Marketing by Shelby
In this podcast, Shelby Leigh, a bestselling author and marketing coach, shares strategies for creatives to grow their audience and sell their work on social media. Drawing on her experience of building over 500k followers and selling thousands of books, she offers practical tips for authors, musicians, artists, and photographers. The show focuses on social media marketing and monetizing creative work.
Episodes
Emails That Sell on Autopilot (Beginner & Advanced Email Automations)
What if your email list was making sales for you, even on the days you don't post, don't show up, and don't think about marketing at all? That's what a well-built email automation system does. And Brevo is the tool to help you do just that! Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby
What to Post This Week: 7 Content Ideas for Authors & Artists
If you've ever sat down at a blank page trying to think of what to post this week on social media as an author, artist, or creative, this video is going to help you solve that problem... for this week at least! If you want this problem solved every week, join the Creative's Content Club, open for enrollment now through August 12!https://marketingbyshelby.com/clubWe haven't been open to
These Authors and Artists Went Viral (Here's Why!)
Ever scroll past a post from another author or artist and think, "Why did that one blow up?" In this video, I'm breaking it down for you. I went through real high-engagement Instagram posts from authors, artists, and a musician, including reels and carousels. And today, I'm walking you through exactly what makes each one work: the hook, the format, the storytelling, the structure
Why Your Views Are Up But Your Followers Aren't (Q&A)
Open me for additional resources mentioned in today's Q&A! Is success really about talent and luck, or is something else going on? I'm answering real questions from authors and artists in my community on mindset, growing followers that actually convert, and marketing your work when it doesn't fit neatly into one category.In this video, I'm answering marketing questions submitte
The Real Reason Nobody Is Opening Your Email Newsletters (Fix This First)
To write great emails, you need a great email platform. Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelbyYou can write the best email newsletter ever, but what's inside your email won't matter if they're not getting opened. Subject lines and pre-header text are a crucial part of writing a grea
How to Write Hooks That Actually Stop the Scroll (With Examples for Authors & Artists)
In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human connection!Want to never start from scratch with your social media posts? Check out the Social Media Suite 2.0, a powerful collection of months of templates perfect for authors and artists, created by me and our human designer,
Instagram 2026 Update: What's New
In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about:- Instagram carousels versus reels- interesting stats about watch time and engagement- how to get more interactions on your post- what size accounts are finding it easiest to grow in 2026 - and moreGet the full study here from Metricool: https://metricool.com/instagram
Content Repurposing for Creatives: Work Less, Post More
Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelbyContent repurposing for creatives is the single biggest time-saving shift I recommend to every author, artist, and maker who feels like they can never keep up with posting. If you've ever thought "I just don't have enough time to be
Unpopular Opinions Every Author & Artist Needs to Hear
I’ve been in the creative marketing space for over 10 years, and there are some opinions I’ve sat on for a long time: things I believe but don’t always say. Today, I’m saying them. Some of these might ruffle feathers. Some might be things you’ve thought yourself but haven’t heard anyone say out loud yet. Either way, I think they’re worth talking about.Whether you’re an author, artist, or maker, so
Book & Art Marketing Q&A: I Feel Invisible. HELP!
Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions.In this video, I'm answering the most common marketing questions I receive from the creative entrepreneurs inside my membership — covering content strategy, social media growth, getting more engagement, book reviews, and how to
What to Do When Social Media Stops Working
Own your marketing in 2026. Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelbyIf your reach has dropped and nothing seems to be working anymore, this video is for you. I'm breaking down exactly why social media has changed, the three channels that are working well social right now for author
10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen
This week, I'm interviewing one of my students, a children's book author, Sherry McMillan! We covered the three marketing avenues she leaned into, how she built her Instagram presence using my Accelerate Your Author Instagram guide, and one of my favourite parts — how she successfully gets her books into retail stores.Whether you're just starting out or looking for your next breakthrou
Don't Start Your Art/Book Marketing From Scratch Every Month (Do This Instead)
If you've been wondering what it actually looks like to have consistent marketing support as an author, artist or maker, this video is your behind-the-scenes tour. I'm walking you through everything inside the Creative's Content Club: my popular marketing membership that isn't just a course. It's a hands-on step by step marketing system with new tools, trainings and templates e
5 Content Ideas That Will Get You Sales (Not Just Likes)
Getting likes is nice but getting sales from your content is the goal. In this video, I'm giving you 5 specific content ideas that are designed to move people from "I love your stuff" to "I just bought your thing" — and they work whether you're on Instagram, TikTok, YouTube or somewhere else.These are the kinds of strategies I teach inside the Creative's Content Clu
Authors/Artists: Sell Without Feeling Salesy
Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby🎉 Want to go deeper? I'm hosting the Sales Made Simple Summit — a FREE 3-day virtual event April 20–22 with 15+ experts sharing their best sales strategies for authors and artists. Register here: https://marketingbyshelby.com/summitDoes selli
The 3-Part Marketing Method Every Author and Artist Needs
FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summitIf marketing has ever felt like too much (too complicated, too time-consuming, or just not designed for creative people like you) this video is for you.In this video, I'm sharing my ABC Marketing Method: the simple three-part framework I use with authors, artists, and makers
2026 Guide to Email Newsletters for Authors & Artists
Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelbyWhile you're here, grab my FREE List Growth Starter Kit: https://www.marketingbyshelby.com/freebie In this episode, we're talking about how the tangible steps you need to take to get started with email marketing - one of the TOP marketing
Go Viral on TikTok (for Authors & Artists)
Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks. No matter your age, niche or genre, TikTok can be a fantastic platform for growing your audience and finding customers. And remember, you don't need to go vi
Why These Authors and Artists Are Going Viral
Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/momentumIn my work as a marketing teacher, I've audited and analyzed THOUSANDS of pieces of content. And in this video, I'm going to show you some current popular posts on Instagram and break down WHY they work so well. We'll look at sales p
This Debut Author Sold 300 Books in Two Days
In this interview, I chat with Creative's Content Club member, Kendra Pecci, about her book launch strategy that resulted in hitting her goal of 300 sales within 2 days of her book being available, and how she's now reaching new readers on social media. We dive into a post that's gotten over 11,000 views and brought in new followers over time thanks to The Creative's Content Club,
How Much YouTube Paid Me in One Year with 12k Subscribers
Curious about how much YouTube pays a creator with about 12,000 subscribers? In this video, I take you behind-the-scenes into my YouTube channel dashboard to show you my total revenue, monthly breakdown, comparison to the previous year, and a real look at which videos brought me the most revenue.Plus, I share more about my real strategy with YouTube: how it brings me new leads and how my brand dea
5 changes to make in your 2026 social media content
If you're feeling like social media is shifting, you’re not imagining it. In this video, I’m sharing 5 important things to change or incorporate in your social media content strategy in 2026 so you can keep growing without losing your voice or energy. Whether you're an author, artist, or creative entrepreneur, these shifts will help you stay aligned and effective.We’ll cover:- Why incorpor
Launch Your Author or Artist Career in 2026 (Step-by-Step)
JOIN THE CREATIVE'S CONTENT CLUB: OPEN FOR ENROLLMENT NOW! Work with me on your marketing in 2026! With our monthly content plans, step-by-step trainings, and access to me (Shelby!) as your marketing coach for quick answers and personalized feedback.Enrollment closes soon. Join us at: https://marketingbyshelby.com/club Ready to finally launch or grow your author or artist career in 2026? This
My Daily Routine for Motivation & Consistency as a Creative Entrepreneur
Ready to stay on track with your goals in 2026? Use FocusedSpace for daily accountability, coworking, and goal setting. Use code SHELBY to use FocusedSpace for just $2 a WEEK! https://get.focused.space/shelbyAs a creative entrepreneur, staying consistent and motivated can feel impossible some days, especially when you're juggling all the things. In this video, I’m sharing my favorite strategie
A Week of Social Media Ideas for Authors & Artists
In this video, I’m walking you through a full week of social media content ideas for authors and artists—designed to help you grow your audience, build a personal brand, and sell your work in a way that feels authentic (not forced). We’re talking about what actually works in 2026 and beyond, why building a personal brand matters more than ever, and how to rotate content using my Show, Sell, Storyt
8 Income Streams I Made Money From This Year
In this episode, I walk you through the 8 income streams I have as an author with a personal brand, as well as a creative with a marketing company that has grown to over 9,000 students. You'll hear what the 8 are, what percentage of revenue they made up in my business this year, and more.What was your primary income stream in your creative business this year? Are you looking to add one in 2026
4 Steps to Better Marketing in 2026
In this video, I'm talking about something very near and dear to my heart: building momentum for your marketing and business... and actually keeping it! We'll talk about the 4 steps to creating momentum and the elements crucial to marketing that works.At the end, I'll invite you to check out my new program, the 4-Week Marketing Momentum Accelerator, where I'm working closely with a
My Biggest Creative Business Mistakes (So You Don’t Repeat Them!)
Ready to make 2026 your year to use email marketing effectively? Sign up with Brevo, an easy email marketing tool! Use code BYSHELBY to save 50% on their Starter and Standard Plans for the first 3 months: https://get.brevo.com/byshelbyThanks to Brevo for sponsoring today's video! #BrevoPartner I’ve made plenty of mistakes in my creative business—and in this honest video, I’m sharing the bigges
Everything I Tried in My Creative Business This Year
This year, I ran so many creative business experiments—social media tests, email marketing tweaks, giveaways, sales strategies, and everything in between. In this video, I’m breaking down what actually worked, what totally flopped, and what I’d absolutely do again. Whether you're an author, artist, or creative entrepreneur, this recap will help you plan smarter for next year and skip the mista
What's New With Instagram & How to Get Results
Open me for details on how to grow your Instagram following and get more reviews and testimonials!Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/. Thanks to Shoutout for sponsoring today's video!In this week's episode, we're talking about what's new with Instagram's algorithm, how to shift your strategy to get be
How to Run a Successful Black Friday Campaign
Let's talk about how to run a successful campaign and the 5 types of content you need to share in order to get your customers ready to buy, whether you're hosting a Black Friday sale, a launch or another type of marketing campaign.Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/. Thanks to Shoutout for sponsoring today's
4 Things to Do Now for 2026 Business Growth (for Product-Based Businesses!)
Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this video!In this week's episode, we're talking about 4 things you should do now and through the end of the year for 2026 growth for your product-based businesses like artists, authors, and makers. I'll share what each one is, why it's important and
How to Make Sales from Your First 3 Emails (Email Marketing Guide!)
In this episode, I'm sharing one of my favorite ways to use email marketing, save myself time, and welcome in new subscribers in a way that makes them excited to learn more about my brand, my offers, and open future emails from me! I break it all down in this new episode so you can learn everything you need to know to get started.Get 30% off for the first 3 months of Omnisend with code SHELBY3
Grow Your Email List Before 2026
In this week's episode, learn why email marketing is a non-negotiable in your marketing strategy, how to grow your list (with different lead magnet examples!), and what isn't as effective for growing lists anymore! Stay tuned for next week where we'll dive deeper into email marketing automations and strategies. Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://
300,000 Sales: Relaunching a bestselling book!
THE CREATIVE'S CONTENT CLUB IS OPEN FOR ENROLLMENT THROUGH OCTOBER 15! Join my popular marketing & mentoring program for support, trainings, templates and more to help you make Q4 your best season yet! https://marketingbyshelby.com/club In this episode, I'm talking to author and Creative's Content Club member, Kimberly King, about the relaunch of her body safety children's book
Black Friday Promo Ideas to Increase Sales (great for product-based businesses!)
In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts!If you missed part 1 of this se
Do This Now to Increase Your Sales (before 2025 ends!)
In part 1 of this holiday/Black Friday promotion series, I'm talking about the 5 things you need to do to increase sales before the end of the year. As creative, product-based businesses, Q4 can be one of the best times of year for our sales and growth. Get ready for it!We'll talk about:-Growing your audience now so they're ready for Q4-How to position your products so people buy them
How I'm Taking 6 Weeks Off My Business (without losing progress or sales!)
A few years ago, I never thought I'd be able to take time off my author business or marketing business because I was working so much, but this summer, I have 6 weeks of travel and am enjoying every minute of it!In this week's episode, I'm sharing the 4 different steps I took to prepare my business for time away, so that I wouldn't have to work much while traveling and so that I cou
Watch Me Coach An Author On Book Marketing!
In this glimpse into a coaching call, Shelby helps author and Club member, Nidhi, navigate some of the most common questions from creatives: how important is an author website, should you blog regularly, when is the right time to run Facebook Ads, how to navigate being multi-passionate and writing both fiction and nonfiction, launching a new product and how do you decide between KDP Select and goi
What I Changed to Grow My Business and Revenue This Year
Let’s talk business strategy—specifically, what I’m experimenting with this year in email marketing and overall business direction. This is part 2 of a 2-part series on shifts I'm making in marketing and business this year! Here's part 1: https://youtu.be/uafzYKagdZY In 2025, I’m focused on trying new things, adapting to what works now and having more fun in the process. In this episode, I
Social Media Experiments I'm Trying in 2025 (That Are Actually Working!)
2025 is my year of experimenting—and in this episode (part 1 of a 2-part series!), I’m sharing exactly how I’m switching things up on social media. From new content formats on Instagram to rethinking engagement and storytelling, I’m walking you through what I’m testing right now and how it’s working.If you’ve been feeling stuck or uninspired with your content, I hope this gives you ideas and permi
How Marketing Can Change Everything For You (And how it did for me!)
In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. In this episode, I’m sharing the real impact of marketing my work as a creative: how showing up led to life-changing opportunities, deeper connections with readers, and messages I’ll never forget.Inside this episode:→ Why visibility matters more than ever→ How I’ve marketed my bo
Instagram Changed in 2025: What You Need to Know
This week, let's talk about the drastic changes we've seen in social media over the last 12 months: lower engagement, more unfollows, fewer likes. What's going on? Is this all normal and what we should expect from now on?In this episode, I'm sharing my why these changes are a good thing and how you can get more visibility on your posts moving forward.If you want to learn about the
Stop falling for these myths (Focus on THIS instead!)
Today I'm sharing 6 marketing myths about launching, social media, and sales that could be holding back your growth and success. I'll break down the myths, what they are, and what you should focus on instead. Even if you pick one or two of these to focus on, you'll see a big difference in your results AND your time spent on marketing.Subscribe to my email list, Marketing Monday: https:
How I Plan My Days & Weeks As an Author & Business Owner
In this episode, I'm sharing how I plan my days and my weeks to get more done in less time, to stay focused, and to make sure I'm always working on things that make an impact on the growth and revenue of my businesses. As an author and business owner, I manage two different brands' content, marketing, products, and more, so I've had to learn how to streamline my process.I hope this
3 Must-Try Marketing Methods in 2025
This week, let's chat about 3 marketing methods you should try this year and beyond! These 3 methods are a huge opportunity to reach new people in free and low-cost ways. We'll talk about social media marketing, email marketing, podcasting, the costs associated with each and how to get started with them.JOIN THE CREATIVE'S CONTENT CLUB for success paths on each of these marketing metho
Starting a Creative Business From Scratch
In this episode, I asked a very special creative, who is new to selling their art, what questions they have (that I didn't see ahead of time!) about getting started with selling, marketing on social media, creating their website and customer experience, and much more! It's a very special episode because the special guest is... my husband! He's a drone photographer and sells panoramic c
How I Make Sales with One Email: Email Marketing for Beginners
If your emails aren’t getting opened, you’re missing out on engaging with your audience in a place they always go: their inbox. There are a few things we can do to make sure our emails get opened and read and engaged with, so in this episode, I’m sharing 4 of my favorites for writing great emails.Watch last week's episode about email marketing fundamentals: https://youtu.be/J84ogfLaiYs Get on
Email Marketing for Product Sellers: Step by Step Setup
I’ve sold out of signed books by sending one email. On a slow sales day, I've been able to send one email to my list and get dozens of sales, completely changing the course of that week.That's the power of email marketing, and building an email list is something I wish I hadn't put off the first few years of my creative journey. Today we’re talking about the fundamentals of getting sta
How to Sell Without Being Salesy
Are you not marketing your work because you're afraid of feeling salesy or self-promotional? In this episode, we're going to talk about how to sell without feeling salesy, including mindset tips because that’s where it starts, and then tangible tips and strategies to incorporate in your marketing to make the sale!Thanks for listening to today's episode. Here are additional resources to
Authors: How to get more readers for your book!
Today we're talking about the 5 things every author needs to sell more books - these are crucial! GET $5 OFF YOUR MANUSCRIPT REPORT: USE CODE SHELBY5 here with my affiliate link: https://manuscriptreport.com?atp=shelbyMany authors and publishers miss out on sales because they don't have a strong book summary, well-written hooks, or the right keywords. ManuscriptReport.com has solved this p
Make These 4 Social Media Profile Updates Today
Every month, there are 4 different things you should review to make sure you are putting your best foot forward on social media! They only take a few minutes each, but will make your social media much easier for your new followers to navigate and make a purchase, which is ultimately what we want!Listen to this episode for the 4 things you can do today to freshen up your feed on social media.During
2025 Social Media Trends, Predictions and Research
This week, I'm breaking down the latest social media data to make it more digestible for you! All data came from Metricool's social media study which can be found here: https://metricool.com/social-media-study/You'll learn which platforms are easiest to grow on, had the most reach and shares, which platforms get the most clicks, and more to inform your social media strategy this year.I
Trial Reels on Instagram: Step by Step Tutorial and Strategy Tips!
Trial Reels are a fantastic new feature on Instagram to reach more non-followers, test out content and more. In this episode, you'll learn what Trial Reels are, how to use them with a step by step tutorial, and we'll talk strategy and different ways you can incorporate them into your Instagram social media marketing plan.Thanks for listening to today's episode. Here are additional reso
How To Turn Your Followers Into Raving Fans
This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in!
During today’s episode, I mentioned this, which will you learn 5 ways to get your followers e
Steal My 2025 Instagram Strategy
I'm making some changes to my 2025 Instagram posting strategy and in this episode, I'm explaining the latest Instagram updates and what I'll be doing differently with my posting strategy this year. From a new Reels strategy, to changes in post size, and even changes to Highlights, we're covering it all in this episode.
During today’s episode, I mentioned this, which will give you a
5 Easy Social Media Ideas When You Don't Know What to Post
You know that social media is a great tool for finding new followers and customers, and making sales, but it can be hard to stay consistent and come up with new ideas. If you're feeling stuck, this week I’m sharing 5 easy and actionable content ideas that will pull you out of your creative rut. Whether you’re an author, artist, or maker, these strategies will help you keep marketing consistently e
Revealing My Expenses As An Author & Business Owner
Check below for deals on my favorite software and tech! In this episode, I'm breaking down exactly what I spend money on in my business to grow! From people & labor, to software & tech expenses, marketing & advertising, and more, I cover what I spent money on in 2024 as an author and online business owner with over 7000 students.
Watch my income stream breakdown for 2024: https://yout
8 Income Streams for Authors and Creatives in 2025
I'll be taking on a limited number of 1:1 business & social media coaching clients in 2025! If you'd like to work together to grow your business, add a new income stream, strengthen your social media, create a course, or something else, please apply here: https://forms.gle/8g2dkHCqZT3hn1pi9
As an author, artist or creative, diversifying your income is a great way to make more money and ensure
Book Marketing on Social Media - How to Grab Attention in 10 Seconds
One of the challenges of social media is capturing your audience in a short time frame. We have just a couple seconds to grab attention, so I challenged the members of my marketing community to write a description of their product in 10 seconds or less. In this episode, I give feedback to help you improve your ability to be concise and attention-grabbing, whether you're selling books, art, or some
Your 2025 Social Media Marketing Strategy
This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in!
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing jo
7 Ways to Sell Products Without Paid Ads
So you want to make more sales of your books, art, or handmade items, but you're not sure where to start? Start with this episode and pick 2-3 strategies to focus on! We'll cover 7 marketing strategies to try that don't require spending money on paid advertising, which can hold back a lot of businesses from growing.Resources mentioned:
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How Much YouTube Paid Me In One Year
This week, we're diving behind the scenes into my YouTube analytics and looking at how much money I received from AdSense on YouTube with about 7,000 subscribers in the past 12 months! I'll cover my top videos, how much I made from those videos, how much I made from Shorts, and talk about my journey thus far with YouTube.
During today's episode, I recommended that you listen to this, which will sh
My 2025 Social Media Predictions
This week, I'm sharing my predictions for the future of social media in 2025. I've already noticed some big changes in how people are interacting on social media, so let's dive in and look at what could be in our future very soon!
During today's episode, I recommended that you listen to this next, which will help you learn the best way to build your author career: https://www.youtube.com/watch?v=-
Answering your marketing and publishing questions
In this episode, I'm answering your questions about social media marketing & publishing like "Which social media platforms should I use?" "What is the self-publishing process vs traditional publishing process?" and much more!
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: h
How I Prepare for Author Events & Book Signings
If you're anything like me, book signings, author panels, and readings, can be a bit intimidating! But I've done my fair share - from being a guest at one of the largest book fairs in the world in Sharjah to local book signings right at home - I've put together the 5 things authors should bring/prepare for when doing book signings, readings, festivals, or any other author event!
Thanks for listen
Talking About Yourself
This is a segment of a training session I recently did for authors - all about how to talk about yourself on social media, get over that fear, and reframe your marketing to focus on your target reader. We cover a lot in just 10 minutes, including selling tips, too!
During the episode, I mention listening to this next, all about my author journey, how I sell books, and how I grow my community: http
Social Media Mistakes that are Holding You Back from Sales & Growth
Mistakes are part of every creative's journey and there are many mistakes to be made when it comes to social media marketing... and that's okay! I'm giving you some tough love to stop holding yourself back with the little things that don't matter and start focusing on what does matter. Not sure what matters when it comes to marketing and where to spend your time effectively? Then this episode is f
Marketing Tools I Use Every Week as an Author
In this episode, you'll learn about the tools I use weekly to consistently put out weekly email newsletters, consistent social media content, PR opportunities, get more comfortable filming myself and more! Some are social media related, while others are helpful for any type of marketing. I hope you find some new tools to use to sell more with less hassle.
RESOURCES MENTIONED:
October Marketing C
Welcome to the Marketing by Shelby Podcast!
Welcome to my podcast! I look forward to speaking with you each week.
Below are some additional resources to explore so I can help your marketing journey!
Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie
If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It
8 Easy Ways to Make More Money as an Author
Besides making money from books, there are so many other income streams for authors to increase their profits and income. In this episode, I'll cover 8 ways I've made more money as an author, from add-ons to your books, building a paid community or membership, utilizing your expertise, and more. Being an author is a business, and in any business, there are ways to increase your income and
How I've Sold Over 60,000 Books: My Author Journey
Today, I'm sharing with you my author journey, from before my first book was written, through to now, four books and tens of thousands of sales later. I've never sat down and just talked about my full journey, the ups and downs, and the learnings I've had along the way, so I hope you enjoy this chatty episode!
RESOURCES MENTIONED & HOW I CAN HELP YOU!
THE CREATIVE'S CONTENT
Sell More Books With These Social Media Strategies
This week, I chatted with Paula Banks, children's author, who is embracing marketing and social media and getting results because of it! We're talking about social media marketing, book launching, getting your book into libraries, finding an illustrator for a children's book, and more in today's episode!
Resources mentioned (and loved by Paula!):
THE CREATIVE'S CONTENT CLUB IS
The Latest Instagram & TikTok Updates - September 2024
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!
FREE SOCIAL MEDIA CLASS:
Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at https://marketingbyshelby.com/freebie
My marketing community:
THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support
Don't Make These Author Instagram Mistakes
In this episode, I look at YOUR Instagram pages and share the common mistakes you might be making, but that can be easily fixed today! I'm sharing my tips and tricks to help you improve your author Instagram, because it is a great place to build connection and community with readers - and make sales too.
Tune in to today's episode for a review of my clients' Instagram pages, ways to i
How to Get Your Book Into Stores & Connect With Readers
This week, we're talking to romance author Mary Belle about book launch strategies for her latest book, how to get your book into local stores and set up book signing events, connect with readers on social media and more!
Be sure to use code SHELBY50 to get the special introductory rate for Mary's course mentioned in this video. You can find the course here: https://marybellebooks.com/book
How to Revive a Dead Social Media Account in 3 Steps
This week, we're talking about reviving a dead social media account, including how to know when it's time to start over, 3 steps to reviving your account's profile, content and engagement, and how long it will take to start reviving your account. This episode is for you if you're looking for a step by step to reviving your social media account - whether it's on Instagram, TikTo
This is What You Need in Your Author Newsletter
Author newsletters are a powerful tool for building your community of readers and making sales of your book! But a lot of my clients get stumped on what exactly to put inside their newsletter, which prevents them from sending them out and engaging their readers. In this episode, I cover everything you need, from what to actually put in your newsletter, what tools and platforms to use, what newslet
How I'd Grow My Social Media Audience From Scratch
So you're gearing up to launch your first product, but you don't know what to post on social media to grow an audience? Here's exactly what I'd do if I were starting on social media from scratch and didn't yet have a product or book to sell!
The Lifetime Launch, the step-by-step 1-hour video course to launching a creative product! Plus, you'll get templates for your launch
Answering your book marketing questions
This week, I'm answering your marketing questions, like "How do I build a community?" "I'm a new author. Where do I start?" and "Where's the #1 place I should focus my marketing efforts?"
So let's get into it! And if you want to learn more from me about marketing, and join a space where you can always get your questions answered...
The Creative's
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