The Matt Gray Show
Matt Gray shares his expertise on building audience, brand, and community through proven systems. He discusses his experience founding three profitable companies and managing a community of 14 million people. The podcast offers insights on leveraging content and community to grow a business.
Episodes
how to build a brand AI can't copy I EP 166
Get The Brand DNA Scorecard here: https://fos.now/ElzdfmWant to work with me? Go here: https://fos.now/VFHYDrIn this video, I walk you through the 5 layers that AI can't replicate, starting with the one most founders ignore entirely: aesthetic DNA. You'll see how I use Pinterest as a curation engine, where I pull inspiration from (old Porsche ads, Japanese design, Rick Rubin meets Patagoni
I built a complete operating system for a $4M business (copy this) I EP 165
Get The Leadership Blueprint here: https://fos.now/ezSGPZWant to work with me? Go here: https://fos.now/OMBVMnEvery successful founder eventually becomes the bottleneck of their own company.You went from running the business to being the business. Every decision, every escalation, every senior client relationship — all routing through one person. The reward for building something good turns into 2
how to build a personal brand so powerful people beg to buy I EP 164
Get My Free Founder Operating System here: https://www.founderos.com/discover/the-founder-operating-systemWant to work with me? Go here: https://fos.now/vtuxKXA brand without positioning is just noise with a logo. You can post on every platform, hit publish daily, and still leave people with no clear sense of what you stand for, which means none of them ever buy.In this video, I walk you through t
I built a social media machine for a $7M roofing founder I EP 163
Want to work with me? Go here: https://fos.now/brwyRwYour business should sit underneath you, not on top of you.Plenty of founders hit this wall around the $5-10M mark. The company they built is paying well, the team is solid, the operation is humming, and somehow they feel more stuck than ever. The business has become their whole identity, and there's no room left to build anything else.In th
how to build a business so magnetic your customers chase you I EP 162
Want to work with me? Go here: https://fos.now/xNUPvDThere are two kinds of businesses, and you can feel the difference the moment you walk into either one.A drained business runs on your grit. Constant fires. Endless meetings. 20+ things on your plate. The second you slow down, everything slows with you.A magnetic business pays you to be you. Small, mighty team. Real leaders running real outcomes
if you think like an artist, you will become impossible to ignore I EP 161
Want to work with me? Go here: https://fos.now/WmWPHzThe founders I respect most aren't really entrepreneurs. They're artists who built a business so they could keep doing the work they love.In this video, I walk you through how I think about the artist-operator combo: building an autonomous engine around your business so you can spend your days doing the creative work that actually moves
how I became consistently profitable (the founder OS code) I EP 160
Want to work with me? Go here: https://fos.now/HdOZVuIn this video, I walk through the ten principles I live by. These aren’t always easy, but they’re my North Star. You’ll see why moving like it’s gonna work out (because it is) matters, how to stay radically focused on one core thing, why your business should increase your liveliness instead of consuming it, and how to architect freedom instead o
why your content gets views but makes $0.00 (learn how to fix it) I EP 159
Want to work with me? Go here: https://fos.now/nrLYUWYouTube creators usually measure the wrong thing. Views, likes, engagement, but none of that equals cash.In this video, I show you our actual YouTube performance dashboard that pulls from YouTube Analytics and HubSpot CRM simultaneously. You’ll see the system my team runs every week, tracking twelve variables including cash collected, subscriber
how to plan a whole month of content (in 7 steps) I EP 158
Get my Content GPS Alignment Audit here: https://fos.now/vmXqfEDo you want my help systematizing your business? Go here: https://fos.now/utHxKrGet access to Poppy AI here and get a $25 discount on your membership: https://start.getpoppy.ai/mattgrayMost people treat content ideas like a creativity problem. The real problem: the things that should be feeding your content, your sales calls, your anal
how I’m automating 97% of my business with AI I EP 157
Do you want my help systematizing your business? Go here: https://fos.now/vFyCHlIn this video, I walk through my strategy dashboard, the orchestrator system that automates everything from landing pages to email sequences, the weekly actions and Q2 OKRs that keep us aligned, and how we’re making sure AI investment reduces costs or increases profits—not just AI for AI’s sake.Want to LEARN proven sys
if you think I have it “figured out”, watch this I EP 156
Do you want my help systematizing your business? Go here: https://fos.now/YflasbIn this video, I talk about being both intense and finding moments of zen, and how I build balance into the business without losing the edge that makes things move forward.When you’re building a business, things get intense. Things get chaotic. My business is no different in terms of this default state of entropy. Peop
How I'd Start a Media Company (in Just 21 Days) I EP 155
Work with me: https://fos.now/IFxUIsGet The Personal brand Team Evaluation here: https://fos.now/WJmaVqYour content problem isn’t a creativity problem. It’s an org chart problem. You film your own videos, manage the b-roll, manage the analytics, hire the next person, and before you know it, you’re on a content hamster wheel.Here’s what nobody told you when you started building your personal brand:
how to turn views into clients so fast it feels illegal I EP 154
Work with me: https://fos.now/lFiHeJGet The Content GPS Alignment Audit here: https://fos.now/XCOGcpHere’s what nobody will say out loud: most personal brands posting consistently build a following, get decent views, and are still generating zero predictable pipeline from it. You’ve been told to post more, be consistent, go viral, build an audience. Your revenue from content just keeps staying fla
the psychology of selling anything I EP 153
Work with me: https://fos.now/cCgYtQGet The Pricing Architecture Audit here: https://fos.now/IfrvkoThe worst pricing advice I ever followed made me more money and made my life worse. More revenue, more stress, more of you required in every single deal. If you've ever raised your price, landed clients, then hit the number and still felt like something was quietly breaking underneath it all, you alr
5 Levels Of Discipline (Most People Stop at Level 1) I EP 152
Work with me: https://fos.now/taQzqQGet The 5-level Founder Dependency Test here: https://fos.now/zggcEsIn this video, I walk through the five levels of discipline and reveal the exact mechanism I used at each level to make sure my discipline scaled with my business. You’ll see why personal discipline stops being enough once your business starts working, and the uncomfortable truth about why 95% o
If I Wanted to Build a Personal Brand In 2026, I’d Do This I EP 151
Work with me: https://fos.now/DtFbcTGet The Personal brand Team Evaluation here: https://fos.now/fsPtcSIn this video, I give you the exact two-day blueprint to build a profitable founder-led brand without shooting content every day, without learning to edit videos, and without burning out. You’ll see the signal framework session, the media company identity shift, and how to build monetization, tea
the genius decision most founders are too scared to make I EP 149
Work with me: https://fos.now/qQscTyGet The Founder Defining Decision Scorecard here: https://fos.now/TaZtVGIn this video, I break down the five defining decisions that separate founders who stay stuck from those who build lasting, scalable companies. You’ll learn how to eliminate complexity and double down on what truly drives growth, how to position your business to create its own category inste
how i'd start and scale a profitable business in 2026 I EP 148
Work with me: https://fos.now/czZGuIGet The Founder Dependency Test here: https://fos.now/WPqWIUIn this video, I break down the 6 decisions that determine whether your business gives you freedom or traps you for years. You’ll learn how to choose the right game from the start, avoid common founder mistakes like picking the wrong model or co-founder, and build around the trifecta of peace, profit, a
how to grow your business with a personal brand I EP 147
Work with me: https://fos.now/wGCjNEGet The Personal Brand Scorecard here: https://fos.now/EOJWtN In this video, I break down the 5 trust mechanisms that actually drive demand in a personal brand, and how they show up across your content, positioning, and distribution.After analyzing some of the most effective founder-led brands, I realized these mechanisms are always present (whether intentional
the brutal truth about personal branding no one wants to hear I 146
Work with me: https://fos.now/jWaKIWGet The 48-Hour Content Ignition Plan here: https://fos.now/BfSNzYIn this video, I break down the six psychological shifts that actually build a personal brand that lasts. You’ll learn how to define your values and convictions so you attract the right audience, how to become the niche by turning your identity and perspective into the asset, and how to use authen
what makes you irreplaceable when AI kills most businesses? I EP 145
Work with me: https://fos.now/NKSKdnGet The 2030 Founder Playbook here: https://fos.now/YxmQVVAI isn’t coming. It’s already here. And it’s collapsing entire business models faster than most founders can react. I’m talking to founders doing $30M+ a year who are genuinely worried about getting replaced by one person with a swarm of AI agents. The game has changed. It’s no longer about doing more. It
how to manage your time like a CEO I 144
Work with me: https://fos.now/gsLiIMGet The Guide on How To Manage Your Time Like A CEO here: https://fos.now/vjoVobIn this video, I break down the 5 habits that helped me go from 14-hour reactive days to running a portfolio of high-margin businesses with real time freedom.I walk through why most founders hire wrong (and how to fix it), how to use automation before headcount, the concept of Founde
I posted 3,000+ times on social media (here’s what actually works) I EP 143
Work with me: https://fos.now/gsBjutGet The Signal vs. Noise Decision Tree Exercise here: https://fos.now/EQKLLhIn this video, I show you the exact filtering system I use to find ideas that already have demand built into them before I waste a single hour creating. You'll see the research process that sources amazing ideas, how to validate that demand exists, the testing framework that takes 30
why the smartest creators focus on packaging first I EP 142
Work with me: https://fos.now/FjaIffGet the The Idea-to-Click Translation Exercise here: https://fos.now/CMNHGoYou can have something genuinely valuable and still feel like nobody cares. Not because your work is wrong, but because it never gets chosen.On YouTube, if nobody clicks, the video doesn't matter yet. That's why I don't start by filming or scripting. I start by designing the p
once you understand this, you’ll get more done with less effort I EP 141
Work with me: https://fos.now/KPNNDDGet the Work Reduction System Self-Audit here: https://fos.now/lsPrhZIn this video, I show you the Work Reduction System, 5 rules that remove the exact pressure points that make work expand and pull you back into overworking yourself.You'll see the Value Test to identify what actually creates value, the Replacement Law for redesigning where your work lives,
how to make millions from content without going viral I EP 140
Work with me: https://fos.now/BNcxfXGet Content ROI Reality Check here: https://fos.now/DiAwIIThe creators with millions of followers have one thing in common: boring structure.Not boring content, boring systems. Repeatable frameworks that consistently deliver value without chasing trends or flashy ideas.In this video, I break down the content framework that helped me build a personal brand with o
how I beat the Instagram algorithm (and gained 968,000 followers) I EP 139
Work with me: https://fos.now/qOYGgEGet The Carousel Template Checklist here: https://fos.now/dmiGcZCarousels are one of the most dominant content formats on Instagram right now. They're also one of the most underused.Carousels alone have driven over 10 million views, 50,000 saves, and generated thousands of new followers for my Instagram account. But what most people don't see is the stru
how to become a storytelling genius (the addiction framework) I EP 138
Work with me: https://fos.now/TTkEyLGet the Storytelling Growth Assessment here: https://fos.now/IGdgJxIn this video, I break down the psychology behind addictive storytelling, the five-line framework I use in my own business, and how to turn a single story into revenue without sounding salesy. I'll show you how to open curiosity loops that hold attention, move people from awareness to action,
the AI system that replaced my to-do lists I EP 137
Work with me: https://fos.now/DrKYJUGet The AI Readiness Assessment here: https://fos.now/IWgoIEIn this video, I show you the 3 ways I use AI to reclaim lost energy, get off the hamster wheel, and start getting real leverage in my life and business. I walk through my memory offload system using monthly personal board meetings, decision compression to cut my decision load by 90%, and how to turn ev
how to build a personal brand so magnetic they beg to buy I EP 136
Get the Personal Brand Snapshot Exercise here: https://fos.now/lhGpQvDo you want my help systematizing your business? Go here: https://fos.now/mrxdDvBuilding a profitable personal brand is simpler than most people think. I went from zero to 2 million followers in 18 months, scaled Founder OS to over $700K per month, and now coach billion-dollar founders. What I’ve learned is that the difference be
I reverse engineered how to make $1M selling your expertise I EP 135
Get the 5 Scalable Models Self Audit here: https://fos.now/gggSziDo you want my help systematizing your business? Go here: https://fos.now/NCLksdEveryone wants to make a great living doing what they're actually good at. The real challenge isn't finding your passion, it's knowing how to package it into something people will pay premium prices for.In this video, I break down 5 high ticke
how to build a brand that becomes impossible to ignore I EP 134
Get the Media Company OS here: https://fos.now/yt-gd-discover-media-company-osDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-576I met with a wealth management firm in London that manages $750M in assets. They brought us in to help build a media company inside their organization.In conservative industries such as wealth management, brand recognition is often the
The 5 levels of business in 12 minutes I EP 133
Get the 5 Levels of Business Checklist here:https://fos.now/yt-gddiscover-the-5-levels-of-businessDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-575I spent the last 16 years learning the five levels of business. Today, I work where I want, when I want, and my portfolio of online companies generates over $13M per year. What I learned is simple: founders don’t sta
once you clone yourself with AI, everything changes I 132
Get the Clone Yourself Checklist here: https://fos.now/yt-gd-discover-clone-yourself-checklistDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-574In this video, I break down the simple two-step system I use to clone myself with ChatGPT.You'll see my actual documentation system, how I've systemized the 7 core aspects of the customer journey, how to upload y
how to turn creative genius into a scalable business (ft. Sam Kolder) I 131
Get the Most Beautiful Business workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbook-1Get my Offer Stack Pyramid here: https://fos.now/yt-gd-discover-the-offer-stack-pyramid-1Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-572In this video, I sit down with Sam Kolder for a whiteboard session I can't stop thinking about.Sam
copy this X posting strategy, it’ll get you 368,000 followers I EP 130
Get my X Growth Blueprint here: https://fos.now/yt-gd-discover-the-x-growth-blueprintWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-568In this video, I break down the exact content engine I’ve used repeatedly to turn organic content into real leverage, predictable growth, and long-term wealth. This isn’t about chasing virality. It’s
everything Elon Musk would teach you if you paid attention I EP 129
Get The Algorithm Deletion Exercise here: https://fos.now/yt-gd-discover-elon-musk-algorithm-checklistDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-569In this video, I reveal the 5 operating mechanisms Elon Musk deploys across every company he operates. More importantly, the versions of these mechanisms you can use without destroying your life, your team, or yo
business is hard until you design it like this I EP 128
Get my business model workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbookDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-567Over the last 16 years, I’ve built 4 successful companies and studied more than 400 different business models. Along the way, I’ve come up with what I believe is the most beautiful business in the world.I
Give Me 15min And I'll Teach You How To Make $1M With Content I EP 127
Get my 48-hour Content Ignition Plan here: https://fos.now/gd-yt-discover-the-48-hour-content-ignition-planDo you want my help scaling your business? Go here: https://fos.now/yt-apply-566There's a simple way to make your first million dollars with content, but almost no one talks about it.I treat content like a system, not a lottery ticket. A system that's powered a $13M+ portfolio of onli
AI CEO: how I design a business that runs itself I EP 126
Get my free 1 Hour AI Playbook here: https://fos.now/yt-gd-discover-1-hour-ai-playbook-1Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-563In this video, I sit down with 30 high-powered CEOs from Founder OS for a live AI jam session. I walk through how I use AI as a business adviser with my 10x profit project that functions almost like a board of advisers wheneve
the simple way to make 2026 your best year (no motivation required) I EP 125
Get my free 2026 Planning System here: https://fos.now/yt-gd-discover-2026-planning-systemDo you want my help scaling your business? Go here: https://fos.now/yt-apply-562Every December, you start planning out your next year. Sure enough, the plans you make don't even make it to February. This year, it's time to do it differently.I've designed an entire system, the same one I've use
How To Make 6 Figures/Year with Instagram (copy me) I EP 124
Get my free 10x Instagram Playbook: https://fos.now/yt-gd-discover-10x-instagram-playbookWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-559Most people are sitting on thousands of Instagram followers and making $0. Not because Instagram doesn’t work, but because they’re missing one critical system that turns attention into revenue.In
how I use AI to run my company (in just 7 steps) I EP 123
Get the Guide to AI Productivity here: https://fos.now/yt-gd-discover-guide-to-ai-productivityDo you want my help systematizing your business? Book a free call here: https://fos.now/yt-apply-558In this video, I break down the AI workflow that powers the core departments of my company. I show you how to unlock an extra 40% of productivity at each step so you can 10x the productivity of your team.Yo
6 Al Skills That Will Make You Rich In 2026 I EP 122
Get my free 1 hour AI Playbook: https://fos.now/yt-gd-discover-1-hour-ai-playbookWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-557AI just made one of its biggest jumps forward, and if you’re not building the right skills right now, you’re already starting behind the curve. Over the past year, I’ve been running my entire company thro
LinkedIn is about to change forever (and nobody even realizes) I EP 121
Get my free LinkedIn Growth Deck here: https://fos.now/gd-yt-discover-linkedin-growthDo you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-556In this video, I break down the complete strategy behind growing my LinkedIn to 846,000 followers in 36 months without spending a dime on ads. I'm pulling back the curtain on how to create viral cont
how to build a personal brand so magnetic they beg to buy I EP 120
Get my free Founder Identity Infrastructure here: https://fos.now/yt-gd-discover-founder-infrastructure-guideDo you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-554In this video, I sit down with Alex Ikonn, founder and CEO of Intelligent Change. We cover the Founder Identity Infrastructure for seamlessly linking your founder identity to your
4 blindspots that quietly kill growing businesses I EP 119
Get my free Team Ranking Sheet here: https://fos.now/yt-gd-discover-team-ranking-sheet-1Get my free AI Moat Framework here: https://fos.now/yt-gd-discover-the-ai-moat-1Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-553In this video, I break down a call with 5 founders in my Founder OS community who were facing some insanely sticky probl
22 books to make you smarter than 99% of people I EP 118
Get my free Elite Reading List here: https://fos.now/yt-gd-discover-the-el...Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-552Over the last decade, I’ve read hundreds of books to rewire how I think about money, health, focus, and business.In this video, I break down 22 books that helped me think differently than 99% of people. I’ve syn
social media is about to change forever (here's how to get ahead) I EP 117
Get my free Founder OS Funnel Template here: https://fos.now/yt-gd-discover-the-founder-os-funnelWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-551Social media just went through one of the biggest shifts of the past decade, and if you don’t understand what’s happening, you’re going to fall behind. After spending 10+ years studying ho
fixing their $80K/month coaching offer to unlock $250K/month I EP 116
Get my free Offer Stack Pyramid here:https://fos.now/yt-gd-discover-the-offer-stack-pyramidDo you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-565In this video, I sit down with my friends Manuela and Nacho in Lisbon to diagnose why their coaching business is stuck at $80K per month and help them build a clear roadmap
The Art of Making A Plan (That Actually Works) I EP 115
Get my free Systems Starter Pack here: https://fos.now/yt-gd-discover-systems-starter-packWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-549Being busy isn’t the same as being productive.For years, I worked 16-hour days, thinking I was making progress, until I realized I was just burning out. The moment I started building systems, eve
Why Overthinkers Make No Progress (And How To Fix It) I EP 114
Get my free Personal Board Meeting Deck here: https://fos.now/yt-gd-discover-board-meeting-3Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-544In this video, I break down 7 mental frameworks I use to defeat negative thinking — whether it shows up as anxiety, stress, self-shaming, burnout, intrusive thoughts, overt
how I gained 950,000 Instagram followers (copy this system) I EP 113
Get the free Instagram Flywheel System here: https://fos.now/yt-gd-discover-the-instagram-flywheelDo you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-543In this video, I reveal how I grew to nearly 1 million Instagram followers without spending a single dollar on ads. While everyone else was chasing the algorithm and
how to change your life with DEEP WORK (my system) I EP 112
Get The Founder Flow System: https://fos.now/yt-gd-discover-my-deep-work-routineWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-540In this video, I break down my complete deep work routine that lets me get more done in 4 hours than most people get done in 4 days - the exact system that runs my empire in just 20 hours per week.I’ll take you through the entire routine hou
Do THIS for 10min Everyday, It Will Be (Almost) Impossible to Fail I EP 111
Get the Unstuck Playbook here: https://fos.now/yt-gd-discover-the-unstuck-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply539In this video, I share my proven 10-minute daily system that has propelled me from a cycle of burnout and procrastination to successfully managing multiple online businesses. I break down the system into five simple steps: the Two-Minute Me
I’m 35. If you’re in your 30s or 40s watch this. I EP 110
Get the Scale Yourself Blueprint here: https://fos.now/gd-discover-scale-yourself-blueprintWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-538In this video, I share 30 hard-earned rules from building businesses in my 30s - the brutal truths about why comfort is more dangerous than failure, why your late start is actually your advantage, and why these decades decide whet
How to get ahead of 99% of people with AI I EP 109
Get The AI Growth Playbook: https://fos.now/yt-gd-discover-the-ai-growth-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-537In this video, I reveal the secrets to getting ahead of 99% of people using AI. I discuss five essential AI tools, provide detailed prompts, and share strategies to maximize productivity and growth during this AI era. Discover how I use AI
8 rare traits I see in every high performer I EP 108
Get the High Performer Playbook here: https://fos.now/yt-gd-discover-the-high-performer-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-536In this video, I break down the 8 rare traits I see in every high performer I’ve worked with - traits that separate the top 1% from everyone else grinding just as hard.These aren’t common traits like “work ethic” or “discipli
The power of delusional self belief (how to build a $1B brand) I EP 107
Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535In this video, I break down the seven core principles behind every legendary personal brand — the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history.Over t
Content is hard until you build systems like this I EP 106
Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-methodWant to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout.Together, w
How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105
Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbookWant to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multi
how I got 172,000 YouTube subscribers in 100 videos (do this) I EP 104
Get the How to Create a Killer YouTube Video That Converts Deck here: https://fos.now/yt-gd-discover-youtube-content-gps-system-templateWant to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-529In this breakdown, I walk through the approach that helped me grow my YouTube channel to 172,000 subscribers in just 12 months by posting only 2 videos per month with $0 spent on
how to make profitable content for ANY business I EP 103
Get The Content CEO Playbook here: https://fos.now/yt-gd-discover-the-content-ceo-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-528In this breakdown, I walk through the complete Content CEO strategy that helped me build businesses focused on trust, distribution, and leverage instead of constant chaos.You’ll see how I overcome the 4 limiting beliefs that keep C
how to easily enter flow state and get sh*t done (do this before you work) I EP 102
Get The Founder Flow State here: https://fos.now/yt-gd-discover-the-founder-flow-state-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-527Most of you have productivity completely backwards. I know because I hear it from 87% of founders in my online community on a weekly basis. The harder you work, the less you achieve.In this breakdown, I walk through the complete 28-p
how to fire someone without being a d*ck I EP 101
Get The Performance Improvement Plan here: https://fos.now/yt-gd-discover-performance-improvement-planWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-526In this breakdown, I walk through the 3-stage firing framework I use to handle difficult personnel decisions without being cruel. This approach helped me learn that the fastest way to hurt your good people is to keep th
how to make content the easy way (with AI) I EP 100
Get my YouTube Video OS - The Killer AI System: https://fos.now/yt-gd-discover-killer-ai-youtube-video-os-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-525Get access to Poppy AI here: https://start.getpoppy.ai/mattgrayIn this breakdown, I walk through the AI content system that took me 4 years to perfect. You’ll see my complete workflow using tools like Poppy.ai and
how I build systems (so my business runs without me) I EP 99
Get The 30-Day CEO Transformation: https://fos.now/yt-gddiscover-the-30-day-ceo-transformationWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-513In this breakdown, I walk through the 8 systems I built that helped me reduce my involvement in daily operations — without losing momentum. These systems played a key role in helping me transition from 70+ hour weeks to a more
what Steve Jobs can teach you about business (that harvard can’t) I EP 98
Get The Reality Distortion Playbook: https://fos.now/yt-gd-discover-the-reality-distortion-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-507In this video, I break down Steve’s 5 core elements he used throughout his career to sell anything to anyone. After reading over 10 books on his marketing, sales, and presentation skills, I’ve dissected the exact blueprint
don’t start a personal brand. get these 3 things right first. I EP 97
Get my 7-Day Media Empire Blueprint here: https://fos.now/yt-gd-discover-7-day-media-empire-blueprintWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-505In this behind-the-scenes look, you’ll see the real creative process of building a profitable personal brand. From the mountains with my designer, we break down the authenticity vs. polish balance, why “no scripts” creat
what most CEOs will never show you I EP 96
Get my Offline Founder Playbook here: https://fos.now/yt-gd-discover-the-offline-founder-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-502Pretty people, good espresso, nice light music, no distractions. This is how I built a business that works better when I’m offline.In this behind-the-scenes look, you’ll see the real systems architecture that lets me disappe
i actually chased my dreams for 27 years (this is what happened) I EP 95
Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-501In this vlog, you’ll see the real behind-the-scenes of how I built a business that works better when I’m offline.From Amsterdam to the Dolomites to Norway, this is what happens when you take your designer on a soul trip.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-501V
you’re wasting 80% of your potential every month (here’s how i fixed it) I EP 94
Get my Personal Board Meeting Template here: https://fos.now/yt-gd-discover-board-meetingWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-61In this video, I walk you through my personal board meeting system - the monthly reflection and goal-setting process that helps me stay on track for $1M+ years. You’ll see my actual July board meeting, including my ikigai framework,
how i run my million-dollar sales team (inside look) I EP 93
Get the How to Run a Sales Team Meeting Blueprint here: https://fos.now/yt-gd-discover-how-to-run-a-sales-team-meeting-blueprintDisclaimer: The results shared in this video reflect our internal team performance and are not typical. This content is for educational and informational purposes only and should not be interpreted as a promise or guarantee of results. Most people will not achieve similar
i did nothing but listen to this and everything changed I EP 92
Get The Founder Flow State Guide here: https://fos.now/yt-gd-discover-the-founder-flow-stateWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-55Your subconscious mind is most receptive when you’re drifting into sleep. Most entrepreneurs spend their final waking moments reviewing problems, challenges, and fears - programming their minds for more of the same.This guided abu
give me 58 seconds... i’ll rewire your self-image I EP 91
Get The Systemized Founder Blueprint here: https://fos.now/yt-gd-discover-the-systemized-founder-blueprint-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-54In this video, I break down your psycho-cybernetic mechanism and the most powerful 58-second mindset shift that changes everything.You’ll discover why your current self-image controls your entire reality, how your
relax like this and watch your whole life change I EP 90
Get The Calm Founder Blueprint here: https://fos.now/yt-gd-discover-calm-founder-blueprintWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-53In this video, I break down why relaxation is actually a superpower, how the founders making millions are working 4 hours a day while others burn out, and the strategic stillness that unlocks your ultimate creative genius.You’ll dis
Let people underestimate you I EP 89
Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-52In this video, filmed at the top of Mount Pisch in the Dolomites (yes, during a thunderstorm warning), I break down why every single business I’ve started has been in industries where I had no idea what I was doing—and why that’s exactly what made them successful.From starting Bitmaker at 21 with zero coding skills, to b
15 years. 3 businesses. 1 dream life (here’s how i did it) I EP 88
Book a Call for Founder OS: https://fos.now/yt-apply-51In this video, I share my complete entrepreneurial journey from the Italian Dolomites - from selling my first company for millions at 23, starting my second business from a van in New Zealand, to building the business of my dreams over the last 3 years.You’ll hear about the biggest mistakes I made with each business, the lessons learned from 1
If you can spare me 9 minutes, you'll get 10 years of your life back I EP 87
Book a Call for Founder OS: https://fos.now/yt-apply-47In this video, I reveal how I went from 80-hour weeks to building what I call an “Anti-Fragile Empire” - companies that grow stronger while I sleep.You’ll discover the exact 3 S System I used to reclaim 10 years of my life while building multiple 8-figure businesses.Get my free Time Audit System here: https://fos.now/yt-gd-discover-time-audit-
how to make a killer AI powered YouTube video (to blow up your channel) I EP 86
Book a Call for Founder OS: https://fos.now/yt-apply-49In this video, I reveal the complete AI system I’ve spent 6 months perfecting that creates YouTube scripts better than 90% of human writers.You’ll see me build a complete script in real-time using the exact same system that’s helped me scale to a portfolio of profitable online businesses.Get my free Killer AI YouTube Video OS here: https://fos
