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Pay the Farmer, Not the Pharmacy

Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevan 90 Episodes Oct 13, 2026

Meera and Ashok Vasudevan, veterans of the plant-based and natural food industry, share evidence-based tips for improving digestion, gut health, and immunity through everyday kitchen practices. The podcast promotes affordable wellness by encouraging home cooking with heritage brands like Annapurna and Captain Cook. It also features talks and interviews with Ashok Vasudevan on food and wellness topics. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.

Episodes

Is Fat Good or Bad? Asking the Wrong Question
Is Fat Good or Bad? Asking the Wrong Question Oct 13, 2026 508 Share your thoughtsLow-fat aisles, olive-oil halos and the organ we forgot we had — why fat was never the villain, never the hero, and what the evidence says to put on your plate.For twenty years fat was nutrition's number one villain. Now olive oil, nuts and avocado are heroes. Same nutrient, opposite reputation — which suggests we've been asking the wrong question. Ashok and Meera look
Do Detox Diets Work? Your Liver Already Has a Plan
Do Detox Diets Work? Your Liver Already Has a Plan Oct 6, 2026 582 Share your thoughtsJuice cleanses, liver flushes and foot pads that turn brown overnight — versus the 24/7 detox system you already own, and the foods that genuinely help it.Co-hosts Ashok and Meera Vasudevan pull up two chairs for a quick chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This week: the detox industry, and the question it never answers.So they as
Read the Label Episode 4/4-
Read the Label Episode 4/4- Sep 29, 2026 505 Share your thoughtsThe MUST Test: Raising the Bar on FoodA pill must prove it does good. A food additive only has to prove it does no harm. Why?Three weeks of asking what is in your food, and now the question the whole series was built for. Before a medicine reaches you it must prove not only that it will not harm you, but that it actually does something — measured against a placebo, under scrutin
READ THE LABEL — EPISODE 3 OF 4
READ THE LABEL — EPISODE 3 OF 4 Sep 22, 2026 535 Share your thoughtsFood Additives: Banned There, Allowed HereSame chemical, same evidence, opposite verdicts — and the global safety vote that passed sixty-nine to sixty-seven.The same additive is illegal in one country and perfectly legal in another. Not because one set of scientists found harm and the other did not — but because the two are answering different questions. This week Ashok and Meer
READ THE LABEL: EPISODE 2 OF 4
READ THE LABEL: EPISODE 2 OF 4 Sep 15, 2026 376 Share your thoughtsCODEX: The Committee That Feeds the WorldA committee in Rome decides what goes into your food — and it was never asked whether any of it makes you well.Last week we turned a packet over. This week we go to Rome — to a building most people have never heard of, housing a committee that quietly decides what may go into food, everywhere on earth. Ashok and Meera introduce Codex Alim
READ THE LABEL — EPISODE  1 of 4
READ THE LABEL — EPISODE 1 of 4 Sep 8, 2026 416 Share your thoughts Food Labels: What’s Really in Your Food?The ice cream that wouldn’t melt — and the question nobody is asking about what you eat.Ashok bought an ice cream bar at a railway kiosk in Wales and made the mistake of turning it over: the first seven ingredients belonged in a kitchen, the next ten in a lab. Then, from Wales to Antigua — where Meera made her own discovery: a strawberry
WE ARE WHAT WE EAT— EPISODE 4 OF 4
WE ARE WHAT WE EAT— EPISODE 4 OF 4 Sep 1, 2026 365 Share your thoughtsThe Kitchen and the Pivot: Pay the Farmer, Not the Pharmacy (We Are What We Eat, Part 4 of 4)The finale begins in the oldest wellness institution on earth: grandmother's kitchen. Turmeric, ferments, whole grains, seasonal vegetables — preventive medicine served three times a day and called lunch. In the closing episode of the series based on Ashok's Substack essay, Ash
WE ARE WHAT WE EAT—EPISODE 3 OF 4
WE ARE WHAT WE EAT—EPISODE 3 OF 4 Aug 25, 2026 392 Share your thoughtsThe Great Decoupling: Sixty Years, One Chart (We Are What We Eat, Part 3 of 4)At the heart of Ashok's Substack essay is a single chart: sixty years of food industry growth — revenue up ~26x, market value up ~100x since 1980 — drawn against sixty years of rising obesity, diabetes, hypertension, and depression. In Part 3, Ashok and Meera read that chart honestly: not as prose
WE ARE WHAT W EAT— EPISODE 2 OF 4
WE ARE WHAT W EAT— EPISODE 2 OF 4 Aug 18, 2026 387 Share your thoughtsThe Four Disorders: What Modern Food Does to Us (We Are What We Eat, Part 2 of 4)Obesity, type 2 diabetes, hypertension, depression — four conditions that now define modern healthcare, each with a direct line to the plate. In Part 2 of our series based on Ashok's Substack essay "We Are What We Eat," Ashok and Meera take the four disorders one at a time and follow
WE ARE WHAT WE EAT: EPISODE 1 OF 4
WE ARE WHAT WE EAT: EPISODE 1 OF 4 Aug 11, 2026 392 Share your thoughtsThe Promise: How Food Became an Industry (We Are What We Eat, Part 1 of 4)For 150 years, the food industry was one of civilization's great success stories. In Part 1 of this four-part series — based on Ashok's Substack essay "We Are What We Eat — And What the Food Industry Decided to Feed Us" — Ashok and Meera trace the remarkable arc from Nicolas Appert&apos
Cyclospora: Ep 2/2 A little "Heat" goes a long way
Cyclospora: Ep 2/2 A little "Heat" goes a long way Aug 4, 2026 457 Share your thoughtsAs always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Part 2 of a two-part special.Part 1 left us with a puzzle: the one thing that would have stopped the Cyclospora outbreak — heat — is the thing the raw-food gospel never mentions. So this episod
Cyclospora: The Salad that bit back. Ep 1/2
Cyclospora: The Salad that bit back. Ep 1/2 Jul 28, 2026 457 Share your thoughtsAs always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Part 1 of a two-part special, timed to the 2026 Cyclospora outbreak.First, the basics done properly: what cyclosporiasis is, and how you actually get it — no biology lecture, just the one thing

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