The B2B Marketing Gap Podcast

67. The Right Number of Marketing Strategies (It's Not What You Think) Jul 9, 2026 00:21:58 B2B Breakthrough Academy (doors close 15th July): ⁠https://b2bjade.com/breakthrough-academy⁠If you're a B2B marketer running ten different strategies at once and wondering why nothing's working, this one's for you. I'm breaking down the exact number of marketing strategies you should be focusing on, the difference between strategy and tactics, and why doing less almost always gets you better resul

66. Do this and be happy at work Jun 6, 2026 00:19:12 Learn more at www.b2bjade.com/links

65. Stop building marketing strategies to impress your leaders Apr 16, 2026 00:32:08 Did you build your marketing strategy to impress leadership in a meeting, or to actually use it?Deep breath. Be honest.Most marketers rush through building their strategy, cramming in everything leadership asks for so they look good in the presentation. Then it gets filed away, never referenced again, and you're back on the task wheel wondering why nothing's working.📚 Get the Strategic Mar

64. The best (and worst) way to write a b2b marketing strategy in 2026 with AI Apr 9, 2026 00:26:44 Marketing strategy in 2026 isn't just about adding AI to your toolkit - it's about stripping back everything that's stopped working first.🔗 Join the waitlist for the May cohort (doors open 28th April): https://b2bjade.myflodesk.com/x1ac1s40a3 📘 Grab the Strategic Marketer Kit: https://b2bjade.myflodesk.com/wlihflj5vmExplore The Academy: https://b2bjade.com/breakthrough-academy In this

63. Why your marketing strategy isn’t working Apr 1, 2026 00:31:53 Join the waitlist for B2B Breakthrough Academy [11th May Start] > https://b2bjade.myflodesk.com/x1ac1s40a3Get the Webinar Replay and Strategic Marketer Kit > https://b2bjade.myflodesk.com/wlihflj5vm

62. Why most b2b marketers feel stuck (and how to become strategic) Mar 19, 2026 00:30:48 You're working hard, but leadership doesn't listen. Priorities keep changing, and when someone asks what marketing should be doing, you freeze. I call this challenge the b2b marketing gap and in this video I'll break down exactly how to overcome it.Join the free live class: https://luma.com/mdkyvh01 Join the waitlist for B2B Breakthrough Academy April cohort: https://b2bjade.myflodesk.

61. Strategic Marketer vs Marketing Manager | Lauren's story Mar 12, 2026 00:37:20 When marketers want to become more strategic, they think they need to do more - learn more skills, achieve more, tick more boxes.But becoming a strategic marketer is actually about learning what to throw away.Link for 26th March live class "how to become a strategic marketer" > https://luma.com/mdkyvh01 Get notified when B2B Breakthrough Academy doors open > https://b2bjade.myflode

60. Get promoted to head of marketing | faster than you can say pay rise Mar 5, 2026 00:21:34 If you want to get promoted to head of marketing or marketing director and you work in a b2b company, this video is going to help you figure out where to put your focus and where your blocks might be - so that you can untangle things and get that promo!👉 Sign up for my webinar on Thursday 26th March on "How to become a strategic marketer" 11am UK time (GMT) https://luma.com/mdkyvh01👉 Reg

59. How to get growth from marketing | when all your time is spent reacting Feb 26, 2026 00:28:07 B2B marketers are pulled pillar to post with marketing ideas and campaign suggestions, they aren't getting the time to build a strategy they can deliver. In this episode I break down why this happens and what can be done.👉 Register your interest for the April Cohort of B2B Breakthrough Academy mentorship course https://b2bjade.myflodesk.com/x1ac1s40a3👉 Get notified when The B2B Club monthly me

58. The real definition of marketing (and how to do it properly) Feb 21, 2026 00:40:40 In this episode, I'm breaking down what marketing really is, how it's defined, and why so many people are getting it wrong.According to the Chartered Institute of Marketing, marketing is about identifying, anticipating, and meeting customer needs while making a profit. But what does that actually mean for your business?👉 Free B2B Strategy Scorecard - find out how strategic you are: https:/

57. The best b2b marketing strategies for 2026 Feb 10, 2026 00:43:08 If you're feeling overwhelmed by all the advice out there on the best best new b2b marketing strategies for 2026 - then you're probably wondering how you're supposed to do everything with limited resources - and maybe feeling like a failure because you can't.This video is going to undo that.After 20 years in B2B marketing, I'm sharing what actually works in 202 - without the ov

56. Why I stopped using SMART marketing objectives Feb 4, 2026 00:46:59 "Get more leads" is NOT a marketing objective.If you've ever rushed through setting your marketing objectives just to get to the "real work," this episode is going to change everything.📚 Grab the free resources mentioned in this episode:Strategic Marketer Scorecard (17 questions + mini crash course): b2bjade.com/resourcesLeadership Pitch Guide (includes CPD info): b2bjade.c

55. 2026 is about minimalist marketing Jan 27, 2026 00:36:41 In this episode, I'm talking about why decluttering your marketing plan is so important, now more than ever.Your leaders think that being everywhere means you're more likely to get seen. But actually, the opposite is true. When you spread yourself thin across lots of activities, none of them actually stick.In this episode, I cover: ✅ Why we're so stressed at work (and what to do about

54. The easiest way to get results if you work in b2b marketing Jan 4, 2026 00:29:25 Join my upcoming January Marketing Reset Live Class https://luma.com/a1pd0c3hB2B marketers are doing too much, 2026 is the year we say "no more". Here's a candid overview on why I believe, and know, that doing less is actually leading to better results for the many marketers inside my strategy programme.Learn more about how to build a b2b marketing strategy you can feel confident htt

53. Why Marketers Aren't Getting Results: The B2B Marketing Gap Nov 20, 2025 00:31:05 Take the marketers scorecard assessment to see how strategic you really are > https://b2bjade.myflodesk.com/scorecardFind out when the next intake for B2B Breakthrough Academy is > https://b2bjade.com/breakthrough-academy This episode is for B2B marketers who want to simplify their strategy, get buy-in from leadership, and finally get results.Many B2B marketers feel overwhelmed by high volum

52. How To Write a SIMPLE B2B Marketing Strategy [Ignite 2025] Aug 22, 2025 00:30:00 I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach.Watch to get clarity on what to throw away and what to hold on to and how to write a simple b2b marketing strategy.#b2bmarketingstrategy #b2bmarketing #b2bmarketingplan

51. What's The Best B2B Marketing Strategy For 2025? May 19, 2025 00:17:08 What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 https://b2bjade.com/breakthrough-academy With so much noise out there - AI trends, shiny new tools, and tactics popping up daily - it’s no wonder marketers feel overwhelmed

50. What Suits Taught Me About Dealing With Leadership as a B2B Marketer May 6, 2025 00:15:32 The most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I’m sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits.Because what I’ve learned is this:It’s not always about you.Most of the behaviour that frustrates us from the top comes from their own story - not your

49. How To Become A Strategic Marketer | Chloe's Story Apr 30, 2025 00:45:40 In this special episode, I’m sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and able to write a b2b marketing strategy.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieWe talk about: - What her role looked like be

48. What I’d Do FIRST If I Started Again as a B2B Marketer Apr 8, 2025 00:17:45 If you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need!Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieIf I had to start over as a B2B marketing manager, this is exactly what I’d focu

47. Marketing Manager vs Marketing Director: How to Make the Leap in B2B Marketing Mar 26, 2025 00:17:22 If you're a Marketing Manager who's been stuck on the hamster wheel of tasks, drowning in operational work, and wondering how you'll ever progress - this episode is for you.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academyGet my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieThe jump from Marketing Manager to Marketing Di

46. Why Your B2B Marketing Plan Isn't Working (and How to Fix It) Mar 17, 2025 00:11:24 Building a marketing plan can feel overwhelming, especially when you're doing everything you were asked but still not seeing results. If you're a B2B marketing manager feeling stuck, frustrated, or misunderstood—this episode is for you.I'm sharing practical advice from nearly two decades of B2B marketing experience, including:• The real reason your B2B marketing efforts aren't land

45. How to Push Back on Unrealistic Marketing Demands in B2B (Without Sounding Negative) Mar 4, 2025 00:16:18 What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself?You don’t want to seem negative. You don’t want to look like you can’t do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and

44. How I Earned Respect as a Marketing Manager Feb 13, 2025 00:12:59 If you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:► 📘 MARKETING REVIEW TEMPLATE FREEBIE: ⁠https://b2bjade.myflodesk.com/marketingreview► 🎙️ PODCAST EPISODE: DO WE NEED MARKETING TO GET SALES?⁠https://open.spotify.com/ep

43. How To Get Your Marketing Spark Back ✨ | Day In My Life [VLOG] Feb 6, 2025 00:30:02 If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned into a never-ending cycle of tasks, requests, and fighting for budget. The creative spark that made you love marketing? It gets buried under sales demands, leadership pressure, and rigid corporate structures.But here’s the thing - you don’t have to sett

42. How To Create a B2B Marketing Strategy in 2025 Jan 30, 2025 00:13:23 Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult. This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDE

41. Why I'm Ignoring B2B Marketing Trends in 2025 [day in my life vlog] Jan 24, 2025 00:22:42 Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually happen or was it all just wishful thinking? Spend the day with me while I share my thoughts on what will and won't change for b2b marketing managers in 2025 and what you can do you to make change when leaders won't! ► Join B2B Breakthrough Ac

40. How To Get Leaders to LOVE Your B2B Marketing Strategy [BBA Series Part 6] Dec 21, 2024 00:26:27 So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem. In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget n

39. How To Measure Your Marketing [BBA Series Part 5] Dec 10, 2024 00:16:33 Usually B2B marketing managers build reports that make their work look really good, the trouble with this is that often the business isn't getting a clear picture of what's really happening. I get real in this video, sharing vulnerably how bad I've been at reporting in the past - how I overcame it and what's most important to measure in your b2b marketing reporting. Join B2B Breakthrough Academy

38. Choosing The Best B2B Marketing Tactics [BBA Series Part 4] Nov 27, 2024 00:34:14 So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy. I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy! Join the January intake

37. Selecting Your B2B Marketing Strategies [BBA Series Part 3] Nov 20, 2024 00:25:27 Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies fo

36. How To Set B2B Marketing Objectives & Budget [BBA Series Part 2] Oct 31, 2024 00:23:59 Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid.

35. How To Write a Simple Marketing Review [BBA Series Part 1] Oct 16, 2024 00:32:07 Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketing

34. Clwb Marketing Event: My Big Mistakes in Marketing Sep 27, 2024 00:33:34 I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube

33. You Are Not Crap at Marketing Sep 3, 2024 00:24:44 Imposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources

32. 8 Marketing Myths That Are Holding You Back - Debunked! Aug 13, 2024 00:20:59 If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► LEARN MORE ABOUT B2B BREAKTHROUGH A

31. 8 Mindset Shifts That Made Me a Happier Marketer Jul 31, 2024 00:28:45 Being a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.myflodesk.com/6steps ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COU

30. 8 Mistakes I Made Writing a B2B Marketing Strategy Jul 15, 2024 00:24:26 Are you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a marketing manager. I talk through why these mistakes happen, and how to overcome them based on my own experience! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKT

29. You CAN Write A Marketing Strategy! May 23, 2024 00:40:40 I get a lot of questions about how to create a marketing strategy and SO many Marketing Managers I speak to feel huge imposter syndrome around the topic. It's so easy to overcomplicate it so in this episode I explain the stages I follow to keep it simple! 🔗 Helpful Links: 🍬 Digital Treats » 6 step marketing strategy freebie https://b2bjade.myflodesk.com/6steps » Marketing review freebie ht

28. For Kylie [World Mental Health Week Special] May 15, 2024 00:35:13 If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visit > https://www.justgiving.com/page/for-kylie

27. Fill Your Sales Pipeline With This Content Strategy for B2B May 7, 2024 00:28:18 In this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing. Joined by Zsofia Raffa from Kodak Alaris, we explore everything from building your business through social media to unleashing the power of platforms like LinkedIn and TikTok. 🎯 Topics Covered: - Winning clients in b2b through social media content - Commo

26. I Made My Career Dream A Reality Apr 16, 2024 00:38:00 In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!! To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthro

25. My 10 Step B2B Content Social Media Process [CIM Talk] Dec 8, 2023 00:29:38 My talk at the CIM: Wales Digital Marketing Forum. B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: S

24. Course Launch: B2B Breakthrough Academy is Open For Enrolment! Nov 12, 2023 00:29:27 🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy! 🌟 About this replay: I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've expe

23. COI vs. ROI: B2B Marketing’s Best Kept Secret? Sep 22, 2023 00:58:09 In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀 Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment! 🪩 Keep the conversation goin

22. Using Stats To Get Investment in B2B Marketing Jun 29, 2023 00:25:19 I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies. I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has e

21. Brand Positioning Audits [Webinar Replay] Jun 15, 2023 00:39:13 I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication. I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out f

20. I'm Writing a B2B Marketing Course! May 31, 2023 00:29:29 I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy! Find out about my marketing strategy course B2B

19. Map B2B Buyer Journeys: Template Demo Apr 25, 2023 00:37:06 I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template. This template is no longer available as a freebie since I launched my new website, for help please contact me. The template is available with many others in my course. Find out about my marketing strategy co

18. [IWD 2023] Being Heard As a Woman In B2B Marketing Mar 8, 2023 00:29:51 For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the worl

17. Get Respect While Staying True To You [with Latasha James] Feb 28, 2023 00:34:36 Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace. Here's the links mentioned in the episode > Latasha's

16. How To Create Ideal Client Personas in B2B Marketing Feb 22, 2023 00:39:11 I live demo my unique template for creating ideal client personas and b2b buyer personas. Some resources mentioned in this episode no longer exist due to me launching a new website, please contact me through my new website if you need help. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Insta

15. Do We NEED Marketing To Get Sales in B2B? Feb 13, 2023 00:30:08 If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with

14. When You Feel Like Giving Up On Marketing Feb 6, 2023 00:31:06 I share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me

13. Does Cold Outreach Work in B2B Marketing? Jan 23, 2023 00:22:43 This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and marketing strategies, that have worked for them in the past. Here's the article mentioned from Cognism > https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey Find out about my marketing strategy course B2B Breakthrough Academy

12. B2B Marketing FAQ's Jan 16, 2023 00:16:46 I'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

11. Setting B2B Marketing Objectives: Step-by-Step Guide Jan 12, 2023 00:30:18 I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy. Some of the resources mentioned in the video may no longer exist since my new website launched. For help, contact us via my new site. Find out about my marketing strategy course B2B Breakthrough Academ

10. Habits for Successful B2B Marketers in 2023 Jan 2, 2023 00:31:02 Today we dive into the habits successful marketing managers will possess in 2023. New year, new start! I talk about topics including: - setting career goals and marketing objectives for the year - how to set your 2023 marketing budget - dealing with difficult colleagues - allocating 20-30% of your time to strategy and self-development - learning how to write and pitch a business case And lots m

9. What Is Brand Positioning And Why Is It Important in B2B Marketing? Dec 20, 2022 00:47:32 I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging that works. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠www.b2bjade.com⁠⁠ You can connect with me here! » tiktok: ⁠⁠@b2bjade⁠⁠ » Instagram ⁠⁠@b2bjade⁠⁠ » LinkedIn: ⁠⁠Jade Tambini⁠

8. Write a B2B Marketing Plan: Step-by-Step Guide Nov 28, 2022 01:06:20 I share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A. Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠

7. B2B Marketing Basics all Marketers Need Covered Oct 13, 2022 00:50:50 In this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it directly impacts the sales pipeline. There is also a Q&A from participants at the end. Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠

6. 2022: TikTok for B2B Brands? Oct 5, 2022 00:51:59 I've grown on TikTok to a point where I'm now getting bookings and clients, but should B2B brands be on this platform? Many are absolutely adamant it's a no, others are on the fence. I think it depends! In this episode, I share my strategy and success story on TikTok as a B2B Marketing Consultant, with all my secrets and full details on my sales funnel. I also share what I've learn

5. Overcome Imposter Syndrome as a B2B Marketer Sep 20, 2022 00:37:06 B2B Marketers have to cover a lot of bases and are often asked to take on more than is realistic for their role, especially those in junior and mid-level positions who don't have a senior marketer to look up to for support. Not only is marketing competitive as an industry but it's also ever changing - the perfect breading ground for imposter syndrome. Here I share how to handle these feel

4. Skills Every B2B Marketer Needs For a Successful Career Jul 21, 2022 00:37:26 Here's my take on the top skills every B2B marketer needs to develop to set up a successful, long term career. Having worked in b2b for 17 years I share live examples of my struggles, how I overcame them and what I focussed on to progress from Marketing Assistant all the way through to Marketing Director and then going on to set up my own consultancy business 7 years ago. Find out about my ma

3. B2B vs B2C Marketing - How Different Are They Really? Jul 13, 2022 00:21:16 Here's my take on the differences and similarities between B2B and B2C marketing.  Register for upcoming live lessons with the B2B Marketing Clinic » www.tambinimarketing.co.uk/events  FREE Live Lesson: "How to be more strategic in B2B content marketing"  Join me LinkedIn Live every Wednesday @ 4pm GMT for "B2B Marketing Clinic Live" You can connect with me here! » tiktok: @b2bjade

2. Big Reasons B2B Marketing Fails and How to Avoid Them Jul 11, 2022 01:02:27 As a B2B Marketing Consultant, I speak to 100's of businesses. Here are the most common reasons I see B2B marketing failing and how to overcome these challenges. Find out more about my marketing course » www.b2bjade.com FREE Live Lesson: "How to be more strategic in B2B content marketing" You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambi

1. What is the B2B Marketing Gap? Jun 7, 2022 00:30:48 Welcome to the first episode of my podcast. Join me while I introduce myself and share my B2B marketing journey over the past 17 years. I also talk about the B2B Marketing Gap and why it's the big thing holding SME B2B companies back from real growth. Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn:

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