Making Good: Small Business Marketing Podcast
Making Good is a small business marketing podcast hosted by Lauren Tilden. It helps small business owners improve their marketing so they can grow their business and make a bigger impact. The show offers practical marketing strategies, advice, and inspiration for entrepreneurs who want to do meaningful work. It emphasizes that effective marketing leads to better business results and allows you to make a positive difference.
Episodes
The Pause (spark, life + work, and creating something better) | 322
After over two months away, I'm back — but not in the way you might expect. In this episode, I've got a big update on my business, my membership, and the future of this podcast. If you've ever felt the spark go out and wondered how to find it again, this one's for you.NEXT EPISODE→ How I'm Planning My Best Year Yet (2026 Planning Guide) | 321WHEN YOU'RE READY🌼 Jo
How I'm Planning My Best Year Yet (2026 Planning Guide) | 321
Welcome to one of my favorite episodes of the year! In this planning workshop-style episode, I walk you through the exact system I’m using to create my best year yet. We’re not talking about vague resolutions or goals that fizzle out—we’re creating a clear, doable plan for 2026 that’s built to last.This step-by-step framework will help you dream big, pick your North Star goal, break it into quarte
The Ultimate Year in Review: Your Step-by-Step Guide | 320
In this episode, I’m guiding you through one of my favorite year-end traditions: a deep and meaningful year in review. Whether 2025 was a tough one (like it was for me!) or full of highs, taking the time to pause and reflect can bring clarity, closure, and intention for the year ahead.I walk you through a four-part framework that helps you examine the growth, feelings, impact, and future vision of
The First Step to Scaling (A Financial Reset for Small Business Owners) with Leah McCool | 319
Avoiding your numbers? This episode is your gentle but honest financial reset. Lauren Tilden sits down with Leah McCool of Orca Accounting to break down bookkeeping basics, common mistakes, and how understanding your numbers can actually feel empowering—not scary. If you want a calmer, clearer, more sustainable business (without drowning in spreadsheets), this is a must-listen.NEXT EPISODE→ It’s T
Do This One Thing, Get Huge Results | Book Club | 'The ONE Thing' by Gary Keller + Jay Papasan | 318
You don’t need a better planner, a longer to-do list, or more discipline. You need one thing... and you might just be avoiding it.In this final Making Good Book Club episode with Charelle Griffith, we break down The ONE Thing and talk honestly about why doing less is often the fastest path to real growth. We unpack the lies that keep small business owners busy-but-stuck, the mindset shift that cha
The Planning Queen on 2026: This is the Framework That Changes Everything | 317
Ready to stop winging it and make 2026 your most focused, calm, and successful year in business? Lauren Tilden sits down with annual-planning queen Charelle Griffith to walk you through her simple 5-step framework for building a plan that actually works (even if 2025 was a tough one). Plus: a big (kinda emotional?!) announcement at the top from someone you know and love—don’t miss this one.NEXT EP
You're Learning Too Much (And It's Holding You Back) | Book Club | 'Lean Learning' by Pat Flynn | 316
It's time to stop the overconsumption of information, and start DOING.In this Book Club episode, we’re talking about Lean Learning by Pat Flynn. This book is all about how to learn less, do more, and actually make progress in your business. If you tend to overconsume and underact, this one’s for you. We dive into tools, concepts, and strategies for getting unstuck and taking action—even if it
5 Business Mistakes I've Made (So You Don't Have To) | 315
I've been running my business since 2017, and I've made some serious mistakes along the way. Some cost me money. Some cost me time. And one nearly cost me my entire business.Today I'm taking off the rose-colored glasses and sharing 5 mistakes I wish I could go back and warn past-Lauren about – from chasing quick fixes that never materialized, to ignoring my finances until the debt p
What I Did to Break Through Burnout | 314
The morning person who couldn't get out of bed. The podcast host who dreaded recording. The marketing lover who felt... nothing. After months of denying my burnout, I finally faced it – and what happened next changed everything. In this vulnerable episode, I'm sharing the exact steps that pulled me through, including an alarm clock hack that forced her to move, the #1 tool that helped me
I Spent 2 Days With 2,400 Small Business Owners. Here’s what I learned. | 313
This episode might completely change how you think about growing your business. I just spent two days surrounded by 2,400 small business owners at what's possibly the largest gathering of entrepreneurs in the world, and I walked away with pages and pages of notes. Here's what you need to know.NEXT EPISODE→ 3 Top Small Business Owners on Marketing, Growth, and Making an ImpactSHOW NOTES→
3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Fair warning: you're probably going to want to take notes. I sat down with three entrepreneurs who've built wildly successful businesses using completely different approaches—from TikTok and marketing funnels to community engagement and literally zero marketing budget to Bloody Marys at barbershops and turning a lawsuit into viral marketing gold. The best part? Their success isn't j
How to Play the Long Game | Book Club | 'The Long Game' by Dorie Clark | 311
Is your calendar full, but your progress feels... stuck? In this Book Club pick, The Long Game, Dorie Clark teaches us how to create white space, focus on what matters, and build a business that lasts. Tune in for real talk on saying no, playing the long game, and finding your North Star.LISTEN TO NEXT→ Feeling Stuck? Try a "Tiny Experiment" | Book Club | 308SHOW NOTES→ How to Play the L
The 3 Biggest Drivers of My Email List Growth | 310
BUCKLE UP! Scratchy voice and all, in this episode, I get a little vulnerable and strategic by pulling back the curtain on my own email marketing data. I share why email still holds a special place in my heart (even when my voice is scratchy!), why growing your list matters so much, and the three biggest drivers that have fueled my email list growth over time. If you want actionable insight and a
Best. Q4. Ever. Here's how to plan it. | 309
⚡️ Get 90 Days of Magic (with special podcast discount) here. Picture this: You sit down with the best intentions. You write down some goals. Maybe even fill out a calendar. But a few weeks in... you’re off track, overwhelmed, and wondering where all that motivation went. And then—before you know it—another quarter’s gone. And you’re carrying the same goals into the next one.If you’ve ever felt li
Feeling Stuck? Try a “Tiny Experiment” | Book Club | 'Tiny Experiments' by Anne-Laure Le Cunff | 308
Feeling stuck, burnt out, or over it with hustle culture? In this episode, we explore Tiny Experiments by Anne-Laure Le Cunff—a radically refreshing approach to productivity. Learn how to use curiosity, reflection, and small challenges (aka “pacts”) to make real progress without the pressure.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/308CONNECT WITH ME ON INSTAGRAM:https://instagram.com/
How to Design Your Life (and Business) | Book Club | 'Designing Your Life' by Bill Burnett and Dave Evans | 307
In this episode, Charelle and I share how Designing Your Life reframed career and lifestyle goals through design thinking, energy mapping, and creative experimentation. Learn how to map your values, draft multiple life options, and move forward with curiosity—not perfectionism. Whether you're running a business or reevaluating your path, there’s something here for you.MAKING GOOD SHOW NOTES:h
10 Easy Marketing Wins You Can Use Right Now | 306
Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let’s simplify your strategy and get results.LISTEN TO NEXT→ 303: Why I’m In a Funk (And How I’m Climbing Out of It)SHOW NOTES→ 306: 10 Easy Marketing Wins You Can Use Righ
What’s Really Holding You Back | Book Club | 'The Mountain Is You' by Brianna Wiest | 305
In this Book Club episode, we're discussing The Mountain Is You by Brianna Wiest. We explore self-sabotage, emotional intelligence, and what it really takes to change. From micro shifts to future self visualization, this episode is full of insights to help you get out of your own way and create a more aligned life and business.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/302CONNECT WI
The One Thing That Could Change Everything
GET YOUR FREE TICKET: https://makinggoodpodcast.com/summitThis episode is a little different—because I’m shining the spotlight on something I created just for you: the One Thing Summit! If you've ever stared at a blank screen trying to figure out what to post, or felt overwhelmed by all the conflicting marketing advice out there, this summit is for you.I brought together over 40 of the most g
This Tool Can Transform Your Content Chaos with Colie James | 304
Feel like your content marketing is pure chaos? In this episode, I chat with systems strategist Colie James about how one tool can bring calm, clarity, and serious efficiency to your content workflow. We talk about organizing your ideas, repurposing smartly, and creating systems that give you your time back. This one’s a must-listen for any creative business owner who’s ready to end the chaos and
Why I’m in a Funk (And How I’m Climbing Out of It) | 303
In this solo episode, I share an unfiltered look at a tough season I’ve been in—a long-lasting funk that’s affected my work, energy, and mindset. I open up about what led to it, how I’m moving through it, and the habits and changes that are starting to help. If you’ve ever felt stuck, off, or burned out, this one’s for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/303CONNECT WITH ME ON
7 Principles for an Oversubscribed Business | Book Club | 'Oversubscribed' by Daniel Priestley | 302
In this Book Club episode, Charelle Griffith and I dive into Oversubscribed by Daniel Priestley—well, two versions of it! We talk about building demand, the power of signals, and what it takes to create offers people line up for. If you’re tired of chasing customers and want to flip the script, this episode is for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/302CONNECT WITH ME ON INSTA
A Real-World Guide to Inclusive Marketing with Kate Wolff | 301
Let's talk inclusive marketing! Kate Wolff, founder of Lupine Creative and co-founder of Do the WeRQ and LumiTerra, shares how she’s building impact-driven businesses through inclusive marketing, queer representation, and sustainability. We talk about what it really takes to lead multiple ventures and how small business owners can take action, even imperfectly.MAKING GOOD SHOW NOTES:https://m
Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
To celebrate episode 300, I’m joined by Andy Hunter, founder of Bookshop.org—a mission-driven alternative to Amazon that’s sent over $35M back to independent bookstores. We talk about building ethical businesses, grassroots marketing, and why even small choices matter. This conversation is inspiring, energizing, and full of practical wisdom for purpose-driven entrepreneurs.MAKING GOOD SHOW NOTES:h
Business Can Be Chill | Book Club | 'Chill & Prosper' by Denise Duffield-Thomas | 299
Perfectionism, burnout, and endless hustle—what if you could leave all of that behind and still build the business of your dreams? That’s what we’re exploring in this month’s Book Club episode. In this Book Club episode, we discuss Chill & Prosper by Denise Duffield-Thomas—an invitation to run your business with more ease, alignment, and flow. We explore mindset shifts, pricing, passive income
Pinterest 101: A Practical Step-by-Step Guide for Small Business Owners with Heather Farris | 298
ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!One of the best ways to get more eyeballs on your business is to be where people are already looking for you. And one of those places that people are looking for you... is PINTEREST.Pinterest is one of the most powerful but underused marketing tools for small businesse
How to Actually Get Stuff Done (Even If You Struggle With Follow-Through | 297
This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you’ll walk away with practical strategies (and a few mindset shifts) to help you take action and make real progress in your business and life.MAKING GOOD SHOW NOTES:
Impact + Profit: Your Business Can Do Both with Brian Thompson | 296
How do you build a business that reflects your values, serves your community, and supports the life you actually want to live? That’s the heart of this conversation with Brian Thompson, a financial planner and founder of Brian Thompson Financial, who helps LGBTQ+ entrepreneurs build profitable, mission-driven businesses. We talk about what it really means to align your business with your mission a
The Anti-Overwhelm Guide to Marketing | 295
Feeling overwhelmed by your marketing? This episode is your calm, clear roadmap to doing less—and making more impact.If you're overwhelmed, you’re not alone in feeling it. In this solo episode, I’m walking you through a gentle but strategic way to move past the chaos and into clarity. I share a step-by-step system for building a sustainable, doable marketing plan that doesn’t ask you to do ev
Rethinking Business Strategy | Book Club | ‘This Is Strategy’ by Seth Godin | 294
In this Book Club episode, we discuss Seth Godin’s This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shape strategy. It’s a deep dive into what strategy actually means, with insights for marketers, business owners, and anyone navigating the ups and downs of entrepreneur
ADHD-Friendly Prioritization, the Dopamine Dial, and Consistency with Skye Waterson | 293
ATTENTION FELLOW ADHD BIZ OWNERS! This one is for you.ADHD coach and founder of Unconventional Organisation, Skye Waterson, joins me to talk about navigating business with ADHD. We dig into the real-life struggles—overwhelm, inconsistency, and scaling—and Skye shares research-backed strategies, from dopamine-stacked routines to prioritization hacks. This episode is a must-listen for anyone who wan
5 Things I’m Doing Differently This Quarter (And How You Can Too) | 292
In this episode, I’m getting real about what’s actually working for me right now—and what’s not. The truth? My priorities have shifted, and it’s time my business strategy did too. I’m sharing five key things I’m doing differently this quarter. If your year hasn’t exactly started the way you hoped—or if you’re craving a reset—this episode is your permission slip to change things up.JOIN:https://mak
Simple Design Fixes That Level Up Your Business with Stacy Aguilar | 291
If you’ve ever felt stuck or unsure about your branding, this episode is for you. I’m joined by brand and web designer Stacy Aguilar, who shares how to make your design not just beautiful—but effective. We’re talking about common mistakes, simple fixes, and how design can actually boost your confidence and conversions. Get ready to feel empowered to take up space and show up like the powerhouse yo
Funnelizing: The Key to Making Sales from Your Strategy | 290
If your marketing feels like it’s going nowhere, it’s probably because you don’t have a clear strategy to move people from discovery to sale. That’s where the magic of a marketing funnel comes in. In this episode, I’m breaking down how to create a simple, strategic marketing funnel that guides potential customers from finding you to trusting you—and ultimately to buying from you. Tune in to learn
How to Actually Take Care of Yourself | Book Club | 'Real Self-Care' by Dr. Pooja Lakshmin | 289
In this episode of Making Good Book Club, Charelle and I dive into Real Self-Care by Dr. Pooja Lakshmin. We explore the difference between faux and real self-care, why setting boundaries is hard but necessary, and how true self-care is about reclaiming your time and energy.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/289CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100
A Super Honest Take on Mindset, Mistakes, and Marketing with Leah Yard | 288
“ The interesting thing is that usually, the thing that you are most nervous about sharing is the thing that people will connect with most.”- Leah YardLeah Yard’s story is anything but typical. From growing up on a lighthouse island to launching a successful jewelry brand, Leah shares how embracing her story and building a growth mindset helped her business thrive. We also dive into practical tips
The Secrets of Creating an Unforgettable Brand with Drewe and Kate | 287
Branding isn’t just about a pretty logo—it’s about telling a story, creating an experience, and making a real connection.In this episode, I sit down with Drewe & Kate, the creative duo behind Drewe & Kate Branding Co., a boutique studio specializing in brand identity, website design, and brand photography. Drewe & Kate share their journey from editorial design and wedding photography t
The 3-Part Marketing Strategy Every Business Needs | 286
Marketing doesn’t have to be complicated—it just needs a clear strategy. In this episode, I break down the 3 essential jobs of marketing that every business needs to focus on: getting visible, building relationships, and making sales. Plus, I’m sharing an exciting new resource to help you make marketing simple, sustainable, and effective. Let’s dive in!JOIN THE LAUNCHPADhttps://makinggoodpodcast.c
A Crash Course in Business | Book Club | 'The Personal MBA' by Josh Kaufman | 285
If you want a crash course in business without the six-figure MBA price tag, this episode is for you! In this Making Good Book Club episode, we dive into The Personal MBA by Josh Kaufman—a powerful guide that distills essential business principles into one book. Charelle and I discuss the five key areas of every business, how to overcome barriers to purchase, 4 ways to increase revenue, and more.
The Friendship Desert + Navigating Loneliness with Author Kat Vellos | 284
Do you struggle with making or holding onto friendships as an adult and small business owner?Kat Vellos, author of We Should Get Together, joins Making Good to discuss the challenges and solutions around making and keeping friendships in adulthood. From her own experience with the "mid-thirties friendship desert" to research on the loneliness epidemic, Kat sheds light on how adults can a
I Spent a Month in Europe with My Family (How, Why, All the Deets!) | 283
I took my business (and my family!) on the road for a month in Spain and Portugal, and wow—what an experience. In this episode, I share what we did, what I learned, and why this trip shifted everything for me. If you’ve ever dreamed of a more adventurous, intentionally designed life, tune in!MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/283CONNECT WITH ME ON INSTAGRAM:https://instagram.com/
The ROI of Kindness with Tara May | 282
My guest today has spent her career driving innovation and leading with kindness. Tara is the CEO of Aspiritech, a leading QA testing company that provides meaningful employment opportunities for individuals on the autism spectrum. In this episode, we discuss neurodiversity & why it matters in today's workplace, how Aspiritech provides meaningful employment for autistic individuals, the b
The Beginner's Guide to Launching | 281
All the training, resources, templates, swipe files, content calendars AND MORE you need for an effective launch: check out Launch Week.In this episode of Making Good, I’m tackling one of my most important marketing skills: launching. Whether you’re releasing a new product, offering a service, or reintroducing something you’ve shared before, launches are a nearly magical way to create buzz, drive
Not Your Typical Productivity Advice | Book Club | 'Four Thousand Weeks' by Oliver Burkeman | 280
In this episode of Making Good Book Club, Charelle and I chat about Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman. Spoiler alert: it’s not your typical productivity book. Instead of a list of time-saving hacks, Burkeman offers a radical reframe on how we think about time, productivity, and our short human lifespan (about 4,000 weeks on average).We discuss key takeaways, like
Building a Business That Fits Your Life with Valerie Feghali | 279
In this episode, I chat with Valerie Feghali, the content creator and visionary behind Wellness Vault who has made some big shifts in her own business in order to design it. Valerie shares her unique five-step process to reverse-engineer a business, along with practical advice on finding and pivoting to a new ideal customer, marketing through ads, and balancing the life you want with the business
Your 2025 Visibility Plan with Publicist Christina Lenkowski | 278
Podcast publicity expert Christina Lenkowski joins me to share how podcast guesting can grow your business. We talk about why earned media builds trust, how to create a 2025 visibility plan, and her formula for writing pitches that land podcast guest spots. Full of actionable tips, this episode is a must-listen for business owners ready to increase their visibility and impact.MAKING GOOD SHOW NOTE
Growing Exponentially | Book Club | '10X is Easier Than 2x' by Dan Sullivan & Dr. Benjamin Hardy | 277
This month’s Making Good Book Club explores 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. Lauren and Charelle share their takeaways on achieving exponential growth by focusing on fewer, high-impact strategies and embracing an abundance mindset. Tune in for insights on making big transformations in your small business without burning out.MAKING GOOD SHOWNOTES:https://makinggoodpodca
How Small Businesses Can Drive Social Change with Takema Robinson | 276
In this episode, I talk with Takema Robinson, CEO of Converge, about how small businesses can create a big impact. From leveraging local business councils to aligning profits with purpose, this conversation is packed with actionable advice for entrepreneurs who want to make a difference.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/276CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laure
Best Year Ever: A Step-by-Step Planning Guide for 2025 | 275
Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.Get ready to dream big and plan smart! In this workshop-style episode, I’ll guide you through creating a plan for 2025 that’s not just motivating—but achievable. From reflecting on 2024 to dreaming up your vision, breaking down quarterly goals, and sti
Your Step-by-Step Guide to a Year in Review | 274
Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.This episode is your step-by-step guide to doing a powerful Year in Review. Reflect on what went well, what challenged you, and what you learned in 2024. This practice isn’t just about looking back—it’s a way to set a clear, intentional course for 2025
Growth, Equity + The Net Divide with Nakeia Drummond of NLD Strategic and She's Well Networked | 273
For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She’s Well Networked and The Women Entrepreneur Leadership Lab (Th
The Ultimate Beginner’s Guide to Email Marketing | 272
Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.If you’re a small business owner, you’ve likely felt th
Marketing When You're Short on Time with Clementine Holman & Kryshla Salaris | 271
Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.Ever feel like you're supposed to be EVERYWHERE wi
How to Promote Yourself | Book Club | 'Brag Better' by Meredith Fineman | 270
Brag Better by Meredith Fineman tackles the challenges and insights of self-promotion, especially for those who don’t feel comfortable “bragging.”Brag Better promises a guide to promoting yourself in a way that’s true to who you are—and though we felt some parts missed the mark for us as small business owners, as the book is in some ways geared more towards people with more traditional employment,
40+ experts on how to do better marketing in 15 minutes
🎟️ Get your free ticket here and listen before today's sessions expire.15-Minute Marketing: The Summit is officially LIVE! 🎉I’m hosting a free, totally virtual week-long event, and you’re invited. Here from 40+ marketing experts who can help you do better marketing... in just 15 minutes. Here's what’s in store each day:After Day 1, you’ll know how to create a magnetic, memorable brand.
From Followers to Community, a Guide to Social Media Success with Kristina Bartold-Sorgota of The Social Snippet | 269
I don’t think it’s a stretch to say that today’s guest and I were set up on a friend date, and you get to hear it in this episode! My takeaway? When mutual business friends tell you you NEED to connect with someone, give it a try because at least in this case, my community was dead on. I had such a blast having this loose but insightful conversation with Kristina Bartold-Sorgota! Kristina is a S
From Trick, to Treat: Social Media Coach Jumer Adalin on Losing 45k Followers and Bouncing Back | 268
Happy Halloween everyone! In celebration of my absolute favorite holiday, we’re airing a special bonus episode. I sat down with my friend, Jumer Adalin, to chat about a very spooky thing that happened to his business recently…Jumer is a social media marketing expert, who recently had his Instagram account hacked. Yikes!With 45,000 followers lost overnight, Jumer shares how he’s bouncing back, rebu
[An invitation] 15 minutes can change everything
So for the last couple of months behind the scenes in secret, I have been putting in a ton of work on something that I think will make a real difference in how you approach your marketing. Let me introduce you to 15 Minute Marketing the Summit. This summit is for anyone who's ever felt like marketing is overwhelming or impossible to keep up with. If you're tired of feeling like you&apo
Personal Experiences with OCD + Neurodiversity with Caitlin from Caitie Means Business | 267
I’m so excited to bring you part two of my interview series with Caitlin of Caitie Means Business! If you haven’t listened to Part 1, definitely check it out at makinggoodpodcast.com/265.Today’s episode is very, very close to my heart.Caitlin and I talk about something personal that’s become a big part of both of our lives—OCD. While the topic might seem a little unrelated to business, our convers
Digital Accessibility: What, Why + How with Caitlin from Caitie Means Business | 266
Today, I’m joined by web designer Caitlin of Caitie Means Business, who specializes in creating websites that not only look great but are also digitally accessible. We dive into the world of digital accessibility, discussing what it even is, and why it’s crucial for businesses to ensure their websites and content are easy to use for as many people as possible.Caitlin works with service-based busi
How to Beat "Pseudo Productivity" | Book Club | 'Slow Productivity' by Cal Newport | 265
Though this book wasn’t exactly what we expected, Charelle and I had so much fun picking it apart and finding applications for small business owners, including ourselves! Slow Productivity is all about challenging the hustle culture mindset and redefining what it means to be productive. While the book offers an intriguing framework, it’s really not a “how-to” guide—it’s more about understanding th
10 Ways to Make Marketing Easy | 263
Marketing doesn't have to be complicated or overwhelming. In this episode, I share 10 ways to make marketing easier for your small business. From getting clear on your marketing foundations to leveraging AI tools like ChatGPT, I break down practical tips to help you streamline your efforts and reduce overwhelm. Ready to make marketing fun again? Tune in for actionable insights that will chang
Change Your Business (+ Life) by Leading with Vision with Sharon Lipovsky of Point Road Studios | 262
We are over 200 episodes into this podcast, but just when I think we’ve covered every topic under the sun… something like today’s episode comes along and makes me realize I may have missed something big. That is certainly the case with today’s episode, but I’m so excited that today’s guest joined me to help right the ship. In this episode, I sit down with Sharon Lipovsky, founder of Point Road Stu
10 Things I Want to Tell You | 261
In this special solo episode, I share some personal reflections and life updates that have been on my mind lately. From navigating a new season of motherhood, to letting go of my beloved retail store and making big changes like rebranding my stationery business, I’m diving into how life, business, and mindset all intertwine. I also talk about the power of leaning into your excitement, embracing &q
Storytelling, Marketing, and Parenting with Jen Fuller | 260
I can’t tell you how excited I am to introduce you to today’s amazing guest, Jen Fuller, because this was one of my favorite conversations ever.Jen is the founder of Etta Loves, a brand that collaborates with visual experts to design baby sensory essentials that align with babies’ cognitive and visual development. Etta Loves was created after Jen noticed how transfixed her new born was by Jen’s bl
How to Make GREAT Offers | Book Club | '$100M Offers' by Alex Hormozi | 259
This was not a book Charelle and I were planning on covering for the podcast, and I think we both kind of surprised ourselves by choosing it. But after last month’s read of Daring Greatly by Brene Brown, which while fantastic was definitely not strictly a business book, we wanted to try swinging in the opposite way for this month’s read. And you know what? While we definitely both had some reserva
How to Plan the Best Q4 Ever | 258
This episode comes out on Tuesday, September 10th, which means we are just weeks away from Q4, The final quarter of the year. That's October, November, and December.For many small businesses, these are some of the biggest, most important sales months of the year, not to mention a busy time personally for a lot of us. So I want to help you get prepped for this.I mentioned that this episode is
The Business of Craft with Abby Glassenberg | 257
It was so so fun to have a fellow crafty person on the podcast! I know that many, many of you center your businesses around a craft, and my guest today literally wrote the book about hers before shifting her focus to supporting and uplifting crafting professionals. Abby Glassenberg is the Co-Founder and President of Craft Industry Alliance, the premier trade association for the crafts industry.
Making Good Replay! Ep 197: Your Marketing Superpower (9 Strategies for Putting *YOU* Into Your Marketing) | 256/197
Here’s something I believe with all of my heartYou have a superpower. Specifically, a marketing superpower. And I know that probably, we’ve never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn’t cost you anything. It doesn’t require you to pick up any new skills. It’s something you have access to ALL of the time and you can activate at any t
A Path to Financial Independence with Tanessa Shears | 255
She’s back! I loved talking with Tanessa so much in our last episode of the podcast, episode 254, that I had to have her back on a second time. In our second conversation, we deviated from Tanessa’s expertise in health and wellness to talk about another passion she has: financial independence.In case you need a refresher or missed the last episode (go check it out because it is SO good), Tanessa i
Your Health and Your Business with Tanessa Shears | 254
For a podcast that centers well-being in how we run and market our small businesses, today’s topic is overdue! I am so thankful to have had such a grounded, enthusiastic pro at my side while thinking through how we keep our bodies healthy. Because when we do, our minds (and ultimately our businesses), really reap the benefits.My guest today is Tanessa Shears. Tanessa helps entrepreneurs double the
How to Dare Greatly | Book Club | 'Daring Greatly' by Brené Brown | 253
I have been a fan of Brené Brown for about a decade now, and so it is truly mind-blowing to me that we haven’t discussed one of her books for Book Club until now.Brené Brown is a researcher and self-identified storyteller who has spent the last two decades studying courage, vulnerability, shame, and empathy. I first learned about Brené from two incredible TED talks she gave in 2010 and 2012, which
How to Make SALES | 252
Let’s be real:A business does not exist without sales.It just doesn’t.As much as I know that you, dear listener, are a big-hearted small business owner who wants to make a difference through your small business. (I LOVE THIS ABOUT YOU).You do have to make sales.And making sales opens up huge opportunities. Not only for your business, for yourself and your life, but for the impact you’re able to ma
How to REALLY Connect with Your Audience | 251
What does it take to TRULY connect with your ideal customers?To show them who we are, to demonstrate what we have to offer them, and to get them excited about becoming a customer with us?Anyone who has tried marketing their business knows that this isn’t an easy thing to do at all.But, it’s not something that gets a lot of airtime in marketing conversations. It’s a lot sexier to talk about growing
Mindset, Curiosity + Coaching Yourself with Antonia Bowring | 250
Today’s episode is a very exciting one because in it, my guest, Antonia Bowring and I, chat about a topic that I have not yet covered on this podcast. And that is coaching!We all have moments in our lives where we could really use some guidance, or at least an exterior influence to keep us moving toward our goals. I think as small business owners, this is sometimes especially true. Working with a
How to Not Be Invisible (10 Ways to Get Discovered) | 249
Let’s talk about how to NOT be invisible.In other words – how to get your business actually SEEN by the right people – the people who will buy.In this episode, we’re going do two things. First, I’m going to give you an overview of 10 ways you can get discovered by more of your ideal customers. Then, I’m going to walk you through how to choose which of these makes the most sense for you.MAKING GOOD
How to Find Your Purpose with Jessica Huie | 248
There are times when the “shoulds” we are either taught or have convinced ourselves of pile so high it can be overwhelming. It is in this state of overwhelm that we lose track of ourselves, our passions, and our “why.” The balm, according to my guest today, is to re-root in our identities and uncover our purpose based on a true understanding of who we are. It’s in creating from a sense of self tha
A Fresh Approach to Progress | Book Club | 'Big Dreams, Daily Joys' by Elise Blaha Cripe | 247
This book was an absolute joy to read. As always, Charelle and I resonated with different parts and pieces, and maybe more so than past books the sections we pulled out clearly illustrated the ways our brains work so differently, which is always fun to see. I have been following the author, Elise Blaha Cripe, for a long time, and when she came out with her book I immediately jumped on getting a co
Make Marketing Simple with These 7 Marketing Principles | 246
Raise your hand if you’ve had any of the following thoughts recently.“Marketing is overwhelming.”“I have no idea where to start.”“I am just an inconsistent person.”“I’m just not good at this.”“I hate social media.”“Sharing marketing content is just annoying.”“Email marketing is just spam”“Nothing is working.”“I don’t have anything interesting to say.”Now, while I don’t have the magical ability to
Cracking the Instagram Code with Jumer Adalin | 245
This conversation and guest were a long time coming! One of my favorite things that I get to do in my membership program, Making Good Happen, is host monthly Guest Expert Sessions where a guest speaker presents a live video presentation for our members. Some really great conversations have come out of the Q+A’s at the end of these sessions, and they’re always so much fun. This past December, Jumer
