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Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
This weekly podcast features interviews with B2B experts and thought leaders on topics such as business leadership, B2B sales, marketing, and revenue growth. Each episode gets into the weeds of practical strategies and insights for B2B companies, including B2B tech, SaaS, startups, analytics, and demand generation. The show is produced by Content Allies, a B2B podcast production company.
Episodes
Creating Human-Centered Workplaces in the Age of AI with Oz Rashid at MSH
True leadership isn’t about authority — it’s about connection, empathy and purpose. In this episode, Oz Rashid, Founder and CEO of MSH and Host of the “Hire Learning” podcast, dives into leadership, culture and the evolving expectations of today’s workforce. Drawing from his extensive experience in talent strategy, Oz explores what it takes to build high-performing teams in a rapidly changing busi
Modernizing Impact Strategy with Neelima Grover of Q2Impact
Losing 85% of her company portfolio became the catalyst for radical reinvention. In this episode, we're joined by Neelima Grover, Founder and CEO of Q2IMPACT. She shares hard-won insights from navigating transformation, crisis and reinvention at the helm of a global consulting firm. Neelima explores how Q2IMPACT, after losing 85% of its business due to a governmental shift, pivoted to become
Making the Invisible Visible: Team Utilization Strategy with Michael Daoud of Visus LLC
Utilization isn’t just a metric — it’s the key to unlocking profitability, clarity and accountability across your entire team. In this episode, Michael Daoud, Founder and CEO of Visus LLC, sits down with us to share how transparency in utilization can transform operational efficiency in professional services firms. He highlights the value of role-based utilization targets and the importance of wee
Turning Brand Messaging Into a Strategic Advantage with Tamsen Webster of Message Design Institute
Most brands focus on messaging — but is that enough? In today’s episode, Tamsen Webster, Founder and Chief Learning Officer of Message Design Institute, shares insights on the power of message design and its role in shaping effective brand communication. Tamsen explains how businesses can move beyond messaging to establish a core message that aligns with their audience’s beliefs and needs. She als
Maximizing Profits Through Smarter Pricing with Brian Doyle of Holden Advisors
Most businesses unknowingly leave money on the table — are you one of them? In this episode, we’re joined by Brian Doyle, President and CEO of Holden Advisors, who shares strategies for increasing pricing power to drive revenue and profitability. Brian is an ex-Air Force pilot and recognized expert in leadership and communication. Brian explains how businesses can improve their revenue and profita
Avoiding Private Equity Pitfalls with Mark Gartner of RLH Equity Partners
Not all private equity firms are created equal. Founders need to ask the right questions before accepting investment. In today’s episode, Mark Gartner, Managing Director of RLH Equity Partners, shares how to evaluate potential investors, avoid common pitfalls and ensure alignment on capital, expertise and culture. He also explains what makes a professional services firm attractive to investors and
Breaking Through the Noise in Marketing with Matt Krebsbach of Acquia
The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach, Senior Vice President of Thought Leadership and Brand Awareness at Acquia. Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blendi
Marketing That Moves the Needle with Amy Higgins of Cloudflare
Misaligned teams lead to missed opportunities. In today’s episode, we’re joined by Amy Higgins, Director of Content Strategy at Cloudflare, who explores the power of integrated planning in marketing. Amy highlights the challenges of siloed strategies, the importance of sales-marketing collaboration and the need for creative experimentation within structured marketing frameworks. She also discusses
Aligning Sales and Marketing Strategies with Amber Naslund of LinkedIn
Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messag
Driving Impactful Storytelling in Regulated Markets with Bria Bell of JPMorgan Chase
Bria Bell, Senior Marketing Strategy Associate at JPMorgan Chase & Co., shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and crea
From Content Audits to Sonic Branding: Modern Marketing Tips with Michelle Ngome of AAMA
On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of
Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies
In this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B ma
The Future of Work: Fractional Executives with Mike Malloy of Malloy Industries
In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting sea
Effective Sales Conversations with Justin Michael
In today’s episode, we’re joined by Justin Michael, Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections.Key Takeaways:(01:20) Justin’s method for pattern interrupt in sales.(02:52) Making business development techniques mobile-friendly.(05:01) The growth of sales tech and SDR strategies.(0
Adapting to Technological Changes with Steve Mordue of RapidStart Global
In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.Key Takeaways:(00:54) Slowing down and effectively delegating tasks is vital.(05:25)
Bridging Gig Economy and Traditional Employment with Jason Radisson of Movo
On today’s episode, we talk with Jason Radisson, CEO and Founder of Movo. Jason explains Movo’s use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software.He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI.Key Takeaways
Mastering the Job Search in 2024 with Erika Klics, Job Search Strategist
In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market.Erika shares insights on reflecting on your career goals, articulating your experience from a broader persp
Enhancing Fleet Management With AI with Sasha Kucharczyk of Preteckt
On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries.Key Takeaways:(01:00) Sasha's transition from academia to busines
Go-to-Market and AI Success with Emin Can Turan from Pebbles Ai
In today’s episode, we’re joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.
Optimizing IoT Data Transmission with Charles Yeomans of AtomBeam Technologies
In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology.Key Takeaways:(04:07) The critical need
Driving Business Growth Through Effective Ads with Sharon Park of Sage Digi
On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways:(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.(06:53) The signific
Cultivating a Culture of Continuous Improvement with Mike Smart of Egress Solutions
In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.Key Takeaways:(01:10) Michael Smart introduces
The Role of Authenticity in B2B Content with Genesis Capunitan of Initiative
In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. Key Takeaways:(00:41) Genesis and his role at Initiative.(04:01) The impact of an exp
Building Lasting Customer Relationships Through Podcasts with Jasmeet Sawhney of Axtria
On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. Key Takeaways:(00:52) Jasmee
Transforming Patient Care Through AI and Wearables with Colby Ford of Tuple
On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. Key Takeaways:(01:49) Insights into Amissa's
Building a Work Culture of Discipline and Calm with Stephen Callender of Foster Commerce
In today’s episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity.Key Takeaways:(01:35) Foster Commerce has a distinct approach to engineering and p
Empowering Builders Through AI with Meirav Oren of Versatile
On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights. Key Takeaways:(02:27) How Versatile's creation was inspired by a tragic event.(03:23) Using data from cranes and other sour
Predicting Life’s Financial Impacts with Robert Kirk of InterGen Data, Inc.
In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects.His expertise sheds light on how data science can enhance financial and health outcomes. Th
Harnessing Machine Learning for Business Growth with Sarah Tamilarasan of Sotaog
In today’s episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries.Key Ta
AI's Potential in B2B Marketing with Usman Sheikh of xiQ, Inc.
In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer p
Transforming Data Compliance with Dimitri Sirota of BigID
In today’s discussion, Dimitri Sirota, Co-Founder and CEO of BigID, sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses.Key Takeaways:(02:02) Growth in data generation and its enterprise challenges.(04
Redefining the Retail Experience with Will Glaser at Grabango
In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology. Key Takeaways:(05:12) The genesis of Grabango and its
Exploring Generative AI in Business with Jennifer Bittinger of Narrativa
On today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth. Key Takeaways:(04:12) The effectiveness of storytelling in business for conveying brand values.(08:35)
Embracing Diversity and Inclusion with Jorge Quezada of Granite Construction
In today's episode, we're joined by Jorge Quezada, Chief Diversity Officer and VP of People and Culture at Granite Construction. He delves into the multifaceted world of diversity, equity and inclusion (DEI), sharing his journey of understanding and the key figures who influenced his approach. Jorge highlights the importance of individual contributions to organizational change and offers practical
Advancing Cybersecurity in Healthcare with Leon Lerman of Cynerio
Leon Lerman, CEO and Co-Founder of Cynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs.Key Takeaways:(10:57) Improved accuracy in hospital cybersecurity wit
Sustainable Practices in Marketing with Carolyn Walker of Response Marketing
On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing.The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.Key Ta
Advancing Legal Services With AI Expertise with Kevin Miller of LegalSifter
In today's episode, Kevin Miller, CEO of LegalSifter, talks about the challenges and timing of introducing new AI technology in contract review.He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter’s strategy. Kevin delves into the essential nature of top-line revenue and how it s
Revolutionizing AI-Driven Customer Discovery with Shawn Olds of boodleAI
On this latest episode, Shawn Olds, Co-Founder and CEO of boodleAI, discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success.Key Takeaways:(03:00) Add
Inside Supply Chain Optimization with Inna Kuznetsova of ToolsGroup
On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains.The conversation navigates the challenges faced by businesses in securing deals that
Revolutionizing AI-Enhanced Sales Strategies with Meghan Gaffney of Veda
In today’s episode, we’re joined by Meghan Gaffney, Founder and CEO of Veda, who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways.Key Takeaways:(03:34) COVID-19 accelerated the adoption of AI and mach
Mastering Content Marketing with Blake Strozyk of Bull Media
In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience.The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customer
Navigating AI and Entrepreneurship with Susan Sly at RadiusAI, Inc.
In this episode, Susan Sly, Co-CEO, President and CCO of RadiusAI, delves into the fascinating world of artificial intelligence and the growing necessity for its responsible and ethical use. With vast experience in this area, Susan shares valuable insights on how AI is shaping our world, and the critical responsibility that founders and developers have in ensuring it's used for the benefit of huma
Exploring the Future of AI in B2B with Deon Nicholas of Forethought
Deon Nicholas, CEO and Co-Founder of Forethought, joins the show to discuss the details of AI’s application in the B2B realm. His journey from solving complex problems through coding in the initial days to the current challenges in go-to-market strategies provides him with vital experience in the tech domain.Deon explores the evolution from automation to autonomy. While the world previously saw AI
Building Trust and Innovation in Healthcare with Sombit Mishra of QMedic
On this episode, Sombit Mishra, Founder and CEO at QMedic, shares his experiences and lessons learned on gaining and maintaining credibility in the market that #B2B #businessleaders can learn from.Initially exploring wearable technology applications in healthcare, Sombit and his team transitioned to focus on the senior care market. This shift led to the development of QMedic’s core product — an ag
How Becoming a Better CEO Can Lead to Exponential Growth with Alice Heiman, Founder and Chief Sales Energizer
On this episode, Alice Heiman, Founder & Chief Sales Energizer, shares fantastic lessons for #B2B #businessleaders, particularly CEOs.CEOs are vital both in sales and understanding the customer journey. This allows the business to emphasize its value proposition and differentiator, along with the fiscal stability of gaining revenue. She discusses the Entrepreneurial Operating System as a vital
Smarter Growth Fueled by Efficiency and Demand Generation with Jack Foster at WorkRamp
On this episode, Jack Foster, CMO at WorkRamp, shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale.Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sales t
Ensuring Long-Term Growth With Demand Generation with Deanna Shimota at GrowthMode Marketing
On this episode, Deanna Shimota, CEO at GrowthMode Marketing, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth.Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers w
Transforming Hiring With Empathy and Technology with Oz Rashid of MSH
On this episode of Leaders of B2B, Oz Rashid, CEO and Founder of MSH, talks about how #B2B #businessleaders can significantly scale their business by transforming their approach to hiring.Oz believes that hiring is a key element that #leadership rushes into. He shares that the impact and investment of the right talent can exponentially lift a business and revenue. He thinks that companies should m
Improving Lives by Allowing Companies To Give Back with James Layfield of Clearfind
On this episode, James Layfield, Founder of Clearfind and Awesomage, shares how he is helping #B2B companies save on software, while also making a difference in the lives of orphans.Software costs are always at top of mind for #businessleaders. Many companies accumulate a large amount of technical debt as they subscribe to systems that were imperative in their time. The downside is that #leadershi
Building a Healthy Corporate Environment Anchored on Culture with Saira Gangji of hrology
On this episode, Saira Gangji, Principal and Workplace Investigator at hrology, discusses the benefits of a positive workplace culture. Saira urges #B2B #businessleaders to take a proactive approach to building such a culture as a priority.Saira’s journey began within a toxic work environment, and she describes how such an environment drains people of their motivation and their interdependence. Th
Finding Passion in Greater Purpose with Scott Megill at Coriell Life Sciences
Scott Megill, President and CEO at Coriell Life Sciences, shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology. Scott shares how he taps into his love for
Grow Your Business by Developing Yourself With Experience and Exposure with Jeff Dudan at Homefront Brands
On this episode, Jeff Dudan, Franchise Executive at Dudan Group and Chairman and CEO at Homefront Brands, shares how #B2B #businessleaders can up their game in #leadership by developing themselves.Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportuniti
Hacking Business Growth Through Testing and Iteration with Drew Moffitt at Kumospace
On this episode, Drew Moffitt, Marketing at Kumospace, talks about his startup experiences and the tactics he mastered along the way. One key tactic #B2B #businessleaders will find interesting is the value of agility and iteration. Drew’s current company, Kumospace, was originally set up to host virtual conferences. When physical conferences started coming back, they noticed an interesting th
Grow-Up Your Company by Making Your Customers Happier with Michael Johnson at Metrc
On this episode, Michael Johnson, Chief Executive Officer at Metrc talks about taking #B2B companies from start-up to grown-up. Michael’s approach centers around finding the right ways to make your customers happy. He believes that #leadership should kick off by paying close attention to employees. Your employees are the ones that really understand the inner workings of your business and can
Building a Truly Engaging Brand That Starts Conversations with Kenny Nguyen at ThreeSixtyEight
Kenny Nguyen, CEO and Co-Founder at ThreeSixtyEight, shares his iconic journey that led him to help #B2B #businessleaders find their purpose and their brand.Kenny says that building an engaging brand is the best way for companies to grow their customers. Customers shouldn’t feel they are being marketed to but instead feel like they are part of a community they have a voice in. To achieve this, you
B2B Marketing as a Revenue Generator, a Catalyst for Change and the Glue That Holds the Company Together with Leela Gill of 1health
On this episode, Leela Gill, Chief Marketing Officer at 1health shares how she found her purpose in marketing. She also dishes out some key insights that #b2b #businessleaders will find relevant and educational.Leela has taken several roles but found her calling in marketing. She feels that marketing’s role is the glue that brings the #leadership of the company together. This helped her realize he
Improve Leadership Skills With Better Planning and Decision-Making with Mike Figliuolo of thoughtLEADERS, LLC
On this episode, Mike Figliuolo, Managing Director at thoughtLEADERS, LLC, shares great #leadership lessons that can help #b2b #businessleaders become more successful.Mike discusses the importance of making decisions quickly but rationally. They also need to be flexible enough to recognize new information that allows them to correct a course of action. Mike talks about how to maximize your ti
Fostering Innovation by Improving Manufacturing with Jason Ray at Paperless Parts
Jason Ray, Co-Founder & CEO at Paperless Parts, Inc. shares how his passion for manufacturing physical parts led him to start a #B2B company. During Jason’s path to purchasing a machine shop, he unraveled how the front office was outdated. Processes like costing, supply chain management and customer interaction were underserved.One major challenge was downloading decades of experience int
Scaling Your Startup With Credibility and Dependability with Sean Spector at Dropoff
On this episode, Sean Spector, Chief Executive Officer and Founder of Dropoff, Inc., shares key leadership takeaways from his startups. Sean uses technology to optimize same-day delivery services. His #B2B business model caters to the healthcare, manufacturing and retail sectors. Sean thinks that technology is a key differentiator, even in traditional companies like logistics and delivery. Ev
Awakening Your Mental Wellness To Make a Difference in Your Life with Jay H. Tepley of New Era Superhero
On this episode, Jay H. Tepley, Founder and Mentor at New Era Superhero, shares her outlook on the important balance of mental, spiritual and physical well-being. An unbalanced mental state can result in depression. Jay focuses her research on male leaders because males have much higher instances of depression that lead to suicide. She argues that support for males is lacking and that society
Building a Startup Based on User Problems and Feedback with Richard White at Fathom
Richard White, Founder and CEO at Fathom (YC W21) shares his startup journey centered around fantastic products that solve business problems. Richard’s strategic approach could benefit a lot of startup founders.Richard agrees that listening to user feedback is vital for improving a product. He urges founders to go beyond just applying the feedback and actually dig deeper. Find out why customers ar
Growing a Long-Term Startup by Navigating Through Challenges with Rohit Arora of Biz2Credit
Rohit Arora, CEO & Co-Founder at Biz2Credit, shares his incredible startup journey and how it flourished despite a global recession and a pandemic. Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy. It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this by
Enabling Retailer Success Through Excellent Logistical Support with Harry Drajpuch of Amware Fulfillment
Harry Drajpuch, Chief Executive Officer at Amware Fulfillment, shares his outlook on the retail landscape today. The emergence of increased competition brought on by e-commerce means retailers need to think differently.Harry thinks that retailers must become more agile in all aspects from operations and marketing to customer experience. The retail space has to deal with swings in demand with deliv
Thinking Differently and Bringing It to Execution with Rob Whalen at PTO Exchange
Rob Whalen, CEO & Co-Founder at PTO Exchange, talks about his startup journey that began with an idea that turned into an industry differentiator. Key takeaways include:Getting a new idea off the ground and convincing people to think differently are what use the most energy in a startup.Being consistent and maintaining persistence are the key elements of successful startups.When fundraising, f
Managing Change by Adapting Quickly with Mark Grilli at CommerceHub
Mark Grilli, Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include:Marketers have to make it clear to customers why they should adapt to change Marketers need to gain executive support in order to help drive the change.It’s essential to move fast and continuously ques
Growing Your Company With the Right Culture and a Sense of Ownership with Giora Engel at neosec.com
We’re joined by Giora Engel, Co-Founder and CEO at neosec.com. Giora shares his startup journey centered on cybersecurity. The discussion provides insight on the following:How to adjust activities that involve face-to-face relationship building to remote work. How digital transformation has evolved into a “digital first” initiative and how that affects the global economy.How the value of comm
Enabling Successful Entrepreneurs by Strengthening the Community with Sanjay Puri at Autonebula, Wellisen & ACEL360
Sanjay Puri, Founder and Investor at Autonebula, Wellisen & ACEL360 shares his diverse experience on today’s episode. Sanjay discusses these topics:How passion for entrepreneurship can be developed, with successful founders becoming investors and accelerators. A society that most closely resembles a meritocracy can attract the best talent, rewarding their resilience with success.A balance
Achieving Success in Sales by Focusing on Being Human with Andy Paul, Author of “Sell Without Selling Out”
On today’s podcast, we have Andy Paul, author of Sell Without Selling Out. Andy is an experienced sales coach, mentor, podcast host, and accomplished author. He shares valuable insight on sales and discusses:How selling out uses persuasion to close a sale without understanding the buyer’s concern.The importance of focusing on selling at the human level, through connection, curiosity, understanding
Optimizing Your Sales Team's Time and Making Them More Effective with Mike O'Kelly at Rithm AI
We’re talking to Mike O'Kelly, Co-Founder & VP of Sales at Rithm AI on the show today. Mike’s company helps optimize a salesperson’s time through intelligent planning and preparation. We discuss:How to provide value when reaching out and reconnecting with your prospects. The importance of finding ways to reduce the time that your salespeople spend outside of meetings.How avoiding prospect
Improving The Procurement Process With AI and Diversity with Pam Kline Smith of Globality
Pam Kline Smith, Chief Marketing Officer at Globality, shares great insights for marketing leaders in tech. Globality is an AI company that aims to transform the procurement process for businesses.Pam is a firm believer in understanding the customer’s problem before selling a solution. As such, she emphasizes the importance of communicating with prospects; she believes marketing should spearh
Communicating the Relevance of Your Product to the Customer with Avi Bhagtani at Digitate
Avi Bhagtani, Chief Marketing Officer at Digitate, provides valuable insight on marketing leadership, honed by his technical background. Avi gained important experience on the technical product side of the business before transitioning to his role as CMO. He talks about how advantageous this kind of exposure has been to his career as a marketer and how his technical capability allowed him to deliv
Building a Brand That Turns Customers Into Heroes with Kevin Alansky of Jedox
Kevin Alansky, Chief Marketing Officer at Jedox shares a treasure trove of marketing experience on today’s show. Kevin started his career in marketing at the tail-end of the advertising era. This allowed him to witness the transformation of digital marketing. Kevin’s guiding star is focused on customers and target customers. At Jedox, they focus on how they can turn the CFO or Finance Manager into
Building a Future-Proof Marketing Team with Lindsay Boyajian Hagan at Conductor
Lindsay Boyajian Hagan, Vice President, Marketing at Conductor, shares valuable marketing information. Particularly in the digital space, marketing has changed; planning ahead is essential for success. An example is SEO. In the 2000s and early 2010s, companies could show up on the first page with keywords and strategic baits. Today, the Google algorithm is much more intelligent and places the best
Mitigating the Risks of Digital Transformation With Democratized Cybersecurity with Nick Lumsden of Tenacity Cloud
Nick Lumsden, Co-Founder and CTO at Tenacity Cloud shares great insight on the industry landscape and on personal development for business leaders. Nick’s company democratizes cybersecurity. They accomplish this by providing much-needed tools to businesses that don’t have the enterprise scale for a dedicated security team.Despite being a decade in, Nick thinks that the age of the cloud continues t
Understanding and Learning From the Cheat Codes of Marketing with Ed Breault of Aprimo
Ed Breault, Chief Marketing Officer at Aprimo, talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself. Ed thinks that whether you’re B2B or B2C, the marketing fundamentals remain the same; marketers should focus on H2H (human to human) buying. People
Generating More Revenue Through Customer-Centric Sales and Marketing Integration with Tracy Kraft of Demandbase
Tracy Kraft, Vice President, Global Revenue Marketing at Demandbase shares valuable marketing leadership insights on today’s show. Tracy’s role at Demandbase focuses on revenue marketing, a function that works closely with sales. She is also familiar with the company’s thrust to use software to help marketers succeed in account-based marketing.Tracy talks about the importance of sales and marketin
Digital Marketing Leadership and Providing Value to Customers with Amanda Elam of Bloomreach
On today’s show, Amanda Elam, Chief Marketing Officer at Bloomreach, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers.Amanda’s customers come from companies looking to move into ecommerce. The pandemic has forced businesses to adapt in order to survive. Amanda advises that businesses new to ecommerce should look at their dat
Successfully Leading a Services Business and Retaining Talent with Steve Baines of Apps Associates
Steve Baines, Vice President at Apps Associates, shares valuable leadership lessons. He brings a holistic leadership perspective to B2B. His insights come from moving up the corporate ladder, jumping into a founder role, and switching back to a corporate executive role after an acquisition.Like many leaders, Steve recognizes the value of hiring and retaining the best talent. His approach to retent
Leveraging Marketing Expertise To Build a Great Company Culture Around People with Raj Sarkar of 1Password
Raj Sarkar, Chief Marketing Officer at 1Password, shares key leadership insights and marketing expertise. He brings a wealth of perspective coming from very successful startups like 1Password and Atlassian.Raj believes that the most important thing for the leader of a startup is to set the company’s foundation. This starts with the functional area. A strong foundation will poise people for success
Growing a SaaS That Helps SaaS Companies Sell with John Street of Pax8
John Street, CEO, Chairman, and Founder at Pax8, shares his startup journey on the show. Pax8 provides smaller SaaS companies with great products which have much-needed marketing reach. Providing a marketplace for them gives them the advantages of a collective platform that can attract potential customers.When Pax8 started 11 years ago, the environment was completely different. This visionary idea
