The Creator Class
The creator economy is a $200 billion industry, and this podcast provides a playbook for navigating it. Host Ronit Cohn shares real stories and decisions from his 15 years of experience advising creators on high-stakes deals and partnerships. The show offers insights for creators, their teams, and parents trying to understand this new career path.
Episodes
What a Hollywood Actor Had to Unlearn to Reach a Billion Views a Month
Hollywood actor and digital creator Adam Rose gets a billion views a month.For someone whose career grew up inside the traditional entertainment system, what he's built online now reaches an audience that eclipses many television shows. The biggest TV programs in the world attract a few million viewers and call it a hit. Adam's videos can clear a million views in a matter of hours.But the part of
How Creators Survive After Growth Plateaus
Sean Does Magic grew 1M followers a week for 7 weeks straight. By 21, he had 25M followers across his platforms, billions of views, and a meteoric rise the entire industry was watching. It was also the lowest point of his career.In this episode of The Creator Class, I sit down with Sean for a live strategy workshop on what it actually takes to come back from a stalled career. We unpack the unspoke
This Former Video Game Addict Built an 8-Figure Creator Empire
Kevin Espiritu paid for college with online poker winnings. Then he became addicted to video games. Then he accidentally discovered gardening.Today, he runs one of the largest creator-led businesses in the world—an eight-figure company built around one of the least likely categories imaginable: gardening.What started as a personal attempt to improve his own life grew into Epic Gardening, a busines
The World's Most Influential Beauty Creator Broke Every Rule
The most influential beauty creator in the world built her career by breaking almost every rule she was told to follow.Shima Katouzian has 3.5 million followers. That's a fraction of the platform most top beauty creators have. Yet she's the number 1 creator in the world powering conversation around beauty, number 6 by Earned Media Value globally, and number 3 by impressions. The reason is trust.Sh
What Really Happens After Creators Go Viral
Reza Khan has 6 million followers, 100 hundred million monthly views, and brand deals coming in. By every external measure, he's winning. So why does it still feel like none of it is building toward something meaningful?In the first episode of The Creator Class, I sit down with Reza Kahn, one of the internet’s leading family creators, for a live strategy workshop on the future of his business. We
Career Advice from the Manager Behind YouTube's Biggest Creators
Ronit has dedicated her career to advancing creators. Long before the creator economy had a name, she was breaking down barriers and helping shape an industry that didn't yet exist. For this episode, she flipped the script.Instead of a solo Q&A to camera, she invited 4 creators at completely different stages of their journey, spanning fashion, music, art, and film. While their paths couldn't b
The Editor Behind Billions of Views Says We're Chasing the Wrong Metric
Hayden Hillier-Smith has edited videos watched over 5 billion times.He worked with Logan Paul and Mr Beast at the peaks of both their careers. He won a Streamy. He's shaped how millions of people watch video. He's also spent the last several years convinced that the creator industry is measuring the wrong thing.Views work as a substitute for connection. The chase for more of them is volatile, shal
Why TIME's Most Influential Creator Wanted to Quit Social Media
Joy Cho started Oh Joy! 20 years ago. She was named one of TIME's most influential people on the internet twice, holds the Guinness World Record for the most followed account on Pinterest, published 7 books, and built over 50 licensing partnerships with brands like Target, Band-Aid, and Keds.At the peak of all of it, she wasn't happy. She was projecting colorful, happy Oh Joy! to the world while p
How to Pitch Yourself as a Creator (Jessica Kaylee Live Workshop)
One of the biggest challenges creators face isn't building something valuable.It's recognizing and articulating the value of what they've already built.Over the last five years, Jessica Kaylee helped pioneer a storytelling format that has since become one of the most-watched content genres in the world. What started as a creative experiment grew into a global audience of more than 20 million follo
Why This Creator Walked Away From Everything Creators Chase
Chaz Smith blew up on Vine as a teenager. The watermalone guy. He turned 6 second jokes into hundreds of millions of views across YouTube, TikTok, and Instagram, negotiated his own deals with brands like Doritos while finishing finals at an Ivy League school, and had the biggest brands in the world renewing with him year after year.At the peak of it all, he stopped posting. Right after he made the
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