The Russell Brunson Show
The Russell Brunson Show explores ideas, strategies, and stories beyond traditional marketing, covering marketing, selling, personal development, and lessons from historical figures. It offers practical strategies and timeless principles to inspire entrepreneurs and creators.
Episodes
You’re Only One Funnel Away: The Backstory Behind ClickFunnels - #Success - Ep. 137
When I was a kid, I mailed 38 hand-stapled sales letters to names I picked at random out of the phone book, absolutely certain I was about to get rich. Zero people responded. That was my very first funnel — and it flopped like almost every one that came after it. I’ve failed at more funnels than anyone I know. And that’s exactly why I eventually found the one that changed everything.
This is one
Come Hang Out Backstage! My New Platform (and the First-Ever Q&A) | #Marketing - Ep. 136
I have millions of followers across every platform… and when I go live, maybe 150 people actually see it. Back in the Periscope days, I’d hit “go live” and five or six thousand people would show up instantly, and we’d just hang out — that’s how I really built this community. Then the algorithms changed and quietly took that away. So I built my own way around it.
I’m recording this from Bear Lake
One Funnel to Rule Them All: How to Find the One That Actually Matters | #Marketing - Ep. 135
For years people have asked me the same question: Russell, if you could only build one funnel, what’s the best one? And my answer always frustrates them — it depends. But here’s what almost nobody realizes: inside every business, there’s only ONE funnel that actually matters. You might look at the two hundred funnels I’ve built and think it’s chaos… it’s not. All the rest are just appendages to th
We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! | #Success - Ep. 134
A year and a half ago, I walked off the Funnel Hacking Live stage, took my shoes off, and left them there — the wrestler’s way of saying a career is over. FHL 10 was “The Last Dance,” and I meant it. We shut it down, and I honestly didn’t know if it’d be a year, five years, or forever before we ever did anything like it again. Well, I’ve got news: it’s coming back — once. This September we’re doin
The $1,500 Dan Kennedy Course That Quietly Changed My Business | #Success - Ep. 133
When Steve Jobs introduced the iPod, he didn’t say “now you can fit fifty songs on a CD instead of ten.” He said CDs are dead — and pulled a thousand songs out of his pocket. That’s not a better product. That’s a new category. And it’s the single idea that changed my business more than almost anything else I’ve ever learned.
Welcome back to the vault. Today I’m opening up an actual course from my
The Propaganda Playbook: AI Politics (Spencer Pratt Spent $0 on AI Ads. Will He Beat the Mayor of LA?) | #Marketing - Ep. 132
Spencer Pratt — yes, the guy from The Hills — made a campaign ad with AI for zero dollars. No donors, no consultants, no political machine. And it pulled more views than the entire campaign of the sitting mayor of Los Angeles, who’s backed by hundreds of millions of dollars. The political establishment spent a decade building a system to control who gets attention… and a reality TV star with a lap
The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) | #Marketing - Ep. 131
In 2020, something got installed in your brain — a switch. And every time the media needs a click, they flip it, because they know it still works. This week it’s Ebola. Three weeks ago it was hantavirus. The CDC says the risk to Americans is extremely low. The WHO went on camera and said this is not the next Covid. But that’s not what the headlines say… because calm doesn’t get clicks. Fear does.
The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) | #Marketing - Ep. 130
A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She was paid up to $5,000 to read a script — and she was told specifically not to reveal who was funding it. Once you know that, you can’t watch your feed the same w
The Propaganda Playbook: Legos (Did Iran Beat America’s $886 Billion Military… With Legos?) | #Marketing - Ep. 129
There’s a moment when you realize the most powerful military in the history of the world just got out-marketed by a group of teenagers with laptops. Not outgunned. Not outspent. Out-marketed. Iran’s $0 propaganda budget — a few Lego figures, some AI rap music, and a couple of memes — pulled more eyeballs and more shares than the Pentagon’s entire $886 billion public affairs operation. And the stra
The Propaganda Playbook: Scam School ($1.7 Trillion in Debt and AI Just Made the Degree Worthless) | #Marketing - Ep. 128
It was Saturday, May 14th, 2005. I was sitting in the middle of a packed auditorium on graduation day from Boise State, and I looked left, I looked right, and I saw hundreds of people with huge smiles on their faces. And I was confused. Not for myself - I’d gone to college for one reason and one reason only, to wrestle - but for them. Because I knew what was about to happen the next morning. Most
The Propaganda Playbook: Scientology (A $380,000 Funnel And 65 Million Written Words) | #Marketing - Ep. 127
The most sophisticated sales funnel ever built isn’t from a tech startup. It’s not Amazon, it’s not Apple, it’s not from any business-school case study you’ve ever read. It’s a religion. The man who built it wasn’t a theologian or a prophet - he was a science fiction writer who held four Guinness World Records, published 65 million words on a custom typewriter with extra keys for common words like
The Propaganda Playbook: AI Fraud (He Made $1.8 Billion With 800 Fake Doctors) | #Marketing - Ep. 126
There’s a moment when the future shows up and the people writing about it forget to check who’s actually building it. The New York Times just profiled a guy who built a $1.8 billion company from a house in LA with two employees and a stack of AI tools. The internet lost its mind. Sam Altman said he wanted to meet him. Inc. ran a glowing follow-up. There was just one problem - the entire customer-a
The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) | #Marketing - Ep. 125
There’s a moment when you can’t tell what’s real anymore. You watch a U.S. Senate candidate look right into the camera, speaking clearly, saying words that match things he’s posted online for years - and a few hours later you find out he never sat in that chair, never opened his lips, and never had a single thing to do with the video. That’s not science fiction. That’s a campaign ad that ran in fr
The Propaganda Playbook: OnlyFans (He Made $701 Million - She Made $180 a Month ) | #Marketing - Ep. 124
There’s a dangerous moment in marketing… when a lie gets wrapped so tightly in a feel-good story that people don’t just believe it - they defend it. And this week, I couldn’t shake that feeling as I watched the world celebrate someone whose business model quietly reshaped an entire generation. Not through force… but through framing. Because when you learn how to rename something controversial as s
The Propaganda Playbook: Holy War (How the Pentagon Is Selling a Crusade to American Troops) | #Marketing - Ep. 123
There’s a moment when a message stops being information… and starts becoming identity. And when that shift happens, logic doesn’t just lose - it becomes irrelevant. That’s the thread I couldn’t stop pulling on this week. Because what’s unfolding right now isn’t just about war, politics, or headlines… it’s about one of the oldest persuasion frameworks ever created quietly running in real time. And
The Propaganda Playbook: Epstein Files (Why You Know LESS After History's Biggest Document Dump) | #Marketing - Ep. 122
Three million pages drop overnight… and somehow, everyone walks away knowing less than they did before. That’s the paradox I couldn’t stop thinking about. Everyone’s arguing over names, sides, and headlines - but they’re missing the real story happening right in front of them. Because when you zoom out, what you’re actually watching isn’t transparency… it’s a masterclass in how information is cont
I Walked Away From My Biggest Event... Then Everything Changed | #Marketing - Ep. 121
In this episode of The Russell Brunson Show, I’m sharing something I never thought I’d say again… Funnel Hacking Live is coming back. But to really understand why, you have to go back to why we ended it in the first place. For over a decade, FHL wasn’t just an event - it was the heartbeat of an entire movement. And we chose to walk away from it at its peak. Not because it wasn’t working, but becau
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120
In this episode of The Russell Brunson Show, I’m breaking down something that most people completely miss when they look at big global events. Everyone is arguing about whether a war is right or wrong - but that’s not actually the most important question. The real question is: how did millions of people already agree with it before it even started? I take you behind the scenes of a real-world exam
Kaley Chu’s Bold Experiment That Took Her From Introvert to International Speaker | #Success - Ep. 119
In this episode of The Russell Brunson Show, I sat down with Kaley Chu, and we talked about one of the most powerful personal transformation stories I’ve heard in a long time. Kaley started out extremely introverted, struggling with confidence after immigrating from Hong Kong to Australia. For years she stayed in a small bubble, avoiding conversations and feeling like she didn’t belong - until one
Struggling to Focus While Writing? Adam Leeb’s "Freewrite" is the Solution | #Marketing - Ep. 118
In this episode of The Russell Brunson Show, I sat down with Adam Leeb, the founder of Freewrite, and we went deep into one of the most fascinating product journeys I’ve seen in a long time. If you’ve ever struggled with writing because your brain keeps switching between creating and editing, this conversation is going to hit home. Adam built a completely distraction-free writing device that looks
Transmuting Desire Into Drive: Napoleon Hill’s Controversial Claim | #Success - Ep. 117
Most people skip over the chapter on sexual transmutation in Think and Grow Rich because it feels uncomfortable. I’ll be honest… for years, I did the same thing. But recently, I pulled something fascinating out of my vault - a 1937 issue of Practical Psychology magazine, published the same year Napoleon Hill released Think and Grow Rich. Inside was an article he wrote called “Sex Urge Stimulates G
How I’m Using AI to Outwrite, Outbuild, and Outlaunch My Competition | #Success - Ep. 116
Most entrepreneurs are dabbling with AI right now… testing prompts, playing with tools, maybe even writing a few emails with it. But what I’ve realized over the last year is this: AI isn’t just a productivity hack. It’s a force multiplier. And if you learn how to feed it the right context and guide it the right way, it can become the most powerful copywriter, funnel builder, and marketing assistan
Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 2 | #Marketing - Ep. 115
Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine.
This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of vis
Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 1 | #Marketing - Ep. 114
Most entrepreneurs don’t struggle because their offer is bad. They struggle because they’re trying to scale without understanding the real leverage points. In this episode, I’m sharing Part One of a live Q&A I did at Scaling Online - where real entrepreneurs brought me their biggest growth bottlenecks, and we broke them down in real time.
We talked about certifications, continuity, high-ticket vs
Tested Advertising Methods: The Blueprint for Higher Conversions | #Success - Ep. 113
Most entrepreneurs think their funnel is broken when it doesn’t convert. But after building funnels for over two decades, I can tell you the truth… ninety-nine percent of the time, the funnel isn’t the problem. The problem is we haven’t done the work of testing. The difference between a funnel that struggles and one that scales to millions usually comes down to a few small changes - tested intenti
Vanessa Van Edwards on the Hidden Science of Trust, Charisma, and Selling Without Being Salesy | #Marketing - Ep. 112
In this episode of The Russell Brunson Show, I sat down with Vanessa Van Edwards, and I knew right away this conversation was going to hit differently. I’ve been seeing Vanessa everywhere lately, and when she told me she used funnels and webinars to build her business, my mind was blown. She’s a self-described “recovering awkward person” who turned social anxiety, human behavior research, and rele
The One Comma Club Challenge: Day 5 of 5 - Making Success Inevitable | #Marketing - Ep. 111
In this episode of The Russell Brunson Show, everything clicks into place. This is the moment where belief turns into inevitability. After a week of learning funnels, sales, leverage, and speed, today’s focus is on what actually determines whether this time will be different - and why so many smart, capable people get stuck right before the breakthrough. This session isn’t about tactics alone; it’
The One Comma Club Challenge: Day 4 of 5 - Accelerating Results With Leverage | #Marketing - Ep. 110
In this episode of The Russell Brunson Show, we shift gears from effort to leverage - and focus on the fastest path to results once you understand funnels and selling: speed. Day four of the challenge is all about shortcuts - not the sketchy kind, but the kind that come from stacking the right tools, systems, and leverage so you can move faster without sacrificing quality. This is the day where ev
The One Comma Club Challenge: Day 3 of 5 - Monetizing Your New Skill | #Marketing - Ep. 109
In this episode of The Russell Brunson Show, we tackle the biggest sticking point for almost everyone once momentum starts building: selling. By day three of the challenge, many of you already had leads, conversations, and even people asking about funnels—but the real question was, how do you actually turn this into money without feeling awkward, pushy, or salesy? Today is about removing that fear
The One Comma Club Challenge: Day 2 of 5 - Turning Belief Into Ability | #Marketing - Ep. 108
In this episode of The Russell Brunson Show, we take the next step inside the One Comma Club Challenge by moving from belief into execution. After Day 1, a lot of people took action fast—and many of you suddenly found yourselves with real leads, real conversations, and real pressure to deliver. Today’s training is about removing that overwhelm and showing you exactly what to do when opportunity sh
The One Comma Club Challenge: Day 1 of 5 - Building Belief First | #Marketing - Ep. 107
In this episode of The Russell Brunson Show, I’m bringing you the first training from a brand-new series inside the One Comma Club Challenge, where I break down the fastest and most realistic path to earning your first $1,000 online. This isn’t about building a massive business, chasing big visions, or learning dozens of skills at once. It’s about belief, momentum, and getting that first win that
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
In this episode of The Russell Brunson Show, I wanted to give you a little behind-the-scenes context for what we’re about to do and why I’m so excited about the One Comma Club Challenge. Over the years, I’ve talked a lot about being “one funnel away,” and I’ve lived it myself — through the ups, the downs, the wins, and the moments where nothing seems to work. This episode is me pulling back the cu
Drifter vs. the Driven: Breaking the Patterns That Hold You Back - Part 2 | #Success - Ep. 105
Welcome to part two of my drifter vs. driven presentation. This is where everything clicks—and where things get uncomfortable in the best way possible. In part one, I helped you recognize where drifting starts and why so many people feel stuck even though they’re working hard. In this episode, I walk you through how driven people actually break free from those patterns.
This isn’t a hype talk. Th
Drifter vs. the Driven: Breaking the Patterns That Hold You Back - Part 1 | #Success - Ep. 104
Most people don’t fail because they lack talent, opportunity, or intelligence. They fail because they drift. In this special midnight mastermind session recorded live at Mastermind in Paradise, I share a concept I’ve been wrestling with for years: the difference between drifters and the driven. This isn’t a motivational talk. It’s a deep psychological breakdown of why so many capable people stall
The Science of Scaling with Dr. Benjamin Hardy - Part 2 | #Success - Ep. 103
Part one of this two part series with Dr. Benjamin Hardy here on The Russell Brunson Show reframed how scaling actually works. Part two forces the decisions most people avoid. In this episode, Dr. Hardy challenges the comfort zones that quietly cap growth.
This conversation is about the choices that separate people who stay busy from those who actually scale. It’s about why bigger futures demand
The Science of Scaling with Dr. Benjamin Hardy - Part 1 | #Success - Ep. 102
Scaling does not start with tactics, systems, or working harder. It starts with how you think about the future. In part one of this two-part series, I share a powerful presentation from Dr. Benjamin Hardy given at Mastermind in Paradise right after the release of his book The Science of Scaling. This session goes deep into the psychology behind growth and why most entrepreneurs stay stuck not beca
Propaganda and the Shocking Science and Psychology of Persuasion | #Marketing - Ep. 101
I want you to listen to this episode of The Russell Brunson Show with a different level of awareness. This is not just a breakdown of a video sales letter or a history lesson. It is the story of how persuasion actually works, where it came from, and why almost everything you see in marketing, politics, and media today traces back to a single hidden lineage. This episode walks through the uncomfort
Leveling Up and Leaving the Old Version of Yourself Behind | #Success - Ep. 100
In this episode of The Russell Brunson Show, I share a raw, unscripted talk from a private mastermind where I break down what it actually takes to level up in business and in life. This is not about tactics, funnels, or hacks. It is about the internal shifts, humility, and skill rebuilding required when the old version of you can no longer take you where you want to go. Through personal stories fr
Rich Schefren Reveals the AI System That Eliminates Self-Sabotage and Accelerates Growth | #Success - Ep. 99
Most people are using AI as a faster tool for writing copy, building funnels, or answering questions. In this episode of The Russell Brunson Show, Rich Schefren shows why that barely scratches the surface. What he shares is not about productivity hacks or clever prompts. It is about building an AI that knows you so deeply it can help you overcome lifelong patterns, blind spots, and self-sabotage i
Doug Boughton: The Secret to Building Insanely Profitable Affiliate Marketing Ecosystems | #Marketing - Ep. 98
Most entrepreneurs think affiliate marketing is a side hustle or a distraction from building real offers. In this episode of The Russell Brunson Show, Doug Boughton completely reframes that belief. What he shares is not about quick commissions or one-off launches. It is about building an affiliate ecosystem that compounds over time, increases authority, shortens sales cycles, and quietly feeds you
McCall Jones Teaches The Secret ‘Give a Mouse a Cookie’ Offer Framework | #Sales - Ep. 97
Most entrepreneurs fail at the exact moment they should be making the most money. They teach, they inspire, they deliver value, but when it is time to present the offer, everything falls apart. In this episode of The Russell Brunson Show, I share one of the most powerful Funnel Hacking Live presentations we have ever had. McCall Jones takes the beloved children’s book If You Give a Mouse a Cookie
From Door Knocking to Multi-Million Exits: David Royce on Focus and Obsession | #Success - Ep. 96
In this episode of The Russell Brunson Show I sat down with David Royce because his story is completely different from the typical online marketing path. He did not build funnels first or chase trends. He built real businesses in the real world, scaled them with systems, sold them, and then did it again… And again… And again. What fascinated me most was not just the money or the exits, but how int
Finding Your Voice as a Speaker with Richmond Dinh | #Success - Ep. 95
Most people think speaking belongs to the naturally gifted. But the truth is every great speaker starts scared, awkward, and unsure. In this episode of The Russell Brunson Show, I share the behind the scenes story of discovering Richmond Dinh’s Next Top Speaker competition, why I fell in love with it immediately, and how a simple idea has grown into a movement that is transforming brand new speake
The Formula For Building a Global Expert Business with Victor Damasio | #Success - Ep. 94
In this episode of The Russell Brunson Show, I sit down with my friend Victor Damasio, one of Brazil’s top expert entrepreneurs, to unpack how he built a multi-million dollar business by doing the right things for a long time and serving people deeply before chasing scale.
Victor is now rebuilding in the United States and Spanish speaking markets, and what makes his story so powerful is that his
The Hero With a Thousand Faces: Joseph Campbell’s Framework on Storytelling | #Marketing - Ep. 93
Most entrepreneurs think storytelling is about simply entertaining. But the stories that move markets, build movements, and create generational brands all follow a deeper pattern that is wired into every human across every culture in history.
In this episode of The Russell Brunson Show we talk about the Hero’s Journey! I open up Joseph Campbell’s The Hero With a Thousand Faces and show you why t
The Oren Klaff Method for Conversation Control and High Stakes Pitching | #Success - Ep. 92
In this episode of The Russell Brunson Show, I sit down with Oren Klaff, author of Pitch Anything and one of the most fascinating minds in the world of high stakes dealmaking.
Before we even got into the frameworks, Oren told the wild story of how he bought and built a full scale Apollo spacecraft replica for his office and why it instantly changed the way people engage with him. From there, we
Conversation Domination: John Parkes Reveals the Strategies Behind Our $150M in Ad Spend | #Marketing - Ep. 91
In this episode of The Russell Brunson Show, I share a powerful session from our recent Two Comma Club meeting where John Parkes, the guy who runs all our ads and has profitably spent more than one hundred and fifty million dollars, breaks down what conversation domination really means. Inside our higher level programs we focus on what is working right now, and John shows exactly how to use Meta A
Offers Will Change Your Life: The Stories Behind My Biggest Turning Points | #Success - Ep. 90
In this episode of The Russell Brunson Show, I share one of my favorite presentations I ever gave at Myron Golden’s event. The entire event was about offers, so Myron asked me to walk through my personal journey with them. But not just the mechanics of an offer and all the typical stuff… He wanted me to share the real stories… The terrifying moments… And the breakthroughs that happen when you have
Jason Friedman’s Customer Retention System For Raving Superfans | #Marketing - Ep. 89
In this episode of The Russell Brunson Show, I brought in one of my secret weapons from Inner Circle and Atlas, Jason Friedman. Jason is the guy I think about when I hear “customer experience” and “retention.” I am obsessed with funnels, traffic, and selling online, but Jason walked into our Mastermind in Paradise and basically said, “Cool… but what happens after they say yes?” What followed was o
The Art of Public Speaking by Dale Carnegie: How to Speak So People Listen | #Success - Ep. 88
In this episode of The Russell Brunson Show, we’re talking public speaking… Something that’s second only to death on people’s list of things that terrify them! Haha!
Before I ever dreamed of stepping on a stage, I was just an internet ‘nerd’ trying to make money online. In this episode, I share the story of how I first discovered the art of public speaking, why it terrified me, and the moment I
The Spy Quiz That Drove Millions of Leads with Andrew Bustamante | #Marketing - Ep. 87
I kept seeing this guy everywhere online. Then I opened my Instagram DMs and found a message from 2021: “I’m the first ex-CIA officer to launch an information product… everything I’ve learned came from you.” A year later he went viral using the exact earned-media playbook from Traffic Secrets, stacked podcast appearances, and sent all that attention to one link that fed his funnel.
In this episo
Peter Cuneo Reveals Secret Strategies That Turned Marvel Studios Into a Billion-Dollar Empire | #Success - Ep. 86
I got an email from someone saying, “Hey, you should interview this guy… He used to be the CEO of Marvel.” And I thought... wait, like Marvel-Marvel? As in Iron Man and Spider-Man??
Yeah… That guy.
His name’s Peter Cuneo, and what he shared about leadership, storytelling, and turnarounds is pure gold. We talked about how he rebuilt Marvel from the ground up, and got to learn multiple lessons th
The Small Book From the 1930’s That Reminded Me Why I Love Selling | #Sales - Ep. 85
Selling isn’t something you have to do… It’s something you get to do! When I first picked up The Romance of Selling, it completely reignited my passion for what we do as entrepreneurs. This book reminded me that selling isn’t about pressure, manipulation, or tactics. It’s about excitement, belief, and love for the thing you’re sharing with the world.
In this episode of The Russell Brunson Show, I
The Secret to Building a Business That Thrives in the AI Era | #Success - Ep. 84
AI is changing everything. Jobs are disappearing. Industries are majorly changing overnight. And yea… while most people are panicking… The next generation of entrepreneurs will be the ones who create and sell opportunities.
In this episode of The Russell Brunson Show, I share what I’ve learned after six days of Inner Circle meetings with some of the smartest business owners in the world. You’ll h
Inside Adam Ivy’s ‘Scientific’ Formula for Exploding Your YouTube Channel | #Marketing - Ep. 83
What if you stopped chasing views and started building real influence? In this episode of The Russell Brunson Show, Adam Ivy shares how he went from years of chasing attention to building a thriving business through purpose-driven content. After losing hearing in one ear and learning to listen in a new way, Adam discovered the secret that most creators miss: success on YouTube isn’t about going vi
The Power of Awareness by Neville Goddard: The Hidden Skill That Changes Everything | #Success - Ep. 82
In this episode of The Russell Brunson Show, I dive into a rare first-edition copy of The Power of Awareness by Neville Goddard, and after reading it, I realized it’s one of the most important books I’ve ever owned! This isn’t just about mindset or positive thinking. It’s about how REAL awareness itself can shape your results, your relationships, and even your sleep.
In this episode, I break down
The MIFGE Secret: Turning Offers Into Legacy Assets That Live Forever | #Marketing - Ep. 81
In this episode of The Russell Brunson Show I talk about what happens after you’ve achieved everything you set out to do and still feel like something’s missing. For years, I thought success meant the next funnel, the next product, the next million-dollar launch. But eventually, I realized that making money wasn’t what made me happy. What I wanted was to build something that would last… something
The Hidden Lesson Inside A Message to Garcia: Why Winners Don’t Wait for Instructions | #Success - Ep. 80
What separates people who talk about success from those who actually achieve it? In this episode of The Russell Brunson Show, I break down one of my favorite short books of all time… A Message to Garcia by Elbert Hubbard. It’s a story that completely reframed how I think about work, entrepreneurship, and responsibility.
This isn’t a book about tactics, it’s about character. It’s about becoming th
When You Follow the Framework, This Happens… Ryan Lee’s Inspirational Story and Strategies Revealed! | #Success - Ep. 79
In this episode of The Russell Brunson Show, I sit down with Ryan Lee (My buddy from elementary school that I’d lost touch with for over 20 years!), who built a wildly successful coaching business around landscape lighting (Yes… Landscape lighting!!) by following the Expert Secrets framework exactly as it’s taught. From posting his first awkward Facebook Live while locked in a hotel room, to closi
Funnel Hack First, Webinar First, and the Math of Tiny Marketing Wins | #Marketing - Ep. 78
In this episode of The Russell Brunson Show, It’s another OFA Q&A session where I break down some of the most important marketing principles that drive real revenue growth…
Starting with one of our core values: Funnel Hack First. Before you build, you model what’s already working. I’ll show you how this mindset applies to everything from creating your webinar funnel to structuring your fulfillme
One Funnel Away Q&A: Real-Time Funnel Fixes You Can Use Today | #Marketing - Ep. 77
In this episode of The Russell Brunson Show, I’m sharing a live Q&A from the One Funnel Away Challenge! I jumped in to coach a few entrepreneurs in real time. We talked about everything from tech setup for presenting, to simplifying your funnel so it converts, to making your webinar headlines more relatable.
One person asked how to manage slides, comments, and delivery without getting thrown off.
Inside the Master Key System: Charles Haanel on Thought, Destiny, and the Universal Mind | #Success - Ep. 76
In this episode of The Russell Brunson Show, I take you inside my rare book vault to reveal one of the most powerful success courses ever created… The Master Key System by Charles Haanel. This was the course that helped shape Napoleon Hill’s thinking long before Think and Grow Rich and was even lost to history for 70 years!!
I discuss how I found some original copies of the course, including one
Marketing Lessons From a $150,000 First Edition “Book of Mormon” | #Marketing - Ep. 75
In this episode of The Russell Brunson Show, I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond money. This was the book that started my obsession with collecting, but even more than that, it taught me a foundational business principle that I still live b
Clipping Secrets: The New Side Hustle That’s Blowing Up As We Speak | #Marketing - Ep. 74
In this episode of The Russell Brunson Show, I sit down with Emrah Bayraktar, one of the top experts in the emerging world of clipping, and we unpack a business model that's blowing up right now… Clipping!
Whether you’re looking for a simple way to make money online with zero ad spend… or you’re an offer owner wanting more traffic, more exposure, and more reach without paying Zuckerberg, this epi
Andrew Carnegie: How One of the Richest Men in History Viewed Wealth and Legacy | #Success - Ep. 73
In this episode of The Russell Brunson Show, I take you inside my collection to talk about one of the most influential men in history… Andrew Carnegie. At one time, he was the richest man in the world, and his ideas shaped generations of entrepreneurs and thinkers, including Napoleon Hill. I share some rare books and artifacts from Carnegie, including a signed copy of Around the World and a first
How To Turn Your Framework Into an Irresistible Offer With Offerlab | #Marketing - Ep. 72
In this episode of The Russell Brunson Show, it’s the third and final Offer Lab session where I walk you through the piece that ties everything together: becoming an offer creator. If you’ve ever thought you didn’t have anything to sell, or worried that creating an offer was too complicated, this presentation will show you how simple it really is. I break down the process I’ve used over and over a
Four Ways To Make Money With OfferLab Without Relying On Ads | #Marketing - Ep. 71
In this episode of The Russell Brunson Show, I’m sharing my second OfferLab session where I break down the four super simple and easy ways to make money on the platform. If you feel overwhelmed by all the possibilities, this will simplify everything. I walk through the core plays I use, why they work, and how to set them up fast so you can start earning without chasing expensive traffic.
You wil
The Overlooked “Old Way” to Sell That OfferLab Brings Back! | #Sales - Ep. 70
In this episode of The Russell Brunson Show, I take you back to the beginning — before Facebook ads, before TikTok, before algorithms controlled everything. I share how we grew businesses in the early days, and how those same principles helped ClickFunnels scale to $10 million before we ever ran a single paid ad.
This is the foundation behind Offer Lab. It’s about partnerships, collaborations, an
Discovering Laws of Success From The Book That Inspired Napoleon Hill | #Success - Ep. 69
In this vault episode of The Russell Brunson Show, I share one of the rarest book sets I’ve ever purchased: Allen’s Working Plan, written by Irving Allen nearly a decade before Napoleon Hill published The Law of Success. This ten-volume set was sold through direct mail in the early 1900’s, and it gives us a fascinating look at what business leaders and marketers were studying long before Hill’s id
Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68
In this vault episode of The Russell Brunson Show, I pull out a rare book from Emile Coué, the man who pioneered the idea of autosuggestion. Long before Napoleon Hill and other New Thought leaders, Coué was teaching how to reprogram the subconscious mind, and the same principles still drive personal growth and persuasion today.
I’ll walk you through the difference between thoughts, outside sugges
Offer Lab: Why Collaboration Beats Competition in Online Business | #Sales - Ep. 67
In this second ‘episode’ of the Offer Lab pre-launch series, I’m opening up about the real reason we created this platform. A year ago, I was burned out, frustrated, and honestly ready to walk away from serving this community. Competition had replaced collaboration, costs were skyrocketing, and entrepreneurship had started to feel lonely again. But in that dark season, a new vision was born… And t
Offer Lab: The New Way to Make Money Online (That’s Actually Fun Again!) | #Sales - Ep. 66
In this episode of The Russell Brunson Show, I’m pulling back the curtain on something brand new that I believe represents the future of selling online: Offer Lab!!! Over the last 25 years, we’ve seen wave after wave of breakthroughs… funnels, Facebook ads, influencer marketing, TikTok shops… But now we’re hitting a point where entrepreneurship feels more like a solo sport than a community effort.
Building a Brand Bigger Than Yourself: Bridget James Ling on Movement Marketing | #Marketing - Ep. 65
Bridget James Ling has built something incredible in just a few short years. She went from quitting her job in 2020, flying to Costa Rica, and barely affording a Funnel Hacking Live ticket… to leading Freedom Queen, a movement that now fills events with hundreds of women entrepreneurs. In this episode of The Russell Brunson Show, she walks through exactly how she made the shift from “just a coach”
Keaton "The Muscle" Hoskins Reveals the Mindset Behind His Biggest Wins | #Success - Ep. 64
In this episode of The Russell Brunson Show, I sit down with my good friend Keaton "The Muscle" Hoskins. You probably know him from Diesel Brothers or social media, but what I love most is the way he approaches life, business, and family. Keaton has built, bought, and scaled companies across different industries, but behind all the big wins is a story of fear, faith, and following through on a pro
Little Marketing Tweaks and Shifts That Could Unlock Big Wins | #Marketing - Ep. 63
In this episode of The Russell Brunson Show, I dive back into another One Funnel Away Q&A where I answer questions from entrepreneurs who are in the trenches, building and testing funnels in real time. I love these sessions because they show me exactly where people are stuck, and I get to share the frameworks and stories that have worked for me over the years.
Key Highlights:
◼️Use a price marin
What Orison Swett Marden and Success Magazine Can Teach About Perseverance | #Success - Ep. 62
In this episode of The Russell Brunson Show, I dive into one of the rarest treasures in my collection… The very first issue of Success Magazine from December 1897! And the coolest thing is that the story behind this is insanely inspiring!
This was more than just a magazine. It marked the beginning of the personal development movement in America. Its founder, Orison Swett Marden, overcame enormous
When Your Ceiling Becomes Your Floor: The Hero’s Journey to Your Next Level | #Success - Ep. 61
In this episode of The Russell Brunson Show, I’m taking you back to the old-school “marketing in the car” days - recording behind the wheel on my way to a Prime Mover event here in Boise. Before I get into business, I share a recent family adventure - an Alaskan cruise to celebrate my parents’ 50th anniversary - and a surprising rabbit hole I fell into after watching Titanic on the ship. That led
The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60
In this episode of The Russell Brunson Show, I host a live Q&A with the One Funnel Away and Prime Mover communities, and we dive deep into some of the biggest marketing challenges entrepreneurs face. People brought me real, in-the-trenches questions about how to get more traffic to their webinars, what to do when a replay isn’t converting, and how to start scaling high-ticket offers without blowin
Dissecting The Book of Life Ad Copy and Magalogue Framework by Robert Collier | #Marketing - Ep. 59
In this episode of The Russell Brunson Show, I share one of the coolest pieces in my collection, an original 1925 signed set of The Book of Life by Robert Collier, and the magalogue (Magazine + Catalogue) ad that sold it. Robert Collier wasn’t just an incredible author in the personal development world; he was also one of the best direct response advertisers of all time, selling more than $200 mil
Sam Parr Reveals How He Grew The Hustle And Why You Shouldn’t Take Outside Funding | #Marketing - Ep. 58
In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country.
Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, why he focused on building reach through a newslett
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