In Your Content
What's too buttoned-up or too public to share on LinkedIn? Everyone has a balance between their personal and industry preferences. We break down the differences and how to "find your line" on what works best for you and the platform's business context.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized Li
This ONE Free LinkedIn Tool Can Help You Find New Clients, Connections, Industry Events (And More)
This one LinkedIn tool is "the place to be" to find new opportunities, connections, events, companies, posts, jobs, events, and that's just some of them.We share what it is, how to use it and why it's the best place to uncover new people and areas to expand your community and give you a fresh perspective on LinkedIn.We'd love to hear from you: Share with us your journey for a future shout-out on t
What REALLY Happened to LinkedIn Audio Events and What Are Your Options Now?
It's been several months since LinkedIn announced the "retirement" of its LinkedIn Audio Event rooms, first introduced in January 2023. In this episode, we share the updates: the how, why and ways it's still possible to leverage audio on LinkedIn for your business and marketing efforts/We'd love to hear from you: thoughts on the revised audio streaming on LinkedIn? Share with us your insights for
Stop the Content Creation Madness: Our #1 Strategy to Work Smarter, Not Harder Posting On LinkedIn
There's no denying that content and posting are the best ways to grow visibility and build authority in your industry. Yet, feeding the content machine takes time, money and energy.That's why this episode shares our best content strategy technique that helps you amplify your content and formats to be top of mind with content that helps you work smarter, not harder.We'd love to hear from you: Share
Forget the LinkedIn Algorithm: Top 3 Tips to Find and Make Your Best New Connections
If finding your people or even new people on LinkedIn feels "off," it's time to stop relying on the algorithm and make your own way to find the right people to meet and build your community.In this episode, we share three (3) overlooked places to be proactive vs reactive and build a powerful network of connections and community.We'd love to hear from you: Share with us your journ
Get Over Your Fears About LinkedIn: How to Overcome Roadblocks Creating and Sharing Content
Are you ready to start showing up and even posting content on LinkedIn, but have a LONG list of roadblocks preventing you from stepping out? Those fears are REAL and we've been there too. This episode explores the common fears most of us face on LinkedIn and how to overcome them. Plus, we share some personal fears that have kept us off track and how we get back in the game.We'd love to hea
The Power of a Personal Brand on LinkedIn: PLUS: Our 150th Podcast Celebration
Ready to build and boost your personal brand on LinkedIn? For our 150th episode, we're celebrating 5 years of personal brand building, the mistakes we made, successes we found, all by going ALL IN on the power of a personal brand on LinkedIn.Learn the best tips and the "LinkedIn starter pack" we suggest to solidify your brand. We're excited to share our journey as we cheer you on
Our 'Surprise and Delight' LinkedIn Strategy to Boost Your Visibility & Brand (And It's Not Content)
IN THIS EPISODE: AI and automation on LinkedIn are commoditizing everything, whether it's connections, whether it's comments, whether it's content. There is so much blending into one, making it harder to stand out. In this week's episode, we share our "LinkedIn Surprise and Delight" top strategies to build conversations, connections, communities, and collaborations for y
Are AI Photos & Videos Crossing the Line for LinkedIn Personal Branding?
IN THIS EPISODE:The rise of AI photos and videos is starting to creep into LinkedIn and creating some trust and authenticity issues in our personal brands. We share the latest tech we've seen that are questioning the way we show up and how we should up as human connection. What's real and what crosses the line? We'd love to hear your thoughts on these AI profiles and videos.CONTACT US:
LinkedIn Short Form Vertical Videos: Updates and Content Tips to Elevate Your Personal Brand
IN THIS EPISODE:We share the latest updates and content tips for LinkedIn short-form vertical video format. Learn how to position yourself and your content strategically for real results for brand and business growth.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and Linked
Are LinkedIn Groups Working & Worth It Anymore? The Latest Pros and Cons
IN THIS EPISODE:Should you start and/or join a LinkedIn group or have they lost their way and true purpose? We detail our group experience and what's been our first-hand experience of how they're working (or not) on LinkedIn. We'd love to hear about your experience on LinkedIn groups as well. Send us a DM and let us know.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️
The Most Neglected LinkedIn Profile Section: 3 Tips to Position Yourself Better and Stand Out
IN THIS EPISODE:Is it time to polish your LinkedIn profile? We cover one major area that many of us undervalue and undersell ourselves. Learn tips to optimize your position yourself with these multiple actionable updates we use in our client and speaking/training work. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services
How to Earn a LinkedIn Top Voice Badge: Latest Updates and Insights To Fight the FOMO
IN THIS EPISODE: Do you see others with a blue LinkedIn Top Voices badge on their profile and wonder: how do they get that, what does it mean and how can I earn one? Today's quick tip episode shares the new changes by LinkedIn on the Top Voice program, and better yet, if you have FOMO, we set the record straight with these deeper strategies. CONTACT US: Michelle J Raymond is a globally recogni
How Often Should You Post on LinkedIn? Our 3-Step (Manageable) Sequence to Stay Visible
IN THIS EPISODE: How often is enough or even too much to post on LinkedIn? What's the best ratio to go from invisible to on the radar of those you're here to serve?In this episode, we share the best starter strategy to get going and stay consistent at a pace and timeline that fits your personal and professional goals.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for bu
How to Leverage In-Person Events Using LinkedIn: Steal Our Best Networking Tips
IN THIS EPISODE: Do you attend in-person events, networking meetups, and industry conferences? Valuable connection-building can and should happen before, during, and after each event. In this episode, we share our recent stories, strategies, and tips on how to leverage in-person events for your brand and build relationships on Linkedin and beyond.CONTACT US: Michelle J Raymond is a globally recogn
How This Four-Step Branding Roadmap Can Powerfully Position You On LinkedIn and Beyond
IN THIS EPISODE: Feeling off track on Linkedin and your personal brand? It's likely time for foundational clarity to "recalculate" your goals, positioning, messaging, visibility and more.In this episode, continuing in our "fresh start focus," we share the launch of Michelle B Griffin's new Amazon best-seller, Position Yourself and the first of her Own Your Lane® persona
How to Ensure Your Digital Twin Make The Best First Impression for Your Personal Brand on LinkedIn
IN THIS EPISODE:Are you showing up the same online and on LinkedIn? Whether growing your career, business, or thought leadership, how and where you show up in your brand should be seamless. We share exactly how to create your "digital twin," as MJR says, so that you can be the same online as offline.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth sp
Have You Drifted (or Evolved) In Your Personal Brand? LinkedIn Profile Tips to Get Back "On Brand"
IN THIS EPISODE: As we kick off episode 4, we're focusing on "fresh starts" for your personal and business brands on LinkedIn. If you're feeling off track in your branding, content, connections, and LinkedIn in general, this episode brings you back to basics. Learn how to reevaluate your profile and presence to accelerate you in the new year and beyond.CONTACT US: Michelle J Raym
How to Accelerate Your Brand on LinkedIn in 2025: Our Holiday Wrap Up Episode + Announcement
IN THIS EPISODE: What's in store for LinkedIn, and how can you show up stronger for the new year? We share the year's recap, accomplishments, and how you can accelerate your personal and company brand in 2025 and beyond. Plus, check out our announcement at the end.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her serv
How Unfollowing 'Pages & People' Can Freshen Up Your LinkedIn Feed
IN THIS EPISODE: Did you know LinkedIn takes clues from the pages, people, and content you follow, and that directly impacts your feed? In this episode, we share our recent examples of pruning down our lists to "repopulate" the content and people that appear in our feeds.CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant.
How to Write a Compelling LinkedIn About Section: Our Best Tips to Make Yours Memorable
IN THIS EPISODE: Is it time to refresh your LinkedIn About section? In this episode, we share our best positioning, branding, and writing tips to make yours 'pop' and communicate who you are in a way that feels aligned and memorable. Happy writing!CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit &
The LinkedIn Branding Book Turns 2: Our Updated Tips & Takeaways for Your Personal Brand In 2025
IN THIS EPISODE: For the second anniversary of the LinkedIn Branding Book, we celebrated with a LinkedIn Live stream show and episode that shared the strategic tips to start putting yourself out there and getting visible for your work and ideas. (check out the video episode in the link below)CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and
How to Use The Brand Clarity Trifecta™️for Your LinkedIn Profile: Top 3 Tips to Refresh & Stand Out
IN THIS EPISODE: Your LinkedIn profile is where the business world sees and let's face it, judges you both on the platform in an online search. If your profile is lackluster you maybe be missing out on your full potential and industry opportunities you desire. We share the Brand Clarity Trifecta for the top areas to instantly update and feel clear, confident and credible with your profile.CONT
How the 'Small Wins Strategy' Keeps You Motivated and Focused to Keep Going On LinkedIn
IN THIS EPISODE: There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, it can be discouraging when you're not getting the desired traction. In this episode, we share stories and simple tips so you can reset and ramp up using our 'Small Wins Strategy" on LinkedIn.CONTACT US: Michelle J Raymond is a globally rec
Are You "OverBranding" On LinkedIn (With AI) for Your Personal and Business Brand?
IN THIS EPISODE: We now have access to AI tools that are faster, cheaper, and easier than ever before to enhance our branding on LinkedIn. With innovation comes a cost to your branding efforts. We share how and why you can be off-putting to your ideal audience and our quick tip for generating real-deal (and time-friendly/cost-effective) branding assets.CONTACT US: Michelle J Raymond is a globally
How Becoming a "LinkedIn Giver" Helps You Become the "Go-To" In Your Field
IN THIS EPISODE: With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience? It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise.We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform.OUR BOOK: The Link
LinkedIn Direct Messages: Best (and Worst) Practices to Connect, Captivate and Start Conversations
IN THIS EPISODE: Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can take to avoid the spammier ways to network in the DMs. We share our processes and how you can build genuine connections with LinkedIn messaging.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn f
Does the LinkedIn Verification Badge Matter? Pros and Cons for Your Personal and Business Brand
IN THIS EPISODE: We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, workplace, or educational institution. Should do for the verification badge for your personal profile and business page? If you haven't yet gone through the process, we will share the how, why, and what point in this week's actionable episode.O
Does Content Scheduling Help You Win On LinkedIn? Our Candid Confessions on Planning Ahead vs Posting In The Moment
IN THIS EPISODE: Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling can benefit you and your brand-building effort. Which camp are you in? Please send us a LinkedIn DM and let us know.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is
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