Business of Aesthetics Podcast Show
The Business of Aesthetics Podcast Show is aimed at aesthetic doctors and practice owners. It features conversations with leaders in dermatology, plastic surgery, and aesthetics. Episodes focus on growing a practice, improving business operations, and finding fulfillment in aesthetic medicine. The show is produced by Business of Aesthetics.
Episodes
Before, During, After Chemo: The Patient Journey Most Aesthetic Practices Aren't Built to Handle
Free for BOA listeners: Book a complimentary 60-minute marketing strategy session with Ekwa → https://www.businessofaesthetics.org/msm/ In this episode, host Angie joins Deborah McDowell, Founder and CEO of Oncology Aesthetics & Wellness, to explore a challenge most aesthetic practices were never designed to handle: supporting patients whose appearance is changing because of cancer treatment rath
Mastering the Art and Science of Skincare: An Esthetician's Guide to Success
In this episode, host Don joins Lisa Waters, founder of Real Skin Pro and a California licensed esthetician, to separate real skincare expertise from social media noise. Lisa explains why clients who arrive armed with ingredient buzzwords still need a professional to interpret what their individual skin requires, and why chasing trends is no substitute for knowledge. Lisa breaks down how a thoroug
Stop Buying Trends: The 30-Year Framework for Knowing What's Actually Advancing Aesthetics
In this episode, host Don joins aesthetic medicine practitioner and educator Tracy Mancuso to tackle one of the industry's most expensive problems: buying technology because it looks innovative rather than because it belongs in your practice. Drawing on more than 30 years across clinical care and manufacturing, Tracy explains how owners can separate genuine advancement from expensive hype. Tracy b
Your Best Injector Is Going to Leave. Build the Business That Profits When She Does.
In this episode, host Anji sits down with Dr. Carla Pearson and Mary Ford, co-founders of Smiley Aesthetics, to challenge the instinct every practice owner has when a top injector wants more independence: fight to retain her. Instead, Carla and Mary explain why Smiley built an independent provider platform that lets injectors own their own business inside Smiley's ecosystem, turning a retention pr
One Founder, Two Locations: What AI Can Actually Carry to Your Second Site, and What It Can't
In this episode, host Anji sits down with Audrey Campbell, founder of The Audrey Aesthetic, to tackle a costly growth mistake: treating AI as a shortcut to opening a second location. Audrey explains why technology cannot compensate for unclear standards, inconsistent patient experience, or a founder-dependent operating model. The conversation breaks down the practical systems that make expansion m
The 30-Day Owner Absence Test: What Breaks First in Your Aesthetic Practice?
In this episode, host Anji joins Melissa Delfino to expose the hidden owner dependency that keeps many successful aesthetic practices from becoming truly scalable. Melissa explains why a busy, profitable practice can still become operationally paralyzed when every decision flows through the founder. The conversation breaks down the 30-day owner absence test, including how to track interruptions, i
Smart Capital Spending: How to Know If Your Practice Can Afford the Next Device
In this episode, host Don sits down with Danielle Hayden, CEO of Kickstart Accounting, to address a costly problem in aesthetic practices: buying equipment based on enthusiasm or a sales promise instead of financial readiness. Danielle breaks down the three numbers that should guide any capital purchase, rolling 12-month revenue, average net profit, and monthly cash outflow, and explains how to mo
Permanent Reduction Isn't the Finish Line: How Top Aesthetic Practices Can Capture the Patients Laser Leaves Behind
In this episode, host Don Adeesha sits down with Alana Zurek, founder and CEO of Beverly Hills Hairfree and CEO of Electrology Tech, to expose the patient gap laser-only med spas don't see coming. Alana argues that roughly 75% of the population, clients with gray, white, blonde, red, or hormonally-influenced hair, simply cannot be served by laser, and that techs across the industry are finding it
The Operator Trap: Why Your Practice Can't Survive Without You and How to Fix It.
In this episode, host Manjali Kulathunga joins Mike de Jong to expose the operator trap, the profitable but unsellable reality that forms when an aesthetic practice cannot function without its founder. Mike breaks down the GSD, architect, and hunter leadership types, then shows owners how to capture decision-making in SOPs, delegate simple tasks first, train through role-play, and build a team tha
Fully Booked on $0 in Ads. Here's What She Built Instead.
In this episode, host Don sits down with Dr. Sinehan Bayrak, a board-certified facial plastic surgeon who filled her Philadelphia practice in under two years without spending a dollar on paid advertising. She takes apart the assumption that growth requires more ad spend, more staff, and more square footage, arguing that most practices are buying volume when they should be building fit. Dr. Bayrak
Why Aesthetic Patients Don't Move Forward: Finding the Hidden Breaks in Your Patient Journey
In this episode, host Don Adeesha joins double board-certified dermatologist and somatic trauma specialist Dr. Kiera Barr to explain why a clinically excellent aesthetic consultation can still end with, "Let me think about it." They reveal how rushed communication and unseen nervous-system responses can quietly undermine trust before price or treatment quality ever becomes the deciding factor. Dr.
Why Discount Ads Fill Your Schedule With the Wrong Patients, And the Trust-Based Funnel That Fixes It
In this episode, host Don sits down with Naren Arulrajah, founder and CEO of Ekwa Marketing, to dismantle the med spa playbook of cheap ads and low-price Botox deals. Naren argues that discount-first marketing doesn't just underperform, it actively damages your position in the market and fills your schedule with patients who were never going to stay. The conversation gets specific about the number
The Consult You Already Lost: Reading the Room, Killing "Let Me Think About It," and Why Clinical Skill Doesn't Close
In this episode, host Don sits down with Dr. Mark Tager, CEO of ChangeWell Inc. and creator of The Art of the Healthcare Presentation, to solve a problem hiding in plain sight: the most technically gifted injector is often the weakest closer. The high-ticket case is rarely lost over price. It is lost in the quiet minutes of the consultation. Dr. Tager breaks down why a researched patient is invest
Your Practice Is Hiding the Answer: The Internal Audit Method That Exposes What's Actually Blocking Your Growth
In this episode, host Anji reconnects with Kara McClanahan, executive business consultant at Aesthetic Practice Partners and VP of Operations at Genesis Lifestyle Medicine, to break down why most aesthetic practices aren't struggling because of marketing or device mix. They're struggling because owners have never learned to audit their own operations honestly. Kara argues that chasing revenue and
The Data-Backed Diagnostic: "What Your EMR Already Knows About Whether Your Med Spa Will Survive the Next 24 Months"
In this episode, host Don Adeesha sits down with Dr. Tiffany Hall, Chief Growth Officer at Aesthetic Record, to dismantle the biggest myth in medical aesthetics: that revenue is the number that decides whether a practice survives. Dr. Hall, who sits on top of one of the largest pools of real-world operational data in the industry, argues that most owners misdiagnose a marketing problem when the re
How to Show Up on Google AI Overviews: What Aesthetic Practices Are Getting Wrong in 2026
In this episode, host Don Adeesha sits down with Naren Arulrajah, founder of Ekwa Marketing, to tackle the single most disorienting shift in aesthetic practice growth right now: the collapse of traditional search and the rise of AI-driven patient discovery. Naren argues that most practice owners are not just missing the opportunity; they are actively hurting themselves by applying yesterday's logi
The 1099 Trap: Why Most Aesthetic Practices Are One Audit Away From a Six-Figure Penalty
Host Don Adeesha sits down with Kara Kelly, CEO of Clinical HR, to tackle the people problems that quietly derail aesthetic practices, from the moment a clinician becomes a reluctant manager to the chaos of a private equity acquisition. Kara brings fifteen-plus years of direct experience inside med spas and medical practices, and she pulls no punches on the compliance traps that cost owners real m
Building a Skincare Brand Gen Z Actually Trusts-and Turning That Trust Into Long-Term Revenue
In this episode, host Don Adeesha sits down with Dr. Whitney Havnik, a double board-certified dermatologist and fellowship-trained Mohs surgeon, to tackle a problem every practice is now facing: an entire generation builds trust with brands long before they ever walk into a clinic. The challenge is no longer spending more to acquire Gen Z patients. It's becoming relevant to them first. Dr. Havnik
The Future of Clinical Integrity: Implementing Evidence-Based Education and Elevating Industry Standards
In this episode, host Don Adeesha sits down with industry legend Tracey A. Hotta, past editor of the Plastic Surgical Nursing Journal and past president of ISPAN, to confront a problem hiding behind the hype: in a field driven by manufacturer marketing and weekend certifications, how do you build a practice on real clinical integrity? Tracey breaks down the practical markers that separate rigorous
Running a Medical Spa 8 Years Ago vs. Today: The Strategic Evolution of Vendor Partnerships, Compensation Models, and Unit Economics
In this episode, host Don Adeesha sits down with Amy Engel, owner of Sweet Spot Medispa and a top 50 Evolus partner, to dismantle the most expensive phrase in aesthetics: "we've always done it this way." Amy argues that practices five, eight, and ten years in are bleeding margin to legacy vendor contracts, unprofitable services, and W-2 hires their summers can't support. Amy walks through the math
Surviving the Zero-Click Era: How Aesthetic Practices Win Patients When AI Answers Before the Click
In this episode, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to confront the biggest shift in local healthcare marketing in a decade. AI is now answering patient questions directly on the search page, the click is disappearing, and the old SEO playbook of rank-click-book is officially dead for aesthetic practice owners. Naren breaks down the financial reality of zero-cl
Bridging the gap between skill set and mindset in aesthetic practice
In this episode, host Don Adeesha sits down with Nicole Cocuzza, an esthetician and educator with 35 years in the industry, to talk about why so many aesthetic practices stay stuck even when the clinical work is excellent. Nicole's point is direct. Aesthetic practices do not grow on technique alone. The providers and the practices that stand out have built the human side, patient connection, provi
The A to Z of Starting an Aesthetic Practice Effectively
In this episode, host Don Adeesha sits down with Jay Shorr to talk about why so many new aesthetic practices fail, even when the owner is clinically excellent. Jay has spent over 50 years in the medical field, and his point is blunt. Most owners open a room when they should be building a company. Jay walks through the early decisions that quietly decide whether a practice survives year one. He cov
Adding Another Injector Won't Fix Your Margins — The CFO Framework That Determines If You Should Scale at All
In this episode, host Don Adeesha sits down with Chelsea Zainea to expose why strong revenue can still hide a financially fragile aesthetic practice. Chelsea breaks down the difference between looking successful and actually having the cash flow, reserves, and systems required to scale safely. Chelsea explains how owners can use a 13-week cash flow forecast, provider scorecards, utilization target
Building a Preventative Empire: Scaling HRT, Weight Loss, and Vein Health
In this episode, host Don Adeesha welcomes Dr. Charles Mok to discuss the quiet crisis that lies behind all injectable-only practices: commoditization within a rapidly expanding but under-demanding cosmetic industry. According to Dr. Mok, practices designed for longevity are using their cosmetic treatments as the gateway for accessing the entire health timeline of the patient. This discussion unpa
The 10-Employee Bottleneck: Operational Scoreboards and Replicating Clinical Excellence
In this episode, host Don Adeesha sits down with Cory Gallagher to tackle the crucial transition from instinct-based management to structured, scalable growth. Cory unpacks the realization that relying solely on grit and hustle creates severe organizational bottlenecks, revealing how a lack of objective data leaves practice owners running blind as their teams expand. The conversation dives deep in
The 'Ghost' Director Trap, Outcompeting Medspa Franchises, and The Business of Safety
In this episode, host Don Adeesha joins Dr. Kate Dee, a Yale-educated physician, author of Medspa Mayhem, and founder of Glow MediSpa, to expose the operational landmines in the "Wild West" of the aesthetics industry. Dr. Dee highlights the severe financial and legal risks of scaling with "ghost" medical directors, explaining how renting a medical license to untrained staff can lead to catastrophi
Scaling Without Compromise: Closing the Associate Competency Gap, Ensuring Multi-Site Consistency, and Integrating AI Automation
In this episode, host Don Adeesha joins Mary Ford, co-founder of Smiley Aesthetics and Allergan Medical Institute faculty trainer , to tackle the practice owner's fear of the dilution effect when scaling. Mary argues that hands-on needle skills are rarely the main issue for new hires; instead, the true competency gap lies in a lack of deep knowledge regarding facial anatomy and product rheology. M
The 'Salary vs. Commission' Debate, The Talent Quality Gap, and The ROI of Clinical Education
In this episode, host Don Adeesha joins Kim Laudati, CEO of Somercel LLC and founder of IT Intelligent Treatment, to challenge the aesthetic industry's reliance on cutthroat compensation and consumable-heavy business models. Kim argues that the traditional standard of a low base salary plus high commission creates a toxic, transactional culture that damages patient retention and pits staff against
The Hidden Cost of High Turnover, The ROI of Staff Empowerment, and the Psychology of Retention
In this episode, host Don Adeesha joins Melissa DelFino, founder of Modern Distinction LLC and practice manager at Geria Dermatology, to bridge the gap between human behavior and practice profitability. Melissa argues that clinics invest hundreds of thousands of dollars into aesthetic technology while neglecting the psychology of the people operating it, explaining how a practice's internal cultur
The 'New' Obagi Strategy and the Economics of Clinical Wellness
In this episode, host Don Adeesha sits down with Drew Fine, U.S. general manager for the professional channel at Obagi Medical, to explore the shift from traditional lab studies to real-world clinical data. Drew explains why standard clinical trials are no longer enough and introduces the Aloha program, an initiative designed to gather practice-based evidence and give clinic owners a direct seat a
Burnout vs. Misalignment, The Hormonal Cost of Scaling, and Executing a Strategic Downsize
In this episode, host Don Adeesha joins Bertha Osorio-Campbell, founder of the Optimal Weight Loss Institute, to explore the intersection of executive performance and clinical entrepreneurship. Bertha argues that normalizing chronic stress as a necessary cost of scaling is a critical error, sharing how the relentless pursuit of growth can actually destroy the biology of the provider running the bu
Why Providers Hate Selling, Fixing the 'Retail Gap,' and Operationalizing High-Margin Revenue
In this episode, host Don Adeesha joins Laura Crowley, CEO of Laura Janet & Co, to tackle the "retail gap" in aesthetic practices. Laura explains why the best clinical providers often struggle with retail sales, feeling that it compromises their clinical integrity. She shares how to psychologically rewire a team to reframe product recommendations from a commercial upsell to a necessary part of pat
Building a 'Practice Within a Practice,' Leveraging Academic Authority, and The Economics of Retention
In this episode, host Don Adeesha joins Dr. Milind Kachare, a plastic surgeon at Nayak Plastic Surgery, to dissect the "high-performance associate" model. Dr. Kachare explains his "practice within a practice" approach, detailing how he carved out a distinct Breast and Body lane within a predominantly facial surgery ecosystem. He shares the critical preparatory steps he took before day one, includi
The Business of Neuro-Aesthetics: Systematizing Gut Health Protocols, Integrating 'Internal' Diagnostics, and Structuring Clinical Performance Guarantees
In this episode, host Don Adeesha sits down with Sonja Landtrachtinger, CEO of Beauty Zentrum Group, to address the frustration of the "non-responder" - the patient who undergoes treatments but fails to see results. Sonja argues that clinics typically blame the device when they should be blaming the biology, specifically the gut-skin connection. She details her business model based on neuroaesthet
The Business of Health Optimization: Scaling with White-Label IP, Packaging 'Outcome-Based' Longevity, and Building an Aspirational Brand
In this episode, host Don Adeesha joins Carmen Stansbury, founder of Advanced Practice, to tackle the operational nightmare of adding a wellness division to an aesthetic clinic. Carmen explains that while the demand for longevity and metabolic health is exploding, building these clinical protocols from scratch often traps owners in a cycle of writing SOPs and hiring staff rather than generating re
The Second Largest Expense: How to Turn Your Lease into a Profit Center and Avoid the 'Renewal Blind Spot' That Devalues Your Practice
In this episode, host Don Adeesha joins Colin Carr, founder and CEO of CARR, to audit the second-largest expense on a practice's P&L: real estate. Colin challenges the assumption that rent is a fixed cost, arguing that a lease is actually a flexible financial instrument capable of funding renovations and boosting valuation. He exposes the hidden costs of the standard dual-agency model, explaining
Why Most Annual Goals Drift by March and How to Build an Execution Roadmap That Sticks
In this episode, host Don Adeesha joins Kara McClanahan, VP of Operations for Genesis Lifestyle Medicine, to discuss why most aesthetic practice goals crumble by March. Kara introduces her "warts and all" operational audit, identifying the single most common blind spot owners ignore: staffing and performance management. She explains that this issue persists simply because it is uncomfortable to ad
The Safety Culture: Moving Beyond "Buttonology" to Prevent Complications and Protect Profitability
In this episode, host Don Adeesha joins Tracey Mancuso, a certified medical laser safety officer and founder of Dermaroom, to define what a true "safety culture" looks like in a modern aesthetic practice. Tracey argues that safety is not merely about avoiding adverse events but is a comprehensive mindset that must begin from the very first patient phone call, warning against the rising danger of "
Optimizing Entity Structure, Compensation, and Year-End Tax Strategy for 2026
In this episode, host Don Adeesha joins Sean Duncan, founder of Chief Proactive Advisors, to distinguish between tax preparation and tax planning. Sean argues that relying solely on historical filing is a costly error, sharing how reactive financial structuring can waste tens of thousands in unnecessary taxes. Sean breaks down the math of entity selection, identifying the $50,000 net income thresh
Why Hypergrowth is Outpacing Regulation and How to Scale Infrastructure Without Risking Your License
In this episode of the Business of Aesthetics podcast, host Don Adeesha sits down with Paulina Riedler, CEO and co-founder of Spakinect, to talk about one of the biggest threats facing the fast-growing med spa industry: compliance gaps. The med spa industry is booming , adding over $1 billion each year , but many businesses are scaling faster than the rules can keep up. Paulina shares real stori
The Laser Ceiling: Why 'Permanent Reduction' is No Longer Enough and How to Capture the Untreatable Market
In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Alana Dzurek, Founder and CEO of Beverly Hills Hairfree, to challenge the limits of the industry's gold standard: laser hair removal. They discuss the "laser ceiling" the frustration practice owners face when turning away patients with gray, white, blonde, or red hair. Alana argues that as the patient demographic
Surviving Market Saturation: Strategic Pivots, CapEx Defense, and Smart Scaling in a High-Density Market
In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Rebecca Landriault, CEO of Apex Aesthetic Consulting, to tackle the reality of operating in a hyper-competitive, high-density market. As the industry shifts away from a "growth at all costs" mindset, Rebecca argues that 2026 will be defined by operational discipline and capital efficiency. She challenges owners to
Maximizing Practice Growth with Next-Gen Injectables, Devices & Team Training
In this episode of the Business of Aesthetics Podcast, host Don Adeesha convenes an expert panel featuring Plastic Surgeon Dr. Gregory Buford, Entrepreneur Tiffany DiGiuseppe, Marketing CEO Naren Arulrajah, and Aesthetic Nurse Sonya Ellis to decode the future of practice growth. The conversation tackles the critical challenge of distinguishing between profitable innovation and "shiny object syndro
Compliance Outlook: RF Microneedling, Compounded Drugs, and the FDA's New Enforcement Priorities
In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Sara Shikhman and Samara Bell of Langea Law to discuss the seismic shift in the regulatory landscape as we approach 2026. With the FDA moving from a reactive stance to proactive enforcement, the attorneys explain why compliance can no longer be an afterthought, specifically highlighting the new federal scrutiny on
From Artisan to Architect: Building a Purpose-Driven Aesthetic Brand That's Built to Last
In this episode of the Business of Aesthetics Podcast, host Don Adeesha sits down with Morgan Curry, CEO and founder of Refine Aesthetics, to explore the pivotal transition every founder must face: evolving from a solo "artisan" to a scalable "architect". A former cardiac ICU nurse, Morgan shares her journey of rebuilding her career in a new city where she knew no one, transforming her practice in
When Social Media Shuts You Down: How Plastic Surgeons Can Thrive Despite Stricter Ad & Content Rules
In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Naren Arulrajah, CEO of Ekwa Marketing and a veteran strategist for over 500 healthcare practices. The discussion tackles a critical and growing threat: what happens when social media shuts you down?. With platforms like Instagram and Facebook tightening rules on before-and-after photos and cosmetic surgery ads, m
Building Enterprise Value in the New Age of Consolidation and the Millennial Consumer
In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Audrey Neff, Chief Marketing Officer at Aviva Aesthetics, to discuss a critical industry paradox: why, in a booming $25.3 billion market, do so few practices build sustainable, scalable value? Audrey lays out a blueprint for long-term success, arguing that the practices that win will be those who master generation
Unlocking Success with an Entrepreneurial Mindset with Dr. Gregory Buford
In this episode of the Business of Aesthetics Podcast, host Adeesha is joined by Dr. Gregory Buford, a nationally recognized board-certified plastic surgeon, author, and speaker known for his forward-thinking business strategy and entrepreneurial approach to practice management. The discussion, titled "The Entrepreneurial Edge in Aesthetic Medicine," tackles a critical vulnerability in the industr
Beyond Blind Injections: How Dr. Delobaux's SMART BBL is Redefining Safety and Liability
In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Dr. Alexis Delobaux, a world-renowned plastic surgeon, pioneer in high-definition body contouring, and the creator of the groundbreaking SMART BBL. The discussion, titled "Beyond Blind Injections: How Dr. Delobaux's SMART BBL is Redefining Safety and Liability," tackles the immense patient safety and liability ris
Breaking the Regenerative Plateau: How Clinics Can Differentiate, Diversify, and Scale Beyond Bio-Stimulators in 2026
In this episode of the Business of Aesthetics Podcast, host Adeesha Pemananda is joined by Dr. Shino Bay Aguilera, a world-renowned dual board-certified cosmetic dermatologist and a pioneer in bioregenerative techniques and the number one provider of Sculptra aesthetics in the U.S. The discussion, titled "Breaking the Regenerative Plateau: How Clinics Can Differentiate, Diversify, and Scale Beyond
Optimizing Outcomes and Maximizing Revenue with Next-Gen Long-Lasting Injectables
In this episode of the Business of Aesthetics podcast, host Adeesha leads an expert panel: Rebecca Landiault (Apex Aesthetic Consulting), Sean Duncan (CPA and Strategist), Naren Arulrajah (Aesthetic Marketing Strategist), and Amy Ingle (Aesthetic Consultant) to deliver a full-spectrum guide on Optimizing and Maximizing Revenue with Next-Gen, Long-Lasting Injectables. The discussion begins with Reb
Why Can't Gen Z and Millennials Find the Dermatologist They Need?
In this episode of the Business of Aesthetics podcast, host Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to tackle a crucial challenge for dermatologists: "Why Can't Gen Z and Millennials Find the Dermatologist They Need?" Despite high demand, Naren reveals the common marketing mistakes that limit a practice's visibility to this digitally-savvy generation. He exposes the two prim
Scaling Smart from one Location to a Thriving Membership Model
In this episode of the Business of Aesthetics podcast, host Michael Walker sits down with Dominique Waples Truffle, an accomplished practice owner who successfully grew her business from a single location to a thriving multi-location operation with over 1,200 membership patients. Together, they discuss "Scaling Smart, From One Location to a Thriving Membership Model." Dominique shares the biggest
Growing and Scaling Without Overwhelming
In this episode of the Business of Aesthetics podcast, host Michael Walker sits down with Anita Layne, a seasoned aesthetics industry leader with nearly two decades of experience , to discuss the crucial topic of "Growing and Scaling Without Overwhelm". Anita shares practical strategies for managing business growth without burnout, sacrificing service standards, or losing your peace of mind. She i
Scaling the Modern Plastic Surgery Practice: Business, Branding, and Beyond
In this powerful episode of the Business of Aesthetics podcast, host Lester is joined by a panel of industry titans including Dr. Michael Salzhauer, Dr. Johnny Franco, Naren Arulrajah, and Chad Sawyer. Together, they deliver a masterclass on scaling the modern plastic surgery practice. This comprehensive discussion provides a roadmap for practitioners looking to grow efficiently, build an authenti
Multi-Generational Skincare: Boost Your Practice with Age-Diverse Treatment Offerings
In this dynamic episode of the Business of Aesthetics podcast, host Omer leads a discussion with three distinct experts, Ang, Naren, and Nico, to unpack the complexities of multigenerational skincare. This conversation provides a holistic framework for aesthetic practices aiming to serve a diverse patient base, from Gen Alpha to Baby Boomers, with intention and precision. The episode moves from th
Inside the Aesthetics Talent Market: Recruitment Realities and Future Trends
In this insightful episode of the Business of Aesthetics podcast, host Michael Walker sits down with highly respected aesthetics recruiter and talent strategist Heidi Dunavant to explore the shifting dynamics in aesthetics sales recruitment. Heidi brings clarity and candor to the evolving job market, recruitment challenges, and what truly drives top-performing sales reps. With over 30,000 views on
Clinical Precision and Practice Growth Inside a Multi-Location Strategy
In this episode of the Business of Aesthetics Podcast, host Michael Walker talks with Mary Ford, the founder of Smiley Aesthetics. Mary shares how she turned a personal turning point into one of the fastest-growing aesthetics brands in the country. You'll hear how she balances top-tier clinical care with smart business systems, and how she's built a culture of consistency across multiple locations
Aesthetic Solopreneurship: Rethinking the Business Model of Medical Aesthetics
In this thought-provoking episode of the Business of Aesthetics podcast, Michael Walker sits down with Ignacio Fanlo, Silicon Valley entrepreneur and founder of Cloud Medspas, to explore a radical shift in how aesthetic practices could operate in the future. Fanlo unpacks the concept of "aesthetic solo-entrepreneurship," inspired by the evolution of the haircare and fitness industries, and explain
Breaking Free from Toxic Workplaces and Outdated Career Myths
In this episode of the Business of Aesthetics podcast, host Michael Walker talks with leadership coach Kelcy Heringer about burnout, toxic workplaces, and why working harder doesn't always lead to success. Kelcy brings fresh, honest advice to help professionals rethink how they grow their careers. She explains how being the "get stuff done" person can actually hold you back. When you're always the
Operational Excellence in Aesthetics
In this episode, Michael Walker speaks with aesthetics industry expert Rebecca Landriault about the keys to operational excellence in running a successful aesthetic practice. With nearly two decades of experience spanning clinical aesthetics, laser technology, practice management, and vendor negotiations, Rebecca offers invaluable advice for providers at all stages of growth, from solo entrepreneu
Bridging the Business Gap in Aesthetics: Why It Matters More Than Ever
In this week's Business of Aesthetics episode, host Michael Walker sits down with Dr. Carla Pierson, nurse practitioner and co-founder of Smiley Aesthetics, for a real conversation about something the industry doesn't talk about enough, how a lack of business know-how is holding providers back. Carla shares her own journey, the common mistakes she sees every day, and practical ways to build a busi
From Clients to Champions: Boosting Retention and Revenue in Aesthetic Practices
In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with Kara McClanahan, a trusted advisor in the world of aesthetic clinics. Instead of spending tons of money chasing new clients, Kara explains how to build trust with the ones you already have. She talks about membership programs, long-term treatment plans, and how to turn happy clients into loyal fans who tell e
From Hire to Inspire: Nurturing Team Growth and Culture
Welcome to Episode 238 of the Business of Aesthetics Podcast! In this episode, host Michael Walker sits down with Brittany Perez—an inspiring business owner, aesthetic injector, and national trainer. Brittany shares how she built a thriving culture at Mela Medical Spa where team trust, strong values, and personal growth come first. You'll hear how Brittany went from being a nursing instructor to o
Breaking Into the World of Aesthetics
In this inspiring episode of the Business of Aesthetics Show, host Lauren Umstattd chats with Nurse Practitioner Aimee Kryger about her exciting journey into the world of aesthetics. Aimee shares her background in critical care and ENT, how she discovered her passion for aesthetic medicine, and the steps she took to transition into a thriving private practice. You'll hear about the challenges and
Speed to Lead: How Podium is Revolutionizing Aesthetic Conversions with AI and Tech
In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with Shannon Blake, Director of Partnerships Aesthetics at Podium, to talk about how clinics can grow their practice faster by replying to leads quicker and using smart tools like AI. Shannon explains what "Speed to Lead" really means and why it matters more now than ever—especially with the aesthetics industry fa
Revolutionizing Aesthetic Practice Management: The Faces Consent App
In this exciting episode of the Business of Aesthetics podcast, host Michael Walker welcomes Ben O'Brien, co-founder of the Faces Consent app. Ben shares his journey from opening clinics across the UK to building one of the most powerful all-in-one tools for aesthetic professionals. Ben explains how Faces Consent started as a simple way to collect patient consent forms, but quickly grew into somet
Legal Must Knows for Aesthetic Practices
In this informative episode of the Business of Aesthetics podcast, host Michael Walker sits down with healthcare attorney and entrepreneur Sara Shikhman, Managing Partner of Lengea Law, to explore the essential legal considerations every aesthetic practice should understand. Sara shares her personal journey from practicing law to launching and scaling a successful med spa, providing a unique dual
The Power of Stacked Treatments, Maximizing Results and Revenues
In today's fast-paced aesthetics industry, patients aren't just looking for single treatments—they're seeking transformative results with minimal downtime. In this insightful episode of the Business of Aesthetics podcast, host Michael Walker sits down with expert aesthetic consultant and educator Tracey Lizsa Mancuso to explore the art and science behind treatment stacking—a strategic approach to
Shaping the Future of Aesthetic Nursing: Training, Safety & Industry Standards.
What does it take to transform an entire industry? In this must-listen episode of the Business of Aesthetics Podcast, we sit down with one of the most influential figures in aesthetic nursing today—Tracy Hotta, founder of THMA Consulting. From her early days in ER and OR to becoming a nationally recognized educator and advocate, Tracy shares the powerful story behind her journey and how she's been
Set Yourself Up for Long-Term Success: Advice for New Doctors Starting Out in Aesthetics
In this episode of Business of Aesthetics, host Dr. Lauren Umstattd sits down with Dr. Milind Kachare, a rising plastic surgeon who recently joined Nayak Plastic Surgery in St. Louis. Dr. Kachare shares his journey from medical school to aesthetics, the mentors who shaped his career, and how he managed crucial decisions—including whether to join a practice, start his own, or go the hospital route.
Why the Most Successful Aesthetic Practices Have a 6-Month Marketing Plan (And Why Others Fail Without One)
In an industry as competitive as aesthetics, having a great service and patient experience is only part of the equation. The reality is, your online presence can make or break your practice. In this episode, host Michael Walker sits down with returning guest Naren Arulrajah, CEO of Ekwa Marketing, to discuss what separates thriving aesthetic practices from those that fail to grow. Many practice ow
Innovating Aesthetic Medicine: How DoctorWell is Changing the Game with Automation
Welcome to an enlightening episode of the Business of Aesthetics podcast, where we explore into the future of patient care with our esteemed guest, Dr. Jonathan Kaplan. A board-certified plastic surgeon based in San Francisco, Dr. Kaplan brings a wealth of expertise and innovation to the field of aesthetic medicine. His journey began at age 16, inspired by a transformative skin cancer procedure he
How to Add GLP-1 Services to Your Practice the Right Way
In this episode of the Business of Aesthetics Podcast, host Michael Walker speaks with expert consultant Jessica Hunter. Jessica shares why these treatments are in high demand, who the best candidates are, and how to offer them successfully. She explains how both in-person and virtual treatment options can help save time, increase revenue, and bring in new patients. You'll learn simple steps to ge
Why Attention to Detail Defines Success in Aesthetic Surgery & Practice Growth
In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with internationally renowned plastic surgeon Dr. Stanley Okoro, also known as the "Bow Tie Doctor." Dr. Okoro shares his journey from general surgery in the Navy to becoming a double board-certified plastic surgeon with a thriving practice in Metro Atlanta, Georgia, and international locations in Lagos and Abuja,
My goal is to have a beautiful life: Kelly Greytok and Dr. Lauren Umstattd
Surgery is just one part of a patient's journey-recovery plays a critical role in their overall experience and results. Poor post-op care can lead to slow healing, unnecessary discomfort, and even dissatisfaction with the procedure itself. In this episode, private nurse Kelly Greytok shares how better post-op support leads to faster healing and happier patients. From nutrition tips to caregiver gu
The Art of Aesthetics: Success in Surgery & Business with Dr. Lauren Umstattd
In this special episode of the Business of Aesthetics podcast, we welcome Dr. Lauren Umstattd, a distinguished, board-certified facial plastic surgeon who has dedicated her career to helping patients achieve confidence through aesthetic medicine. With a background as a Division One gymnast and a strong foundation in surgical expertise, Dr. Umstattd brings a unique perspective to the art of aesthet
The Intersection of Wellness and Leadership
In this episode of Business of Aesthetics, host Michael Walker sits down with Dana Zeitler, the founder and CEO of Deluxe Med Spa in Naples, Florida. Dana has over 30 years of experience as a physician assistant and has been a leader in the aesthetics industry for 14 years. Her expertise extends beyond patient care—she is a mentor, educator, and a strong advocate for building confidence through ae
The One Thing You Need for WILD MEDSPA Success
In this episode of Business of Aesthetics, we are thrilled to welcome the esteemed Dr. Lonny Green, also known as the Ninja Injector, from Revive Aesthetics in Richmond, Virginia. With an impressive background that includes degrees from Stanford, UCLA, and Harvard, Dr. Green has established himself as a leading expert in the aesthetics industry.
Recommended
این نقطه
TED Business
Dark Night Tales with Brian King
Fantasy Flex
زن بودن
Medicine with Meaning
Yours Truly Johnny Dollar Collection
Take Back Your Health®
CBS Radio Mystery Theater | Old Time Radio
Solved Murders - True Crime Stories
紐約鳥｜New York Aperture
The Swerve Podcast: Obscure Topics | Conspiracy Theories
