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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr
Content Marketing School is a podcast hosted by Annette Richmond, an entrepreneur and former magazine writer, who shares practical advice on content creation and marketing. Each episode focuses on strategies for using AI, video, social media, podcasts, and LinkedIn to help B2B professionals, consultants, and entrepreneurs grow their businesses. Annette draws on her media studies background and her own experience launching podcasts, offering actionable tips for building an effective content marketing approach. The show is designed for listeners who want to improve their online presence and connect with their target audience.
Episodes
147 - Stop Overthinking Your Videos: This Is What Your Audience Really Wants
Send us Fan MailAll that time and energy you spend trying to create perfect video is an absolute waste. The people watching your videos don't want perfect; they want content that's relevant to them. In this solo episode, I share what viewers want from your videos: tips, techniques, insights, new perspectives, etc., that will help them solve a problem they have. They don't care what
146 -Before You Make Your Next Video, Answer These 3 Questions
Send us Fan MailWhen people find out I teach video, they assume that means recording, editing, and getting comfortable on camera. And it does. But there's a second thing I do that surprises people every time: I help them figure out what videos to make, who they're for, and what they're supposed to accomplish.In this solo episode, I walk through the difference between video strategy
145 - New to Social Media Video? 5 Basics Every Video Creator Should Know
Send us Fan MailCreating social media video doesn’t have to be complicated. But you probably have questions about how to make it easier and more effective.In this solo episode, I answer five of the questions I get asked most often about social media video, from getting comfortable on camera and choosing equipment to saving time and knowing what to talk about.Top Takeaways🔹 Practice is the best way
144 - Why You Hate Being On Camera (and How to Get Over It)
Send us Fan MailIf you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you. In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how to push through that fear, and practical ways to start creating content, even before you're ready
143 - Expand Your Visibility, Authority, and Reach with LinkedIn Newsletters
Send us Fan MailLinkedIn is more than a business networking platform; it's one of the best places to build visibility and grow your business. And newsletters are a relatively easy way to build thought leadership and expand your reach.In this solo episode, I share a few reasons why you should at least think about starting a newsletter, like how articles are indexed by Google, and how to create
142 - Royalty-Free Music 101: How to Stop the Copyright Flags
Send us Fan MailIf you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music. In this episode, I talk about royalty-free music, why it's essential, where to find it, and one way to use your favorite tunes over and over again. I share my favorite royalty-free music sites and a cool AI music creation platform.Top
141 - Stop Overthinking Your Videos: B-Roll, Templates, and Sharing What Actually Connects
Send us Fan MailIf you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming. In this solo episode, I share practical strategies for simplifying video content creation using B-roll footage and templates. And how to share personal content that connects with clients without crossing your "comfort&
140 - How to Prevent 85% of Viewers From Scrolling Past Your Videos
Send us Fan MailYour most engaging, professional looking video may be turning people away, without you even knowing it. In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law. Top Takeaways→ Capti
139 - Why 68% of People Skip Live Courses (And What I Did About It)
Send us Fan MailCurrently, the talk is online programs are over. I found trying to fill a live online training challenging too. In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed. Top takeaways:🔹Format matters as much as content. How you deliver can make or break
138 - The Videos That Connect With Viewers (That You're Probably Not Doing)
Send us Fan MailVideo is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content. In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professiona
137 - Think Like a Marketer: Business Building Strategies for Entrepreneurs
Send us Fan MailMost people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake. In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business. Brenda also shared practical strategies for consultants and
136 - How to Create Videos That Attract Clients (It's Not Just About Your Expertise)
Send us Fan MailIf you think talking head explainer videos are the best way to get clients, you're wrong. Besides knowing what you know, potential clients want to know who you are. During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business.Top Takeaways→ Video is not just a
135 - How to Market Your Book with Video: Tips From a Book/Author
Send us Fan MailYou've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing. Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video to
134 - How to Find Paid Speaking Gigs: Insider Tips From a Speaker Booking Pro
Send us Fan MailFinding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent.That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In this
133 - Busting Short-Form Video Myths (That You Probably Believe)
Send us Fan MailThe biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok.In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human. Top Takeaways🔹Video is about sharing value
132 - 5 Essential Time-Saving Tools for Consultants and Entrepreneurs
Send us Fan MailIf you're like most consultants and entrepreneurs one thing that you never have enough of is time. In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow.Top Takeaways🔹Wispr Flow drama
131- How to Speak with Confidence on Camera, Podcasts, and Stage
Send us Fan MailMost people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up.In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead of
130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)
Send us Fan MailVideo marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive. That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video produ
129 - Why We Instantly Like or Dislike People (for No Apparent Reason) The Halo and Horns Effect
Send us Fan MailEver immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of. In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts. Top Takeaways🔹F
128 - Use this Simple Framework for Consistent (Stress Free) Video Content
Send us Fan MailAfter you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework. MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for c
127 - Feel Like You're Behind with Video? This Is Why You're Not
Send us Fan MailIt's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time. The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video. Fair warning, there is no big
126 - Social Video: If You Don’t Know Where to Start, Start Here
Send us Fan MailYou know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started. This is for you. In this episode, I share some of what I teach in the first session of my Smarter, Faster, Fun Video Bootcamp. Including what you really need to get started creating video today. Top Takeaways🔹Everybody feels uncomfortable on c
125 - Overcome Camera Anxiety: 5 Simple Strategies to Get Comfortable
Send us Fan MailHate being on camera? Being uncomfortable on camera is what stops many people from creating video content. We're going to fix that today. In this solo episode, I share 5 simple techniques to help you get more comfortable on camera. Including my Banish On Camera Anxiety or BOCA that works in 14 days. Top Takeaways🔹Lazy videos, on camera or off, can help you ease into video cre
124 - Essential Video Recording Tools for Content Creators On a Budget
Send us Fan MailUpgrading your content doesn’t require a studio, a shopping spree, or a stack of complicated tech. A few well-chosen tools can dramatically improve how your videos and audio look and sound, without blowing your budget. In this solo episode, I share the equipment I use for recording short-form videos, livestreams, and podcasts, along with practical recommendations for creators at ev
123 - How to Make Better Tech Decisions (Without Overspending)
Send us Fan Mail If choosing the right tech feels harder than it should, you’re not alone. The real challenge isn’t the tools — it’s knowing what actually matters. I’ve known Christopher Johnson for years, so I was delighted when he agreed to be part of the Mini Marketing Marathon. In this session, he breaks down how to make smarter, calmer tech decisions using a simple framework that helps you av
122 - Easy Ideas To Help You Post Content Consistently Without Burning Out
Send us Fan MailIt's easy to post consistently on LinkedIn or any social media platform for a few weeks. or so. But maintaining that can be challenging.In this solo episode, I talk about using day-of-the-week themes to stay on track with your content creation. And provide examples to help you get started. Key Takeaways🔹People struggle with coming up with content ideas.🔹Being comfortable on ca
121 - From Blank Page to Published: The RECAP Method for Effortless Content Creation
Send us Fan MailStaring at a blank page with no idea what to write is every content creator's nightmare. Luckily, I have a solution for you. In this solo episode, I share my RECAP method, a four-part system to streamline content creation by recording, converting, adapting, and publishing. And a few tips to use your text to create a variety of content. Key Takeaways🔹 Recording your voice can
120 - Substack 101: What You Need To Get Started and Stay Consistent
Send us Fan MailAs more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators. Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ days to help you put the pieces
119 - Unlocking Social Media Video Success: 6 Essential Tips
Send us Fan MailIt doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference. In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing, extra stress, or buying expensive equipment. And one easy "trick" vide
118 - How to Grab (and Keep) Your Audience’s Attention: Tips From the UK’s Top Public Speaking Coach
Send us Fan MailUK's top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell. I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this conversation, she pulls back the curtain on w
117 - Save Time Creating Video With My Easy Repeatable Workflow
Send us Fan MailStaying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me. In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media plat
116 - Unlock The Secret to Consistent Content (Even Off Camera) Now!
Send us Fan MailStaying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to. In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and m
115 - How to Create Content (Including Video) Consistently Without Getting Burnedout
Send us Fan MailConsistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain.I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee Lindo, Personal Stylist, agreed to join me for t
114 - How To Grow Your Visibility and Brand As A Podcast Guest
Send us Fan MailWondering if being a podcast guest will boost your visibility and brand? The answer is YES!!! But only if the show is a good fit for you. Being invited to be a guest on a podcast can be flattering, but it's essential to evaluate the show before jumping on board. In this solo episode, I share how to see if the show is a good fit, and a few reasons why it might be better to laun
113 - 10 Social Media Content Ideas (So You Can Post Consistently Without Overthinking)
Send us Fan MailRunning out of content ideas? Think you have nothing to say? You're not alone. A while back, I asked my network what keeps them from posting on social media. The top answer? They don’t know what to say.If that sounds familiar, I created this for you. In this solo episode, I share 10 simple content ideas you can adapt and use to create posts consistently, without overthinking
112 - Secret to Boosting Your Business? Start Thinking Like a Marketer
Send us Fan MailThinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens. I’m delighted to share this session from my good friend, colleague, and
111 - 5 Ways to Level Up Your Videos (Without Spending A Lot More Time or Money)
Send us Fan MailAre you ready to make your social media videos more professional without spending a lot more time or money? You might be surprised how easy it is. In this solo episode, I share 5 easy ways to level up the quality of your social media videos. It's not about spending hours editing or a ton on equipment. It's about being intentional with your video creation process. Top Tak
110 - Don't Overthink Document: How to Turn Your Everyday Life Into Video Content
Send us Fan MailStaying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood. In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templates to streamline the video creation p
109 - 3 Most Asked Video Questions Answered (Best Equipment, Saving Time , More)
Send us Fan MailNot surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility. During the session, I talk about what equipment you actually need (it's not a lot) and how to save time during the video creation
108 - How "Authentic" Should You Be Online? (It Depends On You)
Send us Fan MailHow important is it to be "authentic" online? And what does that even mean anyway? For me, it depends. This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't. What I often tell clients I work with, what people share on social media isn't an accident. People sh
107 - Camera Angles That Help You Connect (Not Turn Your Audience Off)
Send us Fan MailSocial media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important. And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too. In this solo episode, I share a strategy to help you become more confident on c
106 - Presentation Secrets From a Professional Speaker Coach
Send us Fan MailThink great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office.In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO of Dynamic Speaking, pulled from my content v
105 - The Easy Way to Stay Visible on Video (On or Off Camera)
Send us Fan MailCreating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally
104 - How to Make ChatGPT Content Sound Like a Human (You)
Send us Fan MailEven if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you.In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your content actually connects.TOP TAKEAWAYS🔹 Feed ChatG
103 - How to Create Scroll Stopping Carousels for LinkedIn
Send us Fan MailCarousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design. In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal. I also shares practical design tips t
102 - Must Have Recording Gear For Content Creators (Desktop and Phone)
Send us Fan MailMany people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear.I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purchasing recording equipment. He encouraged listeners
101 - How You Can Create 10 Videos In A Day (Without The Stress)
Send us Fan MailCreating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout. By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze. TOP TAKEAWAYS🔹You don't need a product
100 - How To Keep Posting Video (Even When Life Get In The Way)
Send us Fan MailHey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation.It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam.This episode walks through the five-part framework that helped me keep showing up with purpose (and sanity), even when crea
099 - Stop Overthinking Your Short Videos: Here’s What Actually Matters
Send us Fan MailIf you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything
098 - 10 Game-Changing ChatGPT Prompts To Get You Better Results
Send us Fan MailIf you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work.In this solo episode, I share 10 practical ways to prompt ChatGPT, and other prompt-drive
097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It)
Send us Fan MailPublishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book.I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experienc
096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020
Send us Fan MailIf you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience
095 - How To Build (And Monetize) Your YouTube Channel
Send us Fan MailIf you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content.I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building a
094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships
Send us Fan MailLinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth.I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker
093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them)
Send us Fan MailMany consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them.In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted:🔹 Start with a hook – Grab attention immediately instead of int
092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No
Send us Fan MailSaying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a cou
091 - Dress To Be Seen As The Expert You Are (Tips From A Top Image Consultant)
Send us Fan MailDo you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this conversation. Scarlett shared practical tips
090 - Stop Spending Hours Creating Social Media Videos (Easy 5-Step Process)
Send us Fan MailToo many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way!In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ev
089 - 10 Ways To Never Run Out Of Content Ideas (So You Can Post Consistently)
Send us Fan MailIf you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time.So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what t
088 - 7 Content Repurposing Strategies For Busy Consultants, Entrepreneurs, and Business Owners
Send us Fan MailCreating content takes time and if you're only using it once, you're working harder than you need to.In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants an
087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This)
Send us Fan MailIf you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key differences between LinkedIn and other social platfo
086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting
Send us Fan MailStruggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted:🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLRIG🔹
085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2)
Send us Fan MailPodcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.In this episode, I share clips from January's Mavens Talk, a monthly audio
084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies!
Send us Fan MailIf you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted:🔹Many people feel uncomfortable on camera, which can hinder video creation.🔹Lazy videos allow for content creation without being the focus.🔹Power poses c
083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1)
Send us Fan MailPodcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.In this episode, I share clips from January's Mavens Talk, a monthly audio
082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters)
Send us Fan MailIf you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms.🔹Using R
081 - Simple Strategies To Become A Healthier You Now
Send us Fan MailGetting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included:🔹How to get started on a healthier lifestyle (Hint: begin with small steps so you're not ov
080 - Short Form Video Hacks (Save Time, And Frustration Creating Your Videos)
Send us Fan MailWhether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your fingertips🔹Why using scripts
079 - Self-Publishing Your First Book: Tips For New Authors
Send us Fan MailIt was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included:🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros and cons of purchasing your own ISBN (I
078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests
Send us Fan MailIn December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share:🔹Pros of the new audio event format (like having recordings)🔹Scheduling and hosting your Audio events (it's not hard)🔹How to join from the audience (some "guest" guidelines)And more 🔷If
077 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 2)
Send us Fan MailThe one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, LinkedIn Brand Strategist and Trainer, joined us
076 - How To Avoid Music Copyright Issues Now (Tips For Content Creators)
Send us Fan MailIf you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different)🔹What copyright infringement may mean🔹Where I get my royalty-free music (and why)And more 🔷If you'r
075 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 1)
Send us Fan MailThe one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and Nice On LinkedIn, topics included: 🔹Using
074 - Easy To Adapt Content Ideas (Build Your Content Pipeline In Minutes)
Send us Fan MailStruggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes🔹Creating specific themes for your business🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Christmas holiday seasonAnd more 🔷If you're ready
073 - Master Your PR Strategy (Secrets From A Pro)
Send us Fan MailJanice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included:🔹Strategies to get PR for your business (Hint: It's not what you probably think) 🔹Mistakes you're probably ma
072 - Easy Social Media Videos (Without Being On Camera)
Send us Fan MailHate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you)🔹Easily recording and using B-roll footage (it's easier than you think)🔹How to turn your "raw" footage into engaging social media videosAnd more
071 - How to Create a Brand That's Uniquely YOU
Send us Fan MailSarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included:🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don't need to hire a pro)🔹Strategies for
070 - Secret To Saving Hours Creating Videos (Easier Than You Think)
Send us Fan MailWhether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to:🔹Write scripts that don't make you sound like a robot🔹Use scripts to batch video content (and save time)🔹Grab viewers' attention in the first few secondsAnd more 🔷
069 - Secrets From a Verified Canva Expert (Mistakes You Don't Realize You're Making)
Send us Fan MailBrenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's better. Topics included:🔹T
068 - Amp Up Your Content Now With AI (ChatGPT and More)
Send us Fan MailMy friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included:🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms)🔹ChatGPT as a virtual assistant to generate content ideas, summarize content, create outlines, etc. 🔹Why using AI-gen
