The Last Advertising Podcast
The Last Advertising Podcast is hosted by Geno Schellenberger, who has interviewed hundreds of people in the advertising industry and is now trying to quit. The show presents one final guest and one final episode, while joking that it will return next week. It is aimed at advertising obsessives and is a Breaking and Entering Media production.
Episodes
Your Algorithm Can’t Give You Taste with Robert Castaño
Robert Castaño developed his perspective through music, hospitality, culture and his journey into advertising through the BLAC Internship Program.The recording artist and BARKER Senior Account Executive joins The Last Advertising Podcast to discuss escaping the algorithm, understanding why you like what you like and using your entire creative identity as a professional advantage.Listen to the othe
The Mother Sea Turtle Theory of Creativity with Joanna D’Avanzo
Joanna D’Avanzo teaches young creatives to think like mother sea turtles: produce a lot of ideas, accept that most will not survive, and return ready to make more.The award-winning Marist University professor and former VP/creative director joins The Last Advertising Podcast to explain why great creatives know a little about a lot, why AI is one-note, and how museums, art history, subway conversat
What Advertising Schools Should Teach in the Age of AI with Joe Glennon
Advertising changes faster than universities can rewrite a syllabus, but Joe Glennon believes the fundamentals still win.The Indiana University senior lecturer and former creative director joins The Last Advertising Podcast to explain why every idea still starts with the brand, how AI creates a race to average, and why curiosity and work ethic separate the students who break in from those who blen
Why Advertising Makes Breaking In So Damn Hard with Nicolet Gatewood
Advertising says it wants fresh talent, then asks that talent to arrive with agency experience already stamped on a résumé.BLAC Executive Director Nicolet Gatewood joins The Last Advertising Podcast to explain how BLAC opens the door through a paid 12-week internship, why the support continues after interns break in, and what agencies miss when they keep recruiting from the same places.Listen to t
Nick Gallo Built Loop Agency Around One Rule
Nick Gallo went from graffiti and six-second Vines to helping build HQ Trivia and founding Loop, the creative studio behind work people actually send to their friends.He joins The Last Advertising Podcast to talk about moving at New York speed, finding a brand’s discomfort zone, and why every young creative needs to make the idea smaller and ship the damn thing.Listen to the other Last Episodes at
If Advertising Wants Creators, It Needs to Understand Them with Maryah Greene
If this were the last advertising podcast ever made, Maryah Greene thinks the industry should learn how to actually work with creators.She would know. Before joining Droga5, Maryah was one.Her career started as a third-grade teacher before a plant-focused Instagram account turned into a full-time creator career, brand partnerships, a design business, and eventually an entirely new career inside ad
Is a Liberal Arts Education the Future of Advertising? | Professor Scott R. Hamula
As AI gets better at executing ideas, what should the next generation of advertising talent actually study?Professor Scott R. Hamula joins The Last Advertising Podcast to discuss the future of advertising education, the value of a liberal arts education, and why specialization still matters. Scott is Professor and Program Director of Advertising, Public Relations, and Marketing Communications at I
Before We Quit, Let’s Build an American Icon | Shinola CMO Kevin Wertz
This is it. The last advertising podcast to ever be made.But before we quit, we need to talk about time.Switzerland has centuries of watchmaking history. Shinola is building an American version from a factory in downtown Detroit.Kevin Wertz, CMO of Shinola, joins Geno Schellenberger to explain how a 13-year-old brand can create a sense of heritage, craftsmanship, and permanence in a category domin
HE CREATED THE LARGEST TOURING MUSIC FESTIVAL
Adam Lynn dropped out of college to take Steve Aoki on tour. Which is either a terrible life decision or the beginning of America’s largest touring music festival.Fortunately, it was the second one.Today, Breakaway operates in 13 festival markets, with roughly 5,000 local ambassadors wearing its shirts, promoting its festivals and presumably making their parents ask whether this is a real job. Ada
Before We Quit, Let’s Finally Break Into Advertising | Jonathan Ogle
This is it. The last advertising podcast to ever be made.But before we quit, we should probably figure out how to break into the industry.Jonathan Ogle founded Infinite Agency without ever working at another agency. Sixteen years later, his company works with brands including Six Flags, Southwest Airlines, Smoothie King, Supercuts, and Benihana. Jonathan still occasionally wonders whether he has o
We Can’t Quit Before Talking About End Cards | Martins Zelcs
This is it. The last advertising podcast to ever be made.But before we quit, there is one final part of advertising we need to discuss: the end.Martins Zelcs is the founder of The Art of End Cards, an archive dedicated to the final three to five seconds of commercials. He has also worked as an art director at Droga5, BBDO, and INNOCEAN.Martins believes an entertaining advertisement can still fail
Introducing the Last Advertising Podcast
This is it. The last advertising podcast to ever be made. And thank goodness, too. There's too much ad talk out there. We talk to ourselves. We know it's only F*ing advertising. We know most people try to avoid advertising. Or never even think about where it comes from. And definitely don’t wonder what it was like to work at Droga5 in 2013.But still, there's a select few out there. Tho
How to Advance Your Career When Hard Work Isn’t Enough, With Courtney Williams
Courtney Williams is Chief Growth Officer and Partner at The Variable, where she leads the independent agency’s growth strategy, positioning and business development efforts.In this episode, Courtney explains why hard work alone does not guarantee career advancement and what ambitious professionals need to do next. She shares how to develop a clear point of view, build meaningful relationships, in
How Brands Find Their Voice, with Vikki Ross
Every brand wants a distinctive voice. Very few know how to build one.This week, Geno sits down with brand voice consultant Vikki Ross, who has helped companies including JLR and Sky define how they communicate across every customer touchpoint.They discuss what actually goes into creating a brand voice, why tone of voice guidelines usually fail, how to interview an organization to uncover its pers
BBDO New York CCO Michael Aimette on Why Great Ideas Beat Perfect Craft Every Time
Michael Aimette didn't set out to become Chief Creative Officer of BBDO New York.He started in media planning, considered journalism, moved to Ireland to write a novel, directed a feature film, and eventually found his way back to advertising.In this episode, Michael shares the unconventional path that shaped his creative philosophy, why curiosity matters more than career planning, and why tod
Why Making Things Matters More Than Ever | Jamie Umpherson, CCO, Runway & Runway Studios
Jamie Umpherson didn't go to portfolio school.Before breaking into advertising, he managed a bar, designed coupons for eight hours a day, and spent nights teaching himself the fundamentals of creativity while building a portfolio from scratch.Today, he's the Chief Creative Officer at Runway and Runway Studios, helping shape the future of AI-powered creativity.In this episode, we discuss ho
What I Learned After Leaving the Holding Companies | Lisa Topol, CCO, Oberland
Lisa Topol spent decades building her career at some of advertising's biggest agencies, eventually becoming Co-Chief Creative Officer at DDB. Then she left. In this episode, Lisa shares why she walked away from the holding company world, what she found at independent agency Oberland, and why having a stake in the decisions you make can completely change your relationship with work.We also disc
What MTV Understood About Culture | Antonio McDonald, Founder & CEO, KUAMP
Antonio McDonald has spent more than two decades building content for brands, audiences, and culture.After starting his career at MTV during its peak, Antonio went on to found KUAMP, an independent creative production agency helping brands connect with audiences through content that people actually want to watch.In this episode, we discuss why most branded content misses the mark, what MTV underst
How Three Students From Vietnam Created a Lollapalooza Idea That Impressed Highdive's Mark Gross
Every quarter, Breaking and Entering Media hosts the Crowbar Awards, a $1 global student advertising competition designed to help aspiring creatives build their portfolios, solve real-world briefs, and get their work reviewed by some of the industry's top creative leaders.The highest honor awarded each quarter is the Blue Crowbar, given to the single best submission across all entries.This qua
I Thought I Knew Everything Until Amazon Humbled Me
Anthony Reeves grew up in the Australian Outback, built a career across agencies, Amazon, WPP, and now serves as VP of Global Brand & Creative at Kohler.In this episode, Anthony shares the moment he walked into Amazon believing he had all the answers and left with one of the most important lessons of his career.We discuss discomfort, career growth, mentorship, specialization, breaking into adv
What This Agency Founder Wishes He Knew Earlier | Sam Slaughter, Founder of Lighthouse Creative
Sam Slaughter is the Founder of Lighthouse Creative Group.After getting fired from his previous job, Sam and his co-founder decided to build the kind of company they actually wanted to work for. Today, Lighthouse is a 40-person employee-owned agency working with brands like Amazon, Fanatics, and more.In this episode, Sam shares the lessons he's learned building an independent business, why rel
Advertising Isn't Dying. You're Just Listening to the Wrong People. | Ad Legend Chuck McBride
For nearly 30 years, Chuck McBride has heard the same prediction: advertising is dying.He's heard it through the rise of the internet, social media, YouTube, streaming, creators, and now AI. Yet after helping launch the iconic Got Milk? campaign, leading work for Nike, working alongside Lee Clow at TBWA\Chiat\Day, and building Cutwater into one of advertising's most respected independent a
Patrick Coffee on the Real State of Advertising
Patrick Coffee of The Wall Street Journal joins the Breaking and Entering Advertising Podcast to break down the current state of the advertising industry.We talk about why creative departments feel increasing pressure inside holding companies, how AI is changing expectations for marketers, why creator marketing still struggles with measurement, and how brands are trying to evolve into entertainmen
What Top Creative Directors Want From Entry-Level Talent
In this solo episode of the Breaking and Entering Podcast, Geno Schellenberger opens up about how AI, holding company consolidation, and changing agency structures are reshaping the path into advertising. From portfolio schools to creative partnerships to tools like Runway and ChatGPT, Geno breaks down what young creatives should actually focus on in 2026.Geno also shares advice on building a port
The Manifesto Expert Behind Apple, Meta & Nike’s Greatest Brand Writing Secrets | Lonnie Elliot
What separates memorable brands from forgettable ones? According to brand writer and manifesto expert Lonnie Elliot, it starts with belief.In this episode of Breaking and Entering Advertising, Geno Schellenberger sits down with the former Apple and Meta writer to break down the true anatomy of great manifestos, from Think Different to Nike’s Dream Crazier. Lonnie explains the structures behind pow
Todd Condie on Leaving Law Behind for a Career in Advertising
Todd Condie could’ve stayed on the traditional path: Georgetown Law, Wall Street, big paycheck, partner track. Instead, he walked away from it all to chase creativity.In this episode, the Terri & Sandy Group Creative Director shares his unconventional rise from magazine hopeful to corporate lawyer to award-winning creative leader. Todd unpacks the mindset, risks, and relentless hustle it took
CEO of Havas NY on Breaking In When There Are Fewer Jobs (Sarah Collinson)
Sarah Collinson, CEO of Havas New York, joins the Breaking and Entering Advertising Podcast to talk about what it takes to break into advertising at a time when there are fewer roles and higher expectations than ever.She shares how she built a high-performing agency culture, why leadership and communication matter more than process, and how her team continues to win major clients while prioritizin
The Designer Who Makes the Future Feel Inevitable | Brian Collins (COLLINS)
Brian Collins, co-founder of COLLINS, joins the show to break down how design actually drives business transformation. COLLINS has won the Ad Age Design and Brand Agency of the Year or Business Transformation Agency of the Year seven times, and has helped shape brands like Spotify, Airbnb, Robinhood, and The Coca-Cola Company.In this conversation, Brian explains why advertising makes things famous
#539| 100+ Cannes Lions Later: The Truth About Great Advertising | Rick Brim
Rick Brim has won over 100 Cannes Lions and helped shape one of the most iconic creative agencies in the world. He played a key role in building Adam&EveDDB and bringing campaigns like John Lewis’ holiday ads to global attention, turning them into cultural moments that drove real business impact.In this conversation, he breaks down what actually makes great advertising and why so much of the i
#538: Inside Canva’s Creative System | Ted Markovic, Global Head of Advertising & Creative Ops at Canva
Geno sits down with Ted Markovic, Global Head of Advertising & Creative Ops at Canva, to break down how one of the world’s fastest-growing brands actually runs creative. From building a 150-person in-house team to working seamlessly with agencies, Ted shares the systems, expectations, and communication required to get great work. If you want to understand how modern brands scale creativity and
Jaime Robinson, CCO of JOAN, on Creativity, Advice for Advertising's Next Generation
Join the show today for an exclusive episode with the Co-Founder and Chief Creative Officer at JOAN. She goes in-depth about the Dr. Bronner's campaign for this quarter's Crowbar brief.You'll hear from the winners, Carolina Versolato and Jane Wineman, both soon-to-be advertising graduates from the University of Miami.More from Breaking and Entering Media:💼 Follow on LinkedIn https://w
#537 - Daniel Portrait | How Kamp Grizzly Lands Apple, Adidas & Uber Eats Work
Daniel Portrait, founder of Kamp Grizzly, breaks down how the agency evolved from a small Portland studio into a global creative partner for brands like Apple, Adidas, Uber Eats, HBO, and Amazon.In this conversation, he explains how Kamp Grizzly grew over 20+ years into an 80+ person agency and how their approach to experiential marketing and IRL activations has become central to modern advertisin
#536 Rony Castor (BarkleyOKRP) on How Long It Takes to Break Through After Breaking In
Rony Castor, Group Creative Director at BarkleyOKRP, joins the Breaking and Entering Advertising Podcast to break down his journey from getting laid off in 2008 to leading award-winning campaigns.Rony shares how Mad Men pushed him toward advertising, why portfolio school still matters, and what it actually takes to “figure it out” as a creative. He walks through his time at agencies like FCB, DDB,
#535 - Andre Gray | You Don’t Know sh*t… And That’s Your Advantage
What does it actually take to break into advertising in 2026?Andre Gray, Chief Activation Officer and Head of Culture & Entertainment at Havas Lynx New York, joins the Breaking and Entering Advertising podcast to unpack why the old playbook is dead, why most agencies are behind, and why not knowing everything might be your biggest edge.From growing up in San Francisco to sleeping on a couch in
StrawberryFrog’s New CEO on the Agency’s Next Chapter
Steve Scutellaro, CEO of StrawberryFrog, joins the Breaking and Entering Advertising Podcast to talk about the agency’s next chapter and the future of independent shops.In this episode, Steve shares how the 26-year-old agency operates as a boutique, senior-led team working closely with brands. He discusses how agencies can stay relevant as AI and self-service media platforms reshape the industry,
#533 - PJ Pereira | On Taking the Brunt of AI Backlash From The Industry
On this episode of The Breaking and Entering Podcast, Geno sits down with PJ Pereira. He's the founder of Silverside AI, the agency behind some of the most controversial ads to come out this past year - the Coca-Cola holiday spot, and the Svedka Super Bowl spot. The two spots have one thing in common - they're both fully generated by AI. Pj has heard all the comments, and he joins us to gi
#532 - Amanda Moul, Rick Milenthal | Breaking Into The Shipyard
AGENCY BREAK IN: THE LARGEST AGENCY IN SAN DIEGO - THE SHIPYARDMore from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹
#531 - Joaquín Mollá | We Need Younger, Braver Voices
In this episode, we sit down with Joaquín Mollá, co-founder and Chief Creative Officer of The Community. From Buenos Aires to building one of the most culturally influential agencies in the world, Joaquín shares how identity, instinct, and artistic obsession shaped his path.Recognized as a Hispanic Heritage Month Icon by The Advertising Club of New York, Joaquín reflects on what it really means to
#530 - Margaret Johnson | Breaking Into Goodby Silverstein & Partners
This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. Today, Goodby Silverstein & Partners, one of the most iconic ad agencies of the century. We sit down with Chief Creative Officer, Margaret Johnson to talk the impact GSP has had on the industry. Every agency we visited this week was born out of GSP. At least one founder from Erich & Kallm
#529 - Paul Venables, Will McGinness | Breaking Into Venables Bell and Partners
This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. Today, Venables Bell and Partners, whose guiding principle is "Do right by people." We sit down with Founder and Chairman, Paul Venables, and Partner and Chief Creative Officer to talk forging successful young creatives, advancing advertising from San Fran, and more. More from Breaking
#528 - Tracey Faux Pattani, Jake Bayham, Sinan Dagli - Breaking Into BSSP
This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. Today, BSSP. A small shop tucked away in Sausalito, the idyllic outskirts of San Francisco. We sit down with CEO Tracey Faux Pattani, Partner & Executive Strategy Director Jake Bayham, and Partner & Executive Creative Director Sinan Dagli, to talk bouncing back, winning business and a few
#527 - Jamie Barrett, Matt Hofherr, Todd Eisner | Breaking Into Barrett Hofherr
This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. Today, Barrett Hofherr, the "Makers of Momentum." We sit down with Partner and Chief Creative Officer, Jamie Barrett, Partner and Chief Strategy Officer, Matt Hofherr, and Partner and Executive Creative Director, Todd Eisner to talk San Francisco, Yellow Door, and a whole lot of adverti
#526 - Rikesh Lal | Breaking Into Erich & Kallman
This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. First up, Erich & Kallman. This independent agency is led by Eric Kallman, an ex-TBWA/Wieden+Kennedy/Goodby Silverstein & Partners creative. We sit down with Executive Creative Director, Rikesh Lal, to talk all things San Fran, advertising, and where the two intersect. More from Breaking
#525 - The Post-Game Super Bowl Advertising Podcast
The game ends. The ad debate begins.We recorded this the morning after the Super Bowl to capture the first real reactions while the industry was still processing what just happened on the biggest stage in advertising.Jon Evans from System1 joins to break down the early performance data, including the highest-scoring spots, the emotional patterns behind the winners, and why familiar brand assets ke
2/04/26 9:00 AM ET – Claude Questions Ads, T-Mobile Brings Back Backstreet
Claude makes its Super Bowl debut by arguing ads should not live inside AI, while T-Mobile leans into nostalgia with the Backstreet Boys.Follow B&E on IG for more advertising content: http://instagram.com/breakingandenteringmedia/
#524 - Jonathan Akwue | Thinking Like A Music Exec
In this episode of the Breaking and Entering podcast, we sit down with Jonathan Akwue, President of Translation, to talk about what it really means to build brands for culture, not just campaigns. Jonathan breaks down how Translation goes far beyond language, why relevance is earned not bought, and how brands consistently get it wrong when trying to reach multicultural audiences. From navigating c
2/3/26 8 AM ET – Meta’s Super Bowl Smart Glasses, Uber Eats’ Ad Game, OpenAI Tests Ads
Meta positions smart glasses as performance gear, Uber Eats turns its Super Bowl ad into a game, and OpenAI quietly tests advertising inside AI.Follow Breaking and Entering Advertising on IG for more ad content: https://www.instagram.com/breakingandenteringmedia/
#523 - Kristen Cavallo | Advertising Isn't Dying
Kristen Cavallo has spent decades shaping some of the most influential agency brands in advertising, and now she is building something entirely new. In this episode, former CEO of The Martin Agency and MullenLowe Global joins Breaking and Entering to talk about leaving the ad industry, walking 400 miles on the Camino de Santiago, and becoming Executive Director of Virginia’s only design museum.Thi
#522 - Barry Dan & Danny Weisman | On Making Media Better
In this combo episode, we sit down with Barry Dan and Danny Weisman, co-founders of Obsessed Media, to unpack what’s actually broken in modern media buying. From trivia-fueled debates on CPMs and upfronts to a deep dive on principal-based buying, transparency, and why so many brands are over-investing in the wrong channels, this conversation pulls back the curtain on how media really works today.
#521 - Ben Levy | On How To Make Sure Your Ideas Land
Ben Levy is the presentation coach of the ad industry and the person agencies call when they want their ideas to actually land in the room. In this episode, Ben breaks down why most decks are working against you, how to stop killing your own ideas with overbuilt slides, and the simple framework he uses to make presentations clearer, tighter, and more persuasive. He also shares his unconventional p
#520 - Dollar Tree Crowbar Award Winners, with Nikki Baker, CEO of FALLON
This quarter’s Blue Crowbar episode brings together future creatives and one of the most respected leaders in advertising. Fallon CEO, Nikki Baker joins the show to judge the winning campaign from Marisa Brown and Megan Sharpe, two juniors at Marist University who took home Best in Show for their holiday brief for Dollar Tree.The conversation breaks down their insight-driven campaign built around
#519 - Jay Russel | Breaking Into GSD&M
This episode was produced in partnership with GSD&MMore from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscrib
#518 - Craig Allen & David Terry | Breaking Into CALLEN
Today, Breaking and Entering heads to CALLEN to explore how one of Austin’s fastest growing agencies is redefining what modern brand building looks like. The team breaks down why clarity beats clutter, how CALLEN blends data with instinct, and what it takes to build work that actually drives growth. From challenger brands to category leaders, this episode is a look at an agency focused on results,
#517 - Krystle Loyland & Rob Baird | Breaking Into Preacher
This week, Breaking and Entering steps inside Preacher’s Austin headquarters to explore an agency built on belief, hospitality, and a deep connection to its creative community. Co founders Krystle Loyland and Rob Baird unpack how Austin’s generosity, maker culture, and collaborative spirit shaped the way Preacher works, hires, and builds brands. From in house galleries to intentional client experi
#516 - Jen Hruska & Britton Upham | Breaking Into McGarrah Jessee
Today, Breaking and Entering heads to McGarrah Jessee in Austin to unpack why the city has become one of advertising’s most creatively alive markets. Strategy lead Jen Hruska and CEO Britton Upham dig into how Austin’s laid back culture fuels better work, why individuality matters more than trying too hard, and what it really means to build brands with integrity. From "advertising athletes&qu
#515 - Micky Ogando & Hache Hernandez | Breaking Into Bakery
This week, Breaking and Entering breaks into Bakery’s Austin HQ where the lobby is a bar, the agency has a spirit animal, and the work is built by people who are hungry to make things that actually matter. Founders and creative leaders unpack why Austin has become one of advertising’s most magnetic cities, how indie agencies are reshaping the culture, and what it really takes to build work without
Breaking and Entering's Ad Agency of the Year Picks
Breaking And Entering's 2025 Ad Agency Of The Year.03:10 - Recap of the year in advertising 06:10 - Breakout agency of the year 17:00 - Agency of the year 46:00 - Campaign of the year 01:09:30 - Looking ahead to 2026 More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog
How to Break Into Advertising in 2026
Breaking into advertising has changed.In this solo episode, host Geno Schellenberger shares an updated framework for breaking into the industry in 2026 as entry-level roles shrink and expectations shift.He walks through Nerd Up, Work Up, and Cool Up, then introduces a new fourth pillar that now matters more than ever.If you are a student, recent grad, or early-career professional trying to break i
#513 - Jeff Goodby | Sit Down With The Legend Who Wrote "Got Milk?"
Jeff Goodby joins Breaking and Entering to unpack how a career built on curiosity, risk, and a little vandalism reshaped modern advertising. From breaking into the industry with a homemade portfolio to co-founding Goodby Silverstein & Partners, Jeff shares hard-earned lessons on ideas, leadership, and why the best work should feel a little dangerous. He dives into the thinking behind iconic ca
#512 - TOMBRAS | What Is It Like To Work At The Best Ad Agency Of 2025?
Disclosure: Travel and accommodations for this visit were provided by the agency.Breaking and Entering breaks into Tombras, setting up inside the agency’s real-time social and data bunker in Knoxville. Geno and Jack sit down with Tombras CCO Paul Caiozzo and ECD Nathan Frank to unpack how data, AI, and cultural listening actually fuel breakthrough creative work. They get into fast-turn social mome
#511 - Geoffrey Goldberg | From Broadway to Brands with the Founder of Movers+Shakers
Geoffrey Goldberg went from Broadway performer to Co-Founder of Movers+Shakers, one of the most influential social first agencies today. We talk about how he built the agency, what makes content go viral, the culture behind their creative process, and how he thinks the next generation can break into advertising. He also shares his path from the stage to the industry, the lessons that shaped him, a
#510 - Omid Farhang | Intern to VP Group Creative Director at ONE AGENCY
Omid Farhang joins the show to talk about how he built Majority from the ground up, and why being tapped into culture gives creative work a competitive edge. He breaks down the early days of pitching the idea to Shaquille O’Neal and the pressure of proving the agency through real work. We get into his rise from Crispin intern to industry leader and why persistence matters more than talent. This ep
#509 - Dr. Mark Grether | PayPal Is Quietly Building the Next Big Ad Platform
PayPal Ads is one of the most interesting new ad platforms in the market. We sat down with Dr. Mark Grether, SVP and General Manager of PayPal Ads, to break down how PayPal collects first party commerce data from PayPal, Venmo, and Honey, how 30 percent of global commerce passes through its products, and why they believe the future of advertising is buying directly inside the ad. We also did a moc
#508 - Andrea Gilman | Zelle CMO’s 3 Rules For Building A Marketing Career You Love
Andrea Gilman, CMO of Early Warning (Zelle and Paze), joins Breaking and Entering Brandside to share three rules for building a marketing career you actually enjoy. She traces her path from economic consulting in Excel to Time Inc, IBM, startup life, more than 20 years at Mastercard, and now leading products used by millions, explaining how an MBA, empathy, and trust shaped each move. Her three ru
#506 - Liz Taylor | How She Became Global CCO of Ogilvy
Liz Taylor is one of the most awarded creatives alive and the Global Chief Creative Officer of Ogilvy. In this episode, she breaks down how she almost became a lawyer, the cold call to Leo Burnett that changed everything, and the path that led her to running Ogilvy’s creative work across 83 countries. She also shares her philosophy on leadership, resilience, and the advice she gives every young cr
#505 - Joe Burns | Getting Strategic
Joe Burns, Strategy Lead at Quality Meats, joins Breaking & Entering to unpack how real strategy isn’t about data hoarding or 150 slide decks. It’s about edge. He shares why PowerPoint might be worse than the Black Death, how AI is reshaping the strategist’s role, and why the best ideas come from breaking rules everyone else thinks are real.More from Breaking and Entering Media:💼 Follow on Lin
#504 - Susan Coghill | How To Sell A Continent
Tourism Australia CMO Susan Coghill joins Geno to share how “Come and Say G’day” became one of the most recognizable destination campaigns in the world. She reveals how consistency beats constant reinvention, what happened when Robert Irwin suddenly became a global sensation, and how Australia’s marketing team turned a kangaroo into a worldwide icon.More from Breaking and Entering Media:💼 Follow o
#503 - André Toledo | He Has 250+ Awards Under His Belt
André Toledo, CCO of DAVID New York, joins Breaking & Entering to talk about creating ads that actually entertain. From Lima to Madrid to New York, André’s built his career on passion over pedigree and ideas over ego. He shares how to sell risky work like Burger King’s “Stevenage Challenge,” why obsession with your book matters, and how hiring people better than you keeps an agency’s soul aliv
#502 - Erica Roberts | What It Takes To Be CCO Of The Year
Erica Roberts sits down with Brian and Geno to talk about what it really takes to stay on top in advertising today. She shares how fear fuels her creativity, why she fights boredom by choosing the hard problems, and how hands-on leadership keeps BBH USA winning big. From falling asleep at concerts to relaunching iconic brands with swagger, Erica brings honesty, humor, and practical advice for anyo
#501 - Jason Harris | How Hosting A Podcast Made Him A Better CEO
Jason Harris Built Mekanism. Then He Rebuilt It Four Times.Jason Harris, co-founder and CEO of Mekanism and host of Soul & Science, joins Breaking & Entering to talk about how he built one of the most respected indie agencies in the country, sold it, and kept its soul intact. He breaks down what Harvard learned from his campaigns, why advertising will always survive, and the one mistake mo
#500 - Rob Schwartz | Episode 500 Special
500 PODCASTS! For our 500th episode special, ad legend Rob Schwartz interviews Geno. More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.s
#499 - Susan Credle | From Receptionist To Global Creative Advisor Of IPG
Susan Credle went from giving receptionists their bathroom breaks to becoming one of the most influential creative leaders in the world. The Global Creative Advisor at IPG and former Global CCO at FCB shares how she built her career from the ground up, created the “Never Finished” philosophy that reshaped FCB’s culture, and helped turn M&M’s into an enduring brand icon.Susan opens up about fig
#498 - Mike Byrne | What 22 Super Bowl Commercials Taught Him About Creativity
Mike Byrne has made 22 Super Bowl commercials, led creative for Nike at Wieden+Kennedy, and now runs Anomaly as Global Chief Creative Officer. In this episode, he breaks down how a single print ad made him fall in love with advertising, what he learned from Dan Wieden, and why he still writes every morning. We talk about leaving the best job in the industry to take a huge risk, the creative habits
#497 - Erin Riley | The Career Moves That Made Her CEO
Erin Riley runs one of the biggest ad agencies in the world. As the Global CEO of TBWA, she’s built her career on disruption, bravery, and never settling for “good enough.” In this episode, Erin breaks down the three decisions that made her a leader, the brutal truth about mediocrity, and what it really means to protect the soul of a creative company. From pitching Viagra early in her career to le
#496 - Christi Geary | She Just Launched AMP
Christi Geary joins us to reveal major breaking news. She is leading the launch of AMP Agency, a bold new model that brings together more than ten specialized agencies into one unified powerhouse. Christi shares how she went from nearly snagging a Tide sample in college to building a career at Procter & Gamble and Bayer before stepping into the agency world. She breaks down what makes AMP diff
#495 - Crowbar Awards Special | Blue Winners with Ogilvy CCO Rafa Rizuto
The Crowbar Awards are back and we’re handing the mic to the Blue Crowbar winners. Aidan Haas, Frank Yin, and Charlie Loaiza took a Babbel brief and flipped it into a club campaign that had our judge, Rafa Rizutto, calling it portfolio ready. Geno and Charlie Goldman sit down with the team to hear how the idea came to life, why craft matters, and what it really takes to break in.More from Breaking
#494 - Mark Fitzloff | He Spent 20 Years At Wieden+Kennedy
Mark Fitzloff spent two decades at Wieden+Kennedy, helping reshape brands like Nike, Coca-Cola, and Old Spice. Then he walked away and built his own shop, Opinionated, in Portland. In this episode, Mark shares the pitch that saved Old Spice from disaster, and how he thinks about keeping creativity simple in an industry that loves to overcomplicate. He also shares his advice for breaking in today,
Global CBO Of JPMorganChase Is Bringing Fashion To Banking
JPMorgan Chase is taking cues from fashion to redefine what a credit card can be. Chief Brand Officer Leanne Fremar joins Breaking and Entering Media to share how her background at Gucci, Ralph Lauren, and Starbucks shaped a bold new campaign that treats the Sapphire Reserve like a luxury handbag. We dive into building brands in-house, collaborating with icons like Claudia Schiffer and Hailey Bieb
The Secret to Fame In Advertising
Michelle McSorley has made agencies and campaigns famous. From her time leading PR at Nike to building EM2 Communications, she has mastered the art of getting creative work in the spotlight. In this episode, she shares the secrets to turning agencies, campaigns, and even young professionals into household names. If you want to learn how to get noticed, win new business, and stand out in the indust
Tiffany Rolfe On What's Next After Buying Back R/GA
Tiffany Rolfe has lived a career filled with bold bets and unforgettable moments. She tells us about leaving Oklahoma for LA with nothing but ambition, pitching a wild idea to Steve Jobs, and turning a $30 domain name into $30,000. From binge watching Love Island to leading R/GA through high pressure headlines, Tiffany proves that creativity is about risk, reinvention, and a little chaos along the
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