As Told by Zink
Samantha Zink, founder and CEO of Zink Talent, shares her personal and professional journey, from leaving a fashion PR job in NYC to building a globally known talent management agency. She opens up about the not-so-glamorous realities of PR life, her spiritual growth, and the power of manifesting. The podcast features conversations with influencers, celebrity personalities, and thought leaders in health, wellness, spirituality, business, finance, and dating. Through transparent and transformative storytelling, Samantha aims to inspire and empower others.
Episodes
++ episode 208: life after college, influencer burnout & finding your way feat Mia Holland
What happens when you graduate college, move to LA, and realize you have no idea what's next? This week, I sit down with content creator Mia Holland to talk about navigating your 20s, the ebbs and flows of being a content creator, and figuring out life after college.After eight years of creating content, Mia opens up about the realities of being a full time influencer, dealing with burnout, n
++ episode 207: how to balance Harvard, content creation & going viral feat Jenny Ng
This week I sat down with Harvard student and content creator Jenny Ng to talk about balancing college life with building a career online.Jenny shares how she grew her platform through relatable college, food, lifestyle, and study content, what it’s really like creating while attending Harvard, and how she turned everyday moments into content people actually want to watch.We get into finding your
++ episode 206: the secrets to landing brand deals feat Morgan Lee [influencer marketing]
Ever wonder what brands and agencies are actually looking for from creators? This week I’m joined by Morgan Lee who has 8+ years in influencer marketing to break down the influencer industry from the brand and agency perspective. We chat about how to build real relationships that lead to brand deals, how to stand out at events, why Q4 isn’t always the money maker creators think it is, and the bigg
++ episode 205: how to actually make it as a beauty creator, preparing for holiday and tips on how to get started in the space feat Kilee Kearns
This episode is PACKED with everything you need to know to break into the beauty creator space -or take your career to the next level.Kilee and I chat all things becoming a successful beauty creator: how to stand out, make money, avoid burnout, prep for holiday campaigns, and what to do if you’re just getting started.Whether you’re trying to turn your content into a career or already in the space
++ episode 204: why I launched a creator growth program and who it’s for
I saw another gap in the market: creators who have strong, high-quality content but have no idea how to monetize, attract brand deals, pitch themselves or set their rates.So, I launched a new division within Zink Volt where I personally work with creators through a growth program designed to turn their content and passion into a real business within the influencer industry. From positioning and pi
++ episode 203: expanding across the beauty niche, behind the scenes of being a content creator and how you know you're ready for management feat Haley Konopka
Haley Konopka started creating content in college during the pandemic, sharing what she loved and eventually finding her niche in beauty and skincare. After opening up about her struggles with acne, she quickly built a loyal community of people who connected with her honesty and content.Several years later, Haley has turned her platform into a full-time career and reached a place where management
++ episode 202: monetizing socials in college and why college creators arent doing socials full time post grad feat Camryn Faulkner
I sat down with Camryn Faulkner, University of Alabama student and content creator, to chat about what it’s really like building a platform while still in school. We get into starting social media in high school, navigating sorority life, balancing content creation with classes and a social life, and why so many creators are choosing not to pursue social media full-time after graduation. We also t
++ episode 201: how manifestation, meditation and prayer changed my life and why I am coming back to them
I manifested my company back in 2017/2018, and it was a wild experience watching something I had envisioned actually come to life. It showed me how powerful our thoughts and intentions can be when they're paired with a lot of hard work.But as I became more successful and settled into a life I was happy with, both personally and professionally, my spiritual practices slowly took a back seat. I
++ episode 200: a chat with the ALDO team: how to land a brand partnership, build a full scale campaign, and break into influencer marketing
I know you all would love to work with ALDO on their next campaign, so I sat down with Amanda Amar, VP of Global Brand Strategy, PR + Social Media, and Ellen Molina, Influencer Campaign Lead, to get the inside scoop.We dive into their roles at ALDO, what they look for when casting influencers, how to land a long term partnership with the brand, and why it’s so important to treat your socials like
++ episode 199: how meditation creates clarity & why divine timing is always working feat Aditi Shah of Peloton
What if the opportunities meant for you are already on their way?In this episode, I sit down with Peloton instructor Aditi Shah to talk about the unexpected path that led her to launch Peloton's yoga and meditation programming in 2018 and how one Instagram DM changed everything.We dive into the power of divine timing, trusting your intuition, and why meditation isn't just about sitting i
++ episode 198: what talent managers wish influencers understood
Everyone wants a talent manager, but the truth is not every creator is ready for one.In this solo episode, I'm pulling back the curtain on one of the biggest misconceptions in the influencer industry. From missed deadlines and ignoring campaign briefs to disappearing when it's time to communicate, I'm sharing the behind-the-scenes challenges that talent managers face every day and h
++ episode 197: launching a beauty beverage brand, building a career that evolves, and turning your skills into opportunities feat Pretty Tasty Tea's founder Scarlett Leung
Scarlett Leung [Founder of Pretty Tasty Tea] was given the opportunity to launch a beverage brand and turned it into something personally connected by honoring her grandmother, who always reminds her of the importance of collagen. The result is Alas, a collagen infused iced tea designed to support healthy skin, hair, and nails while delivering results you can actually see.In this episode, we talk
++ episode 196: building a probiotic yogurt brand through social media and street marketing feat Kiki Couchman, co founder of Sourmilk
We love a Gen Z female founder, especially in the food space. Kiki Couchman is definitely one to watch. After co founding Sourmilk, a probiotic yogurt brand, with her best friend, she helped turn it into a standout business through creative self marketing, social media, and grassroots street activations. In this episode, we dive into how they built the brand from the ground up, the marketing strat
++ episode 195: how influencers can get on brands' radar and landing a job in influencer marketing feat Lindsey Hyams [Wellbel Influencer Marketing]
Lindsey Hyams, who leads influencer marketing at Wellbel, joins the podcast to share what brands are really looking for from creators. We dive into how influencers can build long term brand partnerships, make the most of platforms like ShopMy, and the common mistakes that hold creators back. Lindsey also shares where she sees the influencer industry heading and offers practical advice for anyone h
++ episode 194: how to build a six figure business as a micro lifestyle creator feat Samantha Miller
Samantha Miller joined Zink Talent just a year and a half ago and has quickly built an incredible career as a micro lifestyle creator over the past 5 years, earning six figures in just the first two quarters of this year. In this episode, she shares how she found success without niching down, why treating content creation like a real business has been the key to her growth, and the strategies that
++ episode 193: a move to europe, a content journey, and the search for your hustle feat Amanda Rollins
Amanda made a spontaneous move from Boston to Paris and never looked back. Her journey is proof that when you truly want something, you'll find a way to make it happen. Along the way, she unexpectedly fell into content creation and built a career by creating opportunities for herself rather than following a traditional 9 to 5 path.In this episode, we talk about taking risks, building a busine
++ episode 192: how to go full time on social media and build a brand feat Ginger Rose Smith
Ginger Rose shares her inspiring story of starting out in influencer marketing, deciding to give social media a shot herself, and ultimately betting on herself by taking it on full time and signing with management. Soon after, she launched her own brand, Le Favorite. We chat through why she chose the lifestyle creator path, how she got started, the pros and cons of management, and the exact step b
++ episode 191: summer glow up in 30 days step by step
Can you really glow up in 30 days? I put it to the test. In this episode, I'm sharing every product, treatment, appointment, and habit that made a noticeable difference. These are my tried and true favorites, the things that actually worked and are worth the investment.
++ episode 190: the secret to brand trips, dream brand deals & TikTok shop success feat Kelsey Martinez
In this episode, I sit down with creator Kelsey Martinez to talk about what it really takes to land top brand trips, build relationships with your dream brands, and create long term success as a content creator. Kelsey shares her experience navigating the creator industry, the strategies that helped her stand out to brands, and why some creators consistently get opportunities while others don&apos
++ episode 189: making six figures as a micro influencer feat beauty creator Victoria Engasser
Victoria Engasser was one of the very first creators to sign with Friends of Zink. Less than a month after working with her within the non exclusive division, we signed her exclusively. While her audience was still considered micro, we saw something special: an incredible work ethic, a clear content strategy, and consistently high quality content.At the time, we weren't sure how brands would
++ episode 188: on writing, healing, and finding your purpose: a conversation with Karin Hadadan
I came across Karin Hadadan on social media and was immediately drawn to everything she's building. She's a three-time published author, has gone through her own spiritual awakening, and has turned her healing journey into a platform that helps others do the same.In this episode, we get into all of it: how she started writing poetry at 16, the health crisis that led to her spiritual awak
++ episode 187: 1x1 with Almost 30's Krista Williams!
This episode was such a full circle moment for me. Back in 2017, when I first started my spiritual and “girl boss” journey, I discovered Krista’s podcast Almost 30 and instantly became obsessed. This was before spirituality became mainstream and before podcasts were everywhere. I felt like I was following a very similar path to Krista, just a few steps behind, and I consumed every episode and gues
++ episode 186: behind the feed: a conversation with Rudi Berry!
From content creation to personal growth, Rudi Berry opens up about life behind the camera and the realities of being an influencer today. Tune in for an honest conversation about creativity, challenges, community, and the future of digital influence.Rudi Berry // IG, TikTok
++ episode 185: leveling up as a creator: deep dive on growth, strategy, and valuable insights feat Kiara Kacvinsky
I started following Kiara Kacvinsky last year and have been loving her content ever since. She is one of those creators you never get tired of, sharing a mix of her life and the things she genuinely loves. As her platform began to grow, she signed with management and started approaching her socials more like a business.In this episode, we get into everything: growth tips, finding your niche, red f
++ episode 184: the truth about influencer management: q and a
There’s a lot of speculation around influencer management, and creators have plenty of questions. In this episode, I’m answering the ones you sent in!
++ episode 183: the playbook for getting invited to brand trips and coachella
In light of Bieberchella and all the brands bringing creators to the festival, I wanted to share tips and tricks on how creators can position themselves to get invited to brand trips. The key word here is relationships and why building them really matters. This episode is for creators who want to attend more brand trips and understand the reality behind how it all works.
++ episode 182: how the wrong management can actually hurt your career
In this episode, I dive deeper into a topic I often talk about, management. I break down what to look for, what to avoid, and why choosing the right management is so critical. Management matters more than you think. The wrong manager is not just unhelpful, they can actively hold you back, damage your progress, and set your career off course.
++ episode 181: from content to cookbook: growing a following, building a team, launching a cookbook, and standing out as a creator feat Violet Witchel
Violet Witchel began going viral on TikTok during the pandemic and quickly discovered the long term impact social media would have on her life. Six years later, she has built a loyal audience that shows up for her in real life at pop ups, and she is now in the process of writing a cookbook set to release in January 2027. What started as simply sharing what she loved in culinary school completely c
++ episode 180: 1x1 with Abby Price the founder of Abbode!
Abby’s story is one of my favorites in a long time. After graduating, she jumped from job to job in New York, trying to figure out where she fit. Along the way, she faced being underpaid, underestimated, and thrown into some pretty wild situations.But every step pushed her closer to where she was meant to be.Those experiences became the foundation for what she’s building now as the founder of Abbo
++ episode 179: creating a beauty niche, treating socials like a business, and turning manifestation into reality feat Michaela Scott
Michaela began gaining traction on TikTok in 2023 by sharing her beauty routines and go to product finds. As her audience grew, so did the opportunities, leading to major career milestones in 2024 and beyond. In this episode, she breaks down how consistency and treating social media like a business helped her grow, and she shares practical tips from her journey. From becoming the face of a OneSkin
++ episode 178: insider info + all things influencer management feat zink agents Morgan Harvill & Samantha Kite
It’s that time of year again - our annual Zink Talent tell-all is here, and trust us, we don’t gatekeep anything. This episode is packed with insider info, practical tips, and real talk about what’s happening behind the scenes in influencer marketing and management.Grab your iced coffee (or a glass of wine) and join me as I sit down with two of my powerhouse Zink agents, Morgan Harvill and Samanth
++ episode 177: how I launched a new business in 24H and the power of ACTION
In this episode, I’m finally sharing what Zink Volt is and why I decided to launch a new business. After seeing a clear gap in the market, I took my experience and built something I knew had the potential to succeed.Your mindset is one of the most powerful tools you have, and this launch reminded me of that more than ever. Tune in as I break down what Zink Volt is, the vision behind it, and how I
++ episode 176: scaling as an influencer: the role of management and pr, becoming known for your niche, and creating something tangible like a cookbook feat Paige Lindgren
I sat down with content creator Paige Lindgren, who is doing incredible things in the industry. With a growing following across platforms, representation from a major agency, and her own PR team supporting her personal brand, Paige shares what it really looks like to build the right team and step into content creation full time.We talk about becoming an expert in what you teach, building authority
++ episode 175: the real journey from high school creator to full time feat Chloe Felix
Sat down with Chloe Felix to talk about how she built a massive audience in high school by consitently posting, sharing her life, authentic storytelling and rage baiting. Now at 18, she is a full time creator taking it day by day, attending incredible events and partnering with brands she genuinely loves. Let's get into it!Chloe Felix // IG, TikTok
++ episode 174: no perfect content plan - just momentum, becoming a teacher, sharing the process and building a lifestyle driven audience feat Mia Howerton
After posting a simple Amazon haul that quickly gained traction, Mia realized she could turn social media into more than just a hobby. What started as a single video evolved into a profitable side hustle alongside her teaching career. Now working with management, securing brand partnerships, and earning through commission based structures, Mia is building a thriving online presence while pursuing
++ episode 173: from content creator to boutique owner to motherhood: finding her niche and building her biggest year yet feat Emily Harris King
Emily Harris King started creating content in college back when blogs were the platform. She went on to open her own boutique during the peak of the boutique blogger era, and now she is navigating a new chapter as a wife and first time mom. Post boutique, Emily is finding her niche by sharing what genuinely makes her happy and trusting that it will land. That authenticity continues to attract bran
++ episode 172: ready for influencer management? here is what we look for in 2026!
I swear this changes every single year so it felt right to do a refresh. Sharing what we are looking for when signing creators in 2026 and why we launched our Friends of Zink division.
++ episode 171: 1x1 with creator Macy Broyles!
Sat down with Macy Broyles to talk all things content creation, from how she got started to the major milestones along the way. She shares the big goals she’s chasing next, how she’s using her platform as a stepping stone for what’s ahead, and of course we had to dive into her 75 Hotter era plus her absolute holy grail products you need on your radar.Macy Broyles // IG, TikTok
++ episode 170: lets talk wellness, content and fulfillment feat Jisu Kim
Jisu Kim never thought she’d become a content creator. With her family picturing a more traditional career path for her, content was never part of the plan. But after falling in love with sharing wellness and fitness online, things quickly took off and turned into a lucrative career.Even with her success, Jisu realised something was missing. She wanted deeper fulfillment, and for her, that came fr
++ episode 169: creating skincare content, landing dream brands, and the power of just starting feat Syndey Heinemann and Chelsea Larson
Sydney Heinemann and Chelsea Larson have had a huge 2025. From landing their first brand deals to signing with Zink, working with dream brands, going on brand trips, and leaving their 9 to 5 jobs, their journeys have been nothing short of inspiring. I had to bring them on the podcast to talk all things skincare content creation, what it really takes to get started, and how believing in yourself an
++ episode 168: let’s talk about your 2026 rebrand!
A life rebrand in 2026 is not about adding more habits. It is about intentional choices. This episode breaks down why identity comes before aesthetics and how doing less can help you become who you are meant to be.
++ episode 167: let’s catch up and what’s ahead for 2026
As we close out 2025, I am deeply grateful for the challenges that shaped me and the beautiful new beginnings that followed. This year brought clarity, resilience, and the space to envision Zink at new heights. Life unfolds exactly as it should, in its own time, and there is something powerful about trusting that process. There is beauty in resilience and in receiving everything life has to offer
++ episode 166: evolving in the social media era, adapting fast, and using it as a launchpad for starting your own business feat Stephanie Weizman
Stephanie has been a creator since the very beginning, truly growing alongside the social media era. In this episode, we talk about why adapting to new trends is essential, how taking your audience along on your life journey builds real connection, and how social media can be used as a powerful stepping stone to launching your own business.Stephanie Weizman // IG, TikTok
++ episode 165: building a following in high school and college, navigating life, and learning to be vulnerable online feat Julia Thomas
Julia Thomas built her following the second she stopped caring about being cringe online. What started in high school quickly turned into documenting her life in real time, from choosing a college to starting at the University of Miami and everything in between.By showing up consistently and putting herself out there, Julia went from just having a following to becoming a full blown influencer work
++ episode 164: landing a job at form, building a business with your sister, and trying things until they stick feat Kristin Schuppert Danley
Kristin Schuppert Danley is a true go getter and an incredible source of inspiration. In this episode we talk about how she built a home goods business from the ground up with her twin sister, how she landed her role at Form in an unconventional way, and why she is now excited to grow her personal business into fashion. If you are looking for fresh motivation going into the new year, this episode
++ episode 163: 1x1 with Elle Danjean!
Elle has such an inspiring story. She moved to LA to follow her dreams and unexpectedly found her way into content creation, becoming close with the major creator houses in 2021 and earning significant success. Over time, she realized she wanted more structure and transitioned into influencer marketing, where she now brings all of her firsthand experience to the business side of the industry.It is
++ episode 162: leaving college to chase content: the truth about authentic creation feat Mia Marsicano
Had such a fun conversation with Mia Marsciano! Mia originally set out to pursue acting, but along the way she discovered a deep love for content creation. She ultimately made the bold decision to leave college and go all-in on creating - an approach that sparked fast growth and helped her find her voice. Mia is a natural storyteller with a distinct style, sharing her days, experiences, and perspe
++ episode 161: manifesting your dream life, rising from the dark moments, and building a powerhouse social media agency at nineteen feat Hannah Eve
The universe works in wild ways. I first found Hannah Eve on Instagram and was instantly drawn in, then my team sent me her profile saying she would be the perfect guest. They were right.Hannah opens up about building a powerful social media agency at nineteen, landing major brands like The Skinny Confidential, Arrae, Clearstem, and Nurx, and creating opportunities through pure hustle.We dive into
++ episode 160: the magic of letting go: how life works out when you stop forcing it
You know those people who seem to glide through life with everything just falling into place? It’s not “lucky girl syndrome” - it’s the power of letting go. When you release control and trust the flow, life has a way of bringing the right things your way. But when you cling too tightly and ignore your intuition, that’s when you get stuck. In this episode, we’re diving into how surrendering control
++ episode 159: the power of authentic content storytelling + mastering money: what every creator should know feat Christine Elizabeth
I sat down with Christine Elizabeth, also known as The Finance Baddie, to dive into her incredible journey from Wall Street to content creation. Christine shares how she built her brand through authentic storytelling, attracting top-tier partnerships while staying true to her voice. We also get into the details of mastering your money as a creator, from building financial confidence to understandi
++ episode 158: why girls supporting girls matters - and how nyc content creator Izzi Friedman turned it into a movement
Content creator Izzi Friedman immediately caught my eye for the way she brings local women together to meet, bond, and build real connections. She’s been partnering with incredible brands and hosting the most beautiful community events, and her company Girls Girls Club is everywhere. In this episode, we dive into how and why Izzi started the movement, what she hopes to change in the industry, and
++ episode 157: inside influencer marketing: a day in the life and how to land haircare brand deals feat Hannah Cooney [influencer marketing @ Function of Beauty]
If you have ever wondered what it is like to work in influencer marketing for a major haircare brand or you are a creator hoping to partner with one, this episode is for you. We are joined by Hannah Cooney, the powerhouse behind influencer partnerships at Function of Beauty and our good friend, for a fun conversation sharing everything about working in influencer marketing.Hannah takes us behind t
++ episode 156: lets chat self management, strategic pitching, self employment and biz tips for creators feat Piper Phillips!
I’ve been following Piper for a while and absolutely love her content! She truly stands out because she stays authentic - creating and sharing what brings her joy. In this episode, we dive into all things creator life and business: from leaving the 9–5 to go full-time, to mastering strategic pitching, building a personal brand, and thriving as a self-employed creator. Get ready for an inspiring an
++ episode 155: let's chat bridal campaigns, how to rise from intern to ft position within the influencer marketing space, & tips on landing your dream bridal collaborations feat Kimberly Brown [influencer + celeb lead @ The Knot]
We’re back in our New York studio this week and couldn’t wait to catch up with one of our favorite brand partners! Joining us is Kimberly Brown, who leads Influencer & Celebrity relations at The Knot.In this episode, Kimberly gives us an inside look at all the exciting things happening at The Knot, plus expert tips on how creators can collaborate with the brand. With bridal season in full swin
++ episode 154: 1x1 with content creator Sydney Silverman!
I sat down with Sydney Silverman right after NYFW and just before she headed off to Paris Fashion Week. Sydney is one of my favorite creators to follow because of her elevated style and authenticity in the space. In our conversation she shares how she gets into the most coveted shows, her approach to building meaningful industry relationships, and why she has chosen a more elevated and polished pa
++ episode 153: let's chat all things bama rush and being a college creator! feat Alaya Drozdowicz, Ana Barros & Maddie McNeal
For the past two years, my TikTok FYP has been filled with Bama Rush content and I’ve been hooked! It’s been so fun to watch sororities and colleges embrace social media in a big way, though of course, with all the excitement comes a few challenges too.In this episode, I sit down with three incredible Zeta girls who are also Zink creators. They are thriving in the digital space! We chat about thei
++ episode 152: the next social media goldmine: linkedin, niching down and one simple tip every creator should follow to generate more income and longevity in the industry feat AJ Eckstein
When I first saw AJ’s [founder of Creator Match] content about creators landing brand deals on LinkedIn, I knew I had to bring him on the podcast. I already understood that LinkedIn had evolved far beyond a job search platform and is now a place Gen Z loves for connecting, sharing, and following brands. What I did not realize is that creators are now monetizing their presence there with brand deal
++ episode 151: 1x1 with content creator Molly McAdam
One thing about Molly is that she shows up authentically in everything she does, from the content she creates to the energy she shares. I love connecting with women who embrace who they truly are and create from a place of joy and passion, and Molly is exactly that.In this episode, we cover so much including her love for statistics, culture, and meaningful content, her type A routine and why it wo
++ episode 150: leaving the firm behind: redefining success as a creative lawyer feat Briana Williams
Sat down with Lawyer, Creative, and Entrepreneur Briana Williams, whose path seemed destined to be traditional. Harvard Law, big law firms, the whole picture. But even with all the achievements, Briana felt something was missing. The rigid and traditional side of law left her craving more freedom, more creativity, and more purpose.So she took a leap, betting on herself to build her own firm, a spa
++ episode 149: protecting your peace: prioritizing mental health and happiness
It’s been a little while since I last caught up with you all, and I’m so excited to share what’s been going on in my life these past few months. In this episode, I’m diving into an important message: the power of protecting your peace. Learning to set boundaries and be intentional with my energy has made such a difference in my happiness. Pouring into others is a beautiful thing, but it’s just as
++ episode 148: los angeles favorites, starting your social media journey, expanding beyond your first niche & staying grounded in the numbers game feat Tatiana Mekikyan
I sat down with content creator Tatiana Mekikyan to share her favorite LA spots, the story of how she got started in social media, and her journey into more authentic, business-focused niches. We also dive into why it’s important not to get caught up in the numbers, and how to always come back to your “why” and genuine love for creating.Tatiana Mekikyan // TikTok
++ episode 147: from accidental entrepreneur to authentic founder: building a creative agency & beauty brand from scratch feat Andi Alleman
Had such an inspiring conversation with creative agency mastermind Andi Alleman, who shared her journey from beauty brand executive to accidental entrepreneur. One of my biggest takeaways was the power of building relationships - especially while working your 9-5 because you never know when you’ll need to lean on them. Andi also proves that you can start a company without prior experience; if you’
++ episode 146: from corporate to copywriting: building a copywriting business & embracing ai feat Kaili Meyer
I had a virtual chat with Kaili Meyer, the mastermind behind Reveal Studio, a business specializing in high-converting sales copywriting. Kaili shares how she went from a corporate job and writing for major magazines to realizing her true value and launching her own business. What began with just a few word-of-mouth clients soon evolved into a thriving agency.We also dive into the role of AI in th
++ episode 145: from fashion influencer to designer: building a sustainable fashion brand with purpose, authenticity & milestones along the way feat. Lisa Grenn
Sat down with London/Paris-based fashion influencer and founder of Grenn Studio, Lisa Grenn. We chatted about how she got her start sharing outfits during the pandemic, growing her audience over time, and how the fashion industry has evolved - especially around social campaigns and brand collaborations. Lisa opens up about pivoting into beauty while staying true to her signature aesthetic, and how
++ episode 144: the unfiltered life of a full-time creator: leaving your 9-5, finding the right management, setting boundaries with social media & creating what you love feat Abigail Herring
Big fan of Abigail Herring’s content, personality, and realness - which is exactly why I reached out to sign her last year. She’s one of those rare creators you never get tired of watching, and this year she’s absolutely thriving. It was a no-brainer to have her on the pod.In this episode, we dive into how Abigail took the leap from security to full-time social media (spoiler: it paid off), and wh
++ episode 143: insider info + all things influencer management feat zink agents Madison Shaffer & Rose McDaniel
It’s that time of year again - our annual Zink Talent tell-all is here, and trust us, we don’t gatekeep anything. This episode is packed with insider info, practical tips, and real talk about what’s happening behind the scenes in influencer marketing and management.Grab your iced coffee (or a glass of wine) and join me as I sit down with two of my powerhouse Zink agents, Madison Shaffer and Rose M
++ episode 142: 1x1 with business marketing mentor, strategist + coach Madison Tinder
In this episode, I sit down with Madison Tinder to explore her unexpected journey from aspiring sports journalist to thriving entrepreneur. After struggling to break into the sports media industry, Madison pivoted into managing social media accounts - growing them organically and discovering a passion for digital marketing. That passion quickly evolved into a full-fledged business, as she launched
++ episode 141: let’s talk brand trips (and what we’re getting wrong)
Over the past few years, brand trips have started to feel like copy-and-paste experiences—and honestly, we've lost sight of why they existed in the first place. In this episode, I’m sharing my hot take and insights from over a decade in the industry, including years on the brand and PR side. Spoiler: we’re losing the plot. It’s time to rethink the strategy, or risk wasting both time and money
++ episode 140: love island debrief, balancing social media with highschool, trends we love and tips on starting your influencer career in your teens feat Reid Manning
Teen creators are taking over — and Reid is proof! In this episode, we dive into how he launched his content creator journey all while balancing high school. From getting started on social media to our favorite trends, what following you need to start receiving PR, and finding your content style, we cover it all. Oh, and yes... we squeeze in a little Love Island recap too!Reid Manning // TikTok
++ episode 139: letting go of what’s not meant for you, dating with intention before jumping into a relationship, and rediscovering yourself beyond your business
Hi friends! In this solo episode, I’m diving into some powerful lessons I’ve been navigating this year—and felt called to share with you. I’m talking about the art of letting go: how to ask the universe to clear what’s not meant for you (yes, it really works!). I also open up about why taking your time while dating can make all the difference—trust me, I’ve learned this the hard way. Plus, we’re g
++ episode 138: falling for fitness (on purpose): community, obsession, and turning passion into a career feat Alexa Noban
I virtually sat down with fitness, health, and wellness creator Alexa Noban to dive into her journey in the influencer space—how she really built her following, what sparked her start, and how she’s now channeling her passions into building a like minded community in New York. We also get into everything from her sculpted abs (yes, I asked), buzzy health trends, and her newest creative pursuit: po
++ episode 137: 1x1 with content creator Natalya Toryanski!
In this episode, I [virtually] catch up with content creator Natalya Toryanski to dive into her journey from college student to full-time TikToker. Natalya shares how her channel took off during school and the life-changing opportunities that followed. We talk about the highs of social media—creative freedom, connection, and community—as well as the harder stuff, like burnout and dealing with onli
++ episode 136: evolving your look: from 20s to 30s, cool-girl style & launching a styling biz in nyc feat stylist Jordanna Sharp
We sat down in our new NYC studio with stylist Jordanna Sharp to talk all things style—how she launched her styling business five years ago, what working with a personal stylist really looks like, and her step-by-step breakdown for mastering the effortless cool-girl aesthetic. We also dove into key wardrobe staples and trend updates to help elevate your look from your 20s to 30s. Jordanna makes it
++ episode 135: this is...35!
Birthday edition podcast episode! Wow..35..how did we get here?!! Let's yap about what I've learned 20's to 30's and discuss what 35 looks and feels like. In my early 20's I pictured myself working in my 9-5 PR job, married with kids in NYC at 35 and life had other plans- plans that exceeded my wildest expectations. 30's have been so magical and have been my best year
++ episode 134: from 2012 nyc pr hustle to today’s influencer game — breaking in, building cred, and getting noticed feat Marie Cravens [bpcm influencer director]
I sat down with Marie Cravens, Director, Beauty Influencer Relations at BPCM, and quickly discovered we both started our careers in NYC back in 2012. We reminisced about the early PR days, the energy of the city, and how the rise of influencers completely shifted our paths. This episode dives into how influencer marketing has evolved, how to break into the industry today, what BPCM looks for when
++ episode 133: what’s meant for me won’t miss me: the truth behind building a brand, podcasting & energetic partner alignment feat Victoria Alario
Repeat after us: "I only want what wants me."We’re so excited to welcome Victoria Alario back to the podcast — for the first time in three years! We catch up on everything: from the raw and real experience behind launching her own brand in 2022 and building her podcast, to tips on how you can start your own. Of course, we also dive deep into love. Victoria was single when she first joine
++ episode 132: manifest with intention: defining your dream partner
It’s been a minute — let’s catch up! In this episode, I’m sharing what I’ve been learning about love, relationships, and the art of leaning into my feminine energy instead of always operating in alpha mode. I’ve been doing the inner work, breaking old patterns, and getting crystal clear on what I truly want in a partner and in life. This one’s a little more personal, a little softer, and all about
++ episode 131: how to get invited on brand trips, build real connections, stand out for brand deals + the insider scoop from the brand side feat Hayley Podell [head of influencer marketing @ Hero Cosmetics]
Sat down with Hayley Podell, Head of Influencer Marketing at Hero Cosmetics, to get the inside scoop on everything creators are dying to know — from how to land a spot on brand trips, to why showing up at events really matters, to what’s actually happening behind the scenes iin Influencer Marketing. If you're trying to level up your brand relationships and stand out in the creator space, this
++ episode 130: mastering credit cards & point systems to fund all of your vacations feat Cari Padula
Content creator and business owner Cari Padula has cracked the code on using credit cards to fund her luxury vacations — and now she’s sharing her secrets. In this episode, Cari breaks down the basics of credit card point systems, how to maximize everyday spending, and what beginners need to know to get started. Whether you're looking to build credit or dream of booking your next trip on poin
++ episode 129: the evolving influencer landscape – what i’m seeing so far in 2025
Hey, y’all! You know I’m an open book when it comes to all things influencer-related. The space is always changing, and every year brings something new. In this episode, I’m diving into all the latest trends and updates for influencers, talent managers, and brands. Whether you’re looking for insights or curious about what’s going on this year as we wrap up Q1, this episode has got you covered with
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