Home Podcasts Pharma Market Access Insights - from Petauri Evidence
Pharma Market Access Insights - from Petauri Evidence

Pharma Market Access Insights - from Petauri Evidence

Petauri Evidence 74 Episodes Apr 21, 2026

This podcast explores news and insights from global healthcare markets, offering advice on how pharma and medtech companies should respond and adapt their market access strategy. Each episode features insights from Petauri Evidence's associates across global healthcare, along with thought leadership from their market access and HEOR experts.

Episodes

Designing a Global Market Access Strategy Built for MFN
Designing a Global Market Access Strategy Built for MFN Apr 21, 2026 3611 Send us Fan MailHow will Most Favored Nation (MFN) pricing reshape global pharmaceutical strategy? What do emerging Centers for Medicare & Medicaid Service (CMS) models such as GENEROUS, GLOBE, and GUARD mean for launch planning, pricing corridors, and payer expectations worldwide? How should global market access teams prepare for a more transparent and tightly connected pricing environment?MF
LATAM Market Access Unlocked: Insights from Argentina, Brazil, Colombia, and Mexico
LATAM Market Access Unlocked: Insights from Argentina, Brazil, Colombia, and Mexico Apr 2, 2026 3401 Send us Fan MailHow do LATAM healthcare markets differ and what do these differences mean for Pharma and Medtech launch planning? What should global market access teams know to support affiliates in Argentina, Brazil, Colombia, and Mexico? How do evidence requirements, access routes, and payer expectations vary across the region?For global market access teams planning for launch in Latin America (
The Evolving NHS – An ICS Chief Pharmacist’s Perspective
The Evolving NHS – An ICS Chief Pharmacist’s Perspective Nov 17, 2025 1885 Send us Fan MailWhat does the evolving NHS landscape look like through the eyes of a Chief Pharmacist, and how are integrated care system (ICS) pharmacy teams responding?In this Petauri Evidence NHS Whispers session, we put your questions to Yousaf Ahmad (Chief Pharmacist and Director of Medicines Optimisation, Frimley ICS), as he shares how he and his colleagues are responding to the changing NHS
First to Market: Unlocking Switzerland’s Pharma Potential
First to Market: Unlocking Switzerland’s Pharma Potential Nov 12, 2025 2671 Send us Fan MailWhat makes Switzerland a compelling first-launch market for Pharma? How does its healthcare system compare to other European countries? What do manufacturers need to know about reimbursement, pricing, and evidence requirements? How might the evolving Joint Clinical Assessment (JCA) landscape influence launch sequencing?This episode explores Switzerland’s potential as an early launc
Q&A Webinar: The Evolving NHS Landscape in England – From Policy to Practice
Q&A Webinar: The Evolving NHS Landscape in England – From Policy to Practice Oct 13, 2025 3610 Send us Fan MailIn this NHS Whispers live Q&A webinar, Katie Mulholland (Senior Consultant, UK Market Access, Petauri Evidence) speaks to: - Sarah Everest Ford (Programme Director, Health and Care Partnership) - Patrick McGee (Deputy Programme Director for Pathology, Lancashire & South Cumbria) - Prof. Phil Richardson (Former Dorset ICS System Commissioning Director; now Chief Innovation O
Global Pricing and Market Access – Strategies for Success in an Evolving Landscape
Global Pricing and Market Access – Strategies for Success in an Evolving Landscape Jul 18, 2025 3161 Send us Fan MailUncover the forces driving change in global pricing and accessIn this expert-led discussion we explore the latest trends, challenges, and strategic considerations shaping global pricing and market access (GPMA).At Petauri Evidence, our Global Pricing and Market Access Team are growing to meet the increasing complexity of global launch and access, bringing together fresh perspective
Transforming Global Market Access: Smarter Resource Management with Local Affiliates
Transforming Global Market Access: Smarter Resource Management with Local Affiliates Jun 3, 2025 2032 Send us Fan MailDiscover a smarter way to manage and share market access resources with local affiliatesAre your global market access resources scattered, leading to inconsistencies and confusion among your affiliates? In this webinar we discussed how a centralised platform can streamline resource sharing, ensure access to nationally-relevant evidence, and put the resources your local affiliates n
Communicating value to US Payers: Insights for Pharma and Medtech
Communicating value to US Payers: Insights for Pharma and Medtech Apr 29, 2025 3542 Send us Fan MailWhat do global market access teams need to know about the US market? What do US payers expect to hear from Pharma and Medtech companies? What kind of value messaging resonates in the US? How do you prepare for launch in a market as diverse as the US?In this Global Whispers episode, Louise Maddison (Senior Consultant – Global Market Access, Petauri Evidence) interviews some of our c
Navigating market access: Launch strategies and health economic modelling for medical devices
Navigating market access: Launch strategies and health economic modelling for medical devices Apr 24, 2025 2681 Send us Fan MailDiscover how health economics can support successful Medical Device launch, proposition development, and market accessThis episode offers an insightful journey into the world of medical device market access. Specialists from our health economics and market access teams explore the hidden challenges faced by medical devices companies when taking new innovations to healthcare leaders
Navigating US payer evidence needs to optimise market access
Navigating US payer evidence needs to optimise market access Nov 27, 2024 3454 Send us Fan MailWhat clinical and economic evidence do US payers prefer to drive formulary decisions? How can you optimise your chances of preferential access in the US with the right evidence? How should evidence be generated, synthesised, and presented for the US market?In this episode, Clare Foy (Director – Global Market Access, Mtech Access) interviews colleagues Nicole Lodowski (Managing Dire
Best practice RWE approaches to support economic modelling for HTA
Best practice RWE approaches to support economic modelling for HTA Nov 20, 2024 3593 Send us Fan MailHow can real-world evidence (RWE) support health technology assessment (HTA)? Can real-world data (RWD) supplement clinical data? How can RWE be used to solve common challenges with treatment comparison?Here, Mtech Access are joined by experts from Arcturis and Delta Hat. Dan Howard (Associate Director – Health Economics, Mtech Access) shares some of the challenges that our clients
NHS winter planning 2024–25 – Engaging with NHS decision-makers through Autumn to Christmas
NHS winter planning 2024–25 – Engaging with NHS decision-makers through Autumn to Christmas Nov 18, 2024 3770 Send us Fan MailHow is the NHS preparing for winter? Which challenges are the most pressing for NHS decision-makers? How can industry best engage and support NHS decision-makers in the next few months?In August, Karen Cooper (Senior Consultant – NHS Insight & Interaction, Mtech Access) was joined by Jo Turl (Former Director of Commissioning, Devon ICS) to explore these challenges.Jo and Karen

Recommended