Elevate Your Direct Sales Business with Kelly Northcott
Elevate Your Direct Sales Business with Kelly Northcott is a podcast dedicated to helping direct sellers build thriving, relationship-based businesses. Host Kelly Northcott draws on over 20 years of experience to teach listeners how to use systems and tools, develop a success-oriented mindset, and create loyal customer relationships and productive teams. The show emphasizes that direct sales is not a numbers game but a relationship business, offering guidance on strengthening connections to achieve desired results. Listeners can also learn how to gain more freedom by spending time with family rather than working around the clock.
Episodes
175. Your 90-Day Direct Sales Business Plan
In this episode, I'm giving you some general business plans based on where you are right now and where you want to go. Whether you're relatively new, ready to build a team, developing leaders, or already leading a large organization, we'll talk about the selling, recruiting, and leadership activities I would focus on over the next 90 days to build your skills, create momentum, and m
174. Why In-Person Events Generate Better Results Than Virtual Events
In-person events aren’t outdated. In fact, they might be one of the best ways to accelerate your results, build stronger relationships, and attract the kind of people you actually want on your team.In this episode, I’m talking about why every direct seller should have in-person events as part of her business strategy. We’ll talk about why in-person events create stronger connections, better custom
173. Get Everything You Can Out of the Last Quarter of the Year
As we head into the final quarter of the year, you might be right on track with your goals, wondering if you should aim higher, questioning whether your original goal is still realistic, or determined to close a pretty big gap before December 31.In this episode, I’m talking about how to approach your year-end goals without sacrificing the business you actually want to build. We’ll talk about when
172. Why You Shouldn’t Do Your New Consultant’s Launch Party
Doing your new consultant’s launch party for her might seem like the best way to help her get off to a strong start, but you’re actually taking away the experience she needs to build a successful business.In this episode, I talk about why I stopped doing launch parties. We’ll talk about what a launch party is really supposed to accomplish, why getting results for someone isn’t the same as training
171. Why Your Team Might Be More Lost Than You Think
Sometimes the people on your team aren’t struggling because they aren’t motivated or don’t want to learn. They’re struggling because they don’t know what they don’t know.In this episode, I’m talking about what it really takes to teach and learn the skills needed to build a successful direct sales business. We’ll talk about why getting results doesn’t necessarily mean someone has mastered a skill,
170. The Easiest Way to Fill Your Calendar
If you want more parties on your calendar, without spending time sending booking messages, this episode is for you.In this episode, I’m introducing you to the Booking Booster, a strategic self-hosted event designed to help you get sales, fill your calendar, and create party chains that keep bringing new people into your business. I’ll explain how a Booking Booster works, why it’s one of the easies
169. The August Checklist for a Successful Fall
In this episode, we're talking about how to use the weeks before fall to set yourself up for your best season yet. From planning your calendar and organizing your business to preparing your home, creating systems, and even making time for yourself, these simple steps will help you head into the fall with more confidence, less stress, and a clear plan.In this episode, you'll learn:Why Aug
168. How to Make the Most of Kit Specials and Sign-Up Bonuses
In this episode, I explain how to use sign-up specials to attract business builders instead of kitnappers, who should be at the top of your follow-up list when a promotion comes along, and why recruiting should always be something you do all year and not just when there’s a special.In this episode, you'll learn:Why free kits and sign-up specials don't change the recruiting processWho to
167. The 4 Elements Every Successful Selling Event Needs
In this episode, we're breaking down the four elements every successful selling event should include: fun, an experience for the guests, a live segment, and a referral system.Whether you do home parties, workshops, vendor events, or live selling, these principles will help you create stronger customer relationships, generate higher sales, get more bookings, and increase your recruit leads du
166. Are Facebook parties really dead?
Are Facebook parties really dead?Not exactly.The problem isn't that virtual events don't work. The problem is that most direct sellers are still using a format that stopped working years ago.In this episode, I introduce the four essential elements that every successful selling event needs, whether it's in person, on Zoom, live on social media, or another format. Then I use those fou
165. Are Parties Really Dead?
Everyone says parties are dead, but I disagree. In fact, I think it's time to bring them back.In this episode, I explain why hosted events are still the most effective, efficient, and predictable way to build a direct sales business, and why relying primarily on social media is slowing down your growth.We'll talk about why parties are easier to learn, teach, and replicate, and why they c
164. Why Posting More Won't Increase Your Sales
Most direct sellers think they have a sales problem.In reality, they have a customer acquisition problem.In this episode, I explain why posting more on social media isn't the answer to declining sales, engagement, or team growth. Social media can support your business, but it was never designed to be its primary fuel source.We'll talk about customer lifecycles, why every business needs a
163. Why New Direct Sellers Shouldn't Recruit Right Away
This conversation challenges one of the most common beliefs in direct sales: that new consultants should start recruiting immediately and that being "just one step ahead" is enough to lead someone else. I’ve never agreed with this, and in this episode, I explain why and what I’d do if I were in the field.We'll talk about why selling, recruiting, leadership, and training are all sepa
162. Why You Shouldn't Blindly Follow Successful Leaders
Conference season is full of ideas, inspiration, and advice. But not every idea is meant for you.In this episode, I’m talking about one of the most important leadership skills you can develop: discernment. Whether you're attending conference, watching recordings, scrolling social media, or listening to top leaders share their best tips, you need to learn how to evaluate information before you
161. Energy, Intuition, and Business Growth with Julie Chandler
In this episode, I’m joined by my business coach, Julie Chandler, for a conversation about energy, intuition, business growth, and why so many direct sellers feel stuck, especially after the massive shifts our industry has gone through in recent years.We talk about the pressure women put on themselves, how outdated business advice keeps people spinning, and how learning to trust yourself might be
160. How to Have More Fun and Make More Money
Most direct sellers start their business because they think it’ll be a fun way to make money.But a lot of people aren’t having fun, and they’re not making much money either.In this episode, we’re talking about why that happens and how having more fun in your business actually helps you make more money.We’ll talk about:Why some direct sellers approach their business like an hourly job instead of a
159. Why Business Builders Take Longer to Recruit
In this episode, we’re talking about why recruiting “easy yeses” can actually make your business harder, and why the people who take longer to recruit are often the easiest people to lead.If you’ve ever said you want to recruit more people like you, this episode will help you rethink what that actually means and how to build a team of people who truly want to build a business.We’re talking about:T
158. The Standards Conversation Direct Sellers Avoid
In this episode, we’re talking about something almost no one in the direct sales industry talks about, and that’s setting standards for your business.Your standards affect everything:How you show upHow you leadThe decisions you makeThe people you attractThe energy of your teamThe results you createMost direct sellers don’t intentionally set standards for their business, their customers, or their t
157. Why Direct Sellers Need a Founder Mindset
In this episode, we’re talking about the difference between thinking like a direct seller and thinking like a founder.Most direct sellers signed up because they love the products, but loving the product and building a profitable business around it are two completely different skill sets.If you want a business that grows, supports your life, and creates the kind of income and freedom you want, you
156. Why Every Leader Hits a Ceiling and How to Break Through It
There comes a point in every leader’s business where she feels stuck, settled, or ready for more. And those places have nothing to do with titles. In this episode, I’m talking about why leaders hit ceilings, why doing more of what got you here won’t get you where you want to go, and why the problem usually isn’t motivation or consistency.I’m also sharing the story behind Breakthrough, my high-leve
155. How To Build a Business You're Proud Of
In this episode, I’m talking about how fun and success are directly related to each other, and I talk about the paradox of success.Success is fun.Success is work.The opportunity in this industry is unlimited. There are no caps on income, sales, or recruiting. The only limit is the one you put on yourself.I also share a powerful mindset lesson inspired by Snoop Dogg and how his perspective on succe
154. How the Direct Sales Industry Has Changed, and Why It Hasn’t Grown
In this episode, I’m taking you back to when I first started in direct sales, what it looked like, how we built our businesses, and what it actually took to succeed.And we’re really going to talk about how the industry has changed, and why it hasn’t grown even though we have more tools than ever (social media, AI, automation, on-demand training), and yet, fewer people are building strong, sustaina
153. The 3 Questions Every Business Builder Asks Before Joining Your Team
In this episode, we’re talking about team building from your potential team member’s perspective. Every business builder goes through a decision process before they join, and whether you realize it or not, they’re evaluating you and your business the entire time.They’re asking themselves (often subconsciously) these questions:Can being a direct seller meet my needs?Can I be successful?Can you help
152. The Identities of Direct Sellers and How to Shift Yours
In this episode, we’re talking about the identities of direct sellers and how your identity impacts recruiting, team building, leadership, and long-term growth.Your identity shapes how you think, feel, act, and show up in your business. It also impacts the kinds of customers and team members you attract. If your identity doesn’t align with the business you want to build, you’ll keep hitting the sa
151. How to Build and Use a Recruiting Pipeline
In this episode, we’re talking about how to maximize your recruiting pipeline, so you attract, recruit, and build a team of business builders.When you build your business with a recruiting pipeline as the foundation, you stop chasing warm bodies and you start attracting higher-caliber team members. The kind of people who are looking for a real business, not a discount or a hobby.You’ll also start
150. The Framework Leaders Use to Grow Without Burning Out
In this episode, we talk about how to use the DRIVE framework to support leadership-level growth you can manage, duplicate, and build on without overwhelm or burnout.This episode is for direct sellers who are building or leading teams and want to develop the skills, judgment, and capacity required to hold their title and continue to grow. In this episode, you’ll hear about:Why the DRIVE framework
149. How to Reach a Goal and Sustain It
Most direct sellers are taught to set goals based on results, and while that approach can work in the short term, it often breaks down the moment leadership enters the picture.In this episode, we take a clear, honest look at why results alone don’t create sustainable leadership, and why so many leaders struggle to maintain momentum after they promote.This conversation is for direct sellers who are
148. How to Use Visualization to Take Action and Normalize Success
In this episode, we talk about how to take the actions to reach your goals without drama or hesitation.Most direct sellers visualize reaching a goal.Very few visualize taking the actions to reach it.And almost none visualize handling the setbacks and everyday realities.That missing piece is what keeps people stuck.This episode gives you a step-by-step process to mentally rehearse success, prepare
147. How to Use Your Vision Board
In this episode, we’re talking about how to use your board so that it works for you.We’re covering the daily mindset practices, habits, and energy work that help you move from just looking at your board to actually living it. You’ll learn how to intentionally become that person through microchanges, journaling, energy shifts, and inspired action.This episode walks you through:Where to put your boa
146. How to Create a Vision Board That Actually Works
If you've ever made a vision board and it didn't seem to work, it probably wasn't because you didn't want it enough or didn't cut out the right picture. It might be because what you put on it didn’t align with who you're becoming.In this episode, I’ll walk you through how to create a vision board that works as a manifestation tool, not a scrapbook page.You’ll learn:Ho
145. How to Use a Vision Board to Manifest the Business You Want
Every year, I teach a vision board workshop called "Vision Boards That Actually Work," and this time I’m teaching it on the podcast so you can come back to it again and again. This isn’t your average vision board class. I’ll spend a lot more time on how to use your board than how to make it. We’re going beyond cutting and pasting magazine pictures and calling it a day. This is about who
144. 2026 is Primed for Growth: Here’s What I’d Do If I Were in the Field
This episode is part prediction, part plan, and all about how to make 2026 your best business year yet.In this episode, I break down what I believe is happening in the industry, why it matters, and what I’d be doing right now if I were in the field. You’ll hear:What’s shifted and why what used to work isn’t anymoreWhat most leaders stopped doing and what they need to bring backWhy 2025 was a stabi
143. Lessons I Learned While Building My Business (Re-recorded)
I re-recorded this episode to go deeper into my story and share more tips and lessons with you. In this episode, I share my story and lessons from being a top producer and leader in three different direct sales companies. You’ll hear:How treating my business like a part-time job helped me build quicklyThe recruiting mistake that got me awards but also burned me outHow changing me and my mindset ch
142. Listen to This Before You Set Your Next Goal
This episode will help you set bigger goals for next year. In this episode, I’m walking you through:How the energy you’re in when you set your goal determines how aligned you are with your goalsWhy I didn’t feel lit up about my business last year, even though everything looked “fine” on paperHow the stories you tell yourself about one area of your life impact all areas of itTwo big mistakes direct
141. My Weight-Loss Breakthrough and How It Applies to Your Business
This episode walks you through a second breakthrough I had this year, and this is significant for you if you feel like you’re doing everything right and still aren’t seeing results.In this one, I’m talking about my physical health and how I lost more weight in six months than I have in decades. This breakthrough came from learning how to:Ask for help (from someone who actually understood what I ne
140. Make $1,000 Months Your Standard, Not Your Stretch
If you’re listening to this podcast, you want to make money, and in this episode, I break down how having consistent $1,000 a month in sales as your baseline will benefit your business. I also talk about how training your team to have $1,000 months will benefit your business and your team culture. You’ll learn:Why a $1K month is the sweet spot for direct sellersThe benefits you’ll receive when you
139. Lessons That Led to a Breakthrough After Years of Being Stuck
In this three-part mini-series, I’m walking you through the three areas of life where I made the most progress in 2025, the lessons that made that exponential growth possible, and how you can apply the lessons to your business.In this episode, I’m sharing how I healed from deep emotional grief after losing both my mom and my dog, and what finally lifted the emotional fog I didn’t even realize I wa
138. How to Get More Yeses
We’re wrapping up the series on why so many people say no by talking about how to get more yeses. In this episode, I explain:Why collecting nos isn’t helpful (even if it sounds like a good idea).How to get more yeses without posting more, copying and pasting messages, or sounding spammy.What a good offer actually is (and how most direct sellers are missing this step).Why your energy and your love
137. How to Stop Taking “No” Personally
If you stay in this business long enough, you're going to hear a lot of nos, even from your friends and family. In this episode, we’re talking about how to stop taking no personally because if you make every one of them mean something about you, it’s going to be really hard to keep going.You’ve probably been told “it’s not personal,” and that might feel true sometimes, but sometimes it still
136. How to Get People to Say Yes by Understanding the Decision Process
This episode continues the series where I’m answering the question, “Why am I getting so many nos?”It’s a big answer, and we’re going to unpack it from several different angles—starting with the decision process that every buyer goes through. Once you understand this process, you’ll stop taking the nos personally, you’ll stay in the game longer, and you’ll get more yeses.We’ll talk about:The four-
135. Why Getting Someone’s Contact Info is Critical to Your Success, and How to Get it
In this episode, we're getting into the nuts and bolts of how to get people's contact information at events so you can follow up, build relationships, and get sales down the line.Whether you're doing vendor events, online parties, or in-person workshops, your top priority should be collecting contact info. Because if you can’t follow up, you’re leaving sales and future business on t
134. How Creating a Business Bucket List Will Help You Achieve More Faster
In this episode, we’re talking about how to be more intentional with your direct sales business by creating a business bucket list.This isn’t about setting exit plans or walking away from your business. It’s about making the most of your business while you still have it, so whenever the time comes to move on, whether it’s next year or 20 years from now, you do it with a sense of completion, not re
133. Two Questions to Ask Yourself Before You Make Any Decisions for Your Business
This is busy season, and when you start looking, you’ll find lots of opportunities for your business as well as your personal life, and it’s easy to overcommit or tempting to say yes to things that won’t help you reach your goals. Every yes is a no to something else. Saying yes to one vendor event means that you’re saying no to another vendor or party that day. In this episode, I’m sharing the sys
132. The Message Method: Simple Conversations that Grow Your Business
In this episode, I’m walking you through the core concepts behind The Message Method and why it’s the one thing every direct seller should be doing.If you’ve ever felt frustrated that no one responds to your posts or engages with your content, this episode is going to explain why and what to do about it.You’ll learn why great content isn’t enough, why most people don’t take the first step (even if
131. How to Find New Customers
In this episode of the Stop Doing That, Do This Instead series, we’re talking about something that all direct sellers need to hear at some point in their business, and that’s waiting for people to come to them.Posting consistently, sharing specials, and talking about your business are great, but they’re not enough to get you the results you want. People aren’t going to reach out to you. They’ll ra
130. Stop Sounding Like Everyone Else: Create Content That Connects
If your content could be posted by anyone else in your company without changing a word, it’s not helping you—it’s helping them.In this episode, we’re diving into the problems with using generic content (even if it looks good), how it’s hurting your business, and what to do instead to build trust, connection, and long-term success.Generic content hurts your business because:It creates a connection
SN 129. Why “Help Me Hit My Goal” Posts Are Hurting Your Business (Do This Instead)
In this episode, I give you an alternative to asking your friends and family to help you reach your goals. It's the next installment of the Stop Doing That—Do This Instead series, and the "do this instead" is something all direct sellers should do.Telling people you've been challenged or that you have a big goal will get you results because even bad practices work if you do the
SN 128. Stop Sending Cold Messages—Do This Instead
We’re continuing our Stop Doing This—Do This Instead series, and in this episode, we’re tackling one of the most common (and cringiest) direct sales habits: cold messaging. You might know them as “hey girl” messages. No one wants to send cold messages, and I don’t think anyone is saying to her team, “Send this message to everyone you know, even if you haven’t talked to them in years.” I think this
SN 127. Stop Copying Other Direct Sellers—Do This Instead
This is the first episode in a new series called Stop Doing This and Do This Instead, and we’re kicking it off with something that seems harmless but can quietly sabotage your business: blindly copying what other direct sellers are doing.Just because someone is getting results doesn’t mean their strategy is the right fit for your business right now. Your business might be in a completely different
SN 126. Why Direct Sales Is Harder Than Ever, And What To Do About It.
It’s harder than ever for direct sellers to build a successful business, especially for the direct seller who is building a part-time business, and most direct sellers aren’t seeing the sales or growth they used to. This decline in numbers is mainly because there’s a serious training gap in the industry.Direct sales is a simple business, but it isn’t a skill-less business. You can’t copy and paste
125. How to Find, Attract, and Serve Customers in Every Stage of Your Ecosystem
We’ve spent the last few episodes talking about your business ecosystem, and in this one, we’re putting it all together.This episode is about how to guide someone through the entire customer lifecycle—from contact to customer to repeat buyer and beyond—using systems that are simple, intentional, and actually work.Here’s what we cover:What the customer lifecycle looks like in a direct sales busines
124. Why Hosted Parties Still Work and How They Can 10x Your Results
In this episode, we’re talking about the front half of your ecosystem: customer acquisition, and how it is the key to your success. If social media is your only tool for getting new customers, you’re business is probably stagnant, or it could even be going backwards. The algorithm isn’t designed to help you build a business. And while social media can support your growth, it can’t be your entire s
123. How to Use Social Media in Your Business Ecosystem without Getting Burned Out
Last week, we talked about how your business is like an ecosystem. This week, I’m explaining how to use social media to serve your ecosystem.This episode focuses on social media and its role in your ecosystem.Social media is not a customer acquisition tool. If you're relying on it to grow your customer base, you're going to be stuck in maintenance mode, or worse, headed toward burnout an
122. If Your Sales Are Slowing Down, Your Ecosystem Might Be Off
In this episode, I walk you through a conversation I had with a seasoned leader whose team went from selling thousands a month to just a few hundred. And while that drop might be dramatic, the story isn’t uncommon.But instead of blaming the market or the model, we’re going to talk about what’s really going on. If The Very Hungry Caterpillar is one of your favorite books, like it is mine, you’re go
121. How to Reach Out Without Feeling Salesy or Spammy
Reaching out is one of the most important things you can do as a direct seller, but it’s also the most avoided activity. I explain the four different types of reachouts and how and when to use them so that you build a connection without pushing the relationship. I also give you examples of each type.I walk you through the Connection Checklist and show you how to check each reachout to make sure yo
120. Recap of The Connection Workshop, Part 1
I just wrapped up The Connection Workshop, where I taught direct sellers how to reach out without feeling salesy or spammy. In this episode, I’m diving into one of the most important things we covered—the mindset behind reaching out.Whether you’re brand new or you’ve been at this for a while, initiating conversations is one of the most foundational skills in your business. But—it’s also one of the
119. Stop Being Spammy: The Right Way to Send Messages to Get Results
In this episode, we're diving deep into one of the simplest (and most powerful) habits you can build for your business — reaching out!We’ll talk about:Why messaging is way more important than posting (and how few people even see your posts!).How to send messages that aren't spammy and actually start real conversations.The importance of warming people up before making an offer.Why playing
118. Why May Matters: How to Set Up Your Best Direct Sales Year Yet
In this episode, we're digging into why May is the secret transition month that determines how your entire year plays out.I'll walk you through the natural business seasons from January to December, show you how most direct sellers unintentionally stall their momentum, and explain why what you do in May impacts your December (and sets up your entire 2026).We'll also cover:How to set
117. How Many Parties Should You Do? (and Is There Such a Thing As Doing Too Many?)
Parties are the best way to build your business. A lot of direct sellers wonder how many parties they need to do to reach their goals, and that’s what we explore in this episode.If you are not building a team or working toward a big incentive like a trip, one party a week (four a month) will be a good rhythm to get you in front of enough new people, get the experience you need, and build your cust
116. Stop Focusing on Party Sales. Do This Instead.
116. Stop Focusing on Party Sales. Do This Instead.Parties are the most effective way to meet new people, create connections, sell products, book more parties, get recruit leads, and train your team; however, most direct sellers put too much focus on selling at their parties, and as a result, they miss out on the other five benefits. If you want to get all six outcomes from your parties, your focu
115. Eight Different Ways to Customize Your Party
In this week’s episode, I demonstrate how versatile parties are, which is another reason why they’re the most effective and efficient way to build your direct sales business. When your presentation follows a framework, you can easily customize it based on your audience, the venue, the platform, and your goals. I outline the framework you’ll want to follow and explain the three elements every party
114. Mastering Parties and Why They’re the Best Selling Method for a Cold Market
The most commonly asked question I get about selling is, “How do I find new people?” In this week's episode, I explain why selling to your warm market gives you temporary success and why parties are the best way to reach your cold market, warm them up, and improve your skills.All direct sellers start their business in their warm market. Their warm market sees their posts and comes to their la
113. Parties Aren’t Dead. I’ll Prove It to You.
In this episode, I make a case for why parties are still the best way to build your direct sales business.Parties are the most effective way to grow your customer base. They are essentially a referral system. If you do one party with seven people who are new to you, that’s better than getting seven new followers because parties are a shopping event and a connection funnel.Party sales are higher th
112. Connection Funnels: What They Are, How to Use Them, and Why You Need Them.
Building know, like, and trust is important, but creating connections is more important. If people don’t feel connected to you, they won’t do business with you, even if they trust you.In this episode, I explain a concept called connection funnels. I explain what they are, how to set them up, and how to use them. You’ll learn how to create connections using company graphics, long-form writing, soci
111. How to Get People to Decide to Buy in 13 Seconds
Everyone talks about how know-like-trust is so important, and it is important, but it isn’t the most important thing.People decide if they trust you within 3 seconds of your speaking, and they decide if they want to buy from you after 13 seconds.But 65% of the people who trust you won’t buy from you.Because there’s something more important than trust, and that’s connection.People have to create a
110. Build Your Business Like Taylor Swift
No one can argue with the fact that Taylor Swift has a successful business, and in this episode, I point out some of the concepts and principles that helped Taylor become successful and share how you can apply them to your direct sales business.Be willing to put in the time. Taylor didn’t sell out stadiums and concert halls in the beginning. She started with small gigs. She was willing to put in t
109. How Vision Boards Help You Reach Your Goals
A lot of direct sellers think vision boards are a fun team-bonding activity, but they’re really much more than that. In this episode, I talk about how and why vision boards work and how to create and use one to reach your goals.Vision boards aren’t magical wishlists, and the purpose of creating them isn’t to get a bunch of stuff. Vision boards are representations of your future self. The things yo
108. Create a Mantra and Have the Best Year of Your Business
Mantras help to reprogram your subconscious and create new beliefs. They’re essentially one-sentence stories. You’re probably using mantras right now and might not even realize it. If you’re telling yourself a story over and over again, you’re using a mantra. If you’re not getting the results you want, it could be because of the mantra you’re using. You might be focused on what you don’t want inst
107. Word of the Year: How to Choose and Use It
A lot of direct sellers choose a word of the year, but after they choose it, they don’t do anything with it. If you use your word of the year intentionally, it can help you structure your business, make decisions, and have a successful year.In this episode, I share my experiences with my words of the year, and I give you suggestions and tips for choosing the right word for you and how to use it to
106. The Power of Words and How They Impact Your Success
Words are powerful. What you say is what you think, and what you think is your truth. This doesn’t mean that your truth is based on facts. It means that your truth is your belief, and your subconscious treats your beliefs like facts.In this episode, we talk about how the words you choose help or hurt your success and what you need to do to ensure that you get the results you want.We also talk abou
105. How to Get What You Truly Want and Stop Settling for Less
This episode begins the mindset series I’ve been promising you. We’ll start and end the series by talking about vision. All goals should start with a vision, and a vision is different from a goal. Goals are realistic and have a deadline, and visions are limitless and unrestricted. Your goals are created from your vision, and the clearer and bigger your vision, the more likely you are to reach the
104. How to Build a Bigger Business in 2025
I recently surveyed direct sellers to get their take on how 2024 went and how they feel about going into 2025. In this episode, I share the survey results and my interpretation of the data. I also suggest what to do in 2025 to help you reach your goals and build a bigger business.I compared business longevity to monthly sales, business model to monthly sales, new customers to monthly sales, and ne
103. Why Social Media is Hindering Your Growth and How to Fix It
In this episode, I explore how social media is making direct sellers lazy and awkward and burning them out. It started during the pandemic when anyone could copy and paste anything to get results, but that’s not working anymore. Direct sellers are quitting, and companies are closing or going to an affiliate program.Direct sellers are measuring success by looking at engagement and follower numbers.
102. Three Easy Tweaks to Increase Your Sales
In this episode, I share the tips and tweaks I gave some direct-selling leaders to help them increase their sales. These are things that you can implement right away, use for the holiday selling season, and use all year.The first tweak focuses on increasing specials and new product sales. Most direct sellers are trained to market their specials and new products by using multiple pieces of content
101. A Gazillion Tips for Holiday Selling
The holiday selling season is in full swing, and in this episode, I share a gazillion tips to help you make the most of it.Listen to this episode and pick two or three ideas that you want to play with, implement, or tweak. I start by talking about being intentional about your holiday selling. You don't want to overextend yourself or sacrifice long-term success for a short-term win.Then, we ge
100. How to Establish the Habit of Consistency
Woo hoo! Welcome to the 100th episode of my podcast!In this episode, I’ll explain how to develop the habit of consistency. I’ll talk about what I’ve learned from walking at least 10,000 steps every day since March 19 and how it applies to your direct sales business.Here are the eleven tips I’ll cover for developing consistency:Track your progress. It will take a long time to see dramatic results,
99. Onboarding, Launching, and Training Systems for Your New Team Members (Part 6 of The Team-Building Series)
In this episode, we’ll discuss onboarding, launching, and training your new team members. The systems I’ll give you will be ones you can use regardless of your title. They aren’t just for new team builders.All of the systems I teach are scalable and duplicatable. You can use them for new team members, aspiring leaders, and new leaders. The onboarding system I talk about gives them an orientation t
How to Overcome Objections and Follow Up After an Opportunity Event (Part 5 of The Team-Building Series)
A lot of direct sellers look at opportunity events as signing events, and they put too much pressure on the outcome. Sponsoring is a conversation; your job is to initiate and keep it going. In this episode, you’ll learn how to follow up after an event, overcome objections, and avoid the common mistakes that direct sellers make when they’re team building.I tell you how to end the conversation and h
How to Do an Opportunity Event (Part 4 of The Team-Building Series)
In this episode, you'll learn the essentials of hosting successful opportunity events for your direct sales business. I give you an outline of the content you should include in your presentation and walk you through the event logistics.Following this outline will help you avoid the common mistakes many direct sellers make when sharing the opportunity, such as sharing too much information, tra
The Opportunity Events Every Team Builder Should Be Doing (Part 3 of The Team-Building Series)
This episode is part three of the team-building series. In it, we’ll discuss the different types of opportunity events you can hold, why you need variety, how often you should do them, and how to invite people to them. An opportunity event is a way to share information about the business opportunity with a potential team member. I’ll use the term event, but it doesn’t have to be an actual event. I
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