Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search is a podcast focused on the ever-changing world of content and search engine marketing. It offers actionable strategies and insights drawn from data to help listeners navigate the complex field of SEO. The show covers practical approaches to improving search visibility and content performance.
Episodes
Does using AI to create SEO content at scale increase your risk of a Google penalty?
AI-generated content at scale can trigger Google penalties.Kaspar Szymanski, Senior Director at SearchBrothers.com and former senior member of Google's Search team with hands-on webspam enforcement experience, helps businesses recover from Google penalties. He explains why human oversight, a defined editorial process, and quality assurance determine whether AI-assisted content creates pen
What's the biggest misconception SEOs have about Google's August 2026 Spam Update?
Google's August 2026 Spam Update is being misread as an AI penalty. Kaspar Szymanski, Senior Director at SearchBrothers.com and a former senior member of the Google Search team, brings hands-on experience in search policy and webspam enforcement. He explains why sites using AI are being affected without production method being the trigger: Google flags low-quality sites based on the quali
Google Spam Update: This episode is about prevention and SEO worst case scenario readiness.
Spam updates and manual actions are hitting sites simultaneously. Kaspar Szymanski, Senior Director at SearchBrothers and former senior member of Google's Search team, has led penalty recoveries for businesses where visibility dropped abruptly and has hands-on experience in webspam enforcement. He outlines a post-update investigation sequence: Search Console manual action check, long-term
The biggest organizational barrier preventing brands from succeeding in AI search
Organizational silos remain the top barrier to AI search success. Siiri Lee, Senior Director of Global Direct-to-Consumer at MANSCAPED, brings over two decades of experience scaling DTC and omnichannel ecommerce operations to the conversation. The discussion covers reframing AI-driven search as a cross-functional organizational mandate rather than a single-department initiative, aligning
Onsite vs offsite as AI search continues to drive change
Off-site signals now outweigh on-site control in AI search. Siiri Lee, Senior Director of Global Direct-to-Consumer at MANSCAPED, brings two decades of experience scaling DTC and omnichannel ecommerce through conversion optimization, personalization, retention, and loyalty programs. She breaks down why on-site levers remain the most controllable investment even as off-site signals gain we
Who owns AI discovery?
AI is changing the way people discover information online—and SEO is no longer the responsibility of just one team. This episode explores the future of search, including AEO and GEO, and how businesses can adapt to AI-driven discovery.The conversation dives into decentralized SEO ownership, cross-functional collaboration, agency partnerships, and the importance of building strong relation
Will structured product feeds become more or less important to AI search?
Structured data specialization will separate winners from also-rans in AI search. Alex Sherman, co-founder and CEO of Bluefish AI, brings that perspective from building PromoteIQ, the retail media platform Microsoft acquired, and now serving Fortune 500 brands exclusively on AI discovery accuracy. He argues AEO and agentic marketing are still in their earliest innings, with today's do-eve
Will search marketers spend more time optimizing for humans or AI agents?
The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare perspective on how marketing channels transform at scale. He argues that treating search and agent optimization as competing disciplines is a losing strategy, that historical marketing channel shifts consistently open doors
The source of information that will become more important to AI search
Brand data will define AI search visibility next year. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft before turning to AI-driven discovery infrastructure. He breaks down what structured, syndicated brand data built specifically for large language models looks like in practice, and why the agentic customer journey demands a new data toolk
The biggest mistake brands make when trying to correct inaccurate information in AI search
Most brands fight AI inaccuracies in the wrong place. Alex Sherman, co-founder and CEO of Bluefish AI and former co-founder of PromoteIQ (acquired by Microsoft), now helps enterprise brands close AI accuracy gaps across search and discovery platforms. He outlines why first-party content and direct data feeds to models outperform third-party correction efforts, how large language models in
How Brands Build Trust & Visibility in AI Search
Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform serving Fortune 500 brands, previously co-founded PromoteIQ, a retail media platform acquired by Microsoft. He outlines a first-party content strategy for closing model knowledge gaps, a systematic diagnostic-and-measurement framework for tr
One mistake companies make when introducing AI to their organization
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How will AI transform entry level roles?
AI proficiency now determines entry-level career trajectory. Silvia Oviedo López, Co-founder and CEO of Blomma who previously led global content discovery and international growth teams at Pinterest and Canva, argues organizations must abandon specialist-first hiring for zero-to-three-year professionals. She outlines a generalist-first talent model built on rapid skill acquisition, redefi
Scaling teams, culture and product in the era of AI
Enterprise coaching at scale demands more than generic AI advice. Silvia Oviedo López, Co-founder and CEO of Blomma and former leader of 1,500-person teams at Canva and Pinterest, shares how she's building AI-powered coaching infrastructure that personalizes context across career transitions. The conversation covers a vision-plan-execution framework for organizational transformation, port
In five years will we still be talking about SEO rankings?
SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search, is leading the enterprise shift from traditional SEO into AEO and GEO. He reframes success around recommendation and recognition—being cited as the answer validator rather than just the click-through destination. The discussion cent
One thing every enterprise SEO team should start doing this year
Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models directly to surface why they aren't recommending your brand, then converting those gaps into cross-functional ta
One SEO metric teams rely on too much
Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He details how to layer conversion data and engagement dimensions alongside session counts to distinguish true visi
Which AI search platform are marketers paying the least attention to today?
Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platform measurement framework that tracks performance across every AI search surface rather than defaulting to person
The biggest misconception marketers still have about AI search
76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the core measurement shift from ranking position to mention-worthiness, applying the same foundational SEO fundamenta
Why SEO Rankings No Longer Drive Purchase Decisions
Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't we recommended" prompt audits to surface produc
The prediction about search that turned out to be right
Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, breaks down her post-Google I/O predictions on where agentic search is headed next. She outlines how agentic search is already surfacing in Gemini, Chrome, and core Search functionality, and explains the evolution from static AI Overviews to as
The most exiting emerging AI feature
AI-generated video content is evolving beyond short, generic clips. Tasia Custode of Brio Media examines the trajectory of multimodal AI video generation as tools like Google Flow mature. The discussion centers on the shift from disjointed 8-second AI clips toward storyboarded, structured scenes with narrative continuity. Custode identifies character consistency and scene continuity as th
Creator advice that still resonates today
Creator consistency separates thriving channels from abandoned ones. Tasia Custode, founder and CEO of Brio Media, breaks down why sustainable content strategy starts with genuine passion rather than prescribed niches. She unpacks the discipline required to sustain publishing consistency over time and explains why authentic, interest-driven topic selection outperforms formulaic channel pl
This was the best discontinued Google product
The transcript provided only contains the opening icebreaker exchange (Jordan asking about a discontinued Google product, Tasia answering "Google Reader") — it cuts off before any actual SEO discussion begins. There's no content here about challenges, strategies, frameworks, or results tied to Tasia's work at Brio Media.Since the instructions explicitly say not to assume what the conversa
One Google Workspace feature everyone underuses
Content teams lose brand voice consistency across collaborative drafts. Tasia Custode, founder and CEO of Brio Media, breaks down an underused capability inside Google Workspace for enterprise content teams. She details Gemini's Refine feature in Google Docs, showing how to highlight a collaborator's edit and match it to brand voice or personal style with one click. She also outlines usin
How Creators Are Adapting to Google's Search Changes
YouTube view-to-subscriber ratios are declining as AI search expands into video. Tasia Custode, Founder and CEO of Brio Media, has published content weekly since 2020, building sustained audience growth by prioritizing helpfulness over virality. The conversation examines agentic search's shift from information retrieval to task completion, the monetization and attribution risks AI-generat
What AEO strategies are not working today?
Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI search agency helping brands establish visibility across Google and AI-generated answers. The conversation covers positioning exercises as the foundation for AI search strategy, message consistency frameworks drawn from pr
What's one marketing fundamental that AI will never replace?
Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after watching volume-based, programmatic page tactics spike and then crash. She breaks down why classic SEO shortcuts—keyword stuffing and arbitrary content length—collapse
The advantage of a traditional product marketing background?
Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multisensor AI, FORM Kitchens, and Kyte as a fractional CMO. She breaks down why keyword specificity now outperforms
One SEO habit marketers should stop doing
AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after scaling global growth operations and serving as fractional CMO for companies including Multisensor AI and Kyte. She unpacks why AEO performance is built
What's the biggest misconception about AEO today?
Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first marketing hires and now runs an AI search agency advising fractional CMO clients including Multisensor AI and FORM Kitchens. She outlines how to run an AI visibility audit to benchmark brand and competitor citations across generative engines,
Separating AEO Expertise From Search Marketing Hype
Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats, argues that AEO success depends on marketing fundamentals, not channel-hacking. She and Tyson break down why brand differentiation and positioning outperform multi-channel content sprawl, how AI visibility metrics like citation freque
Advice for your ecommerce team
AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, has helped enterprise retailers convert static product catalogs into machine-readable content that performs across traditional search and AI-driven discovery. The conversation covers why answer en
An SEO tactic marketers should stop doing
Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers convert static product catalogs into machine-readable content that performs across both search and AI platforms, building on experience as former Chief Product Officer at Bazaarvoice. The conversation breaks down why "sloptimizatio
The biggest misconception about AI search today
Two identical searches now return different results across AI platforms, upending ranking logic.Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, helps enterprise retailers convert static product catalogs into machine-readable content optimized for AI-driven discovery. He argues that answer engine optimization depends on strong SEO fundament
Why AEO Starts With Better SEO Fundamentals
AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal, helps enterprise retailers turn static product catalogs into machine-readable content that performs across Google, ChatGPT, and Google Merchant Center. He breaks down why structured data and clean entity relationships matter more now than five years ago, how to optimize p
One thing AI still can't do well
AI agents still can't replicate implicit, high-frequency human communication around company strategy. Thenuka Karunaratne, founder of sunbeam, the autonomous SEO agent, and daydream, the AI-native SEO agency that identifies search patterns and creates content at scale, breaks down where automation hits its limits. He details how teams can feed agents with call recordings, CRM data, and he
One SEO skill everyone should be learning today
AI can't fully replace product intuition in SEO. Thenuka Karunaratne, founder of sunbeam and daydream, built an autonomous SEO agent and an AI-native agency to scale content without losing that intuition. He argues product sense is the top skill for modern SEOs: understanding what a product does at a deep level, how customers experience it, and where they struggle. That product-level insi
The most overrated AI SEO tactic right now
73% of organic click-through rate now goes to zero-click AI results. Thenuka Karunaratne, founder of sunbeam (autonomous SEO agent) and daydream (AI-native SEO agency), built systems that identify search patterns and scale content production automatically. He debunks LLMs.txt as a ranking signal, backed by Google's confirmation and cross-organization testing showing no measurable impact o
How Autonomous SEO Agents Are Replacing Traditional SEO Work
AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream, raised $20M+ building an AI-native SEO agency serving Notion, Replit, and Clay before launching Sunbeam, an autonomous SEO agent that has moved beyond workflow automation. Karunaratne breaks down why proactive "teammate" agents outperform reactive workflo
One signal every marketer should pay more attention to
Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most marketing teams treat as North Stars—clicks and ROAS—and explains why blended efficiency numbers disguise where spend actually delivers. He makes the case for marginal ROAS as the discipline that exposes diminishing returns across channels, platfor
The biggest misconception about AI bidding
Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for most advertisers—undermines effective spend decisions across channels and campaigns. He makes the case for shifting to marginal ROAS to measure diminishing returns at the channel, platform, audience, and creative level, and reframes clicks a
One thing marketers trust too much
Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North Star metric guiding most advertisers actually disguises the truth about channel effectiveness. He makes the case for marginal ROAS over aggregate ROAS to expose diminishing returns across platforms, campaigns, and audiences, and reframes cl
What's the most overrated marketing metric today?
Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics most advertisers treat as gospel. He explains why clicks function only as a leading indicator, makes the controversial case against ROAS as a North Star metric, and argues for a shift to marginal ROAS—measuring diminishing returns across chan
How Bad Data Corrupts AI Bidding and CAC Performance
Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance measurement and how they corrupt AI bidding decisions. The conversation covers the shift from ROAS to marginal ROAS as a North Star metric, isolating diminishing returns across channels, platforms, and audiences, and protecting autom
Ecommerce teams will wish they started doing this earlier
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI crawlers lag Google by 20 years in crawl efficiency and how JavaScript-heavy PDPs leave bots seeing just 30% of page content. The conversation covers structured product feeds as the new on-page SEO, aligning catalog data with protocols like OpenAI's Agentic Commerc
The infrastructure investment every retailer should make today
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering and fragmented product data leave nearly half of retail catalogs invisible to Google and AI crawlers alike. He details the crawl budget compounding effect that shrinks indexation, the confirmation-crawl behavior LLMs use to verify and cite p
Product content vs product feeds
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product portfolios and JavaScript-heavy PDPs leave nearly half of enterprise catalogs invisible to Googlebot and emerging LLM crawlers alike. The conversation covers crawl budget economics and why JavaScript rendering costs three to five times more than HTML, t
One AI search trend retailers are overreacting to
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behind Googlebot in sophistication—struggle to render JavaScript-heavy PDPs and confirmation-crawl product data before citing it. Learn why product feeds now demand the same scrutiny as on-page SEO, how OpenAI's Agentic Commerce Protocol reshapes
The most overrated ecommerce SEO metric today
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why indexation—not content quality or page speed—remains the most overlooked lever for organic revenue in commerce. He covers the compounding cost of JavaScript-heavy PDPs on crawl budget allocation, why LLM confirmation crawls fail to verify unrendered reviews and pricin
How AI Search Is Reshaping Retail Media and Discovery
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail sites where 9 of 10 products contain three to seven feed errors or missing fields. The conversation covers crawl efficiency and rendering gaps that leave LLM bots seeing just 30-40% of JavaScript-dependent content, structured feed optimizati
Is the quality of traffic different today for local businesses?
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades studying local results and over 1,000 local SEO tests to explain why traffic and lead quality no longer move together. The conversation covers redefining lead qualification through call tracking and duration thresholds, the growing penalty risk of scaled cont
What data should businesses really be showing on their website?
Local pack ads jumped from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades of local search expertise and over 1,000 documented ranking tests to explain what actually moves the needle as AI reshapes local visibility. The conversation covers non-link authority signals—social UGC, active YouTube channels, Google reviews, and industry
How Local SEO is Evolving in AI Discovery
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, has led over 1,000 local SEO tests across nearly two decades to determine which ranking factors actually drive results for local businesses. This conversation covers why algorithmic domain-wide penalties are now hitting small businesses that scale AI-generated location and model pages
The one thing companies should focus on over the next 12 months
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why companies remain unprepared for meaningful AI adoption. The conversation examines the foundational systems required to move beyond isolated experiments, the difference between testing for failure and buildi
What worries you most about AI adoption right now?
Most enterprises remain stuck in AI experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why companies still aren't ready for scaled AI adoption. She outlines the foundational data and governance systems required to move beyond isolated pilots, the shift from experimentation to operational v
The biggest misconception executives have about AI readiness
Most companies mistake buying AI tools for AI readiness. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why AI adoption fails at scale without the right systematic foundations. The conversation covers the organizational systems missing from most AI initiatives, the distinction between deploying tools and bu
Why Many Companies still aren’t Ready for AI Adoption
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why organizations struggle to convert AI pilots into measurable business value. The conversation covers the foundational systems required to operationalize AI beyond experimentation, the organizational readines
Will storytelling become more important or less important over the next five years?
AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years of enterprise content experience and a classically trained storytelling background to explain why differentiation now determines who wins. The conversation covers a brand story framework that positions the audience as hero rather than the f
One thing every brand needs to develop a stronger point of view
Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Workshop and Chatter, draws on 13 years of content production for enterprise and cybersecurity clients to explain why brand storytelling now determines competitive advantage. He reframes brand story around audience transformation rather than
One marketing metric people pay too much attention to
AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 years of enterprise brand storytelling across scrutinized YMYL verticals like cybersecurity to help teams differentiate at scale. The conversation covers building brand story around audience outcomes rather than founder origins, positioning h
The biggest mistake brands make when using AI for content creation
AI-driven content decisions increasingly prioritize efficiency over values. David Ebner, founder of Content Workshop, examines why brands cutting teams for "AI efficiency" undermine the very productivity gains they claim to pursue. The conversation covers developing a defensible brand point of view, distinguishing values-aligned decisions from purely cost-driven ones, and reframing AI as
One content marketing tactic that still works as well today as it did ten years ago
Content Workshop is a content marketing agency that helps organizations demonstrate their expertise and rise in the SERPs. We do this through brand storytelling across all formats - ebooks, reports, web pages, videos, explainers… anything that carries your story to your audience.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-n
Why Brand Storytelling Still Drives Results in the AI Era
AI content collapses the gap between passable and good. David Ebner, President and Founder of Content Workshop and Chatter, brings 13 years of enterprise content strategy across high-stakes verticals like cybersecurity to explain why brand storytelling now separates differentiated brands from homogenized AI output. Learn how to define brand story as audience transformation rather than ori
One thing the search industry needs more of right now
Speaker representation remains a persistent gap in search industry events. Sophie Logan, Community and Editorial Manager at Brighton and HERO Conference, curates event agendas and identifies a critical supply-side problem: qualified female and non-binary practitioners aren't pitching to speak. She examines how conference agendas depend on inbound speaker pitches, why the visibility gap ex
How SEOs can get more involved in the SEO Community
Community involvement remains an underleveraged career accelerator for SEOs. Sophie Logan, Community and Editorial Manager at BrightonSEO and Hero Conference, shares how practitioners can build visibility and authority through conference participation. The conversation covers positioning speaker submissions for 2026 selection, integrating AI as a discussion layer rather than a standalone
How to get the most out of attending an SEO conference
Most conference attendees leave without a clear takeaway plan. Sophie Logan, Community and Editorial Manager at Brighton and Hero Conference, shares how first-time attendees can structure their approach for maximum value. Learn how to build a session-mapping strategy against the agenda, prioritize panels and topics aligned to your objectives, and schedule deliberate breaks to sustain focu
One thing conference attendees want less of in 2026
Conference programming faces AI-topic saturation heading into 2026. Sophie Logan, Community and Editorial Manager at Brighton SEO and Hero Conference, brings a front-row perspective on what practitioners actually want from session content. Learn why standalone AI talks are losing relevance, how to integrate AI naturally across broader strategic discussions, and what conference attendees a
Why community is so important to the SEO industry
Industry connection drives measurable career and skill growth. Sophie Logan of Rough Agenda brings hands-on experience organizing SEO conferences and building practitioner communities that translate networking into professional advancement. The conversation covers strategic frameworks for maximizing conference ROI—including agenda prioritization and session mapping—alongside practical app
Why Search Communities Matter More Than Ever in AI
AI adoption is reshaping how SEO professionals learn and connect. Sophie Logan of Rough Agenda brings deep expertise in building search communities and orchestrating industry events that drive real practitioner value. The conversation covers structuring conference attendance for maximum ROI, from agenda mapping and session prioritization to strategic networking, and why in-person communit
How agents need to be managed for the purpose of SEO
Agent adoption is outpacing governance frameworks across search. Danny Goodwin, Editorial Director of Search Engine Land and SMX, brings editorial oversight spanning SEO, PPC, and AI search to the question of how marketers should manage autonomous agents. The conversation examines treating agents as proxies for human intent rather than standalone technology, separating genuine capability
The most important thing you need to focus on is this...
Agentic AI is reshaping how search marketing work gets executed. Danny Goodwin, Editorial Director of Search Engine Land and SMX, shapes editorial coverage and conference programming across SEO, PPC, and AI search at one of the industry's leading search marketing platforms. Goodwin frames AI agents as proxies that act on a person's behalf, requiring governance approaches that treat them a
Will AI search completely take over the traditional search experience?
AI search hype outpaces measurable disruption to Google's dominance. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of editorial coverage spanning SEO, PPC, and AI search to separate signal from noise in the future of search. The conversation examines AI agents as proxy actors operating on behalf of users, the governance frameworks required to mana
SMX’s Future of Search Predictions
AI agents are generating significant industry hype, but Google isn't going anywhere. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of editorial coverage across SEO, PPC, and AI search to separate signal from noise in the future-of-search conversation. He reframes AI agents as functional extensions of human intent rather than autonomous replacement
Start here to rebuild your career from scratch tomorrow
Most SEOs never apply their expertise to their own brand. Paul Andre de Vera, founder of Answer Engine Optimization, shares the career-rebuilding strategy he'd execute if starting from zero today. The conversation covers self-application of SEO skill sets as a competitive differentiator, ranking for your own name to validate expertise, and recognizing entrepreneurial opportunities in sear
One mistake people make when trying to build a personal brand in SEO
Building a personal brand in SEO doesn't require a massive following. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO veteran from Workday, Stripe, and Anaplan, shares how he ranked a prospective employer #1 for a target term in 24 hours to land contract work during a two-year unemployment stint. The conversation covers applying SEO skills to your ow
What SEO factor have you noticed hitting more than before?
Content freshness now outranks new content production for AI visibility. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO veteran behind growth at Workday, Stripe, and Anaplan, shares how he ranked a company number one for a target term within 24 hours. The conversation covers building a metric stack beyond traffic to insulate reporting from AI Overvi
One thing SEO professionals should stop worrying about right now
Organic traffic is collapsing as AI answers replace clicks. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader behind growth at Workday, Stripe, and Anaplan, explains why traffic should no longer anchor your reporting and what to track instead. The conversation covers building a metrics stack around indexation, crawlability, and impressions rathe
The biggest SEO skill becoming more valuable because of AI
AI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader who drove growth at Workday, Stripe, and Anaplan, explains why the T-shaped marketer has become the industry's most valuable profile. The conversation covers building a metric stack that moves beyond traffic dependence, executing content
Rebuilding Your Career After a Layoff in SEO
Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader at Workday, Stripe, and Anaplan, spent two years rebuilding after a startup layoff—landing his next role by ranking a target keyword number one within 24 hours during an interview. He breaks down using your own SEO skill set to build a person
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